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- Palgrave Macmillan 2009; US$ 65.00
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do. more...
- Wiley 2010; US$ 39.95
A hands-on guide to help your nonprofit build its brand, raise itsprofile, strengthen impact and develop deeper relationships withdonors, volunteers, and other stakeholders. BreakthroughNonprofit Branding is about the power aconstituency-focused, compelling brand can have to revolutionize anorganization and the way people view and support... more...
- Clarkson Potter/Ten Speed/Harmony 2011; US$ 24.99
The Definitive Guide for Inventors Features the PATENT AND NEW PRODUCT MARKETING WORKBOOK that takes you step-by-step through: ? Protecting Your Idea (choosing the right steps) ? Patenting (how, when, and why) ? Selecting Manufacturers (that will do the best job) ? Finding the Best Markets (and expanding opportunities) ? Developing a Strategy... more...
- Wiley 2010; US$ 24.95
Save time and money in building, marketing and promoting yourbusiness With huge recent shifts in the way enterprises are built,marketed, and monetized, these are "wild west" times for business.In this new landscape, entrepreneurs and small business ownersactually have an edge in marketing without spinning their wheels orgoing broke. Smarter, Faster,... more...
- Kogan Page 2014; US$ 39.95
A new set of organisations have discovered a new formula. They combine customer centricity with innovative power. These organisations have created a completely outside-in approach to the market. They are not driven by what they're good at. They start with the market and design their strategy around it. They replace practices of the past with a new... more...
- Taylor and Francis 2013; US$ 67.95
This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individuals undertaking professional courses such as those offered by the IFS School of Finance, and employees working within the financial services sector. Ennew & Waite draw from global business... more...
- Taylor and Francis 2007; US$ 73.95
The book is made distinctive by the presentation of practitioner insight allied with academic underpinning to create a powerful new framework of unusual breadth and depth. The book communicates contemporary retail thought from the perspectives of both senior international retailers and expert observers. It is structured around four sections: * Section... more...
- Cambridge University Press 2008; US$ 44.00
An indispensable guide to the commercialization process of drug, diagnostic and device biomedical technology. more...
- Basic Books 2007; US$ 28.00
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author?s most recent... more...
- Penguin Publishing Group 2012; US$ 16.00
You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. I'm a media manipulator.... more...