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Marketing. Distribution of products

Most popular at the top

  • Taking Brand Initiativeby Mary Jo Hatch; Majken Schultz

    Wiley 2008; US$ 29.95

    Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization. In this groundbreaking book, international... more...

  • Handbook of Consumer Psychologyby Curtis P Haugtvedt; Paul Herr; Frank Kardes

    Taylor and Francis 2012; US$ 130.00

    This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of... more...

  • Eating the Big Fishby Adam Morgan

    Wiley 2009; US$ 29.95

    EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces... more...

  • Customer Centricityby Peter Fader

    Wharton Digital Press 2012; US$ 9.99

    Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers…and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter... more...

  • The Zen of Social Media Marketingby Shama Hyder

    BenBella Books, Inc. 2013; US$ 16.95

    The Ultimate Primer and How-To Guide for Social Media Marketing In the two years since the first edition became a global bestseller, the world of social media has grown and changed enough to require an updated guide. Whether you use social media now or not, people are already talking about your company online. By becoming part of the conversation... more...

  • Sticky Brandingby Jeremy Miller

    Dundurn 2015; US$ 1.99

    Stand out, attract customers and grow your company into a sticky brand. Sticky Branding provides practical, tactical ideas of how mid-market companies ? companies with a marketing budget, but not a vast one ? are challenging the status quo and growing sticky brands. more...

  • Digital Brandingby Daniel Rowles

    Kogan Page 2014; US$ 29.95

    Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. Digital Branding contains... more...

  • Fast Secondby Paul A. Geroski; Constantinos C. Markides

    Wiley 2004; US$ 32.95

    “This is more than just an interesting new business book. It is a bold challenge of the pervasive conventional wisdom of building breakthrough, innovative capability as a foundation stone of competitive advantage. Through their strong and clear argument and their richly detailed examples, these leading strategic thinkers present a provocative... more...

  • Kill your Agency engl.by Lukas-Pierre Bessis

    Haufe Lexware Verlag 2015; US$ 28.62

    Ideas are not an accidental product! Everyone can be inventive and develop ideas that are creative and thus effective. Lukas-Pierre Bessis' new and successful method for developing ideas considers more than mere aspects of neuro marketing. It's easy to use, sound and practice-approved by renowned companies. "As Lukas explains in this book, creativity... more...

  • Marketingby Svend Hollensen; Marc Oliver Opresnik

    Franz Vahlen 2015; US$ 32.83

    Das Marketing-Lehrbuch in englischer Sprache, zugeschnitten auf den europäischen Markt. Mit zahlreichen Übungsaufgaben, Vertiefungsfragen, Praxisbeispielen und Fallstudien: ?Marketing ? A Relationship Perspective? is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a... more...