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Marketing. Distribution of products

Most popular at the top

  • Competitive Intelligenceby Jonathan L Calof; Sheila Wright

    Emerald Group Publishing Limited 2008; US$ 199.00

    This e-book demonstrates the breadth of the CI concept. Papers presented include a case study of an intelligence department in a membership led organisation; a paper exploring the link with strategic marketing intelligence and organizational resilience; an investigation of how Bayes theorem can be used in CI analysis; a look at open source intelligence... more...

  • 9 Brand Shaastrasby Jagdeep Kapoor

    SAGE India 2004; US$ 38.95

    `Markets don`t decline, they shift` says Jagdeep Kapoor in his thought provoking new book. Once again, Kapoor presents a powerful and effective roadmap on how to build successful brands. Terming these nine key brand elements as `Shaastras`, he highlights important truths that each marketer must know to build healthy brands. Beginning from the `Need... more...

  • Service Quality and Customer Relationship Managementby Marianna Sigala

    Emerald Group Publishing Limited 2008; US$ 199.00

    The interrelationships and the implications between service quality management and CRM practices have not been so far examined. In this vein, it is the aim of this e-book to explore the interlinks between these two major concepts and business practices in order to provide practical implications into two major directions: a) the role of CRM as a tool... more...

  • Beyond Consumer Marketingby J S Panwar

    SAGE India 2004; US$ 42.95

    Consumer marketing, aimed primarily at the urban middle-classes, has dominated the imagination of marketing strategists in India. However, in the race to capture the consumer sector, some of the crucial and upcoming sectors of the Indian economy, which are gathering considerable momentum after economic liberalization, have escaped a close and rigorous... more...

  • Review of Marketing Research, 5by Naresh K. Malhotra

    Emerald Group Publishing Limited 2008; US$ 110.00

    The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading academicians and researchers. Each volume respresents an acroos-the-board view of the full range of current marketing research methodologies. more...

  • Experiential Marketingby Shaz Smilansky

    Kogan Page 2009; US$ 39.95

    Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting in the way. The consumer does not feel any real emotional connection with these brands, and if they do buy, it is simply because the brand that shouted the loudest got their attention. This outdated... more...

  • Marketing Researchby Bonita Kolb

    SAGE Publications 2008; US$ 57.00

    A highly practical student text with an emphasis on both critical thinking and hands-on application which gives appropriate weight to quantitative and qualitative techniques. more...

  • Marketing Dynamics by Rajagopal

    New Age International Pvt. Ltd., Publishers 2007; US$ 50.00

    About the Book: This book introduces new concepts and approaches in managing competition and strategies for leading ahead in business. Discussions in this book are focused on contemporary business strategies and present synthesis on competitor analysis, marketing-mix strategies, brand management, marketing research, sales management and innovative... more...

  • Get Content Get Customers: Turn Prospects into Buyers with Content Marketingby Joe Pulizzi; Newt Barrett

    McGraw-Hill Education 2009; US$ 23.00

    Connect to customers with compelling content! The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customers? without interrupting their... more...

  • The Complete Idiot's Guide to Target Marketingby Susan Friedmann

    DK Publishing 2009; US$ 21.00

    Twenty-first century tools and tactics to get the word out. You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Target Marketing is full of clever, practical, and easy-to-use strategies to help... more...