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Marketing

Most popular at the top

  • Social Marketingby Nancy R. Lee; Philip Kotler

    SAGE Publications 2015; US$ 74.00 US$ 62.90

    Turning Principle into Practice   Social Marketing: Changing Behaviors for Good  is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence... more...

  • Principles of Integrated Marketing Communicationsby Lawrence Ang

    Cambridge University Press 2014; US$ 96.00 US$ 78.72

    Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques. more...

  • Fanatical Prospectingby Jeb Blount; Mike Weinberg

    Wiley 2015; US$ 21.00 US$ 12.60

    Ditch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. The brutal fact is the number... more...

  • How to Become Filthy, Stinking Rich Through Network Marketingby Mark Yarnell; Valerie Bates; Derek Hall; Shelby Hall

    Wiley 2012; US$ 19.95 US$ 11.97

    A contemporary approach to network marketing—from the author of the million-copy bestseller, Your First Year in Network Marketing This is a book about reality—an unpleasant reality that no one seems to want to address. A large number of the population was hit with substantial loss of income and savings during the recent economic meltdown.... more...

  • Strategic Social Marketingby Jeff French; Ross Gordon

    SAGE Publications 2015; US$ 47.00

    Taking an international approach, this text illustrates the value of applying marketing to solve social problems, exploring the ?what? and ?why? as well as the ?how to? of social marketing. more...

  • Coaching Salespeople into Sales Championsby Keith Rosen

    Wiley 2010; US$ 29.95 US$ 20.96

    Sales training doesn?t develop sales champions. Managers do .   The secret to developing a team of high performers isn?t more training but better coaching .   When managers effectively coach their people around best practices, core competencies and the inner game of coaching that develops the champion attitude, it makes your training stick. ... more...

  • Customers for Lifeby Carl Sewell; Paul B. Brown

    The Crown Publishing Group 2009; US$ 14.99

    In this completely revised and updated edition of the customer service classic (more than 600,000 copies sold), Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking ?Ten Commandments of Customer Service? apply to today?s world. Drawing on his incredible success in transforming his Dallas... more...

  • The Encyclopedia Of Technical Market Indicators, Second Editionby Robert W. Colby

    McGraw-Hill Education 2002; US$ 79.00 US$ 64.78

    Today's most all-inclusive reference of technical indicators­­--what they are and how to use them to add value to any trading program Technical analysis has become an incredibly popular investors' tool for gauging market strength and forecasting short-term direction for both markets and individual stocks. But as markets have changed dramatically,... more...

  • Democracy in Declineby Philip Kotler

    SAGE Publications 2016; US$ 22.00

    An examination by the 'father of modern marketing' into how well  a long cherished product (democracy) is satisfying the needs of its consumers (citizens), bringing conversation and solutions on how we can all do our bit to bring about positive change. more...

  • Designing Effective Web Surveysby Mick P. Couper

    Cambridge University Press 2008; US$ 60.00 US$ 49.20

    Designing Effective Web Surveys is a practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory. more...