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Marketing. Distribution of products

  • Vanity Economicsby C. S. Fan

    Edward Elgar Publishing 2014; US$ 40.00

    This book presents an accessible and sometimes controversial economic exploration of numerous issues surrounding sex, marriage and family. It analyzes the role of ‘vanity’, defined as social status and self-esteem, in social and economic behaviors. In Veblen’s theory of conspicuous consumption, vanity is associated with the consumption... more...

  • Handbuch Außendienstby Christine Behle; Renate Hofe

    Franz Vahlen 2014; US$ 86.31

    <strong>Vorteile</strong> - Effizientes Gebietsmanagement - Verkaufspsychologie, Gesprächsführung, Präsentationen, Preisverhandlung - Erfolgreiche Neukundengewinnung und dauerhafte Kundenbindung <strong>Zum Werk</strong> Basiswissen für erfolgreiche Verkäufer Berufseinsteiger und Verkaufsprofis finden im Handbuch Außendienst... more...

  • Creating a Sustainable Brandby Henk Campher

    DoSustainability 2014; US$ 45.00

    Sustainable brands may have started as 'doing less harm', but brands today are supported by over a decade of phenomenal changes in sustainability. Today's sustainable brands are looking for the holy grail of sustainability -- a fusion of products and branding that can actually drive sustainability and also grow the business top line. This... more...

  • The Digital Marketerby Larry Weber; Lisa Leslie Henderson

    Wiley 2014; US$ 25.00

    Praise for The Digital Marketer “The world of work changes faster than ever. As Larry Weber and Lisa Henderson explain here, ‘Standing still is extraordinarily risky.’ But taking action just to take action is no solution. With so many options at hand, it’s important to think strategically. This book can help marketing... more...

  • Reales Marketingby Marc Rutschmann; Christian Belz

    Schäffer-Poeschel Verlag für Wirtschaft Steuern Recht GmbH 2014; US$ 45.98

    Wie tickt der Kunde? Welche Schritte unternimmt er, bis er seine Waren zur Kasse bringt? Wie läuft der Kaufprozess tatsächlich ab? Um Marketinginstrumente wirksam einzusetzen, braucht es Antworten auf diese Fragen. ?Reales Marketing? nimmt das Kaufverhalten von Kunden unter die Lupe. Es hilft, Muster in einem Kaufprozess zu erkennen und das Marketing... more...

  • Marketing For Dummiesby Alexander Hiam

    Wiley 2014; US$ 24.99

    Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively... more...

  • The Co-Creation Paradigmby Venkat Ramaswamy; Kerimcan Ozcan

    Stanford University Press 2014; US$ 35.00

    A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders?from customers and... more...

  • Salesforce.com For Dummiesby Tom Wong; Liz Kao; Matt Kaufman

    Wiley 2014; US$ 26.99

    Your fun and easy introduction to Salesforce.com and its latest tools The frontrunner in the customer relationship management (CRM) market, Salesforce.com has a rapidly expanding influence over the way companies across the globe interact with their clientele. Salesforce.com For Dummies lends you an edge in building those relationships and managing... more...

  • Handbook of Cross-Cultural Marketingby Erdener Kaynak; Paul Herbig

    Taylor and Francis 2014; US$ 72.95

    Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-Cultural Marketing shows you how to sensitize your marketing... more...

  • Japanese Consumer Behaviourby John McCreery

    Taylor and Francis 2014; US$ 72.95

    What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading their wings, changing family values, a shrinking birth rate, an aging population? This book explores Japan through the eyes of... more...