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Marketing

Most popular at the top

  • Hands-On Social Marketingby Nedra Kline Weinreich

    SAGE Publications 2010; US$ 76.00 US$ 64.60

    This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication... more...

  • Customer Relationship Managementby V. Kumar; Werner Reinartz

    Springer Berlin Heidelberg 2012; US$ 48.29

    This book closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and working executives, the book stresses economic customer value as the guiding concept for marketing decisions. more...

  • Compensating the Sales Force: A Practical Guide to Designing Winning Sales Reward Programs, Second Editionby David J. Cichelli

    McGraw-Hill Education 2010; US$ 42.00 US$ 34.44

    The classic guide to raising your bottom line with the perfect compensation strategy?fully revised and updated! Sales compensation WORKS! Nothing motivates a sales force better than a powerful compensation program. And when your salespeople are motivated, revenue soars. But how do you design a program ideally suited for your business strategy... more...

  • A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platformsby Andrea Phillips

    McGraw-Hill Education 2012; US$ 28.00 US$ 22.96

    The First How-To Strategy Guide to Transmedia Storytelling ?Phillips?s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story." ?David... more...

  • Fanatical Prospectingby Jeb Blount; Mike Weinberg

    Wiley 2015; US$ 21.00 US$ 12.60

    Ditch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development?prospecting. The brutal fact is the number one... more...

  • Marketing Metricsby Paul Farris; Neil Bendle; Phillip E. Pfeifer; David J. Reibstein

    Pearson Education 2015; US$ 43.99

    Now updated with new techniques and even more practical insights, this is the definitive guide to today?s most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboards to translate numbers into real management insight. Marketing Metrics: The Manager?s Guide... more...

  • How to Get a Meeting with Anyoneby Stu Heinecke; Jay Conrad Levinson

    BenBella Books, Inc. 2016; US$ 24.99

    The hard part just got easy. You know how to sellthat?s your job, after allbut getting CEOs and VIPs to call you back is the tricky part. You?re in luck: That impossible-to-reach person isn?t so impossible to reach after all. Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional... more...

  • Swim with the Sharks Without Being Eatenby Harvey B. Mackay

    HarperCollins 2007; US$ 12.99

    Why are Gerald Ford, Ted Koppel, Billy Graham, Leonard Lauder, Mario Cuomo, Robert Redford, Gloria Steinem, Peter Ueberroth, Walter Mondale, Lou Holtz, Norman Vincent Peale, and so many other successful people raving about this book?. First, look through the testimonials that fill the opening pages. You will see that:. Many of the most Important and... more...

  • Candlestick Charting For Dummiesby Russell Rhoads

    Wiley 2011; US$ 24.99 US$ 19.99

    Want to gain a trading edge with candlestick charts? Find them a little confusing? No worries! Candlestick Charting For Dummies sheds light on this time-tested method for finding the perfect moment to buy or sell. It demystifies technical and chart analysis and gives you the tools you need to identify trading patterns — and pounce! This friendly,... more...

  • The Nonprofit Marketing Guideby Kivi Leroux Miller; Katya Andresen

    Wiley 2010; US$ 39.95 US$ 27.96

    A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that... more...