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Most popular at the top
- Emerald Group Publishing Limited 2004; US$ 199.00
In his 1985 book Competitive Advantage, Michael Porter described the value chain as those activities that an organization engages in as it concerns the production, marketing, delivering, and support of its products and/or services. What is important to remember is that each component of a company?s value chain is not mutually exclusive.Previously published... more...
- Emerald Group Publishing Limited 2002; US$ 199.00
About the Guest Editor After completing 27 years of steady advancement in industrial sales and marketing positions with such firms as Kennecott Copper, Eastman Kodak, Nordson, and Automated Packaging, Michael K. Rich left his position as vice-president and general manager of North-West Telecommunications to initiate a career in academe. more...
- Wiley 2011; US$ 24.00 US$ 14.40
Successful network marketing entrepreneurs share their secrets In The Ultimate Guide to Network Marketing , network marketing guru Dr. Joe Rubino offers readers a wide variety of proven business-building techniques taken from many of the most successful network marketing leaders in the industry. Presenting a wide range of different perspectives... more...
- Kogan Page 2004; US$ 32.50
Callingham (visiting professor, Birkbeck College, U. of London, UK) addresses the concerns that client organizations should address in commissioning and utilizing market research. In 11 chapters, he looks at such topics as the impact of market research on decision-making, the organization of the ma more...
- Wiley 2012; US$ 80.00 US$ 69.33
"Kirk Zylstra's focus on the customer is a fresh approach to lean. Companies that can bear the burden of variability will develop a strategic advantage in today's volatile market." —Travis Jarrell Institute of Industrial Engineers Program Committee Chair " Lean Distribution is a comprehensive yet concise work with clear leanings. Kirk's experience... more...
- Taylor and Francis 2012; US$ 49.95
This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions... more...
- Wiley 2006; US$ 27.95 US$ 16.77
Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputation and actually sustain long-term profitability and growth. This leaves companies vulnerable to dangerous backlash between corporate values, and those of... more...
- Palgrave Macmillan 2005; US$ 160.00
Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Rather than perpetuating the belief in the value of traditional marketing... more...
- Taylor and Francis 2006; US$ 46.95
In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities. Mobile... more...
- Wiley 2006; US$ 29.95 US$ 20.96
Praise for Marketing Champions "Much has been written about the importance of using marketing principles and tools effectively. But we've paid far less attention to how marketing works within an organization--and how marketers can better interact with other prime movers in their companies. This book really delivers on this much-neglected subject--sounding... more...