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Marketing

Most popular at the top

  • New Shop Floor Managementby Kiyoshi Suzaki

    Free Press 1993; US$ 27.99

    In this first comprehensive departure from the time-and-motion dictums of Frederick Taylor's Shop Management that have influenced management practices for most of this century, Kiyoshi Suzaki offers a framework for successfully conducting business at its most crucial point-the shop floor. Drawing on the principles of holistic management, where organizational... more...

  • Storytelling with Databy Cole Nussbaumer Knaflic

    Wiley 2015; US$ 39.95 US$ 34.99

    Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made... more...

  • Rethinking Prestige Brandingby Wolfgang Schaefer; JP Kuehlwein

    Kogan Page 2015; US$ 27.10

    Rethinking Prestige Branding examines the successful development and promotion of prestige brands, explaining not just how they're sold but how consumers respond to them. more...

  • Political Marketingby Robert P. Ormrod; Stephan C M Henneberg; Nicholas O'Shaughnessy

    SAGE Publications 2013; US$ 44.00

    Written by authoritative figures in the field, this unique textbook provides students with an in-depth understanding of the fundamental theoretical and conceptual groundings of political marketing. more...

  • Monetizing Innovationby Madhavan Ramanujam; Georg Tacke

    Wiley 2016; US$ 29.00 US$ 25.50

    Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit.  Companies obsess over being creative and innovative and spend significant time and... more...

  • Emarketing Excellenceby Dave Chaffey; PR Smith

    Taylor and Francis 2013; US$ 74.95

    Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide to creating and executing e-marketing plans, it combines established approaches... more...

  • Differentby Youngme Moon

    The Crown Publishing Group 2010; US$ 16.00

    Why trying to be the best … competing like crazy … makes you mediocre Every few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s “ Surely You’re Joking, Mr. Feynman!” is another.   Now comes Youngme... more...

  • Jab, Jab, Jab, Right Hookby Gary Vaynerchuk

    HarperCollins 2013; US$ 19.99

    New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. ... more...

  • Brandwashedby Martin Lindstrom

    Kogan Page 2012; US$ 16.26

    In Brandwashed, Martin Lindstrom gives readers a shocking - and unprecedented - behind-the-scenes look at the tricks, strategies and manipulations that businesses, advertisers and retailers across the world use to engineer human desire and compel consumers to open their wallets. more...

  • Positioning: The Battle for Your Mind, 20th Anniversary Editionby Al Ries; Jack Trout

    McGraw-Hill Education 2000; US$ 20.00

    “Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”—David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available... more...