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Marketing

Most popular at the top

  • Primer of Public Relations Research, Second Editionby Don W. Stacks

    Guilford Publications 2010; US$ 59.00

    This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools... more...

  • Zombie Loyalistsby Peter Shankman

    St. Martin's Press 2015; US$ 27.99

    Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls ?Zombie Loyalists,? fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue. After all, why should you have to tell the world how amazing you are if you can have your... more...

  • Relationship Marketingby Manfred Bruhn

    Franz Vahlen 2015; US$ 35.75

    Prof. Dr. Manfred Bruhn ist Ordinarius für Betriebswirtschaftslehre, insbesondere Marketing und Unternehmensführung an der Wirtschaftswissenschaftlichen Fakultät der Universität Basel sowie Honorarprofessor an der Technischen Universität München. Die Beziehungsführerschaft zum Kunden rückt neben den klassischen Wettbewerbsvorteilen, wie der Qualitäts-... more...

  • Captivologyby Ben Parr

    HarperCollins 2015; Not Available

    The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention?and how we can leverage them to draw and retain attention for our ideas, work, companies, and more. Whether you?re an artist or a salesperson, a teacher or an engineer, a marketer or a parent?putting the spotlight on your... more...

  • Captivologyby Ben Parr

    HarperCollins 2015; Not Available

    The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention?and how we can leverage them to draw and retain attention for our ideas, work, companies, and more. Whether you?re an artist or a salesperson, a teacher or an engineer, a marketer or a parent?putting the spotlight on your... more...

  • Captivologyby Ben Parr

    HarperCollins 2015; US$ 21.99

    The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention?and how we can leverage them to draw and retain attention for our ideas, work, companies, and more. Whether you?re an artist or a salesperson, a teacher or an engineer, a marketer or a parent?putting the spotlight on your... more...

  • Corporate Social Irresponsibilityby Paula Alexander

    Taylor and Francis 2015; US$ 79.95

    Corporate Social Irresponsibility focuses on ethical failures in order to relate corporate responsibility to business ethics, corporate governance, and organization effectiveness. The book advocates a strategic approach to CSR ? ethical management cannot, and should not, be divorced from effective management. Corporate social responsibility has... more...

  • The Science and Art of Brandingby Giep Franzen; Sandra E. Moriarty

    Taylor and Francis 2015; US$ 65.95

    This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from both the producer and consumer perspectives. "The Science and Art of Branding" makes clear distinctions among the producer's intentions, external brand realities,... more...

  • Design to Growby David Butler; Linda Tischler

    Simon & Schuster 2015; US$ 27.95

    Expert advice from Coca-Cola?s vice president of Innovation and Entrepreneurship: Learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions. In today?s world, every company is at risk of having a ?Kodak Moment??watching its industry and the competitive advantages... more...

  • Sports Marketingby Larry DeGaris

    Taylor and Francis 2015; US$ 59.95

    Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based... more...