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Most popular at the top
- Wiley 2002; US$ 40.00 US$ 28.00
Julie L. Davis and Suzanne Harrison Today's corporations are always on the lookout for exciting new and innovative ideas that can be used to generate revenue. Up until recently, this meant taking these ideas and turning them into products or services, which could then be sold for profit. But today, a unique new concept is revolutionizing the way... more...
- Wiley 2002; US$ 240.00 US$ 208.00
A comprehensive resource for anyone involved in intellectual property litigation With Intellectual Property Damages you'll get the basics of the intellectual property litigation process, the essential "rules" in postulating damages theories, the basics of IP law, the economic policies that are the foundation for much of IP litigation, the skills... more...
- Wiley 2002; US$ 140.00 US$ 121.33
An up-to-date and in-depth examination of intellectual property issues in mergers and acquisitions In mergers and acquisitions, intellectual property assets can be especially difficult to accurately value, most notably in rapidly evolving high-tech industries. Understanding the factors that create value in intellectual property assets, and the... more...
- Wiley 2002; US$ 38.95 US$ 27.27
ESSENTIALS OF TRADEMARKS AND UNFAIR COMPETITION Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in trademarks and unfair competition. "This is an extremely well-conceived,... more...
- Wiley 2002; US$ 34.95 US$ 24.46
ESSENTIALS OF INTELLECTUAL PROPERTY Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in intellectual property. "Alexander Poltorak and Paul Lerner have written the... more...
- Wiley 2003; US$ 42.50 US$ 29.75
While there are many books on "how to patent" and patent law, Essentials of Patents delivers practical advice on how to leverage patents as a powerful competitive corporate tool. This is not your "ordinary patent book". It's emphasis is directed to patent management with the express emphasis of increasing shareholder value, and it's audience, each... more...
- Wiley 2012; US$ 247.00 US$ 214.07
Royalty Rates for Licensing Intellectual Property includes critical information on financial theory, rules of thumb, industry guidelines, litigation based royalty rates, and tables of actual rates from real deals for different industries. more...
- Maximum Press 2006; US$ 23.95
Aimed at businesses that thrive on idea capital, this primer on intellectual property law spells out the easy and important steps to take to protect ideas such as brands, recipes, inventions, or artwork. In an increasingly competitive business world, companies live or die by the freshness and power of their ideas; protecting these works is not complicated... more...
- Wiley 2002; US$ 22.00 US$ 19.07
Fast track route to understanding and exploiting intellectual capital Covers the key areas of intellectual capital, from value-adding intellectual capital programmes and value capture to finding the 'hook' and setting up measures Examples and lessons from some of the world's most successful businesses, including Dow Chemical, Rockwell International,... more...
- Wiley 2002; US$ 22.00 US$ 19.07
Fast track route to managing and exploiting intellectual property Covers the key areas of managing IPR from the alternative forms available and their means of protection to approaches for creating revenue and leveraging value Examples and lessons from some of the world's most successful businesses, including BTG, IBM, Qualcomm and the Teletubbies,... more...