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Marketing. Distribution of products

  • The Gamification Toolkitby Kevin Werbach; Dan Hunter

    Wharton Digital Press 2015; US$ 4.99

    Kevin Werbach is a leading expert on the legal, business, and public policy aspects of the Network Age. He is an associate professor of legal studies at The Wharton School, University of Pennsylvania, where he was named the first “Iron Prof? for his gamification research. He co-led the review of the Federal Communications Commission for the Obama... more...

  • The Pricing Journeyby Stephan Liozu

    Stanford University Press 2015; US$ 45.00

    Stephan M. Liozu is Founder of Value Innoruption Advisors. He teaches at Case Western Reserve University's Weatherhead School of Management, where he draws on over 20 years of global business experience to introduce disruptive approaches to strategy, innovation, and value management. more...

  • Be Your Customer's Heroby Adam Toporek

    AMACOM 2015; US$ 14.95

    On the front lines of customer service, every day presents new and unexpected challenges?and even the most dedicated employees can be caught unprepared. They need confidence. They need training. They need help. Be Your Customer's Hero answers the call. The book provides customer-facing professionals with short, simple, actionable advice designed to... more...

  • Salesforce Service Cloud For Dummiesby Jon Paz; T. J. Kelley

    Wiley 2015; US$ 23.99

    Learn to: Enable your agents to provide efficient service Interact with customers through any channel Improve internal communication and collaboration Resolve customers' questions in a timely manner Provide top-notch customer service anytime, anywhere with Salesforce Service Cloud Do you want to interact with customers... more...

  • Askby Ryan Levesque

    Dunham Books 2015; US$ 7.99

    <p>When it comes to the way business is carried out online, the earth beneath our feet is shifting right now—and shifting quickly. The one-size-fits-all approach is fast becoming obsolete. More and more businesses are learning that the more they tailor-make the messages they put on their sites, as well as how they interact with every single... more...

  • Social Media Optimization For Dummiesby Ric Shreves; Michelle Krasniak

    Wiley 2015; US$ 21.59

    Learn to: Apply SEO tactics to social media Use social media to drive traffic to your website Build followers Increase engagement with customers Explore the secret to modern marketing You're already on board with social media. Now you want to learn how to take full advantage of its power to drive traffic to your website and build... more...

  • YouTube Channels For Dummiesby Rob Ciampa; Theresa Moore; John Carucci; Stan Muller; Adam Wescott

    Wiley 2015; US$ 19.99

    Learn to: Establish a channel and create content Monetize your channel and build an audience Make a name for yourself and your business Discover the secrets of YouTube success and get in on all the action! With more than 1 billion unique visitors each month, YouTube is the place to reach new audiences, boost your business, or maybe... more...

  • Social Media Marketing All-in-One For Dummiesby Jan Zimmerman; Deborah Ng

    Wiley 2015; US$ 23.99

    BOOKS 9 IN 1 The Social Media Mix Cybersocial Tools Content Marketing Twitter ® Facebook ® and Instagram ? LinkedIn ® Pinterest ? Other Social Media Marketing Sites Measuring Results; Building on Success A new and improved edition of the bestselling social media marketing book Marketing your business through social... more...