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Marketing. Distribution of products

Most popular at the top

  • Customer Centricityby Peter Fader

    Wharton Digital Press 2012; US$ 9.99

    Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers…and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter... more...

  • Problems in Marketingby Luiz A M Moutinho; Charles S Chien

    SAGE Publications 2007; US$ 66.00

    Fully revised and updated, Problems in Marketing includes over 50 new problems. With a wide range of problems that cover every area of marketing practice, this book is ideal for students who want to test their marketing knowledge. Each problem concentrates on a single concept or technique of marketing management. Areas covered include amongst... more...

  • Success Secrets of the Social Media Marketing Superstarsby Mitch Meyerson

    Entrepreneur Press 2010; US$ 21.95

    Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media – the priceless secrets, strategies, tactics and insights of more than 20 of today?s social media elite. Handpicked to cover almost every aspect of social media marketing, Meyerson and this distinguished team of experts open their playbooks... more...

  • Marketingby Chris Hackley

    SAGE Publications 2009; US$ 55.00

    An unrivalled and entertaining introduction to the essentials of critical theory in marketing more...

  • The New Rules of Lead Generationby David T. Scott; Roth

    AMACOM 2013; US$ 24.95

    Results-driven strategies for lead-generation marketing success. more...

  • Social Marketing and Behaviour Changeby L. Brennan; W. Binney; L. Parker; T. Aleti; D. Nguyen

    Edward Elgar Publishing 2015; US$ 40.00

    This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most validated models of behaviour change, together with a number of case studies from international researchers... more...

  • Success Secrets of the Online Marketing Superstarsby Mitch Meyerson

    Entrepreneur Press 2015; US$ 21.95

    Eager business owners gain access to the playbooks of 23 of today?s most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and... more...

  • Your First Year in Network Marketingby Mark Yarnell; Rene Reid Yarnell

    Crown/Archetype 2010; US$ 16.00

    How to Keep the Dream Alive! Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging?and,... more...

  • The Retargeting Playbookby Adam Berke; Gregory Fulton; Lauren Vaccarello

    Wiley 2014; US$ 30.00

    How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and... more...

  • Advanced Google AdWordsby Brad Geddes

    Wiley 2014; US$ 39.99

    The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they... more...