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Marketing

Most popular at the top

  • Breakthrough Nonprofit Brandingby Jocelyne Daw; Carol Cone

    Wiley 2010; US$ 39.95

    A hands-on guide to help your nonprofit build its brand, raise itsprofile, strengthen impact and develop deeper relationships withdonors, volunteers, and other stakeholders. BreakthroughNonprofit Branding  is about the power aconstituency-focused, compelling brand can have to revolutionize anorganization and the way people view and support... more...

  • Smarter, Faster, Cheaperby David Siteman Garland

    Wiley 2010; US$ 24.95

    Save time and money in building, marketing and promoting yourbusiness With huge recent shifts in the way enterprises are built,marketed, and monetized, these are "wild west" times for business.In this new landscape, entrepreneurs and small business ownersactually have an edge in marketing without spinning their wheels orgoing broke. Smarter, Faster,... more...

  • Customer Innovationby Marion Debruyne

    Kogan Page 2014; US$ 39.95

    A new set of organisations have discovered a new formula. They combine customer centricity with innovative power. These organisations have created a completely outside-in approach to the market. They are not driven by what they're good at. They start with the market and design their strategy around it. They replace practices of the past with a new... more...

  • Financial Services Marketingby Christine Ennew; Nigel Waite

    Taylor and Francis 2013; US$ 67.95

    This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individuals undertaking professional courses such as those offered by the IFS School of Finance, and employees working within the financial services sector. Ennew & Waite draw from global business... more...

  • The Trend Management Toolkitby Anne Lise Kjaer

    Palgrave Macmillan 2014; US$ 36.00

    In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead. more...

  • Future Smartby James Canton

    Da Capo Press 2015; US$ 26.99

    From the Chairman of the Institute for Global Futures, a forecast of game-changing trends—and how to manage and profit from them to better your life more...

  • Key Account Managementby Diana Woodburn; Malcolm McDonald

    Wiley 2012; US$ 71.00

    "The authors work with us here in the European Institute of Purchasing Management (EIPM) and have an in-depth understanding of the buying side of Key Account Management. This book, therefore, is a true and realistic version of how suppliers can work effectively and profitably with their major customers. I commend it to you." Bernard Gracia , Director... more...

  • Commercializing Successful Biomedical Technologiesby Shreefal S. Mehta

    Cambridge University Press 2008; US$ 44.00

    An indispensable guide to the commercialization process of drug, diagnostic and device biomedical technology. more...

  • To Sell Is Humanby Daniel H. Pink

    Penguin Publishing Group 2012; US$ 16.00

    #1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller #1 Washington Post bestseller From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives. According to the U.S. Bureau of Labor Statistics, one in... more...

  • Brand Aidby Brad VanAuken

    AMACOM 2014; US$ 29.95

    Branding is more than a great logo. A brand is the essence of an organization?its DNA?impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building... more...