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Most popular at the top
- Taylor and Francis 2008; US$ 58.95
The fourth edition of the best seller, Market-Led Strategic Change, confronts the real issues companies face in going to market effectively and profitably, including: * corporate social responsibility * marketing under siege * dominant customers and much else besides. In his witty and direct style, Nigel Piercy takes into account state-of-the-art... more...
- Taylor and Francis 2008; US$ 58.95
The very best business isn?t born out of hunches, macho tactical skirmishing or simply ?being busy?, but is the product of careful calculation and understanding customers? needs, wants and aspirations. Marketing Strategy Masterclass is a ?how to? book of marketing strategy focused on doing what our customers want us to do, how they want it done. Included... more...
- Wiley 2009; US$ 24.95
Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital... more...
- New Age International Pvt. Ltd., Publishers 2007; US$ 50.00
About the Book: This book introduces new concepts and approaches in managing competition and strategies for leading ahead in business. Discussions in this book are focused on contemporary business strategies and present synthesis on competitor analysis, marketing-mix strategies, brand management, marketing research, sales management and innovative... more...
- Wiley 2009; US$ 34.95
Praise for The Shift "More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done." – Cammie Dunaway , executive vice president of sales and marketing, Nintendo of America "At Zappos.com we've always approached... more...
- Emerald Group Publishing Limited 2008; US$ 110.00
The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading academicians and researchers. Each volume respresents an acroos-the-board view of the full range of current marketing research methodologies. more...
- Kogan Page 2009; US$ 39.95
Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting in the way. The consumer does not feel any real emotional connection with these brands, and if they do buy, it is simply because the brand that shouted the loudest got their attention. This outdated... more...
- SAGE India 2004; US$ 38.95
`Markets don`t decline, they shift` says Jagdeep Kapoor in his thought provoking new book. Once again, Kapoor presents a powerful and effective roadmap on how to build successful brands. Terming these nine key brand elements as `Shaastras`, he highlights important truths that each marketer must know to build healthy brands. Beginning from the `Need... more...
- SAGE India 2004; US$ 42.95
Consumer marketing, aimed primarily at the urban middle-classes, has dominated the imagination of marketing strategists in India. However, in the race to capture the consumer sector, some of the crucial and upcoming sectors of the Indian economy, which are gathering considerable momentum after economic liberalization, have escaped a close and rigorous... more...
- Emerald Group Publishing Limited 2008; US$ 199.00
This e-book presents papers from the 2008 Academy of Marketing conference, the theme of which was Theory into Practice This ebook tries to reflect the theme of the conference by choosing papers with strong practical implications: we tried to find ones which were academically rigorous; thought-provoking; and at the same time saying something relevant... more...