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Marketing. Distribution of products

Most popular at the top

  • Corporate Marketing and Identityby John M.T. Balmer

    Emerald Group Publishing Limited 2009; US$ 199.00

    In late November 2007, the 10th Symposium of the International Corporate Identity Group (ICIG) was held at Brunel University, London with Corporate Marketing and Corporate Identity as its foci. To mark this milestone John Balmer arranged for keynote presentations to be given by long-time supporters of the ICIG: all are authorities in the corporate... more...

  • Relationship Marketingby Francis A Buttle

    SAGE Publications 1996; US$ 52.00

    `This book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium. Don't argue. Just read the book!' - Evert Gummesson, Stockholm University By examining the... more...

  • Salesby Ferguson

    Infobase Publishing 2009; US$ 39.54

    "Careers in Focus: Sales" profiles 20 careers in this complex and diverse field. Job profiles of this title include: advertising account executives; auctioneers; commodities brokers; counter and rental clerks; financial services brokers; insurance agents and brokers; internet transaction specialists; real estate agents and brokers; retail... more...

  • Data-Driven Marketingby Mark Jeffery

    Wiley 2010; US$ 29.95 US$ 20.96

    NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves... more...

  • Marketing 3.0by Philip Kotler; Hermawan Kartajaya; Iwan Setiawan

    Wiley 2010; US$ 24.95 US$ 17.46

    Understand the next level of marketing The new model for marketing- Marketing 3.0 -treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0... more...

  • The Nonprofit Marketing Guideby Kivi Leroux Miller; Katya Andresen

    Wiley 2010; US$ 39.95 US$ 27.96

    A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that... more...

  • From Brand Vision to Brand Evaluationby Leslie de Chernatony

    Taylor and Francis 2010; US$ 62.95

    Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from... more...

  • CIM Coursebook: The Marketing Planning Processby Ray Donnelly; Graham Harrison; Phil Megicks

    Taylor and Francis 2010; US$ 45.95

    Butterworth-Heinemann?s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make... more...

  • Build a Brand in 30 Daysby Simon Middleton

    Wiley 2010; US$ 22.00 US$ 15.40

    You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be... more...

  • CIM Revision Card: Strategic Marketing Decisionsby marketing Knowledge

    Taylor & Francis 2005; US$ 13.95

    Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format... more...