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Marketing. Distribution of products

Most popular at the top

  • Selling Blue Elephantsby Alex Gofman; Ph.D Howard R. Moskowitz

    Pearson Education 2007; US$ 32.99

    Really great products and really huge successes don?t come from focus groups! And if you simply rely on trial and error, or guesswork, you?ll lose far more often than you?ll win. Now, there?s a solution: Rule Developing Experimentation (RDE), the first systematized, disciplined, solution-oriented business process of experimentation .   ... more...

  • A Complaint Is a Giftby Janelle Barlow; Claus Møller

    Berrett-Koehler Publishers 2008; US$ 22.95

    The first edition of A Complaint Is a Gift introduced a revolutionary notion: customer complaints are a valuable feedback mechanism that can help organizations rapidly and inexpensively strengthen products, service style, and market focus. In fact, they're the best bargain around in market research. Using numerous real-life examples, Janelle... more...

  • NVQ Level 2 Certificate Customer Service (QCF)by Sarah Pilbeam

    Hodder Education 2012; US$ 12.00

    A textbook for all awarding bodies designed to help the work-based learner - who only see their assessor once per month. more...

  • Surprise!by Vincent P. Magnini

    Business Expert Press 2014; US$ 19.95

    Modern consumers are being bombarded with in-formation from every angle. They can?t handle it and, consequently, tune out large portions of the information. Consumers, therefore, often enter service transactions with predetermined men-tal scripts regarding how they predict the trans-actions will transpire and are not paying close attention. In ... more...

  • Buyer Personasby Adele Revella

    Wiley 2015; US$ 25.00 US$ 21.99

    Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides... more...

  • The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypesby Margaret Mark; Carol Pearson

    McGraw-Hill Education 2001; US$ 34.00

    A brand?s meaning?how it resonates in the public heart and mind?is a company?s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking... more...

  • Your First Year in Network Marketingby Mark Yarnell; Rene Reid Yarnell

    Crown/Archetype 2010; US$ 17.00

    How to Keep the Dream Alive! Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging?and,... more...

  • Brand New Justiceby Simon Anholt

    Taylor and Francis 2006; US$ 41.95

    Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice , now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their... more...

  • A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketingby Jim Blythe

    SAGE Publications 2006; US$ 29.00

    This is the book marketing students have been waiting for. Packed full of lively debate and funny anecdotes, this book covers topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject,... more...

  • 9 Brand Shaastrasby Jagdeep Kapoor

    SAGE India 2009; US$ 25.95

    Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Markets don’t decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way, through recent and relevant examples, mapping... more...