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Marketing. Distribution of products

Most popular at the top

  • Trump University Marketing 101by Don Sexton

    Wiley 2010; US$ 24.95

    Trump University books are practical, straightforward primers onthe basics of doing business the Trump way—successfully.Written by leading experts and including an inspiring Foreword byTrump himself, these books present smart business wisdomillustrated by real-life examples from Trump and otherworld-renowned experts. Perfect for anyone who wants... more...

  • 9 Brand Shaastrasby Jagdeep Kapoor

    SAGE India 2009; US$ 25.95

    Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Markets don’t decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way, through recent and relevant examples, mapping... more...

  • CIM Coursebook: Delivering Customer Value through Marketingby Ray Donnelly; Colin Linton

    Taylor and Francis 2010; US$ 45.95

    Butterworth-Heinemann?s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make... more...

  • Brand Relevanceby David A. Aaker

    Wiley 2010; US$ 32.95

    Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats... more...

  • Darwin's Brandsby Anand Halve

    SAGE India 2011; US$ 32.95

    Darwin’s Brands traces the evolution of some of the most notable brands in the Indian marketplace by looking at the interplay of forces that created the environment in which they operated and the strategies they adopted. In a vibrant economy like India—where competition from novel and captivating launches is relentless; where customers’... more...

  • Ultimate Book of Business Brandsby Stuart Crainer; Des Dearlove

    John Wiley & Sons, Ltd. 2003; US$ 29.95

    The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people throughout the world. The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends. Brands have become one of the most powerful competitive... more...

  • Welcome to the Creative Ageby Mark Earls

    Wiley 2003; US$ 65.00

    This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and... more...

  • Customer Share Marketingby Tom Osenton

    Pearson Education 2002; US$ 29.00

    Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty teaches customer share marketing, which leverages customer loyalty through direct marketing and advanced, Internet-driven sales techniques. Author Tom Osenton demonstrates how leading companies apply customer share marketing to increase sales and profits,... more...

  • The Value Chain and Marketingby Dennis A. Pita; Michael V. Laric; David Walters; Mark Rainbird

    Emerald Group Publishing Limited 2004; US$ 199.00

    In his 1985 book Competitive Advantage, Michael Porter described the value chain as those activities that an organization engages in as it concerns the production, marketing, delivering, and support of its products and/or services. What is important to remember is that each component of a company?s value chain is not mutually exclusive.Previously published... more...

  • Let Them Eat Cakeby Pamela Danziger

    Dearborn Trade Publishing 2004; US$ 27.00

    In Let Them Eat Cake: Marketing Luxury to the Masses As Well as the Classes, readers will get the first research-based study of the 15 million truly affluent households that make up the leading edge of the new luxury market. Pamela Danziger notes that the luxury market is changing radically from the conspicuous-consumption consumers of the 1990s. more...