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Intellectual Property & Licensing

  • Comprehensive Intellectual Capital Managementby Nermien Al-Ali

    Wiley 2003; US$ 80.00

    Learn the fundamentals, practices and models of intellectual capital management with this essential resource. Providing a business-oriented, critical review of the definitions, practices, tools and models that are available today, its approach enables you to understand and retain the cutting-edge issues in the emerging field of intellectual capital... more...

  • Edison in the Boardroomby Julie L. Davis; Suzanne S. Harrison

    Wiley 2002; US$ 40.00

    Julie L. Davis and Suzanne Harrison Today's corporations are always on the lookout for exciting new and innovative ideas that can be used to generate revenue. Up until recently, this meant taking these ideas and turning them into products or services, which could then be sold for profit. But today, a unique new concept is revolutionizing the way companies... more...

  • Einstein in the Boardroomby Suzanne S. Harrison; Patrick H. Sullivan

    Wiley 2006; US$ 34.95

    Capitalize on Your Company's Intangible Assets... Leading Companies Show You How " Einstein in the Boardroom makes a great sequel to Edison in the Boardroom. Those readers who found the examples and war stories of Edison to be useful in their own IP-management activities will find the same qualities in Einstein. This resource will help anyone... more...

  • Essentials of Intellectual Propertyby Alexander I. Poltorak; Paul J. Lerner

    Wiley 2002; US$ 34.95

    ESSENTIALS OF INTELLECTUAL PROPERTY Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in intellectual property. "Alexander Poltorak and Paul Lerner have written the definitive... more...

  • Essentials of Patentsby Andy Gibbs; Bob DeMatteis

    Wiley 2003; US$ 42.50

    While there are many books on "how to patent" and patent law, Essentials of Patents delivers practical advice on how to leverage patents as a powerful competitive corporate tool. This is not your "ordinary patent book". It's emphasis is directed to patent management with the express emphasis of increasing shareholder value, and it's audience, each... more...

  • Essentials of Trademarks and Unfair Competitionby Dana Shilling

    Wiley 2002; US$ 38.95

    ESSENTIALS OF TRADEMARKS AND UNFAIR COMPETITION Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in trademarks and unfair competition. "This is an extremely well-conceived,... more...

  • From Ideas to Assetsby Bruce Berman

    Wiley 2002; US$ 94.95

    In the information age, intellectual property rights such as patents, copyrights, and trademarks are among companies' most valuable assets. Today, managers and investors in a wide variety of industries need to understand the fundamentals of intellectual property rights in order to make informed decisions about the companies they run and the investments... more...

  • Intellectual Capitalby Jay Chatzkel

    Wiley 2002; US$ 22.00

    Fast track route to understanding and exploiting intellectual capital Covers the key areas of intellectual capital, from value-adding intellectual capital programmes and value capture to finding the 'hook' and setting up measures Examples and lessons from some of the world's most successful businesses, including Dow Chemical, Rockwell International,... more...

  • Intellectual Propertyby Gordon V. Smith; Russell L. Parr

    Wiley 2004; US$ 245.00

    Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside... more...

  • Intellectual Property Assets in Mergers and Acquisitionsby Lanning Bryer; Melvin Simensky

    Wiley 2002; US$ 140.00

    An up-to-date and in-depth examination of intellectual property issues in mergers and acquisitions In mergers and acquisitions, intellectual property assets can be especially difficult to accurately value, most notably in rapidly evolving high-tech industries. Understanding the factors that create value in intellectual property assets, and the part... more...