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Marketing

Most popular at the top

  • Be a Network Marketing Superstarby Mary Christensen; Wayne CHRISTENSEN

    AMACOM 2007; US$ 12.00

    A step-by-step guide to mastering the proven wealth-building techniques that top earners use to become network marketing stars! more...

  • Be a Sales Superstarby Brian Tracy

    Berrett-Koehler Publishers 2003; US$ 17.95

    Brian Tracy shares the most important principles for sales success he has discovered in 30 years of training more than a half million sales professionals in 23 countries. Based on Tracy?s detailed discussions with top salespeople and his keen observation of their methods, as well as his own experiences as a record-breaking salesman, these guidelines... more...

  • What Got You Here Won't Get You There in Salesby Marshall Goldsmith; Bill Hawkins; Don Brown

    McGraw-Hill Education 2011; US$ 26.00

    Kick your bad habits?and CLOSE MORE SALES! ?I love this book, especially the importance of empathy?care enough about what you are selling to personalize its value to your customer!? ?Jim Farley, VP Global Marketing, Ford Motor Company ?In over 20 years of sales leadership, I had yet to see someone describe self-improvement through the elimination... more...

  • FMCG Sellingby Leo Gough

    Wiley 2004; US$ 15.95

    The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all... more...

  • Luxury Fashion Brandingby Uché Okonkwo

    Palgrave Macmillan 2007; US$ 59.00

    This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire. more...

  • The New Strategic Sellingby Robert B. Miller; Stephen E. Heiman; Tad Tuleja; J. W. Marriott; Robert B. Miller

    Grand Central Publishing 2008; US$ 9.99

    The Book that Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate. And it helped turn the small... more...

  • Defending Your Brandby Tim Calkins

    Palgrave Macmillan 2012; US$ 17.99

    The EMM Marketing Book of the Year, 2013 Anyone with a successful business can be certain of one thing: competitors are looking for opportunities to attack. As a result, defending a business is a critical task for business leaders. Indeed, a good defense is far more important that a good offense. If you fail trying to grow, you will miss your... more...

  • The Fall of Advertising and the Rise of PRby Al Ries; Laura Ries

    HarperCollins 2009; US$ 12.99

    Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body... more...

  • What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Servicesby Anthony Ulwick

    McGraw-Hill Education 2005; US$ 24.95

    A world-renowned innovation guru explains practices that result in breakthrough innovations "Ulwick's outcome-driven programs bring discipline and predictability to the often random process of innovation." -Clayton Christensen For years, companies have accepted the underlying principles that define the customer-driven paradigm--that is, using... more...

  • Boldby Shaun Smith; Andy Milligan

    Kogan Page 2011; US$ 26.95

    Winner of the 2012 CMI Management Book of the Year Award for best e-Book. Bold is about companies who stand out from the crowd and do things their way. Inspiring case studies such as Virgin Galactic, Innocent and Zappos, show that brand building is now about completely re-thinking the customer experience and redefining the relationship you have with... more...