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Marketing. Distribution of products

Most popular at the top

  • Customer Share Marketingby Tom Osenton

    Pearson Education 2002; US$ 29.00

    Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty teaches customer share marketing, which leverages customer loyalty through direct marketing and advanced, Internet-driven sales techniques. Author Tom Osenton demonstrates how leading companies apply customer share marketing to increase sales and profits,... more...

  • Let Them Eat Cakeby Pamela Danziger

    Dearborn Trade Publishing 2004; US$ 27.00

    In Let Them Eat Cake: Marketing Luxury to the Masses As Well as the Classes, readers will get the first research-based study of the 15 million truly affluent households that make up the leading edge of the new luxury market. Pamela Danziger notes that the luxury market is changing radically from the conspicuous-consumption consumers of the 1990s. more...

  • Business Marketing In The Decade Aheadby Michael K. Rich

    Emerald Group Publishing Limited 2002; US$ 199.00

    About the Guest Editor After completing 27 years of steady advancement in industrial sales and marketing positions with such firms as Kennecott Copper, Eastman Kodak, Nordson, and Automated Packaging, Michael K. Rich left his position as vice-president and general manager of North-West Telecommunications to initiate a career in academe. more...

  • The Value Chain and Marketingby Dennis A. Pita; Michael V. Laric; David Walters; Mark Rainbird

    Emerald Group Publishing Limited 2004; US$ 199.00

    In his 1985 book Competitive Advantage, Michael Porter described the value chain as those activities that an organization engages in as it concerns the production, marketing, delivering, and support of its products and/or services. What is important to remember is that each component of a company?s value chain is not mutually exclusive.Previously published... more...

  • BrandChildby Martin Lindstrom

    Kogan Page 2004; US$ 29.99

    Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience. more...

  • The Ultimate Guide to Network Marketingby Joe Rubino

    Wiley 2011; US$ 24.00

    Successful network marketing entrepreneurs share their secrets In The Ultimate Guide to Network Marketing , network marketing guru Dr. Joe Rubino offers readers a wide variety of proven business-building techniques taken from many of the most successful network marketing leaders in the industry. Presenting a wide range of different perspectives... more...

  • Hispanic Marketingby Felipe Korzenny; Betty Ann Korzenny

    Taylor and Francis 2012; US$ 49.95

    This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions... more...

  • Balanced Brandby John Foley; Julie Kendrick

    Wiley 2006; US$ 27.95

    Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputation and actually sustain long-term profitability and growth. This leaves companies vulnerable to dangerous backlash between corporate values, and those of... more...

  • Pricing on Purposeby Ronald J. Baker

    Wiley 2010; US$ 77.95

    Pricing on Purpose explores the importance of pricing, one of the four Ps (product, promotion, place, and price) of marketing, that is largely ignored in business literature. Pricing is the opportunity for a business to capture the value of what it provides to the customer, and deserves as much attention as promotion, product and place in the marketing... more...

  • Market Intelligenceby Martin Callingham

    Kogan Page 2004; US$ 32.50

    Callingham (visiting professor, Birkbeck College, U. of London, UK) addresses the concerns that client organizations should address in commissioning and utilizing market research. In 11 chapters, he looks at such topics as the impact of market research on decision-making, the organization of the ma more...