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Marketing

Most popular at the top

  • Technology Distribution Channelsby Julian Dent

    Kogan Page 2014; US$ 65.00

    Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, this revised edition of Distribution Channels explores the chain that makes technology products and services available for market and explains how to make the most of each... more...

  • Competitive Identityby Simon Anholt

    Palgrave Macmillan 2006; US$ 59.00

    Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity. more...

  • Commercializing Successful Biomedical Technologiesby Shreefal S. Mehta

    Cambridge University Press 2008; US$ 44.00

    An indispensable guide to the commercialization process of drug, diagnostic and device biomedical technology. more...

  • Badass: Making Users Awesomeby Kathy Sierra; Bert Bates

    O'Reilly Media 2015; US$ 25.99

    Imagine you?re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion,... more...

  • Brandsby Jonathan E. Schroeder

    Taylor and Francis 2014; US$ 145.00

    Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and Culture, accompanied by new contributions from leading... more...

  • Who Stole My Customer??by Harvey Thompson

    Pearson Education 2014; US$ 36.99

    Rebuild customer loyalty, strengthen customer relationships, and leverage the immense power of customer co-innovation! Harvey Thompson's Who Stole My Customer?? is the world's definitive guide to rebuilding customer loyalty: must-reading in C-Suites and top business schools worldwide. That's no surprise: for decades, Thompson has been the... more...

  • Marketplace Lifestyles in an Age of Social Media: Theory and Methodsby Lynn R Kahle; Pierre Valette-Florence

    Taylor and Francis 2014; US$ 210.00

    Lifestyle is an important concept in advertising and applied marketing research, although casual use of the term has rendered it suspect amomg scholars. This book approaches the concept of lifestyle from a current more...

  • Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theoryby Shelby D. Hunt

    Taylor and Francis 2014; US$ 210.00

    One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations,... more...

  • Satisfaction: A Behavioral Perspective on the Consumerby Richard L. Oliver

    Taylor and Francis 2014; US$ 210.00

    Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver... more...

  • Advertising and Violenceby Nora J. Rifon; Marla B Royne; Les Carlson

    Taylor and Francis 2014; US$ 49.95

    Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage. The objective of the book is to compile a compendium of current... more...