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Management Science

  • Die Fairness-Formelby Herbert Lüthy

    Springer Fachmedien Wiesbaden 2016; US$ 29.99

    ?Ausgangspunkt dieses Buches ist das Verhältnis von Freiheit und Gerechtigkeit in Wirtschaft und Gesellschaft: Führt eine freie Marktwirtschaft tendenziell zu Ungerechtigkeit? Vergrößert sie die Schere zwischen arm und reich? Kann und soll man überhaupt etwas dagegen tun? Der Autor stellt in seinem Buch einen neuen Ansatz vor. Er definiert eine neue... more...

  • 11 Irrtümer über Markenby Uwe Munzinger

    Springer Fachmedien Wiesbaden 2016; US$ 44.99

    Dieses Buch nennt schonungslos elf populäre Irrtümer über Markenaufbau und -führung, zeigt gefährliche und teure Fallstricke und gibt praxiserprobte Tipps für einen gelungenen Markenauftritt. Marken faszinieren und inspirieren Menschen, sie schaffen Orientierung und Präferenzen in einem immer komplexeren Umfeld von Produkten und Dienstleistungen.... more...

  • You're the Bossby Raj Aseervatham

    CRC Press 2016; US$ 39.95

    There is no magic formula for growing a successful consulting firm, but the few most important factors you must know are critical regardless of the type of consulting firm you are trying to grow. With leadership, diligence, discipline, and sustained effort, these principles can help you achieve your most visionary business aspirations. If you entered... more...

  • The Innovation Tools Handbook, Volume 1by H. James Harrington; Frank Voehl

    CRC Press 2016; US$ 59.95

    In today?s fast-moving, high-technology environment, the focus on quality has given way to a focus on innovation. From presidents of the United States to presidents of Fortune 500 companies, it is clear that everyone thinks innovation is extremely important. The challenge is that few people stop to define why innovation is important?to understand... more...

  • The Greats On Leadershipby Jocelyn Davis

    Nicholas Brealey Publishing 2016; US$ 29.99

    20 CLASSIC THINKERS TEACH US TO LEAD more...

  • The Disney Way:Harnessing the Management Secrets of Disney in Your Company, Third Editionby Bill Capodagli; Lynn Jackson

    McGraw-Hill Education 2016; US$ 30.00

    ?Dream, Believe, Dare, Do . . .? Though four simple words, this carefully crafted credo lies at the heart of Walt Disney?s enviable empire and has led The Walt Disney Company to prosperity for decades. As foremost experts on Disney, authors Bill Capodagli and Lynn Jackson return with an updated and expanded third edition of The Disney Way to... more...

  • Becoming a Sustainable Organizationby Kristina Kohl

    CRC Press 2016; US$ 69.95

    Organizations find that a performance gap exists between sustainability vision and benefits realization. Effecting transformational change requires incorporating sustainability into organization?s culture including policies, processes, and people. Although they are often overlooked, project management professionals and HR professionals are valuable... more...

  • Das 1 x 1 des Wissenschaftlichen Arbeitensby Tobias Kollmann; Andreas Kuckertz; Christoph Stöckmann

    Springer Fachmedien Wiesbaden 2016; US$ 19.99

    Dieses Buch zeigt den idealtypischen Prozess der Erstellung einer wissenschaftlichen Arbeit auf. Basierend auf ihrer langjährigen Erfahrung in der Betreuung von wissenschaftlichen Arbeiten verfolgen die Autoren einen sehr pragmatischen Ansatz mit jeweils direkt umsetzbaren Übungen aus dem wirtschaftswissenschaftlichen Bereich. Im Ergebnis findet der... more...

  • What Works for GE May Not Work for Youby Lawrence Solow; Brenda Fake

    CRC Press 2016; US$ 47.95

    What Works for GE May Not Work for You: Using Human Systems Dynamics to Build a Culture of Process Improvement provides new tools for managing and sustaining process improvement in today?s complex non-linear environments and helps readers apply new, relevant theory to their own management practices. With more than 50 combined years of change management... more...

  • Risk Intelligent Supply Chainsby Çagri Haksöz

    CRC Press 2016; US$ 83.95

    The Turkish economy is very dynamic and growing at phenomenal speeds. For instance, Turkey?s first quarter GDP growth rate was 11 percent in 2011. This growth brings its own risks and benefits. The lessons learned from surviving and thriving in such an environment can be applied to supply chains in any country. Packed with interesting and timely examples... more...