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Marketing. Distribution of products

  • Implementing SAP® CRMby Vivek Kale

    Taylor and Francis 2014; US$ 89.95

    In today's competitive business environment, most companies realize that the better they can manage their customer relationships, the more successful they will become. Customer Relationship Management (CRM) software systems are key tools for companies to manage the customer-facing processes of their businesses. However, many companies have resisted... more...

  • Wholesale Distribution Businessby Inc The Staff of Entrepreneur Media

    Entrepreneur Press 2014; US$ 49.00

    The experts at Entrepreneur provide a two-part guide to success. First, learn how you can start a thriving wholesale operation in any industry from your kitchen table. Then, master the fundamentals of business startup including defining your business structure, funding, staffing and more. This kit includes: • Essential industry-specific startup... more...

  • Your Customer Rules!by Bill Price; David Jaffe

    Wiley 2014; US$ 28.00

    What you need to know about your customers Now more than ever, every interaction you have with customers is critical. Customers today have unlimited information at their fingertips—and can influence the purchase decisions and behaviors of millions of others. With this comes a shift in the balance of power, and every company must come to terms... more...

  • Morality and the Market (Routledge Revivals)by N. Craig Smith

    Taylor and Francis 2014; US$ 44.95

    Can businesses abandon the axiom that the customer is always right when consumers start questioning the ethics of business practices? Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explains how and why consumers have used their purchasing... more...

  • Loyalitätswirkung des geschenkten bevorzugten Kundenstatusby Lena Steinhoff

    Springer 2014; US$ 49.99

    ?In hierarchischen Loyalitatsprogrammen bekommen einige Kunden einen bevorzugten Kundenstatus vom Unternehmen geschenkt, anstatt diesen wie ublich aktiv zu erreichen. Ob sich der geschenkte bevorzugte Kundenstatus ebenso positiv auf die Kundenloyalitat auswirkt wie der erreichte, ist unklar. Auf Basis sozialpsychologischer Theorien und Konzepte leitet... more...

  • One-Star Reviewsby C. Coville

    F+W Media 2014; US$ 13.99

    The Internet's most ridiculous product reviews! A hotel guest whose toilet wasn't securely fastened to the bathroom floor. A father livid that Toys'R'Us sent him a "make believe" dragon. An Alan Rickman fan who loathes a bookmark for casting Snape as a villain. Inspired by consumers who demand quality from a 39-cent product, One-Star Reviews... more...

  • Global Supply Chain Quality Managementby Barbara B. Flynn; Xiande Zhao

    Taylor and Francis 2014; US$ 79.95

    While there is substantial research surrounding manufacturing and design-related product hazards, little has been written about supply chain product hazards and how they impact supply chain quality management. Filling this need, Global Supply Chain Quality Management: Product Recalls and Their Impact draws together key insights and research findings... more...

  • Designing Service Excellenceby Brian Hunt; Toni Ivergard

    Taylor and Francis 2014; US$ 79.95

    The moment of truth?that instant when consumers experience and judge service quality?is often a deciding factor in business success. Designing Service Excellence: People and Technology provides practical information on the design, management, and organization of many different types of service industries, such as hotels, restaurants, banks and financial... more...

  • Social Networks: Analysis and Case Studiesby Sule Gündüz-Ogüdücü; A. Ş Etaner-Uyar; ima

    Springer 2014; US$ 109.00

    The present volume provides?a comprehensive resource for practitioners and researchers alike-both those new to the field as well as those who already have some experience. The work covers Social Network Analysis theory and methods with a focus on current applications and case studies applied in various domains such as mobile networks, security, machine... more...

  • The Bitcoin Big Bangby Brian Kelly

    Wiley 2014; US$ 34.95

    Get a handle on the digital currency revolution, and learn how to get on board The Bitcoin Big Bang is a guide to navigating the uncharted territory of digital currency. Written by CNBC contributor Brian Kelly, this book goes beyond Bitcoin 101 to explain how this transformative technology is about to change the world. Digital currency is thrown... more...