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Marketing

Most popular at the top

  • Competitive Identityby Simon Anholt

    Palgrave Macmillan 2006; US$ 59.00

    Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity. more...

  • Brandsby Jonathan E. Schroeder

    Taylor and Francis 2014; US$ 145.00

    Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and Culture, accompanied by new contributions from leading... more...

  • Who Stole My Customer??by Harvey Thompson

    Pearson Education 2014; US$ 36.99

    Rebuild customer loyalty, strengthen customer relationships, and leverage the immense power of customer co-innovation! Harvey Thompson's Who Stole My Customer?? is the world's definitive guide to rebuilding customer loyalty: must-reading in C-Suites and top business schools worldwide. That's no surprise: for decades, Thompson has been the... more...

  • Marketplace Lifestyles in an Age of Social Media: Theory and Methodsby Lynn R Kahle; Pierre Valette-Florence

    Taylor and Francis 2014; US$ 210.00

    Lifestyle is an important concept in advertising and applied marketing research, although casual use of the term has rendered it suspect amomg scholars. This book approaches the concept of lifestyle from a current more...

  • Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theoryby Shelby D. Hunt

    Taylor and Francis 2014; US$ 210.00

    One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations,... more...

  • Satisfaction: A Behavioral Perspective on the Consumerby Richard L. Oliver

    Taylor and Francis 2014; US$ 210.00

    Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver... more...

  • Advertising and Violenceby Nora J. Rifon; Marla B Royne; Les Carlson

    Taylor and Francis 2014; US$ 49.95

    Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage. The objective of the book is to compile a compendium of current... more...

  • Customer Visits: Building a Better Market Focusby Edward F. McQuarrie

    Taylor and Francis 2014; US$ 65.95

    Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step instructions for making effective use of this market research... more...

  • Introduction to Sport Marketingby Aaron C.T. Smith; Bob Stewart

    Taylor and Francis 2014; US$ 67.95

    Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed... more...

  • Virtual Social Identity and Consumer Behaviorby Natalie T. Wood; Michael R. Solomon

    Taylor and Francis 2014; US$ 59.95

    The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions of registered users worldwide, and major corporations are beginning to attempt to reach and entice the growing flood of consumers... more...