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Marketing. Distribution of products

Most popular at the top

  • The Everything Guide to Customer Engagementby Linda Pophal

    F+W Media 2014; US$ 21.99

    Expert advice and strategies for winning--and keeping--customers! Apple, L.L. Bean, Zappos.com, Nordstrom, Lego, Southwest Airlines. All of these extraordinarily successful businesses have one thing in common: They have famously loyal customers. These companies understand that customer engagement is just as important as quality products and services... more...

  • Marketing Outrageously Reduxby Jon Spoelstra; Mark Cuban

    Bard Press 2011; US$ 17.99

    Tom Peters says, Jon Spoelstra knows his stuff. Pat Williams, founder of Orlando Magic says, I consider Jon the top marketer in the world. The Wall Street Journal says, Mr. Spoelstra is one of those guys who thinks 'out of the box'. In this revised edition, Jon provides a real-world game plan for increasing your top line with marketing and promotion... more...

  • The Social Media Marketing Bookby Dan Zarrella

    O'Reilly Media 2009; US$ 15.99

    Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities.... more...

  • The Ultimate Marketing Planby Dan S. Kennedy

    F+W Media 2011; US$ 14.95

    New marketing and communication techniques are transforming how companies do business. And in this shifting world, organizations have to find new ways to reach customers. In this new edition of his top-selling The Ultimate Marketing Plan , industry expert Dan S. Kennedy integrates such tools as social media, networking, and strategic memberships into... more...

  • Meta-Luxuryby Manfredi Ricca; Rebecca Robins

    Palgrave Macmillan 2012; US$ 44.00

    Meta-Luxury  sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations. more...

  • The Customer Service Survival Kitby Richard S. Gallagher; Carol Roth

    AMACOM 2013; US$ 14.95

    Proven strategies for handling any customer crisis. more...

  • UnSellingby Scott Stratten; Alison Kramer

    Wiley 2014; US$ 25.00

    UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We... more...

  • BSS FAQs On Marketingby Philip Kotler

    Marshall Cavendish 2012; US$ 4.00

    FAQs on Marketing distills the essence of Philip Kotler’s decades of experience into an eminently readable question-and-answer format. The author draws on the thousands of questions he has been asked over the years, such as: • What are the biggest challenges marketers face today?• What skills do marketing managers need to be successful?•... more...

  • No B.S. Direct Marketingby Dan S. Kennedy

    Entrepreneur Press 2013; US$ 17.95

    Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan ? from marketing master Kennedy?delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated... more...

  • Understanding Markets and Strategyby Malcolm Morley

    Kogan Page 2014; US$ 39.95

    In order to expand your business in existing and into new and diverse markets, it is vital that strategies and plans can be developed with realistic prospects of success. Understanding Markets and Strategy explains the context, meaning and value of markets. It shows you how to analyze them, develop appropriate strategies and respond appropriately to... more...