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Marketing. Distribution of products

  • Proceedings of the 2011 International Conference on Informatics, Cybernetics, and Computer Engineering (ICCE2011) November 19-20, 2011, Melbourne, Australiaby

    Springer Berlin Heidelberg 2011; US$ 459.00

    The volume includes a set of selected papers extended and revised from the International Conference on Informatics, Cybernetics, and Computer Engineering. Intelligent control is a class of control techniques, that use various AI computing approaches like neural networks, Bayesian probability, fuzzy logic, machine learning, evolutionary computation... more...

  • Advances in Electronic Commerce, Web Application and Communicationby

    Springer Berlin Heidelberg 2012; US$ 359.00

    This book is the first volume of proceedings of the second International Conference on Electronic Commerce, Web Application and Communication (ECWAC2012), presenting the latest research on the topic by experts from around the globe. more...

  • Innovationsmanagementby

    Springer Berlin Heidelberg 2012; US$ 109.00

    Der dritte Band des Handbuchs liefert einen aktuellen und umfassenden Überblick zum Gebiet Innovationsmanagement. Adressiert werden die Themen strategisches Innovationsmanagement, Produktplanung, Produktarchitekturgestaltung, Gestaltung von Produktentwicklungsprozessen, Innovationscontrolling und Product Lifecycle Management. Zu jedem der im Handbuch... more...

  • Driving the Economy through Innovation and Entrepreneurshipby

    Springer India 2013; US$ 349.00

    Modern technologies are central to creation of wealth through business expansion leading to economic development. This is visible in the fast-paced technology-induced economic growth experienced by most countries, especially by rapidly growing economies such as India, China, Brazil, South Korea, among others. Increasing individual scientific contribution,... more...

  • Distribution Logisticsby

    Springer Berlin Heidelberg 2012; US$ 149.00

    The complexity of distribution systems is augmented by various trends: globalization of the manufacturing industry, rising customer demands, and the reverse flows within closed-loop systems. In this light, the need for ?advanced? planning methods that are based on quantitative optimization is constantly increasing. This book takes up the challenges... more...

  • Consumer-Driven Demand and Operations Management Modelsby

    Springer US 2009; US$ 239.00

    This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer. more...

  • Wirtschaftsinformatik in Wissenschaft und Praxisby

    Springer Berlin Heidelberg 2014; US$ 39.99

    Die Schwerpunkte der Wirtschaftsinformatik ändern sich. Für viele Jahre stand die Nutzung der Informations- und Kommunikationstechnik zur Effizienzsteigerung von Prozessen in Unternehmen und öffentlichen Verwaltungen im Vordergrund. Heute ist immer mehr der private Bereich das wichtigste Einsatzgebiet der Informations- und Kommunikationstechnik. Diese... more...

  • Network Governanceby

    Springer Berlin Heidelberg 2013; US$ 179.00

    The current book on Nework Governance contributes to the literature by offering new perspectives on network goals and performance, inter-organizational learning and trust in alliances, corporate governance issues in cooperatives, governance of cross-border retail networks, contract design and governance innovations in cooperatives and fanchising. more...

  • Brand Relevanceby David A. Aaker

    Wiley 2010; US$ 32.95

    Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats... more...