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Marketing. Distribution of products

Most popular at the top

  • Capturing Customer Equityby David Bejou; R. Gopalkrishnan

    Taylor and Francis 2014; US$ 63.95

    One of the most important new concepts in marketing is customer equity—here?s the essential information you need to create and manage it! This book presents thought-provoking, cutting-edge writing on customer equity management. The editors and contributing authors are top international marketing researchers who share their expertise in this new area... more...

  • Strategic Integrated Marketing Communicationsby Larry Percy

    Taylor and Francis 2014; US$ 53.95

    An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies This new edition is still the only textbook on the market to deal with all aspects of IMC from a strategic perspective Corporate image, identity and reputation have never been... more...

  • Market Like You Mean Itby Al Lautenslager

    Entrepreneur Press 2014; US$ 19.95

    Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others. Successful marketer Al Lautenslager presents... more...

  • Social Businessby Annabelle Atchison; Thomas Mickeleit; Carsten Rossi

    FAZ Institut 2014; US$ 21.40

    Vom Liken, Posten und Tweeten: Social Media auf dem Weg ins Unternehmen.Facebook, Twitter, YouTube und Co. - Social Media hat unsere Art zu kommunizieren revolutioniert. Immer mehr finden die Grundprinzipien von Social Media nun aber auch ihren Weg in Unternehmen. So werden die neuen Plattformen etwa für die Stakeholderkommunikation, zum Kundensupport... more...

  • Commercial Distribution in Europe (Routledge Revivals)by John Dawson

    Taylor and Francis 2014; US$ 44.95

    The physical distribution of products is an important element in the marketing operations of all productive enterprises, and in many cases efficient distribution is the most important single factor leading to success. With the emergence of post-industrial society the role of distribution has come to increasingly be viewed as a generator of wealth... more...

  • Return on Engagementby Tim Frick; Kate Eyler-Werve

    Taylor and Francis 2014; US$ 32.95

    In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a... more...

  • Marketing Planning Guide, Third Editionby Bruce Wrenn; Phylis M Mansfield

    Taylor and Francis 2014; US$ 62.95

    THE CLASSIC guide to develop a marketing plan—completely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge... more...

  • Structuring the digital domainby Michael Seadle; Elke Greifender

    Emerald Group Publishing Limited 2014; US$ 199.00

    The first four papers in this ebook focus on the area of structuring the digital domain, with authors from Algeria, USA, China, and Spain. more...

  • Digital Marketingby Alan Charlesworth

    Taylor and Francis 2014; US$ 55.95

    Digital Marketing: A Practical Approach 2 nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip... more...

  • The Marketing Performance Blueprintby Paul Roetzer

    Wiley 2014; US$ 28.00

    Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and... more...