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- Wiley 2007; US$ 45.00
You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics. They are... more...
- Wiley 2009; US$ 55.00
Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master... more...
- Emerald Group Publishing Limited 2005; US$ 110.00
Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the wide range of marketing research methodologies. more...
- Lawrence Erlbaum Associates 2007; US$ 29.00
Based upon winners of the Advertising Research Foundation's (ARF) David Ogilvy awards. This book details how research contributes to effective advertising campaigns, and is an invaluable resource for business executives looking for market strategy. more...
- Martin Books 2007; US$ 24.95
This book explains marketing in easy to understand and digest form. It explains the marketing mix, the four P's, demographics, marketing plan formats, market audits and market research. Contains real life case studies and questionnaires. What is marketing? The role of marketing, The marketing concept Some marketing basics Some marketing... more...
- Pearson Education 2007; US$ 49.99
Apply Six Sigma to Your #1 Business Challenge: Pricing ?Six Sigma is well known for having helped companies save billions of dollars. This book is the first to show us how to use it on the revenue side of the equation to generate profitable growth. This step-by-step guide will be an instant classic?a seminal book on a topic critical... more...
- Thorogood Publishing 2001; US$ 24.95
This title is all about the latest techniques for attracting and retaining customers. It looks at techniques of "customerized selling", how to create a culture of creativity in your business; ideas for customer service skills, and how to segment your customers by value, pattern and buying criteria. more...
- Martin Books 2007; US$ 24.95
This book is a must for anybody involved in, or about to become involved in, launching new products and services to the market place. It is easily understood, and provides a wide and extensive range of information dealing with critical issues involved in launching new products. Contents include: Planning Strategic management Registrations... more...
- Emerald Group Publishing Limited 2007; US$ 199.00
Trust - a belief in the reliability of a third party, particularly when there is an element of personal risk - lies at the heart of the marketing concept. Any successful relationship, from friendship and marriage to partnerships and business transactions, is dependent to a greater or lesser extent upon the degree of trust between the parties. If marketing... more...
Business to Business Services - Multiple Markets and Multi-Disciplinary Perspectives for the Twenty-First CenturyEmerald Group Publishing Limited 2007; US$ 199.00
This e-book addresses the concept of services business markets (SBMs). The guest editors raise the point that SBMs are more uncertain, complex, and interdependent than B2B markets; yet there is no comprehensive, critical literature review of services business markets, nor is there a publication outlet which focuses solely on SBMs which would provide... more...