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Most popular at the top
- Crown Publishing Group 2006; US$ 29.95
The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves... more...
- McGraw-Hill Education 2010; US$ 25.00
A "THINK DIFFERENT" APPROACH TO INNOVATION-- Based on the Seven Guiding Principles of Apple CEO Steve Jobs In his acclaimed bestseller The Presentation Secrets of Steve Jobs author Carmine Gallo laid out a simple step-by-step program of powerful tools and proven techniques inspired by Steve Jobs's legendary presentations. Now, he shares the... more...
- F+W Media 2008; US$ 14.95
Forget the complicated instructions and baffling techspeak found in other guides, The Quick-and-Easy Web Site gives you straightforward instruction on how to build a Web page that really delivers. It's simple. It's fast. And it's certain to take your small business to the next level. Written for the small-business owner on the go, this book gets... more...
- RDA Press, LLC 2013; US$ 18.95
The number one skill for any entrepreneur or business owner is the ability to sell. Why? Because sales = income. Yet, many fail financially not because they do not have great ideas or even good work ethic, but typically because they don?t know how to, refuse to, are afraid to, or don?t think it is important to know how to sell. SalesDogs was... more...
- Tectum Verlag 2014; US$ 27.76
Unternehmen müssen nach dem Willen ihrer Kapitalgeber den Umsatz steigern, die Marke emotionalisieren und gesellschaftliche Verantwortung übernehmen. Zunehmend setzen sie dazu auf Cause related Marketing. Dabei verspricht das Unternehmen dem Kunden im Gegenzug zu seinem Produktkauf eine Spende für einen wohltätigen Zweck. So schützt der Kunde der Krombacher... more...
- Madeleine Books 2014; US$ 9.99
Inspired by the human mind, the new field of contextual analytics is revolutionizing how data and technology can empower everyday business decisions. The information to make your business more profitable is likely available to you, but either dormant or disconnected from your decision making process. Explore how to think smarter about your data and... more...
- Hyperion 2003; US$ 11.95
There are also provocative ?Instant Marketing Superstar? challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it?s more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who... more...
- Crown Publishing Group 2002; US$ 15.95
A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights. What turns a "sleeper" into a box-office bonanza or catapults a just-released book to the top of bestseller lists? How do people decide which car to buy, which fashions... more...
- Double Dragon Publishing 2004; US$ 5.99
Ebook Guerilla Marketing covers everything - research, preparation, action - that authors need to find their readership, catch readers' attention and maximize reader sales opportunities.?Everything needed is here. The plan in this book requires NO additional investment, other than time. Suggested enhancements can easily be covered on a $50 per year... more...
- Crown Publishing Group 2003; US$ 14.00
?Your marketing sucks . . .? What in the world does Mark Stevens mean? For starters, let?s take spending camouflaged as marketing. Everyone sees all those expensive, slick, pointless campaigns day after day. Just turn on your TV set and there are all the look-alike ads from Ford, GM, and Chrysler with look-alike cars going down . . . a road. Creative?... more...