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Marketing

Most popular at the top

  • Ambient Findabilityby Peter Morville

    O'Reilly Media 2009; US$ 23.99

    How do you find your way in an age of information overload? How can you filter streams of complex information to pull out only what you want? Why does it matter how information is structured when Google seems to magically bring up the right answer to your questions? What does it mean to be "findable" in this day and age? This eye-opening new book... more...

  • Emarketing Excellenceby Dave Chaffey; PR Smith

    Taylor and Francis 2013; US$ 58.95

    Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide to creating and executing e-marketing plans, it combines established approaches... more...

  • Cold Calling Techniquesby Stephan Schiffman

    F+W Media 2007; US$ 9.95

    Follow the advice of Stephan Schiffman?America's #1 Corproate Sales Trainer?and take your career to the next level. This special anniversary edition of his perennial bestseller, Cold Calling Techniques (That Really Work!) , provides you with all of the right tools for turning prospects into meetings, and meetings into big sales. This easy-to-follow... more...

  • Be A Recruiting Superstarby Mary Christensen

    AMACOM 2008; US$ 10.95

    No matter how motivated and energetic you are?even if you're the greatest salesperson on the planet!?as a network marketer with limited time, there's only so much money you can make without great people to help you sell your products. Recruiting is the life force of any network marketing, multi-level marketing, or party plan business, it lifts the... more...

  • Principles and Practice of Marketingby Jim Blythe

    SAGE Publications 2013; US$ 72.00

    With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green. more...

  • The Ultimate Marketing Planby Dan S. Kennedy

    F+W Media 2006; US$ 14.95

    More than 5 million businesses have profited from this unique step-by-step marketing system. The Ultimate Marketing Plan, 3rd Edition shows you how to put together the most promotable message possible for any product or service. Filled with practical, no-nonsense ideas that help you position your product, build buzz and make money, this updated... more...

  • Secrets of Closing the Saleby Zig Ziglar

    Baker Publishing Group 2004; US$ 17.99

    Advice from one of the country's most respected experts on leadership. Includes up-to-date business models and success stories. Now in paper! more...

  • CIM Coursebook Marketing Essentialsby Jim Blythe

    Taylor and Francis 2012; US$ 45.95

    ?Butterworth-Heinemann?s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make... more...

  • The Mindbody Prescriptionby John E. Sarno

    Grand Central Publishing 2001; Not Available

    For pain sufferers everywhere, bestselling author Dr. John E. Sarno brings important new information about when, where, and how emotional factors affect physical well-being, and how this process can be reversed. more...

  • Strategic Sport Marketingby David Shilbury; Hans Westerbeek; Shayne Quick; Daniel Funk; Adam Karg

    Allen & Unwin 2014; US$ 59.09

    A fully revised edition of this widely used introduction to sport marketing by leading educators. With international examples it remains the most comprehensive and well-informed reference for students and sport marketing professionals. more...