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Marketing. Distribution of products

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  • Milennials with Kidsby Jeff Fromm; Marissa Vidler

    AMACOM 2015; US$ 24.95

    While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids... more...

  • Predictive Marketingby Omer Artun; Dominique Levin

    Wiley 2015; US$ 29.00

    Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a... more...

  • Behavioral Marketingby Dave Walters; Bill Nussey

    Wiley 2015; US$ 25.00

    Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, this book defines the key principles of behavioral marketing?including customer journey mapping, channel-level planning,... more...

  • Marketing and Innovation in Businessby Michael Christofi; Demetris Vrontis

    Emerald Group Publishing Limited 2015; US$ 199.00

    Our call for papers attracted several submissions of papers presented at the 6th Annual EuroMed Academy of Business Conference. The objective of this ebook was to extend the research on consumer behavior within the fields of marketing and entrepreneurship in a varied set of contexts. The topics investigated range from psychological investigations of... more...

  • The Dark Side of CRMby Bang Nguyen; Lyndon Simkin; Ana Isabel Canhoto

    Taylor and Francis 2015; US$ 59.95

    Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers endure the consequences. Such bad behaviours, by firms and customers, have consequences for perceptions of trust and fairness, for endorsements and referrals, for repeat purchasing... more...

  • Happy Salesby Sandra Schubert

    Wiley 2015; US$ 17.50

    In ihrem Buch verbindet die erfolgreiche Verkaufsexpertin Sandra Schubert die relevanten Erkenntnisse der Positiven Psychologie und des modernen Selbst- und Zeitmanagements miteinander und wendet sie auf die Herausforderungen im Verkauf, im Vertrieb und in der Selbständigkeit an. Dabei schöpft sie aus ihren über 25-jährigen Erfahrungen,... more...

  • Marketing für Dummiesby Alexander Hiam; Annelies Rokitte

    Wiley 2015; US$ 17.50

    Egal ob Sie sich mit einem kleinen Unternehmen selbstständig machen wollen oder in einer großen Firma arbeiten, gutes und ideenreiches Marketing ist das A und O für den Erfolg jedes Unternehmens! Der Marketing-Experte Alexander Hiam vermittelt Ihnen in dieser Neuauflage seines Bestsellers alle Grundlagen, Trends und Strategien für... more...

  • Win the Customerby Flavio Martins

    AMACOM 2015; US$ 17.95

    Great companies distinguish themselves from the competition by providing their customers with something truly special, something beyond price point that can?t be duplicated: unique, outstanding customer service experiences. Win the Customer cuts right to the chase, giving readers practical, powerful techniques for energizing the way they interact with... more...

  • The Future of Almost Everythingby Patrick Dixon

    Profile Books 2015; US$ 9.31

    From the man the Wall Street Journal describes as a 'global change guru', more than one hundred of the trends that touch every aspect of our lives. Patrick Dixon looks at how the future will be Fast, Urban, Tribal, Universal, Radical and Ethical - a future of boom and bust and great economic change as the emerging markets grow up; a future of... more...

  • Inbound Marketing For Dummiesby Consumer Dummies

    Wiley 2015; US$ 26.99 US$ 21.59

    Don't chase business—bring new customers to you! Outdated sales tactics have you chasing leads and fishing for new business. In today's competitive world, nobody has time for that! Inbound Marketing For Dummies is a one-stop-shop for everything you need to know about inbound marketing techniques that attract the attention of your target... more...