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- Taylor and Francis 2014; US$ 160.00
This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, which,... more...
- Taylor and Francis 2014; US$ 73.95
Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products... more...
- Tectum Verlag 2014; US$ 23.11
Werbung manipuliert! Werbung ist allmächtig! Werbung ist raffinierte Gehirnwäsche, und das breite Publikum ist ihr wehrlos ausgesetzt! Alles Quatsch, meint Wolfgang J. Koschnick und räumt radikal auf mit einfältigen Irrtümern und Branchenlügen über Werbung. In Wahrheit scheitert die überwältigende Mehrheit aller Werbekampagnen kläglich, Wirtschaftsunternehmen... more...
- Wiley 2014; US$ 35.00
Praise for Connected CRM “Many books explore the subject of CRM. In this book the ‘m’ is for Marketing and David’s seasoned perspective indeed makes it a capital ‘M.’ Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, he explores how today’s... more...
- Wiley 2014; US$ 22.95
100 simple, easy-to-use health checks for your eBay business Storefront businesses are popping up across Australia, while many traditional businesses are tapping into eBay as a new sales channel. Other than eBay, what do the owners of all these businesses have in common? They're busy running their businesses and they need smart and easy tips on how... more...
- Schäffer-Poeschel Verlag für Wirtschaft Steuern Recht GmbH 2014; US$ 288.49
Kunst und Kultur professionell vermarkten. Das Lehrbuch bündelt die klassischen Theorieansätze und Konzepte des Marketings und überträgt sie auf Fragestellungen des Kulturbereichs. Dabei reichen die Themen von der Organisation von Kultur, dem Kulturmarkt und seinen Akteuren über Definition und Funktion des Marketings im Kulturbereich bis hin zu Analyse,... more...
- Skyhorse Publishing, Inc. 2014; US$ 12.95
Tired of paying hundreds of dollars for a cell phone contract? Always end up with what seems like dozens of electrics accessories when all you wanted was a TV? Find yourself constantly stalked by telemarketers? Let this book teach you how to deal with all of those frustrations and more! A lot of people accept that these kinds of annoyances are just... more...
- Taylor and Francis 2014; US$ 135.00
Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries?marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing practice followed by local and international companies. Marketing... more...
- Taylor and Francis 2014; US$ 62.95
Discover an important tool in the development of new marketing strategies for satisfying online customers! Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help you build Internet relationships that lead to customer retention and long-term loyalty. With this book,... more...
- Kogan Page 2014; US$ 27.95
In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of... more...