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Marketing. Distribution of products

Most popular at the top

  • Integrated Marketing Communicationby Robyn Blakeman

    Rowman & Littlefield Publishers 2014; US$ 48.99

    New second edition: A classroom-tested, step-by-step approach to effective IMC, covering creative processes and strategies as well as changes in traditional advertising and marketing principles. more...

  • Ultimate Book of Business Brandsby Stuart Crainer; Des Dearlove

    John Wiley & Sons, Ltd. 2003; US$ 29.95

    The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people throughout the world. The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends. Brands have become one of the most powerful competitive... more...

  • Welcome to the Creative Ageby Mark Earls

    Wiley 2003; US$ 65.00

    This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and... more...

  • Customer Share Marketingby Tom Osenton

    Pearson Education 2002; US$ 29.00

    Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty teaches customer share marketing, which leverages customer loyalty through direct marketing and advanced, Internet-driven sales techniques. Author Tom Osenton demonstrates how leading companies apply customer share marketing to increase sales and profits,... more...

  • Let Them Eat Cakeby Pamela Danziger

    Dearborn Trade Publishing 2004; US$ 27.00

    In Let Them Eat Cake: Marketing Luxury to the Masses As Well as the Classes, readers will get the first research-based study of the 15 million truly affluent households that make up the leading edge of the new luxury market. Pamela Danziger notes that the luxury market is changing radically from the conspicuous-consumption consumers of the 1990s. more...

  • Business Marketing In The Decade Aheadby Michael K. Rich

    Emerald Group Publishing Limited 2002; US$ 199.00

    About the Guest Editor After completing 27 years of steady advancement in industrial sales and marketing positions with such firms as Kennecott Copper, Eastman Kodak, Nordson, and Automated Packaging, Michael K. Rich left his position as vice-president and general manager of North-West Telecommunications to initiate a career in academe. more...

  • BrandChildby Martin Lindstrom

    Kogan Page 2004; US$ 29.99

    Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience. more...

  • The Value Chain and Marketingby Dennis A. Pita; Michael V. Laric; David Walters; Mark Rainbird

    Emerald Group Publishing Limited 2004; US$ 199.00

    In his 1985 book Competitive Advantage, Michael Porter described the value chain as those activities that an organization engages in as it concerns the production, marketing, delivering, and support of its products and/or services. What is important to remember is that each component of a company?s value chain is not mutually exclusive.Previously published... more...

  • The Ultimate Guide to Network Marketingby Joe Rubino

    Wiley 2011; US$ 24.00

    Successful network marketing entrepreneurs share their secrets In The Ultimate Guide to Network Marketing , network marketing guru Dr. Joe Rubino offers readers a wide variety of proven business-building techniques taken from many of the most successful network marketing leaders in the industry. Presenting a wide range of different perspectives... more...

  • Hispanic Marketingby Felipe Korzenny; Betty Ann Korzenny

    Taylor and Francis 2012; US$ 49.95

    This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions... more...