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Marketing. Distribution of products

  • Decoding the Irrational Consumerby Darren Bridger

    Kogan Page 2015; Not Available

    Decoding the Irrational Consumer summarises the key principles from related disciplines (such as psychology, neuroscience and behavioural economics) and shows how they can be brought to bear in analysing hard data. more...

  • Valuable Content Marketingby Sonja Jefferson; Sharon Tanton

    Kogan Page 2015; US$ 24.95

    Market a business by creating and sharing valuable content which gets the message across in the right way to attract more clients and customers. more...

  • Practical Text Analyticsby Steven Struhl

    Kogan Page 2015; US$ 39.95

    Practical Text Analytics explains approaches to text analytics in a way that is grounded in business reality so marketers can easily apply tools and techniques to add value to their companies. more...

  • Vermarktungsstrategien für das Buch im multimedialen Raumby Kaufmann

    Harrassowitz Verlag 2015; US$ 47.32

    Ziel dieses Bandes ist es, den ökonomischen, technologischen, gesellschaftlichen und kulturellen <i>Kontext</i> des Buchmarketings zu erfassen. Besonders berücksichtigt werden dabei die Digitalisierung sowie die damit entstehende Ökonomie der Aufmerksamkeit und Medienkonvergenz. Die vorliegenden Studien setzen mit neuen Trends verbundene... more...

  • Why Customers Would Rather Have a Smartphone than a Carby Prof Dr Cor Molenaar

    Ashgate Publishing Ltd 2015; US$ 79.95

    Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops and more on the internet? Why do we spend more on gadgets, smartphones and apps and not more on food, holidays or clothing? Why do most business people only look at symptoms and not the causes of changing... more...

  • OpenCart Theme and Module Developmentby Rupak Nepali

    Packt Publishing 2015; US$ 23.99

    This book is aimed at developers and designers who want to start developing their own themes and extensions and for those who want to know about the code workflow of the OpenCart theme and modules. more...

  • Big Data im Marketingby Torsten Schwarz

    Haufe Lexware Verlag 2015; US$ 37.34

    <!-- Generated by XStandard version 2.0.1.0 on 2015-06-29T10:59:59 --><p>Nutzen Sie Big Data als Innovation für das moderne Marketing! Erkennen Sie neue Marktpotenziale und steuern Sie Vertriebskampagnen perfekt aus! Ziehen Sie aus den Daten die richtigen Schlüsse!</p><p>Durch die zunehmende Digitalisierung des Kundenkontakts... more...

  • Sonderedition 30 Minuten Management & Führungby Rolf Meier; Yvette E. Hofmann; Hartmut Laufer

    Gabal Verlag 2015; US$ 14.07

    Managementkompetenz aus der Praxis für die Praxis. Von der Mitarbeiterführung über strategische Themen bis zur Unternehmensführung von renommierten Experten verständlich dargestellt. 30 Minuten Teamarbeit Im Unternehmen treffen unterschiedliche Menschentypen, Charaktere, Stimmungen aufeinander. Die Herausforderung besteht darin, mit Einfühlungsvermögen... more...

  • Marketingby Svend Hollensen; Marc Oliver Opresnik

    Franz Vahlen 2015; US$ 32.83

    Das Marketing-Lehrbuch in englischer Sprache, zugeschnitten auf den europäischen Markt. Mit zahlreichen Übungsaufgaben, Vertiefungsfragen, Praxisbeispielen und Fallstudien: ?Marketing ? A Relationship Perspective? is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a... more...

  • Digital Disciplinesby Joe Weinman

    Wiley 2015; US$ 35.00

    Leverage digital technologies to achieve competitive advantage through better processes, products, customer relationships and innovation How does Information Technology enable competitive advantage? Digital Disciplines details four strategies that exploit today's digital technologies to create unparalleled customer value. Using non-technical language,... more...