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- SAGE Publications 2011; US$ 30.00
SAGE's "A Very Short, Fairly Interesting and Reasonably Cheap Book About" series shies away from the sterilit of conventional textbooks, offering students an informal and accessible overiew of the field that questions and challenges the traditional literature. more...
- Palgrave Macmillan 2012; US$ 17.99
The EMM Marketing Book of the Year, 2013 Anyone with a successful business can be certain of one thing: competitors are looking for opportunities to attack. As a result, defending a business is a critical task for business leaders. Indeed, a good defense is far more important that a good offense. If you fail trying to grow, you will miss your... more...
- Cambridge University Press 2012; US$ 22.00
Leading authors explain strategic and risk management approach to human resource management. Numerous examples in every chapter illustrate key points. more...
- Random House 2012; US$ 14.14
We will not survive unless we adapt to the way the world is changing. The Age of Unreason is an inspiring vision of an era of new discoveries, new enlightenment and new freedoms. It helps us to understand what Tom Peters, the American business guru, has called the new 'upside down' competitive realities in the world of work and of leisure. It is... more...
- Crown Publishing Group 2013; US$ 19.99
The former EVP of Walt Disney World shares indispensible Rules for serving customers with consistency, efficiency, creativity, sincerity, and excellence. Lee Cockerell knows that success in business ? any business - depends upon winning and keeping customers. In 39 digestible, bite-sized chapters, Lee shares everything he has learned in his 40+ year... more...
- Wiley 2010; US$ 23.99
Millions of Americans own their own businesses, and millions more dream of doing the same. But starting your own business is a pretty complicated matter, especially with all the legal issues and paperwork. This updated edition of the top-selling small business resource is chock-full of information, resources, and helpful hints on making the transition... more...
- McGraw-Hill Education 2005; US$ 24.95
A world-renowned innovation guru explains practices that result in breakthrough innovations "Ulwick's outcome-driven programs bring discipline and predictability to the often random process of innovation." -Clayton Christensen For years, companies have accepted the underlying principles that define the customer-driven paradigm--that is, using... more...
- NOLO 2009; US$ 29.99
Stay in business even through tough times with these simple, quick steps to small business survival. Small businesses are vulnerable in tough economic times. Undercapitalized and with little experience coping with the legal and practical issues that come up during recession, many businesses fail as their profit margins drop and clients pay late... more...
- HarperCollins 2011; US$ 23.99
The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even... more...