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Marketing

Most popular at the top

  • The Handbook of Market Intelligenceby Hans Hedin; Irmeli Hirvensalo; Markko Vaarnas

    Wiley 2014; US$ 65.00 US$ 55.50

    An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight. For companies... more...

  • Social Media Marketingby Tracy L. Tuten; Michael R. Solomon

    SAGE Publications 2014; US$ 63.00

    The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield customer insights.  more...

  • The 7-Step System to Building a $1,000,000 Network Marketing Dynastyby Joe Rubino

    Wiley 2010; US$ 18.95 US$ 15.99

    Millions of people around the world participate daily in network marketing sales. This book offers, for the first time, a step-by-step plan for building a profitable, long-lasting network marketing business. This simple, proven system—from an author who built his own million-dollar network marketing business—gives everyone in the network... more...

  • Trust Agentsby Chris Brogan; Julien Smith

    Wiley 2010; US$ 16.95 US$ 14.50

    The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today's online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agents , two social media veterans show you how to tap... more...

  • Crossing the Chasm, 3rd Editionby Geoffrey A. Moore

    HarperCollins 2014; US$ 15.99

    The bible for bringing cutting-edge products to larger markets?now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm , Geoffrey A. Moore shows that in the Technology Adoption Life Cycle?which begins with innovators and moves to early adopters, early majority, late majority, and laggards?there is... more...

  • Data Mining for Managersby Richard Boire

    Palgrave Macmillan 2014; US$ 50.00

    Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes. more...

  • Fanatical Prospectingby Jeb Blount; Mike Weinberg

    Wiley 2015; US$ 21.00 US$ 17.99

    Ditch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. The brutal fact is the number... more...

  • Power Sales Writingby Sue Hershkowitz-Coore

    McGraw-Hill Education 2003; US$ 10.95 US$ 9.86

    Power Sales Writing is a brisk, no-nonsense guide to writing sales messages guaranteed to grab and hold a prospect's attention. With this book in hand, everyone from salespeople to marketing managers to business executives will quickly and painlessly master the essence of effective sales writing to win the sale or client. This book includes: ... more...

  • Go To Market Strategyby Lawrence Friedman

    Taylor and Francis 2012; US$ 65.00

    In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market! Drawing on dozens of examples and best-practices across a variety of industries, 'Go To Market Strategy' lays out a clear... more...

  • Sales and Distribution Managementby Pingali Venugopal

    SAGE India 2008; US$ 29.95

    Though India has become a lucrative market for various companies, the unique characteristics. of its market throw up a variety of challenges. Sales and Distribution Management:. An Indian Perspective aims to understand these challenges. Building on an understanding of the consumer decision process, the book defines. the roles of marketing and selling... more...