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Marketing. Distribution of products

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  • Professional Services Marketing Wisdomby Ric Willmot

    Wiley 2014; US$ 45.00

    Effective marketing tactics and strategies for professional service providers If you own and operate your own professional services firm—in accounting, finance, law, or another field—you know just how important marketing is to the success of your business. If you can't get your name out there, you won't have any customers to call your... more...

  • The Co-Creation Paradigmby Venkat Ramaswamy; Kerimcan Ozcan

    Stanford University Press 2014; US$ 35.00

    A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders?from customers and... more...

  • The UX Five-Second Rulesby Paul Doncaster

    Elsevier Science 2014; US$ 24.95

    The five-second test is one of the most convenient rapid UX testing methods available, although its value can be compromised by ignoring the restrictions of the method. The Five-Second Rules uses detailed examples from a collection of more than 300 tests to describe the strengths and weaknesses of this rapid testing method. Readers will learn about... more...

  • Gear Upby Lena Ramfelt; Jonas Kjellberg; Tom Kosnik

    Wiley 2014; US$ 40.00

    Transform your business idea into high potential ventures Big, bright and brilliant, Gear Up is an engaging and practical workbook for anyone looking to pursue a fresh business opportunity or grow an existing one. It’s a bootcamp, with clear, easy-to-follow steps to test your business idea, assess its potential and make it work! Based on... more...

  • Decoding the New Consumer Mindby Kit Yarrow

    Wiley 2014; US$ 27.00

    A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind , award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological... more...

  • A Practical Guide to Data Mining for Business and Industryby Andrea Ahlemeyer-Stubbe; Shirley Coleman

    Wiley 2014; US$ 82.50

    Data mining is well on its way to becoming a recognized discipline in the overlapping areas of IT, statistics, machine learning, and AI. Practical Data Mining for Business presents a user-friendly approach to data mining methods, covering the typical uses to which it is applied. The methodology is complemented by case studies to create a versatile... more...

  • Marketing Automation For Dummiesby Mathew Sweezey

    Wiley 2014; US$ 26.99

    Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This... more...

  • Digital Brandingby Daniel Rowles

    Kogan Page 2014; US$ 29.95

    Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. Digital Branding contains... more...

  • Salesforce.com For Dummiesby Tom Wong; Liz Kao; Matt Kaufman

    Wiley 2014; US$ 26.99

    Your fun and easy introduction to Salesforce.com and its latest tools The frontrunner in the customer relationship management (CRM) market, Salesforce.com has a rapidly expanding influence over the way companies across the globe interact with their clientele. Salesforce.com For Dummies lends you an edge in building those relationships and managing... more...

  • Marketing For Dummiesby Alexander Hiam

    Wiley 2014; US$ 24.99

    Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively... more...