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Marketing. Distribution of products

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  • Relationships, Networks and Interactions in Food and Agriculture Business-to-Business Marketing and Purchasingby Adam Lindgreen; Martin Hingley; Jacques Trienekens

    Emerald Group Publishing Limited 2008; US$ 199.00

    The study of relationships, networks, and interactions in food and agriculture business-to-business marketing and purchasing is an important endeavor. From having been concerned with getting the ‘marketing mix’ right, the food and agriculture setting has experienced significant changes over the past decades. Traditionally, marketing focused... more...

  • Selected Papers from the B2B track of the 2006 Academy of Marketing Science Conferenceby Jeffrey Lewin

    Emerald Group Publishing Limited 2008; US$ 199.00

    The articles appearing in this e-book represent the best work submitted to the Business-to-Business Track of the 2006 AMS Annual Conference. There is no central theme among the offered works, rather, they represent a broad array of topics. However they share one important attribute; they all offer topics and discourse of interest and importance to... more...

  • Interpretive Consumer Researchby Bernard Cova; Richard Elliott

    Emerald Group Publishing Limited 2008; US$ 199.00

    In the field of qualitative market research, interpretive approaches to studying consumer behavior are playing an increasing role. This e-book addresses a variety of different themes within interpretivist consumer research, including, discourse analysis, collaborative interpretive consumer research, semiotic analysis and narrative analysis focusing... more...

  • Market-Led Strategic Changeby Nigel Piercy

    Taylor and Francis 2008; US$ 58.95

    The fourth edition of the best seller, Market-Led Strategic Change, confronts the real issues companies face in going to market effectively and profitably, including: * corporate social responsibility * marketing under siege * dominant customers and much else besides. In his witty and direct style, Nigel Piercy takes into account state-of-the-art... more...

  • Marketing Strategy Masterclassby Paul Fifield

    Taylor and Francis 2008; US$ 58.95

    The very best business isn?t born out of hunches, macho tactical skirmishing or simply ?being busy?, but is the product of careful calculation and understanding customers? needs, wants and aspirations. Marketing Strategy Masterclass is a ?how to? book of marketing strategy focused on doing what our customers want us to do, how they want it done. Included... more...

  • Convergence Marketingby Richard Rosen

    Wiley 2009; US$ 24.95

    Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital... more...

  • Theory into Practiceby Jim Blythe; Ruth Rettie

    Emerald Group Publishing Limited 2008; US$ 199.00

    This e-book presents papers from the 2008 Academy of Marketing conference, the theme of which was Theory into Practice This ebook tries to reflect the theme of the conference by choosing papers with strong practical implications: we tried to find ones which were academically rigorous; thought-provoking; and at the same time saying something relevant... more...

  • Competitive Intelligenceby Jonathan L Calof; Sheila Wright

    Emerald Group Publishing Limited 2008; US$ 199.00

    This e-book demonstrates the breadth of the CI concept. Papers presented include a case study of an intelligence department in a membership led organisation; a paper exploring the link with strategic marketing intelligence and organizational resilience; an investigation of how Bayes theorem can be used in CI analysis; a look at open source intelligence... more...

  • Service Quality and Customer Relationship Managementby Marianna Sigala

    Emerald Group Publishing Limited 2008; US$ 199.00

    The interrelationships and the implications between service quality management and CRM practices have not been so far examined. In this vein, it is the aim of this e-book to explore the interlinks between these two major concepts and business practices in order to provide practical implications into two major directions: a) the role of CRM as a tool... more...

  • The Shiftby Scott M. Davis; Philip Kotler

    Wiley 2009; US$ 34.95

    Praise for The Shift "More than ever, the role of marketing has to be to driveprofitable growth by unlocking customer insights. The Shiftprovides inspiring examples of how leading marketers are getting itdone." – Cammie Dunaway , executive vice president of sales andmarketing, Nintendo of America "At Zappos.com we've always approached business... more...