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Marketing

Most popular at the top

  • Enchantmentby Guy Kawasaki

    Penguin Books Ltd 2011; Not Available

    Guy Kawasaki is an entrepreneur's entrepreneur who gives reliable and entertaining advice on getting a business off the ground. His bestseller The Art of the Start is the essential reference book for starting any new enterprise. The Art of Enchantment is an update of Dale Carnegie's How to Win Friends and Influence People , in which Kawasaki... more...

  • Handbook of Islamic Marketingby Ozlem Sandikci; Gillian Rice

    Edward Elgar Publishing 2011; US$ 60.00

    The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. The topics covered by eminent contributors from around the world range from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate... more...

  • No Thanks, I'm Just Lookingby Harry J. Friedman

    Wiley 2011; US$ 24.95

    Secrets of the trade from the master of retail selling and sales training No Thanks, I'm Just Looking gives anyone the inside scoop on how to skyrocket their selling career with a system of easy-to-learn practical money-making steps. By saving countless hours of trial-and-error experience, readers will be able to focus on the things that really... more...

  • Pricing: Segmentation and Analyticsby Tudor Bodea

    Business Expert Press 2012; US$ 19.95

    Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. With this outstanding contribution to this subject, you will learn just how to identify and exploit pricing opportunities in different business contexts. Each chapter looks at pricing from... more...

  • Selling to Winby Richard Denny

    Kogan Page 2013; US$ 19.99

    Richard Denny is the "godfather of salesmanship" and Selling to Win has established itself as an international best-seller and classic sales text. One of the world's most inspirational business speakers, Richard has helped countless thousands of salespeople to become high flyers, and in this bestselling book he explains how to put his winning techniques... more...

  • 80/20 Sales and Marketingby Perry Marshall; Richard Koch

    Entrepreneur Press 2013; US$ 21.95

    Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market — then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers... more...

  • The New Rules of Marketing & PRby David Meerman Scott

    Wiley 2013; US$ 24.00

    The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success   The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers... more...

  • Qualitative Marketing Researchby David J. Carson; Audrey Gilmore; Chad Perry; Kjell Gronhaug

    SAGE Publications 2001; US$ 72.00

    Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to management studies and marketing. more...

  • Brand Portfolio Strategyby David A. Aaker

    Free Press 2009; US$ 30.00

    In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class... more...

  • Pricing and Profitability Managementby Julie Meehan; Mike Simonetto; Larry Montan; Chris Goodin

    Wiley 2011; US$ 105.00

    The practical guide to using pricing and profitability management to build a better business A comprehensive reference for any business professional looking to understand the capabilities and competencies required for effectively managing pricing and profitability, Pricing and Profitability Management explains how to determine the right approach,... more...