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Marketing. Distribution of products

  • All You Can Payby Anna Bernasek; D.T. Mongan

    Nation Books 2015; US$ 25.99

    While millions of consumers carry on unaware, powerful companies are racing to gain more knowledge and data than anyone, including any government, has ever had. The goal is to understand consumer behavior and desires, from mundane matters to our most private and intimate affairs. This massive trove of data represents an immense prize for these companies.... more...

  • Social Media Marketing All-in-One For Dummiesby Jan Zimmerman; Deborah Ng

    Wiley 2015; US$ 23.99

    A new edition of the bestselling social media marketing book Updated to include the latest information on engaging with your community, measuring your efforts, blending your social media with other online and offline marketing efforts, and leveraging data you collect into learning more about your community, this new edition of Social Media Marketing... more...

  • Brand Meaning Managementby Deborah J. MacInnis; C. Whan Park

    Emerald Group Publishing Limited 2015; US$ 134.95

    Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create. more...

  • Kill your Agencyby Lukas-Pierre Bessis

    Haufe Lexware Verlag 2015; US$ 27.76

    <!-- Generated by XStandard version 2.0.1.0 on 2015-05-06T14:03:34 --><p>Ideen sind kein Zufallsprodukt! Jeder kann schöpferisch sein und Ideen entwickeln, die kreativ und dabei auch effektiv sind. Lukas-Pierre Bessis' neue und erfolgreiche Methode zur Ideenentwicklung berücksichtigt nicht nur Aspekte des Neuromarketings. Sie ist einfach... more...

  • The Gamification Toolkitby Kevin Werbach; Dan Hunter

    Wharton Digital Press 2015; US$ 4.99

    Take your gamification efforts to the next level When The Economist covered Kevin Werbach and Dan Hunter?s new book For the Win in 2012, they referred to gamification as a “management craze.? Since then, gamification has proved to be much more than a fleeting fad: it is a global movement. For the Win has been published globally in English,... more...

  • Rethinking Prestige Brandingby Wolfgang Schaefer; JP Kuehlwein

    Kogan Page 2015; US$ 39.95

    Rethinking Prestige Branding examines the successful development and promotion of prestige brands, explaining not just how they're sold but how consumers respond to them. more...

  • The Pricing Journeyby Stephan Liozu

    Stanford University Press 2015; US$ 45.00

    Innovations in pricing can be transformative, but to reach their potential companies must devote equal attention to technical and organizational capabilities. Most firms, however, only pay attention to the technical dimensions of pricing, which severely limits the success of their initiatives. To remedy this, The Pricing Journey provides an integrated... more...

  • Customer-Centric Marketingby Aldo Cundari

    Wiley 2015; US$ 25.00

    The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing the rise of empowered and demanding customers and outlines... more...

  • Be Your Customer's Heroby Adam Toporek

    AMACOM 2015; US$ 14.95

    On the front lines of customer service, every day presents new and unexpected challenges?and even the most dedicated employees can be caught unprepared. They need confidence. They need training. They need help. Be Your Customer's Hero answers the call. The book provides customer-facing professionals with short, simple, actionable advice designed to... more...

  • Salesforce Service Cloud For Dummiesby Jon Paz; T. J. Kelley

    Wiley 2015; US$ 23.99

    Learn how to provide top-grade customer service anywhere, anytime with Salesforce Service Cloud Salesforce Service Cloud empowers your service organization to interact with customers through any channel and provide an individualized experience that will be worth sharing?for your customers and for your company. Salesforce Service Cloud For Dummies... more...