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Marketing

Most popular at the top

  • Selling the Wheelby Jeff Cox; Howard Stevens

    Simon & Schuster 2001; US$ 16.99

    Selling the Wheel is a fascinating story about sales and marketing written in the form of an ancient parable: Once upon a time, long ago, a resourceful fellow named Max came up with a brilliant idea and invented the Wheel. But human beings, who had been getting along without the Wheel for thousands of years, did not instantly appreciate their need... more...

  • To Sell Is Humanby Daniel H. Pink

    Penguin Publishing Group 2012; US$ 16.00

    #1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller #1 Washington Post bestseller From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives. According to the U.S. Bureau of Labor Statistics, one in... more...

  • Kotler On Marketingby Philip Kotler

    Free Press 1999; US$ 30.00

    Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing... more...

  • The Challenger Saleby Matthew Dixon; Brent Adamson

    Penguin Publishing Group 2011; US$ 28.95

    What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove... more...

  • Purple Cowby Seth Godin

    Penguin Books Ltd 2005; US$ 15.98

    You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity... more...

  • Luxury Fashion Brandingby Uché Okonkwo

    Palgrave Macmillan 2007; US$ 65.00

    This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire. more...

  • Marketing in the Age of Google, Revised and Updatedby Vanessa Fox

    Wiley 2012; US$ 9.99

    Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives,... more...

  • Clients for Lifeby Andrew Sobel; Jagdish Sheth

    Simon & Schuster 2001; US$ 15.99

    Finally, the book that all professionals frustrated with fleeting client loyalty and relentless price pressure have waited for -- the first in-depth, client-tested guide to developing lasting business relationships. What separates extraordinary professionals from ordinary ones? Why are some professionals always drawn into their clients' inner... more...

  • Strategic Brand Management for B2B Marketsby Sharad Sarin

    SAGE India 2010; US$ 25.95

    This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. With extensive discussions on the three most respected corporate brands in India—Tata, Larsen... more...

  • Social Media for Social Good: A How-to Guide for Nonprofitsby Heather Mansfield

    McGraw-Hill Education 2011; US$ 35.00

    Based on more than 15 years of experience in nonprofit communications and 15,000+ hours spent utilizing social and mobile media, Social Media for Social Good: A How-To Guide for Nonprofits is a comprehensive 256-page hardcover book packed with more than 100 best practices covering Web 1.0, Web 2.0, and Web 3.0 nonprofit communications and fundraising.... more...