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Marketing. Distribution of products

  • Digital Marketingby Ira Kaufman; Chris Horton

    Taylor and Francis 2014; US$ 34.95

    Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate... more...

  • Marketing for the Developing Company (RLE Marketing)by John Winkler

    Taylor and Francis 2014; US$ 115.00

    This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing... more...

  • Designing Service Excellenceby Brian Hunt; Toni Ivergard

    Taylor and Francis 2014; US$ 79.95

    The moment of truth?that instant when consumers experience and judge service quality?is often a deciding factor in business success. Designing Service Excellence: People and Technology provides practical information on the design, management, and organization of many different types of service industries, such as hotels, restaurants, banks and financial... more...

  • Supply Chain Performance and Evaluation Modelsby Dominique Estampe

    Wiley 2014; US$ 85.00

    This book presents the different models of supply chain performance evaluation for global supply chains.   It describes why it is necessary to evaluate global performance both to assess the contribution of the supply chain to achieve the goals of creating value throughout the chain and also to meet customer requirements in terms of time,... more...

  • Salesforce Essentials for Administratorsby Mohith Shrivastava

    Packt Publishing 2014; US$ 17.99

    This book is targeted at expert administrators or professionals who are new to Salesforce and want to learn the various features supported by the platform in a short space of time. The book can also be used by professionals preparing for Developer and Administrator certification exams from Salesforce. more...

  • Innovatives Dialogmarketingby Vera Hermes

    Haufe Lexware Verlag 2014; US$ 56.35

    <!-- Generated by XStandard version 2.0.1.0 on 2014-10-14T10:28:24 --><p>Lernen Sie von 25 ausgewiesenen Dialogmarketingprofis, wie Sie Mailings und Haushaltwerbung, Ihre Website, E-Mails, Apps sowie Social Media für innovative Kundendialoge nutzen können: von den unabdingbaren Erfolgsfaktoren bis zu ausgefeilten Kommunikationskonzepten.... more...

  • Professionelles Personalmarketingby Bernd Konschak

    Haufe Lexware Verlag 2014; US$ 38.27

    <!-- Generated by XStandard version 2.0.1.0 on 2014-10-14T10:44:06 --><p>Bernd Konschak zeigt, wie auch kleine und mittlere Unternehmen für ein individuelles und effektives Personalmarketing systematisch Ideen entwickeln können. Er stellt die verschiedenen Instrumente des Personalmarketings vor und beschreibt, wie Sie Offline- und Online-Aktivitäten... more...

  • Igniting Customer Connectionsby Andrew Frawley

    Wiley 2014; US$ 28.00

    A new data-driven approach to building customer relationships that fuel sustainable business growth Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world's... more...

  • Industriegütermarketingby Klaus Backhaus; Markus Voeth

    Franz Vahlen 2014; US$ 42.09

    Das Industriegütermarketing beschäftigt sich mit der Vermarktung von Produkten und Dienstleistungen an Unternehmen. Das didaktisch schlüssig aufbereitete, durchgehend zweifarbig gestaltete Werk befasst sich neben den Grundlagen insbesondere mit den Schwerpunkten: - Besonderheiten des Industriegütermarketings - Bestimmung der Wettbewerbsposition: Organisationales... more...

  • Marketingplanungby Hermann Diller; Imaan Bukhari; Jens Cornelsen; Hermann Diller; Franz-Rudolf Esch; Peter Götz; Andreas Herrmann; Günter Hettich; Kai Schober; Wilfried Tietz

    Franz Vahlen 2014; US$ 17.88

    Das Lehrbuch informiert auf verständliche Weise über die grundsätzlichen Vorgehensweisen elementarer Planungsmethoden im Marketing. Es stellt den Bezug zur Anwendung in der Praxis her und hinterfragt die Leistungspotentiale verschiedener Methoden kritisch. Die Schwerpunkte: - Planung und Marketing - Strategische Analyse - Operative Analyse - Entwicklungsprognosen... more...