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Marketing

Most popular at the top

  • Why We Buyby Paco Underhill

    Simon & Schuster 2000; US$ 17.00

    Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture?full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world?s emerging markets. more...

  • Key Account Managementby Diana Woodburn; Malcolm McDonald

    Wiley 2012; US$ 71.00 US$ 61.53

    "This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone involved with a copy, so they really understand what they are supposed to be doing. Anything less is just old-fashioned selling." Developing successful business-to-business... more...

  • Clients, Clients, and More Clients: Create an Endless Stream of New Business with the Power of Psychologyby Larina Kase

    McGraw-Hill Education 2011; US$ 20.00

    Convert relationships into revenue-generating business! With Clients, Clients, and More Clients , you?ll learn how to capture the attention of the right connections, build loyal relationships, and influence people to hire you. Larina Kase combines the latest research from the field of psychology with her own background as a marketing psychologist... more...

  • Setting Up & Operating a Business in Japanby Helene Thian

    Tuttle Publishing 2011; US$ 3.99

    "A unique handbook, speaking to the key issues and drawing on the experiences of veterans at the Japan business game." ?James C. Abegglen, Cofounder, Boston Consulting Group More and more foreign-owned businesses are set up in Japan every year-and dozens fail because they are not set up properly. Now, an American lawyer working in Tokyo has written... more...

  • Insanely Simpleby Ken Segall

    Penguin Books Ltd 2012; US$ 14.09

    'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains' Steve Jobs, BusinessWeek , May 25, 1998 To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is... more...

  • Contagiousby Jonah Berger

    Simon & Schuster 2013; US$ 16.00

    New York Times bestseller W hat makes things popular? If you said advertising, think again. People don?t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing... more...

  • Decodedby Phil Barden

    Wiley 2013; US$ 38.00 US$ 33.50

    In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret... more...

  • Get Clients Now! (TM)by C.J. Hayden; Jay Conrad Levinson

    AMACOM 2013; US$ 19.95

    Want more clients? Better clients? Here?s how! Complete with worksheets, exercises and all-new examples. more...

  • 80/20 Sales and Marketingby Perry Marshall; Richard Koch

    Entrepreneur Press 2013; US$ 21.99

    Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers... more...

  • Commercializing Successful Biomedical Technologiesby Shreefal S. Mehta

    Cambridge University Press 2008; US$ 46.00

    An indispensable guide to the commercialization process of drug, diagnostic and device biomedical technology. more...