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Marketing. Distribution of products

  • Brave PAsby Angela Garry

    Crown House Publishing 2015; US$ 18.94

    The common image of the secretary or personal assistant is that of a quiet “Miss Jones? type – not usually expected to have the courage (or the right) to speak out on something they are passionate about. However, PAs have a vital role to play in an education environment – a role that requires real bravery. Written by the former PA to the principal... more...

  • Oversubscribedby Daniel Priestley

    Wiley 2015; US$ 22.50

    Don't fight for customers, let them fight over you! Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients, clients chase them. In a world of endless choices, why does this happen? Why do... more...

  • Humanizing Big Databy Colin Strong

    Kogan Page 2015; US$ 39.95

    Big data raises more questions than it answers, particularly for those organizations struggling to deal with what has become an overwhelming deluge of data. It can offer marketers more than simple tactical predictive analytics, but organizations need a bigger picture, one that generates some real insight into human behaviour, to drive consumer strategy... more...

  • Brand Psychologyby Jonathan Gabay

    Kogan Page 2015; US$ 39.95

    Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and... more...

  • Geprüfte Schutz- und Sicherheitskraftby Josef Fritsch; Bartholomäus Sailer; Hans Peter Schmalzl

    Richard Boorberg Verlag 2015; US$ 21.96

    Für die Aus- und Weiterbildung Angehenden und ausgebildeten Sicherheitskräften des gewerblichen Sicherheitsgewerbes hilft dieses Buch bei der Aus- oder Weiterbildung, im Rahmen der Gefahrenabwehr für Personen und Sachen sowie der Aufrechterhaltung der betrieblichen Sicherheit und Ordnung typische Rechtsverstöße und Gefährdungssituationen in Bezug... more...

  • Handbook of Research on Customer Equity in Marketingby V. Kumar; D. Shah

    Edward Elgar Publishing 2015; US$ 60.00

    Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric for maximizing firm performance. Drawing upon the wisdom of a global pool of leading scholars, the book serves... more...

  • Marketing jenseits vom Mittelmaßby Jeannine Halene; Hermann Scherer

    Gabal Verlag 2015; US$ 39.34

    Es gibt Werbestrategien jenseits des Einheitsbreis. Dieses Buch blättert erfolgreiche Werbecoups großer und kleiner Unternehmen auf. Ihnen ist gemein, dass sie Marketing-Aktionen, Werbespots oder Kampagnen initiierten, die weit u¨ber das Mittelmaß hinausgehen. Auf jeder Seite des Buches spürt man, dass die Autoren nach dem Besonderen, dem Frischen... more...

  • Buyer Personasby Adele Revella

    Wiley 2015; US$ 25.00

    See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical... more...

  • Conscious Marketingby Carolyn Tate

    Wiley 2015; US$ 32.95

    In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation of marketing and advertising generally. They want to deal with honest, ethical companies that have heart and purpose and that care about serving all their stakeholders instead of their pockets.... more...

  • Twitter Power 3.0by Joel Comm; Dave Taylor; Guy Kawasaki

    Wiley 2015; US$ 20.00

    Tweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up to date information on trends in social media, branding, and... more...