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Marketing

Most popular at the top

  • Global Marketingby Carlyle Farrell

    SAGE Publications 2015; US$ 55.00

    Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. more...

  • Social Marketingby Nancy R. Lee; Philip Kotler

    SAGE Publications 2015; US$ 74.00

    Turning Principle into Practice   Social Marketing: Changing Behaviors for Good  is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence... more...

  • Experiential Marketingby Kerry Smith; Dan Hanover

    Wiley 2016; US$ 29.00 US$ 25.50

    The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers,... more...

  • It's Your Moveby Josh Altman

    HarperCollins 2015; US$ 12.79

    A Wall Street Journal Bestseller One of the stars of Bravo?s hit series Million Dollar Listing Los Angeles reveals his trade secrets, offering aspiring entrepreneurs and established professionals tips and insights to help them outsmart the competition. Josh ?the Shark? Altman has achieved extraordinary success in a traditional industry and... more...

  • How To Sell When Nobody's Buyingby Dave Lakhani

    Wiley 2009; US$ 22.95 US$ 19.99

    The most effective sales strategies for tough economic times Today's selling environment is tough, and only getting tougher. The old tactics are no longer working, and the current economy is only making selling more difficult. You need sales tactics and strategies that work now and fast . . . even when no one wants to buy-and tactics and strategies... more...

  • Marketing Metricsby Paul Farris; Neil Bendle; Phillip Pfeifer; David Reibstein

    Pearson Education 2015; US$ 43.99

    Now updated with new techniques and even more practical insights, this is the definitive guide to today?s most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboards to translate numbers into real management insight. Marketing Metrics: The Manager?s Guide... more...

  • Fanatical Prospectingby Jeb Blount; Mike Weinberg

    Wiley 2015; US$ 21.00 US$ 18.50

    Ditch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. The brutal fact is the number... more...

  • The New Rules of Marketing and PRby David Meerman Scott

    Wiley 2015; US$ 24.00 US$ 20.99

    The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies... more...

  • Value-Added Selling: How to Sell More Profitably, Confidently, and Professionally by Competing on Value, Not Price 3/eby Tom Reilly

    McGraw-Hill Education 2010; US$ 32.00

    Your customers have come a long way since Value-Added Selling was published twenty-five years ago. More knowledgeable, proactive, and price conscious, they regularly scour the Internet for low prices and have come to expect much more for each dollar they spend. Now, Tom Reilly has updated his sales classic to address a marketplace where slashing... more...

  • Happy Moneyby Elizabeth Dunn; Michael Norton

    Simon & Schuster 2013; US$ 15.00

    Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness?if you follow five core principles of smart spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow... more...