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Marketing. Distribution of products

Most popular at the top

  • Permission Marketingby Seth Godin

    Simon & Schuster 1999; US$ 26.00

    The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts... more...

  • IPOby Philippe Espinasse

    Hong Kong University Press, HKU 2011; US$ 50.00

    In this practical guide to initial public offerings, Philippe Espinasse explains the pros and cons of turning private businesses into listed companies. In straightforward, jargon-free language he details the strategies, procedures, and documentation for different forms of listings, and describes the process of marketing and pricing an international... more...

  • Pricing: Segmentation and Analyticsby Tudor Bodea

    Business Expert Press 2012; US$ 19.95

    Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. With this outstanding contribution to this subject, you will learn just how to identify and exploit pricing opportunities in different business contexts. Each chapter looks at pricing from... more...

  • Profitable Customer Engagementby V. Kumar

    SAGE Publications 2013; US$ 49.95

    The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. It is a first-of-its-kind book that outlines... more...

  • 80/20 Sales and Marketingby Perry Marshall; Richard Koch

    Entrepreneur Press 2013; US$ 21.95

    Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers... more...

  • Qualitative Marketing Researchby David J. Carson; Audrey Gilmore; Chad Perry; Kjell Gronhaug

    SAGE Publications 2001; US$ 72.00

    Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to management studies and marketing. more...

  • The Customer Service Survival Kitby Richard S. Gallagher; Carol Roth

    AMACOM 2013; US$ 14.95

    Proven strategies for handling any customer crisis. more...

  • Social Media Marketingby Dave Evans; Susan Bratton

    Wiley 2012; US$ 29.99

    Updated with 100 pages of new content, this edition is better than ever In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming topic, he demystifies the jargon,... more...

  • The Social Media Management Handbookby Robert Wollan; Nick Smith; Catherine Zhou

    Wiley 2010; US$ 27.95

    How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before... more...

  • Network Marketing For Dummiesby Zig Ziglar; John P. Hayes

    Wiley 2011; US$ 17.59

    Network marketing has helped people all over the world achieve financial independence—and it can help you do the same. As a profession, network marketing invites all people, regardless of gender, experience, education, or financial status, to jump on board and build a satisfying and potentially lucrative business. If you want to improve your... more...