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Marketing

Most popular at the top

  • Marketing That Worksby Leonard M. Lodish; Howard L. Morgan; Shellye Archambeau; Jeffrey Babin

    Pearson Education 2015; US$ 49.99

    Discover New Entrepreneurial Marketing Strategies for Supercharging Profits and Sustaining Competitive Advantage! This practical guide shows how to use modern entrepreneurial marketing techniques to differentiate your company in the eyes of customers to achieve sustainable profitability. The authors focus on innovative strategies and tactics,... more...

  • Never Cold Call Againby Frank J. Rumbauskas

    Wiley 2010; US$ 19.95

    "Cold calling is the lowest percentage of sales call success.  If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket." - Jeffrey Gitomer, Author, Little Red Book of Selling "You can never get enough of a good thing!  Read this book and USE its contents!"... more...

  • Buyologyby Martin Lindstrom; Paco Underhill

    The Crown Publishing Group 2008; US$ 15.00

    How much do we know about why we buy? What truly influences our decisions in today?s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we?re barely aware of them? In BUYOLOGY, Lindstrom presents the astonishing... more...

  • No B.S. Grassroots Marketingby Dan S. Kennedy; Jeff Slutsky

    Entrepreneur Press 2012; US$ 17.99

    Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best assettheir ability to bond directly with their consumers. Small business entrepreneurs are armed to go grassroots? given winning strategies to take their marketing to... more...

  • The Power of Brokeby Daymond John; Daniel Paisner

    The Crown Publishing Group 2016; US$ 26.00

    Daymond John has been practicing the power of broke ever since he started selling his home-sewn t-shirts on the streets of Queens. With no funding and a $40 budget, Daymond had to come up with out-of-the box ways to promote his products. Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched... more...

  • The Mom Inventors Handbook, How to Turn Your Great Idea into the Next Big Thing, Revised and Expanded 2nd Edby Tamara Monosoff

    McGraw-Hill Education 2014; US$ 24.00

    As featured on The Today Show The definitive guide for aspiring product entrepreneurs ? packed with important new resources Written specifically for people seeking to turn their ideas into marketable products, this new edition of The Mom Inventors Handbook takes you step by step through the process, covering the latest, most innovative ways... more...

  • Everybody Writesby Ann Handley

    Wiley 2014; US$ 25.00

    Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If... more...

  • Official Get Rich Guide to Information Marketingby Dan S. Kennedy

    Entrepreneur Press 2008; US$ 24.95

    Most information marketers are lone wolf, small operators, many with home-based businesses, most with no employees, most working only part-time hours? and most netting 7-figure profits. What do they do to make so much money with so little work? They gather information and sell it in convenient forms to people who need it. Books, audio programs,... more...

  • The Ultimate Marketing Planby Dan S. Kennedy

    F+W Media 2011; US$ 14.95

    New marketing and communication techniques are transforming how companies do business. And in this shifting world, organizations have to find new ways to reach customers. In this new edition of his top-selling The Ultimate Marketing Plan , industry expert Dan S. Kennedy integrates such tools as social media, networking, and strategic memberships into... more...

  • Powerful Executive Coachingby John Mattone

    AMACOM 2012; US$ 0.99

    Leaders can make or break a company?which is why coaches are so crucial. Effective coaching can ensure that executives reach their peak potential and drive organizational results. Powerful Executive Coaching delivers a concise, but powerful look to how to coach current leaders and high potentials. It goes straight to the core components of successful... more...