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Marketing. Distribution of products

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  • The Brand Bubbleby John Gerzema; Edward Lebar

    Wiley 2008; US$ 27.95 US$ 19.57

    How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth... more...

  • Social Marketing for Better Job Quality in Micro and Small Enterprises in Ghanaby Chris Seeley

    International Labour Office 2004; US$ 5.00

    Describes a pilot study carried out in Ghana in between 2001 and 2003 that aimed to assess the extent to which marketing techniques in the form of radio and television campaigns could contribute to improving job quality (in particular occupational safety and health) in micro and small enterprises. more...

  • Relationships, Networks and Interactions in Food and Agriculture Business-to-Business Marketing and Purchasingby Adam Lindgreen; Martin Hingley; Jacques Trienekens

    Emerald Group Publishing Limited 2008; US$ 199.00

    The study of relationships, networks, and interactions in food and agriculture business-to-business marketing and purchasing is an important endeavor. From having been concerned with getting the ‘marketing mix’ right, the food and agriculture setting has experienced significant changes over the past decades. Traditionally, marketing focused... more...

  • Selected Papers from the B2B track of the 2006 Academy of Marketing Science Conferenceby Jeffrey Lewin

    Emerald Group Publishing Limited 2008; US$ 199.00

    The articles appearing in this e-book represent the best work submitted to the Business-to-Business Track of the 2006 AMS Annual Conference. There is no central theme among the offered works, rather, they represent a broad array of topics. However they share one important attribute; they all offer topics and discourse of interest and importance to... more...

  • Interpretive Consumer Researchby Bernard Cova; Richard Elliott

    Emerald Group Publishing Limited 2008; US$ 199.00

    In the field of qualitative market research, interpretive approaches to studying consumer behavior are playing an increasing role. This e-book addresses a variety of different themes within interpretivist consumer research, including, discourse analysis, collaborative interpretive consumer research, semiotic analysis and narrative analysis focusing... more...

  • Marketing Strategy Masterclassby Paul Fifield

    Taylor and Francis 2008; US$ 58.95

    The very best business isn?t born out of hunches, macho tactical skirmishing or simply ?being busy?, but is the product of careful calculation and understanding customers? needs, wants and aspirations. Marketing Strategy Masterclass is a ?how to? book of marketing strategy focused on doing what our customers want us to do, how they want it done. Included... more...

  • Competitive Intelligenceby Jonathan L Calof; Sheila Wright

    Emerald Group Publishing Limited 2008; US$ 199.00

    This e-book demonstrates the breadth of the CI concept. Papers presented include a case study of an intelligence department in a membership led organisation; a paper exploring the link with strategic marketing intelligence and organizational resilience; an investigation of how Bayes theorem can be used in CI analysis; a look at open source intelligence... more...

  • Convergence Marketingby Richard Rosen

    Wiley 2009; US$ 24.95 US$ 14.97

    Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital... more...

  • The Shiftby Scott M. Davis; Philip Kotler

    Wiley 2009; US$ 34.95 US$ 24.46

    Praise for The Shift "More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done." – Cammie Dunaway , executive vice president of sales and marketing, Nintendo of America "At we've always approached... more...

  • 9 Brand Shaastrasby Jagdeep Kapoor

    SAGE India 2004; US$ 38.95

    `Markets don`t decline, they shift` says Jagdeep Kapoor in his thought provoking new book. Once again, Kapoor presents a powerful and effective roadmap on how to build successful brands. Terming these nine key brand elements as `Shaastras`, he highlights important truths that each marketer must know to build healthy brands. Beginning from the `Need... more...