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Marketing. Distribution of products

  • Why Customers Would Rather Have a Smartphone than a Carby Prof Dr Cor Molenaar

    Ashgate Publishing Ltd 2015; US$ 79.95

    Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops and more on the internet? Why do we spend more on gadgets, smartphones and apps and not more on food, holidays or clothing? Why do most business people only look at symptoms and not the causes of changing... more...

  • Sonderedition 30 Minuten Management & Führungby Rolf Meier; Yvette E. Hofmann; Hartmut Laufer

    Gabal Verlag 2015; US$ 14.07

    Managementkompetenz aus der Praxis für die Praxis. Von der Mitarbeiterführung über strategische Themen bis zur Unternehmensführung von renommierten Experten verständlich dargestellt. 30 Minuten Teamarbeit Im Unternehmen treffen unterschiedliche Menschentypen, Charaktere, Stimmungen aufeinander. Die Herausforderung besteht darin, mit Einfühlungsvermögen... more...

  • Marketingby Svend Hollensen; Marc Oliver Opresnik

    Franz Vahlen 2015; US$ 32.83

    Das Marketing-Lehrbuch in englischer Sprache, zugeschnitten auf den europäischen Markt. Mit zahlreichen Übungsaufgaben, Vertiefungsfragen, Praxisbeispielen und Fallstudien: ?Marketing ? A Relationship Perspective? is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a... more...

  • Kill your Agency Lukas-Pierre Bessis

    Haufe Lexware Verlag 2015; US$ 28.62

    Ideas are not an accidental product! Everyone can be inventive and develop ideas that are creative and thus effective. Lukas-Pierre Bessis' new and successful method for developing ideas considers more than mere aspects of neuro marketing. It's easy to use, sound and practice-approved by renowned companies. "As Lukas explains in this book, creativity... more...

  • Marketing Analyticsby Mike Grigsby

    Kogan Page 2015; US$ 34.95

    Learn about marketing science techniques and how to apply them without fear to compete more effectively in the marketplace. more...

  • Blog Boosting (mitp Business)by Michael Firnkes; Robert Weller

    mitp 2015; US$ 20.63

    * Für private Blogger und Corporate Blogger * Mehr Leser, größere Reichweite, höhere Einnahmen * Mit zahlreichen Praxisbeispielen, Tipps zu Plug-ins und Checklisten Bloggen ist im deutschsprachigen Raum längst kein Nischenthema mehr: Blogger verdienen haupt- und nebenberuflich Geld mit ihren Projekten, und Unternehmen nutzen Corporate Blogs für ihr... more...

  • Chief Customer Officer 2.0by Jeanne Bliss

    Wiley 2015; US$ 28.00

    A Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2.0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses in every vertical around the world. And it will take years off your learning curve. Written by Jeanne Bliss, worldwide authority... more...

  • The Lean Product Playbookby Dan Olsen

    Wiley 2015; US$ 35.00

    The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances... more...

  • Warum das Gehirn Geschichten liebtby Werner T. Fuchs

    Haufe Lexware Verlag 2015; US$ 28.62

    <!-- Generated by XStandard version on 2015-05-26T11:41:34 --><p>Marketing ist keine Wissenschaft, sondern die Kunst, für jede Zielgruppe eine passende Geschichte zu finden, um das gewünschte Verhalten auszulösen.</p><p>Der Experte Werner T. Fuchs zeigt aus neurowissenschaftlicher Sicht, was eine gute Geschichte ausmacht.... more...

  • All You Can Payby Anna Bernasek; D.T. Mongan

    Nation Books 2015; US$ 25.99

    While millions of consumers carry on unaware, powerful companies are racing to gain more knowledge and data than anyone, including any government, has ever had. The goal is to understand consumer behavior and desires, from mundane matters to our most private and intimate affairs. This massive trove of data represents an immense prize for these companies.... more...