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Marketing. Distribution of products

Most popular at the top

  • Digital Brandingby Daniel Rowles

    Kogan Page 2014; US$ 29.95

    Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. Digital Branding contains... more...

  • Loyalty Mythsby Timothy L. Keiningham; Terry G. Vavra; Lerzan Aksoy; Henri Wallard

    Wiley 2005; US$ 24.95

    In Loyalty Myths , the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Granted unprecedented... more...

  • Differentiate or Dieby Jack Trout; Steve Rivkin

    Wiley 2010; US$ 26.95

    A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your... more...

  • Handbook of Consumer Psychologyby Curtis P Haugtvedt; Paul Herr; Frank Kardes

    Taylor and Francis 2012; US$ 130.00

    First Published in 2008. Routledge is an imprint of Taylor & Francis, an informa company. more...

  • Inbound Marketingby Brian Halligan; Dharmesh Shah; David Meerman Scott

    Wiley 2009; US$ 24.95

    Stop pushing your message out and start pulling your customers in Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning... more...

  • Your First Year in Network Marketingby Mark Yarnell; Rene Reid Yarnell

    Crown Publishing Group 2010; US$ 16.00

    How to Keep the Dream Alive! Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging?and,... more...

  • Social Media Marketing All-in-One For Dummiesby Jan Zimmerman; Deborah Ng

    Wiley 2012; US$ 29.99

    Learn the latest social media marketing techniques Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking... more...

  • Customer Lifetime Valueby David Bejou; Timothy L. Keningham; Lerzan Aksoy

    Taylor and Francis 2013; US$ 45.00

    Get the competitive edge by effectively managing customer lifetime value The customer lifetime value (CLV) concept is extensively changing the way today?s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is... more...

  • The New Rules of Marketing & PRby David Meerman Scott

    Wiley 2013; US$ 24.00

    The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success   The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers... more...

  • Network Advantageby Henrich Greve; Tim Rowley; Andrew Shipilov

    Wiley 2013; US$ 50.00

    Companies made more than 42,000 alliances over the past decade worldwide, many of which failed to deliver strong results.  This book explains why and how you can seize the benefits from your business’s network of alliances with customers, suppliers and competitors.  This network can provide three key advantages: ·        ... more...