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Marketing

Most popular at the top

  • Happy Moneyby Elizabeth Dunn; Michael Norton

    Simon & Schuster 2013; US$ 3.50

    Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness?if you follow five core principles of smart spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow... more...

  • 80/20 Sales and Marketingby Perry Marshall; Richard Koch

    Entrepreneur Press 2013; US$ 21.95

    Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers... more...

  • Luxury Brands in Emerging Marketsby Glyn Atwal; Douglas Bryson

    Palgrave Macmillan 2014; US$ 110.00

    This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies. more...

  • Social Marketing and Behaviour Changeby L. Brennan; W. Binney; L. Parker; T. Aleti; D. Nguyen

    Edward Elgar Publishing 2015; US$ 40.00

    This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most validated models of behaviour change, together with a number of case studies from international researchers... more...

  • The Book on Marketing Your Small Business Startupby Asa-Michael Shalom

    Rockstar Publishing House 2014; US$ 9.95

    As a recognized leader of new-age marketing strategy and sales success, Asa-Michael Shalom outlines a clear plan for small businesses to meet their profit potential. Shalom's method is both sophisticated and accessible. You will learn to prioritize organization, capitalize on effective marketing campaigns, anddeliver a powerful offerwhile successfully... more...

  • Pattern Recognitionby William Gibson

    Penguin Publishing Group 2003; US$ 7.99

    "A masterful performance."? Chicago Tribune "One of the first authentic and vital novels of the 21st century."? Washington Post Book World "Gibson nails the texture of Internet culture."? New YorkTiimes "Completely contemporary...his best book."? San FranciscoChronicle Book Review "[An] eerie vision of our time."? New Yorker more...

  • The Tipping Pointby Malcolm Gladwell

    Little, Brown and Company 2006; US$ 9.99

    The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed... more...

  • Sales Therapyby Grant Leboff

    Wiley 2010; US$ 28.00

    Frustrated at the way the traditional methods of selling are being taught and conducted within the workplace, Grant Leboff formalised his own sales philosophy Sales Therapy, a new sales methodology for the 21st Century. As the Managing Director of two companies, Leboff puts what he says into practice, every day. Phone Intelligence Ltd is a business-to-business... more...

  • The 30 Day MBA in Marketingby Colin Barrow

    Kogan Page 2011; US$ 24.95

    The 30 Day MBA in Marketing gives you all the marketing skills and know-how you would get from an MBA course at a top business school - at a tiny fraction of the cost. more...

  • Services Marketing and Managementby Audrey Gilmore

    SAGE Publications 2003; US$ 68.00

    Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services. Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it explores... more...