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Marketing

Most popular at the top

  • ROI Sellingby Michael J. Nick; Nick Koenig

    Dearborn Trade Publishing 2004; US$ 27.00

    While basic sales methodologies instruct salespeople on the nuts and bolts of the sales process-who to approach in an organization, when to ask questions, and what to ask-ROI Selling takes them to a new level. Using a unique "360 Degree Measurement" technique, this guide provides practical tools for turning valuable customer feedback into a compelling... more...

  • Service Innovation: How to Go from Customer Needs to Breakthrough Servicesby Lance Bettencourt

    McGraw-Hill Education 2010; US$ 32.00

    Advance praise for Service Innovation: "To the CEOs of all service companies I deal with: READ THIS BOOK!" -- Dave Wascha, senior director, Bing Product Management, Microsoft Corporation "Lance Bettencourt deftly blends his academic and consulting experience to provide an example-rich, readable, practical, and innovative discussion of service... more...

  • Sales and Marketing Resumes for $100,000 Careers, Second Editionby Louise M. Kursmark

    JIST Publishing 2004; US$ 19.95

    Contains 140 annotated resumes with 20 corresponding cover letters for sales and marketing careers. more...

  • IdeaSpottingby Sam Harrison

    Machillock Publishing 2013; US$ 9.99

    Positioning ideasáas the fuel of business success and personal fulfillment, this indispensable resource helps readers find creative fuel by helping them discover insights and develop habits that lead to more and better ideas. Written in a punchy style with easily digestible single-page messages, the book inspires creativity simply through the way it... more...

  • Marketing Big Oilby Mark L. Robinson

    Palgrave Macmillan 2014; US$ 45.00

    Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across. more...

  • Hookedby Nir Eyal; Ryan Hoover

    Penguin Publishing Group 2014; US$ 25.95

    How do successful companies create products people can?t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model?a four-step process... more...

  • Buyologyby Martin Lindstrom; Paco Underhill

    Crown Religion/Business/Forum 2008; US$ 15.00

    How much do we know about why we buy? What truly influences our decisions in today?s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we?re barely aware of them? In BUYOLOGY, Lindstrom presents the astonishing... more...

  • Swim with the Sharks Without Being Eatenby Harvey B. Mackay

    HarperCollins 2007; US$ 12.99

    Why are Gerald Ford, Ted Koppel, Billy Graham, Leonard Lauder, Mario Cuomo, Robert Redford, Gloria Steinem, Peter Ueberroth, Walter Mondale, Lou Holtz, Norman Vincent Peale, and so many other successful people raving about this book?. First, look through the testimonials that fill the opening pages. You will see that:. Many of the most Important and... more...

  • Sensory Marketingby Bertil HultÚn; Niklas Broweus; Marcus van Dijk

    Palgrave Macmillan 2009; US$ 65.00

    The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do. more...

  • Breakthrough Nonprofit Brandingby Jocelyne Daw; Carol Cone

    Wiley 2010; US$ 39.95

    A hands-on guide to help your nonprofit build its brand, raise itsprofile, strengthen impact and develop deeper relationships withdonors, volunteers, and other stakeholders. BreakthroughNonprofit Branding  is about the power aconstituency-focused, compelling brand can have to revolutionize anorganization and the way people view and support... more...