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Marketing

Most popular at the top

  • Microsoft CRM For Dummiesby Joel Scott; Michael DeLisa

    Wiley 2004; US$ 31.99 US$ 25.59

    The ideal introductory guide to Microsoft's much anticipated entry into the Customer Relationship Management (CRM) software marketplace Discusses the key features of Microsoft's CRM software, including tools to help businesses sell more effectively, manage all customer communications in one place, track and convert leads, make informed decisions... more...

  • Stated Choice Methodsby Jordan J. Louviere; David A. Hensher; Joffre D. Swait; Wiktor Adamowicz

    Cambridge University Press 2000; US$ 68.00 US$ 55.76

    A multidisciplinary graduate and practitioner guide, first published in 2000, which offers the theory and application of stated choice methods. more...

  • Product Marketing for Technology Companiesby Mark Butje

    Taylor and Francis 2012; US$ 67.95

    The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as: * selecting target markets * creating a positioning statement * writing a financial paragraph * motivating others thereby demonstrating how to act as a bridge between sales, development and finance. Successfully... more...

  • The 25 Sales Habits of Highly Successful Salespeopleby Stephan Schiffman

    F+W Media 2008; US$ 6.95 US$ 5.70

    Now you can join the hundreds of thousands of salespeople who have followed Stephen Schiffman's advice and watch your performance soar. Schiffman lets you in on the industry's best-kept secrets. Learn how to convert leads to sales, motivate yourself and motivate others, give killer presentations, and keep your sense of humor. This new edition... more...

  • Luxury Retail Managementby Michel Chevalier; Michel Gutsatz

    Wiley 2012; US$ 71.00 US$ 61.53

    Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores, from the analysis of location and design concept, to the selection, training, and motivation of the staff,... more...

  • The Cambridge Handbook of Consumer Psychologyby Michael I. Norton; Derek D. Rucker; Cait Lamberton

    Cambridge University Press 2015; US$ 120.00 US$ 98.40

    This handbook analyzes cutting-edge consumer psychology research through individual, interpersonal, and societal lenses and considers future directions for the field. more...

  • eBook Guerilla Marketingby Eugene Schurter

    Double Dragon Publishing 2004; US$ 5.99

    Ebook Guerilla Marketing covers everything - research, preparation, action - that authors need to find their readership, catch readers' attention and maximize reader sales opportunities.?Everything needed is here. The plan in this book requires NO additional investment, other than time. Suggested enhancements can easily be covered on a $50 per year... more...

  • The Anatomy of Buzzby Emanuel Rosen

    The Crown Publishing Group 2002; US$ 15.95

    A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights. What turns a "sleeper" into a box-office bonanza or catapults a just-released book to the top of bestseller lists? How do people decide which car to buy, which fashions... more...

  • Your Marketing Sucksby Mark Stevens

    Crown Publishing Group 2003; US$ 14.00

    ?Your marketing sucks . . .? What in the world does Mark Stevens mean? For starters, let?s take spending camouflaged as marketing. Everyone sees all those expensive, slick, pointless campaigns day after day. Just turn on your TV set and there are all the look-alike ads from Ford, GM, and Chrysler with look-alike cars going down . . . a road. Creative?... more...

  • Ageless Marketingby David Wolfe; Robert Synder

    Dearborn Trade Publishing 2003; US$ 25.00

    In Ageless Marketing, authors David Wolfe and Robert Snyder document the results of a groundbreaking research project on the aging boomer generation, detailing the core values, buying behaviors, and emotional factors that distinguish the New Customer Majority. more...