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Marketing. Distribution of products

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  • Die Dynamische Methodeby George Salden

    Haufe Lexware Verlag 2014; US$ 46.70

    Wer Fehlinvestitionen bei Wohnimmobilien reduzieren will, muss sich von den marktüblichen Wertermittlungsverfahren verabschieden. Denn sie haben die Schwäche, den Wert von Immobilien nur punktuell und nicht über den gesamten Investitionszyklus hinweg zu betrachten. Das führt oft zu falschen Prognosen.Mit der Dynamischen Methode stellt George Salden... more...

  • The Brand Challengeby Kartikeya Kompella

    Kogan Page 2014; US$ 55.00

    The Brand Challenge provides a comprehensive and topical examination of the application of branding across a variety of sectors including luxury goods, finance and not-for-profit; it proves essential reading for anyone involved in branding decisions or wanting to know more about the branding process. Edited by leading brand analyst Kartikeya Kompella,... more...

  • One-Star Reviewsby C. Coville

    F+W Media 2014; US$ 13.99

    The Internet's most ridiculous product reviews! A hotel guest whose toilet wasn't securely fastened to the bathroom floor. A father livid that Toys'R'Us sent him a "make believe" dragon. An Alan Rickman fan who loathes a bookmark for casting Snape as a villain. Inspired by consumers who demand quality from a 39-cent product, One-Star Reviews... more...

  • Morality and the Market (Routledge Revivals)by N. Craig Smith

    Taylor and Francis 2014; US$ 44.95

    Can businesses abandon the axiom that the customer is always right when consumers start questioning the ethics of business practices? Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explains how and why consumers have used their purchasing... more...

  • Marketing Excellence 3by Hugh Burkitt

    Kogan Page 2014; US$ 44.95

    Marketing Excellence 3 showcases the strongest case studies - all winners - from The Marketing Society's Marketing Excellence Awards to celebrate and promote the contribution that great marketing makes to the commercial success of a business. The compilation includes a selection of 30 award winners from 2011 to 2014 who have employed different strategies,... more...

  • Evergreenby Noah Fleming; Alan Weiss

    AMACOM 2015; US$ 19.95

    All businesses love to attract a new audience for their products and services. But peer beneath the surface, and the picture is far less rosy: most new customers fail to return, and chasing after them becomes a significant revenue drain. Evergreen argues the need to cultivate deeper and more profitable relationships with loyal customers. These are... more...

  • Ethnic Marketingby Guilherme Pires; John Stanton

    Taylor and Francis 2014; US$ 160.00

    A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has resulted in the growth of ethnic diversity across newly industrialised economies. Instead of adapting to a dominant, host country culture, many ethnic minorities seek to preserve their identities,... more...

  • Predictive Analytics and Data Miningby Vijay Kotu; Bala Deshpande

    Elsevier Science 2014; US$ 59.95

    Put Predictive Analytics into Action Learn the basics of Predictive Analysis and Data Mining through an easy to understand conceptual framework and immediately practice the concepts learned using the open source RapidMiner tool. Whether you are brand new to Data Mining or working on your tenth project, this book will show you how to analyze data,... more...

  • Social Media Marketing For Dummiesby Shiv Singh; Stephanie Diamond

    Wiley 2014; US$ 21.59

    The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read... more...

  • Facebook Marketing For Dummiesby John Haydon

    Wiley 2014; US$ 19.99

    Practical Facebook marketing strategies, tactics, and techniques This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, and maintain a successful Facebook marketing campaign. Fully updated to cover the latest tools and techniques of Facebook marketing, you'll find hands-on... more...