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Marketing. Distribution of products

Most popular at the top

  • Global Brand Integrity Managementby Richard S. Post; Penelope N. Post

    McGraw-Hill Education 2007; US$ 39.95

    Does your management strategy protect your brand? Who will be the new global business leaders? Those who understand that managing brand and product integrity is crucial to long-term market and financial success. Global Brand Integrity Management presents a blueprint for protecting the core revenue-related assets of your company-brand, product,... more...

  • The Satisfied Customerby C. Fornell

    Palgrave Macmillan 2007; US$ 9.99

    The Satisfied Customer is a clarion call to managers demonstrating the unheralded value of customer satisfaction with surprising statistics. Fornell estimates that a one-point decline in customer satisfaction costs the average company on the American Customer Satisfaction Index almost one billion dollars. more...

  • Assessing and Building upon Wroe Alderson’s Intellectual Legacyby Stanley J. Shapiro; Göran Svensson

    Emerald Group Publishing Limited 2007; US$ 199.00

    In the editorial introduction to this e-book, Stanley J. Shapiro opens with the statement that Wroe Alderson was unquestionably the most influential marketing thinker of the mid-twentieth century. However, with the decline of Ph.D. seminars in the history of marketing thought and the development of marketing theory, fewer young academics have heard... more...

  • Behavioral Pricingby Hooman Estelami; Sarah Maxwell

    Emerald Group Publishing Limited 2007; US$ 199.00

    The practice of pricing is undergoing constant change. The brand manager’s decision process on what price to charge has evolved over the years, and has become an increasingly complicated task. While pricing decisions were often guided by cost, the competitive nature of markets and the increasing complexity of consumer psychology have shifted pricing... more...

  • Marketing Strategyby Paul Fifield

    Taylor and Francis 2008; US$ 58.95

    The third edition of this established book brings the reader up to date with the latest repurcussions of new technology upon marketing planning and implementation, and launches a new strategy model (SCORPIO) at the core of the book. As in previous editions, 'Marketing Strategy' strips away the confusion and jargon that surround what ought to be one... more...

  • Product Experienceby Hendrik N. J. Schifferstein; Paul Hekkert

    Elsevier Science 2011; US$ 225.00

    The book brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the present book takes a very broad, possibly all-inclusive perspective, on how people experience products. It thereby bridges gaps between several areas within psychology (e.g. perception, cognition, emotion)... more...

  • Taking Brand Initiativeby Mary Jo Hatch; Majken Schultz

    Wiley 2008; US$ 29.95

    Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization. In this groundbreaking book, international... more...

  • Effects of Computer Innovation on Financial Practiceby Drew B Winters

    Emerald Group Publishing Limited 2008; US$ 199.00

    Computers have become an important component of daily life, at work and home, with their quick processing ability helping us make informed decisions more quickly. The essays in this e-book discuss the effect of computers on business financial decisions, covering instant messenger, IPO's and the financial effect of computer systems. more...

  • Telephone Service Excellenceby Jon C Warner

    Worldwide Center for Organizational Development 2006; US$ 9.50

    Because a telephone call will often be the first and most long-lasting impression a customer forms about your organisation, this Customer Service Excellence Rapid Skill Builder booklet has been developed to help you create better first impressions and assist in coaching individuals in effective telephone skills. Many of the principles we will talk... more...

  • Social Marketing for Better Job Quality in Micro and Small Enterprises in Ghanaby Chris Seeley

    International Labour Office 2004; US$ 5.00

    Describes a pilot study carried out in Ghana in between 2001 and 2003 that aimed to assess the extent to which marketing techniques in the form of radio and television campaigns could contribute to improving job quality (in particular occupational safety and health) in micro and small enterprises. more...