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Marketing. Distribution of products

Most popular at the top

  • Value Proposition Designby Alexander Osterwalder; Yves Pigneur; Gregory Bernarda; Alan Smith; Trish Papadakos

    Wiley 2015; US$ 35.00

    The authors of the international bestseller Business ModelGeneration explain how to create value propositions customerscan’t resist Value Proposition Design helps you tackle a corechallenge of every business — creating compelling productsand services customers want to buy. This practical book, pairedwith its online companion, will... more...

  • Social Marketing and Behaviour Changeby L. Brennan; W. Binney; L. Parker; T. Aleti; D. Nguyen

    Edward Elgar Publishing 2015; US$ 40.00

    This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most validated models of behaviour change, together with a number of case studies from international researchers... more...

  • Strategic Managementby Cornelius A. de Kluyver; John A. Pearce

    Business Expert Press 2015; US$ 19.95

    Organizational success crucially depends on having a superior strategy and effectively implementing it. Companies that outperform their rivals typically have a better grasp of what customers value, who their competitors are, and how they can create an enduring competitive advantage. Successful strategies re ect a solid grasp of relevant forces in... more...

  • Digital Marketing Managementby Debra Zahay

    Business Expert Press 2015; US$ 19.95

    This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of rm strategy selection. The rst step in digital marketing is to understand your company and your brand. The second step is to put content and keywords... more...

  • Marketing Your Valueby Michael Edmondson

    Business Expert Press 2015; US$ 19.95

    ?This book is an excellent read for college students, recent graduates and mid-career professionals as they navigate their careers and prepare for the next step towards their professional goals.? Pareena Lawrence, PhD, Provost and Dean of the College, Professor of Economics, Augustana College, Rock Island, Illinois ?In the tradition of ?What Color... more...

  • Die 7 Wege zu effektivem Network-Marketingby Stephen R. Covey; Nikolas Bertheau

    Gabal Verlag 2015; US$ 5.32

    In seinem Weltbestseller Die 7 Wege zur Effektivität vermittelt uns Stephen R. Covey seine zentrale Botschaft: Nicht angelernte Erfolgstechniken, sondern Charakter, Kompetenz und Vertrauen führen zu einem erfüllten und erfolgreichen Leben. Privat und im Business. In dieser zweisprachigen Hörbuchausgabe (Deutsch/Englisch) erläutert Stephen R. Covey,... more...

  • The Wallet Allocation Ruleby Timothy L. Keiningham; Lerzan Aksoy; Luke Williams; Alexander J. Buoye

    Wiley 2015; US$ 19.95

    Customer Loyalty Isn't Enough?Grow Your Share ofWallet The Wallet Allocation Rule is a revolutionary, definitiveguide for winning the battle for share of customers' hearts, minds,and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan ManagementReview , this landmark book introduces a new and rigorouslytested... more...

  • Conscious Marketingby Carolyn Tate

    Wiley 2015; US$ 32.95

    In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation of marketing and advertising generally. They want to deal with honest, ethical companies that have heart and purpose and that care about serving all their stakeholders instead of their pockets.... more...

  • Twitter Power 3.0by Joel Comm; Dave Taylor; Guy Kawasaki

    Wiley 2015; US$ 20.00

    Tweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up to date information on trends in social media, branding, and... more...

  • Handbook of Research on Customer Equity in Marketingby V. Kumar; D. Shah

    Edward Elgar Publishing 2015; US$ 60.00

    Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric for maximizing firm performance. Drawing upon the wisdom of a global pool of leading scholars, the book serves... more...