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Marketing. Distribution of products

Most popular at the top

  • Buyer Personasby Adele Revella

    Wiley 2015; US$ 25.00

    See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical... more...

  • Marketing jenseits vom Mittelmaßby Jeannine Halene; Hermann Scherer

    Gabal Verlag 2015; US$ 39.09

    Es gibt Werbestrategien jenseits des Einheitsbreis. Dieses Buch blättert erfolgreiche Werbecoups großer und kleiner Unternehmen auf. Ihnen ist gemein, dass sie Marketing-Aktionen, Werbespots oder Kampagnen initiierten, die weit u¨ber das Mittelmaß hinausgehen. Auf jeder Seite des Buches spürt man, dass die Autoren nach dem Besonderen, dem Frischen... more...

  • Humanizing Big Databy Colin Strong

    Kogan Page 2015; US$ 39.95

    Big data raises more questions than it answers, particularly for those organizations struggling to deal with what has become an overwhelming deluge of data. It can offer marketers more than simple tactical predictive analytics, but organizations need a bigger picture, one that generates some real insight into human behaviour, to drive consumer strategy... more...

  • Brand Psychologyby Jonathan Gabay

    Kogan Page 2015; US$ 39.95

    Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and... more...

  • Customer Relationship Managementby Francis Buttle; Stan Maklan

    Taylor and Francis 2015; US$ 67.95

    Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used, the technologies that are deployed, and how to implement... more...

  • Success Secrets of the Online Marketing Superstarsby Mitch Meyerson

    Entrepreneur Press 2015; US$ 21.95

    Eager business owners gain access to the playbooks of 23 of today?s most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and... more...

  • Twitter Power 3.0by Joel Comm; Dave Taylor; Guy Kawasaki

    Wiley 2015; US$ 20.00

    Tweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up to date information on trends in social media, branding, and... more...

  • Be Your Customer?s Heroby Adam Toporek

    AMACOM 2015; US$ 14.95

    On the front lines of customer service, every day presents new and unexpected challenges?and even the most dedicated employees can be caught unprepared. They need confidence. They need training. They need help. Be Your Customer's Hero answers the call. The book provides customer-facing professionals with short, simple, actionable advice designed to... more...

  • Geprüfte Schutz- und Sicherheitskraftby Josef Fritsch; Bartholomäus Sailer; Hans Peter Schmalzl

    Richard Boorberg Verlag 2015; US$ 21.81

    Für die Aus- und Weiterbildung Angehenden und ausgebildeten Sicherheitskräften des gewerblichen Sicherheitsgewerbes hilft dieses Buch bei der Aus- oder Weiterbildung, im Rahmen der Gefahrenabwehr für Personen und Sachen sowie der Aufrechterhaltung der betrieblichen Sicherheit und Ordnung typische Rechtsverstöße und Gefährdungssituationen in Bezug... more...

  • Oversubscribedby Daniel Priestley

    Wiley 2015; US$ 22.50

    Don't fight for customers, let them fight over you! Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients, clients chase them. In a world of endless choices, why does this happen? Why do... more...