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Marketing

Most popular at the top

  • The Marketing Agency Blueprintby Paul Roetzer

    Wiley 2011; US$ 29.95 US$ 20.96

    Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital... more...

  • Emotional Brandingby Marc Gobe

    Allworth Press 2010; US$ 19.99

    Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The 10 Commandments of Emotional Branding? have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to... more...

  • Handbook of Research on Customer Equity in Marketingby V. Kumar; D. Shah

    Edward Elgar Publishing 2015; US$ 60.00

    Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric for maximizing firm performance. Drawing upon the wisdom of a global pool of leading scholars, the book serves... more...

  • Diffusion of Innovations, 5th Editionby Everett M. Rogers

    Free Press 2003; US$ 35.00

    Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived... more...

  • The Ten Faces of Innovationby Tom Kelley; Jonathan Littman

    The Crown Publishing Group 2006; US$ 32.00

    The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves... more...

  • Understanding A3 Thinkingby Durward K. Sobek II.; Art Smalley

    CRC Press 2011; US$ 44.95

    Winner of a 2009 Shingo Research and Professional Publication Prize . Notably flexible and brief, the A3 report has proven to be a key tool In Toyota?s successful move toward organizational efficiency, effectiveness, and improvement, especially within its engineering and R&D organizations. The power of the A3 report, however, derives not from the... more...

  • Primer of Public Relations Research, Second Editionby Don W. Stacks

    Guilford Publications 2010; US$ 60.00

    This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools... more...

  • Marketing to Millennialsby Jeff Fromm; Christie Garton

    AMACOM 2013; US$ 18.95

    Millennials are the crucial consumers of today and tomorrow?and marketing to them requires a brand new approach. more...

  • The Cambridge Handbook of Consumer Psychologyby Michael I. Norton; Derek D. Rucker; Cait Lamberton

    Cambridge University Press 2015; US$ 120.00 US$ 98.40

    This handbook analyzes cutting-edge consumer psychology research through individual, interpersonal, and societal lenses and considers future directions for the field. more...

  • eBook Guerilla Marketingby Eugene Schurter

    Double Dragon Publishing 2004; US$ 5.99

    Ebook Guerilla Marketing covers everything - research, preparation, action - that authors need to find their readership, catch readers' attention and maximize reader sales opportunities.?Everything needed is here. The plan in this book requires NO additional investment, other than time. Suggested enhancements can easily be covered on a $50 per year... more...