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Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing InvestmentMcGraw-Hill Education 2013; US$ 30.00
THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING The digital age is here?and it?s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective... more...
- Pearson Education 2013; US$ 19.99
Optimize Your Sites for Today?s Radically New Semantic Search Breakthrough ?semantic search? techniques are already transforming Google??s search results. If you want to be found, yesterday?s SEO techniques won?t cut it anymore. Google Semantic Search tells you what to do instead?in plain English. David Amerland demystifies... more...
- Cyan Books 2006; US$ 5.00
?Cold calling? ? making contact with strangers ? is the biggest fear confronting businesspeople, especially those who work in sales and marketing. ?Put me in front of a customer and I can persuade them to buy anything ? just don?t ask me to cold call!!? more...
- AMACOM 2008; US$ 10.95
No matter how motivated and energetic you are?even if you're the greatest salesperson on the planet!?as a network marketer with limited time, there's only so much money you can make without great people to help you sell your products. Recruiting is the life force of any network marketing, multi-level marketing, or party plan business, it lifts the... more...
- McGraw-Hill Education 2010; US$ 32.00
Don't ask your customers, "How is OUR service doing?" Ask them, "How are YOU doing?" Advance praise for Service Innovation: "To the CEOs of all service companies I deal with: READ THIS BOOK!" -- Dave Wascha, senior director, Bing Product Management, Microsoft Corporation "Lance Bettencourt deftly blends his academic and consulting... more...
- Wiley 2010; US$ 78.95
Praise for Implementing Value Pricing: A Radical Business Model for Professional Firms "Ron Baker is the most prolific and best writer when it comes to pricing services. This is a must-read for executives and partners in small to large firms. Ron provides the basics, the advanced ideas, the workbooks, the case studies—everything. This is... more...
Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your BusinessMcGraw-Hill Education 2013; US$ 25.00
WHAT DO YOU TRUST MORE--AN ADVERTISEMENT OR A FRIEND? Seize the power of today's most powerful marketing tool--WORD OF MOUTH According to Nielsen, 92 percent of consumers report that a word of mouth (WOM) recommendation is the top reason they buy a product or service. The founder of one of today's most successful digital and social marketing... more...
- McGraw-Hill Education 2004; US$ 9.95
Most employees can benefit from learning to use specific verbal techniques to handle customers Difficult customers especially can take a toll on both company bottom lines and the health and well being of employees. In the best-case scenario, angry customers who are not defused properly will not return. This book provides clear explanations... more...
- McGraw-Hill Education 2006; US$ 32.00
Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars... more...