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Marketing. Distribution of products

  • Wholesale Distribution Businessby Inc The Staff of Entrepreneur Media

    Entrepreneur Press 2014; US$ 49.00

    The experts at Entrepreneur provide a two-part guide to success. First, learn how you can start a thriving wholesale operation in any industry from your kitchen table. Then, master the fundamentals of business startup including defining your business structure, funding, staffing and more. This kit includes: • Essential industry-specific startup... more...

  • Loyalitätswirkung des geschenkten bevorzugten Kundenstatusby Lena Steinhoff

    Springer 2014; US$ 49.99

    ?In hierarchischen Loyalitatsprogrammen bekommen einige Kunden einen bevorzugten Kundenstatus vom Unternehmen geschenkt, anstatt diesen wie ublich aktiv zu erreichen. Ob sich der geschenkte bevorzugte Kundenstatus ebenso positiv auf die Kundenloyalitat auswirkt wie der erreichte, ist unklar. Auf Basis sozialpsychologischer Theorien und Konzepte leitet... more...

  • One-Star Reviewsby C. Coville

    F+W Media 2014; US$ 13.99

    The Internet's most ridiculous product reviews! A hotel guest whose toilet wasn't securely fastened to the bathroom floor. A father livid that Toys'R'Us sent him a "make believe" dragon. An Alan Rickman fan who loathes a bookmark for casting Snape as a villain. Inspired by consumers who demand quality from a 39-cent product, One-Star Reviews... more...

  • Global Supply Chain Quality Managementby Barbara B. Flynn; Xiande Zhao

    Taylor and Francis 2014; US$ 79.95

    While there is substantial research surrounding manufacturing and design-related product hazards, little has been written about supply chain product hazards and how they impact supply chain quality management. Filling this need, Global Supply Chain Quality Management: Product Recalls and Their Impact draws together key insights and research findings... more...

  • Designing Service Excellenceby Brian Hunt; Toni Ivergard

    Taylor and Francis 2014; US$ 79.95

    The moment of truth?that instant when consumers experience and judge service quality?is often a deciding factor in business success. Designing Service Excellence: People and Technology provides practical information on the design, management, and organization of many different types of service industries, such as hotels, restaurants, banks and financial... more...

  • Social Networks: Analysis and Case Studiesby Sule Gündüz-Ogüdücü; A. Ş Etaner-Uyar; ima

    Springer 2014; US$ 109.00

    The present volume provides?a comprehensive resource for practitioners and researchers alike-both those new to the field as well as those who already have some experience. The work covers Social Network Analysis theory and methods with a focus on current applications and case studies applied in various domains such as mobile networks, security, machine... more...

  • The Bitcoin Big Bangby Brian Kelly

    Wiley 2014; US$ 34.95

    Get a handle on the digital currency revolution, and learn how to get on board The Bitcoin Big Bang is a guide to navigating the uncharted territory of digital currency. Written by CNBC contributor Brian Kelly, this book goes beyond Bitcoin 101 to explain how this transformative technology is about to change the world. Digital currency is thrown... more...

  • The Brand Challengeby Kartikeya Kompella

    Kogan Page 2014; US$ 55.00

    The Brand Challenge provides a comprehensive and topical examination of the application of branding across a variety of sectors including luxury goods, finance and not-for-profit; it proves essential reading for anyone involved in branding decisions or wanting to know more about the branding process. Edited by leading brand analyst Kartikeya Kompella,... more...

  • Customer Experience For Dummiesby Roy Barnes; Bob Kelleher

    Wiley 2014; US$ 21.59

    Gain, engage, and retain customers with positive experiences A positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage with their customers through a variety of different channels, including online reviews and word of mouth. Customer Experience For Dummies... more...

  • The Marketing Pathfinderby David Stewart; Michael M. Saren

    Wiley 2014; US$ 66.00

    Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This latest addition to the acclaimed Pathfinder series,... more...