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Most popular at the top
- Course Technology PTR 2009; US$ 29.99
Who's the real branding expert: the agency or the brand? Each has a different approach to what brand building's really all about and the methods needed to generate consumer loyalty. Each approaches brand building strategies from a different angle a different perspective and without understanding both points of view, the picture is never fully... more...
- Marshall Cavendish International (Asia) Ptd Ltd 2009; US$ 19.25
This book talks about the importance of differentiation in building up a business's brand: What is differentiation all about? Why is it so difficult to differentiate in today's business world? Why is it that quality, service and people do not count as key differentiators these days?. Without differentiation it is IMPOSSIBLE to build a strong... more...
- Palgrave Macmillan 2008; US$ 105.00
Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships. more...
- HarperCollins 2010; US$ 13.99
? Fascinate is a riveting journey through the forces of fascination?how it irresistibly shapes our ideas, opinions, and relationships?and how to wield it to your advantage.? ? Alan Webber, author of Rules of Thumb In Fascinate , advertising and media personality Sally Hogshead explores what triggers fascination?one of the most powerful ways... more...
- Gildan Media Corporation 2010; US$ 9.99
Why full BRAIN Marketing? Undoubtedly, one of the most often needs in today's business world is determining how to merge traditional, digital and social media marketing in a hypercompetitive environment! Some business owners are even saying: "Innovate or Die!" Marketing has changed and the way to reach your target audience is changing. The demand... more...
- HarperCollins 2009; US$ 13.99
The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control. In Punk Marketing , Laermer and Simmons take an irreverent, penetrating look at the seismic change in the... more...
- Taylor and Francis 2012; US$ 45.95
?Butterworth-Heinemann?s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make... more...
- Taylor and Francis 2012; US$ 37.95
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus,... more...
- Taylor and Francis 2012; US$ 35.95
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM... more...
- SAGE Publications 2010; US$ 90.00
'A very good course support that also offers students interesting and updated case studies to study in groups during tutorials. This book provides a good balance of theoretical concepts and managerial insights to offer the students a comprehensive introduction to the vast subject of marketing' - Veronique Pauwels-Delassus, IESEG School of Management... more...