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  • A Practical Guide to Data Mining for Business and Industryby Andrea Ahlemeyer-Stubbe; Shirley Coleman

    Wiley 2014; US$ 83.00 US$ 74.70

    Data mining is well on its way to becoming a recognized discipline in the overlapping areas of IT, statistics, machine learning, and AI. Practical Data Mining for Business presents a user-friendly approach to data mining methods, covering the typical uses to which it is applied. The methodology is complemented by case studies to create a versatile... more...

  • All's Fair in Love and Wardrobeby Stephanie Simons; Malia Carter

    Skyhorse Publishing 2014; US$ 16.95

    Does your love life need a makeover? At last, a dating rulebook for fashion lovers! All’s Fair in Love and Wardrobe puts a uniquely glamorous spin on shopping for love, offering pearls of wisdom from a venerable fashion editor. Who better to help you resist wayward temptation and avoid potentially expensive mistakes? With stiletto-sharp wit,... more...

  • The Digital Marketerby Larry Weber; Lisa Leslie Henderson

    Wiley 2014; US$ 25.00 US$ 21.99

    Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric , digital marketing guru Larry Weber and business writer... more...

  • China's Super Consumersby Savio Chan; Michael Zakkour

    Wiley 2014; US$ 25.00 US$ 21.99

    Chinese Consumers are Changing The World – Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19 th century, to Mao and Communism in the 20 th century, to the largest consumer market in the world by the early 21 st century. China's Super Consumers explores the extraordinary birth of consumerism... more...

  • Customer's New Voiceby John S. McKean

    Wiley 2014; US$ 45.00 US$ 39.50

    Find out how to reap the benefits of motivating and engaging the new, direct customer voice The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner... more...

  • Igniting Customer Connectionsby Andrew Frawley

    Wiley 2014; US$ 28.00 US$ 24.50

    A new data-driven approach to building customer relationships that fuel sustainable business growth Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world's... more...

  • Value Proposition Designby Alexander Osterwalder; Yves Pigneur; Gregory Bernarda; Alan Smith; Trish Papadakos

    Wiley 2015; US$ 35.00 US$ 30.99

    The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online... more...

  • Strategic Managementby Cornelius A. de Kluyver; John A. Pearce

    Business Expert Press 2015; US$ 19.95

    Organizational success crucially depends on having a superior strategy and effectively implementing it. Companies that outperform their rivals typically have a better grasp of what customers value, who their competitors are, and how they can create an enduring competitive advantage. Successful strategies re ect a solid grasp of relevant forces in... more...

  • Brand Famousby Linzi Boyd

    Wiley 2014; US$ 24.95 US$ 21.99

    “This is a brand book like no other, and I heartily recommend it. Enjoy” Dylan Jones, Editor-In-Chief, GQ   Make your business a house-hold name Don’t let your business fade into the background. It’s time to STAND OUT and get seen! There are so many brands out there – in all sectors – you need... more...

  • Brave PAsby Angela Garry

    Crown House Publishing 2015; US$ 15.99

    The common image of the secretary or personal assistant is that of a quiet "Miss Jones" type - not usually expected to have the courage (or the right) to speak out on something they are passionate about. However, PAs have a vital role to play in an education environment - a role that requires real bravery. Written by the former PA to the principal... more...