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- Taylor and Francis 2008; US$ 58.95
The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book. As in previous editions, 'Marketing Strategy' strips away the confusion and jargon that surround what ought to be one... more...
- Emerald Group Publishing Limited 2007; US$ 199.00
The practice of pricing is undergoing constant change. The brand managers decision process on what price to charge has evolved over the years, and has become an increasingly complicated task. While pricing decisions were often guided by cost, the competitive nature of markets and the increasing complexity of consumer psychology have shifted pricing... more...
- Wiley 2008; US$ 29.95
Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization. In this groundbreaking book, international... more...
- Palgrave Macmillan 2007; US$ 9.99
The Satisfied Customer is a clarion call to managers demonstrating the unheralded value of customer satisfaction with surprising statistics. Fornell estimates that a one-point decline in customer satisfaction costs the average company on the American Customer Satisfaction Index almost one billion dollars. more...
Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy KawasakiMcGraw-Hill Education 2008; US$ 32.00
The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava... more...
- Taylor and Francis 2008; US$ 55.95
This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective. Integrated Marketing Communications is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. The book shows clearly that this is rarely achieved in organisations... more...
- Emerald Group Publishing Limited 2008; US$ 199.00
Computers have become an important component of daily life, at work and home, with their quick processing ability helping us make informed decisions more quickly. The essays in this e-book discuss the effect of computers on business financial decisions, covering instant messenger, IPO's and the financial effect of computer systems. more...
- Worldwide Center for Organizational Development 2006; US$ 9.50
Because a telephone call will often be the first and most long-lasting impression a customer forms about your organisation, this Customer Service Excellence Rapid Skill Builder booklet has been developed to help you create better first impressions and assist in coaching individuals in effective telephone skills. Many of the principles we will talk... more...
- International Labour Office 2004; US$ 5.00
Describes a pilot study carried out in Ghana in between 2001 and 2003 that aimed to assess the extent to which marketing techniques in the form of radio and television campaigns could contribute to improving job quality (in particular occupational safety and health) in micro and small enterprises. more...
- Wiley 2008; US$ 27.95
How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth... more...