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Marketing

Most popular at the top

  • Ambient Findabilityby Peter Morville

    O'Reilly Media 2009; US$ 23.99

    How do you find your way in an age of information overload? How can you filter streams of complex information to pull out only what you want? Why does it matter how information is structured when Google seems to magically bring up the right answer to your questions? What does it mean to be "findable" in this day and age? This eye-opening new book... more...

  • Emarketing Excellenceby Dave Chaffey; PR Smith

    Taylor and Francis 2013; US$ 58.95

    Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide to creating and executing e-marketing plans, it combines established approaches... more...

  • Cold Calling Techniquesby Stephan Schiffman

    F+W Media 2007; US$ 9.95

    Follow the advice of Stephan Schiffman?America's #1 Corproate Sales Trainer?and take your career to the next level. This special anniversary edition of his perennial bestseller, Cold Calling Techniques (That Really Work!) , provides you with all of the right tools for turning prospects into meetings, and meetings into big sales. This easy-to-follow... more...

  • Predictably Irrational, Revised and Expanded Editionby Dan Ariely

    HarperCollins 2009; US$ 11.69

    "A marvelous book? thought provoking and highly entertaining." ?Jerome Groopman, New York Times bestselling author of How Doctors Think "Ariely not only gives us a great read; he also makes us much wiser." ?George Akerlof, 2001 Nobel Laureate in Economics "Revolutionary." ? New York Times Book Review Behavioral economist and New York... more...

  • Retail and Channel Marketingby Sandro Castaldo; Monica Grosso; Katia Premazzi

    Edward Elgar Publishing 2013; US$ 40.00

    This text, written for graduate and postgraduate students, investigates the current trends in channel management from both the distributors' and the manufacturers' perspectives. Retail trends, marketing and innovation, e-commerce, channel marketing and multi-channel management, are comprehensively covered, alongside theoretical and managerial... more...

  • The Ultimate Marketing Planby Dan S. Kennedy

    F+W Media 2006; US$ 14.95

    More than 5 million businesses have profited from this unique step-by-step marketing system. The Ultimate Marketing Plan, 3rd Edition shows you how to put together the most promotable message possible for any product or service. Filled with practical, no-nonsense ideas that help you position your product, build buzz and make money, this updated... more...

  • Secrets of Closing the Saleby Zig Ziglar

    Baker Publishing Group 2004; US$ 17.99

    Advice from one of the country's most respected experts on leadership. Includes up-to-date business models and success stories. Now in paper! more...

  • Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performanceby Jason Jordan; Michelle Vazzana

    McGraw-Hill Education 2011; US$ 32.00

    Boost sales results by zeroing in on the metrics that matter most ?Sales may be an art, but sales management is a science. Cracking the Sales Management Code reveals that science and gives practical steps to identify the metrics you must measure to manage toward success.? ?Arthur Dorfman, National Vice President, SAP ? Cracking the Sales... more...

  • Fearless Referrals: Boost Your Confidence, Break Down Doors, and Build a Powerful Client Listby Matt Anderson

    McGraw-Hill Education 2012; US$ 20.00

    Use Your Contacts as the Building Blocks to Success "The 'Golden Rules' for developing a continuous chain of high-quality referrals for any product in any business." ?Brian Tracy, bestselling author of The Psychology of Selling "This easy-to-use, practical guide will dramatically increase your referral stream." ?Jon Voegele, Regional... more...

  • CIM Coursebook Marketing Essentialsby Jim Blythe

    Taylor and Francis 2012; US$ 45.95

    ?Butterworth-Heinemann?s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make... more...