The Leading eBooks Store Online

for Kindle Fire, Apple, Android, Nook, Kobo, PC, Mac, BlackBerry...

New to

Learn more
Browse our categories
  • Bestsellers - This Week
  • Foreign Language Study
  • Pets
  • Bestsellers - Last 6 months
  • Games
  • Philosophy
  • Archaeology
  • Gardening
  • Photography
  • Architecture
  • Graphic Books
  • Poetry
  • Art
  • Health & Fitness
  • Political Science
  • Biography & Autobiography
  • History
  • Psychology & Psychiatry
  • Body Mind & Spirit
  • House & Home
  • Reference
  • Business & Economics
  • Humor
  • Religion
  • Children's & Young Adult Fiction
  • Juvenile Nonfiction
  • Romance
  • Computers
  • Language Arts & Disciplines
  • Science
  • Crafts & Hobbies
  • Law
  • Science Fiction
  • Current Events
  • Literary Collections
  • Self-Help
  • Drama
  • Literary Criticism
  • Sex
  • Education
  • Literary Fiction
  • Social Science
  • The Environment
  • Mathematics
  • Sports & Recreation
  • Family & Relationships
  • Media
  • Study Aids
  • Fantasy
  • Medical
  • Technology
  • Fiction
  • Music
  • Transportation
  • Folklore & Mythology
  • Nature
  • Travel
  • Food and Wine
  • Performing Arts
  • True Crime
  • Foreign Language Books
Marketing. Distribution of products

Most popular at the top

  • Product Experienceby Hendrik N. J. Schifferstein; Paul Hekkert

    Elsevier Science 2011; US$ 225.00

    The book brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the present book takes a very broad, possibly all-inclusive perspective, on how people experience products. It thereby bridges gaps between several areas within psychology (e.g. perception, cognition, emotion)... more...

  • Marketing Through Search Optimizationby Alex Michael; Ben Salter

    Taylor and Francis 2007; US$ 38.95

    Marketing Through Search Optimization, Second Edition, is the step-by-step marketer's guide to improving your web ranking in search engines and getting your site listed effectively in online directories. Search engine placement has become a key task for those engaged in website marketing because good positioning in search engines and directories... more...

  • Marketing Strategyby Paul Fifield

    Taylor and Francis 2008; US$ 58.95

    The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book. As in previous editions, 'Marketing Strategy' strips away the confusion and jargon that surround what ought to be one... more...

  • Taking Brand Initiativeby Mary Jo Hatch; Majken Schultz

    Wiley 2008; US$ 29.95

    Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization. In this groundbreaking book, international... more...

  • Effects of Computer Innovation on Financial Practiceby Drew B Winters

    Emerald Group Publishing Limited 2008; US$ 199.00

    Computers have become an important component of daily life, at work and home, with their quick processing ability helping us make informed decisions more quickly. The essays in this e-book discuss the effect of computers on business financial decisions, covering instant messenger, IPO's and the financial effect of computer systems. more...

  • Telephone Service Excellenceby Jon C Warner

    Worldwide Center for Organizational Development 2006; US$ 9.50

    Because a telephone call will often be the first and most long-lasting impression a customer forms about your organisation, this Customer Service Excellence Rapid Skill Builder booklet has been developed to help you create better first impressions and assist in coaching individuals in effective telephone skills. Many of the principles we will talk... more...

  • Social Marketing for Better Job Quality in Micro and Small Enterprises in Ghanaby Chris Seeley

    International Labour Office 2004; US$ 5.00

    Describes a pilot study carried out in Ghana in between 2001 and 2003 that aimed to assess the extent to which marketing techniques in the form of radio and television campaigns could contribute to improving job quality (in particular occupational safety and health) in micro and small enterprises. more...

  • The Brand Bubbleby John Gerzema; Edward Lebar

    Wiley 2008; US$ 27.95

    How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth... more...

  • Relationships, Networks and Interactions in Food and Agriculture Business-to-Business Marketing and Purchasingby Adam Lindgreen; Martin Hingley; Jacques Trienekens

    Emerald Group Publishing Limited 2008; US$ 199.00

    The study of relationships, networks, and interactions in food and agriculture business-to-business marketing and purchasing is an important endeavor. From having been concerned with getting the ‘marketing mix’ right, the food and agriculture setting has experienced significant changes over the past decades. Traditionally, marketing focused... more...

  • Selected Papers from the B2B track of the 2006 Academy of Marketing Science Conferenceby Jeffrey Lewin

    Emerald Group Publishing Limited 2008; US$ 199.00

    The articles appearing in this e-book represent the best work submitted to the Business-to-Business Track of the 2006 AMS Annual Conference. There is no central theme among the offered works, rather, they represent a broad array of topics. However they share one important attribute; they all offer topics and discourse of interest and importance to... more...