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Marketing

Most popular at the top

  • How to Market to People Not Like Youby Kelly McDonald

    Wiley 2011; US$ 24.95

    Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many peopleas possible who fit one core customer profile. How to Market toPeople Not Like You challenges this traditional thinking aboutcore customer bases, giving you a new approach to expand yourcustomer base and your business.... more...

  • Make A Difference With Your Marketing: Teach Yourselfby Jonathan Gabay

    Hodder & Stoughton 2010; US$ 17.98

    Make a Difference with your Marketing will help you take your marketing skills to a whole new level. By honing your imaginative skills and instilling great creative planning into your marketing, you can be sure that the results will keep you ahead of the competition. Your author, Jonathan Gabay, is one of the country's most respected creative brand... more...

  • Perspectives on Promotion and Database Marketingby Greg Allenby

    World Scientific Publishing Company 2010; US$ 163.00

    Quantitative marketing as a discipline started around the mid 60's and has been dominated by only a handful of individuals. Robert Blattberg is one of them and has been a leader in setting a research agenda for this discipline. The collection of articles in this book along with commentary by some of his doctoral students is a magnificent testament... more...

  • How to Become a Marketing Superstarby Jeffrey J. Fox

    Hyperion 2003; US$ 11.95

    With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'-this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian... more...

  • Marketing and Management Sciencesby Theodore E. Simos; Damianos P. Sakas; Nikolaos Konstantopoulos

    World Scientific Publishing Company 2010; US$ 296.00

    This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help... more...

  • The Future of Marketingby Philip J. Kitchen

    Palgrave Macmillan 2003; US$ 141.00

    This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. The book provides a series of critical perspectives on marketing from senior authors around the world. The book is not about 'what marketing is' for this is already recorded in innumerable texts. Rather the text gives... more...

  • Interfirm Business-to-Business Networksby Roger Baxter; Arch G. Woodside

    Emerald Group Publishing Limited 2011; US$ 134.95

    How firms design and implement these relationships effectively, overcome poorly performing network linkages, and manage change in interfirm networks are the major topics that Volume 17 covers.  more...

  • Review of Marketing Research, 8by Naresh K. Malhotra

    Emerald Group Publishing Limited 2011; US$ 124.95

    This volume will feature the work of Marketing Legends that have been announced so far. Each Legend will describe his contributions to the marketing discipline: Richard Bagozzi; Shelby Hunt; Philip Kotler; V. Kumar; Naresh K. Malhotra; Kent Monroe; Jagdish Sheth; Jerry Wind; Gerald Zaltman. more...

  • Cultural Strategyby Douglas Holt; Douglas Cameron

    Oxford University Press 2010; US$ 18.99

    Market innovation has long been dominated by the worldview of engineers and economists: build a better mousetrap and the world will take notice. But there's another important way to build new businesses: with innovative ideologies rather than innovative mousetraps. Consider Coca-Cola, Nike, Jack Daniel's, Marlboro, Starbucks, Corona, Oprah,... more...

  • Business-to-Business Marketingby Ross Brennan; Louise E Canning; Raymond McDowell

    SAGE Publications 2010; US$ 78.00

    The Second Edition of this bestselling B2B marketing textbook offers the same accessible clarity of insight, combined with updated and engaging examples. Each chapter contains a detailed case study to further engage the reader with the topics examined. . . - Featuring updated case studies and a range of new examples. . - Incorporating additional coverage... more...