The Leading eBooks Store Online
3,629,807 members ⚫ 1,172,494 ebooks
New to eBooks.com?Learn more
- Bestsellers - This Week
- Foreign Language Study
- Bestsellers - Last 6 months
- Graphic Books
- Health & Fitness
- Political Science
- Biography & Autobiography
- Psychology & Psychiatry
- Body Mind & Spirit
- House & Home
- Business & Economics
- Children's & Young Adult Fiction
- Juvenile Nonfiction
- Language Arts & Disciplines
- Crafts & Hobbies
- Science Fiction
- Current Events
- Literary Collections
- Literary Criticism
- Literary Fiction
- Social Science
- The Environment
- Sports & Recreation
- Family & Relationships
- Study Aids
- Folklore & Mythology
- Food and Wine
- Performing Arts
- True Crime
- Foreign Language Books
Most popular at the top
- SAGE India 2004; US$ 42.95
Consumer marketing, aimed primarily at the urban middle-classes, has dominated the imagination of marketing strategists in India. However, in the race to capture the consumer sector, some of the crucial and upcoming sectors of the Indian economy, which are gathering considerable momentum after economic liberalization, have escaped a close and rigorous... more...
- Emerald Group Publishing Limited 2008; US$ 199.00
This e-book demonstrates the breadth of the CI concept. Papers presented include a case study of an intelligence department in a membership led organisation; a paper exploring the link with strategic marketing intelligence and organizational resilience; an investigation of how Bayes theorem can be used in CI analysis; a look at open source intelligence... more...
- Emerald Group Publishing Limited 2008; US$ 104.99
The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading academicians and researchers. Each volume respresents an acroos-the-board view of the full range of current marketing research methodologies. more...
- McGraw-Hill Education 2009; US$ 25.00 US$ 20.50
Connect to customers with compelling content! The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customers? without interrupting their... more...
- Emerald Group Publishing Limited 2009; US$ 199.00
In late November 2007, the 10th Symposium of the International Corporate Identity Group (ICIG) was held at Brunel University, London with Corporate Marketing and Corporate Identity as its foci. To mark this milestone John Balmer arranged for keynote presentations to be given by long-time supporters of the ICIG: all are authorities in the corporate... more...
- SAGE Publications 1996; US$ 52.00
`This book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium. Don't argue. Just read the book!' - Evert Gummesson, Stockholm University By examining the... more...
- Infobase Publishing 2009; US$ 39.54
"Careers in Focus: Sales" profiles 20 careers in this complex and diverse field. Job profiles of this title include: advertising account executives; auctioneers; commodities brokers; counter and rental clerks; financial services brokers; insurance agents and brokers; internet transaction specialists; real estate agents and brokers; retail... more...
- Wiley 2010; US$ 29.95 US$ 20.96
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves... more...
- Wiley 2010; US$ 24.95 US$ 14.97
Understand the next level of marketing The new model for marketing- Marketing 3.0 -treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0 ,... more...