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Marketing. Distribution of products

Most popular at the top

  • Review of Marketing Research, Volume 2by Naresh K. Malhotra

    Emerald Group Publishing Limited 2005; US$ 110.00

    Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the wide range of marketing research methodologies. more...

  • The Solution-Centric Organizationby Keith M. Eades; Robert Kear

    McGraw-Hill Education 2007; US$ 36.00

    The Solution-Centric Organization provides a comprehensive framework for moving companies away from a product/price orientation to a successful, solution-centric approach that includes sales, marketing, communication, and a problem-solving mentality. Written by the CEO and Marketing VP of Sales Performance International (SPI)_a company that has trained... more...

  • The Manager's Guide to Distribution Channelsby Linda Gorchels; Edward Marien; Chuck West

    McGraw-Hill Education 2004; US$ 45.00

    Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and... more...

  • Learning from Winnersby Raymond Pettit

    Lawrence Erlbaum Associates 2007; US$ 29.00

    Based upon winners of the Advertising Research Foundation's (ARF) David Ogilvy awards. This book details how research contributes to effective advertising campaigns, and is an invaluable resource for business executives looking for market strategy. more...

  • Customer Relationship Managementby Graham Roberts-Phelps

    Thorogood Publishing 2001; US$ 24.95

    This title is all about the latest techniques for attracting and retaining customers. It looks at techniques of "customerized selling", how to create a culture of creativity in your business; ideas for customer service skills, and how to segment your customers by value, pattern and buying criteria. more...

  • Marketing Simplifiedby Rodney Overton

    Martin Books 2007; US$ 24.95

    This book explains marketing in easy to understand and digest form. It explains the marketing mix, the four P's, demographics, marketing plan formats, market audits and market research. Contains real life case studies and questionnaires. What is marketing? The role of marketing, The marketing concept Some marketing basics Some marketing... more...

  • Launching New Products and Servicesby Rodney Overton

    Martin Books 2007; US$ 24.95

    This book is a must for anybody involved in, or about to become involved in, launching new products and services to the market place. It is easily understood, and provides a wide and extensive range of information dealing with critical issues involved in launching new products. Contents include: Planning Strategic management Registrations... more...

  • Six Sigma Pricingby ManMohan S. Sodhi; Navdeep S. Sodhi

    Pearson Education 2007; US$ 49.99

    Apply Six Sigma to Your #1 Business Challenge: Pricing   ?Six Sigma is well known for having helped companies save billions of dollars. This book is the first to show us how to use it on the revenue side of the equation to generate profitable growth. This step-by-step guide will be an instant classic?a seminal book on a topic critical... more...

  • Global Brand Integrity Managementby Richard S. Post; Penelope N. Post

    McGraw-Hill Education 2007; US$ 39.95

    Does your management strategy protect your brand? Who will be the new global business leaders? Those who understand that managing brand and product integrity is crucial to long-term market and financial success. Global Brand Integrity Management presents a blueprint for protecting the core revenue-related assets of your company-brand, product,... more...

  • Trust - Current Thinking and Future Researchby David C Arnott; David Wilson

    Emerald Group Publishing Limited 2007; US$ 199.00

    Trust - a belief in the reliability of a third party, particularly when there is an element of personal risk - lies at the heart of the marketing concept. Any successful relationship, from friendship and marriage to partnerships and business transactions, is dependent to a greater or lesser extent upon the degree of trust between the parties. If marketing... more...