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Marketing

Most popular at the top

  • Hookedby Nir Eyal

    Penguin Books Ltd 2014; Not Available

    In Hooked , Nir Eyal reveals how successful companies create products people can't put down - and how you can too Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014 Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying... more...

  • Flexible Product Developmentby Preston G. Smith

    Wiley 2007; US$ 39.95

    In this landmark book, Preston Smith attributes the recent decline in innovation to pressure from financial markets that drives management toward rigid development approaches such as phased development processes, Six Sigma, and project office. These processes have unintentionally (but effectively) made changes during development more difficult, disruptive,... more...

  • Value-Added Selling: How to Sell More Profitably, Confidently, and Professionally by Competing on Value, Not Price 3/eby Tom Reilly

    McGraw-Hill Education 2010; US$ 29.95

    Your customers have come a long way since Value-Added Selling was published twenty-five years ago. More knowledgeable, proactive, and price conscious, they regularly scour the Internet for low prices and have come to expect much more for each dollar they spend. Now, Tom Reilly has updated his sales classic to address a marketplace where slashing... more...

  • The Social Psychology of Consumer Behaviourby Richard P. Bagozzi; Zeynep Gurhan-Canli; Joseph R. Priester

    McGraw-Hill Education 2002; US$ 51.00

    Brings together research and insights into how theories in social psychology can be applied to consumer behaviour. This title includes: information processing and social cognition, communication processes, attitude models, emotion, social identity theory and action theory. It discusses why consumers buy what they do, and how they go about it. more...

  • Optimizeby Lee Odden

    Wiley 2012; US$ 24.95

    Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical... more...

  • Everybody Writesby Ann Handley

    Wiley 2014; US$ 25.00

    Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you... more...

  • 50 Ways to Make Google Love Your Websiteby Liam McGee; Steve Johnston

    Random House 2010; US$ 13.17

    Google is now a dominant force on the Internet, guiding millions of searches and online purchases every day. Understanding how it works and how to make the most of it is therefore essential to anyone building or running a website, whether for business or as a hobby. This easy-to-follow guide explains not only how Google actually sifts the billions... more...

  • Zara and Her Sistersby E. Badía

    Palgrave Macmillan Ltd. 2009; US$ 42.00

    Zara is the best known Spanish brand at an international level, and is listed among the hundred most valuable companies in the world. This insightful new book reveals the secrets behind Zara's success and examines the steps that its creator, Amancio Ortega, took to make Zara the global market leader in fashion. more...

  • Start Your Own Business in a Weekby Kevin Duncan

    Hodder & Stoughton 2013; US$ 8.11

    Sunday: Get started with realistic goals and a detailed business plan, and do your market research. Monday: Learn strategies for building a network of contacts and how to handle meetings. Tuesday: Learn how to get the product or service right and increase your margin. Wednesday: Choose the most effective ways to communicate with customers and prepare... more...

  • Technology Distribution Channelsby Julian Dent

    Kogan Page 2014; US$ 65.00

    Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, this revised edition of Distribution Channels explores the chain that makes technology products and services available for market and explains how to make the most of each... more...