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  • Kreapinktivby Cordelia Hagi

    Cameo Verlag 2014; US$ 24.99

    "Kreativität hat immer etwas mit Authentizität und Wahrheit zu tun", ist sie überzeugt. "Kreativ kann jeder sein, unabhängig davon, ob Frau oder Mann, unabhängig von Alter, finanzieller Situation und gesellschaftlichem Status." In ihrem neuen Buch zeigt Cordelia Hagi daher nicht nur, wie sie ihre eigene Kreativität erlebt, sondern vor allem auch,... more...

  • Customer Experience 3.0by John A. Goodman

    AMACOM 2014; US$ 19.95

    With developments like smart phones, social media, mobile connectivity, big data, and speech analytics, businesses have more opportunities to enhance the customer experience than ever before. Not only that...customers expect more. Unfortunately, many companies fail to take advantage of and properly manage the tools that now exist, delivering a series... more...

  • Everybody Writesby Ann Handley

    Wiley 2014; US$ 25.00

    Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you... more...

  • China's Super Consumersby Savio Chan; Michael Zakkour

    Wiley 2014; US$ 25.00

    Chinese Consumers are Changing The World – Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19 th century, to Mao and Communism in the 20 th century, to the largest consumer market in the world by the early 21 st century. China's Super Consumers explores the extraordinary birth of consumerism in... more...

  • Product Developmentby Anil Mital; Anoop Desai; Anand Subramanian; Aashi Mital

    Elsevier Science 2014; US$ 89.95

    Product development teams are composed of an integrated group of professionals working from the nascent stage of new product planning through design creation and design review and then on to manufacturing planning and cost accounting. An increasingly large number of graduate and professional training programs are aimed at meeting that need by creating... more...

  • Field Guide to Case Study Research in Business-to-Business Marketing and Purchasingby Arch G. Woodside; Hugh Pattinson; Roger Marshall

    Emerald Group Publishing Limited 2014; US$ 124.95

    This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts. more...

  • Reality Bites - Best Practices & Erfolgsfaktoren im B2B-Marketingby Sonja Sulzmaier; Thomas Siegner

    Haufe Lexware Verlag 2014; US$ 38.87

    <!-- Generated by XStandard version 2.0.1.0 on 2014-09-03T13:06:02 --><p>B2B-Marketing in Wirklichkeit: Dieses Buch bietet Inspiration und Anstoß zur Weiterentwicklung der eigenen Arbeit. Alle Beitragsautoren sind oder waren erfolgreiche Marketingleiter im Business-to-Business und gehören dem Marketing Benchmark Circle an. Profitieren Sie... more...

  • Brand New Justiceby Simon Anholt

    Taylor and Francis 2006; US$ 41.95

    Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice , now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their... more...

  • 9 Brand Shaastrasby Jagdeep Kapoor

    SAGE India 2009; US$ 25.95

    Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Markets don’t decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way, through recent and relevant examples, mapping... more...

  • Trump University Marketing 101by Don Sexton

    Wiley 2010; US$ 24.95

    Trump University books are practical, straightforward primers on the basics of doing business the Trump way—successfully. Written by leading experts and including an inspiring Foreword by Trump himself, these books present smart business wisdom illustrated by real-life examples from Trump and other world-renowned experts. Perfect for anyone who... more...