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  • Theory into Practiceby Jim Blythe; Ruth Rettie

    Emerald Group Publishing Limited 2008; US$ 199.00

    This e-book presents papers from the 2008 Academy of Marketing conference, the theme of which was Theory into Practice This ebook tries to reflect the theme of the conference by choosing papers with strong practical implications: we tried to find ones which were academically rigorous; thought-provoking; and at the same time saying something relevant... more...

  • Competitive Intelligenceby Jonathan L Calof; Sheila Wright

    Emerald Group Publishing Limited 2008; US$ 199.00

    This e-book demonstrates the breadth of the CI concept. Papers presented include a case study of an intelligence department in a membership led organisation; a paper exploring the link with strategic marketing intelligence and organizational resilience; an investigation of how Bayes theorem can be used in CI analysis; a look at open source intelligence... more...

  • Service Quality and Customer Relationship Managementby Marianna Sigala

    Emerald Group Publishing Limited 2008; US$ 199.00

    The interrelationships and the implications between service quality management and CRM practices have not been so far examined. In this vein, it is the aim of this e-book to explore the interlinks between these two major concepts and business practices in order to provide practical implications into two major directions: a) the role of CRM as a tool... more...

  • Get Content Get Customers: Turn Prospects into Buyers with Content Marketingby Joe Pulizzi; Newt Barrett

    McGraw-Hill Education 2009; US$ 23.00

    Connect to customers with compelling content! The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customers? without interrupting their... more...

  • Selling Luxuryby Robin Lent; Genevieve Tour; Alain-Dominique Perrin

    Wiley 2009; US$ 29.95

    Praise for Selling Luxury "Geneviève and Robin have brought together their talents to create a book that gives all Sales Ambassadors the fundamentals in selling and building customer loyalty." — Hamida Belkadi , CEO, De Beers Diamond Jewellers, USA "Selling Luxury is filled with ways of exceeding each client's expectations through offering... more...

  • Social Marketing in the Global Contextby Paul Chao

    Emerald Group Publishing Limited 2009; US$ 199.00

    Social Marketing is about delivering social values, promoting social causes or effecting social changes by planning and implementing marketing strategies to meet the needs of multiple constituencies. This ebook serves as a forum for researchers to share their ideas and research findings about social marketing issues facing various for profit and... more...

  • Advertising and Promotion in ‘New’ Asiaby Kim-Shyan Fam

    Emerald Group Publishing Limited 2009; US$ 199.00

    With increasing standards of living, the new generation of Asians, unlike their parents, are less concerned with frugality and tradition, instead developing a taste for branded items and luxury goods. This has brought about greater competition in the market place. This ebook is intended to tease out innovative advertising and sales promotion approaches... more...

  • Reframing Strategic Thinking, Part 1by Steven French

    Emerald Group Publishing Limited 2009; US$ 199.00

    This is the first in a series of 2 e-books of the Journal of Management Development by Steven French, where strategy is explored from the perspective of critical theory and complex systems. It is argued in the papers presented in this series that the current approach to strategy is all wrong and that rather than seeking simplistic solutions to complex... more...

  • Strategy Implementationby Alfred Lewis

    Emerald Group Publishing Limited 2009; US$ 199.00

    The papers in this e-book examine how businesses can implement strategy within their company policies. With papers covering factors in international competition, sustainability, strategy in the recession and mind shifts necessary to implement strategy, it offers a broad overview of the subject and some interesting perspectives and solutions. more...

  • How Practice Determines Method and Method Determines Practiceby Prof. Adam Lindgreen

    Emerald Group Publishing Limited 2009; US$ 199.00

    This ebook aims to show how the research process fits into the greater business and community landscape. A great deal of theoretical work and empirical practice underpins the conceptual development of qualitative research, but this ebook strives to bring together multidirectional network learning and addresses gaps in both literature and practice. more...