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Marketing

Most popular at the top

  • Sustainability Marketingby Frank-Martin Belz; Ken Peattie

    Wiley Textbooks 2014; US$ 41.50 US$ 35.97

    The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making... more...

  • Principles of Integrated Marketing Communicationsby Lawrence Ang

    Cambridge University Press 2014; US$ 96.00

    Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques. more...

  • Event Marketingby C. A. Preston

    Wiley 2012; US$ 52.00 US$ 45.99

    A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere—in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts... more...

  • People Buy Youby Jeb Blount

    Wiley 2010; US$ 21.95 US$ 19.50

    The ultimate guide to relationships, influence and persuasion in 21 st century business. What is most important to your success as a sales or business professional? Is it education, experience, product knowledge, job title, territory, or business dress? Is it your company's reputation, product, price, marketing collateral, delivery lead times,... more...

  • Trust Agentsby Chris Brogan; Julien Smith

    Wiley 2010; US$ 16.95 US$ 14.99

    The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today's online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agents , two social media veterans show you how to tap... more...

  • Grow by Focusing on What Mattersby Joel E. Urbany

    Business Expert Press 2011; US$ 19.95

    Growth and competitive advantage are about effective positioning. Building effective positioning is challenging today for firms facing new and stronger competition, volatile and uncertain markets, and shifting customer desires and demands. The 3-Circle Model facilitates speed of understanding and action by focusing attention on the most critical... more...

  • Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investmentby Eric Greenberg; Alexander Kates

    McGraw-Hill Education 2013; US$ 32.00

    THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING The digital age is here?and it?s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective... more...

  • Born to Buyby Juliet B. Schor

    Scribner 2014; US$ 17.00

    Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted... more...

  • Predictive Analyticsby Eric Siegel

    Wiley 2016; US$ 24.00 US$ 20.99

    "Mesmerizing & fascinating..."  — The Seattle Post-Intelligencer "The  Freakonomics  of big data." —Stein Kretsinger , founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In this rich, fascinating — surprisingly... more...

  • Differentby Youngme Moon

    The Crown Publishing Group 2010; US$ 16.00

    Why trying to be the best ? competing like crazy ? makes you mediocre Every few years a book?through a combination of the author?s unique voice, storytelling ability, wit, and insight?simply breaks the mold. Bill Bryson?s A Walk in the Woods is one example. Richard Feynman?s ? Surely You?re Joking, Mr. Feynman!? is another.   Now comes Youngme... more...