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Marketing

Most popular at the top

  • Be a Direct Selling Superstarby Mary Christensen

    AMACOM 2013; US$ 12.00

    As a direct sales leader, you get what you want by helping your team get what they want. more...

  • The Challenger Saleby Matthew Dixon; Brent Adamson

    Penguin Group US 2011; US$ 19.99

    What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove... more...

  • Principles of Integrated Marketing Communicationsby Lawrence Ang

    Cambridge University Press 2014; US$ 88.00

    Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques. more...

  • Your First Year in Network Marketingby Mark Yarnell; Rene Reid Yarnell

    Crown Publishing Group 2010; US$ 16.00

    How to Keep the Dream Alive! Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging?and,... more...

  • Be A Recruiting Superstarby Mary Christensen

    AMACOM 2008; US$ 10.95

    No matter how motivated and energetic you are?even if you're the greatest salesperson on the planet!?as a network marketer with limited time, there's only so much money you can make without great people to help you sell your products. Recruiting is the life force of any network marketing, multi-level marketing, or party plan business, it lifts the... more...

  • Why We Buyby Paco Underhill

    Simon & Schuster 2000; US$ 16.00

    Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture?full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world?s emerging markets. more...

  • The Tipping Pointby Malcolm Gladwell

    Little, Brown and Company 2006; US$ 9.99

    The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed... more...

  • Business-to-Business Marketingby Ross Brennan; Louise E Canning; Raymond McDowell

    SAGE Publications 2010; US$ 78.00

    Drawing on their substantial experience of business-to-business marketing as practitioners, researchers and educators, the authors make this exciting and challenging area accessible to all students of marketing, management and business studies. more...

  • Absolute Valueby Itamar Simonson; Emanuel Rosen

    HarperCollins 2014; US$ 18.99

    Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework?the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly?yet the fundamental... more...

  • Customer Winbackby Jill Griffin; Michael W. Lowenstein

    John Wiley & Sons, Inc. 2002; US$ 32.95

    Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail... more...