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- McGraw-Hill Education 2011; US$ 22.00
Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book ?Fast, fun and immensely practical.? ?JOE SULLIVAN, Founder, Flextronics ?Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.? ?JOSH WHITFORD, Founder, Echelon Media ?What do supermodels... more...
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)McGraw-Hill Education 2011; US$ 22.00
THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend?s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther?and faster?than ever before. Likeable Social... more...
- McGraw-Hill Education 2013; US$ 20.00
CREATE A PICTURE-PERFECT Instagram MARKETING STRATEGY If you're not using Instagram to your advantage, you have to start now. Instagram is the hottest social media site today: Two years after its launch, the number of its daily mobile users surpassed that of Twitter. Then Facebook purchased it for a billion dollars--and it took the world by... more...
- Ashgate Publishing Ltd 2014; US$ 104.95
In service societies, the tertiary sector has long become the primary sector in terms of GDP and employment. Quality research and testing means better service, and success in the service industries demands quality. Nonetheless, complaints about insufficient, inconsistent or bad service abound. Measuring Service Performance is an appeal for an approach... more...
- Palgrave Macmillan 2014; US$ 45.00
Blending emotional branding and sustainable thinking, this book will help brands understand the foundations of desire to create sustainable brand loyalty, healthier societies, and more fulfilled customers. Supported by interviews and case studies, Simpson explores five primary desires: self-worth, social life, culture, comfort, and exploration. more...
- Kogan Page 2014; US$ 29.95
Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. Digital Branding contains... more...
- Wiley 2005; US$ 24.95
In Loyalty Myths , the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Granted unprecedented... more...
- HarperCollins 2007; US$ 12.99
Why are Gerald Ford, Ted Koppel, Billy Graham, Leonard Lauder, Mario Cuomo, Robert Redford, Gloria Steinem, Peter Ueberroth, Walter Mondale, Lou Holtz, Norman Vincent Peale, and so many other successful people raving about this book?. First, look through the testimonials that fill the opening pages. You will see that:. Many of the most Important and... more...
- Wiley 2010; US$ 26.95
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your... more...