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Marketing. Distribution of products

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  • The Gamification Toolkitby Kevin Werbach; Dan Hunter

    Wharton Digital Press 2015; US$ 4.99

    Take your gamification efforts to the next level When The Economist covered Kevin Werbach and Dan Hunter?s new book For the Win in 2012, they referred to gamification as a “management craze.? Since then, gamification has proved to be much more than a fleeting fad: it is a global movement. For the Win has been published globally in English,... more...

  • The Pricing Journeyby Stephan Liozu

    Stanford University Press 2015; US$ 45.00

    Innovations in pricing can be transformative, but to reach their potential companies must devote equal attention to technical and organizational capabilities. Most firms, however, only pay attention to the technical dimensions of pricing, which severely limits the success of their initiatives. To remedy this, The Pricing Journey provides an integrated... more...

  • Customer-Centric Marketingby Aldo Cundari

    Wiley 2015; US$ 25.00

    The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing the rise of empowered and demanding customers and outlines... more...

  • Rethinking Prestige Brandingby Wolfgang Schaefer; JP Kuehlwein

    Kogan Page 2015; US$ 39.95

    Rethinking Prestige Branding examines the successful development and promotion of prestige brands, explaining not just how they're sold but how consumers respond to them. more...

  • Brand Meaning Managementby Deborah J. MacInnis; C. Whan Park

    Emerald Group Publishing Limited 2015; US$ 134.95

    Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create. more...

  • Social Media Marketing All-in-One For Dummiesby Jan Zimmerman; Deborah Ng

    Wiley 2015; US$ 23.99

    A new edition of the bestselling social media marketing book Updated to include the latest information on engaging with your community, measuring your efforts, blending your social media with other online and offline marketing efforts, and leveraging data you collect into learning more about your community, this new edition of Social Media Marketing... more...

  • Brand New Justiceby Simon Anholt

    Taylor and Francis 2006; US$ 41.95

    Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice , now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their... more...

  • Brand Managementby Tilde Heding; Charlotte F. Knudtzen; Mogens Bjerre

    Taylor and Francis 2008; US$ 58.95

    For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority. However, the definition of what a brand is remains elusive.   This comprehensive textbook presents the reader with an exhaustive analysis of the scientific and paradigmatic approaches to the nature of brand... more...

  • 9 Brand Shaastrasby Jagdeep Kapoor

    SAGE India 2009; US$ 25.95

    Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Markets don’t decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way, through recent and relevant examples, mapping... more...

  • Trump University Marketing 101by Don Sexton

    Wiley 2010; US$ 24.95

    Trump University books are practical, straightforward primers onthe basics of doing business the Trump way—successfully.Written by leading experts and including an inspiring Foreword byTrump himself, these books present smart business wisdomillustrated by real-life examples from Trump and otherworld-renowned experts. Perfect for anyone who wants... more...