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Marketing

Most popular at the top

  • The Tipping Pointby Malcolm Gladwell

    Little, Brown and Company 2006; US$ 9.99

    The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed... more...

  • The 25 Sales Habits of Highly Successful Salespeopleby Stephan Schiffman

    F+W Media 2008; US$ 6.95

    Now you can join the hundreds of thousands of salespeople who have followed Stephen Schiffman's advice and watch your performance soar. Schiffman lets you in on the industry's best-kept secrets. Learn how to convert leads to sales, motivate yourself and motivate others, give killer presentations, and keep your sense of humor. This new edition... more...

  • Category Management in Purchasingby Jonathan O'Brien

    Kogan Page 2012; US$ 80.00

    Category Management is a technique used to understand markets, analyse spend and make purchasing decisions which save money. It is about a pathway from accepting mediocre goods and services at high cost, to effective supply management which delivers real value. By altering how goods are categorised and supplied it helps shift sourcing from being an... more...

  • Global Brandsby Teresa da Silva Lopes

    Cambridge University Press 2007; US$ 29.00

    Global Brands, first published in 2007, adds to the literature on the growth of multinational corporations through the focus on brands. more...

  • Improving the Performance of Sponsorshipby Ardi Kolah

    Taylor and Francis 2015; US$ 67.95

    Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Moreover, brokering sponsors is a significant business in and of itself, something we often overlook. Considering sponsorship is a $50 billion a year market--and growing--marketers... more...

  • Strong Brands, Strong Relationshipsby Susan Fournier; Michael Breazeale; Jill Avery

    Taylor and Francis 2015; US$ 65.95

    From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of the first book, but takes the study of brand relationships outside of traditional realms by applying... more...

  • The Rise of the Hispanic Market in the United States: Challenges, Dilemmas, and Opportunities for Corporate Managementby Louis E. V. Nevaer

    Taylor and Francis 2015; US$ 59.95

    Not only are Hispanics the largest minority group in the United States, but Mexico is fast becoming our major trading partner, surpassing even Japan. In fact, the U.S. now has the fourth largest Spanish-speaking population in the world, after Mexico, Spain, and Argentina. How has this demographic group transformed the U.S. into a bi-lingual nation... more...

  • The Routledge Companion to Ethnic Marketingby Ahmad Jamal; Lisa Peņaloza; Michel Laroche

    Taylor and Francis 2015; US$ 205.00

    The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. From this challenge has grown... more...

  • Judge Thisby Chip Kidd

    Simon & Schuster/ TED 2015; US$ 14.99

    A fun, playful look at the importance of first impressions?in design and in life?from acclaimed book designer Chip Kidd. First impressions are everything. They dictate whether something stands out, how we engage with it, whether we buy it, and how we feel. In Judge This, renowned designer Chip Kidd takes us through his day as he takes in first impressions... more...

  • The Sales Coach: Teach Yourselfby Richard White

    Hodder & Stoughton 2015; Not Available

    Most business books just tell you what to do. The Sales Coach guides you every step of the way. Who are you? Anyone who sells on a regular basis and wants to become more effective at selling. Where will this book take you? You will be armed with the techniques you need to close more sales with less effort. How does it work? You'll... more...