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Marketing

Most popular at the top

  • The Brutal Truth About Asian Brandingby Joseph Baladi

    Wiley 2011; US$ 37.95 US$ 32.89

    This is one of the most thoughtful books on branding I've come across. Most such books are either quickly-crafted "how-to" books or academic tomes over-burdened with references. This book is thoughtful because it raises questions which deal with the "why" rather than just "how" of branding. The reference to brutal truth as the truth which will set... more...

  • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenueby Robbie Kellman Baxter

    McGraw-Hill Education 2015; US$ 28.00

    The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed?and how you can use them to lead your company to the top of the food chain For decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model... more...

  • Winning Mindsby Simon Lancaster

    Palgrave Macmillan 2015; US$ 32.00

    Top speechwriter, Simon Lancaster, blends ancient rhetoric and neuroscience to create the ultimate practical guide to the Language of Leadership. more...

  • Marketingby David Pickton; Rosalind Masterson

    SAGE Publications 2014; US$ 54.00

    'This is a really exciting introductory text that brings to life the key principles of marketing. It is packed with good examples of marketing in practice and students will find it highly accessible.’ -  Pauline Maclaran Professor of Marketing & Consumer Research, Royal Holloway University of London, Editor in Chief Marketing Theory more...

  • Competitive Successby John A. Davis

    Wiley 2014; US$ 41.50 US$ 35.97

    Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy.  It describes the latest brand frameworks, emphasizing their practical applications.  The book presents a comprehensive review of... more...

  • Marketingby Nick Ellis; James Fitchett; Matthew Higgins; Gavin Jack; Ming Lim; Michael Saren; Mark Tadajewski

    SAGE Publications 2010; US$ 53.00

    Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering active consideration of marketing in the world. more...

  • The Power of Fifty Bitsby Bob Nease

    HarperCollins 2016; US$ 14.99

    Going beyond the bestsellers Predictably Irrational and Thinking, Fast and Slow , the first ?how to? guide that shows you how to help customers, employees, coworkers, and clients make better choices to get what they truly want. Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought.... more...

  • Cold Calling For Chickensby Bob Etherington

    Cyan Books 2006; US$ 5.00

    ?Cold calling? ? making contact with strangers ? is the biggest fear confronting businesspeople, especially those who work in sales and marketing. ?Put me in front of a customer and I can persuade them to buy anything ? just don?t ask me to cold call!!? more...

  • Jab, Jab, Jab, Right Hookby Gary Vaynerchuk

    HarperCollins 2013; US$ 19.99

    New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. ... more...

  • Imagineeringby G. Kuiper; B. Smit

    CABI 2014; US$ 70.00

    To survive in today’s complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to companies... more...