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Most popular at the top
- Emerald Group Publishing Limited 2008; US$ 199.00
This e-book demonstrates the breadth of the CI concept. Papers presented include a case study of an intelligence department in a membership led organisation; a paper exploring the link with strategic marketing intelligence and organizational resilience; an investigation of how Bayes theorem can be used in CI analysis; a look at open source intelligence... more...
- McGraw-Hill Education 2009; US$ 25.00
Connect to customers with compelling content! The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customers? without interrupting their... more...
- Emerald Group Publishing Limited 2009; US$ 199.00
In late November 2007, the 10th Symposium of the International Corporate Identity Group (ICIG) was held at Brunel University, London with Corporate Marketing and Corporate Identity as its foci. To mark this milestone John Balmer arranged for keynote presentations to be given by long-time supporters of the ICIG: all are authorities in the corporate... more...
- SAGE Publications 1996; US$ 52.00
`This book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium. Don't argue. Just read the book!' - Evert Gummesson, Stockholm University By examining the... more...
- Infobase Publishing 2009; US$ 39.54
"Careers in Focus: Sales" profiles 20 careers in this complex and diverse field. Job profiles of this title include: advertising account executives; auctioneers; commodities brokers; counter and rental clerks; financial services brokers; insurance agents and brokers; internet transaction specialists; real estate agents and brokers; retail... more...
- Taylor and Francis 2010; US$ 45.95
Butterworth-Heinemann?s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make... more...
- Taylor and Francis 2010; US$ 62.95
Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from... more...
- Taylor & Francis 2005; US$ 13.95
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format... more...
- Kogan Page 2010; US$ 24.95
Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership is a practical workbook which takes the reader through the logical stages in strategic planning. Supported by online material, this step-by-step guide shows readers how to formulate strategies and predict future changes. more...