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Marketing

Most popular at the top

  • Primer of Public Relations Research, Second Editionby Don W. Stacks

    Guilford Publications 2010; US$ 59.00

    This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools... more...

  • Captivologyby Ben Parr

    HarperCollins 2015; US$ 19.99

    The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention?and how we can leverage them to draw and retain attention for our ideas, work, companies, and more. Whether you?re an artist or a salesperson, a teacher or an engineer, a marketer or a parent?putting the spotlight on your... more...

  • Design to Growby David Butler; Linda Tischler

    Simon & Schuster 2015; US$ 27.95

    Expert advice from Coca-Cola?s vice president of Innovation and Entrepreneurship: Learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions. In today?s world, every company is at risk of having a ?Kodak Moment??watching its industry and the competitive advantages... more...

  • Captivologyby Ben Parr

    HarperCollins 2015; Not Available

    The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention?and how we can leverage them to draw and retain attention for our ideas, work, companies, and more. Whether you?re an artist or a salesperson, a teacher or an engineer, a marketer or a parent?putting the spotlight on your... more...

  • Relationship Marketingby Manfred Bruhn

    Franz Vahlen 2015; US$ 34.77

    Prof. Dr. Manfred Bruhn ist Ordinarius für Betriebswirtschaftslehre, insbesondere Marketing und Unternehmensführung an der Wirtschaftswissenschaftlichen Fakultät der Universität Basel sowie Honorarprofessor an der Technischen Universität München. Die Beziehungsführerschaft zum Kunden rückt neben den klassischen Wettbewerbsvorteilen, wie der Qualitäts-... more...

  • Captivologyby Ben Parr

    HarperCollins 2015; Not Available

    The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention?and how we can leverage them to draw and retain attention for our ideas, work, companies, and more. Whether you?re an artist or a salesperson, a teacher or an engineer, a marketer or a parent?putting the spotlight on your... more...

  • The Science and Art of Brandingby Giep Franzen; Sandra E. Moriarty

    Taylor and Francis 2015; US$ 65.95

    This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from both the producer and consumer perspectives. "The Science and Art of Branding" makes clear distinctions among the producer's intentions, external brand realities,... more...

  • Cracking the Code: Leveraging Consumer Psychology to Drive Profitabilityby Steven S. Posavac

    Taylor and Francis 2015; US$ 59.95

    Filled with solid, actionable information and advice, this unique handbook focuses on how knowledge of the more...

  • How to Market Booksby Alison Baverstock

    Taylor and Francis 2015; US$ 49.95

    'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers Association Over four editions, Alison Baverstock?s How to Market Books has established itself as the industry standard text on marketing for the... more...

  • Better and Fasterby Jeremy Gutsche

    The Crown Publishing Group 2015; US$ 25.00

    "Jeremy Gutsche?s latest book is a gem. Using a wealth of research and an array of great stories, he shows you how to avoid the traps that inhibit your progress. Then he shows you smart, useful tools to help you find breakthrough ideas better and faster.? - Daniel H. Pink, NY Times bestselling author of To Sell is Human and Drive An instant... more...