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- Oxford University Press 2004; US$ 26.99
Shows how and why brand names make their place in language. This book shows how brand names differ from other names, and what goes into making a good name good and a bad name terrible. Giving both a history of brand naming and a how-to, with insights into the business of brand naming, this work is useful for those interested in "owned words". more...
- Emerald Group Publishing Limited 2004; US$ 100.00
Information Technology wields a remarkable amount of power in today's business world. According to Jay Kandampully, quantum advances in technology, communication and digital sciences (together with the proliferation of the Internet) have enabled organizations to transform the challenges of the past into the opportunities of the future. more...
- Emerald Group Publishing Limited 2004; US$ 199.00
Export marketing research over the last four decades has covered a number of theoretical and practical issues such as standardisation and customisation, export development processes, barriers to exporting, export performance, etc. Rapid technological, institutional, legislative, economic and attitudinal changes across the globe pose challenges for... more...
- Wiley 2007; US$ 45.00
You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics. They are... more...
- Emerald Group Publishing Limited 2005; US$ 110.00
Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the wide range of marketing research methodologies. more...
- Lawrence Erlbaum Associates 2007; US$ 29.00
Based upon winners of the Advertising Research Foundation's (ARF) David Ogilvy awards. This book details how research contributes to effective advertising campaigns, and is an invaluable resource for business executives looking for market strategy. more...
- Pearson Education 2007; US$ 49.99
Apply Six Sigma to Your #1 Business Challenge: Pricing ?Six Sigma is well known for having helped companies save billions of dollars. This book is the first to show us how to use it on the revenue side of the equation to generate profitable growth. This step-by-step guide will be an instant classic?a seminal book on a topic critical... more...
- Thorogood Publishing 2001; US$ 24.95
This title is all about the latest techniques for attracting and retaining customers. It looks at techniques of "customerized selling", how to create a culture of creativity in your business; ideas for customer service skills, and how to segment your customers by value, pattern and buying criteria. more...
- Emerald Group Publishing Limited 2007; US$ 199.00
Trust - a belief in the reliability of a third party, particularly when there is an element of personal risk - lies at the heart of the marketing concept. Any successful relationship, from friendship and marriage to partnerships and business transactions, is dependent to a greater or lesser extent upon the degree of trust between the parties. If marketing... more...
Business to Business Services - Multiple Markets and Multi-Disciplinary Perspectives for the Twenty-First CenturyEmerald Group Publishing Limited 2007; US$ 199.00
This e-book addresses the concept of services business markets (SBMs). The guest editors raise the point that SBMs are more uncertain, complex, and interdependent than B2B markets; yet there is no comprehensive, critical literature review of services business markets, nor is there a publication outlet which focuses solely on SBMs which would provide... more...