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  • Der informierte Verbraucher?by Patrick Schwan

    VS Verlag für Sozialwissenschaften 2009; US$ 18.23

    Im Herbst 2000 rief Bundeskanzler Gerhard Schröder zu neuen Perspektiven für eine verbraucherfreundliche Landwirtschaft auf und forderte ?weg von den Agrar- 1 fabriken zu kommen?. Als er diesen Appell im Deutschen Bundestag aussprach, wandte er sich jedoch nicht nur an die Abgeordneten, sondern auch an die V- braucher. Anlass waren europaweite Lebensmittelskandale,... more...

  • De juiste prijs in de laatmiddeleeuwse stadby Raoul de Kerf

    Amsterdam University Press 2010; US$ 36.00

    Lange tijd werd het zo voorgesteld dat middeleeuwse kooplieden verdoemd waren omdat zij winst nastreefden. Pas met de Italiaanse Renaissance en het protestantisme zou er bevrijding gekomen zijn en zou men volop winst hebben mogen maken zonder zich schuldig te moeten voelen. In werkelijkheid hadden theologen al tijdens de volle middeleeuwen alles in... more...

  • Marketing Outrageously Reduxby Jon Spoelstra; Mark Cuban

    Bard Press 2011; US$ 17.99

    Tom Peters says, Jon Spoelstra knows his stuff. Pat Williams, founder of Orlando Magic says, I consider Jon the top marketer in the world. The Wall Street Journal says, Mr. Spoelstra is one of those guys who thinks 'out of the box'. In this revised edition, Jon provides a real-world game plan for increasing your top line with marketing and promotion... more...

  • Doing Qualitative Community Researchby Ernest Quimby

    Bentham Science Publishers 2012; US$ 49.00

    This text describes important considerations for conceptualizing, designing and carrying out qualitative research in community settings. The book covers various research aspects with respect to teaching, learning, practicing and assessing. Readers will gain insights into qualitative methodology as a vital stand-alone approach and find it to be an illuminating... more...

  • Open Innovationby Sven Carlsson

    Emerald Group Publishing Limited 2011; US$ 199.00

    Is there only one approach to open innovation or is there a variety of more or less open approaches to innovation? What are the options for an organization to strategically exploit Open Innovation? Is Open Innovation a widespread phenomenon or does it involve only a small number of large organizations? Does it significantly influence an organization’s... more...

  • A Knowledge-Based View of Firm Innovationby Gregorio Martín-de Castro

    Emerald Group Publishing Limited 2011; US$ 199.00

    The aim of this e-book is to highlight the importance of knowledge management and organizational learning in firm innovation, offering an integrative framework to understand this complex business phenomenon. This e-book contains 11 papers covering theoretical and empirical contributions on this topic. This e-book tries to offer some new relevant advances... more...

  • Customer Centricityby Peter Fader

    Wharton Digital Press 2012; US$ 11.99

    Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customersand then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter... more...

  • Handbook of Marketing and Financeby Shankar Ganesan

    Edward Elgar Publishing 2012; US$ 60.00

    Demonstrating the value created by the marketing function to business operations and financial performance has become very important in many organizations. Top managers are constantly challenging marketers to document marketing's contribution to the bottom-line and link marketing investments and assets to metrics that matter to them. This Handbook... more...

  • Convergeby Bob W. Lord; Ray Velez

    Wiley 2013; US$ 29.95 US$ 26.50

    The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish,... more...