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Marketing

Most popular at the top

  • Fascinateby Sally Hogshead

    HarperCollins 2010; US$ 18.99

    A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior?fascination?and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our... more...

  • Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Lessby Joe Pulizzi

    McGraw-Hill Education 2013; US$ 28.00

    Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and ?stories? tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates... more...

  • Art of Client Serviceby Robert Solomon

    Dearborn Trade Publishing 2003; US$ 19.95

    Account executives, and anyone else who deals with clients, will find themselves flinching, laughing, and committing to memory this sound advice, presented through real-life stories of satisfying success and embarrassing failure along the total spectrum of client service. more...

  • Buyologyby Martin Lindstrom; Paco Underhill

    The Crown Publishing Group 2008; US$ 16.00

    How much do we know about why we buy? What truly influences our decisions in today?s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we?re barely aware of them? In BUYOLOGY, Lindstrom presents the astonishing... more...

  • The Linked Photographers’ Guide to Online Marketing and Social Mediaby Lindsay Adler; Rosh Sillars

    Course Technology PTR 2010; US$ 29.99

    The Linked Photographer's Guide to Online Marketing and Social Networking is a complete resource for photographers looking to improve their business through social media. This book provides a step-by-step process for getting a photographer's business online, and acts as a reference guide for the variety of online marketing options on the web.... more...

  • The 11 Laws of Likabilityby Michelle Tillis LEDERMAN

    AMACOM 2011; US$ 4.99

    When you?re networking, you need them to like you?really like you. more...

  • Event Marketingby C. A. Preston

    Wiley 2012; US$ 48.00 US$ 41.99

    A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere—in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts... more...

  • Happy Moneyby Elizabeth Dunn; Michael Norton

    Simon & Schuster 2013; US$ 15.00

    Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness?if you follow five core principles of smart spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow... more...

  • The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brandby Ekaterina Walter; Jessica Gioglio

    McGraw-Hill Education 2014; US$ 31.00

    Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies,... more...

  • Hypnotic Writingby Joe Vitale

    Wiley 2010; US$ 19.95 US$ 17.50

    Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting,... more...