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Marketing. Distribution of products

Most popular at the top

  • Marketing Through Search Optimizationby Alex Michael; Ben Salter

    Taylor and Francis 2007; US$ 38.95

    Marketing Through Search Optimization, Second Edition, is the step-by-step marketer's guide to improving your web ranking in search engines and getting your site listed effectively in online directories. Search engine placement has become a key task for those engaged in website marketing because good positioning in search engines and directories... more...

  • Behavioral Pricingby Hooman Estelami; Sarah Maxwell

    Emerald Group Publishing Limited 2007; US$ 199.00

    The practice of pricing is undergoing constant change. The brand manager’s decision process on what price to charge has evolved over the years, and has become an increasingly complicated task. While pricing decisions were often guided by cost, the competitive nature of markets and the increasing complexity of consumer psychology have shifted pricing... more...

  • Taking Brand Initiativeby Mary Jo Hatch; Majken Schultz

    Wiley 2008; US$ 29.95

    Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization. In this groundbreaking book, international... more...

  • The Satisfied Customerby C. Fornell

    Palgrave Macmillan 2007; US$ 9.99

    The Satisfied Customer is a clarion call to managers demonstrating the unheralded value of customer satisfaction with surprising statistics. Fornell estimates that a one-point decline in customer satisfaction costs the average company on the American Customer Satisfaction Index almost one billion dollars. more...

  • Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasakiby Rohit Bhargava

    McGraw-Hill Education 2008; US$ 32.00

    The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava... more...

  • Telephone Service Excellenceby Jon C Warner

    Worldwide Center for Organizational Development 2006; US$ 9.50

    Because a telephone call will often be the first and most long-lasting impression a customer forms about your organisation, this Customer Service Excellence Rapid Skill Builder booklet has been developed to help you create better first impressions and assist in coaching individuals in effective telephone skills. Many of the principles we will talk... more...

  • Strategic Integrated Marketing Communicationsby Larry Percy

    Taylor and Francis 2008; US$ 55.95

    This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective. Integrated Marketing Communications is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. The book shows clearly that this is rarely achieved in organisations... more...

  • Effects of Computer Innovation on Financial Practiceby Drew B Winters

    Emerald Group Publishing Limited 2008; US$ 199.00

    Computers have become an important component of daily life, at work and home, with their quick processing ability helping us make informed decisions more quickly. The essays in this e-book discuss the effect of computers on business financial decisions, covering instant messenger, IPO's and the financial effect of computer systems. more...

  • Social Marketing for Better Job Quality in Micro and Small Enterprises in Ghanaby Chris Seeley

    International Labour Office 2004; US$ 5.00

    Describes a pilot study carried out in Ghana in between 2001 and 2003 that aimed to assess the extent to which marketing techniques in the form of radio and television campaigns could contribute to improving job quality (in particular occupational safety and health) in micro and small enterprises. more...

  • Relationships, Networks and Interactions in Food and Agriculture Business-to-Business Marketing and Purchasingby Adam Lindgreen; Martin Hingley; Jacques Trienekens

    Emerald Group Publishing Limited 2008; US$ 199.00

    The study of relationships, networks, and interactions in food and agriculture business-to-business marketing and purchasing is an important endeavor. From having been concerned with getting the ‘marketing mix’ right, the food and agriculture setting has experienced significant changes over the past decades. Traditionally, marketing focused... more...