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Marketing. Distribution of products

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  • Co-Produzent Kunde: Rahmenbedingungen und Perspektiven der interaktiven Wertschöpfung im Social Webby Laura Dorfer

    Diplomica Verlag 2011; US$ 42.20

    Hauptbeschreibung Die jüngsten Entwicklungen des Internets haben zu signifikanten Veränderungen in der Hersteller-Kunden-Beziehung geführt. Nicht länger sind Kunden ausschließlich auf die Funktion der Nutzer und Käufer reduziert, sondern sind - ermöglicht durch die sozialen Interaktionsmöglichkeiten des Internets - fähig, sich aktiv im "Mitmach-Netz"... more...

  • Commerce équitableby Jean-Frédéric Lemay; Louis Favreau; Christophe Maldidier

    Presses de l''niversite du Quebec 2010; US$ 13.50

    Cette synthèse sur la question du commerce équitable s’adresse à tous ceux qui ne sont pas des initiés du sujet. Elle cherche à leur faire connaître, comprendre et analyser le mouvement du commerce équitable, pourensuite leur permettre de se positionner par rapport aux enjeux actuels le concernant. more...

  • Competitive Intelligenceby Jonathan L Calof; Sheila Wright

    Emerald Group Publishing Limited 2008; US$ 199.00

    This e-book demonstrates the breadth of the CI concept. Papers presented include a case study of an intelligence department in a membership led organisation; a paper exploring the link with strategic marketing intelligence and organizational resilience; an investigation of how Bayes theorem can be used in CI analysis; a look at open source intelligence... more...

  • Consumer Spendingby Saddleback Educational Publishing; Nan Bostick

    Saddleback Publishing 2012; US$ 19.95

    Highly readable with full-color photographs, this 120-page handbook is great for teaching life skills to a twenty-first century population. The handbook will provide readers a thorough and non-threatening introduction to: Consumer Spending; The Wise Buyer; Shopping for Goods; Shopping for Services; Consumer Rights. This handbook offers students a unique... more...

  • Convergeby Bob W. Lord; Ray Velez

    Wiley 2013; US$ 29.95

    The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish,... more...

  • Convergence Marketingby Richard Rosen

    Wiley 2009; US$ 24.95

    Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital... more...

  • Conversations with Marketing Mastersby Laura Mazur; Louella Miles

    Wiley 2009; US$ 60.00

    Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master... more...

  • Corporate Marketing and Identityby John M.T. Balmer

    Emerald Group Publishing Limited 2009; US$ 199.00

    In late November 2007, the 10th Symposium of the International Corporate Identity Group (ICIG) was held at Brunel University, London with Corporate Marketing and Corporate Identity as its foci. To mark this milestone John Balmer arranged for keynote presentations to be given by long-time supporters of the ICIG: all are authorities in the corporate... more...

  • Creative Marketingby Ian Fillis; Ruth Rentschler

    Palgrave Macmillan 2005; US$ 160.00

    Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Rather than perpetuating the belief in the value of traditional marketing... more...

  • Crowdsourcing: Eine systematische Literaturanalyseby Hilal Yavuz

    Diplomica Verlag 2012; US$ 28.13

    Hauptbeschreibung Crowdsourcing ist die Kooperation und das Zusammenbringen von Ideen, Erfahrungen, Kreativität, Fähigkeiten und Wissen der Nutzer, welche zum gegenseitigen Vorteil führt. Somit wird die traditionell hierarchische Organisationsstruktur durch Einbeziehung der Nutzer in die Geschäftsprozesse erweitert. Durch Co-Creation tragen beide... more...