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  • Customer Centricityby Peter Fader

    Wharton Digital Press 2012; US$ 9.99

    Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers…and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter... more...

  • Profitable Customer Engagementby V. Kumar

    SAGE Publications 2013; US$ 49.95

    The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. It is a first-of-its-kind book that outlines... more...

  • Customer Experience For Dummiesby Roy Barnes; Bob Kelleher

    Wiley 2014; US$ 21.59

    Gain, engage, and retain customers with positive experiences A positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage with their customers through a variety of different channels, including online reviews and word of mouth. Customer Experience For Dummies... more...

  • Microsoft Dynamics CRM Customization Essentialsby Nicolae Tarla

    Packt Publishing 2014; US$ 26.99

    If you are new to Dynamics CRM or a seasoned user looking to enhance your knowledge of the platform, then this book is for you. It is also for skilled developers who are looking to move to the Microsoft stack to build business solution software. more...

  • The Huawei Storyby Tian Tao; Wu Chunbo

    SAGE Publications 2014; US$ 49.95

    Huawei is a prominent company among the most successful and most internationalized in China. This book offers insights to Western readers, allowing them to truly understand Huawei, its management philosophy and culture, and the special leadership approaches of Ren Zhengfei. more...

  • Revolutionize Your Customer Experienceby Colin Shaw

    Palgrave Macmillan 2004; US$ 59.00

    In his previous groundbreaking book with John Ivens, Colin Shaw looked at the development of the conceptual framework for the customer experience together with examples of best practice and strategies for implementation. As predicted the customer experience has become the next competitive battleground. The current book will explore the subject in more... more...

  • Vanity Economicsby C. S. Fan

    Edward Elgar Publishing 2014; US$ 40.00

    This book presents an accessible and sometimes controversial economic exploration of numerous issues surrounding sex, marriage and family. It analyzes the role of ‘vanity’, defined as social status and self-esteem, in social and economic behaviors. In Veblen’s theory of conspicuous consumption, vanity is associated with the consumption... more...

  • Kill your Agencyby Lukas-Pierre Bessis

    Haufe Lexware Verlag 2015; US$ 27.76

    <!-- Generated by XStandard version 2.0.1.0 on 2015-05-06T14:03:34 --><p>Ideen sind kein Zufallsprodukt! Jeder kann schöpferisch sein und Ideen entwickeln, die kreativ und dabei auch effektiv sind. Lukas-Pierre Bessis' neue und erfolgreiche Methode zur Ideenentwicklung berücksichtigt nicht nur Aspekte des Neuromarketings. Sie ist einfach... more...

  • Corporate Marketing and Identityby John M.T. Balmer

    Emerald Group Publishing Limited 2009; US$ 199.00

    In late November 2007, the 10th Symposium of the International Corporate Identity Group (ICIG) was held at Brunel University, London with Corporate Marketing and Corporate Identity as its foci. To mark this milestone John Balmer arranged for keynote presentations to be given by long-time supporters of the ICIG: all are authorities in the corporate... more...

  • Be Your Customer's Heroby Adam Toporek

    AMACOM 2015; US$ 14.95

    On the front lines of customer service, every day presents new and unexpected challenges?and even the most dedicated employees can be caught unprepared. They need confidence. They need training. They need help. Be Your Customer's Hero answers the call. The book provides customer-facing professionals with short, simple, actionable advice designed to... more...