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Marketing

Most popular at the top

  • The Power of Brokeby Daymond John; Daniel Paisner

    The Crown Publishing Group 2016; US$ 26.00 US$ 19.50

    Daymond John has been practicing the power of broke ever since he started selling his home-sewn t-shirts on the streets of Queens. With no funding and a $40 budget, Daymond had to come up with out-of-the box ways to promote his products. Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched... more...

  • A Practioner's Guide to Public Relations Research, Measurement and Evaluationby Don Stacks

    Business Expert Press 2010; US$ 19.95

    This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. more...

  • Rethinking Marketingby Minet Schindehutte; Michael Morris; Leyland Pitt

    Pearson Education 2008; US$ 32.00

    For undergraduate and graduate courses in marketing and entrepreneurship. This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. more...

  • Breakthrough Marketing Plansby Tim Calkins

    Palgrave Macmillan 2012; US$ 26.00

    Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competititve pressure. more...

  • Selling to Anyone Over the Phoneby Renee P. Walkup; Sandra McKee

    AMACOM 2005; US$ 14.95

    It takes more than a script to make a sale on the phone. more...

  • The Challenger Saleby Brent Adamson; Matthew Dixon

    Penguin Books Ltd 2012; US$ 23.98

    In The Challenger Sale , Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships... more...

  • Distribution Channelsby Julian Dent

    Kogan Page 2011; US$ 65.00

    Distribution Channels examines the chain that makes a product available for market and how this can be used for optimum product delivery. Includes accessing and servicing markets and customers, controlling brands, building the value proposition and creating differentiation. more...

  • The Marketing Mixby 50MINUTES.COM

    Primento Digital 2015; US$ 7.99

    Master the 4 Ps of marketing  This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time. In 50minutes you will be able to:    ? Launch a new product or test an existing marketing strategy    ? Understand the 4 Ps of the marketing mix and use... more...

  • Brand Media Strategy, 2nd Editionby Antony Young

    Palgrave Macmillan 2014; US$ 30.00

    This fully updated edition of Brand Media Strategy explains how innovative marketers are growing their brands using advertising, digital media, and the employment of nonpaid and nontraditional media vehicles. Includes updated case studies, data and statistics, and outlines how to build this new data into your planning. more...

  • Digital Marketing For Dummiesby Ben Carter; Gregory Brooks; Frank Catalano; Bud E. Smith

    Wiley 2011; US$ 27.95 US$ 22.36

    Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high-impact tools and techniques so you can promote your business with creativity and innovation, and stand out from your competitors. more...