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Marketing. Distribution of products

  • The Development of Scientific Marketing in the Twentieth Centuryby Jean-Paul Gaudillière

    Taylor and Francis 2015; US$ 54.95

    The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America. more...

  • Leading the Customer Experienceby Ms Sarah Cook

    Ashgate Publishing Ltd 2015; US$ 44.95

    Leading the Customer Experience explores the relationship between leadership behaviour and exceptional service. Most organisation?s strategic aims and goals centre on the delivery of excellent service. Loyal customers not only keep buying from a company but also recommend the business to others. It is clear that managers and leaders throughout an... more...

  • Win the Customerby Flavio Martins

    AMACOM 2015; US$ 17.95

    Great companies distinguish themselves from the competition by providing their customers with something truly special, something beyond price point that can?t be duplicated: unique, outstanding customer service experiences. Win the Customer cuts right to the chase, giving readers practical, powerful techniques for energizing the way they interact with... more...

  • The Dark Side of CRMby Bang Nguyen; Lyndon Simkin; Ana Isabel Canhoto

    Taylor and Francis 2015; US$ 59.95

    Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers endure the consequences. Such bad behaviours, by firms and customers, have consequences for perceptions of trust and fairness, for endorsements and referrals, for repeat purchasing... more...

  • Professionelles Preismanagementby Gü Hofbauer; nter; Knö; Sabine r

    Wiley 2015; US$ 34.95

    Das Buch richtet sich an - Führungskräfte und Mitarbeiter aus Marketing und Vertrieb, die schnell Wissen zu dem Themenkomplex aufbauen wollen oder Informationen zu einzelnen Aspekte benötigen, und - Studenten der Wirtschaftswissenschaften, die damit einen kompletten Überblick über alle Komponenten des Preismanagements erhalten.... more...

  • What Great Service Leaders Know and Doby James L. Heskett; W. Earl Sasser; Leonard A. Schlesinger

    Berrett-Koehler Publishers 2015; US$ 34.95

    Entire service businesses have been built around the ideas of Heskett, Sasser, and Schlesinger, pioneers in the world of service. Now they test their ideas against the actual experiences of successful and unsuccessful practitioners, as well as against demands of the future, in a book service leaders around the world will use as a guide for years to... more...

  • Erfolgreich auf YouTubeby Joachim Gerloff

    mitp 2015; Not Available

    <ul><b><li>Videos professionell produzieren ? auch mit kleinem Budget</li><li>Kanal aufbauen, SEO nutzen und die Community aktivieren</li><li>Mit zahlreichen Tipps von Experten und praktischen Checklisten</li></b></ul><p>YouTube ist mittlerweile die zweitgrößte Suchmaschine der Welt... more...

  • Life Phases, Mobility and Consumptionby Dr Niklas Hansson; Mr Jean-Sébastien Vayre; Professor Helene Brembeck; Professor Michèle Lalanne

    Ashgate Publishing Ltd 2015; US$ 124.95

    The very routines of our daily life are to a great extent the expression of our vulnerability and dependence on incredibly wide and complex networks and socio-technical systems. Following people?s routes in the city, makes visible the differentially distributed capacities and potentials for mobility. In today?s consumer society, shopping is the kind... more...

  • The Future of Almost Everythingby Patrick Dixon

    Profile Books 2015; US$ 9.31

    From the man the Wall Street Journal describes as a 'global change guru', more than one hundred of the trends that touch every aspect of our lives. Patrick Dixon looks at how the future will be Fast, Urban, Tribal, Universal, Radical and Ethical - a future of boom and bust and great economic change as the emerging markets grow up; a future of great... more...

  • TopSellingby Klaus-J. Fink

    Gabal Verlag 2015; Not Available

    Verkäufer zu sein ist Berufung - kein Job. Wenn Sie sich für diesen schwierigen, aber schönen und herausfordernden Beruf entschieden haben, dann können Sie Ihre Erfolge noch verstärken, wenn Sie die vier Faktoren für mehr Umsatz und Gewinn beherzigen und für sich realisieren, die Klaus-J. Fink aus seiner mehr als 20-jährigen Erfahrung als Verkaufsprofi... more...