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Marketing. Distribution of products

Most popular at the top

  • Measuring Customer Experienceby Philipp Klaus

    Palgrave Macmillan 2014; US$ 45.00

    Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management. more...

  • Eating the Big Fishby Adam Morgan

    Wiley 2009; US$ 29.95

    EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces... more...

  • Selling Luxuryby Robin Lent; Genevieve Tour; Alain-Dominique Perrin

    Wiley 2009; US$ 29.95

    Praise for Selling Luxury "Geneviève and Robin have brought together their talents tocreate a book that gives all Sales Ambassadors the fundamentals inselling and building customer loyalty." — Hamida Belkadi , CEO, De Beers Diamond Jewellers,USA "Selling Luxury is filled with ways of exceeding each client'sexpectations through offering... more...

  • Online Marketingby Murray Newlands

    Wiley 2011; US$ 27.95

    Murray Newlands is a leading international digital marketing advisor. He consults to companies around the world to help them improve their digital strategies. A former lawyer, Murray started out in online marketing over a decade ago, and has worked with some of the leading agencies, advertisers and networks since then. He speaks regularly at social... more...

  • Big Data im Marketingby Torsten Schwarz

    Haufe Lexware Verlag 2015; US$ 37.34

    <!-- Generated by XStandard version 2.0.1.0 on 2015-06-29T10:59:59 --><p>Nutzen Sie Big Data als Innovation für das moderne Marketing! Erkennen Sie neue Marktpotenziale und steuern Sie Vertriebskampagnen perfekt aus! Ziehen Sie aus den Daten die richtigen Schlüsse!</p><p>Durch die zunehmende Digitalisierung des Kundenkontakts... more...

  • Vermarktungsstrategien für das Buch im multimedialen Raumby Kaufmann

    Harrassowitz Verlag 2015; US$ 47.32

    Ziel dieses Bandes ist es, den ökonomischen, technologischen, gesellschaftlichen und kulturellen <i>Kontext</i> des Buchmarketings zu erfassen. Besonders berücksichtigt werden dabei die Digitalisierung sowie die damit entstehende Ökonomie der Aufmerksamkeit und Medienkonvergenz. Die vorliegenden Studien setzen mit neuen Trends verbundene... more...

  • Corporate Marketing and Identityby John M.T. Balmer

    Emerald Group Publishing Limited 2009; US$ 199.00

    In late November 2007, the 10th Symposium of the International Corporate Identity Group (ICIG) was held at Brunel University, London with Corporate Marketing and Corporate Identity as its foci. To mark this milestone John Balmer arranged for keynote presentations to be given by long-time supporters of the ICIG: all are authorities in the corporate... more...

  • Milennials with Kidsby Jeff Fromm; Marissa Vidler

    AMACOM 2015; US$ 24.95

    While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids... more...

  • Why Customers Would Rather Have a Smartphone than a Carby Prof Dr Cor Molenaar

    Ashgate Publishing Ltd 2015; US$ 79.95

    Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops and more on the internet? Why do we spend more on gadgets, smartphones and apps and not more on food, holidays or clothing? Why do most business people only look at symptoms and not the causes of changing... more...

  • Valuable Content Marketingby Sonja Jefferson; Sharon Tanton

    Kogan Page 2015; US$ 24.95

    Market a business by creating and sharing valuable content which gets the message across in the right way to attract more clients and customers. more...