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- Wiley 2015; US$ 25.00
See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical... more...
- Edward Elgar Publishing 2015; US$ 60.00
Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric for maximizing firm performance. Drawing upon the wisdom of a global pool of leading scholars, the book serves... more...
- Entrepreneur Press 2015; US$ 21.95
Eager business owners gain access to the playbooks of 23 of today?s most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and... more...
- Elsevier Science 2015; US$ 141.00
There is a growing interest in firms? adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia... more...
- Wiley 2015; US$ 19.95
Customer Loyalty Isn't Enough?Grow Your Share ofWallet The Wallet Allocation Rule is a revolutionary, definitiveguide for winning the battle for share of customers' hearts, minds,and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan ManagementReview , this landmark book introduces a new and rigorouslytested... more...
- Kogan Page 2015; US$ 24.95
Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. Customer-Centric Marketing... more...
- Edward Elgar Publishing 2015; US$ 40.00
This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most validated models of behaviour change, together with a number of case studies from international researchers... more...
- Business Expert Press 2015; US$ 19.95
?This book is an excellent read for college students, recent graduates and mid-career professionals as they navigate their careers and prepare for the next step towards their professional goals.? Pareena Lawrence, PhD, Provost and Dean of the College, Professor of Economics, Augustana College, Rock Island, Illinois ?In the tradition of ?What Color... more...
- Erich Schmidt Verlag 2015; US$ 33.93
Die CMR (Internationale Vereinbarung über Beförderungsverträge auf Straßen) regelt das Frachtgeschäft im internationalen Straßengüterverkehr zivilrechtlich. Die Regelungen dieses internationalen Abkommens gelten in allen Vertragsstaaten.Durch den Wegfall der Zollschranken in der EU und darüber hinaus ist der Handel und die Zusammenarbeit zwischen den... more...
- Gabal Verlag 2015; US$ 5.32
In seinem Weltbestseller Die 7 Wege zur Effektivität vermittelt uns Stephen R. Covey seine zentrale Botschaft: Nicht angelernte Erfolgstechniken, sondern Charakter, Kompetenz und Vertrauen führen zu einem erfüllten und erfolgreichen Leben. Privat und im Business. In dieser zweisprachigen Hörbuchausgabe (Deutsch/Englisch) erläutert Stephen R. Covey,... more...