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Marketing

Most popular at the top

  • Strategic Marketing For Health Care Organizationsby Philip Kotler; Joel Shalowitz; Robert J. Stevens

    Wiley 2011; US$ 99.00

    Praise for Strategic Marketing for Health Care Organizations "This outstanding book not only delineates powerful conceptual frameworks and tools but is also studded with real-life, captivating examples in organizations that range from governments to biotech firms to Web portals, that illustrate how to make it happen. A tour de force." ?Regina... more...

  • Handbook of Consumer Psychologyby Curtis P Haugtvedt; Paul Herr; Frank Kardes

    Taylor and Francis 2012; US$ 130.00

    This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of... more...

  • Your First Year in Network Marketingby Mark Yarnell; Rene Reid Yarnell

    Crown/Archetype 2010; US$ 16.00

    How to Keep the Dream Alive! Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging?and,... more...

  • Sport Business in the Global Marketplaceby Hans Westerbeek; Aaron C. T. Smith

    Palgrave Macmillan 2002; US$ 120.00

    Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework... more...

  • Branded Livesby Matthew J. Brannan; Elizabeth Parsons; Vincenza Priola

    Edward Elgar Publishing 2011; US$ 40.00

    Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the brand. This insightful collection draws on qualitative empirical studies in... more...

  • Customer Centricityby Peter Fader

    Wharton Digital Press 2012; US$ 9.99

    Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers…and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter... more...

  • Global Brand Powerby Barbara E. Kahn

    Wharton Digital Press 2013; US$ 9.99

    The branding bible for today?s globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions,... more...

  • Digital Brandingby Daniel Rowles

    Kogan Page 2014; US$ 29.95

    Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. Digital Branding contains... more...

  • Competitive Differentiation within the Shipbuilding Industryby Christopher Sauerhoff

    Springer 2014; US$ 79.99

    European shipyards face a rising competition in the global market. Christopher Sauerhoff investigates such aspects as a shipyard?s market expertise, its practical experiences and its cooperative activities. He analyzes whether there is a relationship between each of these aspects and those resources and capabilities constituting the basis for a shipyard?s... more...

  • Marketing Communicationsby Lynne Eagle; Stephan Dahl; Barbara Czarnecka; Jenny Lloyd

    Taylor and Francis 2014; US$ 63.95

    With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the world won?t sell without the right reach to your potential... more...