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Marketing. Distribution of products

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  • The Nonprofit Marketing Guideby Kivi Leroux Miller; Katya Andresen

    Wiley 2010; US$ 39.95

    A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that... more...

  • Cult of Analytics: Driving online marketing strategies using web analyticsby Steve Jackson

    Taylor and Francis 2009; US$ 49.95

    If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online search optimization, this book will provide you with the tools and insight you need to do just that. Even more, it will give you an actionable plan to transform the culture of your... more...

  • CIM Coursebook: The Marketing Planning Processby Ray Donnelly; Graham Harrison; Phil Megicks

    Taylor and Francis 2010; US$ 45.95

    Butterworth-Heinemann?s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make... more...

  • Build a Brand in 30 Daysby Simon Middleton

    Wiley 2010; US$ 22.00

    You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be... more...

  • CIM Revision Card: Strategic Marketing Decisionsby marketing Knowledge

    Taylor & Francis 2005; US$ 13.95

    Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format... more...

  • The Brand Gymby David Taylor; David Nichols

    Wiley 2010; US$ 49.00

    This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the highly successful original version, the book consists of a programme of 8 "workouts" that will help marketers raise their own... more...

  • Strategic Thinkingby Simon Wootton

    Kogan Page 2010; US$ 24.95 US$ 18.71

    Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership is a practical workbook which takes the reader through the logical stages in strategic planning. Supported by online material, this step-by-step guide shows readers how to formulate strategies and predict future changes. more...

  • Relationship Marketingby Steve Baron; Tony Conway; Gary Warnaby

    SAGE Publications 2010; US$ 37.00

    Provides not only new insights into the subject but also offers readers a highly applied framework for exploring the contribution of relationship marketing to organisational performance. more...

  • Strategy from the Outside In: Profiting from Customer Valueby George Day; Christine Moorman

    McGraw-Hill Education 2010; US$ 32.95

    Make customer value a C-Suite priority for lasting profits and growth While the Great Recession ravaged the balance sheets of long-standing leaders in their respective industries, many companies have actually gained market share, grown revenues and profits, and created more value for customers. These are not flash-in-the-pan companies?world-beaters... more...

  • Kellogg on Marketingby Alice M. Tybout; Bobby J. Calder; Philip Kotler

    Wiley 2010; US$ 29.95

    The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. Includes more than 60% new material on both fundamental marketing concepts and hot topics... more...