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Marketing

Most popular at the top

  • To Sell Is Humanby Daniel H. Pink

    Penguin Publishing Group 2012; US$ 16.00

    #1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller #1 Washington Post bestseller From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives. According to the U.S. Bureau of Labor Statistics, one in... more...

  • Social Media Marketingby Tracy L. Tuten; Michael R. Solomon

    SAGE Publications 2014; US$ 79.00

    'Hands down, this is the single best textbook about social media marketing out there. This radically revised and fully updated edition is even more comprehensive, strategic, organized, visual, results-oriented and innovative than the first. If you teach or study social media marketing or digital marketing, then you need this book!' - Robert V. Kozinets,... more...

  • Born to Buyby Juliet B. Schor

    Scribner 2014; US$ 17.00

    Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted... more...

  • Customer Centricityby Peter Fader

    Wharton Digital Press 2012; US$ 9.99

    Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers…and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter... more...

  • Marketingby Rosalind Masterson; David Pickton

    SAGE Publications 2014; US$ 68.00

    'This is a really exciting introductory text that brings to life the key principles of marketing. It is packed with good examples of marketing in practice and students will find it highly accessible.? -  Pauline Maclaran Professor of Marketing & Consumer Research, Royal Holloway University of London, Editor in Chief Marketing Theory more...

  • The Challenger Saleby Brent Adamson; Matthew Dixon

    Penguin Books Ltd 2012; US$ 23.98

    In The Challenger Sale , Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships... more...

  • Increase Online Sales Through Viral Social Networkingby Stephen Woessner

    Atlantic Publishing Group Inc 2014; US$ 12.47

    Get social and get sold! This book is your complete guide to increasing your online conversion rate by as much as 780 percent and your website traffic by 20 percent or more by gaining access to millions of potential customers through Facebook, Twitter. more...

  • Art of Client Serviceby Robert Solomon

    Dearborn Trade Publishing 2003; US$ 19.95

    Account executives, and anyone else who deals with clients, will find themselves flinching, laughing, and committing to memory this sound advice, presented through real-life stories of satisfying success and embarrassing failure along the total spectrum of client service. more...

  • Perfect Phrases for the Sales Call, Second Editionby Jeb Brooks; William Brooks

    McGraw-Hill Education 2010; US$ 12.00

    Jeb Brooks is executive vice president of The Brooks Group, an awardwinning sales training firm. William T. Brooks was CEO of The Brooks Group and wrote more than a dozen books. more...

  • Crossing the Chasm, 3rd Editionby Geoffrey A. Moore

    HarperCollins 2014; US$ 16.28

    The bible for bringing cutting-edge products to larger markets?now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm , Geoffrey A. Moore shows that in the Technology Adoption Life Cycle?which begins with innovators and moves to early adopters, early majority, late majority, and laggards?there is... more...