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Marketing. Distribution of products

  • The One Week Marketing Planby Mark Satterfield

    BenBella Books, Inc. 2014; US$ 24.95

    We?re told marketing is hard. That it requires months of analysis, weeks of brainstorming, and years of consistent implementation. To succeed in marketing, you need the fortitude of General Patton, the genius of Don Draper, and the cash reserves of Warren Buffet. WRONG. One week. That?s all it takes for most small and medium-sized businesses to dramatically... more...

  • Customer Experience 3.0by John A. Goodman

    AMACOM 2014; US$ 19.95

    With developments like smart phones, social media, mobile connectivity, big data, and speech analytics, businesses have more opportunities to enhance the customer experience than ever before. Not only that...customers expect more. Unfortunately, many companies fail to take advantage of and properly manage the tools that now exist, delivering a series... more...

  • Product Developmentby Anil Mital; Anoop Desai; Anand Subramanian; Aashi Mital

    Elsevier Science 2014; US$ 89.95

    Product development teams are composed of an integrated group of professionals working from the nascent stage of new product planning through design creation and design review and then on to manufacturing planning and cost accounting. An increasingly large number of graduate and professional training programs are aimed at meeting that need by creating... more...

  • The Handbook of Mobile Market Researchby Ray Poynter; Navin Williams; Sue York

    Wiley 2014; US$ 40.00

    The first book on the market that focuses on the area of mobile research More people have mobile phones than have computers or land lines and for several years researchers have understood that data collection needs to become mobile. Up until now, there were no systems available to do so, fuelled by incompatibilities between systems, lack of suitable... more...

  • Marketing-Controllingby Jörg Link; Christoph Weiser

    Franz Vahlen 2014; US$ 31.26

    Methoden des Marketing-Controllings.Marketing-ControllingDieses Lehrbuch beschreibt das strategische und operative Marketing-Controlling in umfassender Weise und setzt folgende Schwerpunkte:* Marketing und Controlling ? Säulen moderner Unternehmensführung * der Grundansatz des Marketing-Controlling * strategisches Marketing-Controlling * operatives... more...

  • Erfolgsfaktoren des Marketingby Katja Gelbrich; Stefan Wünschmann; Stefan Müller

    Franz Vahlen 2014; US$ 16.74

    Ideal für die Pflichtvorlesung: Kurze, prägnante und didaktisch geschickte Einführung in das MarketingDieses kompakte Lehrbuch führt Sie in Theorie und Praxis des Marketing ein und stellt die wichtigsten Faktoren für ein erfolgreiches Marketing vor. Es ist konzipiert für einen einsemestrigen Kurs zur Einführung in das Marketing für Bachelor-Studenten... more...

  • Voice sells!by Arno Fischbacher

    Gabal Verlag 2014; US$ 23.44

    Voice sells - Ihre Stimme verkauft! Das gilt im wörtlichen Sinne in jedem Verkaufsgespräch und für jeden Verkäufer. Das gilt im übertragenen Sinne für jedermann, denn wir alle ?verkaufen? tagtäglich unsere Ideen, Argumente und uns als Person. Stimme ist ein Schlüsselreiz in der Kommunikation. Sie entscheidet über Sympathie und Überzeugungskraft. Ein... more...

  • Inbound Marketingby Brian Halligan; Dharmesh Shah

    Wiley 2014; US$ 20.00

    Attract, engage, and delight customers online Inbound Marketing: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest... more...

  • Marketingby Svend Hollensen; Marc Oliver Opresnik

    Franz Vahlen 2014; US$ 42.42

    Marketing ? A Relationship PerspectiveModerne Grundlange zum MarketingDas Lehrbuch behandelt eines der wichtigsten und aktuellsten Themenfelder des modernen Marketings. Der Ansatz verbindet dabei den klassischen Ansatz der strategischen Marketingplanung und seiner Instrumente mit dem neuen Ansatz des Relationship Marketing. Der ganzheitliche Ansatz... more...

  • Understanding Markets and Strategyby Malcolm Morley

    Kogan Page 2014; US$ 39.95

    In order to expand your business in existing and into new and diverse markets, it is vital that strategies and plans can be developed with realistic prospects of success. Understanding Markets and Strategy explains the context, meaning and value of markets. It shows you how to analyze them, develop appropriate strategies and respond appropriately to... more...