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Marketing

Most popular at the top

  • Service-Dominant Logicby Robert F. Lusch; Stephen L. Vargo

    Cambridge University Press 2014; US$ 28.00

    The first accessible introduction to the principles and applications of Service-Dominant Logic, written by the world-leading authors of this perspective. more...

  • The Power of Brokeby Daymond John; Daniel Paisner

    The Crown Publishing Group 2016; US$ 26.00 US$ 19.50

    Daymond John has been practicing the power of broke ever since he started selling his home-sewn t-shirts on the streets of Queens. With no funding and a $40 budget, Daymond had to come up with out-of-the box ways to promote his products. Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched... more...

  • Global Brand Powerby Barbara E. Kahn

    Wharton Digital Press 2013; US$ 9.99

    The branding bible for today?s globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions,... more...

  • Art of Client Serviceby Robert Solomon

    Dearborn Trade Publishing 2003; US$ 19.95

    Account executives, and anyone else who deals with clients, will find themselves flinching, laughing, and committing to memory this sound advice, presented through real-life stories of satisfying success and embarrassing failure along the total spectrum of client service. more...

  • Export Marketing Strategyby Shaoming Zou; Daekwan Kim

    Business Expert Press 2009; US$ 19.95

    If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery... more...

  • Global Marketingby Carlyle Farrell

    SAGE Publications 2015; US$ 55.00

    Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. more...

  • Social Marketingby Nancy R. Lee; Philip Kotler

    SAGE Publications 2015; US$ 68.00

    Turning Principle into Practice   Social Marketing: Changing Behaviors for Good  is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence... more...

  • The 22 Immutable Laws of Marketingby Al Ries; Jack Trout

    HarperCollins 2009; US$ 13.85

    Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. more...

  • Market Planning Guide, 6Eby David H. Bangs

    Dearborn Trade Publishing 2002; US$ 22.95

    Whether you're a beginner or a pro, learn to create the perfect marketing plan for your business. In today's highly competitive and rapidly changing business world, the right marketing plan can make the difference between winning over your customers, or losing them to the competition. more...

  • A Practioner's Guide to Public Relations Research, Measurement and Evaluationby Don Stacks

    Business Expert Press 2010; US$ 19.95

    This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. more...