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Marketing. Distribution of products

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  • Relationships, Networks and Interactions in Food and Agriculture Business-to-Business Marketing and Purchasingby Adam Lindgreen; Martin Hingley; Jacques Trienekens

    Emerald Group Publishing Limited 2008; US$ 199.00

    The study of relationships, networks, and interactions in food and agriculture business-to-business marketing and purchasing is an important endeavor. From having been concerned with getting the ‘marketing mix’ right, the food and agriculture setting has experienced significant changes over the past decades. Traditionally, marketing focused... more...

  • Selected Papers from the B2B track of the 2006 Academy of Marketing Science Conferenceby Jeffrey Lewin

    Emerald Group Publishing Limited 2008; US$ 199.00

    The articles appearing in this e-book represent the best work submitted to the Business-to-Business Track of the 2006 AMS Annual Conference. There is no central theme among the offered works, rather, they represent a broad array of topics. However they share one important attribute; they all offer topics and discourse of interest and importance to... more...

  • Interpretive Consumer Researchby Bernard Cova; Richard Elliott

    Emerald Group Publishing Limited 2008; US$ 199.00

    In the field of qualitative market research, interpretive approaches to studying consumer behavior are playing an increasing role. This e-book addresses a variety of different themes within interpretivist consumer research, including, discourse analysis, collaborative interpretive consumer research, semiotic analysis and narrative analysis focusing... more...

  • Marketing Strategy Masterclassby Paul Fifield

    Taylor and Francis 2008; US$ 58.95

    The very best business isn?t born out of hunches, macho tactical skirmishing or simply ?being busy?, but is the product of careful calculation and understanding customers? needs, wants and aspirations. Marketing Strategy Masterclass is a ?how to? book of marketing strategy focused on doing what our customers want us to do, how they want it done. Included... more...

  • Convergence Marketingby Richard Rosen

    Wiley 2009; US$ 24.95

    Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital... more...

  • Experiential Marketingby Shaz Smilansky

    Kogan Page 2009; US$ 39.95

    Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting in the way. The consumer does not feel any real emotional connection with these brands, and if they do buy, it is simply because the brand that shouted the loudest got their attention. This outdated... more...

  • The Shiftby Scott M. Davis; Philip Kotler

    Wiley 2009; US$ 34.95

    Praise for The Shift "More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done." – Cammie Dunaway , executive vice president of sales and marketing, Nintendo of America "At Zappos.com we've always approached... more...

  • Review of Marketing Research, 5by Naresh K. Malhotra

    Emerald Group Publishing Limited 2008; US$ 110.00

    The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading academicians and researchers. Each volume respresents an acroos-the-board view of the full range of current marketing research methodologies. more...

  • Marketing Researchby Bonita Kolb

    SAGE Publications 2008; US$ 68.00

    A highly practical student text with an emphasis on both critical thinking and hands-on application which gives appropriate weight to quantitative and qualitative techniques. more...

  • Theory into Practiceby Jim Blythe; Ruth Rettie

    Emerald Group Publishing Limited 2008; US$ 199.00

    This e-book presents papers from the 2008 Academy of Marketing conference, the theme of which was Theory into Practice This ebook tries to reflect the theme of the conference by choosing papers with strong practical implications: we tried to find ones which were academically rigorous; thought-provoking; and at the same time saying something relevant... more...