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Marketing

Most popular at the top

  • Target Opportunity Selling: Top Sales Performers Reveal What Really Worksby Nicholas A.C. Read

    McGraw-Hill Education 2013; US$ 28.00

    Nicholas A.C. Read is the founder and managing partner of the revenue growth consulting firm SalesLabs. Honored with the prestigious International Business Award ("the business world's own Oscars"-- New York Post ), he is a sought-after speaker, consultant, and columnist whose insights on sales and management are used daily by business leaders in... more...

  • The Challenger Saleby Matthew Dixon; Brent Adamson

    Penguin Publishing Group 2011; US$ 28.95

    ?The history of sales has been one of steady progress interrupted by a few real breakthroughs that have changed the whole direction of the pro­fession. These breakthroughs, marked by radical new thinking and dra­matic improvements in sales results, have been rare. . . . Which brings me to The Challenger Sale and the work of the Sales Executive Council.... more...

  • Sports Marketingby Matthew D. Shank; Mark R. Lyberger

    Taylor and Francis 2014; US$ 99.00

    Now in a fully revised and updated 5 th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed... more...

  • Buying Inby Rob Walker

    Random House Publishing Group 2008; US$ 16.00

    Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In  Buying In , Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their... more...

  • Marketing in the Emerging Markets of Latin Americaby Marin Marinov

    Palgrave Macmillan 2005; US$ 125.00

    Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets. Addressing a broad variety of historical, political, economic,... more...

  • Problems in Marketingby Luiz A M Moutinho; Charles S Chien

    SAGE Publications 2007; US$ 66.00

    Fully revised and updated, Problems in Marketing includes over 50 new problems. With a wide range of problems that cover every area of marketing practice, this book is ideal for students who want to test their marketing knowledge. Each problem concentrates on a single concept or technique of marketing management. Areas covered include amongst... more...

  • Entrepreneurship Marketingby Sonny Nwankwo; Tunji Gbadamosi

    Taylor and Francis 2010; US$ 73.95

    Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high failure rate among smaller organizations, which can be explained to a significant degree by a lack of marketing understanding in this sector. Introducing... more...

  • Resonateby Nancy Duarte

    Wiley 2013; US$ 29.95

    Reveals the underlying story form of all great presentationsthat will not only create impact, but will move people toaction Presentations are meant to inform, inspire, and persuadeaudiences. So why then do so many audiences leave feeling likethey've wasted their time? All too often, presentations don'tresonate with the audience and move them to... more...

  • Key Account Managementby Diana Woodburn; Malcolm McDonald

    Wiley 2012; US$ 71.00

    "The authors work with us here in the European Institute of Purchasing Management (EIPM) and have an in-depth understanding of the buying side of Key Account Management. This book, therefore, is a true and realistic version of how suppliers can work effectively and profitably with their major customers. I commend it to you." Bernard Gracia , Director... more...

  • Pricing: Segmentation and Analyticsby Tudor Bodea

    Business Expert Press 2012; US$ 19.95

    Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. With this outstanding contribution to this subject, you will learn just how to identify and exploit pricing opportunities in different business contexts. Each chapter looks at pricing from... more...