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- SAGE India 2004; US$ 38.95
`Markets don`t decline, they shift` says Jagdeep Kapoor in his thought provoking new book. Once again, Kapoor presents a powerful and effective roadmap on how to build successful brands. Terming these nine key brand elements as `Shaastras`, he highlights important truths that each marketer must know to build healthy brands. Beginning from the `Need... more...
- SAGE India 2004; US$ 42.95
Consumer marketing, aimed primarily at the urban middle-classes, has dominated the imagination of marketing strategists in India. However, in the race to capture the consumer sector, some of the crucial and upcoming sectors of the Indian economy, which are gathering considerable momentum after economic liberalization, have escaped a close and rigorous... more...
- Emerald Group Publishing Limited 2008; US$ 110.00
The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading academicians and researchers. Each volume respresents an acroos-the-board view of the full range of current marketing research methodologies. more...
- New Age International Pvt. Ltd., Publishers 2007; US$ 50.00
About the Book: This book introduces new concepts and approaches in managing competition and strategies for leading ahead in business. Discussions in this book are focused on contemporary business strategies and present synthesis on competitor analysis, marketing-mix strategies, brand management, marketing research, sales management and innovative... more...
- McGraw-Hill Education 2009; US$ 23.00
Connect to customers with compelling content! The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customers? without interrupting... more...
- Wiley 2009; US$ 29.95
Praise for Selling Luxury "Geneviève and Robin have brought together their talents to create a book that gives all Sales Ambassadors the fundamentals in selling and building customer loyalty." — Hamida Belkadi , CEO, De Beers Diamond Jewellers, USA "Selling Luxury is filled with ways of exceeding each client's expectations through offering... more...
- Infobase Publishing 2009; US$ 39.54
"Careers in Focus: Sales" profiles 20 careers in this complex and diverse field. Job profiles of this title include: advertising account executives; auctioneers; commodities brokers; counter and rental clerks; financial services brokers; insurance agents and brokers; internet transaction specialists; real estate agents and brokers; retail... more...
- DK Publishing 2009; US$ 21.00
Twenty-first century tools and tactics to get the word out. You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Target Marketing is full of clever, practical, and easy-to-use strategies to help you... more...
- Emerald Group Publishing Limited 2009; US$ 199.00
Social Marketing is about delivering social values, promoting social causes or effecting social changes by planning and implementing marketing strategies to meet the needs of multiple constituencies. This ebook serves as a forum for researchers to share their ideas and research findings about social marketing issues facing various for profit and... more...