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Marketing

Most popular at the top

  • Consumer Behaviourby Jim Blythe

    SAGE Publications 2013; US$ 70.00

    Informal yet academically rigorous in style, this fun textbook focuses on consumer behaviour in action and provides international examples, videos and a companion website to fully encourage student engagement and understanding. more...

  • The Mindbody Prescriptionby John E. Sarno

    Grand Central Publishing 2001; Not Available

    For pain sufferers everywhere, bestselling author Dr. John E. Sarno brings important new information about when, where, and how emotional factors affect physical well-being, and how this process can be reversed. more...

  • Strategic Sport Marketingby David Shilbury; Hans Westerbeek; Shayne Quick; Daniel Funk; Adam Karg

    Allen & Unwin 2014; US$ 59.09

    A fully revised edition of this widely used introduction to sport marketing by leading educators. With international examples it remains the most comprehensive and well-informed reference for students and sport marketing professionals. more...

  • Kellogg on Advertising and Mediaby Bobby J. Calder; Philip Kotler

    Wiley 2012; US$ 29.95

    In Kellogg on Advertising and Media , members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online... more...

  • Marketing Outrageously Reduxby Jon Spoelstra; Mark Cuban

    Bard Press 2011; US$ 17.99

    Tom Peters says, Jon Spoelstra knows his stuff. Pat Williams, founder of Orlando Magic says, I consider Jon the top marketer in the world. The Wall Street Journal says, Mr. Spoelstra is one of those guys who thinks 'out of the box'. In this revised edition, Jon provides a real-world game plan for increasing your top line with marketing and promotion... more...

  • Discovering the Soul of Serviceby Leonard L. Berry

    Free Press 1999; US$ 30.00

    In a world where customers regard flawless products as a given, service is the key differentiator between competitors in any field. This wise and inspiring book by Leonard Berry, our leading service expert, moves far beyond his pioneering work in services marketing and service quality to explain how great service companies meet their toughest challenge:... more...

  • The Pocket Guide to Selling Greatnessby Gerhard Gschwandtner

    McGraw-Hill Education 2010; US$ 21.95

    Want to boost your sales skills and productivity beyond what you ever thought possible? Would you like to close more deals and build enduring relationships with your most valued customers? Here's your chance to achieve greatness in your own career. As founder and publisher of Selling Power , Gerhard Gschwandtner is internationally recognized as... more...

  • Just Good Businessby Kellie McElhaney

    Berrett-Koehler Publishers 2008; US$ 29.95

    Written by an emerging star in the field of corporate social responsibility, Kellie McElhaney?s Just Good Business identifies the need for integrating corporate responsibility into a corporation's identity, effectively changing the companies branding in the process, and shows how this process leads to higher profits, more engaged employees, (retained... more...

  • Why We Buyby Paco Underhill

    Simon & Schuster 2000; US$ 16.00

    Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture?full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world?s emerging markets. more...

  • The Social Media Marketing Bookby Dan Zarrella

    O'Reilly Media 2009; US$ 15.99

    Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities.... more...