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Marketing

Most popular at the top

  • Marketing Communicationsby John Egan

    SAGE Publications 2014; US$ 65.00

    John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications. In addition to core topics, the book covers key issues such as ethical marketing and the changing face of communications. Global examples include HSBC, James Bond, the Arab Spring and One Direction and there's a companion... more...

  • Social Media Marketingby Tracy L. Tuten; Michael R. Solomon

    SAGE Publications 2014; US$ 79.00

    'Hands down, this is the single best textbook about social media marketing out there. This radically revised and fully updated edition is even more comprehensive, strategic, organized, visual, results-oriented and innovative than the first. If you teach or study social media marketing or digital marketing, then you need this book!' - Robert V. Kozinets,... more...

  • The Trend Management Toolkitby Anne Lise Kjaer

    Palgrave Macmillan 2014; US$ 36.00

    In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead. more...

  • Breakthrough Marketing Plansby Tim Calkins

    Palgrave Macmillan 2012; US$ 26.00

    Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competititve pressure. more...

  • Power Brandingby Steve McKee

    St. Martin's Press 2014; US$ 28.99

    Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to growbigger and better, while others stumble along year after year, running but never winning the race. The difference is that the biggest and best brands arenâ??t slaves to conventional marketing wisdom. McKee shows... more...

  • Discover Your Sales Strengthsby Benson Smith; Tony Rutigliano

    Grand Central Publishing 2003; US$ 12.99

    For four decades, The Gallup Organization has been gathering information and offering data-driven advice-conducting millions of interviews, compiling thousands of statistics, and building a wealth of facts about what really makes people successful (and happy) in their fields. Now Gallup uses its expertise to offer a unique, interactive StrengthsFinder.com... more...

  • Get More Referrals Now!: The Four Cornerstones That Turn Business Relationships Into Goldby Bill Cates

    McGraw-Hill Education 2004; US$ 18.00

    Sales legend Bill Cates uses his experience and expert knowledge to show sales professionals how to work smarter (not harder) by employing "The Four Cornerstones of Referrals" --relationship building and customer service, creating referral alliances and networks, prospecting, and targeting niche markets. Using Cates's easy-to-master referral-based... more...

  • Differentby Youngme Moon

    The Doubleday Religious Publishing Group 2010; US$ 15.00

    Why trying to be the best ? competing like crazy ? makes you mediocre Every few years a book?through a combination of the author?s unique voice, storytelling ability, wit, and insight?simply breaks the mold. Bill Bryson?s A Walk in the Woods is one example. Richard Feynman?s ? Surely You?re Joking, Mr. Feynman!? is another.   Now comes Youngme... more...

  • The Sales Growth Imperative: How World Class Sales Organizations Successfully Manage the Four Stages of Growthby David J. Cichelli

    McGraw-Hill Education 2010; US$ 34.00

    Can you handle SUCCESS ? With business growth come great things?larger market share, increased revenue, happy shareholders. However, sustaining revenue growth is seldom easy. Sales departments must quickly and seamlessly change sales strategies and tactics to grow sales. Unfortunately, sales departments are often ill-equipped to make the right... more...

  • The Challenger Saleby Matthew Dixon; Brent Adamson

    Penguin Publishing Group 2011; US$ 28.95

    What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove... more...