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  • Small Business Smarts: Building Buzz with Social Mediaby Steve O'Leary; Kim Sheehan; Sterling Lentz

    ABC-CLIO 2011; US$ 38.00

    Social networking plus small business is a slam dunk! Small Business Smarts: Building Buzz with Social Media explains why that's so and helps small business owners decide whether social media tools are right for them. Assuming the answer is yes, the book offers concrete advice and implementation suggestions that make using tools to start building... more...

  • Product Strategy for High Technology Companiesby Michael McGrath

    McGraw-Hill Education 2000; US$ 52.00

    One of the key determinants of success for today?s high-technology companies is product strategy?and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple?plus a new focus on growth strategies and on... more...

  • Der informierte Verbraucher?by Patrick Schwan

    VS Verlag für Sozialwissenschaften 2009; US$ 18.25

    Im Herbst 2000 rief Bundeskanzler Gerhard Schröder zu neuen Perspektiven für eine verbraucherfreundliche Landwirtschaft auf und forderte ?weg von den Agrar- 1 fabriken zu kommen?. Als er diesen Appell im Deutschen Bundestag aussprach, wandte er sich jedoch nicht nur an die Abgeordneten, sondern auch an die V- braucher. Anlass waren europaweite Lebensmittelskandale,... more...

  • Strategiefähigkeit im Regulierungswettbewerbby Stephanie Reulen

    VS Verlag für Sozialwissenschaften 2010; US$ 27.37

    Dieses Buch ist im Rahmen des von der DFG geförderten Forschungsprojekts ?Strategiefähigkeit im Regulierungswettbewerb. Gesetzgeberische, forensische und administrative Anpassungsprozesse im Zuge der Europäisierung des gewerb- chen Rechtsschutzes? entstanden. Wolfgang Seibel, dem Projektleiter, gilt an dieser Stelle mein besonderer Dank. Herzlich bedanken... more...

  • De juiste prijs in de laatmiddeleeuwse stadby Raoul de Kerf

    Amsterdam University Press 2010; US$ 36.00

    Lange tijd werd het zo voorgesteld dat middeleeuwse kooplieden verdoemd waren omdat zij winst nastreefden. Pas met de Italiaanse Renaissance en het protestantisme zou er bevrijding gekomen zijn en zou men volop winst hebben mogen maken zonder zich schuldig te moeten voelen. In werkelijkheid hadden theologen al tijdens de volle middeleeuwen alles in... more...

  • Open Innovationby Sven Carlsson

    Emerald Group Publishing Limited 2011; US$ 199.00

    Is there only one approach to open innovation or is there a variety of more or less open approaches to innovation? What are the options for an organization to strategically exploit Open Innovation? Is Open Innovation a widespread phenomenon or does it involve only a small number of large organizations? Does it significantly influence an organization’s... more...

  • A Knowledge-Based View of Firm Innovationby Gregorio Martín-de Castro

    Emerald Group Publishing Limited 2011; US$ 199.00

    The aim of this e-book is to highlight the importance of knowledge management and organizational learning in firm innovation, offering an integrative framework to understand this complex business phenomenon. This e-book contains 11 papers covering theoretical and empirical contributions on this topic. This e-book tries to offer some new relevant advances... more...

  • Doing Qualitative Community Researchby Ernest Quimby

    Bentham Science Publishers 2012; US$ 49.00

    This text describes important considerations for conceptualizing, designing and carrying out qualitative research in community settings. The book covers various research aspects with respect to teaching, learning, practicing and assessing. Readers will gain insights into qualitative methodology as a vital stand-alone approach and find it to be an illuminating... more...

  • Customer Centricityby Peter Fader

    Wharton Digital Press 2012; US$ 11.99

    Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customersand then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter... more...