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Marketing

Most popular at the top

  • Secrets of Closing the Saleby Zig Ziglar

    Baker Publishing Group 2004; US$ 17.99

    Advice from one of the country's most respected experts on leadership. Includes up-to-date business models and success stories. Now in paper! more...

  • Purple Cowby Seth Godin

    Penguin Books Ltd 2005; Not Available

    You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity... more...

  • Successful Copywriting in a Week: Teach Yourselfby Robert Ashton

    Hodder & Stoughton 2012; US$ 6.99

    The ability to write great copy is crucial to anyone who wants to advance their career. Written by Robert Ashton, a leading expert on copywriting as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to write brilliant copy. The highly motivational 'in a week' structure of the book provides... more...

  • Cambridge Marketing Handbook: Digitalby Terry Nicklin; Karl Meyer; Robert Hardy; Neil Wilkins

    Kogan Page 2013; US$ 19.99

    In today's electronic age no organisation can afford to ignore digital marketing. Understanding what tools are available, how to use them and how to create and implement a co-ordinated digital campaign are essential elements for every marketer's toolbox. And Digital Marketing means more than just establishing a website. There is a complex array of... more...

  • Infinite Possibilityby B. Joseph Pine II

    Berrett-Koehler Publishers 2011; US$ 26.95

    World-renowned business strategist and bestselling and award-winning author of "The Experience Economy" Joe Pine, with Kim Korn, explain how businesses can weather the rising tide of commoditization by leveraging digital technologies?and especially virtual experiences--to create value for customers. more...

  • FMCG Sellingby Leo Gough

    Wiley 2004; US$ 15.95

    The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all... more...

  • The Ultimate Sales Machineby Chet Holmes; Michael Gerber; Jay Conrad Levinson

    Penguin Group US 2007; US$ 15.00

    Chet Holmes helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference. The Ultimate Sales Machine shows you how to tune up and... more...

  • Luxury Fashion Brandingby Uché Okonkwo

    Palgrave Macmillan 2007; US$ 59.00

    This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire. more...

  • The New Strategic Sellingby Robert B. Miller; Stephen E. Heiman; Tad Tuleja; J. W. Marriott; Robert B. Miller

    Grand Central Publishing 2008; US$ 9.99

    The Book that Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate. And it helped turn the small... more...

  • Defending Your Brandby Tim Calkins

    Palgrave Macmillan 2012; US$ 17.99

    The EMM Marketing Book of the Year, 2013 Anyone with a successful business can be certain of one thing: competitors are looking for opportunities to attack. As a result, defending a business is a critical task for business leaders. Indeed, a good defense is far more important that a good offense. If you fail trying to grow, you will miss your... more...