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Marketing. Distribution of products

Most popular at the top

  • Industriegütermarketingby Klaus Backhaus; Markus Voeth

    Franz Vahlen 2014; US$ 42.09

    Das Industriegütermarketing beschäftigt sich mit der Vermarktung von Produkten und Dienstleistungen an Unternehmen. Das didaktisch schlüssig aufbereitete, durchgehend zweifarbig gestaltete Werk befasst sich neben den Grundlagen insbesondere mit den Schwerpunkten: - Besonderheiten des Industriegütermarketings - Bestimmung der Wettbewerbsposition: Organisationales... more...

  • Marketingplanungby Hermann Diller; Imaan Bukhari; Jens Cornelsen; Hermann Diller; Franz-Rudolf Esch; Peter Götz; Andreas Herrmann; Günter Hettich; Kai Schober; Wilfried Tietz

    Franz Vahlen 2014; US$ 17.88

    Das Lehrbuch informiert auf verständliche Weise über die grundsätzlichen Vorgehensweisen elementarer Planungsmethoden im Marketing. Es stellt den Bezug zur Anwendung in der Praxis her und hinterfragt die Leistungspotentiale verschiedener Methoden kritisch. Die Schwerpunkte: - Planung und Marketing - Strategische Analyse - Operative Analyse - Entwicklungsprognosen... more...

  • Innovatives Dialogmarketingby Vera Hermes

    Haufe Lexware Verlag 2014; US$ 56.35

    <!-- Generated by XStandard version 2.0.1.0 on 2014-10-01T10:28:25 --><p>Lernen Sie von 25 ausgewiesenen Dialogmarketingprofis, wie Sie Mailings und Haushaltwerbung, Ihre Website, E-Mails, Apps sowie Social Media für innovative Kundendialoge nutzen können: von den unabdingbaren Erfolgsfaktoren bis zu ausgefeilten Kommunikationskonzepten.... more...

  • Personalmarketing für die Generation Internetby Martin Grothe

    Erich Schmidt Verlag 2014; US$ 42.48

    Seit Jahren drängt eine neue hochqualifizierte, aber auch sehr anspruchsvolle Mitarbeitergeneration auf den Arbeitsmarkt. Sie wird als Generation Y, Digital Natives oder schlicht Generation Internet bezeichnet. Ein zentrales Phänomen ihrer Prägungsphase ist dabei für das Personalmarketing von hoher Bedeutung: Die Nutzung des sozialen Webs, als digitale... more...

  • Corporate Marketing and Identityby John M.T. Balmer

    Emerald Group Publishing Limited 2009; US$ 199.00

    In late November 2007, the 10th Symposium of the International Corporate Identity Group (ICIG) was held at Brunel University, London with Corporate Marketing and Corporate Identity as its foci. To mark this milestone John Balmer arranged for keynote presentations to be given by long-time supporters of the ICIG: all are authorities in the corporate... more...

  • Women Who Brandby Catherine Kaputa

    Nicholas Brealey Publishing 2014; US$ 19.95

    A twenty year veteran of branding advises women how to use their gender-based advantages to succeed beyond mid-level in corporations. more...

  • Industrial Marketing Research (RLE Marketing)by Nicholas Stacey; Aubrey Wilson

    Taylor and Francis 2014; US$ 115.00

    The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing... more...

  • Marketing and Marketing Assessment (RLE Marketing)by J. L. Sewell

    Taylor and Francis 2014; US$ 100.00

    This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used. more...

  • The Rise and Fall of Mass Marketing (RLE Marketing)by Richard S. Tedlow; Geoffrey G. Jones

    Taylor and Francis 2014; US$ 115.00

    This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international... more...

  • Marketing in Perspective (RLE Marketing)by Simon Majaro

    Taylor and Francis 2014; US$ 115.00

    This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients ? productivity, integration... more...