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Marketing. Distribution of products

Most popular at the top

  • Sensory Marketingby Bertil Hultén; Niklas Broweus; Marcus van Dijk

    Palgrave Macmillan 2009; US$ 65.00

    The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do. more...

  • Smarter, Faster, Cheaperby David Siteman Garland

    Wiley 2010; US$ 24.95

    Save time and money in building, marketing and promoting yourbusiness With huge recent shifts in the way enterprises are built,marketed, and monetized, these are "wild west" times for business.In this new landscape, entrepreneurs and small business ownersactually have an edge in marketing without spinning their wheels orgoing broke. Smarter, Faster,... more...

  • Customer Innovationby Marion Debruyne

    Kogan Page 2014; US$ 39.95

    A new set of organisations have discovered a new formula. They combine customer centricity with innovative power. These organisations have created a completely outside-in approach to the market. They are not driven by what they're good at. They start with the market and design their strategy around it. They replace practices of the past with a new... more...

  • Personal Branding For Dummiesby Susan Chritton

    Wiley 2014; US$ 19.99

    The simple guide to managing your personal brand, a vitalelement of success in the professional world Personal Branding For Dummies, 2 nd Edition, isyour guide to creating and maintaining a personal trademark byequating self-impression with other people's perceptions. Thisupdated edition includes new information on expanding your brandthrough... more...

  • Growth Hacker Marketingby Ryan Holiday

    Profile Books 2013; US$ 11.98

    Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly... more...

  • Super Service: Seven Keys to Delivering Great Customer Service...Even When You Don't Feel Like It!...Even When They Don't Deserve It!, Completely Revised and Expandedby Jeff Gee; Val Gee

    McGraw-Hill Education 2009; US$ 18.95

    Val and Jeff Gee are founders of the McNeil & Johnson Learning Company, a million-dollar training firm with offices in the United States, Australia, Egypt, Guatemala, and the United Kingdom. For more information, go to www.mjlearning.com. more...

  • The New Rules of Marketing & PRby David Meerman Scott

    Wiley 2013; US$ 24.00

    The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success   The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers... more...

  • Brand Aidby Brad VanAuken

    AMACOM 2014; US$ 29.95

    Branding is more than a great logo. A brand is the essence of an organization?its DNA?impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building... more...

  • SPIKE your Brand ROIby Adele R. Cehrs

    Wiley 2015; US$ 38.00

    Increase ROI through more effective brand marketing According to CMO.com, we are exposed to more than 5,000 brandmessages each day. Marketers call this ?creating engagement,"and each comment, share, or re-tweet is supposed to be a win. Butis this deluge of content really working to shift perception,change behavior, or sell products?  The truth is,... more...

  • Corporate Marketing and Identityby John M.T. Balmer

    Emerald Group Publishing Limited 2009; US$ 199.00

    In late November 2007, the 10th Symposium of the International Corporate Identity Group (ICIG) was held at Brunel University, London with Corporate Marketing and Corporate Identity as its foci. To mark this milestone John Balmer arranged for keynote presentations to be given by long-time supporters of the ICIG: all are authorities in the corporate... more...