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- Taylor and Francis 2014; US$ 129.95
Many professionals and students in engineering, science, business, and other application fields need to develop Windows-based and web-enabled information systems to store and use data for decision support, without help from professional programmers. However, few books are available to train professionals and students who are not professional programmers... more...
- Taylor and Francis 2014; US$ 34.95
Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate... more...
- Taylor and Francis 2014; US$ 69.95
Based on interviews with more than 150 CIOs, IT/business executives, and academic thought leaders, The Strategic CIO: Changing the Dynamics of the Business Enterprise provides insight, success stories, and a step-by-step methodology to transform your IT organization into a strategic asset that drives customer value, increases revenues, and enhances... more...
- De Gruyter 2014; US$ 1,155.00
Information management is the operational area in organizations devoted to managing information and communication and includes all management activities that relate to information and communication. This textbook and management guide presents the basic principles and functions of information management along with suitable methods for supporting these... more...
- Taylor and Francis 2014; US$ 44.95
Efficient technological strategy is an increasingly important element in industrial profitability. An understanding of networks ? the formal and informal web of contacts between suppliers, producers and customers ? is vital to the application of such strategy. In this book, first published in 1989, Håkan Håkansson brings together theory and practice... more...
- Taylor and Francis 2014; US$ 49.95
Beyond the hype about dot-coms, WAP phones and dot-com entrepreneurs, what impacts will e-commerce have on society? How will it affect jobs and local communities? What will it mean for the environment - for energy use, transport and the future shape of our cities? How can we ensure that everyone enjoys the benefits of the new digital technologies?... more...
- Springer 2014; US$ 79.99
Business processes and information systems mutually affect each other in non-trivial ways. Frequently, processes are designed without taking the systems? impact into account, and vice versa. Missing alignment at design-time results in quality problems at run-time. Robert Heinrich gives examples from research and practice for an integrated design of... more...
- XML Press 2014; US$ 19.95
Successful content strategy projects start with a thorough assessment of the current state of all content assets: their quantity, type, and quality. Beginning with a data-rich content inventory and layering in a qualitative assessment, the audit process allows content owners and business stakeholders to make informed decisions. Content Audits... more...
- Schäffer-Poeschel Verlag für Wirtschaft Steuern Recht GmbH 2014; US$ 316.25
Rasanter Aufschwung der Wirtschaftsinformatik. Das Lehrbuch schafft Klarheit über Grundlagen und neue Trends. Ob EDV-Anwendungen, Management der Informationsverarbeitung oder Spezialwissen des Wirtschaftsinformatikers ? alles ist anschaulich und anwendungsorientiert erläutert. Die 5. Auflage wurde auf den neuesten Stand gebracht und um zusätzliche... more...
- Wiley 2014; US$ 65.00
Healthcare is changing, and data is the catalyst Data is taking over in a powerful way, and it's revolutionizing the healthcare industry. You have more data available than ever before, and applying the right analytics can spur growth. Benefits extend to patients, providers, and board members, and the technology can make centralized patient management... more...