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Marketing

Most popular at the top

  • Storyselling for Financial Advisorsby Scott West; Mitch Anthony

    Dearborn Trade Publishing 2000; US$ 30.00

    Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of... more...

  • Never Cold Call Againby Frank J. Rumbauskas

    Wiley 2010; US$ 19.95

    "Cold calling is the lowest percentage of sales call success.  If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket." - Jeffrey Gitomer, Author, Little Red Book of Selling "You can never get enough of a good thing!  Read this book and USE its contents!"... more...

  • Cold Calling For Chickensby Bob Etherington

    Cyan Books 2006; US$ 5.00

    ?Cold calling? ? making contact with strangers ? is the biggest fear confronting businesspeople, especially those who work in sales and marketing. ?Put me in front of a customer and I can persuade them to buy anything ? just don?t ask me to cold call!!? more...

  • Winning Market Leadershipby Adrian Ryans; Roger More; Donald Barclay; Terry Deutscher

    Wiley 2010; US$ 55.00

    Strategic market planning in technology-intensive businesses is more complex and is less manageable than in most other organizations. The technology-driven business environment is intensely competitive, complex, and dynamic, and planning needs to be done quickly and often. Winning Market Leadership offers a refreshing new approach to strategic market... more...

  • The Handbook of Strategic Public Relations and Integrated Marketing Communications 2/Eby Clarke Caywood

    McGraw-Hill Education 2011; US$ 75.00

    The Definitive Guide to PR and Communications?updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications , Second Edition, is a gathering of 70 of the brightest, most influential figures... more...

  • Strategic Customer Managementby Adrian Payne; Pennie Frow

    Cambridge University Press 2013; US$ 48.00

    The first textbook to integrate relationship marketing and CRM. Case studies from around the world connect theory with global practice. more...

  • Handbook of Service Marketing Researchby R. T. Rust; M. H. Huang

    Edward Elgar Publishing 2014; US$ 60.00

    The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. more...

  • Make a Fortune Promoting Other People's Stuff Onlineby Rosalind Gardner

    McGraw-Hill Education 2007; US$ 24.00

    ?It took me years to discover many of the techniques she spells out in her book. I wish it had been available when I started.? -Allan Gardyne, AssociatePrograms.com The definitive guide to planning and managing a successful online affiliate business! Make a Fortune Promoting Other People's Stuff Online is your hands-on guide to... more...

  • Candlestick Charting For Dummiesby Russell Rhoads

    Wiley 2011; US$ 24.99

    Want to gain a trading edge with candlestick charts? Find them a little confusing? No worries! Candlestick Charting For Dummies sheds light on this time-tested method for finding the perfect moment to buy or sell. It demystifies technical and chart analysis and gives you the tools you need to identify trading patterns — and pounce! This friendly,... more...

  • Buyologyby Martin Lindstrom; Paco Underhill

    Crown Publishing Group 2008; US$ 15.00

    How much do we know about why we buy? What truly influences our decisions in today?s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we?re barely aware of them? In BUYOLOGY, Lindstrom presents the astonishing... more...