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- Wiley 2011; US$ 22.36
When they first told you that forecasting sales would be part of your job, did you feel just the tiniest bit of panic? Did you momentarily consider consulting the Yellow Pages for listings of “Psychics” or “Tea Leaf Readers”? Well, fear not. Excel Sales Forecasting For Dummies can help you predict the future without incense... more...
- Wiley 2013; US$ 19.99
Put "engage" front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart... more...
- Wiley 2014; US$ 19.99
Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively... more...
- Wiley 2013; US$ 24.00
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers... more...
- Taylor and Francis 2014; US$ 57.95
How do you sell a totally new kind of product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that has the power to change the marketplace. This means that existing market research will have produced data about market categories and structures that are largely irrelevant... more...
- Entrepreneur Press 2010; US$ 21.95
Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks. Discarding overwhelming statistics,... more...
- Skyhorse Publishing 2014; US$ 16.95
Does your love life need a makeover? At last, a dating rulebook for fashion lovers! All?s Fair in Love and Wardrobe puts a uniquely glamorous spin on shopping for love, offering pearls of wisdom from a venerable fashion editor. Who better to help you resist wayward temptation and avoid potentially expensive mistakes? With stiletto-sharp wit,... more...
- Wiley 2014; US$ 140.00
As demand for data increases, Smart Data Pricing fills a market void in information on telecommunication economics. The book carefully addresses technical issues and workplace policies, system development and integration, research proposals, and business assessments. With both academic and industrial expertise from a variety of fields, Pricing is... more...
- Emerald Group Publishing Limited 2009; US$ 199.00
In late November 2007, the 10th Symposium of the International Corporate Identity Group (ICIG) was held at Brunel University, London with Corporate Marketing and Corporate Identity as its foci. To mark this milestone John Balmer arranged for keynote presentations to be given by long-time supporters of the ICIG: all are authorities in the corporate... more...
- Entrepreneur Press 2014; US$ 21.95
Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today?s aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager... more...