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Marketing

Most popular at the top

  • Social Media Marketingby Dave Evans; Susan Bratton

    Wiley 2012; US$ 29.99

    Updated with 100 pages of new content, this edition is better than ever In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming topic, he demystifies the jargon,... more...

  • To Sell Is Humanby Daniel H. Pink

    Penguin Group US 2012; US$ 9.99

    #1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller #1 Washington Post bestseller From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives. According to the U.S. Bureau of Labor Statistics,... more...

  • Start Your Own Vending Businessby Entrepreneur Press

    Entrepreneur Press 2012; US$ 19.95

    Turn Small Change Into Big Profits! Looking for an opportunity to make big profits while setting your own schedule? A vending business could be your ticket to the top. Americans feed vending machines more than $46 billion a year for sodas, candy, coffee and other snacks. That?s a nice chunk of change you could be pocketing. Starting is easy. You... more...

  • The Social Media Management Handbookby Robert Wollan; Nick Smith; Catherine Zhou

    Wiley 2010; US$ 27.95

    How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before... more...

  • Three Threats to Brand Relevanceby David A. Aaker

    Wiley 2013; US$ 3.99

    "Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened."— David Aaker From branding guru David Aaker comes Three Threats to Brand Relevance , a provocative new offering in the Jossey-Bass Short Format... more...

  • Luxury Talent Managementby Gilles Auguste; Michel Gutsatz

    Palgrave Macmillan 2013; US$ 40.00

    The first book focusing specifically on talent management, retention and leadership in the luxury industry. It explores how to lead and manage the people this industry attracts, and the major HR challenges the industry is about to face as the previous generation of luxury pioneers retire and Asia becomes a major player in the luxury world. more...

  • Conversations on Consumptionby Jonathan E. Schroeder

    Taylor and Francis 2014; US$ 145.00

    Consumption studies has grown tremendously in the past decade. Researchers in sociology, geography, anthropology, history, marketing, management, organization and even art history have embraced consumption as a key institution of our era, and are eager for ideas and insights. Conversations on Consumption makes an important contribution to the growing... more...

  • Successful Direct Marketing in a Week: Teach Yourself eBook ePubby Partick Forsyth

    Hodder & Stoughton 2014; Not Available

    Learn in a week what the experts learn in a lifetime more...

  • Competitive Intelligence, Analysis and Strategyby Sheila Wright

    Taylor and Francis 2014; US$ 145.00

    The Holy Grail for most organisations is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible assets of an organisation: its explicit, implicit, acquired and derived knowledge. The refreshingly innovative concept of Intelligence-Based Competitive Advantage... more...

  • Krisen im Sport und ihre Imagewirkung auf die Sponsorenby Fritjof Lemân

    Tectum Verlag 2014; Not Available

    Sportsponsoring bietet Unternehmen die Möglichkeit, ihr Image zu verbessern und durch einen Imagetransfer positive Assoziationen und Emotionen von den gesponserten Sportlern und Vereinen auf sich zu übertragen. Doch was passiert, wenn die Schattenseiten des Profisports zutage treten? Wie wirken sich Doping-Fälle, Wettskandale oder persönliche Verfehlungen... more...