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Marketing. Distribution of products

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  • Branded!by Bernie Brennan; Lori Schafer

    Wiley 2010; US$ 29.95 US$ 26.50

    Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's... more...

  • The Vibeby Gary Bertwistle

    Wiley 2010; US$ 38.00 US$ 33.50

    While most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo that gets slapped onto the side of a truck or onto a shirt. Today it's brands that will thrive and survive, and to build a brand, you need to create the right vibe around your business. In The Vibe Gary Bertwistle... more...

  • Educating tomorrow's marketersby Ross Brennan

    Emerald Publishing Limited 2010; US$ 199.00

    The inspiration for this e-book emerged from the marketing education track of the 2009 annual conference of the Academy of Marketing, hosted by Leeds Metropolitan University. This conference track is always popular and lively, but 2009 was a vintage year, with 36 papers submitted. Such a wealth of material seemed to be a suitable foundation on which... more...

  • The behavioral aspects of pricingby Sarah Maxwell

    Emerald Publishing Limited 2010; US$ 199.00

    This e-book features research presented at the Academy of Marketing’s 5th International Colloquium, with papers that cover the issues surrounding company brand management in the face of local, national and global constraints in a rapidly changing external environment. more...

  • Rainmaking Conversationsby Mike Schultz; John E. Doerr

    Wiley 2011; US$ 24.95 US$ 21.99

    Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a proven system for leading masterful conversations that fill the pipeline, secure new deals, and maximize the potential of your account. Rainmaking Conversations... more...

  • Strategische Kommunikation und Stakeholdermanagementby Klaus Oestreicher

    Wiley 2010; US$ 52.50 US$ 47.25

    In Zeiten, in denen Marketing und Kommunikation immer weiter verschmelzen und immaterielle Unternehmenswerte permanent an Bedeutung gewinnen, geht es nicht mehr alleine darum, Kunden, Investoren und Mitarbeiter f?r sich zu gewinnen, sondern s?mtliche Stakeholder eines Unternehmens: alle diejenigen, die von Unternehmensentscheidungen betroffen sind... more...

  • Baked Inby Alex Bogusky; John Winsor

    Agate Publishing 2009; US$ 20.95

    Baked-In shows how marketing can and must re-invent itself in the 21st century, using the tools at hand both from digital technology and networked media and from the fast-evolving activist marketplace. As such, it's an essential guide for all businesses looking to succeed. more...

  • Marketingby Chris Hackley

    SAGE Publications 2009; US$ 44.00

    An unrivalled and entertaining introduction to the essentials of critical theory in marketing more...

  • Small Business Smarts: Building Buzz with Social Mediaby Steve O'Leary; Kim Sheehan; Sterling Lentz

    ABC-CLIO 2011; US$ 38.00

    Social networking plus small business is a slam dunk! Small Business Smarts: Building Buzz with Social Media explains why that's so and helps small business owners decide whether social media tools are right for them. Assuming the answer is yes, the book offers concrete advice and implementation suggestions that make using tools to start building... more...

  • Product Strategy for High Technology Companiesby Michael McGrath

    McGraw-Hill Education 2000; US$ 52.00

    One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on... more...