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Marketing

Most popular at the top

  • Customer Winbackby Jill Griffin; Michael W. Lowenstein

    John Wiley & Sons, Inc. 2002; US$ 32.95

    Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail... more...

  • Storyselling for Financial Advisorsby Scott West; Mitch Anthony

    Dearborn Trade Publishing 2000; US$ 30.00

    Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of... more...

  • Never Cold Call Againby Frank J. Rumbauskas

    Wiley 2010; US$ 19.95

    "Cold calling is the lowest percentage of sales call success.  If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket." - Jeffrey Gitomer, Author, Little Red Book of Selling "You can never get enough of a good thing!  Read this book and USE its contents!"... more...

  • The New Positioning: The Latest on the World's #1 Business Strategyby Jack Trout

    McGraw-Hill Education 1997; US$ 12.95

    In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning , this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload. more...

  • Luxury Fashion Brandingby Uché Okonkwo

    Palgrave Macmillan 2007; US$ 59.00

    This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire. more...

  • Winning Market Leadershipby Adrian Ryans; Roger More; Donald Barclay; Terry Deutscher

    Wiley 2010; US$ 55.00

    Strategic market planning in technology-intensive businesses is more complex and is less manageable than in most other organizations. The technology-driven business environment is intensely competitive, complex, and dynamic, and planning needs to be done quickly and often. Winning Market Leadership offers a refreshing new approach to strategic market... more...

  • Permission Marketingby Seth Godin

    Simon & Schuster UK 2012; Not Available

    Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying... more...

  • Strategic Customer Managementby Adrian Payne; Pennie Frow

    Cambridge University Press 2013; US$ 48.00

    The first textbook to integrate relationship marketing and CRM. Case studies from around the world connect theory with global practice. more...

  • Crossing the Chasm, 3rd Editionby Geoffrey A. Moore

    HarperCollins 2014; US$ 15.99

    The bible for bringing cutting-edge products to larger markets?now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm , Geoffrey A. Moore shows that in the Technology Adoption Life Cycle?which begins with innovators and moves to early adopters, early majority, late majority, and laggards?there is... more...

  • Candlestick Charting For Dummiesby Russell Rhoads

    Wiley 2011; US$ 24.99

    Want to gain a trading edge with candlestick charts? Find them a little confusing? No worries! Candlestick Charting For Dummies sheds light on this time-tested method for finding the perfect moment to buy or sell. It demystifies technical and chart analysis and gives you the tools you need to identify trading patterns — and pounce! This friendly,... more...