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Intellectual Property & Licensing

  • Comprehensive Intellectual Capital Managementby Nermien Al-Ali

    Wiley 2003; US$ 80.00

    Learn the fundamentals, practices and models of intellectual capital management with this essential resource. Providing a business-oriented, critical review of the definitions, practices, tools and models that are available today, its approach enables you to understand and retain the cutting-edge issues in the emerging field of intellectual capital... more...

  • From Ideas to Assetsby Bruce Berman

    Wiley 2002; US$ 94.95

    In the information age, intellectual property rights such as patents, copyrights, and trademarks are among companies' most valuable assets. Today, managers and investors in a wide variety of industries need to understand the fundamentals of intellectual property rights in order to make informed decisions about the companies they run and the investments... more...

  • Intellectual Property Assets in Mergers and Acquisitionsby Lanning Bryer; Melvin Simensky

    Wiley 2002; US$ 140.00

    An up-to-date and in-depth examination of intellectual property issues in mergers and acquisitions In mergers and acquisitions, intellectual property assets can be especially difficult to accurately value, most notably in rapidly evolving high-tech industries. Understanding the factors that create value in intellectual property assets, and the part... more...

  • Intellectual Capitalby Jay Chatzkel

    Wiley 2002; US$ 22.00

    Fast track route to understanding and exploiting intellectual capital Covers the key areas of intellectual capital, from value-adding intellectual capital programmes and value capture to finding the 'hook' and setting up measures Examples and lessons from some of the world's most successful businesses, including Dow Chemical, Rockwell International,... more...

  • Edison in the Boardroomby Julie L. Davis; Suzanne S. Harrison

    Wiley 2002; US$ 40.00

    Julie L. Davis and Suzanne Harrison Today's corporations are always on the lookout for exciting new and innovative ideas that can be used to generate revenue. Up until recently, this meant taking these ideas and turning them into products or services, which could then be sold for profit. But today, a unique new concept is revolutionizing the way companies... more...

  • Managing Intellectual Propertyby Chris Fitzsimmons

    John Wiley & Sons, Ltd. 2002; US$ 12.99

    Fast track route to managing and exploiting intellectual property Covers the key areas of managing IPR from the alternative forms available and their means of protection to approaches for creating revenue and leveraging value Examples and lessons from some of the world's most successful businesses, including BTG, IBM, Qualcomm and the Teletubbies,... more...

  • Essentials of Patentsby Andy Gibbs; Bob DeMatteis

    Wiley 2003; US$ 42.50

    While there are many books on "how to patent" and patent law, Essentials of Patents delivers practical advice on how to leverage patents as a powerful competitive corporate tool. This is not your "ordinary patent book". It's emphasis is directed to patent management with the express emphasis of increasing shareholder value, and it's audience, each... more...

  • Intellectual Property Damagesby Mark A. Glick; Lara A. Reymann; Richard Hoffman

    Wiley 2002; US$ 240.00

    A comprehensive resource for anyone involved in intellectual property litigation With Intellectual Property Damages you'll get the basics of the intellectual property litigation process, the essential "rules" in postulating damages theories, the basics of IP law, the economic policies that are the foundation for much of IP litigation, the skills... more...

  • Licensing Best Practicesby Robert Goldscheider

    Wiley 2002; US$ 150.00

    A definitive resource for professionals in licensing and technology management In this comprehensive guide to licensing best practices, esteemed members of the Licensing Executives Society International offer in-depth discussion of a broad range of important topics in the field of licensing, including: * Licensing issues in Europe, Asia, Australia,... more...

  • Einstein in the Boardroomby Suzanne S. Harrison; Patrick H. Sullivan

    Wiley 2006; US$ 34.95

    Capitalize on Your Company's Intangible Assets... Leading Companies Show You How " Einstein in the Boardroom makes a great sequel to Edison in the Boardroom. Those readers who found the examples and war stories of Edison to be useful in their own IP-management activities will find the same qualities in Einstein. This resource will help anyone... more...