The Leading eBooks Store Online

3,508,729 members ⚫ 2,065,349 ebooks

New to eBooks.com?

Learn more
Browse our categories
  • Bestsellers - This Week
  • Foreign Language Study
  • Pets
  • Bestsellers - Last 6 months
  • Games
  • Philosophy
  • Archaeology
  • Gardening
  • Photography
  • Architecture
  • Graphic Books
  • Poetry
  • Art
  • Health & Fitness
  • Political Science
  • Biography & Autobiography
  • History
  • Psychology & Psychiatry
  • Body Mind & Spirit
  • House & Home
  • Reference
  • Business & Economics
  • Humor
  • Religion
  • Children's & Young Adult Fiction
  • Juvenile Nonfiction
  • Romance
  • Computers
  • Language Arts & Disciplines
  • Science
  • Crafts & Hobbies
  • Law
  • Science Fiction
  • Current Events
  • Literary Collections
  • Self-Help
  • Drama
  • Literary Criticism
  • Sex
  • Education
  • Literary Fiction
  • Social Science
  • The Environment
  • Mathematics
  • Sports & Recreation
  • Family & Relationships
  • Media
  • Study Aids
  • Fantasy
  • Medical
  • Technology
  • Fiction
  • Music
  • Transportation
  • Folklore & Mythology
  • Nature
  • Travel
  • Food and Wine
  • Performing Arts
  • True Crime
  • Foreign Language Books
Marketing

Most popular at the top

  • Resonateby Nancy Duarte

    Wiley 2013; US$ 29.95

    Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them... more...

  • The Ultimate Marketing Planby Dan S. Kennedy

    F+W Media 2011; US$ 14.95

    New marketing and communication techniques are transforming how companies do business. And in this shifting world, organizations have to find new ways to reach customers. In this new edition of his top-selling The Ultimate Marketing Plan , industry expert Dan S. Kennedy integrates such tools as social media, networking, and strategic memberships into... more...

  • Handbook of Research on International Advertisingby Shintaro Okazaki

    Edward Elgar Publishing 2012; US$ 60.00

    The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research,... more...

  • The Direct Mail Solutionby Craig Simpson; Dan S. Kennedy

    Entrepreneur Press 2014; US$ 17.99

    Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing?s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners authors Simpson and Kennedy change that. Millionaire-maker... more...

  • Hello, My Name Is Awesomeby Alexandra Watkins

    Berrett-Koehler Publishers 2014; US$ 16.95

    Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone?even noncreative types?can create memorable... more...

  • Diffusion of Innovations, 5th Editionby Everett M. Rogers

    Free Press 2003; US$ 35.00

    Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived... more...

  • The Ultimate Sales Letterby Dan S. Kennedy

    F+W Media 2011; US$ 14.95

    Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that... more...

  • What's the Future of Businessby Brian Solis

    Wiley 2013; US$ 29.95

    "In today’s rapidly changing digital environment, Darwinism is alive and well.  What’s the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation." — Evan Greene, CMO, The Recording Academy, Producers of the GRAMMY Awards Rethink your business model to... more...

  • No B.S. Direct Marketingby Dan S. Kennedy

    Entrepreneur Press 2013; US$ 17.99

    Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan from marketing master Kennedydelivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated... more...

  • Summary : The Ultimate Marketing Plan - Dan Kennedyby BusinessNews Publishing

    Primento Digital 2014; US$ 5.99

    Complete summary of Dan Kennedy's book: "The Ultimate Marketing Plan: Find Your Most Promotable Competitive Edge, Turn It Into A Powerful Marketing Message And Deliver It To The Right Prospects". This summary of the ideas from Dan Kennedy's book "The Ultimate Competitive Advantage" shows that the true essence of marketing is simple: getting the... more...