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Marketing. Distribution of products

Most popular at the top

  • Beyond Consumer Marketingby J S Panwar

    SAGE India 2004; US$ 42.95

    Consumer marketing, aimed primarily at the urban middle-classes, has dominated the imagination of marketing strategists in India. However, in the race to capture the consumer sector, some of the crucial and upcoming sectors of the Indian economy, which are gathering considerable momentum after economic liberalization, have escaped a close and rigorous... more...

  • Experiential Marketingby Shaz Smilansky

    Kogan Page 2009; US$ 39.95

    Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting in the way. The consumer does not feel any real emotional connection with these brands, and if they do buy, it is simply because the brand that shouted the loudest got their attention. This outdated... more...

  • Get Content Get Customers: Turn Prospects into Buyers with Content Marketingby Joe Pulizzi; Newt Barrett

    McGraw-Hill Education 2009; US$ 23.00

    Connect to customers with compelling content! The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customers? without interrupting their... more...

  • The Complete Idiot's Guide to Target Marketingby Susan Friedmann

    DK Publishing 2009; US$ 21.00

    Twenty-first century tools and tactics to get the word out. You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Target Marketing is full of clever, practical, and easy-to-use strategies to help... more...

  • Social Marketing in the Global Contextby Paul Chao

    Emerald Group Publishing Limited 2009; US$ 199.00

    Social Marketing is about delivering social values, promoting social causes or effecting social changes by planning and implementing marketing strategies to meet the needs of multiple constituencies. This ebook serves as a forum for researchers to share their ideas and research findings about social marketing issues facing various for profit and... more...

  • Advertising and Promotion in ‘New’ Asiaby Kim-Shyan Fam

    Emerald Group Publishing Limited 2009; US$ 199.00

    With increasing standards of living, the new generation of Asians, unlike their parents, are less concerned with frugality and tradition, instead developing a taste for branded items and luxury goods. This has brought about greater competition in the market place. This ebook is intended to tease out innovative advertising and sales promotion approaches... more...

  • Reframing Strategic Thinking, Part 1by Steven French

    Emerald Group Publishing Limited 2009; US$ 199.00

    This is the first in a series of 2 e-books of the Journal of Management Development by Steven French, where strategy is explored from the perspective of critical theory and complex systems. It is argued in the papers presented in this series that the current approach to strategy is all wrong and that rather than seeking simplistic solutions to complex... more...

  • Strategy Implementationby Alfred Lewis

    Emerald Group Publishing Limited 2009; US$ 199.00

    The papers in this e-book examine how businesses can implement strategy within their company policies. With papers covering factors in international competition, sustainability, strategy in the recession and mind shifts necessary to implement strategy, it offers a broad overview of the subject and some interesting perspectives and solutions. more...

  • How Practice Determines Method and Method Determines Practiceby Prof. Adam Lindgreen

    Emerald Group Publishing Limited 2009; US$ 199.00

    This ebook aims to show how the research process fits into the greater business and community landscape. A great deal of theoretical work and empirical practice underpins the conceptual development of qualitative research, but this ebook strives to bring together multidirectional network learning and addresses gaps in both literature and practice. more...

  • Selling Luxuryby Robin Lent; Genevieve Tour; Alain-Dominique Perrin

    Wiley 2009; US$ 29.95

    Praise for Selling Luxury "Geneviève and Robin have brought together their talents tocreate a book that gives all Sales Ambassadors the fundamentals inselling and building customer loyalty." — Hamida Belkadi , CEO, De Beers Diamond Jewellers,USA "Selling Luxury is filled with ways of exceeding each client'sexpectations through offering... more...