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- W. Bertelsmann Verlag 2009; US$ 21.41
Gestalter für visuelles Marketing entwickeln und realisieren visuelle Gestaltungskonzepte. Sie gestalten Verkaufs-, Präsentations- oder Ausstellungsräume und präsentieren Waren, Produkte bzw. Dienstleistungen. Gestalter für visuelles Marketing arbeiten vorwiegend in Einzelhandelsgeschäften, z.B. in Kauf- und Möbelhäusern. Darüber hinaus sind ihre Fähigkeiten... more...
- Wiley 2010; US$ 32.95
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats... more...
- Free Press 2009; US$ 35.00
The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive... more...
- Wiley 2010; US$ 25.95
Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological... more...
- Campus Verlag 2011; US$ 34.70
Darf ein Umweltethiker einen Offroader fahren? Muss eine Medizinethikerin, die sich für die Organspende ausspricht, einen Organspendeausweis haben? Ethikerinnen und Ethiker beantworten solche Fragen zuweilen mit einer Anekdote des Philosophen Max Scheler, der, angesprochen auf den Widerspruch zwischen seinen moralischen Maßstäben und seinem ausufernden... more...
- Taylor and Francis 2003; US$ 67.95
The Authority of the Consumer explores the implications of `consumer society' - charting its meanings in particular circumstances and analysing this way of understanding the relationships between `providers' and 'recipients'. more...
- Emerald Group Publishing Limited 2007; US$ 199.00
As we progress through the 21st century, organizations small, medium and large - are competing in an environment that is global in nature and scope, information rich and knowledge based. In compiling this e-book, the increasing role that brand, organizational identity and reputation occupy in competitive markets loaded with meanings, and the... more...
- Ashgate Publishing Ltd 2008; US$ 134.95
Responsible risk taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and financial understanding. In a practical and accessible book for those who hold responsibilities in marketing or risk management, David Abrahams brings together relevant risk thinking and a... more...
- Wiley 2005; US$ 75.00
In this lively and readable book, the authors argue that in recent years far too much has been made of customer satisfaction, and that this has come at the expense of hard-edged consumerism. Whether or not "the customer is king," the first rule of business is to make money. Pragmatic and practical, the book destroys seven key myths about customer management... more...