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Marketing. Distribution of products

Most popular at the top

  • Who's Buying By Ageby The New Strategist Editors

    New Strategist Press, LLC 2014; US$ 68.95

    The new eighth edition of Who’s Buying by Age is based on unpublished data collected by the Bureau of Labor Statistics’ Consumer Expenditure Survey—you can’t get these data online. For anyone who needs to know spending patterns by age—and age is probably the most important predictor of spending—Who’s Buying by Age... more...

  • Who's Buying by Race and Hispanic Originby The New Strategist Editors

    New Strategist Press, LLC 2014; US$ 68.95

    The ninth edition of Who’s Buying by Race and Hispanic Origin is based on unpublished data collected by the Bureau of Labor Statistics’ 2012 Consumer Expenditure Survey, data you can’t get online. It presents detailed. product-by-product household spending statistics for Asians, blacks, Hispanics, and non-Hispanic whites organized into... more...

  • Marketing-Controllingby Jörg Link; Christoph Weiser

    Franz Vahlen 2014; US$ 31.26

    Methoden des Marketing-Controllings.Marketing-ControllingDieses Lehrbuch beschreibt das strategische und operative Marketing-Controlling in umfassender Weise und setzt folgende Schwerpunkte:* Marketing und Controlling ? Säulen moderner Unternehmensführung * der Grundansatz des Marketing-Controlling * strategisches Marketing-Controlling * operatives... more...

  • Erfolgsfaktoren des Marketingby Katja Gelbrich; Stefan Wünschmann; Stefan Müller

    Franz Vahlen 2014; US$ 16.74

    Ideal für die Pflichtvorlesung: Kurze, prägnante und didaktisch geschickte Einführung in das MarketingDieses kompakte Lehrbuch führt Sie in Theorie und Praxis des Marketing ein und stellt die wichtigsten Faktoren für ein erfolgreiches Marketing vor. Es ist konzipiert für einen einsemestrigen Kurs zur Einführung in das Marketing für Bachelor-Studenten... more...

  • Reality Bites - Best Practices & Erfolgsfaktoren im B2B-Marketingby Sonja Sulzmaier; Thomas Siegner

    Haufe Lexware Verlag 2014; US$ 40.19

    Das mit Marketingpersönlichkeiten besetzte Autorenteam bieten Ihnen keine trockene Theorie, sondern anschaulich beschriebene Fälle aus der Praxis. Profitieren Sie vom Erfahrungsschatz der Experten, vermeiden Sie Umsetzungsfehler und verbessern Sie die Marketingwirkung nachhaltig. Inhalte:Mehrwert schaffen durch vertriebsnahes Marketing.Steigerung... more...

  • Voice sells!by Arno Fischbacher

    Gabal Verlag 2014; US$ 23.44

    Voice sells - Ihre Stimme verkauft! Das gilt im wörtlichen Sinne in jedem Verkaufsgespräch und für jeden Verkäufer. Das gilt im übertragenen Sinne für jedermann, denn wir alle ?verkaufen? tagtäglich unsere Ideen, Argumente und uns als Person. Stimme ist ein Schlüsselreiz in der Kommunikation. Sie entscheidet über Sympathie und Überzeugungskraft. Ein... more...

  • The Handbook of Mobile Market Researchby Ray Poynter; Navin Williams; Sue York

    Wiley 2014; US$ 40.00

    The first book on the market that focuses on the area of mobile research More people have mobile phones than have computers or land lines and for several years researchers have understood that data collection needs to become mobile. Up until now, there were no systems available to do so, fuelled by incompatibilities between systems, lack of suitable... more...

  • Inbound Marketingby Brian Halligan; Dharmesh Shah

    Wiley 2014; US$ 20.00

    Attract, engage, and delight customers online Inbound Marketing: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest... more...

  • Product Developmentby Anil Mital; Anoop Desai; Anand Subramanian; Aashi Mital

    Elsevier Science 2014; US$ 89.95

    Product development teams are composed of an integrated group of professionals working from the nascent stage of new product planning through design creation and design review and then on to manufacturing planning and cost accounting. An increasingly large number of graduate and professional training programs are aimed at meeting that need by creating... more...

  • Brand New Justiceby Simon Anholt

    Taylor and Francis 2006; US$ 41.95

    Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice , now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their... more...