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Marketing

Most popular at the top

  • Doing Business in Emerging Marketsby S Tamer Cavusgil; Pervez N. Ghauri; Ayse A Akcal

    SAGE Publications 2012; US$ 60.00

    Written in a clear and accessible way, this text covers all of the key topics students need to understanding in International Business in the context of emerging markets. more...

  • Real Luxuryby Misha Pinkhasov; Rachna Joshi Nair

    Palgrave Macmillan 2014; US$ 36.00

    Real Luxury  examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry. more...

  • Pattern Recognitionby William Gibson

    Penguin Publishing Group 2003; US$ 7.99

    "A masterful performance." ? Chicago Tribune "One of the first authentic and vital novels of the 21st century." ? Washington Post Book World "Gibson nails the texture of Internet culture." ? New YorkTiimes "Completely contemporary...his best book."?   San FranciscoChronicle Book Review "[An] eerie vision of our time."? New Yorker more...

  • Value Engineering Mastermindby Anil Kumar Mukhopadhyaya

    SAGE India 2009; US$ 19.95

    This jargon-free book demystifies all the concepts required for a well rounded understanding of the theory of Value Engineering (VE) and Value Engineering Certification Programmes. Value Engineering Mastermind: From Concept to Value Engineering Certification helps the readers to:. - Understand VE concepts. - Practise VE concepts and acquire the Society... more...

  • Enchantmentby Guy Kawasaki

    Penguin Books Ltd 2011; US$ 15.98

    Guy Kawasaki is an entrepreneur's entrepreneur who gives reliable and entertaining advice on getting a business off the ground. His bestseller The Art of the Start is the essential reference book for starting any new enterprise. The Art of Enchantment is an update of Dale Carnegie's How to Win Friends and Influence People , in which Kawasaki... more...

  • Customer Centricityby Peter Fader

    Wharton Digital Press 2012; US$ 9.99

    Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers…and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter... more...

  • The Ultimate Child Care Marketing Guideby Kris Murray

    Redleaf Press 2012; US$ 29.95

    Successful tools, exercises, and case studies to help early childhood programs stay at capacity. more...

  • My Start-Up Planby Griffiths Clare; Crescenzo Brad

    Harriman House 2012; US$ 6.57

    Are you trying to write a business plan, but struggling? Are you put off by lengthy business planning books which you tuck away on a bookshelf, before ever attempting to read them? If you are, don't despair. Here's the solution! Brightword Publishing's new practical guide My StartUp Plan can help you as an aspiring entrepreneur or a start-up company... more...

  • The Tipping Pointby Malcolm Gladwell

    Little, Brown and Company 2006; US$ 9.99

    The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed... more...

  • The Simplicity Cycleby Dan Ward

    HarperCollins 2015; US$ 14.99

    The award-winning engineer, Air Force lieutenant colonel, and author of F.I.R.E offers a road map for designing winning new products, services, and business models, and shows how to avoid complexity-related pitfalls in the process. With a foreword by design guru Don Norman. Humans make things every day, whether it?s composing an e-mail, cooking... more...