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Most popular at the top

  • Key Concepts in Marketingby Jim Blythe

    SAGE Publications 2009; US$ 41.00

    The extremely readable and accessible format brings the reader a wealth of information, and provides a valuable reference to any student of marketing. more...

  • Sales and Marketing Managementby C.P. Mahajan

    ABD Publishers 2008; US$ 40.00

    The book begins with an overview of the field, bringing within its purview the processes and principles, the problems and prospects, and the ways in which all these are handled and managed. It then comentrates its focus on the managerial skills which are so much in demand concerning marketing and sales, first through a critical discussion of what entails... more...

  • Marketingby Rosalind Masterson; David Pickton

    SAGE Publications 2010; US$ 90.00

    'A very good course support that also offers students interesting and updated case studies to study in groups during tutorials. This book provides a good balance of theoretical concepts and managerial insights to offer the students a comprehensive introduction to the vast subject of marketing' - Veronique Pauwels-Delassus, IESEG School of Management... more...

  • Marketing and Sales Managementby S.P. Sharma

    Paradise Publishers 2008; US$ 35.00

    The book covers preliminary areas of Marketing which are basic for beginners for Sales Management. The book is prepared for B.Com., B.B.A., M.Com., M.B.A., and some of the Diploma and Degree courses related to the Marketing field. more...

  • The Truth About Best Branding Practices (Collection)by William S. Kane; Donna Heckler; Brian D. Till; Michael R. Solomon

    Pearson Education 2010; US$ 62.99

    150 powerful bite-size techniques for creating high-value brands ? and keeping them strong!   Three full books of bite-size, actionable guidance on branding and marketing! Discover how to build great brands, and keep them great... ensure branding consistency everywhere from your packaging to your salesforce? promote and leverage brand loyalty?... more...

  • The Top 10 Things You Must Know About Measuring ROI on Social Media Marketingby Jamie Turner; Reshma Shah

    Pearson Education 2010; US$ 2.99

    Skills, facts, strategies, techniques?whatever it takes! FT Press?s quick new Top 10s bring together the 10 most crucial things you MUST know to get great results, right now!   Ten powerful techniques and crucial insights for measuring social media ROI--and optimizing it!   When you think about it, the only truly important social media... more...

  • How to Make Money Marketing Your Business with foursquareby Scott Bishop

    Pearson Education 2010; US$ 4.99

    Discover foursquare social marketing?and achieve powerful bottom-line results with less than an hour?s work per week.   Social media marketing has many advantages, but it ain?t easy. Dollar and capital investment costs are often low, but time and resource costs can be very high. How can you find energy to do all this stuff? foursquare is different.... more...

  • How to Make Money Marketing Your Business on LinkedInby Jamie Turner

    Pearson Education 2010; US$ 4.99

    Discover powerful, proven LinkedIn social networking techniques for attracting new clients and customers!   What if you?re not Apple or Nike? What if you?re a CPA, interior designer, real estate agent, architect, consultant, or insurance agent? What if you don?t have a huge marketing budget? Good news! A social media tool you?re already familiar... more...

  • How to Make Money Marketing Your Small Business on Twitterby Jamie Turner

    Pearson Education 2010; US$ 4.99

    Learn how to build your business, grow profits, and increase your customers--presented in a step-by-step formula.   Don?t be freaked out if you, your company, or your brand get negative comments on Twitter. It happens to the best of us. The good news is that you can turn it into a positive. Here?s how. more...

  • How to Make Money with Mobile Mediaby Jamie Turner

    Pearson Education 2010; US$ 4.99

    Why mobile media is right for your business--and quick, easy, low-cost ways to get started right now!   Mobile media is right for your business if you want to attract new existing customers to come back more frequently...distribute coupons inexpensively...get customer feedback about new products or services...cross-promote...increase... more...