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Marketing. Distribution of products

Most popular at the top

  • Marketing Strategy Masterclassby Paul Fifield

    Taylor and Francis 2008; US$ 58.95

    The very best business isn’t born out of hunches, macho tactical skirmishing or simply ‘being busy’, but is the product of careful calculation and understanding customers’ needs, wants and aspirations. Marketing Strategy Masterclass is a ‘how to’ book of marketing strategy focused on doing what our customers want us to do, how they want it done. Included... more...

  • Convergence Marketingby Richard Rosen

    Wiley 2009; US$ 24.95 US$ 21.99

    Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital... more...

  • Competitive Intelligenceby Jonathan L Calof; Sheila Wright

    Emerald Publishing Limited 2008; US$ 199.00

    This e-book demonstrates the breadth of the CI concept. Papers presented include a case study of an intelligence department in a membership led organisation; a paper exploring the link with strategic marketing intelligence and organizational resilience; an investigation of how Bayes theorem can be used in CI analysis; a look at open source intelligence... more...

  • The Shiftby Scott M. Davis; Philip Kotler

    Wiley 2009; US$ 34.95 US$ 30.99

    Praise for The Shift "More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done." – Cammie Dunaway , executive vice president of sales and marketing, Nintendo of America "At Zappos.com we've always approached... more...

  • Review of Marketing Researchby Naresh K. Malhotra

    Emerald Group Publishing Limited 2008; US$ 110.99

    Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing. more...

  • Marketing Researchby Bonita Kolb

    SAGE Publications 2008; US$ 57.00

    A highly practical student text with an emphasis on both critical thinking and hands-on application which gives appropriate weight to quantitative and qualitative techniques. more...

  • 9 Brand Shaastrasby Jagdeep Kapoor

    SAGE India 2004; US$ 38.95

    `Markets don`t decline, they shift` says Jagdeep Kapoor in his thought provoking new book. Once again, Kapoor presents a powerful and effective roadmap on how to build successful brands. Terming these nine key brand elements as `Shaastras`, he highlights important truths that each marketer must know to build healthy brands. Beginning from the `Need... more...

  • Beyond Consumer Marketingby J S Panwar

    SAGE India 2004; US$ 42.95

    Consumer marketing, aimed primarily at the urban middle-classes, has dominated the imagination of marketing strategists in India. However, in the race to capture the consumer sector, some of the crucial and upcoming sectors of the Indian economy, which are gathering considerable momentum after economic liberalization, have escaped a close and rigorous... more...

  • Corporate Marketing and Identityby John M.T. Balmer

    Emerald Publishing Limited 2009; US$ 199.00

    In late November 2007, the 10th Symposium of the International Corporate Identity Group (ICIG) was held at Brunel University, London with Corporate Marketing and Corporate Identity as its foci. To mark this milestone John Balmer arranged for keynote presentations to be given by long-time supporters of the ICIG: all are authorities in the corporate... more...

  • Relationship Marketingby Francis A Buttle

    SAGE Publications 1996; US$ 52.00

    `This book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium. Don't argue. Just read the book!' - Evert Gummesson, Stockholm University By examining the... more...