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Marketing

Most popular at the top

  • Crossing the Chasm, 3rd Editionby Geoffrey A. Moore

    HarperCollins 2014; US$ 15.99

    The bible for bringing cutting-edge products to larger markets?now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm , Geoffrey A. Moore shows that in the Technology Adoption Life Cycle?which begins with innovators and moves to early adopters, early majority, late majority, and laggards?there is... more...

  • The Manager's Guide to Distribution Channelsby Linda Gorchels; Edward Marien; Chuck West

    McGraw-Hill Education 2004; US$ 48.00 US$ 39.36

    Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and... more...

  • Social Media Marketingby Stephan Dahl

    SAGE Publications 2014; US$ 47.00

    This book offers a critical evaluation of the theoretical frameworks that can be used to explain and utilize social media and applies them to real-life examples and case studies from a range of industries. more...

  • Inside the Tornadoby Geoffrey A. Moore

    HarperCollins 2009; US$ 12.74

    In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or... more...

  • Market Researchby Robin Birn; Patrick Forsyth

    Wiley 2001; US$ 12.99 US$ 11.26

    Fast track route to mastering market research Covers key market research techniques, from asking the right questions and using statistics to analysing data and acting on the information Examples and lessons from benchmark companies in publishing, consumer goods, brewing and others Includes a glossary of key concepts and a comprehensive... more...

  • Predictive Analyticsby Eric Siegel

    Wiley 2016; US$ 24.00 US$ 14.40

    "Mesmerizing & fascinating..."  — The Seattle Post-Intelligencer "The  Freakonomics  of big data." —Stein Kretsinger , founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In this rich, fascinating — surprisingly... more...

  • Jab, Jab, Jab, Right Hookby Gary Vaynerchuk

    HarperCollins 2013; US$ 19.99

    New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. ... more...

  • The Power of Brokeby Daymond John; Daniel Paisner

    The Crown Publishing Group 2016; US$ 26.00

    Daymond John has been practicing the power of broke ever since he started selling his home-sewn t-shirts on the streets of Queens. With no funding and a $40 budget, Daymond had to come up with out-of-the box ways to promote his products. Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched... more...

  • Managing Yourself In A Weekby Martin Manser

    Hodder & Stoughton 2016; US$ 9.99

    Managing yourself just got easier One of the most important aspects of being a manager is being able to manage yourself and the first step to doing this effectively is becoming aware of yourself and evaluating your strengths and weaknesses. In Managing Yourself In A Week you will learn about good time management and organization skills including... more...

  • The Ultimate Guide to Network Marketingby Joe Rubino

    Wiley 2011; US$ 24.00 US$ 14.40

    Successful network marketing entrepreneurs share their secrets In The Ultimate Guide to Network Marketing , network marketing guru Dr. Joe Rubino offers readers a wide variety of proven business-building techniques taken from many of the most successful network marketing leaders in the industry. Presenting a wide range of different perspectives... more...