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Marketing. Distribution of products

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  • Reframing Strategic Thinking, Part 1by Steven French

    Emerald Group Publishing Limited 2009; US$ 199.00

    This is the first in a series of 2 e-books of the Journal of Management Development by Steven French, where strategy is explored from the perspective of critical theory and complex systems. It is argued in the papers presented in this series that the current approach to strategy is all wrong and that rather than seeking simplistic solutions to complex... more...

  • Strategy Implementationby Alfred Lewis

    Emerald Group Publishing Limited 2009; US$ 199.00

    The papers in this e-book examine how businesses can implement strategy within their company policies. With papers covering factors in international competition, sustainability, strategy in the recession and mind shifts necessary to implement strategy, it offers a broad overview of the subject and some interesting perspectives and solutions. more...

  • How Practice Determines Method and Method Determines Practiceby Prof. Adam Lindgreen

    Emerald Group Publishing Limited 2009; US$ 199.00

    This ebook aims to show how the research process fits into the greater business and community landscape. A great deal of theoretical work and empirical practice underpins the conceptual development of qualitative research, but this ebook strives to bring together multidirectional network learning and addresses gaps in both literature and practice. more...

  • All Marketers Are Liarsby Seth Godin

    Penguin Group US 2009; US$ 23.95

    Seth Godin?s three essential questions for every marketer: ?What?s your story?? ?Will the people who need to hear this story believe it?? ?Is it true?? All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior... more...

  • Smart Services and Smart Worldsby Evi Syukur; Javier García-Villalba

    Emerald Group Publishing Limited 2009; US$ 199.00

    With computing technology maturing, a multitude of computer based services (ranging from controlling the lighting in the environment to booking a flight) can be made available for users anytime anywhere. Efficient and effective ubiquitous services and networking, lead to ubiquitous and smart intelligent computing environments. As for this e-book on... more...

  • Managing Operations in an Expanding Europeby Nuran Acur; Chris Voss

    Emerald Group Publishing Limited 2009; US$ 199.00

    The 14th International Conference of Annual European Operations Management Association (EurOMA) took place in Ankara, June 2007 with the theme ‘Managing Operations in an Expanding Europe’. The Conference aimed to offer an opportunity for considering past developments in the field of operations management in Europe, as well as looking ahead... more...

  • Manufacturing Technology Managementby Nicholas Beaumont

    Emerald Group Publishing Limited 2009; US$ 199.00

    This e-book comprises of papers originally presented at the 5th Supply Chain Management and Information Systems Conference, Melbourne, Australia in December 2007. The papers advance research in many aspects of manufacturing technology management. A pleasing aspect of many papers is their relevance to practice. more...

  • Managing the Customer Experienceby Adrian Palmer

    Emerald Group Publishing Limited 2009; US$ 199.00

    This e-book aims to raise debate about the theory and application of customer experience within the context of direct marketing. Despite the apparent appeal of the concept, the unique nature of a customer experience, which is specific to a customer, at a specific time and location, in the context of a specific event, provides challenges for managers... more...

  • Supply Chains in Times of Crisisby R. Glenn Richey

    Emerald Group Publishing Limited 2009; US$ 199.00

    This e-book is the second of three to focus specifically on human and humanitarian issues in disaster management and crisis strategic planning issues relevant to 21st century supply chain management and business logistics. This issue presents concerns that will strike close to home with all of us who have been through or experienced a crisis situation... more...

  • Behavioural Pricingby Sarah Maxwell

    Emerald Group Publishing Limited 2009; US$ 199.00

    This e-book is devoted to the behavioral aspects of pricing, and contains articles that look at pricing on the Internet, pricing across cultures and pricing services. more...