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- Wiley 2009; US$ 60.00
Conversations with Marketing Masters offers compelling insights into marketing today by gathering the collected wisdom of our era?s most influential thinkers, each of whom has given a structured interview to the authors. Covering a wide range of current issues and illustrating key concepts with real-world examples of success and failure, these conversations... more...
- McGraw-Hill Education 2006; US$ 36.00
Keith Eades is the founder, president, and CEO of Sales Performance International (SPI). He has consulted with the senior management teams of leading edge organizations and trained thousands of sales and executive management professionals on the principles of Solution Selling®. Robert Kear is vice president of Marketing at SPI. He has more... more...
- McGraw-Hill Education 2004; US$ 45.00
Linda Gorchels , Chuck West, and Edward Marien are on the School of Business faculty and program directors at the University of Wisconsin (Madison, WI). Gorchels is the author of The Product Manager's Handbook . more...
- Emerald Group Publishing Limited 2005; US$ 110.00
Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the wide range of marketing research methodologies. more...
- Martin Books 2007; US$ 24.95
This book explains marketing in easy to understand and digest form. It explains the marketing mix, the four P's, demographics, marketing plan formats, market audits and market research. Contains real life case studies and questionnaires. What is marketing? The role of marketing, The marketing concept Some marketing basics Some marketing... more...
- Thorogood Publishing 2001; US$ 24.95
This title is all about the latest techniques for attracting and retaining customers. It looks at techniques of "customerized selling", how to create a culture of creativity in your business; ideas for customer service skills, and how to segment your customers by value, pattern and buying criteria. more...
- Martin Books 2007; US$ 24.95
This book is a must for anybody involved in, or about to become involved in, launching new products and services to the market place. It is easily understood, and provides a wide and extensive range of information dealing with critical issues involved in launching new products. Contents include: Planning Strategic management Registrations... more...
- Lawrence Erlbaum Associates 2007; US$ 29.00
Based upon winners of the Advertising Research Foundation's (ARF) David Ogilvy awards. This book details how research contributes to effective advertising campaigns, and is an invaluable resource for business executives looking for market strategy. more...
- Pearson Education 2007; US$ 49.99
Apply Six Sigma to Your #1 Business Challenge: Pricing ?Six Sigma is well known for having helped companies save billions of dollars. This book is the first to show us how to use it on the revenue side of the equation to generate profitable growth. This step-by-step guide will be an instant classic?a seminal book on a topic critical... more...
- Emerald Group Publishing Limited 2007; US$ 199.00
Trust - a belief in the reliability of a third party, particularly when there is an element of personal risk - lies at the heart of the marketing concept. Any successful relationship, from friendship and marriage to partnerships and business transactions, is dependent to a greater or lesser extent upon the degree of trust between the parties. If marketing... more...