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Marketing. Distribution of products

Most popular at the top

  • Customer Relationship Managementby Graham Roberts-Phelps

    Thorogood Publishing 2001; US$ 24.95

    This title is all about the latest techniques for attracting and retaining customers. It looks at techniques of "customerized selling", how to create a culture of creativity in your business; ideas for customer service skills, and how to segment your customers by value, pattern and buying criteria. more...

  • Launching New Products and Servicesby Rodney Overton

    Martin Books 2007; US$ 24.95

    This book is a must for anybody involved in, or about to become involved in, launching new products and services to the market place. It is easily understood, and provides a wide and extensive range of information dealing with critical issues involved in launching new products. Contents include: Planning Strategic management Registrations... more...

  • Trust - Current Thinking and Future Researchby David C Arnott; David Wilson

    Emerald Group Publishing Limited 2007; US$ 199.00

    Trust - a belief in the reliability of a third party, particularly when there is an element of personal risk - lies at the heart of the marketing concept. Any successful relationship, from friendship and marriage to partnerships and business transactions, is dependent to a greater or lesser extent upon the degree of trust between the parties. If marketing... more...

  • Business to Business Services - Multiple Markets and Multi-Disciplinary Perspectives for the Twenty-First Centuryby Katherine Tyler; Mark Patton; Marco Mongiello

    Emerald Group Publishing Limited 2007; US$ 199.00

    This e-book addresses the concept of services business markets (SBMs). The guest editors raise the point that SBMs are more uncertain, complex, and interdependent than B2B markets; yet there is no comprehensive, critical literature review of services business markets, nor is there a publication outlet which focuses solely on SBMs which would provide... more...

  • Brand, Organizational Identity and Reputation in SMEs - An Overviewby Temi Abimbola; Christine Vallaster

    Emerald Group Publishing Limited 2007; US$ 199.00

    As we progress through the 21st century, organizations – small, medium and large - are competing in an environment that is global in nature and scope, information rich and knowledge based. In compiling this e-book, the increasing role that brand, organizational identity and reputation occupy in competitive markets loaded with meanings, and the... more...

  • Assessing and Building upon Wroe Alderson’s Intellectual Legacyby Stanley J. Shapiro; Göran Svensson

    Emerald Group Publishing Limited 2007; US$ 199.00

    In the editorial introduction to this e-book, Stanley J. Shapiro opens with the statement that Wroe Alderson was unquestionably the most influential marketing thinker of the mid-twentieth century. However, with the decline of Ph.D. seminars in the history of marketing thought and the development of marketing theory, fewer young academics have heard... more...

  • Behavioral Pricingby Hooman Estelami; Sarah Maxwell

    Emerald Group Publishing Limited 2007; US$ 199.00

    The practice of pricing is undergoing constant change. The brand manager’s decision process on what price to charge has evolved over the years, and has become an increasingly complicated task. While pricing decisions were often guided by cost, the competitive nature of markets and the increasing complexity of consumer psychology have shifted pricing... more...

  • The Satisfied Customerby C. Fornell

    Palgrave Macmillan 2007; US$ 9.99

    The Satisfied Customer is a clarion call to managers demonstrating the unheralded value of customer satisfaction with surprising statistics. Fornell estimates that a one-point decline in customer satisfaction costs the average company on the American Customer Satisfaction Index almost one billion dollars. more...

  • Marketing Through Search Optimizationby Alex Michael; Ben Salter

    Taylor and Francis 2007; US$ 38.95

    Marketing Through Search Optimization, Second Edition, is the step-by-step marketer's guide to improving your web ranking in search engines and getting your site listed effectively in online directories. Search engine placement has become a key task for those engaged in website marketing because good positioning in search engines and directories... more...

  • Marketing Strategyby Paul Fifield

    Taylor and Francis 2008; US$ 58.95

    The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book. As in previous editions, 'Marketing Strategy' strips away the confusion and jargon that surround what ought to be one... more...