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Marketing. Distribution of products

  • Superior Customer Valueby Art Weinstein

    CRC Press 2016; US$ 78.95

    A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers ? this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of customers?... more...

  • Managing High-Tech Services Using a CRM Strategyby Donald F. Blumberg

    CRC Press 2016; US$ 115.95

    As high-tech service industries grow more competitive, the need to develop customer focused business strategies becomes imperative. Managing High-Tech Services Using a CRM Strategy explores how to manage and direct any service organization utilizing a high tech strategy supported by the Customer Relationship Management (CRM) infrastructure, enabling... more...

  • Marketing for the Nonmarketing Executiveby Norton Paley

    CRC Press 2016; US$ 99.95

    What does a marketing-driven company stand for in the Internet age? As a nonmarketing executive, why should you give any attention to the subject? How would internalizing the fine points of the subject contribute to your effectiveness on the job? In the era of flat or e-business organizational structures, many executives and entrepreneurs suddenly... more...

  • Greener Productsby Al Iannuzzi

    CRC Press 2016; US$ 106.95

    As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products? sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And... more...

  • Informationstechnologien als Wegbereiter für den steuerberatenden Berufsstandby Christian Bär; Andreas Fischer; Henning Gulden

    Springer Berlin Heidelberg 2016; US$ 139.00

    Die Herausgeber und die Autoren wollen mit dieser Festschrift den Kaufmann, Steuerberater, Wirtschaftsprüfer, Vorstandsvorsitzenden der DATEV eG, Präsident des BITKOM e.V., Träger des Bundesverdienstkreuzes und vor allem den Menschen Professor Dieter Kempf ehren. Die Beiträge dieser Festschrift setzen sich in vielen Facetten und Blickwinkeln ... more...

  • Digitaler Darwinismusby Ralf T. Kreutzer; Karl-Heinz Land

    Springer Fachmedien Wiesbaden 2016; US$ 39.99

    Dieses Buch liefert wertvolle Hilfestellungen und Denkanstöße, um kreative Lösungsprozesse im Unternehmen anzustoßen. Die Autoren präsentieren Best Practices und machen Mut, eigene Ideen auszuprobieren, solange der Markt Fehler noch verzeiht. Sie zeigen, wie man den Herausforderungen begegnet, die mit der zunehmenden Digitalisierung, den sozialen... more...

  • Information and Communication Technologies in Tourism 2016by Alessandro Inversini; Roland Schegg

    Springer International Publishing 2016; US$ 190.94

    The papers presented in this volume advance thestate-of-the-art research on digital marketing and social media, mobile computingand responsive web design, semantic technologies and recommender systems,augmented and virtual reality, electronic distribution and online travelreviews, MOOC and eLearning, eGovernment and sharing economy. This book coversthe... more...

  • Enterprise Applications and Services in the Finance Industryby Artur Lugmayr

    Springer International Publishing 2016; US$ 60.00

    This book constitutes the proceedings of the 7th International Workshop on Enterprise Applications and Services in the Finance Industry, FinanceCom 2014, held in Sydney, Australia, on December 12, 2014. The workshop spans multiple disciplines, including technical, service, economic, sociological, and behavioral sciences. It reflects on technologically... more...

  • Die Anatomie digitaler Geschäftsmodelleby Michael Jaekel

    Springer Fachmedien Wiesbaden 2016; US$ 9.99

    Dieses essential bietet eine Einführung in das Thema digitale Geschäftsmodelle. Es zielt insbesondere darauf ab, ihr Wesen verständlich zu machen, und zeigt ihre Ausgestaltung anhand von Beispielen. Die zunehmende Digitalisierung nahezu aller Lebensbereiche hat gravierende Auswirkungen auf bestehende Geschäftsmodelle in zahlreichen Branchen. Daher... more...

  • Integriertes Online-Marketingby Michael Jacob

    Springer Fachmedien Wiesbaden 2016; US$ 54.99

    Dieses Buch verbindet anschaulich zahlreiche Aspekte des klassischen Marketings mit den modernen Online-Instrumenten und erläutert die Erfolgskomponenten. Denn: Online-Marketing und E-Commerce spielen für fast alle Unternehmen zukünftig eine dominierende Rolle. Wie hängen diese Begriffe zusammen, was wollen Kunden und wie muss eine optimale Integration... more...