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Marketing. Distribution of products

Most popular at the top

  • Marketing Outrageously Reduxby Jon Spoelstra; Mark Cuban

    Bard Press 2011; US$ 17.99

    Tom Peters says, Jon Spoelstra knows his stuff. Pat Williams, founder of Orlando Magic says, I consider Jon the top marketer in the world. The Wall Street Journal says, Mr. Spoelstra is one of those guys who thinks 'out of the box'. In this revised edition, Jon provides a real-world game plan for increasing your top line with marketing and promotion... more...

  • Doing Qualitative Community Researchby Ernest Quimby

    Bentham Science Publishers 2012; US$ 49.00

    This text describes important considerations for conceptualizing, designing and carrying out qualitative research in community settings. The book covers various research aspects with respect to teaching, learning, practicing and assessing. Readers will gain insights into qualitative methodology as a vital stand-alone approach and find it to be an illuminating... more...

  • Customer Centricityby Peter Fader

    Wharton Digital Press 2012; US$ 11.99

    Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customersand then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter... more...

  • Handbook of Marketing and Financeby Shankar Ganesan

    Edward Elgar Publishing 2012; US$ 60.00

    Demonstrating the value created by the marketing function to business operations and financial performance has become very important in many organizations. Top managers are constantly challenging marketers to document marketing's contribution to the bottom-line and link marketing investments and assets to metrics that matter to them. This Handbook... more...

  • Convergeby Bob W. Lord; Ray Velez

    Wiley 2013; US$ 29.95 US$ 26.50

    The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish,... more...

  • Luxus und Nachhaltigkeitby Gesa Prüne

    Springer Fachmedien Wiesbaden 2013; US$ 42.48

    ​Sind Luxus und Nachhaltigkeit ein Widerspruch? Birgt nicht vielleicht gerade das Luxussegment besonders großes Potenzial für umwelt- und sozialverträgliche Produkte? Zur Beantwortung dieser Fragen untersucht Gesa Prüne umfassend die Konsumpräferenzen des relevanten Marktes und entwickelt  marken- und kommunikationsstrategische Handlungsempfehlungen... more...

  • Motivation und Anerkennung im freiwilligen Engagementby Lisa Katrin Schürmann

    Springer Fachmedien Wiesbaden 2013; US$ 22.72

    Fast ein Viertel aller EuropäerInnen über 15 Jahren übt ein freiwilliges Engagement aus. In Deutschland ist es sogar mehr als ein Drittel. Das Thema ist in den letzten Jahren verstärkt in der Öffentlichkeit präsent: sei es in Print-, Radio- und TV-Beiträgen oder anlässlich von Preisverleihungen an Ehrenamtliche. Vor diesem Hintergrund ernannte der... more...

  • Digilogueby Anders Sorman-Nilsson

    Wiley 2013; US$ 38.00 US$ 33.50

    How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world . Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of customers’ enduring need for... more...

  • The Art of Digital Brandingby Ian Cocoran

    Allworth Press 2010; US$ 19.99

    Here’s the definitive guide to building a Web presence that will increase revenue, improve customer relations, and enhance brand loyalty. Author Ian Cocoran, a digital brand expert, explains traditional branding and how the same principles can be applied to Web sites, no matter what the industry. Chapters cover the entire range of site content: color... more...