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Most popular at the top

  • The Tipping Pointby Malcolm Gladwell

    Little, Brown and Company 2006; US$ 9.99

    The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed... more...

  • Principles and Practice of Marketingby Jim Blythe

    SAGE Publications 2013; US$ 58.00

    With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green. more...

  • Differentby Youngme Moon

    The Crown Publishing Group 2010; US$ 15.00

    Why trying to be the best ? competing like crazy ? makes you mediocre Every few years a book?through a combination of the author?s unique voice, storytelling ability, wit, and insight?simply breaks the mold. Bill Bryson?s A Walk in the Woods is one example. Richard Feynman?s ? Surely You?re Joking, Mr. Feynman!? is another.   Now comes Youngme... more...

  • Secrets of Closing the Saleby Zig Ziglar

    Baker Publishing Group 2004; US$ 18.99

    Advice from one of the country's most respected experts on leadership. Includes up-to-date business models and success stories. Now in paper! more...

  • Consumer Behaviourby Robert East; Malcolm Wright; Marc Vanhuele

    SAGE Publications 2013; US$ 56.00

    Written by globally respected marketing academics, this text aims to develop Masters level students' analytical and evidence-based thinking in marketing through the use of up-to-date research, international examples and cross-cultural comparisons. more...

  • Principles of Integrated Marketing Communicationsby Lawrence Ang

    Cambridge University Press 2014; US$ 88.00

    Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques. more...

  • Art of Client Serviceby Robert Solomon

    Dearborn Trade Publishing 2003; US$ 19.95

    Account executives, and anyone else who deals with clients, will find themselves flinching, laughing, and committing to memory this sound advice, presented through real-life stories of satisfying success and embarrassing failure along the total spectrum of client service. more...

  • Breakthrough Marketing Plansby Tim Calkins

    Palgrave Macmillan 2012; US$ 26.00

    Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competititve pressure. more...

  • Sales Management Demystifiedby Robert Calvin

    McGraw-Hill Education 2007; US$ 21.00

    BUILD and manage a SALES FORCE that's worth sell-ebrating Understanding that a sales force is only as successful as its management is the first step to improving overall sales performance. The rest can be found inside this hands-on guide that shows, step-by-step, how to train and retain a team of top sales professionals. Sales Management Demystified... more...

  • Service-Dominant Logicby Robert F. Lusch; Stephen L. Vargo

    Cambridge University Press 2014; US$ 26.00

    The first accessible introduction to the principles and applications of Service-Dominant Logic, written by the world-leading authors of this perspective. more...