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Marketing

Most popular at the top

  • Jab, Jab, Jab, Right Hookby Gary Vaynerchuk

    HarperCollins 2013; Not Available

    New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. ... more...

  • The Fall of Advertising and the Rise of PRby Al Ries; Laura Ries

    HarperCollins 2009; US$ 12.99

    Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body... more...

  • Advertising Media Planning, Seventh Editionby Roger Baron; Jack Sissors

    McGraw-Hill Education 2010; US$ 89.95

    The industry standard for 30 years?updated to include the newest developments in digitization and the three screens of video Apply the latest advertising technologies Build your brand in every medium Create the right budget for each campaign Through six previous editions, Advertising Media Planning has proven essential to the success of... more...

  • Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Dealsby Erik Peterson; Tim Riesterer

    McGraw-Hill Education 2011; US$ 30.00

    Win more deals with the perfect sales story! ?Power Messaging is a foundational element in our global marketing campaigns and sales training programs. We believe the concepts are core to engaging in customer conversations that are focused on their outcomes and what they want to achieve.? ?Karen Quintos, CMO and SVP, Dell Inc. ?The concepts... more...

  • Boldby Shaun Smith; Andy Milligan

    Kogan Page 2011; US$ 26.95

    Winner of the 2012 CMI Management Book of the Year Award for best e-Book. Bold is about companies who stand out from the crowd and do things their way. Inspiring case studies such as Virgin Galactic, Innocent and Zappos, show that brand building is now about completely re-thinking the customer experience and redefining the relationship you have with... more...

  • Permission Marketingby Seth Godin

    Simon & Schuster 1999; US$ 26.00

    The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts... more...

  • Marketing ROIby James Lenskold

    McGraw-Hill Education 2003; US$ 44.00

    ROI (Return on Investment) is today's key business tool for measuring how effectively money was spent--yet few marketing managers receive any ROI training at all. Marketing ROI changes all that, showing marketing pros at every level how to use ROI and other financial metrics to support their strategic decision making. This comprehensive book details... more...

  • Commercializing Successful Biomedical Technologiesby Shreefal S. Mehta

    Cambridge University Press 2008; US$ 38.00

    An indispensable guide to the commercialization process of drug, diagnostic and device biomedical technology. more...

  • Your First Year in Network Marketingby Mark Yarnell; Rene Reid Yarnell

    Crown Publishing Group 2010; US$ 16.00

    How to Keep the Dream Alive! Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging?and,... more...

  • Building Strong Brandsby David A. Aaker

    Free Press 2011; US$ 30.00

    As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real... more...