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Marketing

Most popular at the top

  • Marketing Outrageously Reduxby Jon Spoelstra; Mark Cuban

    Bard Press 2011; US$ 17.99

    Tom Peters says, Jon Spoelstra knows his stuff. Pat Williams, founder of Orlando Magic says, I consider Jon the top marketer in the world. The Wall Street Journal says, Mr. Spoelstra is one of those guys who thinks 'out of the box'. In this revised edition, Jon provides a real-world game plan for increasing your top line with marketing and promotion... more...

  • Beyond Viralby Kevin Nalty; David Meerman Scott

    Wiley 2010; US$ 24.95 US$ 21.99

    Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business... more...

  • The Marketing Planby William M. LUTHER

    AMACOM 2011; US$ 14.95

    The easiest?and best?way you?ll ever find to create a marketing plan. more...

  • Leading Edge Marketing Researchby Robert J. Kaden; Gerald L. Linda; Melvin Prince

    SAGE Publications 2011; US$ 51.00

    This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book showcases the excitement of a field where discoveries abound and researchers are valued for solving weighty... more...

  • Theory Construction and Model-Building Skillsby James Jaccard; Jacob Jacoby

    Guilford Publications 2009; US$ 48.00

    Meeting a crucial need for graduate students and newly minted researchers, this innovative text provides hands-on tools for generating ideas and translating them into formal theories. It is illustrated with numerous practical examples drawn from multiple social science disciplines and research settings. The authors offer clear guidance for defining... more...

  • Brand Media Strategy, 2nd Editionby Antony Young

    Palgrave Macmillan 2014; US$ 30.00

    Thisfully updated edition of Brand Media Strategy explains how innovative marketers are growing their brands using advertising, digital media, and the employment of nonpaid and nontraditional media vehicles. Includes updated case studies, data and statistics,and outlines how to build this new data intoyour planning. more...

  • Askby Ryan Levesque

    Dunham Books 2015; US$ 7.99

    "What Ryan Levesque has done is give you the art and the science behind figuring out EXACTLY what your prospects want... and then delivering it via an incredibly effective sales process. Buy this book and put the formula to work in your business - the results speak for themselves." - Jeff Walker, #1 NY Times bestselling author of "Launch"   ... more...

  • Understanding Social Mediaby Damian Ryan

    Kogan Page 2015; US$ 21.35

    From the same team behind Understanding Digital Marketing, Understanding Social Media is the ultimate guide to using social media to grow a customer base, increase engagement and build a business. more...

  • Your First Year in Network Marketingby Mark Yarnell; Rene Reid Yarnell

    Crown/Archetype 2010; US$ 17.00

    How to Keep the Dream Alive! Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging?and,... more...

  • Estimator's General Construction Manhour Manualby John S. Page

    Elsevier Science 1977; US$ 72.95

    This manual provides the reader with an accurate and convenient method for estimatig direct labor for general contrsuction work for any given system, plant, or location. Though this book, the reader has a reliable process of obtaining and streamlining an efficent model of operation. more...