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Marketing

Most popular at the top

  • Qualitative Consumer and Marketing Researchby Russell W. Belk; Eileen Fischer; Robert Kozinets

    SAGE Publications 2012; US$ 45.00

    Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research. more...

  • Consumer Behavior in Actionby Geoffrey Paul Lantos

    Taylor and Francis 2015; US$ 59.95

    Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each... more...

  • Digital Marketing For Dummiesby Ben Carter; Gregory Brooks; Frank Catalano; Bud E. Smith

    Wiley 2011; US$ 27.95 US$ 22.36

    Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high-impact tools and techniques so you can promote your business with creativity and innovation, and stand out from your competitors. more...

  • Discovering the Soul of Serviceby Leonard L. Berry

    Free Press 1999; US$ 30.00

    This wise and inspiring book by Leonard Berry, moves far beyond his pioneering work in services marketing and service quality to explain how great service companies meet their toughest challenge: sustaining long-term success. In a world where customers regard flawless products as a given, service is the key differentiator between competitors in any... more...

  • The End of Fashionby Teri Agins

    HarperCollins 2010; US$ 8.99

    The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion,... more...

  • How to Sell Anything to Anybodyby Joe Girard; Stanley H. Brown

    Touchstone 1978; US$ 15.99

    "Salesmen are made, not born. If I did it, you can do it." -- Joe Girard In his fifteen-year selling career, author Joe Girard sold 13,001 cars, a Guinness World Record. He didn't have a degree from an Ivy League school -- instead, he learned by being in the trenches every day that nothing replaces old-fashioned salesmanship. He insists that... more...

  • Ice to the Eskimosby Jon Spoelstra

    HarperCollins 2009; US$ 13.99

    You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that product. What Are You Going To Do? You're going to read this book, that's what. Let's face it. There comes a time in the life of every business when a product or service does not sell up... more...

  • The Social Media Marketing Bookby Dan Zarrella

    O'Reilly Media 2009; US$ 15.99

    Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities.... more...

  • Summary : Marketing Warfare - Al Ries & Jack Troutby BusinessNews Publishing

    Primento Digital 2014; US$ 5.99

    Complete summary of Al Ries and Jack Trout?s book: ?Marketing Warfare: How Corporations Are Applying Military Strategies to Business?. This summary of the ideas from Al Ries and Jack Trout?s book ?Marketing Warfare? shows how important it is for companies to stay ahead of their competitors in today?s overcrowded market. The authors explain how... more...

  • Surprise!by Vincent P. Magnini

    Business Expert Press 2014; US$ 19.95

    Modern consumers are being bombarded with in-formation from every angle. They can?t handle it and, consequently, tune out large portions of the information. Consumers, therefore, often enter service transactions with predetermined men-tal scripts regarding how they predict the trans-actions will transpire and are not paying close attention. In ... more...