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Marketing. Distribution of products

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  • Perspectives from Asiaby Jochen Wirtz

    Emerald Group Publishing Limited 2009; US$ 199.00

    Managing service businesses in many Asian countries requires working around a set of complexities less common in the developed economies of the West. Research and practice in services in Asia is at the exploratory stage. It requires new knowledge and is likely to need departures from existing tracks. This e-book seeks to highlight research and practices... more...

  • Data-Driven Marketingby Mark Jeffery

    Wiley 2010; US$ 29.95

    NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves... more...

  • The Nonprofit Marketing Guideby Kivi Leroux Miller; Katya Andresen

    Wiley 2010; US$ 39.95

    A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that... more...

  • CIM Revision Card: Strategic Marketing Decisionsby marketing Knowledge

    Taylor & Francis 2005; US$ 13.95

    Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format... more...

  • The Brand Gymby Dave Taylor; David Nichols

    Wiley 2010; US$ 45.00

    This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the highly successful original version, the book consists of a programme of 8 "workouts" that will help marketers raise their own... more...

  • Strategic Thinkingby Simon Wootton

    Kogan Page 2010; US$ 24.95

    Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership is a practical workbook which takes the reader through the logical stages in strategic planning. Supported by online material, this step-by-step guide shows readers how to formulate strategies and predict future changes. more...

  • Brand Managementby Sadhna Mallik

    Book Enclave 2009; US$ 45.00

    Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product's perceived value to the customer and thereby increase brand franchise and brand equity. Marketers see a brand as an implied promise that the level of quality people have come to expect from a brand will continue... more...

  • Consumer Behaviourby Hitesh D. Vyas

    Paradise Publishers 2009; US$ 35.00

    This book is focusing upon the issues related to the Consumer psychology. It includes theoretically backgrounds with extensive supports of literature to enumerates the 'enigmatic mind of the Indian consumers. It is an attempt to know elaborately glimpses of the consumer as buyer and as user about those things, which, we all as consumers uses regularly... more...

  • Strategy from the Outside In: Profiting from Customer Valueby George Day; Christine Moorman

    McGraw-Hill Education 2010; US$ 32.95

    Make customer value a C-Suite priority for lasting profits and growth While the Great Recession ravaged the balance sheets of long-standing leaders in their respective industries, many companies have actually gained market share, grown revenues and profits, and created more value for customers. These are not flash-in-the-pan companies?world-beaters... more...

  • Relationship Marketingby Steve Baron; Tony Conway; Gary Warnaby

    SAGE Publications 2010; US$ 45.00

    Provides not only new insights into the subject but also offers readers a highly applied framework for exploring the contribution of relationship marketing to organisational performance. more...