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Most popular at the top
- Wiley 2016; US$ 24.00 US$ 20.99
"Mesmerizing & fascinating..." — The Seattle Post-Intelligencer "The Freakonomics of big data." —Stein Kretsinger , founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In this rich, fascinating — surprisingly... more...
- Pearson Education 2015; US$ 43.99
Now updated with new techniques and even more practical insights, this is the definitive guide to today?s most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboards to translate numbers into real management insight. Marketing Metrics: The Manager?s Guide... more...
- AMACOM 2005; US$ 4.95
Gatorade is more than just a triumph of branding. First, it?s a trusted product that has been scientifically proven to do what it claims to do.Second, Gatorade is an enthralling story, brought to life in bright color and sharp detail in First in Thirst. Author Darren Rovell, a skilled, objective, and passionate journalist, chronicles every astonishing... more...
- Pearson Education 2008; US$ 24.99
Use Video Games to Drive Innovation, Customer Engagement, Productivity, and Profit! Companies of all shapes and sizes have begun to use games to revolutionize the way they interact with customers and employees, becoming more competitive and more profitable as a result. Microsoft has used games to painlessly and cost-effectively quadruple... more...
- Wiley 2008; US$ 27.95 US$ 24.50
How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth... more...
- HarperCollins 2009; US$ 15.99
In Crush It!, online marketing trailblazer Gary Vaynerchuk tells business owners what they need to do to boost their sales using the internet?just as he has done to build his family?s wine store from a $4 million business to a $60 million one. Crush It! will show readers how to find their passion, then step by step how to turn it into a flourishing,... more...
- McGraw-Hill Education 2011; US$ 23.00
Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book ?Fast, fun and immensely practical.? ?JOE SULLIVAN, Founder, Flextronics ?Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.? ?JOSH WHITFORD, Founder, Echelon Media ?What do supermodels and venture capitalists... more...
- Wiley 2011; US$ 24.95 US$ 21.99
The social web has changed the way we do business forever The future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response. About doing the best you can with extremely limited information. About every customer being a reporter, and every reporter being a customer.... more...
- McGraw-Hill Education 2001; US$ 20.00
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style,... more...