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Marketing. Distribution of products

Most popular at the top

  • Brand Managementby Tilde Heding; Charlotte F. Knudtzen; Mogens Bjerre

    Taylor and Francis 2008; US$ 58.95

    Brand Management: Research, Theory and Practice is an important new study that provides an overview of the assumptions, theories, methods and managerial implications of different approaches to the management of brands. more...

  • 9 Brand Shaastrasby Jagdeep Kapoor

    SAGE India 2009; US$ 25.95

    Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Markets don’t decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way, through recent and relevant examples, mapping... more...

  • Trump University Marketing 101by Don Sexton

    Wiley 2010; US$ 24.95

    Trump University books are practical, straightforward primers on the basics of doing business the Trump way—successfully. Written by leading experts and including an inspiring Foreword by Trump himself, these books present smart business wisdom illustrated by real-life examples from Trump and other world-renowned experts. Perfect for anyone who... more...

  • CIM Coursebook: Delivering Customer Value through Marketingby Ray Donnelly; Colin Linton

    Taylor and Francis 2010; US$ 45.95

    Butterworth-Heinemann?s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make... more...

  • Brand Relevanceby David A. Aaker

    Wiley 2010; US$ 32.95

    Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats... more...

  • Darwin's Brandsby Anand Halve

    SAGE India 2011; US$ 32.95

    Darwin’s Brands traces the evolution of some of the most notable brands in the Indian marketplace by looking at the interplay of forces that created the environment in which they operated and the strategies they adopted. In a vibrant economy like India—where competition from novel and captivating launches is relentless; where customers’... more...

  • From Great to Goneby Peter Lorange; Jimmi Rembiszewski

    Ashgate Publishing Ltd 2014; US$ 89.95

    To compete for the modern consumer it is critical to move from being an old-fashioned FMCG to being an FICG - a fast-innovating consumer goods company - but there are major internal and external hurdles to this transformation. Outdated communication strategies based on television, radio and print with constant repetition must be replaced by what the... more...

  • Consumer Behavior in Asiaby Erdener Kaynak; Tsang-Sing Chan

    Taylor and Francis 2014; US$ 135.00

    Understand the Asian consumer?s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China. At the same time, the evolution of the Chinese economy and the increasing heterogeneity of Chinese... more...

  • A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketingby Jim Blythe

    SAGE Publications 2006; US$ 36.00

    This is the book marketing students have been waiting for. Packed full of lively debate and funny anecdotes, this book covers topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject,... more...

  • From Brand Vision to Brand Evaluationby Leslie de Chernatony

    Taylor and Francis 2010; US$ 62.95

    Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from... more...