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- McGraw-Hill Education 1999; US$ 30.00
In today's markets, success no longer depends on communicating the value of products or services. It rests on the crucial ability to create value for customers. Sales forces need to retool current strategies by recognizing the customer's dominant power in today's economy and what that means for those who sell. Capitalizing on research into the practices... more...
- Penguin Books Ltd 2005; Not Available
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity... more...
- Hodder & Stoughton 2012; US$ 6.99
The ability to write great copy is crucial to anyone who wants to advance their career. Written by Robert Ashton, a leading expert on copywriting as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to write brilliant copy. The highly motivational 'in a week' structure of the book provides... more...
- Kogan Page 2013; US$ 19.99
In today's electronic age no organisation can afford to ignore digital marketing. Understanding what tools are available, how to use them and how to create and implement a co-ordinated digital campaign are essential elements for every marketer's toolbox. And Digital Marketing means more than just establishing a website. There is a complex array of... more...
- Berrett-Koehler Publishers 2011; US$ 26.95
World-renowned business strategist and bestselling and award-winning author of "The Experience Economy" Joe Pine, with Kim Korn, explain how businesses can weather the rising tide of commoditization by leveraging digital technologies?and especially virtual experiences--to create value for customers. more...
- McGraw-Hill Education 2011; US$ 32.00
Boost sales results by zeroing in on the metrics that matter most ?Sales may be an art, but sales management is a science. Cracking the Sales Management Code reveals that science and gives practical steps to identify the metrics you must measure to manage toward success.? ?Arthur Dorfman, National Vice President, SAP ? Cracking the Sales... more...
- McGraw-Hill Education 2012; US$ 18.00
The World's Greatest Salesman Reveals the Techniques of His Astounding Success This newest book from sales phenomenon JOE GIRARD-- The 13 Essential Rules of Selling --provides all the ammunition you need to succeed in an economy where budgets are being slashed and decision makers are scared to spend. Named the offi cial world's greatest salesman... more...
- Wiley 2004; US$ 15.95
The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all... more...
- Palgrave Macmillan 2007; US$ 59.00
This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire. more...