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Marketing. Distribution of products

Most popular at the top

  • Corporate Marketing and Identityby John M.T. Balmer

    Emerald Group Publishing Limited 2009; US$ 199.00

    In late November 2007, the 10th Symposium of the International Corporate Identity Group (ICIG) was held at Brunel University, London with Corporate Marketing and Corporate Identity as its foci. To mark this milestone John Balmer arranged for keynote presentations to be given by long-time supporters of the ICIG: all are authorities in the corporate... more...

  • Be Your Customer's Heroby Adam Toporek

    AMACOM 2015; US$ 14.95

    On the front lines of customer service, every day presents new and unexpected challenges?and even the most dedicated employees can be caught unprepared. They need confidence. They need training. They need help. Be Your Customer's Hero answers the call. The book provides customer-facing professionals with short, simple, actionable advice designed to... more...

  • Brave PAsby Angela Garry

    Crown House Publishing 2015; US$ 18.94

    The common image of the secretary or personal assistant is that of a quiet “Miss Jones? type – not usually expected to have the courage (or the right) to speak out on something they are passionate about. However, PAs have a vital role to play in an education environment – a role that requires real bravery. Written by the former PA to the principal... more...

  • Askby Ryan Levesque

    Dunham Books 2015; US$ 7.99

    <p>When it comes to the way business is carried out online, the earth beneath our feet is shifting right now—and shifting quickly. The one-size-fits-all approach is fast becoming obsolete. More and more businesses are learning that the more they tailor-make the messages they put on their sites, as well as how they interact with every single... more...

  • Brand New Justiceby Simon Anholt

    Taylor and Francis 2006; US$ 41.95

    Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice , now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their... more...

  • A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketingby Jim Blythe

    SAGE Publications 2006; US$ 36.00

    This is the book marketing students have been waiting for. Packed full of lively debate and funny anecdotes, this book covers topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject,... more...

  • Brand Managementby Tilde Heding; Charlotte F. Knudtzen; Mogens Bjerre

    Taylor and Francis 2008; US$ 58.95

    For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority. However, the definition of what a brand is remains elusive.   This comprehensive textbook presents the reader with an exhaustive analysis of the scientific and paradigmatic approaches to the nature of brand... more...

  • 9 Brand Shaastrasby Jagdeep Kapoor

    SAGE India 2009; US$ 25.95

    Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Markets don’t decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way, through recent and relevant examples, mapping... more...