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Intellectual Property & Licensing

Most popular at the top

  • Intellectual Capitalby Jay Chatzkel

    Wiley 2002; US$ 22.00

    Fast track route to understanding and exploiting intellectual capital Covers the key areas of intellectual capital, from value-adding intellectual capital programmes and value capture to finding the 'hook' and setting up measures Examples and lessons from some of the world's most successful businesses, including Dow Chemical, Rockwell International,... more...

  • Managing Intellectual Propertyby Chris Fitzsimmons

    John Wiley & Sons, Ltd. 2002; US$ 12.99

    Fast track route to managing and exploiting intellectual property Covers the key areas of managing IPR from the alternative forms available and their means of protection to approaches for creating revenue and leveraging value Examples and lessons from some of the world's most successful businesses, including BTG, IBM, Qualcomm and the Teletubbies,... more...

  • Licensing Best Practicesby Robert Goldscheider

    Wiley 2002; US$ 150.00

    A definitive resource for professionals in licensing and technology management In this comprehensive guide to licensing best practices, esteemed members of the Licensing Executives Society International offer in-depth discussion of a broad range of important topics in the field of licensing, including: * Licensing issues in Europe, Asia, Australia,... more...

  • Intellectual Propertyby Gordon V. Smith; Russell L. Parr

    Wiley 2004; US$ 245.00

    Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside... more...

  • Intellectual Property and Doing Business in Chinaby Deli Yang

    Emerald Group Publishing Limited 2003; US$ 87.00

    An intellectual property (IP) system was established in China in 1985. Since then, the merits and drawbacks of the system have become apparent in theory and practice. Despite the fact that a great deal has been written about the Chinese IP system, systematic studies of the subject are still scarce, especially from a corporate management perspective. more...

  • Comprehensive Intellectual Capital Managementby Nermien Al-Ali

    Wiley 2003; US$ 80.00

    Learn the fundamentals, practices and models of intellectual capital management with this essential resource. Providing a business-oriented, critical review of the definitions, practices, tools and models that are available today, its approach enables you to understand and retain the cutting-edge issues in the emerging field of intellectual capital... more...