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Most popular at the top
- ABC-CLIO 2010; US$ 49.00
This hands-on guide teaches executives of small and medium-size U.S. companies how to establish and maintain profitable business in Mexico, Central America, South America, and the Caribbean. more...
- Palgrave Macmillan 2013; US$ 42.00
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact. more...
- Business Expert Press 2015; US$ 29.95
The concept and framework of market sensing was introduced by George Day more than 20 years ago into the strategic marketing literature?especially the philosophy of the market-driven organization. Market sensing can be considered an expression of a company?s capabilities to scan the external environment. It does this by using real time data... more...
- Sound Wisdom 2015; US$ 15.99
Howard Partridge is recognized as an expert on small business marketing by some of the top business experts in the world. Phenomenal Marketing Systems will not only show you the proven marketing systems that have been proven in Howard?s company as well as small business owners around the world that are using his systems, it reveals the 14 fastest... more...
- Pearson Education Limited 2015; US$ 16.67
Arm yourself with everything you need to quickly become an expert presenter. The Presentation Workout has been specially designed to help you perfect the art of presenting in any situation. Packed full of practical advice and easy-to-follow techniques, our 10-step improvement plan will show you how to enhance your skills and ensure you... more...
- Edward Elgar Publishing 2015; US$ 60.00
Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field. more...
- Ashgate Publishing Ltd 2015; US$ 119.95
We live in a behavior economy, an environment in which people no longer engage with companies just by purchasing things, but they seek engagement with services that allow them to behave, to leave a mark, and to participate in the community of others. The economic model promoted by the behavior economy is a model where behavior is the only goal of... more...
- Taylor and Francis 2015; US$ 67.95
Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence,... more...
- The Crown Publishing Group 2002; US$ 15.95
A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights. What turns a "sleeper" into a box-office bonanza or catapults a just-released book to the top of bestseller lists? How do people decide which car to buy, which fashions... more...
- Double Dragon Publishing 2004; US$ 5.99
Ebook Guerilla Marketing covers everything - research, preparation, action - that authors need to find their readership, catch readers' attention and maximize reader sales opportunities.?Everything needed is here. The plan in this book requires NO additional investment, other than time. Suggested enhancements can easily be covered on a $50 per year... more...