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Most popular at the top

  • Customer Centricityby Peter Fader

    Wharton Digital Press 2012; US$ 9.99

    Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers…and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter... more...

  • Brand Media Strategy, 2nd Editionby Antony Young

    Palgrave Macmillan 2014; US$ 30.00

    This fully updated edition of Brand Media Strategy explains how innovative marketers are growing their brands using advertising, digital media, and the employment of nonpaid and nontraditional media vehicles. Includes updated case studies, data and statistics, and outlines how to build this new data into your planning. more...

  • Brand Medicineby Tom Blackett; Rebecca Robins

    Palgrave Macmillan 2001; US$ 120.00

    As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information,... more...

  • Managing Risk and Reliability of Process Plantsby Mark Tweeddale

    Elsevier Science 2003; US$ 114.00

    There is much specialist material written about different elements of managing risks of hazardous industries, such as hazard identification, risk analysis, and risk management. Managing Risk and Reliability of Process Plants provides a systematic and integrated coverage of all these elements in sufficient detail for the reader to be able to pursue... more...

  • Building a Winning Sales Forceby Andris A. ZOLTNERS; Prabhakant SINHA; Sally E. LORIMER

    AMACOM 2009; US$ 34.95

    Powerful answers and methods that will help every sales leader get results. more...

  • The Zen of Social Media Marketingby Shama Hyder

    BenBella Books, Inc. 2013; US$ 16.95

    The Ultimate Primer and How-To Guide for Social Media Marketing In the two years since the first edition became a global bestseller, the world of social media has grown and changed enough to require an updated guide. Whether you use social media now or not, people are already talking about your company online. By becoming part of the conversation... more...

  • Consumer Behavior and Advertising Involvementby Edward P. Krugman

    Taylor and Francis 2013; US$ 100.00

    This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research.  This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology. ... more...

  • Summary : Start With No - Jim Campby BusinessNews Publishing

    Primento Digital 2014; US$ 5.99

    Complete summary of Jim Camp?s book: ?Start With No: The Negotiating Tools That the Pros Don?t Want You To Know?. This summary of the ideas from Jim Camp?s book ?Start With No? shows how we all make negotiations every day of our lives and it?s important to develop strong negotiation skills. In his book, the author explains why a ?win-win? situation... more...

  • Predictably Irrational, Revised and Expanded Editionby Dan Ariely

    HarperCollins 2009; US$ 11.99

    "A marvelous book? thought provoking and highly entertaining." ?Jerome Groopman, New York Times bestselling author of How Doctors Think "Ariely not only gives us a great read; he also makes us much wiser." ?George Akerlof, 2001 Nobel Laureate in Economics "Revolutionary." ? New York Times Book Review Behavioral economist and New York... more...

  • Identifying Hidden Needsby Keith Goffin; Fred Lemke; Dr Ursula Koners

    Palgrave Macmillan 2010; US$ 57.00

    Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this. more...