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Marketing

Most popular at the top

  • The Product Manager's Handbook 4/Eby Linda Gorchels

    McGraw-Hill Education 2011; US$ 65.00 US$ 53.30

    The essential guide to seamless product management for today?s fluid, unpredictable business world Long considered the most useful and insightful guide of its kind, The Product Manager?s Handbook has been fully revised and updated to give you the edge in today?s challenging business landscape. It features expanded coverage of product development... more...

  • Customer Centricityby Peter Fader

    Wharton Digital Press 2012; US$ 11.99

    Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customersand then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter... more...

  • Systems Thinkingby Michael C. Jackson

    Wiley 2004; US$ 62.50 US$ 37.50

    Too often, today's managers are sold simple solutions to complex problems. But as many soon discover, simplicity is rarely effective in the face of complexity, change and diversity. Despite apparent promise, quick-fix panaceas fail because they are not holistic or creative enough. They focus on parts of the organization rather than the whole, take... more...

  • Why We Buyby Paco Underhill

    Simon & Schuster 2000; US$ 17.00

    Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture?full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world?s emerging markets. more...

  • Experimental Auctionsby Jayson L. Lusk; Jason F. Shogren

    Cambridge University Press 2007; US$ 36.00 US$ 29.52

    A comprehensive guide to the theory and practice of experimental auctions. more...

  • Handbook of Pricing Research in Marketingby V.R. Rao

    Edward Elgar Publishing 2009; US$ 60.00

    Pricing is an essential aspect of the marketing mix for brands and products. This book covers the various developments and concepts as applied to tackling pricing problems. It is suitable for academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants. more...

  • Social Media ROIby Olivier Blanchard

    Pearson Education 2011; US$ 19.99

    ?Blanchard is demanding. He won?t allow you to flip through this book, nod your head, and leave. If you?re in, you?re going to have to invest to get your rewards.? --Chris Brogan , president of Human Business Works   ?Social media isn?t inexpensive; it?s different expensive. The human effort required to do it right is significant,... more...

  • Resonateby Nancy Duarte

    Wiley 2013; US$ 29.95 US$ 20.96

    Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them... more...

  • Social Media Marketing for Digital Photographersby Lawrence Chan

    Wiley 2011; US$ 29.99 US$ 17.99

    Teaching photographers how to use social media to grow their businesses With the rapid rise of both digital photography and social media, amateur photographers can now turn what was once a hobby into a thriving business. Social media sites such as Twitter, Facebook, LinkedIn, and Flickr offer loads of exciting marketing opportunities. This practical... more...

  • The Marketing Agency Blueprintby Paul Roetzer

    Wiley 2011; US$ 29.95 US$ 20.96

    Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital... more...