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- Kogan Page 2010; US$ 24.95
Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership is a practical workbook which takes the reader through the logical stages in strategic planning. Supported by online material, this step-by-step guide shows readers how to formulate strategies and predict future changes. more...
- McGraw-Hill Education 2010; US$ 32.95 US$ 27.02
Make customer value a C-Suite priority for lasting profits and growth While the Great Recession ravaged the balance sheets of long-standing leaders in their respective industries, many companies have actually gained market share, grown revenues and profits, and created more value for customers. These are not flash-in-the-pan companies?world-beaters... more...
- Wiley 2010; US$ 29.95 US$ 20.96
The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. Includes more than 60% new material on both fundamental marketing concepts and hot topics... more...
- SAGE India 2010; US$ 29.95
A contemporary discourse on how to operate in the rapidly changing environment of the marketplace, this book provides the mantra to build long-term marketing growth. Starting with the understanding of consumer needs, it takes the reader on a smooth journey of how to understand the market and develop appropriate strategies. In doing that, it provides... more...
- John Wiley & Sons, Ltd. 2010; US$ 1.50 US$ 1.30
Boost your online marketing ROI Attract website traffic and turn it into valuable customersMillions of people click on Google AdWords ads every day. This minibook explains how you can make sure your ads show on searches that are most likely to convert into sales. Understand which ad clicks and impressions lead to conversions, better apportion your... more...
- Presses de l''niversite du Quebec 2010; US$ 13.50
Cette synthèse sur la question du commerce équitable sadresse à tous ceux qui ne sont pas des initiés du sujet. Elle cherche à leur faire connaître, comprendre et analyser le mouvement du commerce équitable, pourensuite leur permettre de se positionner par rapport aux enjeux actuels le concernant. more...
- Kogan Page 2010; US$ 39.95
Customer Care Excellence sets the scene for customer care against a backdrop of increasing customer expectations, globalization and developing technology. Using international case studies and examples (including ebay, Virgin and Aviva) it looks to define really excellent service and shows how organizations can create customer focus. more...
- Wiley 2010; US$ 29.95 US$ 20.96
Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's... more...
- Wiley 2010; US$ 29.99 US$ 20.99
How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such... more...