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Marketing

Most popular at the top

  • Toward a Metatheory of Economic Bubblesby Nikhilesh Dholakia; Romeo V. Turcan

    Palgrave Macmillan 2014; US$ 46.66

    Historically, bubbles have been understood primarily in financial-economic terms. In this exciting new work, Dholakia and Turcan argue that bubbles are also a socio-political and cultural phenomena, with intense and accelerating interactions of engineered hype and feverish expectations. more...

  • Eastern European Perspectives on the Development of Public Relationsby Tom Watson

    Palgrave Macmillan 2014; US$ 45.00

    The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This second book in the series focuses on Eastern Europe. more...

  • Flying Off Courseby Rigas Doganis

    Taylor and Francis 2012; US$ 78.95

    In the years since the first edition of Flying Off Course appeared, the international airline industry has changed dramatically. Deregulation has become widespread and has brought with it new operating practices and management concepts. This revised and updated edition reflects these changes. Key aspects of the industry are expertly analyzed including... more...

  • The 25 Sales Habits of Highly Successful Salespeopleby Stephan Schiffman

    F+W Media 2008; US$ 6.95

    Now you can join the hundreds of thousands of salespeople who have followed Stephen Schiffman's advice and watch your performance soar. Schiffman lets you in on the industry's best-kept secrets. Learn how to convert leads to sales, motivate yourself and motivate others, give killer presentations, and keep your sense of humor. This new edition... more...

  • Category Management in Purchasingby Jonathan O'Brien

    Kogan Page 2012; US$ 80.00

    Category Management is a technique used to understand markets, analyse spend and make purchasing decisions which save money. It is about a pathway from accepting mediocre goods and services at high cost, to effective supply management which delivers real value. By altering how goods are categorised and supplied it helps shift sourcing from being an... more...

  • Introduction to Structural Equation Modelling Using SPSS and Amosby Niels Blunch

    SAGE Publications 2008; US$ 48.00

    New software (Lisrel and AMOS) has made the techniques of Structural Equation Modelling (SEM) increasingly available to students and researchers, while the recent adoption of AMOS as part of the SPSS suite has improved access still further. As an alternative to existing books on the subject, which are customarily very long, very high-level and... more...

  • The Science of Whyby David Forbes

    Palgrave Macmillan 2015; US$ 30.00

    In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations. more...

  • Asian Brand Strategy (Revised and Updated)by Martin Roll

    Palgrave Macmillan 2015; US$ 45.00

    This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands. more...

  • Advertising Standards and Ethicsby Justin Healey

    The Spinney Press 2015; US$ 30.00

    Advertising has a powerful impact on Australian society. It influences the public’s consumer preferences and also helps shape society’s values. Advertising is self-regulated in Australia, however is subject to a range of media codes and standards. This book explores ethical issues in advertising, such as false and misleading claims. The book... more...

  • eBook Guerilla Marketingby Eugene Schurter

    Double Dragon Publishing 2004; US$ 5.99

    Ebook Guerilla Marketing covers everything - research, preparation, action - that authors need to find their readership, catch readers' attention and maximize reader sales opportunities.?Everything needed is here. The plan in this book requires NO additional investment, other than time. Suggested enhancements can easily be covered on a $50 per year... more...