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Marketing. Distribution of products

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  • Selected Papers from the B2B track of the 2006 Academy of Marketing Science Conferenceby Jeffrey Lewin

    Emerald Group Publishing Limited 2008; US$ 199.00

    The articles appearing in this e-book represent the best work submitted to the Business-to-Business Track of the 2006 AMS Annual Conference. There is no central theme among the offered works, rather, they represent a broad array of topics. However they share one important attribute; they all offer topics and discourse of interest and importance to... more...

  • Interpretive Consumer Researchby Bernard Cova; Richard Elliott

    Emerald Group Publishing Limited 2008; US$ 199.00

    In the field of qualitative market research, interpretive approaches to studying consumer behavior are playing an increasing role. This e-book addresses a variety of different themes within interpretivist consumer research, including, discourse analysis, collaborative interpretive consumer research, semiotic analysis and narrative analysis focusing... more...

  • The Brand Bubbleby John Gerzema; Edward Lebar

    Wiley 2008; US$ 27.95

    How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth... more...

  • Market-Led Strategic Changeby Nigel Piercy

    Taylor and Francis 2008; US$ 58.95

    The fourth edition of the best seller, Market-Led Strategic Change, confronts the real issues companies face in going to market effectively and profitably, including: * corporate social responsibility * marketing under siege * dominant customers and much else besides. In his witty and direct style, Nigel Piercy takes into account state-of-the-art... more...

  • Marketing Strategy Masterclassby Paul Fifield

    Taylor and Francis 2008; US$ 58.95

    The very best business isn?t born out of hunches, macho tactical skirmishing or simply ?being busy?, but is the product of careful calculation and understanding customers? needs, wants and aspirations. Marketing Strategy Masterclass is a ?how to? book of marketing strategy focused on doing what our customers want us to do, how they want it done. Included... more...

  • Convergence Marketingby Richard Rosen

    Wiley 2009; US$ 24.95

    Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital... more...

  • Experiential Marketingby Shaz Smilansky

    Kogan Page 2009; US$ 39.95

    Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting in the way. The consumer does not feel any real emotional connection with these brands, and if they do buy, it is simply because the brand that shouted the loudest got their attention. This outdated... more...

  • Theory into Practiceby Jim Blythe; Ruth Rettie

    Emerald Group Publishing Limited 2008; US$ 199.00

    This e-book presents papers from the 2008 Academy of Marketing conference, the theme of which was Theory into Practice This ebook tries to reflect the theme of the conference by choosing papers with strong practical implications: we tried to find ones which were academically rigorous; thought-provoking; and at the same time saying something relevant... more...

  • Competitive Intelligenceby Jonathan L Calof; Sheila Wright

    Emerald Group Publishing Limited 2008; US$ 199.00

    This e-book demonstrates the breadth of the CI concept. Papers presented include a case study of an intelligence department in a membership led organisation; a paper exploring the link with strategic marketing intelligence and organizational resilience; an investigation of how Bayes theorem can be used in CI analysis; a look at open source intelligence... more...

  • Service Quality and Customer Relationship Managementby Marianna Sigala

    Emerald Group Publishing Limited 2008; US$ 199.00

    The interrelationships and the implications between service quality management and CRM practices have not been so far examined. In this vein, it is the aim of this e-book to explore the interlinks between these two major concepts and business practices in order to provide practical implications into two major directions: a) the role of CRM as a tool... more...