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Marketing. Distribution of products

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  • Your First Year in Network Marketingby Mark Yarnell; Rene Reid Yarnell

    Crown Publishing Group 2010; US$ 16.00

    How to Keep the Dream Alive! Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging?and,... more...

  • Kellogg on Marketingby Alice M. Tybout; Bobby J. Calder; Philip Kotler

    Wiley 2010; US$ 29.95

    The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. Includes more than 60% new material on both fundamental marketing concepts and hot topics such... more...

  • Inbound Marketingby Brian Halligan; Dharmesh Shah; David Meerman Scott

    Wiley 2009; US$ 24.95

    Stop pushing your message out and start pulling your customers in Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning... more...

  • The International Brand Valuation Manualby Gabriela Salinas

    Wiley 2011; US$ 80.00

    The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This “one-stop” source is for valuation professionals as well as financial... more...

  • Network Advantageby Henrich Greve; Tim Rowley; Andrew Shipilov

    Wiley 2013; US$ 50.00

    Companies made more than 42,000 alliances over the past decade worldwide, many of which failed to deliver strong results.  This book explains why and how you can seize the benefits from your business’s network of alliances with customers, suppliers and competitors.  This network can provide three key advantages: ·        ... more...

  • The Quick-and-Easy Web Siteby Paula Peters

    F+W Media 2008; US$ 14.95

    Forget the complicated instructions and baffling techspeak found in other guides, The Quick-and-Easy Web Site gives you straightforward instruction on how to build a Web page that really delivers. It's simple. It's fast. And it's certain to take your small business to the next level. Written for the small-business owner on the go, this book gets... more...

  • Applied Life Data Analysisby Wayne B. Nelson

    Wiley 2005; US$ 195.00

    WILEY-INTERSCIENCE PAPERBACK SERIES The Wiley-Interscience Paperback Series consists of selected books that have been made more accessible to consumers in an effort to increase global appeal and general circulation. With these new unabridged softcover volumes, Wiley hopes to extend the lives of these works by making them available to future generations... more...

  • Marketingby Regine Kalka; Andrea Mäßen

    Haufe Lexware Verlag 2014; US$ 5.20

    Marketing bietet vielfältige Möglichkeiten, unternehmerische Entscheidungen markt- und kundengerecht zu treffen. Dieser TaschenGuide führt Sie in die Marketing-Grundlagen ein und beschreibt, wie Sie sinnvoll Marketingziele setzen und umsetzen. <!-- Generated by XStandard version 2.0.1.0 on 2012-07-18T13:15:22 --><p><br />Marketing... more...

  • Corporate Marketing and Identityby John M.T. Balmer

    Emerald Group Publishing Limited 2009; US$ 199.00

    In late November 2007, the 10th Symposium of the International Corporate Identity Group (ICIG) was held at Brunel University, London with Corporate Marketing and Corporate Identity as its foci. To mark this milestone John Balmer arranged for keynote presentations to be given by long-time supporters of the ICIG: all are authorities in the corporate... more...

  • Web Marketing That Worksby Adam Franklin; Toby Jenkins

    Wiley 2014; US$ 28.95

    Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions.... more...