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Marketing. Distribution of products

Most popular at the top

  • Strategy from the Outside In: Profiting from Customer Valueby George Day; Christine Moorman

    McGraw-Hill Education 2010; US$ 32.95 US$ 27.02

    Make customer value a C-Suite priority for lasting profits and growth While the Great Recession ravaged the balance sheets of long-standing leaders in their respective industries, many companies have actually gained market share, grown revenues and profits, and created more value for customers. These are not flash-in-the-pan companies?world-beaters... more...

  • Marketing Managementby Pingali Venugopal

    SAGE India 2010; US$ 29.95

    A contemporary discourse on how to operate in the rapidly changing environment of the marketplace, this book provides the mantra to build long-term marketing growth. Starting with the understanding of consumer needs, it takes the reader on a smooth journey of how to understand the market and develop appropriate strategies. In doing that, it provides... more...

  • Commerce équitableby Jean-Frédéric Lemay; Louis Favreau; Christophe Maldidier

    Presses de l''niversite du Quebec 2010; US$ 13.50

    Cette synthèse sur la question du commerce équitable s’adresse à tous ceux qui ne sont pas des initiés du sujet. Elle cherche à leur faire connaître, comprendre et analyser le mouvement du commerce équitable, pourensuite leur permettre de se positionner par rapport aux enjeux actuels le concernant. more...

  • Customer Care Excellenceby Sarah Cook

    Kogan Page 2010; US$ 39.95

    Customer Care Excellence sets the scene for customer care against a backdrop of increasing customer expectations, globalization and developing technology. Using international case studies and examples (including ebay, Virgin and Aviva) it looks to define really excellent service and shows how organizations can create customer focus. more...

  • Branded!by Bernie Brennan; Lori Schafer

    Wiley 2010; US$ 29.95 US$ 20.96

    Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's... more...

  • The Vibeby Gary Bertwistle

    Wiley 2010; US$ 38.00 US$ 26.60

    While most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo that gets slapped onto the side of a truck or onto a shirt. Today it's brands that will thrive and survive, and to build a brand, you need to create the right vibe around your business. In The Vibe Gary Bertwistle... more...

  • Social Media Marketingby Dave Evans; Jake McKee; Susan Bratton

    Wiley 2010; US$ 29.99 US$ 17.99

    How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such... more...

  • Educating tomorrow's marketersby Ross Brennan

    Emerald Group Publishing Limited 2010; US$ 199.00

    The inspiration for this e-book emerged from the marketing education track of the 2009 annual conference of the Academy of Marketing, hosted by Leeds Metropolitan University. This conference track is always popular and lively, but 2009 was a vintage year, with 36 papers submitted. Such a wealth of material seemed to be a suitable foundation on which... more...

  • The behavioral aspects of pricingby Sarah Maxwell

    Emerald Group Publishing Limited 2010; US$ 199.00

    This e-book features research presented at the Academy of Marketing’s 5th International Colloquium, with papers that cover the issues surrounding company brand management in the face of local, national and global constraints in a rapidly changing external environment. more...

  • Rainmaking Conversationsby Mike Schultz; John E. Doerr

    Wiley 2011; US$ 24.95 US$ 14.97

    Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a proven system for leading masterful conversations that fill the pipeline, secure new deals, and maximize the potential of your account. Rainmaking Conversations... more...