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Marketing

Most popular at the top

  • Commercializing Successful Biomedical Technologiesby Shreefal S. Mehta

    Cambridge University Press 2008; US$ 44.00

    An indispensable guide to the commercialization process of drug, diagnostic and device biomedical technology. more...

  • The Trend Management Toolkitby Anne Lise Kjaer

    Palgrave Macmillan 2014; US$ 36.00

    In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead. more...

  • Taking Down Goliathby Kevin Ryan; Rob "Spider" Graham

    Palgrave Macmillan 2014; US$ 30.00

    Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it. more...

  • Marketing Communications Managementby Paul Copley

    SAGE Publications 2014; US$ 69.00

    'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School more...

  • Social Media Marketingby Stephan Dahl

    SAGE Publications 2014; US$ 59.00

    This book offers a critical evaluation of the theoretical frameworks that can be used to explain and utilize social media and applies them to real-life examples and case studies from a range of industries. more...

  • 91 Mistakes Smart Salespeople Makeby Tim Connor

    Sourcebooks, Inc. 2006; US$ 9.95

    Learn how to recover from costly, deal-breaking mistakes and assure a successful closing. more...

  • The Challenger Saleby Matthew Dixon; Brent Adamson

    Penguin Group US 2011; US$ 19.99

    What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove... more...

  • Branding Chinese Mega-Citiesby P. O. Berg; E. Björner

    Edward Elgar Publishing 2014; US$ 40.00

    ‘This is fruitful cross-fertilisation between the perspective of business studies on brand making and the perspective of urban studies on place promotion. The studies are firmly grounded on Chinese mega-cities, yet relevant cases in the more developed world are critically reflected to illuminate the path to new practices of city marketing and... more...

  • Marketing 3.0by Philip Kotler; Hermawan Kartajaya; Iwan Setiawan

    Wiley 2010; US$ 24.95

    Understand the next level of marketing The new model for marketing- Marketing 3.0 -treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0 , world-leading... more...

  • Hookedby Nir Eyal

    Penguin Books Ltd 2014; US$ 22.08

    In Hooked , Nir Eyal reveals how successful companies create products people can't put down - and how you can too Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014 Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying... more...