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Marketing

Most popular at the top

  • Digital Brandingby Daniel Rowles

    Kogan Page 2014; US$ 29.95

    Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. Digital Branding contains... more...

  • Competitive Differentiation within the Shipbuilding Industryby Christopher Sauerhoff

    Springer 2014; US$ 79.99

    European shipyards face a rising competition in the global market. Christopher Sauerhoff investigates such aspects as a shipyard?s market expertise, its practical experiences and its cooperative activities. He analyzes whether there is a relationship between each of these aspects and those resources and capabilities constituting the basis for a shipyard?s... more...

  • Marketing Communicationsby Lynne Eagle; Stephan Dahl; Barbara Czarnecka; Jenny Lloyd

    Taylor and Francis 2014; US$ 63.95

    With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the world won?t sell without the right reach to your potential... more...

  • Developments in the Call Centre Industryby Julia Connell; John Burgess

    Taylor and Francis 2006; US$ 54.95

    Over the past ten years there has been a massive growth in call centres worldwide. These centres are said to represent the most dynamic growth area in white-collar employment internationally since the mid 1990s. Yet the footloose and global nature of the industry means that jobs will always be susceptible to outsourced operations, ICT developments,... more...

  • Designing the Best Call Center for Your Businessby Brendan B. Read

    CRC Press 2005; US$ 49.95

    Designing the Best Call Center for Your Business examines all key aspects of opening and expanding a live agent call center, with in-depth coverage on facilities and workstation design; site selection, including communications and power backups; f more...

  • The Call Center Dictionaryby Madeline Bodin

    CRC Press 2014; US$ 35.95

    Your company needs a call center to be competitive in the 21st century. This book is your guide to the technology, techniques, and trends in today's call centers. The Call Center Dictionary contains all the information you need to: Understand: Your boss, more...

  • International Trade and the Successful Intermediaryby Ms Lorna Elliott; Mr Davide Giovanni Papa

    Ashgate Publishing Ltd 2012; US$ 119.95

    International Trade and the Successful Intermediary is designed to give independent intermediaries, potential buyers, procurement agents, mandates, lawyers, bankers and companies the fundamental skills to conduct business in the international trade arena, while increasing their knowledge and confidence to secure commission arising out of successful... more...

  • Call Center Operationby Duane Sharp

    Elsevier Science 2003; US$ 62.95

    Every customer-facing corporation has at least one call center. In the United States, call centers handle a billion calls per year. Call Center Operation gives you complete coverage of the critical issues involved in the design, implementation, organization, and management of a customer call center. Sharp provides information on advanced technology... more...

  • Improving the Performance of Sponsorshipby Ardi Kolah

    Taylor and Francis 2015; US$ 67.95

    Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Moreover, brokering sponsors is a significant business in and of itself, something we often overlook. Considering sponsorship is a $50 billion a year market--and growing--marketers... more...

  • The Rise of the Hispanic Market in the United States: Challenges, Dilemmas, and Opportunities for Corporate Managementby Louis E. V. Nevaer

    Taylor and Francis 2015; US$ 59.95

    Not only are Hispanics the largest minority group in the United States, but Mexico is fast becoming our major trading partner, surpassing even Japan. In fact, the U.S. now has the fourth largest Spanish-speaking population in the world, after Mexico, Spain, and Argentina. How has this demographic group transformed the U.S. into a bi-lingual nation... more...