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Marketing

Most popular at the top

  • No B.S. Price Strategyby Dan S. Kennedy

    Entrepreneur Press 2011; US$ 17.99

    Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price. Entrepreneurs are dared to re-examine their every belief about pricing and take a more creative, bold approach, using price to their extreme advantage and allowing... more...

  • Emarketing Excellenceby Dave Chaffey; PR Smith

    Taylor and Francis 2013; US$ 74.95

    Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide to creating and executing e-marketing plans, it combines established approaches... more...

  • Crossing the Chasm, 3rd Editionby Geoffrey A. Moore

    HarperCollins 2014; US$ 15.99

    The bible for bringing cutting-edge products to larger markets?now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm , Geoffrey A. Moore shows that in the Technology Adoption Life Cycle?which begins with innovators and moves to early adopters, early majority, late majority, and laggards?there is... more...

  • #AskGaryVeeby Gary Vaynerchuk

    HarperCollins 2016; US$ 19.99

    The  New York Times  bestselling author draws from his popular show  #AskGaryVee  to offer surprising, often outrageous, and imminently useful and honest answers to everything you?ve ever wanted to know?and more?about navigating the new world. Gary Vaynerchuk?the inspiring and unconventional entrepreneur who introduced us to the concept of crush... more...

  • Buyologyby Martin Lindstrom; Paco Underhill

    The Crown Publishing Group 2008; US$ 15.00

    How much do we know about why we buy? What truly influences our decisions in today?s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we?re barely aware of them? In BUYOLOGY, Lindstrom presents the astonishing... more...

  • No B.S. Grassroots Marketingby Dan S. Kennedy; Jeff Slutsky

    Entrepreneur Press 2012; US$ 17.99

    Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best assettheir ability to bond directly with their consumers. Small business entrepreneurs are armed to go grassroots? given winning strategies to take their marketing to... more...

  • Second That Emotionby Jeremy D. Holden

    Prometheus Books 2012; US$ 14.99

    An advertising and communications expert traces the fascinating process whereby a passion for an idea, a politician, a celebrity, or a brand gives rise to a set of illogical beliefs that becomes the basis for a powerful movement. Conventional wisdom has it that spin doctors and Madison Avenue are responsible for manipulating our thoughts, causing... more...

  • Art of Client Serviceby Robert Solomon

    Dearborn Trade Publishing 2003; US$ 19.95

    Account executives, and anyone else who deals with clients, will find themselves flinching, laughing, and committing to memory this sound advice, presented through real-life stories of satisfying success and embarrassing failure along the total spectrum of client service. more...

  • The Mom Inventors Handbook, How to Turn Your Great Idea into the Next Big Thing, Revised and Expanded 2nd Edby Tamara Monosoff

    McGraw-Hill Education 2014; US$ 24.00

    As featured on The Today Show The definitive guide for aspiring product entrepreneurs ? packed with important new resources Written specifically for people seeking to turn their ideas into marketable products, this new edition of The Mom Inventors Handbook takes you step by step through the process, covering the latest, most innovative ways... more...

  • Official Get Rich Guide to Information Marketingby Dan S. Kennedy

    Entrepreneur Press 2008; US$ 24.95

    Most information marketers are lone wolf, small operators, many with home-based businesses, most with no employees, most working only part-time hours? and most netting 7-figure profits. What do they do to make so much money with so little work? They gather information and sell it in convenient forms to people who need it. Books, audio programs,... more...