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Marketing

Most popular at the top

  • Content Chemistryby Andy Crestodina

    Orbit Media Studios, Inc 2014; US$ 9.99

    The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social,... more...

  • Diffusion of Innovations, 5th Editionby Everett M. Rogers

    Free Press 2003; US$ 35.00

    Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived... more...

  • The Market Driven Organizationby George S Day

    Free Press 1999; US$ 20.95

    For forty years managers have been exhorted to "stay close to the customer and ahead of the competition." And with good reason Research now shows that market driven organizations outperform their rivals. Given the obvious benefits, why do so many companies fail to become market driven? Because their internal processes, structures, incentives, and controls... more...

  • The Ten Faces of Innovationby Tom Kelley; Jonathan Littman

    The Crown Publishing Group 2006; US$ 29.95

    The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves... more...

  • Brand Page Attachmentby Barbara Kleine-Kalmer

    Springer Fachmedien Wiesbaden 2016; US$ 79.99

    Barbara Kleine-Kalmeranalyses the impact of branding in social networks and introduces theconstruct of brand page attachment. On the basis of a comprehensive quantitativestudy she validates the construct as relevant for user behavior andinvestigates which instruments and antecedents influence brand page attachment.Through these conceptually and... more...

  • Business-to-Business Marketingby Mark Eardley; Charlie Stewart

    Penguin Random House South Africa 2016; US$ 12.00

    The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers? expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today?s corporate decision-makers still need to know who you are, what you do... more...

  • Marketingby Reinhold Decker; Frank Kroll; Martin Meißner; Ralf Wagner

    Springer Berlin Heidelberg 2016; US$ 29.99

    Das Buch bietet Lesern einen kompakten Einstieg in das moderne Marketing. Dabei legen die Autoren besonderen Wert auf die Vermittlung eines elementaren Methoden- und Modellverständnisses. Dadurch soll der Leser in die Lage versetzt werden, qualitatives Faktenwissen mit analytischen Denkprinzipien zu verbinden, um auf dieser Grundlage profunde Marketingentscheidungen... more...

  • The Routledge Companion to Marketing Historyby D.G. Brian Jones; Mark Tadajewski

    Taylor and Francis 2016; US$ 67.95

    The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories... more...

  • Ultimate Guide to Local Business Marketingby Perry Marshall; Talor Zamir

    Entrepreneur Press 2016; US$ 21.95

    MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often... more...

  • Erfolgreiches Produktmanagementby Klaus Aumayr

    Springer Fachmedien Wiesbaden 2016; US$ 69.99

    Mit diesem Buch erhalten alle Leser, die ihre Produkte aktiv vermarkten wollen, eine unverzichtbare und bewährte Arbeitshilfe. Der Autor zeigt, wie Produktmanager mit den immer komplexer werdenden Aufgaben und Anforderungen umgehen können. Denn über den Erfolg eines Produkts entscheiden die Käufer ? und der verantwortliche Produktmanager. Dieser kämpft... more...