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Marketing. Distribution of products

Most popular at the top

  • Competitive Intelligenceby Jonathan L Calof; Sheila Wright

    Emerald Group Publishing Limited 2008; US$ 199.00

    This e-book demonstrates the breadth of the CI concept. Papers presented include a case study of an intelligence department in a membership led organisation; a paper exploring the link with strategic marketing intelligence and organizational resilience; an investigation of how Bayes theorem can be used in CI analysis; a look at open source intelligence... more...

  • Experiential Marketingby Shaz Smilansky

    Kogan Page 2009; US$ 39.95

    Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting in the way. The consumer does not feel any real emotional connection with these brands, and if they do buy, it is simply because the brand that shouted the loudest got their attention. This outdated... more...

  • The Shiftby Scott M. Davis; Philip Kotler

    Wiley 2009; US$ 34.95

    Praise for The Shift "More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done." – Cammie Dunaway , executive vice president of sales and marketing, Nintendo of America "At Zappos.com we've always approached... more...

  • 9 Brand Shaastrasby Jagdeep Kapoor

    SAGE India 2004; US$ 38.95

    `Markets don`t decline, they shift` says Jagdeep Kapoor in his thought provoking new book. Once again, Kapoor presents a powerful and effective roadmap on how to build successful brands. Terming these nine key brand elements as `Shaastras`, he highlights important truths that each marketer must know to build healthy brands. Beginning from the `Need... more...

  • Beyond Consumer Marketingby J S Panwar

    SAGE India 2004; US$ 42.95

    Consumer marketing, aimed primarily at the urban middle-classes, has dominated the imagination of marketing strategists in India. However, in the race to capture the consumer sector, some of the crucial and upcoming sectors of the Indian economy, which are gathering considerable momentum after economic liberalization, have escaped a close and rigorous... more...

  • Review of Marketing Research, 5by Naresh K. Malhotra

    Emerald Group Publishing Limited 2008; US$ 104.99

    The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading academicians and researchers. Each volume respresents an acroos-the-board view of the full range of current marketing research methodologies. more...

  • Marketing Researchby Bonita Kolb

    SAGE Publications 2008; US$ 57.00

    A highly practical student text with an emphasis on both critical thinking and hands-on application which gives appropriate weight to quantitative and qualitative techniques. more...

  • Corporate Marketing and Identityby John M.T. Balmer

    Emerald Group Publishing Limited 2009; US$ 199.00

    In late November 2007, the 10th Symposium of the International Corporate Identity Group (ICIG) was held at Brunel University, London with Corporate Marketing and Corporate Identity as its foci. To mark this milestone John Balmer arranged for keynote presentations to be given by long-time supporters of the ICIG: all are authorities in the corporate... more...

  • Get Content Get Customers: Turn Prospects into Buyers with Content Marketingby Joe Pulizzi; Newt Barrett

    McGraw-Hill Education 2009; US$ 25.00

    Connect to customers with compelling content! The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customers? without interrupting their... more...

  • Relationship Marketingby Francis A Buttle

    SAGE Publications 1996; US$ 52.00

    `This book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium. Don't argue. Just read the book!' - Evert Gummesson, Stockholm University By examining the... more...