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Marketing. Distribution of products

Most popular at the top

  • Connectby Lars Birkholm Petersen; Ron Person; Christopher Nash

    Wiley 2014; US$ 25.00

    Connect and engage across channels with the new customers Connect is the ultimate marketing guide to becoming more relevant, effective, and successful within the new marketplace. Written by a team of marketing experts serving Fortune 500 brands, this book outlines the massive paradigm shift currently taking place within the industry, and provides... more...

  • Organization and Marketing (RLE Marketing)by Peter Spillard

    Taylor and Francis 2014; US$ 115.00

    Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be achieved. The book surveys developments in the study of organizations, and considers how organizations... more...

  • Women Who Brandby Catherine Kaputa

    Nicholas Brealey Publishing 2014; US$ 19.95

    A twenty year veteran of branding advises women how to use their gender-based advantages to succeed beyond mid-level in corporations. more...

  • Salesforce.com Customization Handbookby Rakesh Gupta; Sagar Pareek

    Packt Publishing 2014; US$ 29.99

    If you want to use Salesforce CRM to automate your business requirements, or you have already adopted Salesforce CRM and want to streamline the sales process, this book is for you. Whether you are new to Salesforce or a seasoned expert, you will be able to master the basic functions as well as the advanced features of Salesforce.com. No previous experience... more...

  • UnSellingby Scott Stratten; Alison Kramer

    Wiley 2014; US$ 25.00

    UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We... more...

  • Industrial Marketing Research (RLE Marketing)by Nicholas Stacey; Aubrey Wilson

    Taylor and Francis 2014; US$ 115.00

    The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing... more...

  • Marketing and Marketing Assessment (RLE Marketing)by J. L. Sewell

    Taylor and Francis 2014; US$ 100.00

    This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used. more...

  • The Rise and Fall of Mass Marketing (RLE Marketing)by Richard S. Tedlow; Geoffrey G. Jones

    Taylor and Francis 2014; US$ 115.00

    This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international... more...

  • Marketing in Perspective (RLE Marketing)by Simon Majaro

    Taylor and Francis 2014; US$ 115.00

    This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients ? productivity, integration... more...

  • Competitive Marketing (RLE Marketing)by John O'Shaughnessy

    Taylor and Francis 2014; US$ 200.00

    This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used. more...