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Marketing. Distribution of products

  • Customer-Centric Marketingby Neil Richardson; Jon James; Neil Kelley

    Kogan Page 2015; US$ 24.95

    Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. Customer-Centric Marketing... more...

  • Social Marketing and Behaviour Changeby L. Brennan; W. Binney; L. Parker; T. Aleti; D. Nguyen

    Edward Elgar Publishing 2015; US$ 40.00

    This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most validated models of behaviour change, together with a number of case studies from international researchers... more...

  • Digital Marketing Managementby Debra Zahay

    Business Expert Press 2015; US$ 19.95

    This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of rm strategy selection. The rst step in digital marketing is to understand your company and your brand. The second step is to put content and keywords... more...

  • SPIKE your Brand ROIby Adele R. Cehrs

    Wiley 2015; US$ 38.00

    Increase ROI through more effective brand marketing According to CMO.com, we are exposed to more than 5,000 brandmessages each day. Marketers call this ?creating engagement,"and each comment, share, or re-tweet is supposed to be a win. Butis this deluge of content really working to shift perception,change behavior, or sell products?  The truth is,... more...

  • Strategic Managementby Cornelius A. de Kluyver; John A. Pearce

    Business Expert Press 2015; US$ 19.95

    Organizational success crucially depends on having a superior strategy and effectively implementing it. Companies that outperform their rivals typically have a better grasp of what customers value, who their competitors are, and how they can create an enduring competitive advantage. Successful strategies re ect a solid grasp of relevant forces in... more...

  • Erfolgreiches Online-Marketing - inkl. Arbeitshilfen onlineby Torsten Schwarz

    Haufe Lexware Verlag 2015; US$ 38.41

    Mit diesem Praxisbuch setzen Leser Online-Marketing-Trends ganz einfach um. Der Autor schnürt strukturierte Marketingpakete für alle zentralen Themen wie Kundenbindung, Online Shop, Newsletter, Blog oder das Social Web.Für Ihr passgenaues Online-Marketing. Inhalte:Konkrete Entscheidungshilfen: Welche Maßnahmen und Werkzeuge in Ihrem Fall sinnvoll... more...

  • Digital Privacy in the Marketplaceby George Milne

    Business Expert Press 2015; US$ 19.95

    Digital Privacy in the Marketplace focuses on the data ex-changes between marketers and consumers, with special ttention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers... more...

  • Sticky Brandingby Jeremy Miller

    Dundurn 2015; US$ 1.99

    Stand out, attract customers and grow your company into a sticky brand. Sticky Branding provides practical, tactical ideas of how mid-market companies ? companies with a marketing budget, but not a vast one ? are challenging the status quo and growing sticky brands. more...

  • Evergreenby Noah Fleming; Alan Weiss

    AMACOM 2015; US$ 19.95

    All businesses love to attract a new audience for their products and services. But peer beneath the surface, and the picture is far less rosy: most new customers fail to return, and chasing after them becomes a significant revenue drain. Evergreen argues the need to cultivate deeper and more profitable relationships with loyal customers. These are... more...

  • Concerned Marketsby S. Geiger; D. Harrison; H. Kjellberg

    Edward Elgar Publishing 2015; US$ 40.00

    When political, social, technological and economic interests, values, and perspectives interact, market order and performance become contentious issues of debate. Such ‘hot’ situations are becoming increasingly common and make for rich sites of research. With expert empirical contributions investigating the organization of such ‘concerned’... more...