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Marketing. Distribution of products

Most popular at the top

  • Managing the Customer Experienceby Adrian Palmer

    Emerald Group Publishing Limited 2009; US$ 199.00

    This e-book aims to raise debate about the theory and application of customer experience within the context of direct marketing. Despite the apparent appeal of the concept, the unique nature of a customer experience, which is specific to a customer, at a specific time and location, in the context of a specific event, provides challenges for managers... more...

  • Supply Chains in Times of Crisisby R. Glenn Richey

    Emerald Group Publishing Limited 2009; US$ 199.00

    This e-book is the second of three to focus specifically on human and humanitarian issues in disaster management and crisis strategic planning issues relevant to 21st century supply chain management and business logistics. This issue presents concerns that will strike close to home with all of us who have been through or experienced a crisis situation... more...

  • Data-Driven Marketingby Mark Jeffery

    Wiley 2010; US$ 29.95

    NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves... more...

  • Marketing 3.0by Philip Kotler; Hermawan Kartajaya; Iwan Setiawan

    Wiley 2010; US$ 24.95

    Understand the next level of marketing The new model for marketing- Marketing 3.0 -treatscustomers not as mere consumers but as the complex,multi-dimensional human beings that they are. Customers, in turn,are choosing companies and products that satisfy deeper needs forparticipation, creativity, community, and idealism. In Marketing 3.0 , world-leading... more...

  • Cult of Analytics: Driving online marketing strategies using web analyticsby Steve Jackson

    Taylor and Francis 2009; US$ 49.95

    If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online search optimization, this book will provide you with the tools and insight you need to do just that. Even more, it will give you an actionable plan to transform the culture of your... more...

  • The Nonprofit Marketing Guideby Kivi Leroux Miller; Katya Andresen

    Wiley 2010; US$ 39.95

    A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that... more...

  • CIM Coursebook: The Marketing Planning Processby Ray Donnelly; Graham Harrison; Phil Megicks

    Taylor and Francis 2010; US$ 45.95

    Butterworth-Heinemann?s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make... more...

  • Build a Brand in 30 Daysby Simon Middleton

    Wiley 2010; US$ 22.00

    You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be... more...

  • CIM Revision Card: Strategic Marketing Decisionsby marketing Knowledge

    Taylor & Francis 2005; US$ 13.95

    Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format... more...

  • The Essential Persona Lifecycleby Tamara Adlin; John Pruitt

    Elsevier Science 2010; US$ 31.95

    The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical... more...