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Marketing. Distribution of products

Most popular at the top

  • The Complete Idiot's Guide to Target Marketingby Susan Friedmann

    DK Publishing 2009; US$ 21.00

    Twenty-first century tools and tactics to get the word out. You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Target Marketing is full of clever, practical, and easy-to-use strategies to help... more...

  • Smart Services and Smart Worldsby Evi Syukur; Javier García-Villalba

    Emerald Group Publishing Limited 2009; US$ 199.00

    With computing technology maturing, a multitude of computer based services (ranging from controlling the lighting in the environment to booking a flight) can be made available for users anytime anywhere. Efficient and effective ubiquitous services and networking, lead to ubiquitous and smart intelligent computing environments. As for this e-book on... more...

  • All Marketers Are Liarsby Seth Godin

    Penguin Publishing Group 2009; US$ 15.00

    Seth Godin?s three essential questions for every marketer: ?What?s your story?? ?Will the people who need to hear this story believe it?? ?Is it true??   All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a... more...

  • Purple Cow, New Editionby Seth Godin

    Penguin Publishing Group 2009; US$ 23.95

    You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.  What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands... more...

  • Managing Operations in an Expanding Europeby Nuran Acur; Chris Voss

    Emerald Group Publishing Limited 2009; US$ 199.00

    The 14th International Conference of Annual European Operations Management Association (EurOMA) took place in Ankara, June 2007 with the theme ‘Managing Operations in an Expanding Europe’. The Conference aimed to offer an opportunity for considering past developments in the field of operations management in Europe, as well as looking ahead... more...

  • Manufacturing Technology Managementby Nicholas Beaumont

    Emerald Group Publishing Limited 2009; US$ 199.00

    This e-book comprises of papers originally presented at the 5th Supply Chain Management and Information Systems Conference, Melbourne, Australia in December 2007. The papers advance research in many aspects of manufacturing technology management. A pleasing aspect of many papers is their relevance to practice. more...

  • Managing the Customer Experienceby Adrian Palmer

    Emerald Group Publishing Limited 2009; US$ 199.00

    This e-book aims to raise debate about the theory and application of customer experience within the context of direct marketing. Despite the apparent appeal of the concept, the unique nature of a customer experience, which is specific to a customer, at a specific time and location, in the context of a specific event, provides challenges for managers... more...

  • Supply Chains in Times of Crisisby R. Glenn Richey

    Emerald Group Publishing Limited 2009; US$ 199.00

    This e-book is the second of three to focus specifically on human and humanitarian issues in disaster management and crisis strategic planning issues relevant to 21st century supply chain management and business logistics. This issue presents concerns that will strike close to home with all of us who have been through or experienced a crisis situation... more...

  • Behavioural Pricingby Sarah Maxwell

    Emerald Group Publishing Limited 2009; US$ 199.00

    This e-book is devoted to the behavioral aspects of pricing, and contains articles that look at pricing on the Internet, pricing across cultures and pricing services. more...

  • Perspectives from Asiaby Jochen Wirtz

    Emerald Group Publishing Limited 2009; US$ 199.00

    Managing service businesses in many Asian countries requires working around a set of complexities less common in the developed economies of the West. Research and practice in services in Asia is at the exploratory stage. It requires new knowledge and is likely to need departures from existing tracks. This e-book seeks to highlight research and practices... more...