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Marketing

Most popular at the top

  • Kellogg on Marketingby Alice M. Tybout; Bobby J. Calder; Philip Kotler

    Wiley 2010; US$ 29.95

    The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. Includes more than 60% new material on both fundamental marketing concepts and hot topics such... more...

  • Affiliate Program Managementby Evgenii Prussakov

    Wiley 2011; US$ 29.99

    Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular... more...

  • The Art of the Pitchby Peter Coughter

    Palgrave Macmillan 2012; US$ 27.99

    Occasionally, a great idea will sell itself. The other 99% of the time, you have to find a way to persuade others that it is, in fact, a great idea. Most executives spend the vast majority of their time creating their work, and almost no time on the presentation. Through an engaging and humorous narrative, Peter Coughter presents the tools he designed... more...

  • Socialnomicsby Erik Qualman

    Wiley 2012; US$ 19.95

    The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing... more...

  • B2B Brand Managementby Philip Kotler; Waldemar Pfoertsch

    Springer 2006; US$ 49.95

    Branding has been the essential factor in the success of consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes. This book probes the art and science of branding industrial products. It provides the concepts, the theory, and many cases illustrating the successful branding of industrial goods. more...

  • Inbound Marketingby Brian Halligan; Dharmesh Shah; David Meerman Scott

    Wiley 2009; US$ 24.95

    Stop pushing your message out and start pulling your customers in Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning... more...

  • The International Brand Valuation Manualby Gabriela Salinas

    Wiley 2011; US$ 80.00

    The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This “one-stop” source is for valuation professionals as well as financial... more...

  • 49 Quick Ways to Market your Business for Freeby White Sarah-Jane

    Harriman House 2011; US$ 5.00

    With so many great resources on the web available for SMEs it's difficult to find the marketing solutions that will work. Sarah-Jane White has collated the best ones in this ebook for you to use as a guide, inspirational tool and if you just do one of the tips, once a week, you should increase your company's visibility both on and offline in no time! more...

  • Web Words That Workby Michael Miller

    Pearson Education 2012; US$ 19.99

    Write great search-optimized, customer-optimized web copy! (No experience? No problem! )   Need to put together a website? Or post to your company?s Facebook page? Or write a great Google AdWords ad? You know it?s important. Your image is at stake. Maybe a lot ofmoney, too. But you?re not a professional web copywriter. Where do... more...

  • International Marketing and the Country of Origin Effectby Giuseppe Bertoli; Riccardo Resciniti

    Edward Elgar Publishing 2013; US$ 40.00

    The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets. The chapters refer to a wide range of issues, including made-in effects in relation to ethnocentrism and to... more...