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Marketing. Distribution of products

Most popular at the top

  • Marketing and Marketing Assessment (RLE Marketing)by J. L. Sewell

    Taylor and Francis 2014; US$ 100.00

    This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used. more...

  • The Rise and Fall of Mass Marketing (RLE Marketing)by Richard S. Tedlow; Geoffrey G. Jones

    Taylor and Francis 2014; US$ 115.00

    This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international... more...

  • Marketing in Perspective (RLE Marketing)by Simon Majaro

    Taylor and Francis 2014; US$ 115.00

    This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients ? productivity, integration... more...

  • Competitive Marketing (RLE Marketing)by John O'Shaughnessy

    Taylor and Francis 2014; US$ 200.00

    This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used. more...

  • UnSellingby Scott Stratten; Alison Kramer

    Wiley 2014; US$ 25.00

    UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We... more...

  • Hello, My Name Is Awesomeby Alexandra Watkins

    Berrett-Koehler Publishers 2014; US$ 16.95

    Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone?even noncreative types?can create memorable and... more...

  • Organization and Marketing (RLE Marketing)by Peter Spillard

    Taylor and Francis 2014; US$ 115.00

    Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be achieved. The book surveys developments in the study of organizations, and considers how organizations... more...

  • Open Innovationby Abbie Griffin; Charles Noble; Serdar Durmusoglu

    Wiley 2014; US$ 55.00

    A clear, practical guide to implementing Open Innovation for new product development Open Innovation: New Product Development Essentials from the PDMA is a comprehensive guide to the theory and practice of the Open Innovation method. Written by experts from the Product Development and Management Association, the book packages a collection of Open... more...

  • Shoppernomicsby Roddy Mullin; Colin Harper

    Ashgate Publishing Ltd 2014; US$ 119.95

    What happens from the moment the thought of a purchase occurs, to ownership, is a journey that is impacted by media, advice, packaging and now even experiencing the product or service. Many of the impact messages are way off the target - brand managers, agencies, retailers would give their eye teeth to know when to supply what message, in what order,... more...

  • Brand New Justiceby Simon Anholt

    Taylor and Francis 2006; US$ 41.95

    Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice , now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their... more...