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- Wiley 2014; US$ 19.99
Practical Facebook marketing strategies, tactics, and techniques This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, and maintain a successful Facebook marketing campaign. Fully updated to cover the latest tools and techniques of Facebook marketing, you'll find hands-on... more...
- Taylor and Francis 2014; US$ 160.00
A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has resulted in the growth of ethnic diversity across newly industrialised economies. Instead of adapting to a dominant, host country culture, many ethnic minorities seek to preserve their identities,... more...
- Taylor and Francis 2014; US$ 125.00
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they... more...
- Taylor and Francis 2014; US$ 110.00
This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction... more...
- Profile Books 2014; US$ 13.32
This pocket-sized compendium of sixty four of the world's most useful tests is a vital tool for anyone looking to gauge their abilities and improve their performance. From intelligence to personality type via creativity and leadership skills, Krogerus and Tschäppeler will help you see how you fare on every essential trait you need to succeed. Beyond... more...
- Kogan Page 2014; US$ 37.95
Real Project Management takes an in-depth look at the challenges we face in running projects in today's complex and global environment. In this groundbreaking work, leading specialist Peter Taylor examines issues such as the complexity of projects, the virtual nature of projects, executive sponsoring, benefits management and international dilemmas... more...
- Taylor and Francis 2014; US$ 89.95
In today's competitive business environment, most companies realize that the better they can manage their customer relationships, the more successful they will become. Customer Relationship Management (CRM) software systems are key tools for companies to manage the customer-facing processes of their businesses. However, many companies have resisted... more...
- Elsevier Science 2014; US$ 59.95
Put Predictive Analytics into Action Learn the basics of Predictive Analysis and Data Mining through an easy to understand conceptual framework and immediately practice the concepts learned using the open source RapidMiner tool. Whether you are brand new to Data Mining or working on your tenth project, this book will show you how to analyze data,... more...
- Wiley 2014; US$ 21.59
The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read... more...
- Entrepreneur Press 2014; US$ 49.00
The experts at Entrepreneur provide a two-part guide to success. First, learn how you can start a thriving wholesale operation in any industry from your kitchen table. Then, master the fundamentals of business startup including defining your business structure, funding, staffing and more. This kit includes: • Essential industry-specific startup... more...