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Marketing. Distribution of products

Most popular at the top

  • BrandChildby Martin Lindstrom

    Kogan Page 2004; US$ 29.99

    Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience. more...

  • The Value Chain and Marketingby Dennis A. Pita; Michael V. Laric; David Walters; Mark Rainbird

    Emerald Group Publishing Limited 2004; US$ 199.00

    In his 1985 book Competitive Advantage, Michael Porter described the value chain as those activities that an organization engages in as it concerns the production, marketing, delivering, and support of its products and/or services. What is important to remember is that each component of a company?s value chain is not mutually exclusive.Previously published... more...

  • The Ultimate Guide to Network Marketingby Joe Rubino

    Wiley 2011; US$ 24.00

    Successful network marketing entrepreneurs share their secrets In The Ultimate Guide to Network Marketing , network marketing guru Dr. Joe Rubino offers readers a wide variety of proven business-building techniques taken from many of the most successful network marketing leaders in the industry. Presenting a wide range of different perspectives... more...

  • Hispanic Marketingby Felipe Korzenny; Betty Ann Korzenny

    Taylor and Francis 2012; US$ 49.95

    This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions... more...

  • Balanced Brandby John Foley; Julie Kendrick

    Wiley 2006; US$ 27.95

    Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputation and actually sustain long-term profitability and growth. This leaves companies vulnerable to dangerous backlash between corporate values, and those of... more...

  • Market Intelligenceby Martin Callingham

    Kogan Page 2004; US$ 32.50

    Callingham (visiting professor, Birkbeck College, U. of London, UK) addresses the concerns that client organizations should address in commissioning and utilizing market research. In 11 chapters, he looks at such topics as the impact of market research on decision-making, the organization of the ma more...

  • Creative Marketingby Ian Fillis; Ruth Rentschler

    Palgrave Macmillan 2005; US$ 150.00

    Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Rather than perpetuating the belief in the value of traditional marketing... more...

  • Total E-mail Marketingby Dave Chaffey

    Taylor and Francis 2006; US$ 58.95

    E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author?s successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit its potential or take their e-mail to the next level.... more...

  • The Making of a Nameby Steve Rivkin

    Oxford University Press 2004; US$ 26.99

    Shows how and why brand names make their place in language. This book shows how brand names differ from other names, and what goes into making a good name good and a bad name terrible. Giving both a history of brand naming and a how-to, with insights into the business of brand naming, this work is useful for those interested in "owned words". more...

  • Marketing Championsby Roy A. Young; Allen M. Weiss; David W. Stewart

    Wiley 2006; US$ 29.95

    Praise for Marketing Champions "Much has been written about the importance of using marketing principles and tools effectively. But we've paid far less attention to how marketing works within an organization--and how marketers can better interact with other prime movers in their companies. This book really delivers on this much-neglected subject--sounding... more...