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Marketing

Most popular at the top

  • Standing Room Onlyby Joanne Scheff Bernstein

    Palgrave Macmillan 2014; US$ 55.00

    Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media. more...

  • Social Media Marketingby Tracy L. Tuten; Michael R. Solomon

    SAGE Publications 2014; US$ 63.00

    The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield customer insights.  more...

  • Sustainability Marketingby Frank-Martin Belz; Ken Peattie

    Wiley Textbooks 2014; US$ 41.50 US$ 35.97

    The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making... more...

  • We Are Smarter Than Meby Barry Libert; Jon Spector

    Pearson Education 2007; US$ 21.99

    This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Wikinomics and The Wisdom of Crowds identified the phenomena of emerging social networks, but they do not confront how businesses can profit from the wisdom of crowds. WE ARE SMARTER THAN ME by Barry... more...

  • Capturing New Markets: How Smart Companies Create Opportunities Others Don?tby Stephen Wunker

    McGraw-Hill Education 2011; US$ 29.00

    Create and dominate new markets to escape commoditization and spur business growth! New markets are your best shot at growth, but to win them you?ll need the right toolkit. Drawing on dozens of industry interviews, in-the-trenches personal experience, and extensive research, this book lays out how companies can find, enter, and win in new markets--and... more...

  • Absolute Valueby Itamar Simonson; Emanuel Rosen

    HarperCollins 2014; US$ 15.99

    Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework?the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly?yet the fundamental... more...

  • Scoring Pointsby Clive Humby; Terry Hunt; Tim Phillips

    Kogan Page 2008; US$ 39.95

    Go behind the scenes at Tesco and learn best practice from the successes and failures of their development of the world's most successful retail loyalty scheme. more...

  • Selling Blue Elephantsby Alex Gofman; Ph.D Howard R. Moskowitz

    Pearson Education 2007; US$ 32.99

    Really great products and really huge successes don?t come from focus groups! And if you simply rely on trial and error, or guesswork, you?ll lose far more often than you?ll win. Now, there?s a solution: Rule Developing Experimentation (RDE), the first systematized, disciplined, solution-oriented business process of experimentation .   ... more...

  • The New Bossby Peter Fischer

    Kogan Page 2008; US$ 24.95

    For all managers making a leadership transition, it is critical to engage with the new role rapidly to permit a seamless changeover and to ensure that staff remain engaged and focused. This handy guide provides you with the structure and guidance you need to minimise disruption and maximise performance during the crucial first 100 days.If you are a... more...

  • Business-to-Business Marketingby Ross Brennan; Louise E Canning; Raymond McDowell

    SAGE Publications 2014; US$ 54.00

    ?This textbook stands out from others by combining multiple approaches to b2b marketing theory with up-to-date examples from practice. The inclusion of many international examples makes it invaluable for faculty and students worldwide. It is a must read for students and a truly refreshing addition to any marketing course.?  - Catherine Sutton-Brady,... more...