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Marketing

Most popular at the top

  • Social Media Marketingby Dave Evans; Susan Bratton

    Wiley 2012; US$ 29.99

    Updated with 100 pages of new content, this edition is better than ever In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming topic, he demystifies the jargon,... more...

  • To Sell Is Humanby Daniel H. Pink

    Penguin Group US 2012; US$ 9.99

    #1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller #1 Washington Post bestseller From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives. According to the U.S. Bureau of Labor Statistics,... more...

  • Start Your Own Vending Businessby Entrepreneur Press

    Entrepreneur Press 2012; US$ 19.95

    Turn Small Change Into Big Profits! Looking for an opportunity to make big profits while setting your own schedule? A vending business could be your ticket to the top. Americans feed vending machines more than $46 billion a year for sodas, candy, coffee and other snacks. That?s a nice chunk of change you could be pocketing. Starting is easy. You... more...

  • The Social Media Management Handbookby Robert Wollan; Nick Smith; Catherine Zhou

    Wiley 2010; US$ 27.95

    How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before... more...

  • Network Marketing For Dummiesby Zig Ziglar; John P. Hayes

    Wiley 2011; US$ 17.59

    Network marketing has helped people all over the world achieve financial independence—and it can help you do the same. As a profession, network marketing invites all people, regardless of gender, experience, education, or financial status, to jump on board and build a satisfying and potentially lucrative business. If you want to improve your... more...

  • Excel Sales Forecasting For Dummiesby Conrad Carlberg

    Wiley 2011; US$ 22.36

    When they first told you that forecasting sales would be part of your job, did you feel just the tiniest bit of panic? Did you momentarily consider consulting the Yellow Pages for listings of “Psychics” or “Tea Leaf Readers”? Well, fear not. Excel Sales Forecasting For Dummies can help you predict the future without incense... more...

  • Social Media Engagement For Dummiesby Aliza Sherman; Danielle Elliott Smith

    Wiley 2013; US$ 19.99

    Put "engage" front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart... more...

  • Marketing For Dummiesby Alexander Hiam

    Wiley 2014; US$ 19.99

    Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively... more...

  • Three Threats to Brand Relevanceby David A. Aaker

    Wiley 2013; US$ 3.99

    "Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened."— David Aaker From branding guru David Aaker comes Three Threats to Brand Relevance , a provocative new offering in the Jossey-Bass Short Format... more...

  • Luxury Talent Managementby Gilles Auguste; Michel Gutsatz

    Palgrave Macmillan 2013; US$ 40.00

    The first book focusing specifically on talent management, retention and leadership in the luxury industry. It explores how to lead and manage the people this industry attracts, and the major HR challenges the industry is about to face as the previous generation of luxury pioneers retire and Asia becomes a major player in the luxury world. more...