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- McGraw-Hill Education 2006; US$ 17.95
Discover 282 marketing and sales strategies proven to make more money for you! A self-made multimillionaire and business development expert, Brad Sugars helps you identify your company's hidden ?gold mines,? dramatically boost your bottom line, and get on the fast track to big profits. And best of all, these crystal-clear, bite-sized lessons... more...
- McGraw-Hill Education 2011; US$ 22.00
Open the throttle on your sales potential?and leave your competitors in the dust! Selling today can be brutal. You need to rev it up if you want to close more deals. Accelerate the Sale shows how to: Qualify Buyers Using Just Two Well-Selected Words Develop Your Marketplace Superiority Acquire unparalleled persuasive language techniques... more...
- Penguin Books Ltd 2012; US$ 23.98
In The Challenger Sale , Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships... more...
- Cyan Books 2006; US$ 17.95
Winning new clients is the most competitive activity in business today. Virtually all companies now find themselves having to pitch for work and business. And like any competitive activity ? sport, war, politics ? there can only be one winner. There are no prizes for coming second. Victory goes to the player who is best prepared, best equipped and... more...
- Wiley 2009; US$ 29.95
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces... more...
- Wiley 2009; US$ 29.95
Praise for Selling Luxury "Geneviève and Robin have brought together their talents tocreate a book that gives all Sales Ambassadors the fundamentals inselling and building customer loyalty." — Hamida Belkadi , CEO, De Beers Diamond Jewellers,USA "Selling Luxury is filled with ways of exceeding each client'sexpectations through offering... more...
Value-Added Selling: How to Sell More Profitably, Confidently, and Professionally by Competing on Value, Not Price 3/eMcGraw-Hill Education 2010; US$ 29.95
Your customers have come a long way since Value-Added Selling was published twenty-five years ago. More knowledgeable, proactive, and price conscious, they regularly scour the Internet for low prices and have come to expect much more for each dollar they spend. Now, Tom Reilly has updated his sales classic to address a marketplace where slashing... more...
- Wiley 2011; US$ 27.95
Murray Newlands is a leading international digital marketing advisor. He consults to companies around the world to help them improve their digital strategies. A former lawyer, Murray started out in online marketing over a decade ago, and has worked with some of the leading agencies, advertisers and networks since then. He speaks regularly at social... more...
- Ashgate Publishing Ltd 2012; US$ 34.95
Airline Marketing and Management examines the principles of marketing and demonstrates the ways in which these principles can be applied to today's airline industry. It has been thoroughly updated and expanded for this seventh edition, to keep pace with changes affecting the industry. Written in a straightforward, easy-to-read style and combining... more...
- Simon & Schuster 2013; US$ 3.50
Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness?if you follow five core principles of smart spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow... more...