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Marketing

Most popular at the top

  • Be A Recruiting Superstarby Mary Christensen

    AMACOM 2008; US$ 10.95

    No matter how motivated and energetic you are?even if you're the greatest salesperson on the planet!?as a network marketer with limited time, there's only so much money you can make without great people to help you sell your products. Recruiting is the life force of any network marketing, multi-level marketing, or party plan business, it lifts the... more...

  • Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Valueby John DeVincentis; Neil Rackham

    McGraw-Hill Education 1999; US$ 30.00

    In today's markets, success no longer depends on communicating the value of products or services. It rests on the crucial ability to create value for customers. Sales forces need to retool current strategies by recognizing the customer's dominant power in today's economy and what that means for those who sell. Capitalizing on research into the practices... more...

  • Secrets of Closing the Saleby Zig Ziglar

    Baker Publishing Group 2004; US$ 17.99

    Advice from one of the country's most respected experts on leadership. Includes up-to-date business models and success stories. Now in paper! more...

  • Purple Cowby Seth Godin

    Penguin Books Ltd 2005; Not Available

    You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity... more...

  • Successful Copywriting in a Week: Teach Yourselfby Robert Ashton

    Hodder & Stoughton 2012; US$ 6.99

    The ability to write great copy is crucial to anyone who wants to advance their career. Written by Robert Ashton, a leading expert on copywriting as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to write brilliant copy. The highly motivational 'in a week' structure of the book provides... more...

  • Cambridge Marketing Handbook: Digitalby Terry Nicklin; Karl Meyer; Robert Hardy; Neil Wilkins

    Kogan Page 2013; US$ 19.99

    In today's electronic age no organisation can afford to ignore digital marketing. Understanding what tools are available, how to use them and how to create and implement a co-ordinated digital campaign are essential elements for every marketer's toolbox. And Digital Marketing means more than just establishing a website. There is a complex array of... more...

  • Infinite Possibilityby B. Joseph Pine II

    Berrett-Koehler Publishers 2011; US$ 26.95

    World-renowned business strategist and bestselling and award-winning author of "The Experience Economy" Joe Pine, with Kim Korn, explain how businesses can weather the rising tide of commoditization by leveraging digital technologies?and especially virtual experiences--to create value for customers. more...

  • Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performanceby Jason Jordan; Michelle Vazzana

    McGraw-Hill Education 2011; US$ 32.00

    Boost sales results by zeroing in on the metrics that matter most ?Sales may be an art, but sales management is a science. Cracking the Sales Management Code reveals that science and gives practical steps to identify the metrics you must measure to manage toward success.? ?Arthur Dorfman, National Vice President, SAP ? Cracking the Sales... more...

  • Joe Girard's 13 Essential Rules of Selling: How to Be a Top Achiever and Lead a Great Lifeby Joe Girard

    McGraw-Hill Education 2012; US$ 18.00

    The World's Greatest Salesman Reveals the Techniques of His Astounding Success This newest book from sales phenomenon JOE GIRARD-- The 13 Essential Rules of Selling --provides all the ammunition you need to succeed in an economy where budgets are being slashed and decision makers are scared to spend. Named the offi cial world's greatest salesman... more...

  • Absolute Valueby Itamar Simonson; Emanuel Rosen

    HarperCollins 2014; Not Available

    Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework?the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly?yet the fundamental... more...