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- Wiley 2011; US$ 105.00
The practical guide to using pricing and profitability management to build a better business A comprehensive reference for any business professional looking to understand the capabilities and competencies required for effectively managing pricing and profitability, Pricing and Profitability Management explains how to determine the right approach,... more...
- Wiley 2012; US$ 29.99
Updated with 100 pages of new content, this edition is better than ever In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming topic, he demystifies the jargon,... more...
- Wiley 2010; US$ 27.95
How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before... more...
- Skyhorse Publishing 2014; US$ 16.95
Does your love life need a makeover? At last, a dating rulebook for fashion lovers! All?s Fair in Love and Wardrobe puts a uniquely glamorous spin on shopping for love, offering pearls of wisdom from a venerable fashion editor. Who better to help you resist wayward temptation and avoid potentially expensive mistakes? With stiletto-sharp wit,... more...
- Emerald Group Publishing Limited 2009; US$ 199.00
In late November 2007, the 10th Symposium of the International Corporate Identity Group (ICIG) was held at Brunel University, London with Corporate Marketing and Corporate Identity as its foci. To mark this milestone John Balmer arranged for keynote presentations to be given by long-time supporters of the ICIG: all are authorities in the corporate... more...
- AMACOM 2014; US$ 4.95
The success or failure of your business depends on the success or failure of your marketing efforts. If you can identify what your customers want, need, and can afford--and then give it to them--you will achieve outstanding results. Filled with Brian Tracy's trademark wisdom, this indispensable guide shows you how to build your customer base; set yourself... more...
- Entrepreneur Press 2014; US$ 21.95
Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today?s aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager... more...
- Taylor and Francis 2014; US$ 63.95
One of the most important new concepts in marketing is customer equity—here?s the essential information you need to create and manage it! This book presents thought-provoking, cutting-edge writing on customer equity management. The editors and contributing authors are top international marketing researchers who share their expertise in this new area... more...
- Taylor and Francis 2014; US$ 53.95
An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies This new edition is still the only textbook on the market to deal with all aspects of IMC from a strategic perspective Corporate image, identity and reputation have never been... more...
- Entrepreneur Press 2014; US$ 19.95
Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others. Successful marketer Al Lautenslager presents... more...