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Marketing. Distribution of products

Most popular at the top

  • Marketing in Perspective (RLE Marketing)by Simon Majaro

    Taylor and Francis 2014; US$ 115.00

    This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients ? productivity, integration... more...

  • Competitive Marketing (RLE Marketing)by John O'Shaughnessy

    Taylor and Francis 2014; US$ 200.00

    This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used. more...

  • Marketing in Developing Countries (RLE Marketing)by G. S. Kindra

    Taylor and Francis 2014; US$ 115.00

    The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models. more...

  • Organization and Marketing (RLE Marketing)by Peter Spillard

    Taylor and Francis 2014; US$ 115.00

    Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be achieved. The book surveys developments in the study of organizations, and considers how organizations... more...

  • Marketing (RLE Marketing)by Arnold K. Weinstein

    Taylor and Francis 2014; US$ 115.00

    Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival. more...

  • Open Innovationby Abbie Griffin; Charles Noble; Serdar Durmusoglu

    Wiley 2014; US$ 55.00

    A clear, practical guide to implementing Open Innovation for new product development Open Innovation: New Product Development Essentials from the PDMA is a comprehensive guide to the theory and practice of the Open Innovation method. Written by experts from the Product Development and Management Association, the book packages a collection of Open... more...

  • Marketing Value Metricsby Malcolm McDonald; Peter Mouncey; Stan Maklan

    Kogan Page 2014; US$ 39.95

    The second edition of Marketing Accountability now called Marketing Value Metrics introduces and guides readers through a metrics model that shows not only how marketing systematically contributes to shareholder value but also provides a metrics-based framework for developing and implementing marketing strategies that are measurable and accountable.... more...

  • Supply Chain Performance and Evaluation Modelsby Dominique Estampe

    Wiley 2014; US$ 85.00

    This book presents the different models of supply chain performance evaluation for global supply chains.   It describes why it is necessary to evaluate global performance both to assess the contribution of the supply chain to achieve the goals of creating value throughout the chain and also to meet customer requirements in terms of time,... more...

  • Digital Marketingby Ira Kaufman; Chris Horton

    Taylor and Francis 2014; US$ 34.95

    Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate... more...

  • Marketing for the Developing Company (RLE Marketing)by John Winkler

    Taylor and Francis 2014; US$ 115.00

    This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing... more...