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Most popular at the top
- HarperCollins 2015; US$ 12.79
A Wall Street Journal Bestseller One of the stars of Bravo?s hit series Million Dollar Listing Los Angeles reveals his trade secrets, offering aspiring entrepreneurs and established professionals tips and insights to help them outsmart the competition. Josh ?the Shark? Altman has achieved extraordinary success in a traditional industry and... more...
- Pearson Education 2015; US$ 43.99
Now updated with new techniques and even more practical insights, this is the definitive guide to today?s most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboards to translate numbers into real management insight. Marketing Metrics: The Manager?s Guide... more...
Value-Added Selling: How to Sell More Profitably, Confidently, and Professionally by Competing on Value, Not Price 3/eMcGraw-Hill Education 2010; US$ 32.00
Your customers have come a long way since Value-Added Selling was published twenty-five years ago. More knowledgeable, proactive, and price conscious, they regularly scour the Internet for low prices and have come to expect much more for each dollar they spend. Now, Tom Reilly has updated his sales classic to address a marketplace where slashing... more...
- Simon & Schuster 2013; US$ 15.00
Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness?if you follow five core principles of smart spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow... more...
- Wiley 2012; US$ 24.00 US$ 20.99
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited... more...
- SAGE India 2009; US$ 29.95
This book comprises the first nationwide study based on face-to-face interviews with 5000 youth to capture the popular mood of this important demographic segment of contemporary India. It records their perceptions of various issues, ranging from modernity, development, globalization and unemployment, to leisure and lifestyle, social networks and family,... more...
- McGraw-Hill Education 2012; US$ 29.00
Winner of a Choice Magazine Outstanding Academic Title Award! We are on the cusp of a marketing revolution. And it is being led by you. Return on Influence is the first book to explore how brands are identifying and leveraging the world?s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and... more...
- Business Expert Press 2014; US$ 19.95
Modern consumers are being bombarded with in-formation from every angle. They can?t handle it and, consequently, tune out large portions of the information. Consumers, therefore, often enter service transactions with predetermined men-tal scripts regarding how they predict the trans-actions will transpire and are not paying close attention. In ... more...
- McGraw-Hill Education 2001; US$ 34.00
A brand?s meaning?how it resonates in the public heart and mind?is a company?s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking... more...