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Marketing. Distribution of products

Most popular at the top

  • Consumer Behavior in Asiaby Erdener Kaynak; Tsang-Sing Chan

    Taylor and Francis 2014; US$ 135.00

    Understand the Asian consumer?s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China. At the same time, the evolution of the Chinese economy and the increasing heterogeneity of Chinese... more...

  • A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketingby Jim Blythe

    SAGE Publications 2006; US$ 36.00

    This is the book marketing students have been waiting for. Packed full of lively debate and funny anecdotes, this book covers topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject,... more...

  • From Brand Vision to Brand Evaluationby Leslie de Chernatony

    Taylor and Francis 2010; US$ 62.95

    Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from... more...

  • Integrated Marketing Communicationby Robyn Blakeman

    Rowman & Littlefield Publishers 2014; US$ 48.99

    New second edition: A classroom-tested, step-by-step approach to effective IMC, covering creative processes and strategies as well as changes in traditional advertising and marketing principles. more...

  • Understanding Markets and Strategyby Malcolm Morley

    Kogan Page 2014; US$ 39.95

    In order to expand your business in existing and into new and diverse markets, it is vital that strategies and plans can be developed with realistic prospects of success. Understanding Markets and Strategy explains the context, meaning and value of markets. It shows you how to analyze them, develop appropriate strategies and respond appropriately to... more...

  • Technology Distribution Channelsby Julian Dent

    Kogan Page 2014; US$ 65.00

    Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, this revised edition of Distribution Channels explores the chain that makes technology products and services available for market and explains how to make the most of each... more...

  • Marketingby Svend Hollensen; Marc Oliver Opresnik

    Franz Vahlen 2014; US$ 41.93

    Marketing ? A Relationship PerspectiveModerne Grundlange zum MarketingDas Lehrbuch behandelt eines der wichtigsten und aktuellsten Themenfelder des modernen Marketings. Der Ansatz verbindet dabei den klassischen Ansatz der strategischen Marketingplanung und seiner Instrumente mit dem neuen Ansatz des Relationship Marketing. Der ganzheitliche Ansatz... more...

  • Brand Managementby Tilde Heding; Charlotte F. Knudtzen; Mogens Bjerre

    Taylor and Francis 2008; US$ 58.95

    Brand Management: Research, Theory and Practice is an important new study that provides an overview of the assumptions, theories, methods and managerial implications of different approaches to the management of brands. more...

  • Ultimate Book of Business Brandsby Stuart Crainer; Des Dearlove

    John Wiley & Sons, Ltd. 2003; US$ 29.95

    The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people throughout the world. The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends. Brands have become one of the most powerful competitive... more...

  • Welcome to the Creative Ageby Mark Earls

    Wiley 2003; US$ 65.00

    This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the past and the present to show us the future of business, backed up with insights from sociology and... more...