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Marketing

Most popular at the top

  • Secrets of Selling Services: Everything You Need to Sell What Your Customer Can?t See?from Pitch to Closeby Stephan Schiffman

    McGraw-Hill Education 2012; US$ 18.00

    Stephan Schiffman is the founder of DEI Sales, which has trained more than 500,000 professionals in 9,000 companies globally over the past 30 years. He is the author of dozens of books that have sold more than one million copies, including The 25 Toughest Sales Objections--and How to Overcome Them , The Power of Positive Selling , Cold-Calling... more...

  • ROI Sellingby Michael J. Nick; Nick Koenig

    Dearborn Trade Publishing 2004; US$ 27.00

    While basic sales methodologies instruct salespeople on the nuts and bolts of the sales process-who to approach in an organization, when to ask questions, and what to ask-ROI Selling takes them to a new level. Using a unique "360 Degree Measurement" technique, this guide provides practical tools for turning valuable customer feedback into a compelling... more...

  • Sales and Marketing Resumes for $100,000 Careers, Second Editionby Louise M. Kursmark

    JIST Publishing 2004; US$ 19.95

    Contains 140 annotated resumes with 20 corresponding cover letters for sales and marketing careers. more...

  • IdeaSpottingby Sam Harrison

    Machillock Publishing 2013; US$ 9.99

    Positioning ideasáas the fuel of business success and personal fulfillment, this indispensable resource helps readers find creative fuel by helping them discover insights and develop habits that lead to more and better ideas. Written in a punchy style with easily digestible single-page messages, the book inspires creativity simply through the way it... more...

  • Marketing Big Oilby Mark L. Robinson

    Palgrave Macmillan 2014; US$ 45.00

    Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across. more...

  • Hookedby Nir Eyal; Ryan Hoover

    Penguin Publishing Group 2014; US$ 25.95

    How do successful companies create products people can?t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model?a four-step process... more...

  • Measuring Customer Experienceby Philipp Klaus

    Palgrave Macmillan 2014; US$ 45.00

    Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this bookáoffers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management. more...

  • Positioning: The Battle for Your Mindby Al Ries; Jack Trout

    McGraw-Hill Education 2001; US$ 16.95

    Chapter 1. What Positioning Is All About. Chapter 2. The Assault on the Mind. Chapter 3. Getting Into the Mind. Chapter 4. Those Little Ladders in Your Head. Chapter 5. You Can't Get There From Here. Chapter 6. Positioning of a Leader. Chapter 7. Positioning of a Follower. Chapter 8. Repositioning the Competition. Chapter 9. The Power of... more...

  • Swim with the Sharks Without Being Eatenby Harvey B. Mackay

    HarperCollins 2007; US$ 12.99

    Why are Gerald Ford, Ted Koppel, Billy Graham, Leonard Lauder, Mario Cuomo, Robert Redford, Gloria Steinem, Peter Ueberroth, Walter Mondale, Lou Holtz, Norman Vincent Peale, and so many other successful people raving about this book?. First, look through the testimonials that fill the opening pages. You will see that:. Many of the most Important and... more...

  • Sensory Marketingby Bertil HultÚn; Niklas Broweus; Marcus van Dijk

    Palgrave Macmillan 2009; US$ 65.00

    The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do. more...