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- Penguin Group US 2011; US$ 19.99
What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove... more...
- Cyan Books 2006; US$ 5.00
?Cold calling? ? making contact with strangers ? is the biggest fear confronting businesspeople, especially those who work in sales and marketing. ?Put me in front of a customer and I can persuade them to buy anything ? just don?t ask me to cold call!!? more...
- Free Press 2003; US$ 35.00
Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived... more...
- RDA Press, LLC 2013; US$ 18.95
The number one skill for any entrepreneur or business owner is the ability to sell. Why? Because sales = income. Yet, many fail financially not because they do not have great ideas or even good work ethic, but typically because they don?t know how to, refuse to, are afraid to, or don?t think it is important to know how to sell. SalesDogs was... more...
- SAGE Publications 2010; US$ 78.00
Drawing on their substantial experience of business-to-business marketing as practitioners, researchers and educators, the authors make this exciting and challenging area accessible to all students of marketing, management and business studies. more...
- SAGE Publications 2013; US$ 69.00
With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green. more...
- LOCATION GROUP AG 2014; US$ 99.99
For the third worldwide report of its kind, THE LOCATION GROUP again scouted all highly frequented retail locations and shopping malls worldwide. The previous reports reached 100'000 readers so far. The very positive feedback and numerous requests we received on the 2012 and 2013 reports prompted us to extend our study to cover over 800 high streets... more...
- Madeleine Books 2014; US$ 9.99
Inspired by the human mind, the new field of contextual analytics is revolutionizing how data and technology can empower everyday business decisions. The information to make your business more profitable is likely available to you, but either dormant or disconnected from your decision making process. Explore how to think smarter about your data and... more...