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Marketing. Distribution of products

Most popular at the top

  • Balanced Brandby John Foley; Julie Kendrick

    Wiley 2006; US$ 27.95

    Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputation and actually sustain long-term profitability and growth. This leaves companies vulnerable to dangerous backlash between corporate values, and those of... more...

  • Creative Marketingby Ian Fillis; Ruth Rentschler

    Palgrave Macmillan 2005; US$ 160.00

    Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Rather than perpetuating the belief in the value of traditional marketing... more...

  • Mobile Marketingby Alex Michael; Ben Salter

    Taylor and Francis 2006; US$ 46.95

    In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities. Mobile... more...

  • Total E-mail Marketingby Dave Chaffey

    Taylor and Francis 2006; US$ 58.95

    E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author?s successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit its potential or take their e-mail to the next level.... more...

  • Marketing Championsby Roy A. Young; Allen M. Weiss; David W. Stewart

    Wiley 2006; US$ 29.95

    Praise for Marketing Champions "Much has been written about the importance of using marketing principles and tools effectively. But we've paid far less attention to how marketing works within an organization--and how marketers can better interact with other prime movers in their companies. This book really delivers on this much-neglected subject--sounding... more...

  • The Making of a Nameby Steve Rivkin

    Oxford University Press 2004; US$ 26.99

    Shows how and why brand names make their place in language. This book shows how brand names differ from other names, and what goes into making a good name good and a bad name terrible. Giving both a history of brand naming and a how-to, with insights into the business of brand naming, this work is useful for those interested in "owned words". more...

  • Technology Strategiesby Emerald Group

    Emerald Group Publishing Limited 2004; US$ 100.00

    Information Technology wields a remarkable amount of power in today's business world. According to Jay Kandampully, quantum advances in technology, communication and digital sciences (together with the proliferation of the Internet) have enabled organizations to transform the challenges of the past into the opportunities of the future. more...

  • Developments in export marketingby George Balabanis

    Emerald Group Publishing Limited 2004; US$ 199.00

    Export marketing research over the last four decades has covered a number of theoretical and practical issues such as standardisation and customisation, export development processes, barriers to exporting, export performance, etc. Rapid technological, institutional, legislative, economic and attitudinal changes across the globe pose challenges for... more...

  • Scenarios in Marketingby Gill Ringland; Laurie Young; Andrew Curry; David Young; Tim Westall; Merlin Stone; David Haigh; Graham Clark; Don Scultz; Crawford Hollingworth; Lloyd Burnett

    Wiley 2007; US$ 60.00

    You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics. They are... more...

  • Review of Marketing Research, Volume 2by Naresh K. Malhotra

    Emerald Group Publishing Limited 2005; US$ 110.00

    Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the wide range of marketing research methodologies. more...