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  • Bezahlsysteme im Webby Romi Sauer

    Diplomica Verlag 2009; US$ 40.32

    Seit den Anfängen im Internethandel wird nach Zahlungsmöglichkeiten gesucht, die den Besonderheiten eines Netshopping angepasst sind. Ein Teil der Schwierigkeiten ergibt sich dadurch, dass bei der Entwicklung der Zahlungssysteme technische Aspekte im Vordergrund stehen. Will ein Unternehmen aber auch Kundenzufriedenheit und eine Kundenbindung über... more...

  • Bilanzpolitische Instrumentarien zur Beeinflussung eines Abschlusses nach IAS /IFRSby Thilo Grabo

    Diplomica Verlag 2008; US$ 59.08

    Das "Comparability and Improvements Project" (1987-1993), das "Improvements Project" (2002-2003) sowie "Amendments" zu diversen Einzelstandards wurden vom IASB u. a. mit der Zielsetzung durchgeführt, eine Vielzahl von bestehenden Wahlrechten innerhalb des IAS/ IFRS-Regelwerkes zu eliminieren. In diesem Buch wird untersucht, ob das IASB diese Zielsetzung... more...

  • Bitte legen Sie nicht Minka Wolters

    Herder Verlag 2011; US$ 8.58

    Das Telefon funktioniert nicht? Das Internet auch nicht? Und wie es zu der horrenden Rechnung kommt, verstehen Sie sowieso nicht? Telekom-Kunden sind einiges gewohnt. Und Kunden-Service-Center, T-Shops und der Besuch des Technikers haben vor allem eines gemeinsam: Sie machen nur noch mehr Ärger. Minka Wolters hat sich auf die Suche gemacht und herausgefunden:... more...

  • Blog Boosting (mitp Business)by Michael Firnkes; Robert Weller

    mitp 2015; US$ 20.63

    <b></b><ul><b><li>Für private Blogger und Corporate Blogger</li><li>Mehr Leser, größere Reichweite, höhere Einnahmen</li><li>Mit zahlreichen Praxisbeispielen, Tipps zu Plug-ins und Checklisten</li></b></ul><p>Bloggen ist im deutschsprachigen Raum längst kein Nischenthema... more...

  • Blue Ocean Strategy for small and mid-sized companies in Germanyby Carsten Siegemund

    Diplomica Verlag 2008; US$ 30.04

    Why does 'value innovation' play an important role for small and medium-sized enterprises (SMEs)? Innovation, besides imitation, is the foundation to conduct business and produce goods and services. Each company needs at least at one point or another during its lifecycle innovation to stay competitive within a market. Its importance increases throughout... more...

  • The Body-Image Meaning-Transfer Model: An investigation of the sociocultural impact on individuals? body-imageby Anke Jobsky

    Diplomica Verlag 2014; US$ 41.66

    This book deals with the impact of the sociocultural environment on body-image in Western consumer culture. Based on McCracken?s (1986) meaning-transfer model, the author has created a body-image meaning-transfer (BIMT) model. It suggests how cultural discourse and interactions can shape individual consumers? understanding of socially ?good? and ?bad?... more...

  • Brand, Organizational Identity and Reputation in SMEs - An Overviewby Temi Abimbola; Christine Vallaster

    Emerald Group Publishing Limited 2007; US$ 199.00

    As we progress through the 21st century, organizations – small, medium and large - are competing in an environment that is global in nature and scope, information rich and knowledge based. In compiling this e-book, the increasing role that brand, organizational identity and reputation occupy in competitive markets loaded with meanings, and the... more...

  • The Brand Bubbleby John Gerzema; Edward Lebar

    Wiley 2008; US$ 27.95

    How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth... more...

  • Brand Famousby Linzi Boyd

    Wiley 2014; US$ 24.95

    “This is a brand book like no other, and I heartily recommend it. Enjoy” Dylan Jones, Editor-In-Chief, GQ   Make your business a house-hold name Don’t let your business fade into the background. It’s time to STAND OUT and get seen! There are so many brands out there – in all sectors – you need... more...

  • The Brand Gymby David Taylor; David Nichols

    Wiley 2010; US$ 49.00

    This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the highly successful original version, the book consists of a programme of 8 "workouts" that will help marketers raise their own... more...