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Marketing

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  • Rainmaking Conversationsby Mike Schultz; John E. Doerr

    Wiley 2011; US$ 24.95 US$ 17.46

    Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a proven system for leading masterful conversations that fill the pipeline, secure new deals, and maximize the potential of your account. Rainmaking Conversations... more...

  • Customer Centricityby Peter Fader

    Wharton Digital Press 2012; US$ 9.99

    Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customersand then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter... more...

  • Why We Buyby Paco Underhill

    Simon & Schuster 2000; US$ 17.00

    Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture?full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world?s emerging markets. more...

  • Value Engineering Mastermindby Anil Kumar Mukhopadhyaya

    SAGE India 2009; US$ 19.95

    This jargon-free book demystifies all the concepts required for a well rounded understanding of the theory of Value Engineering (VE) and Value Engineering Certification Programmes. Value Engineering Mastermind: From Concept to Value Engineering Certification helps the readers to:. - Understand VE concepts. - Practise VE concepts and acquire the Society... more...

  • Your First Year in Network Marketingby Mark Yarnell; Rene Reid Yarnell

    Crown/Archetype 2010; US$ 16.00

    How to Keep the Dream Alive! Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging?and,... more...

  • Enchantmentby Guy Kawasaki

    Penguin Books Ltd 2011; US$ 11.27

    Guy Kawasaki is an entrepreneur's entrepreneur who gives reliable and entertaining advice on getting a business off the ground. His bestseller The Art of the Start is the essential reference book for starting any new enterprise. The Art of Enchantment is an update of Dale Carnegie's How to Win Friends and Influence People , in which Kawasaki... more...

  • Powerful Executive Coachingby John Mattone

    AMACOM 2012; US$ 0.99

    Leaders can make or break a company?which is why coaches are so crucial. Effective coaching can ensure that executives reach their peak potential and drive organizational results. Powerful Executive Coaching delivers a concise, but powerful look to how to coach current leaders and high potentials. It goes straight to the core components of successful... more...

  • Global Brand Powerby Barbara E. Kahn

    Wharton Digital Press 2013; US$ 9.99

    The branding bible for today?s globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions,... more...

  • 80/20 Sales and Marketingby Perry Marshall; Richard Koch

    Entrepreneur Press 2013; US$ 21.99

    Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers... more...

  • Brand Media Strategy, 2nd Editionby Antony Young

    Palgrave Macmillan 2014; US$ 30.00

    This fully updated edition of Brand Media Strategy explains how innovative marketers are growing their brands using advertising, digital media, and the employment of nonpaid and nontraditional media vehicles. Includes updated case studies, data and statistics, and outlines how to build this new data into your planning. more...