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Marketing. Distribution of products

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  • The Retargeting Playbookby Adam Berke; Gregory Fulton; Lauren Vaccarello

    Wiley 2014; US$ 30.00

    How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and... more...

  • Search Engine Advertisingby Kevin Lee; Catherine Seda

    Pearson Education 2009; US$ 27.99

    ?A remarkable book that eases you into the important world of search engine advertising. Read it before your competitors do!? ?Danny Sullivan, Editor SearchEngineWatch.com Nothing delivers high-quality traffic like the search engines, but if you?re not showing up prominently in the results for your desired keywords, that means your competition is.... more...

  • How To Increase Your Website Trafficby Khoa Bui

    Entrepreneur Press 2011; US$ 19.95

    THE SECRETS CONTAINED IN THIS BOOK HAVE LITERALLY MADE ME THOUSANDS OF DOLLARS ONLINE AND I HOPE IT CAN DO THE SAME FOR YOU TOO! THIS BOOK WILL HELP YOU? Climb higher in the Search Engines Attract More Website Visitors by 500% Massively Increase Your Sales Expose Yourself to Greater Opportunities Online Overtake Competitor Websites Make More Money... more...

  • The Quick-and-Easy Web Siteby Paula Peters

    F+W Media 2008; US$ 14.95

    Forget the complicated instructions and baffling techspeak found in other guides, The Quick-and-Easy Web Site gives you straightforward instruction on how to build a Web page that really delivers. It's simple. It's fast. And it's certain to take your small business to the next level. Written for the small-business owner on the go, this book gets... more...

  • Advancing Branding Researchby Neven Duic; Natasa Markovska; Diana-Mihaela Pociovalisteanu; Walter Filho

    Emerald Group Publishing Limited 2014; US$ 199.00

    The papers in this ebook provide cutting-edge empirical studies in the domain of qualitative market research, applied to branding research. One aspect of the potential richness of qualitative research is the diversity of approaches to it. These articles present four diverse ways to conduct qualitative research in branding. The different research methodologies... more...

  • Handbuch Außendienstby Christine Behle; Renate Hofe

    Franz Vahlen 2014; US$ 86.31

    <strong>Vorteile</strong> - Effizientes Gebietsmanagement - Verkaufspsychologie, Gesprächsführung, Präsentationen, Preisverhandlung - Erfolgreiche Neukundengewinnung und dauerhafte Kundenbindung <strong>Zum Werk</strong> Basiswissen für erfolgreiche Verkäufer Berufseinsteiger und Verkaufsprofis finden im Handbuch Außendienst... more...

  • Corporate Marketing and Identityby John M.T. Balmer

    Emerald Group Publishing Limited 2009; US$ 199.00

    In late November 2007, the 10th Symposium of the International Corporate Identity Group (ICIG) was held at Brunel University, London with Corporate Marketing and Corporate Identity as its foci. To mark this milestone John Balmer arranged for keynote presentations to be given by long-time supporters of the ICIG: all are authorities in the corporate... more...

  • The Co-Creation Paradigmby Venkat Ramaswamy; Kerimcan Ozcan

    Stanford University Press 2014; US$ 35.00

    A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders?from customers and... more...

  • A Practical Guide to Data Mining for Business and Industryby Andrea Ahlemeyer-Stubbe; Shirley Coleman

    Wiley 2014; US$ 82.50

    Data mining is well on its way to becoming a recognized discipline in the overlapping areas of IT, statistics, machine learning, and AI. Practical Data Mining for Business presents a user-friendly approach to data mining methods, covering the typical uses to which it is applied. The methodology is complemented by case studies to create a versatile... more...

  • Reales Marketingby Marc Rutschmann; Christian Belz

    Schäffer-Poeschel Verlag für Wirtschaft Steuern Recht GmbH 2014; US$ 45.98

    Wie tickt der Kunde? Welche Schritte unternimmt er, bis er seine Waren zur Kasse bringt? Wie läuft der Kaufprozess tatsächlich ab? Um Marketinginstrumente wirksam einzusetzen, braucht es Antworten auf diese Fragen. ?Reales Marketing? nimmt das Kaufverhalten von Kunden unter die Lupe. Es hilft, Muster in einem Kaufprozess zu erkennen und das Marketing... more...