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Marketing

Most popular at the top

  • Selling to Winby Richard Denny

    Kogan Page 2013; US$ 16.23

    Put winning techniques into practice with this world-renowned guide to selling. more...

  • Storytelling with Databy Cole Nussbaumer Knaflic

    Wiley 2015; US$ 39.95 US$ 34.99

    Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made... more...

  • Captivologyby Ben Parr

    HarperCollins 2015; US$ 13.59

    The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention?and how we can leverage them to draw and retain attention for our ideas, work, companies, and more. Whether you?re an artist or a salesperson, a teacher or an engineer, a marketer or a parent?putting the spotlight on your... more...

  • Better and Fasterby Jeremy Gutsche

    The Crown Publishing Group 2015; US$ 25.00

    What great ideas are you missing that are so close within your grasp? In our world of chaos and change, what are you overlooking? If you knew the answer, you?d be a better innovator, better manager, and better investor. This book will make you BETTER by teaching you how to overcome 3 neurological traps that block successful people, like you,... more...

  • The Long Tailby Chris Anderson

    Random House 2010; US$ 12.68

    What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits... more...

  • Business-to-Business Marketingby Ross Brennan; Louise Canning; Raymond McDowell

    SAGE Publications 2014; US$ 54.00

    ?This textbook stands out from others by combining multiple approaches to b2b marketing theory with up-to-date examples from practice. The inclusion of many international examples makes it invaluable for faculty and students worldwide. It is a must read for students and a truly refreshing addition to any marketing course.?  - Catherine Sutton-Brady,... more...

  • Pricing Strategiesby Schindler Robert M.

    SAGE Publications 2011; US$ 64.00

    Written by a leading pricing researcher, Pricing Strategies makes this essential aspect of business accessible through a simple unified system for the setting and management of prices. Robert M. Schindler demystifies the math necessary for making effective pricing decisions. His intuitive approach to understanding basic pricing concepts presents... more...

  • Sustainability Marketingby Frank-Martin Belz; Ken Peattie

    Wiley Textbooks 2014; US$ 41.50 US$ 35.97

    The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making... more...

  • People Buy Youby Jeb Blount

    Wiley 2010; US$ 21.95 US$ 19.50

    The ultimate guide to relationships, influence and persuasion in 21 st century business. What is most important to your success as a sales or business professional? Is it education, experience, product knowledge, job title, territory, or business dress? Is it your company's reputation, product, price, marketing collateral, delivery lead times,... more...

  • Hands-On Social Marketingby Weinreich Nedra Kline

    SAGE Publications 2010; US$ 81.00

    This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication... more...