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Marketing. Distribution of products

Most popular at the top

  • Review of Marketing Research, Volume 2by Naresh K. Malhotra

    Emerald Group Publishing Limited 2005; US$ 110.00

    Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the wide range of marketing research methodologies. more...

  • Learning from Winnersby Raymond Pettit

    Lawrence Erlbaum Associates 2007; US$ 29.00

    Based upon winners of the Advertising Research Foundation's (ARF) David Ogilvy awards. This book details how research contributes to effective advertising campaigns, and is an invaluable resource for business executives looking for market strategy. more...

  • Six Sigma Pricingby ManMohan S. Sodhi; Navdeep S. Sodhi

    Pearson Education 2007; US$ 49.99

    Apply Six Sigma to Your #1 Business Challenge: Pricing   ?Six Sigma is well known for having helped companies save billions of dollars. This book is the first to show us how to use it on the revenue side of the equation to generate profitable growth. This step-by-step guide will be an instant classic?a seminal book on a topic critical... more...

  • Global Brand Integrity Managementby Richard S. Post; Penelope N. Post

    McGraw-Hill Education 2007; US$ 39.95

    The integrity of products and brands is at the core of successful global business. Yet, chances are your management strategy does not protect the key elements that generate your product and brand revenues, leaving them vulnerable to internal and external attacks. Global Brand Integrity Management delivers a blueprint for developing and maintaining... more...

  • Trust - Current Thinking and Future Researchby David C Arnott; David Wilson

    Emerald Group Publishing Limited 2007; US$ 199.00

    Trust - a belief in the reliability of a third party, particularly when there is an element of personal risk - lies at the heart of the marketing concept. Any successful relationship, from friendship and marriage to partnerships and business transactions, is dependent to a greater or lesser extent upon the degree of trust between the parties. If marketing... more...

  • Business to Business Services - Multiple Markets and Multi-Disciplinary Perspectives for the Twenty-First Centuryby Katherine Tyler; Mark Patton; Marco Mongiello

    Emerald Group Publishing Limited 2007; US$ 199.00

    This e-book addresses the concept of services business markets (SBMs). The guest editors raise the point that SBMs are more uncertain, complex, and interdependent than B2B markets; yet there is no comprehensive, critical literature review of services business markets, nor is there a publication outlet which focuses solely on SBMs which would provide... more...

  • Brand, Organizational Identity and Reputation in SMEs - An Overviewby Temi Abimbola; Christine Vallaster

    Emerald Group Publishing Limited 2007; US$ 199.00

    As we progress through the 21st century, organizations – small, medium and large - are competing in an environment that is global in nature and scope, information rich and knowledge based. In compiling this e-book, the increasing role that brand, organizational identity and reputation occupy in competitive markets loaded with meanings, and the... more...

  • Marketing Strategyby Paul Fifield

    Taylor and Francis 2008; US$ 58.95

    The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book. As in previous editions, 'Marketing Strategy' strips away the confusion and jargon that surround what ought to be one... more...

  • Assessing and Building upon Wroe Alderson’s Intellectual Legacyby Stanley J. Shapiro; Göran Svensson

    Emerald Group Publishing Limited 2007; US$ 199.00

    In the editorial introduction to this e-book, Stanley J. Shapiro opens with the statement that Wroe Alderson was unquestionably the most influential marketing thinker of the mid-twentieth century. However, with the decline of Ph.D. seminars in the history of marketing thought and the development of marketing theory, fewer young academics have heard... more...

  • Product Experienceby Hendrik N. J. Schifferstein; Paul Hekkert

    Elsevier Science 2011; US$ 225.00

    The book brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the present book takes a very broad, possibly all-inclusive perspective, on how people experience products. It thereby bridges gaps between several areas within psychology (e.g. perception, cognition, emotion)... more...