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Marketing

Most popular at the top

  • Be a Recruiting Superstarby Mary Christensen

    AMACOM 2008; US$ 10.95

    No matter how motivated and energetic you are?even if you're the greatest salesperson on the planet!?as a network marketer with limited time, there's only so much money you can make without great people to help you sell your products. Recruiting is the life force of any network marketing, multi-level marketing, or party plan business, it lifts the... more...

  • Win-Win Sellingby Wilson Learning Library

    Nova Vista Publishing 2003; US$ 18.95

    Customers buy to meet some kind of need. If you can discover those needs, you make buying easy, and both you and the customer feel satisfied. This Counselor sales approach, used by hundreds of thousands of successful salespeople for decades, starts with Relating - building a foundation of trust. Only then can problem-solving Discovery reveal the customer's... more...

  • Qualitative Consumer and Marketing Researchby Russell W. Belk; Eileen Fischer; Robert Kozinets

    SAGE Publications 2012; US$ 45.00

    Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research. more...

  • Instant Cashflowby Bradley Sugars; Brad Sugars

    McGraw-Hill Education 2006; US$ 17.95

    Discover 282 marketing and sales strategies proven to make more money for you! A self-made multimillionaire and business development expert, Brad Sugars helps you identify your company's hidden ?gold mines,? dramatically boost your bottom line, and get on the fast track to big profits. And best of all, these crystal-clear, bite-sized lessons... more...

  • Multichannel Marketingby Akin Arikan

    Wiley 2011; US$ 29.99

    No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed... more...

  • One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Workby Stephen Key

    McGraw-Hill Education 2011; US$ 22.00

    Turn your great idea into millions?without lifting a finger! Yes, a good idea is enough to build a fortune! Too many people think production, marketing, and distribution are essential to the entrepreneurial process. As One Simple Idea shows, you can hand these tasks off to others?and make big money in doing so. Stephen Key, a highly successful... more...

  • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenueby Robbie Kellman Baxter

    McGraw-Hill Education 2015; US$ 28.00

    The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed?and how you can use them to lead your company to the top of the food chain For decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model... more...

  • For Business Ethicsby Campbell Jones; Martin Parker; Rene ten Bos

    Taylor and Francis 2005; US$ 67.95

    For Business Ethics is a daring adventure into the world of business ethics. It offers a clear and accessible introduction to business ethics and also expands business ethics beyond its current narrow confines. It is ground-breaking in the sense that it invites a distinctively critical approach to business ethics, an approach that the authors argue... more...

  • Building an Import / Export Businessby Kenneth D. Weiss

    Wiley 2011; US$ 19.95

    This bestselling, up-to-date guide shows you how to start your own import/export business, from researching a raw idea to a successful launch to ongoing, profitable business operations. Complete with real-life examples from importers and exporters, it helps you every step of the way, from targeting a market and preparing a business plan to dealing... more...

  • Business Analytics for Sales and Marketing Managersby Gert H. N. Laursen

    Wiley 2011; US$ 49.95

    Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. How to align information... more...