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Marketing. Distribution of products

  • Digitaler Darwinismusby Ralf T. Kreutzer; Karl-Heinz Land

    Springer Fachmedien Wiesbaden 2016; US$ 39.99

    Dieses Buch liefert wertvolle Hilfestellungen und Denkanstöße, um kreative Lösungsprozesse im Unternehmen anzustoßen. Die Autoren präsentieren Best Practices und machen Mut, eigene Ideen auszuprobieren, solange der Markt Fehler noch verzeiht. Sie zeigen, wie man den Herausforderungen begegnet, die mit der zunehmenden Digitalisierung, den sozialen... more...

  • Information and Communication Technologies in Tourism 2016by Alessandro Inversini; Roland Schegg

    Springer International Publishing 2016; US$ 229.00

    The papers presented in this volume advance thestate-of-the-art research on digital marketing and social media, mobile computingand responsive web design, semantic technologies and recommender systems,augmented and virtual reality, electronic distribution and online travelreviews, MOOC and eLearning, eGovernment and sharing economy. This book coversthe... more...

  • Enterprise Applications and Services in the Finance Industryby Artur Lugmayr

    Springer International Publishing 2016; US$ 60.00

    This book constitutes the proceedings of the 7th International Workshop on Enterprise Applications and Services in the Finance Industry, FinanceCom 2014, held in Sydney, Australia, on December 12, 2014. The workshop spans multiple disciplines, including technical, service, economic, sociological, and behavioral sciences. It reflects on technologically... more...

  • Die Anatomie digitaler Geschäftsmodelleby Michael Jaekel

    Springer Fachmedien Wiesbaden 2016; US$ 9.99

    Dieses essential bietet eine Einführung in das Thema digitale Geschäftsmodelle. Es zielt insbesondere darauf ab, ihr Wesen verständlich zu machen, und zeigt ihre Ausgestaltung anhand von Beispielen. Die zunehmende Digitalisierung nahezu aller Lebensbereiche hat gravierende Auswirkungen auf bestehende Geschäftsmodelle in zahlreichen Branchen. Daher... more...

  • Integriertes Online-Marketingby Michael Jacob

    Springer Fachmedien Wiesbaden 2016; US$ 54.99

    Dieses Buch verbindet anschaulich zahlreiche Aspekte des klassischen Marketings mit den modernen Online-Instrumenten und erläutert die Erfolgskomponenten. Denn: Online-Marketing und E-Commerce spielen für fast alle Unternehmen zukünftig eine dominierende Rolle. Wie hängen diese Begriffe zusammen, was wollen Kunden und wie muss eine optimale Integration... more...

  • Pricing and Price Regulationby D. Bös

    Elsevier Science 2015; US$ 72.95

    This clear, precisely written text presents an important branch of the modern, micro-economically based theory of industrial organization and of public finance, utilizing calculus only. Answers are provided to some pertinent economic questions, such as the pricing policies of vote-seeking politicians, of empire-building bureaucrats and of out-put-maximizing... more...

  • The Development of Scientific Marketing in the Twentieth Centuryby Jean-Paul Gaudillière

    Taylor and Francis 2015; US$ 54.95

    The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America. more...

  • Digital Forensics and Cyber Crimeby Joshua I. James; Frank Breitinger

    Springer International Publishing 2015; US$ 72.00

    This book constitutes the refereed proceedings of the 7th International Conference on Digital Forensics and Cyber Crime, ICDF2C 2015, held in Seoul, South Korea, in October 2015. The 14 papers and 3 abstracts were selected from 40 submissions and cover diverse topics ranging from tactics of cyber crime investigations to digital forensic education,... more...

  • Entwicklung mobiler Appsby Marc Schickler; Manfred Reichert; Rüdiger Pryss; Johannes Schobel; Winfried Schlee; Berthold Langguth

    Springer Berlin Heidelberg 2015; Not Available

    Der Band bietet einen schnellen Einstieg in die App-Entwicklung: An einem Beispiel analysieren die Autoren häufige Problemstellungen, sie erläutern Programmierkonzepte, Techniken, Frameworks und Mechanismen und liefern damit wichtige Entscheidungshilfen. more...

  • Leading the Customer Experienceby Ms Sarah Cook

    Ashgate Publishing Ltd 2015; US$ 44.95

    Leading the Customer Experience explores the relationship between leadership behaviour and exceptional service. Most organisation?s strategic aims and goals centre on the delivery of excellent service. Loyal customers not only keep buying from a company but also recommend the business to others. It is clear that managers and leaders throughout an... more...