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Marketing. Distribution of products

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  • Motivation und Anerkennung im freiwilligen Engagementby Lisa Katrin Schürmann

    Springer Fachmedien Wiesbaden 2013; US$ 8.92

    Fast ein Viertel aller EuropäerInnen über 15 Jahren übt ein freiwilliges Engagement aus. In Deutschland ist es sogar mehr als ein Drittel. Das Thema ist in den letzten Jahren verstärkt in der Öffentlichkeit präsent: sei es in Print-, Radio- und TV-Beiträgen oder anlässlich von Preisverleihungen an Ehrenamtliche. Vor diesem Hintergrund ernannte der... more...

  • Digilogueby Anders Sorman-Nilsson

    Wiley 2013; US$ 38.00 US$ 33.50

    How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world . Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of customers’ enduring need for... more...

  • The Art of Digital Brandingby Ian Cocoran

    Allworth Press 2010; US$ 19.99

    Here?s the definitive guide to building a Web presence that will increase revenue, improve customer relations, and enhance brand loyalty. Author Ian Cocoran, a digital brand expert, explains traditional branding and how the same principles can be applied to Web sites, no matter what the industry. Chapters cover the entire range of site content: color... more...

  • Internetwerbung und Kinderby Anne Schulze

    Springer Fachmedien Wiesbaden 2013; US$ 13.38

    ?Ziel der Untersuchung war es, den Umgang von Grundschulkindern mit Internetwerbung zu erfassen und Erkenntnisse über den Grad der kindlichen Internetwerbekompetenz und deren Entwicklungsbedingungen zu gewinnen. more...

  • Studium und Lehre nach Bolognaby Stefan Claus; Manuel Pietzonka

    Springer Fachmedien Wiesbaden 2013; US$ 24.08

    ?Seit Beginn des Bologna-Prozesses im Jahre 1999 findet in Deutschland die bislang größte Reform des Hochschulsystems statt. Teil dieser Reform sind die gestuften Studiengänge (Bachelor/Master) und die externe Qualitätssicherung durch Akkreditierung. Ausgewählte Experten bilanzieren im Rahmen des Sammelbandes ihre Erfahrungen mit der Reform und ihren... more...

  • Delivering Effective Social Customer Serviceby Martin Hill-Wilson; Carolyn Blunt

    Wiley 2013; US$ 33.00 US$ 28.99

    Social Customer Service is new. Social Media is the biggest thing happening to the customer service industry since the mid 1960s when modern day call centres were born. It is taking customers and organisations into untested ways of relating: transparently, collaboratively, instantly. The consequences of great and poor service are forever changed.... more...

  • Storyscapingby Gaston Legorburu; Darren McColl

    Wiley 2014; US$ 30.00 US$ 26.50

    How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes... more...

  • Recommend This!by Jason Thibeault; Kirby Wadsworth

    Wiley 2014; US$ 25.00 US$ 21.99

    A detailed look at relationships and how to harness their power for business growth This book teaches marketers how to build successful relationships with early-stage buyers by creating trust and a sense of friendship. The first step is learning to understand buyer activity to gauge what they want—or might want—when they first visit... more...

  • Instant HubSpot Dashboard Customizationby Deepan Siddhu Nagarajan

    Packt Publishing 2014; US$ 9.99

    Filled with practical, step-by-step instructions and clear explanations for the most important and useful tasks. A headlong guide including example driving situations, clear instructions for important tasks, and details for enhancing your social media management experience.This book is a perfect fit if you are an inbound marketing beginner who feels... more...

  • The Art of Selling to the Affluentby Matt Oechsli

    Wiley 2014; US$ 28.00 US$ 24.50

    Attract and retain affluent customers and clients Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent. This book brings you up to date with today's affluent and helps every salesperson understand what adjustments need to be made in order... more...