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Marketing

Most popular at the top

  • Strategic Social Marketingby Jeff French; Ross Gordon

    SAGE Publications 2015; US$ 47.00

    Taking an international approach, this text illustrates the value of applying marketing to solve social problems, exploring the ?what? and ?why? as well as the ?how to? of social marketing. more...

  • The Buying Brainby A. K. Pradeep

    Wiley 2010; US$ 27.95 US$ 19.57

    If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed... more...

  • The New Rules of Marketing and PRby David Meerman Scott

    Wiley 2015; US$ 24.00 US$ 14.40

    The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies... more...

  • High-Profit Prospectingby Mark Hunter; Jeb Blout; Mike Weinberg

    AMACOM 2016; US$ 16.95

    Sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today. Merging new strategies with proven practices High-Profit Prospecting puts the power back where it belongs?in your hands. Follow its formula and start bringing in valuable new business. more...

  • Digital Marketing For Dummiesby Ben Carter; Gregory Brooks; Frank Catalano; Bud E. Smith

    Wiley 2011; US$ 27.95 US$ 22.36

    Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high-impact tools and techniques so you can promote your business with creativity and innovation, and stand out from your competitors. more...

  • Content Chemistryby Andy Crestodina

    Orbit Media Studios, Inc 2014; US$ 9.99

    The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social,... more...

  • Social Media Marketingby Tracy L. Tuten; Michael R. Solomon

    SAGE Publications 2014; US$ 63.00

    The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield customer insights.  more...

  • Essentials of Marketing Researchby Kenneth E. Clow; Karen E. James

    SAGE Publications 2013; US$ 94.00 US$ 79.90

    Essentials of Marketing Research: Putting Research into Practice, an exciting new practical guide by Kenneth E. Clow and Karen E. James offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results. Each chapter opens by describing an actual... more...

  • The Everything Guide To Network Marketingby Esther Spina

    F+W Media 2015; US$ 17.99 US$ 14.75

    Proven techniques for multilevel marketing success! Whether you're looking for a career change, a flexible part-time job, or a way to make money while staying home with the kids, network marketing is one of the fastest-growing business opportunities available. From services you need to products you love, there are hundreds of network marketing jobs... more...

  • Content Rulesby Ann Handley; C.C. Chapman

    Wiley 2012; US$ 19.95 US$ 11.97

    The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products... more...