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Marketing. Distribution of products

  • Vergemeinschaftung in der Volkswagenweltby

    VS Verlag für Sozialwissenschaften 2011; US$ 39.99

    Seit 2001 gibt es eine international vernetzte Forschung zu ?brand communities?, d.h. zu sozialen Netzwerken, die aus hochengagierten Kunden spezieller Markenprodukte wie Apple, Harley-Davidson oder Sony bestehen. Die Beiträge in diesem Band schließen an diese Forschung an und wenden sie auf Kunden von Produkten der Volkswagen AG an. Darüber hinaus... more...

  • Smart Device to Smart Device Communicationby

    Springer International Publishing 2014; US$ 119.00

    Discusses ground breaking ideas in the newly emerging of D2D communication over licensed band Covers the complete System level simulator for D2D communication for the analysis of proposed protocol and algorithm Presents real life applications and use cases more...

  • Managing Consumer Servicesby

    Springer International Publishing 2014; US$ 129.00

    Presents an innovative perspective for both researchers and practitioners in service management Based on a global point of view and a multi-disciplinary approach Discusses ready-to-implement practices and models for business more...

  • E-commerce Platform Acceptanceby

    Springer International Publishing 2014; US$ 129.00

    Provides a comprehensive view on e-commerce acceptance from the perspectives of suppliers, retailers and consumers Identifies the opportunities and threats deriving from acceptance of e-commerce Explores a holistic view on e-commerce that will be useful for researchers interested in virtual platforms and practitioners involved in development of... more...

  • Multi-objective Evolutionary Optimisation for Product Design and Manufacturingby

    Springer London 2011; US$ 229.00

    Presents state-of-the-art research in the area of multi-objective evolutionary optimisation for integrated product design and manufacturing Provides a comprehensive review of the literature Gives in-depth descriptions of recently developed innovative and novel methodologies, algorithms and systems in the area of modelling, simulation and optimisation... more...

  • Product Concept Designby

    Springer London 2010; US$ 209.00

    Uniquely combines engineering design, industrial design, and future studies to give a introduction to the intial (fuzzy) stages of product development with examples taken from three of the world?s leading companies (Nokia, Kvaerner and Volvo) more...

  • Human-Centered Social Media Analyticsby

    Springer International Publishing 2014; US$ 109.00

    Provides a survey of next-generation social computational methodologies, from fundamentals to state-of-the-art techniques Includes perspectives from an international and interdisciplinary selection of pre-eminent authorities Presents balanced coverage of both detailed theoretical analysis and real-world applications more...

  • Information and Communication Technologies in Tourism 2014by

    Springer International Publishing 2014; US$ 279.00

    Presents research on cutting-edge technologies in travel and tourism by leading scholars in the field Offers practical insights into IT-related managerial issues Provides a collection of diverse perspectives and methodologies more...

  • Brand Relevanceby David A. Aaker

    Wiley 2010; US$ 32.95

    Branding guru Aaker shows how to eliminate the competition andbecome the lead brand in your market This ground-breaking book defines the concept of brand relevanceusing dozens of case studies-Prius, Whole Foods, Westin, iPad andmore-and explains how brand relevance drives market dynamics, whichgenerates opportunities for your brand and threats for... more...

  • Managing Brand Equityby David A. Aaker

    Free Press 2009; US$ 35.00

    The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive... more...