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- Taylor and Francis 2012; US$ 35.95
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM... more...
- Wiley 2010; US$ 73.95
Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative... more...
- McGraw-Hill Education 2010; US$ 26.95
Every day the world sees 1 million new blog posts, tens of millions of tweets, hundreds of millions of new pieces of Facebook content, and more than 1 billion YouTube videos. Where does your brand fit in? In our age of information saturation, consumer attention is the scarcest commodity of all—which makes your job tougher than ever. How... more...
- SAGE Publications 2010; US$ 90.00
'A very good course support that also offers students interesting and updated case studies to study in groups during tutorials. This book provides a good balance of theoretical concepts and managerial insights to offer the students a comprehensive introduction to the vast subject of marketing' - Veronique Pauwels-Delassus, IESEG School of Management... more...
- ABD Publishers 2008; US$ 40.00
The book begins with an overview of the field, bringing within its purview the processes and principles, the problems and prospects, and the ways in which all these are handled and managed. It then comentrates its focus on the managerial skills which are so much in demand concerning marketing and sales, first through a critical discussion of what entails... more...
- Paradise Publishers 2008; US$ 35.00
The book covers preliminary areas of Marketing which are basic for beginners for Sales Management. The book is prepared for B.Com., B.B.A., M.Com., M.B.A., and some of the Diploma and Degree courses related to the Marketing field. more...
- SAGE Publications 2009; US$ 51.00
`If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you' - Emeritus Professor Michael J Baker . ? `Each section draws the reader in to the story - the what and why of marketing, and also deals well with how. While it is educational and informing... more...
- Pearson Education 2010; US$ 62.99
150 powerful bite-size techniques for creating high-value brands ? and keeping them strong! Three full books of bite-size, actionable guidance on branding and marketing! Discover how to build great brands, and keep them great... ensure branding consistency everywhere from your packaging to your salesforce? promote and leverage brand loyalty?... more...
- Pearson Education 2010; US$ 4.99
Discover foursquare social marketing?and achieve powerful bottom-line results with less than an hour?s work per week. Social media marketing has many advantages, but it ain?t easy. Dollar and capital investment costs are often low, but time and resource costs can be very high. How can you find energy to do all this stuff? foursquare is different.... more...
- Pearson Education 2010; US$ 4.99
Discover powerful, proven LinkedIn social networking techniques for attracting new clients and customers! What if you?re not Apple or Nike? What if you?re a CPA, interior designer, real estate agent, architect, consultant, or insurance agent? What if you don?t have a huge marketing budget? Good news! A social media tool you?re already familiar... more...