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Marketing

Most popular at the top

  • The Sales Coach: Teach Yourselfby Richard White

    Hodder & Stoughton 2015; US$ 16.97

    Most business books just tell you what to do. The Sales Coach guides you every step of the way. Who are you? Anyone who sells on a regular basis and wants to become more effective at selling. Where will this book take you? You will be armed with the techniques you need to close more sales with less effort. How does it work? You'll... more...

  • CEO Brandingby Marc Fetscherin

    Taylor and Francis 2015; US$ 59.95

    CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful aspect of branding, and Fetscherin has invited a leading panel of international scholars and practitioners to contribute original chapters in their area... more...

  • Marketing That Worksby Leonard M. Lodish; Howard L. Morgan; Shellye Archambeau; Jeffrey Babin

    Pearson Education 2015; US$ 49.99

    Discover New Entrepreneurial Marketing Strategies for Supercharging Profits and Sustaining Competitive Advantage! This practical guide shows how to use modern entrepreneurial marketing techniques to differentiate your company in the eyes of customers to achieve sustainable profitability. The authors focus on innovative strategies and tactics,... more...

  • Asian Brand Strategy (Revised and Updated)by Martin Roll

    Palgrave Macmillan 2015; US$ 45.00

    This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands. more...

  • eBook Guerilla Marketingby Eugene Schurter

    Double Dragon Publishing 2004; US$ 5.99

    Ebook Guerilla Marketing covers everything - research, preparation, action - that authors need to find their readership, catch readers' attention and maximize reader sales opportunities.?Everything needed is here. The plan in this book requires NO additional investment, other than time. Suggested enhancements can easily be covered on a $50 per year... more...

  • The Anatomy of Buzzby Emanuel Rosen

    The Crown Publishing Group 2002; US$ 15.95

    A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights. What turns a "sleeper" into a box-office bonanza or catapults a just-released book to the top of bestseller lists? How do people decide which car to buy, which fashions... more...

  • Your Marketing Sucksby Mark Stevens

    Crown Publishing Group 2003; US$ 14.00

    ?Your marketing sucks . . .? What in the world does Mark Stevens mean? For starters, let?s take spending camouflaged as marketing. Everyone sees all those expensive, slick, pointless campaigns day after day. Just turn on your TV set and there are all the look-alike ads from Ford, GM, and Chrysler with look-alike cars going down . . . a road. Creative?... more...

  • Ageless Marketingby David Wolfe; Robert Synder

    Dearborn Trade Publishing 2003; US$ 25.00

    In Ageless Marketing, authors David Wolfe and Robert Snyder document the results of a groundbreaking research project on the aging boomer generation, detailing the core values, buying behaviors, and emotional factors that distinguish the New Customer Majority. more...

  • Product Portfolio Management And Corporate Performance In The Banking Sectorby Spiros Gounaris

    Emerald Group Publishing Limited 2005; US$ 199.00

    As services increasingly become a crucial sector of Western economies, the need for scholarly research focusing on the management of product-related decisions becomes stronger. In the financial services sector in particular, deregulation has led to intense and quite diverse competition, while the development of e-banking has added to the intensity... more...

  • Kellogg on Brandingby Alice M. Tybout; Tim Calkins; Philip Kotler

    Wiley 2011; US$ 35.00

    The Foreword by renowned marketing guru Philip Kotler sets thestage for a comprehensive review of the latest strategies forbuilding, leveraging, and rejuvenating brands. Destined to become amarketing classic, Kellogg on Branding includes chapters written byrespected Kellogg marketing professors and managers of successfulcompanies. It includes: The... more...