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Most popular at the top
- Franz Vahlen 2011; US$ 38.63
Hauptbeschreibung Das didaktisch schlüssig aufbereitete, zweifarbig gestaltete Werk beschäftigt sich mit den Schwerpunkten: - Besonderheiten des Industriegütermarketings - Bestimmung der KKV-Position: Organisationales Beschaffungsverhalten, relative Konkurrenz- und Ressourcenanalyse - Geschäftstypenspezifisches Marketing im Produkt-, Anlagen-, System-... more...
- Simon & Schuster 1999; US$ 26.00
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts... more...
- Crown Publishing Group 2010; US$ 16.00
How to Keep the Dream Alive! Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging?and,... more...
- Hong Kong University Press, HKU 2011; US$ 50.00
In this practical guide to initial public offerings, Philippe Espinasse explains the pros and cons of turning private businesses into listed companies. In straightforward, jargon-free language he details the strategies, procedures, and documentation for different forms of listings, and describes the process of marketing and pricing an international... more...
- Business Expert Press 2012; US$ 19.95
Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. With this outstanding contribution to this subject, you will learn just how to identify and exploit pricing opportunities in different business contexts. Each chapter looks at pricing from... more...
- SAGE Publications 2013; US$ 49.95
The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. It is a first-of-its-kind book that outlines... more...
- Entrepreneur Press 2013; US$ 21.95
Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market — then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers... more...
- Wiley 2013; US$ 24.00
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers... more...
- Wiley 2014; US$ 28.00
Attract and retain affluent customers and clients Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent. This book brings you up to date with today's affluent and helps every salesperson understand what adjustments need to be made in order... more...
- SAGE Publications 2001; US$ 72.00
Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to management studies and marketing. more...