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  • Billionsby Tom Doctoroff; Martin Sorrell

    St. Martin's Press 2015; US$ 19.99

    Part 1: Chinese Culture and Buying Motivations * Big Dreams, Small Potatoes: The Motivations of China's New Middle Class * Dreams and Disasters: China's Mass Market Mindset * Balancing Half the Sky: What Chinese Women Want * The Mind of Chinese Men: the Anxiety of Disorientation * "Conformist Individualism" and Chinese Youth * The "Chinese-ness"... more...

  • Sales Managementby Thomas N Ingram; Raymond W. LaForge; Charles H. Schwepker; Michael R Williams

    Taylor and Francis 2015; US$ 59.95

    Updated throughout with new vignettes, boxes, cases, and more, this classic text blends the most recent sales management research with real-life "best practices" of leading sales organizations. The text focuses on the importance of employing different sales strategies for different consumer groups, and on integrating corporate, business, marketing,... more...

  • The Market Research Toolboxby Edward F. (Francis) McQuarrie

    SAGE Publications 2015; US$ 56.00

    ?Reading this book is like having a conversation with an experienced, knowledgeable practitioner of marketing and marketing research. The conversational style makes the book easy to read and conveys the information in a friendly, but important way.? more...

  • Seducing Strangersby Josh Weltman; Jon Hamm

    Workman Publishing Company 2015; US$ 29.95

    The author says it best: ?This book is for people like you and me. People who go to work and?using words, pictures, music, and stories?are expected to make s**t happen . . . to make the phone lines light up and the in-box fill up. Attract fans, friends, and followers. Make the cash register ring. Win the business. Close the deal. Sell something.?... more...

  • Verkaufsprofilingby Katja Porsch

    Gabal Verlag 2015; US$ 15.39

    Umsatzdruck, Konkurrenzdruck, Preisdruck sind in der heutigen Verkaufswelt an der Tagesordnung. Die Herausforderungen für Verkäufer und Unternehmen steigen. Wie besteht man in diesem Haifischbecken? more...

  • The Sellby Fredrik Eklund; Bruce Littlefield

    Little, Brown Book Group 2015; Not Available

    Ten years ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a worn-out pair of sneakers and a dream: to make it big in the city that never sleeps. Despite having no experience in real estate and no contacts, Fredrik transformed himself into the best seller in the most competitive real estate market on the planet, brokering... more...

  • The Sellby Fredrik Eklund; Bruce Littlefield

    Little, Brown Book Group 2015; US$ 23.47

    more...

  • Corporate Brandingby T C Melewar; S F Syed Alwi

    Taylor and Francis 2015; US$ 59.95

    A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can boost business performance in measurable ways. For example, it promotes... more...

  • eBook Guerilla Marketingby Eugene Schurter

    Double Dragon Publishing 2004; US$ 5.99

    Ebook Guerilla Marketing covers everything - research, preparation, action - that authors need to find their readership, catch readers' attention and maximize reader sales opportunities.?Everything needed is here. The plan in this book requires NO additional investment, other than time. Suggested enhancements can easily be covered on a $50 per year... more...