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Marketing. Distribution of products

Most popular at the top

  • Salesby Ferguson

    Infobase Publishing 2009; US$ 39.54

    "Careers in Focus: Sales" profiles 20 careers in this complex and diverse field. Job profiles of this title include: advertising account executives; auctioneers; commodities brokers; counter and rental clerks; financial services brokers; insurance agents and brokers; internet transaction specialists; real estate agents and brokers; retail... more...

  • Social Marketing in the Global Contextby Paul Chao

    Emerald Group Publishing Limited 2009; US$ 199.00

    Social Marketing is about delivering social values, promoting social causes or effecting social changes by planning and implementing marketing strategies to meet the needs of multiple constituencies. This ebook serves as a forum for researchers to share their ideas and research findings about social marketing issues facing various for profit and... more...

  • Advertising and Promotion in ‘New’ Asiaby Kim-Shyan Fam

    Emerald Group Publishing Limited 2009; US$ 199.00

    With increasing standards of living, the new generation of Asians, unlike their parents, are less concerned with frugality and tradition, instead developing a taste for branded items and luxury goods. This has brought about greater competition in the market place. This ebook is intended to tease out innovative advertising and sales promotion approaches... more...

  • Reframing Strategic Thinking, Part 1by Steven French

    Emerald Group Publishing Limited 2009; US$ 199.00

    This is the first in a series of 2 e-books of the Journal of Management Development by Steven French, where strategy is explored from the perspective of critical theory and complex systems. It is argued in the papers presented in this series that the current approach to strategy is all wrong and that rather than seeking simplistic solutions to complex... more...

  • Strategy Implementationby Alfred Lewis

    Emerald Group Publishing Limited 2009; US$ 199.00

    The papers in this e-book examine how businesses can implement strategy within their company policies. With papers covering factors in international competition, sustainability, strategy in the recession and mind shifts necessary to implement strategy, it offers a broad overview of the subject and some interesting perspectives and solutions. more...

  • How Practice Determines Method and Method Determines Practiceby Prof. Adam Lindgreen

    Emerald Group Publishing Limited 2009; US$ 199.00

    This ebook aims to show how the research process fits into the greater business and community landscape. A great deal of theoretical work and empirical practice underpins the conceptual development of qualitative research, but this ebook strives to bring together multidirectional network learning and addresses gaps in both literature and practice. more...

  • The Complete Idiot's Guide to Target Marketingby Susan Friedmann

    DK Publishing 2009; US$ 21.00

    Twenty-first century tools and tactics to get the word out. You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Target Marketing is full of clever, practical, and easy-to-use strategies to help... more...

  • All Marketers Are Liarsby Seth Godin

    Penguin Publishing Group 2009; US$ 15.00

    Seth Godin?s three essential questions for every marketer: ?What?s your story?? ?Will the people who need to hear this story believe it?? ?Is it true??   All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a... more...

  • Purple Cow, New Editionby Seth Godin

    Penguin Publishing Group 2009; US$ 23.95

    You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.  What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands... more...

  • Smart Services and Smart Worldsby Evi Syukur; Javier García-Villalba

    Emerald Group Publishing Limited 2009; US$ 199.00

    With computing technology maturing, a multitude of computer based services (ranging from controlling the lighting in the environment to booking a flight) can be made available for users anytime anywhere. Efficient and effective ubiquitous services and networking, lead to ubiquitous and smart intelligent computing environments. As for this e-book on... more...