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Most popular at the top

  • The New Rules of Marketing and PRby David Meerman Scott

    Wiley 2015; US$ 24.00 US$ 14.40

    The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies... more...

  • Marketingby David Pickton; Rosalind Masterson

    SAGE Publications 2014; US$ 54.00

    'This is a really exciting introductory text that brings to life the key principles of marketing. It is packed with good examples of marketing in practice and students will find it highly accessible.’ -  Pauline Maclaran Professor of Marketing & Consumer Research, Royal Holloway University of London, Editor in Chief Marketing Theory more...

  • A Social Strategyby Mikolaj Jan Piskorski

    Princeton University Press 2014; US$ 22.95 US$ 18.36

    Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business. What makes social media so different... more...

  • Global Marketingby Carlyle Farrell

    SAGE Publications 2015; US$ 55.00

    Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. more...

  • Consumer Behavior and Cultureby Marieke de Mooij

    SAGE Publications 2010; US$ 66.00 US$ 56.10

    The Second Edition of this popular text brings up-to-date Marieke de Mooij's important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students?tomorrow's marketing professionals?to understand the limits of consistent brand identities and universal advertising campaigns.... more...

  • Marketing for Entrepreneursby Frederick G. Crane

    SAGE Publications 2012; US$ 57.00 US$ 48.45

    Using the latest research and information on entrepreneurial marketing, including consumer behavior, social media, and intellectual property, the Second Edition of Marketing for Entrepreneurs provides practical insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success. Business... more...

  • Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buyby Bill Stinnett

    McGraw-Hill Education 2004; US$ 20.00 US$ 16.40

    How to capture customers by learning to think the way they do The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business." In Think Like Your Customer , Stinnett explains why the key to landing corporate customers is to learn to think about the things executives... more...

  • The Buying Brainby A. K. Pradeep

    Wiley 2010; US$ 27.95 US$ 19.57

    If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed... more...

  • Crossing the Chasm, 3rd Editionby Geoffrey A. Moore

    HarperCollins 2014; US$ 15.99

    The bible for bringing cutting-edge products to larger markets?now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm , Geoffrey A. Moore shows that in the Technology Adoption Life Cycle?which begins with innovators and moves to early adopters, early majority, late majority, and laggards?there is... more...

  • Predictive Analyticsby Eric Siegel

    Wiley 2016; US$ 24.00 US$ 14.40

    "Mesmerizing & fascinating..."  — The Seattle Post-Intelligencer "The  Freakonomics  of big data." —Stein Kretsinger , founding executive of Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In this rich, fascinating — surprisingly... more...