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Marketing. Distribution of products

Most popular at the top

  • Baked Inby Alex Bogusky; John Winsor

    Agate Publishing 2009; US$ 20.95

    Baked-In shows how marketing can and must re-invent itself in the 21st century, using the tools at hand both from digital technology and networked media and from the fast-evolving activist marketplace. As such, it's an essential guide for all businesses looking to succeed. more...

  • Marketingby Chris Hackley

    SAGE Publications 2009; US$ 44.00

    An unrivalled and entertaining introduction to the essentials of critical theory in marketing more...

  • Small Business Smarts: Building Buzz with Social Mediaby Steve O'Leary; Kim Sheehan; Sterling Lentz

    ABC-CLIO 2011; US$ 38.00

    Social networking plus small business is a slam dunk! Small Business Smarts: Building Buzz with Social Media explains why that's so and helps small business owners decide whether social media tools are right for them. Assuming the answer is yes, the book offers concrete advice and implementation suggestions that make using tools to start building... more...

  • Product Strategy for High Technology Companiesby Michael McGrath

    McGraw-Hill Education 2000; US$ 52.00 US$ 42.64

    One of the key determinants of success for today?s high-technology companies is product strategy?and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple?plus a new focus on growth strategies and on... more...

  • Strategiefähigkeit im Regulierungswettbewerbby Stephanie Reulen

    VS Verlag für Sozialwissenschaften 2010; US$ 79.99

    Dieses Buch ist im Rahmen des von der DFG geförderten Forschungsprojekts ?Strategiefähigkeit im Regulierungswettbewerb. Gesetzgeberische, forensische und administrative Anpassungsprozesse im Zuge der Europäisierung des gewerb- chen Rechtsschutzes? entstanden. Wolfgang Seibel, dem Projektleiter, gilt an dieser Stelle mein besonderer Dank. Herzlich bedanken... more...

  • Der informierte Verbraucher?by Patrick Schwan

    VS Verlag für Sozialwissenschaften 2009; US$ 54.99

    Im Herbst 2000 rief Bundeskanzler Gerhard Schröder zu neuen Perspektiven für eine verbraucherfreundliche Landwirtschaft auf und forderte ?weg von den Agrar- 1 fabriken zu kommen?. Als er diesen Appell im Deutschen Bundestag aussprach, wandte er sich jedoch nicht nur an die Abgeordneten, sondern auch an die V- braucher. Anlass waren europaweite Lebensmittelskandale,... more...

  • De juiste prijs in de laatmiddeleeuwse stadby Raoul de Kerf

    Amsterdam University Press 2010; US$ 36.00

    Lange tijd werd het zo voorgesteld dat middeleeuwse kooplieden verdoemd waren omdat zij winst nastreefden. Pas met de Italiaanse Renaissance en het protestantisme zou er bevrijding gekomen zijn en zou men volop winst hebben mogen maken zonder zich schuldig te moeten voelen. In werkelijkheid hadden theologen al tijdens de volle middeleeuwen alles in... more...

  • Marketing Outrageously Reduxby Jon Spoelstra; Mark Cuban

    Bard Press 2011; US$ 17.99

    Tom Peters says, Jon Spoelstra knows his stuff. Pat Williams, founder of Orlando Magic says, I consider Jon the top marketer in the world. The Wall Street Journal says, Mr. Spoelstra is one of those guys who thinks 'out of the box'. In this revised edition, Jon provides a real-world game plan for increasing your top line with marketing and promotion... more...

  • Doing Qualitative Community Researchby Ernest Quimby

    Bentham Science Publishers 2012; US$ 49.00

    This text describes important considerations for conceptualizing, designing and carrying out qualitative research in community settings. The book covers various research aspects with respect to teaching, learning, practicing and assessing. Readers will gain insights into qualitative methodology as a vital stand-alone approach and find it to be an illuminating... more...

  • Open Innovationby Sven Carlsson

    Emerald Group Publishing Limited 2011; US$ 199.00

    Is there only one approach to open innovation or is there a variety of more or less open approaches to innovation? What are the options for an organization to strategically exploit Open Innovation? Is Open Innovation a widespread phenomenon or does it involve only a small number of large organizations? Does it significantly influence an organization’s... more...