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Marketing. Distribution of products

Most popular at the top

  • Hispanic Marketingby Felipe Korzenny; Betty Ann Korzenny

    Taylor and Francis 2012; US$ 49.95

    This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions... more...

  • Pricing on Purposeby Ronald J. Baker

    Wiley 2010; US$ 85.00

    Pricing on Purpose explores the importance of pricing, one of the four Ps (product, promotion, place, and price) of marketing, that is largely ignored in business literature. Pricing is the opportunity for a business to capture the value of what it provides to the customer, and deserves as much attention as promotion, product and place in the marketing... more...

  • The Ultimate Guide to Network Marketingby Joe Rubino

    Wiley 2011; US$ 24.00

    Successful network marketing entrepreneurs share their secrets In The Ultimate Guide to Network Marketing , network marketing guru Dr. Joe Rubino offers readers a wide variety of proven business-building techniques taken from many of the most successful network marketing leaders in the industry. Presenting a wide range of different perspectives... more...

  • Balanced Brandby John Foley; Julie Kendrick

    Wiley 2006; US$ 27.95

    Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputation and actually sustain long-term profitability and growth. This leaves companies vulnerable to dangerous backlash between corporate values, and those of... more...

  • Market Intelligenceby Martin Callingham

    Kogan Page 2004; US$ 32.50

    Callingham (visiting professor, Birkbeck College, U. of London, UK) addresses the concerns that client organizations should address in commissioning and utilizing market research. In 11 chapters, he looks at such topics as the impact of market research on decision-making, the organization of the ma more...

  • Lean Distributionby Kirk D. Zylstra

    Wiley 2012; US$ 80.00

    "Kirk Zylstra's focus on the customer is a fresh approach to lean. Companies that can bear the burden of variability will develop a strategic advantage in today's volatile market." ?Travis Jarrell Institute of Industrial Engineers Program Committee Chair " Lean Distribution is a comprehensive yet concise work with clear leanings. Kirk's experience... more...

  • Creative Marketingby Ian Fillis; Ruth Rentschler

    Palgrave Macmillan 2005; US$ 160.00

    Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Rather than perpetuating the belief in the value of traditional marketing... more...

  • Mobile Marketingby Alex Michael; Ben Salter

    Taylor and Francis 2006; US$ 46.95

    In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities. Mobile... more...

  • Total E-mail Marketingby Dave Chaffey

    Taylor and Francis 2006; US$ 58.95

    E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author?s successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit its potential or take their e-mail to the next level.... more...

  • Marketing Championsby Roy A. Young; Allen M. Weiss; David W. Stewart

    Wiley 2006; US$ 29.95

    Praise for Marketing Champions "Much has been written about the importance of using marketing principles and tools effectively. But we've paid far less attention to how marketing works within an organization--and how marketers can better interact with other prime movers in their companies. This book really delivers on this much-neglected subject--sounding... more...