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Marketing. Distribution of products

  • Market Like You Mean Itby Al Lautenslager

    Entrepreneur Press 2014; US$ 19.95

    Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others. Successful marketer Al Lautenslager presents... more...

  • Commercial Distribution in Europe (Routledge Revivals)by John Dawson

    Taylor and Francis 2014; US$ 44.95

    The physical distribution of products is an important element in the marketing operations of all productive enterprises, and in many cases efficient distribution is the most important single factor leading to success. With the emergence of post-industrial society the role of distribution has come to increasingly be viewed as a generator of wealth... more...

  • Return on Engagementby Tim Frick; Kate Eyler-Werve

    Taylor and Francis 2014; US$ 32.95

    In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a... more...

  • All's Fair in Love and Wardrobeby Stephanie Simons; Malia Carter

    Skyhorse Publishing 2014; US$ 16.95

    Does your love life need a makeover? At last, a dating rulebook for fashion lovers! All?s Fair in Love and Wardrobe puts a uniquely glamorous spin on shopping for love, offering pearls of wisdom from a venerable fashion editor. Who better to help you resist wayward temptation and avoid potentially expensive mistakes? With stiletto-sharp wit,... more...

  • Integrated Marketing Communicationby Robyn Blakeman

    Rowman & Littlefield Publishers 2014; US$ 48.99

    New second edition: A classroom-tested, step-by-step approach to effective IMC, covering creative processes and strategies as well as changes in traditional advertising and marketing principles. more...

  • Social Businessby Annabelle Atchison; Thomas Mickeleit; Carsten Rossi

    FAZ Institut 2014; US$ 21.40

    Vom Liken, Posten und Tweeten: Social Media auf dem Weg ins Unternehmen.Facebook, Twitter, YouTube und Co. - Social Media hat unsere Art zu kommunizieren revolutioniert. Immer mehr finden die Grundprinzipien von Social Media nun aber auch ihren Weg in Unternehmen. So werden die neuen Plattformen etwa für die Stakeholderkommunikation, zum Kundensupport... more...

  • From Great to Goneby Peter Lorange; Jimmi Rembiszewski

    Ashgate Publishing Ltd 2014; US$ 89.95

    To compete for the modern consumer it is critical to move from being an old-fashioned FMCG to being an FICG - a fast-innovating consumer goods company - but there are major internal and external hurdles to this transformation. Outdated communication strategies based on television, radio and print with constant repetition must be replaced by what the... more...

  • Strategic Integrated Marketing Communicationsby Larry Percy

    Taylor and Francis 2014; US$ 53.95

    An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies This new edition is still the only textbook on the market to deal with all aspects of IMC from a strategic perspective Corporate image, identity and reputation have never been... more...

  • Consumer Behavior in Asiaby Erdener Kaynak; Tsang-Sing Chan

    Taylor and Francis 2014; US$ 135.00

    Understand the Asian consumer?s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China. At the same time, the evolution of the Chinese economy and the increasing heterogeneity of Chinese... more...

  • Marketing (The Brian Tracy Success Library)by Brian Tracy

    AMACOM 2014; US$ 4.95

    The success or failure of your business depends on the success or failure of your marketing efforts. If you can identify what your customers want, need, and can afford--and then give it to them--you will achieve outstanding results. Filled with Brian Tracy's trademark wisdom, this indispensable guide shows you how to build your customer base; set yourself... more...