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Marketing. Distribution of products

Most popular at the top

  • Marketing 3.0by Philip Kotler; Hermawan Kartajaya; Iwan Setiawan

    Wiley 2010; US$ 24.95

    Understand the next level of marketing The new model for marketing- Marketing 3.0 -treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0 , world-leading... more...

  • Why People Buy Things They Don't Needby Pamela Danziger

    Dearborn Trade Publishing 2004; US$ 19.95

    What motivates consumers to buy? Is it pleasure?Education? Entertainment? Status? Or just an impulse? Knowing why consumers buy what they do is the secret to predicting how they will behave in the ever-changing marketplace. In most cases, much of what people buy are items they really don't need. more...

  • Flexible Product Developmentby Preston G. Smith

    Wiley 2007; US$ 39.95

    In this landmark book, Preston Smith attributes the recent decline in innovation to pressure from financial markets that drives management toward rigid development approaches such as phased development processes, Six Sigma, and project office. These processes have unintentionally (but effectively) made changes during development more difficult, disruptive,... more...

  • Optimizeby Lee Odden

    Wiley 2012; US$ 24.95

    Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical... more...

  • Everybody Writesby Ann Handley

    Wiley 2014; US$ 25.00

    Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you... more...

  • The Relationship Edgeby Jerry Acuff

    Wiley 2011; US$ 21.95

    Get a practical, actionable, three-step process to build and leverage important relationships Most people know instinctively how to build positive, long-lasting relationships with spouses, friends, and even co-workers–but few of us know how to consciously and systematically build and maintain positive business relationships. For years, The Relationship... more...

  • How To Increase Your Website Trafficby Khoa Bui

    Entrepreneur Press 2011; US$ 19.95

    THE SECRETS CONTAINED IN THIS BOOK HAVE LITERALLY MADE ME THOUSANDS OF DOLLARS ONLINE AND I HOPE IT CAN DO THE SAME FOR YOU TOO! THIS BOOK WILL HELP YOU… Climb higher in the Search Engines Attract More Website Visitors by 500% Massively Increase Your Sales Expose Yourself to Greater Opportunities Online Overtake Competitor Websites Make More Money... more...

  • Technology Distribution Channelsby Julian Dent

    Kogan Page 2014; US$ 65.00

    Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, this revised edition of Distribution Channels explores the chain that makes technology products and services available for market and explains how to make the most of each... more...

  • Corporate Marketing and Identityby John M.T. Balmer

    Emerald Group Publishing Limited 2009; US$ 199.00

    In late November 2007, the 10th Symposium of the International Corporate Identity Group (ICIG) was held at Brunel University, London with Corporate Marketing and Corporate Identity as its foci. To mark this milestone John Balmer arranged for keynote presentations to be given by long-time supporters of the ICIG: all are authorities in the corporate... more...

  • Evergreenby Noah Fleming; Alan Weiss

    AMACOM 2015; US$ 19.95

    All businesses love to attract a new audience for their products and services. But peer beneath the surface, and the picture is far less rosy: most new customers fail to return, and chasing after them becomes a significant revenue drain. Evergreen argues the need to cultivate deeper and more profitable relationships with loyal customers. These are... more...