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Marketing. Distribution of products

  • What Great Service Leaders Know and Doby James L. Heskett; W. Earl Sasser; Leonard A. Schlesinger

    Berrett-Koehler Publishers 2015; US$ 34.95

    Entire service businesses have been built around the ideas of Heskett, Sasser, and Schlesinger, pioneers in the world of service. Now they test their ideas against the actual experiences of successful and unsuccessful practitioners, as well as against demands of the future, in a book service leaders around the world will use as a guide for years to... more...

  • Life Phases, Mobility and Consumptionby Dr Niklas Hansson; Mr Jean-Sébastien Vayre; Professor Helene Brembeck; Professor Michèle Lalanne

    Ashgate Publishing Ltd 2015; US$ 124.95

    The very routines of our daily life are to a great extent the expression of our vulnerability and dependence on incredibly wide and complex networks and socio-technical systems. Following people?s routes in the city, makes visible the differentially distributed capacities and potentials for mobility. In today?s consumer society, shopping is the kind... more...

  • The Future of Almost Everythingby Patrick Dixon

    Profile Books 2015; US$ 9.31

    From the man the Wall Street Journal describes as a 'global change guru', more than one hundred of the trends that touch every aspect of our lives. Patrick Dixon looks at how the future will be Fast, Urban, Tribal, Universal, Radical and Ethical - a future of boom and bust and great economic change as the emerging markets grow up; a future of... more...

  • Milennials with Kidsby Jeff Fromm; Marissa Vidler

    AMACOM 2015; US$ 24.95

    While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids... more...

  • The Dark Side of CRMby Bang Nguyen; Lyndon Simkin; Ana Isabel Canhoto

    Taylor and Francis 2015; US$ 59.95

    Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers endure the consequences. Such bad behaviours, by firms and customers, have consequences for perceptions of trust and fairness, for endorsements and referrals, for repeat purchasing... more...

  • Behavioral Marketingby Dave Walters; Bill Nussey

    Wiley 2015; US$ 25.00

    Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, this book defines the key principles of behavioral marketing?including customer journey mapping, channel-level planning,... more...

  • Marketing für Dummiesby Alexander Hiam; Annelies Rokitte

    Wiley 2015; US$ 17.50

    Egal ob Sie sich mit einem kleinen Unternehmen selbstständig machen wollen oder in einer großen Firma arbeiten, gutes und ideenreiches Marketing ist das A und O für den Erfolg jedes Unternehmens! Der Marketing-Experte Alexander Hiam vermittelt Ihnen in dieser Neuauflage seines Bestsellers alle Grundlagen, Trends und Strategien für... more...

  • Predictive Marketingby Omer Artun; Dominique Levin

    Wiley 2015; US$ 29.00

    Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a... more...

  • Happy Salesby Sandra Schubert

    Wiley 2015; US$ 17.50

    In ihrem Buch verbindet die erfolgreiche Verkaufsexpertin Sandra Schubert die relevanten Erkenntnisse der Positiven Psychologie und des modernen Selbst- und Zeitmanagements miteinander und wendet sie auf die Herausforderungen im Verkauf, im Vertrieb und in der Selbständigkeit an. Dabei schöpft sie aus ihren über 25-jährigen Erfahrungen,... more...

  • 5 Gearsby Jeremie Kubicek; Steve Cockram

    Wiley 2015; US$ 25.00

    Be present, connect more effectively, all while being as productive as possible 5 Gears: How to Be Present and Productive When There's Never Enough Time teaches you to shift into the right gear at the right time so that you can grow in your relational intelligence and increase your influence. This revolutionary text introduces you to the five... more...