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Marketing

Most popular at the top

  • To Kill the Kingby David John Farmer

    Taylor and Francis 2014; US$ 44.95

    To Kill the King sketches post-traditional consciousness in terms of three rejuvenating concepts - thinking as play, justice as seeking, and practice as art. In a series of critical essays on each of these concepts, the book describes a post-traditional consciousness of governance that can yield enormous improvement in the quality of life for each... more...

  • Transformational Public Service: Portraits of Theory in Practiceby Cheryl King; Lisa Zanetti

    Taylor and Francis 2014; US$ 44.95

    Everyone who aspires to more effective public service should read this book. It provides a compelling antidote to the managerial focus of theory and practice in public administration. Written with the aim of inspiring and rekindling a mission for public service, Transformational Public Service weaves together theory and stories from actual practice... more...

  • The Strategic Use of Stories in Organizational Communication and Learningby Terrence L. Gargiulo

    Taylor and Francis 2014; US$ 59.95

    Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this groundbreaking book presents a cutting edge approach to improving organizational communication. Drawing on his extensive experience as an organizational development consultant and group process facilitator, Terrence Gargiulo... more...

  • The Service-dominant Logic of Marketing: Dialog, Debate, and Directionsby Robert F. Lusch; Stephen L. Vargo

    Taylor and Francis 2014; US$ 59.95

    Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall... more...

  • Thinking Strategically in Turbulent Times: An Inside View of Strategy Makingby Alan M. Glassman; Deonne Zell; Shari Duron

    Taylor and Francis 2014; US$ 59.95

    An emergent approach to organizational strategy making assumptions that few organizations actually realize the goal of deliberative, top-down strategic planning, and that effective strategy making occurs on a continual basis and is a shared activity of the entire organization. This innovative book provides the first in-depth look at how real organizations... more...

  • How Companies Succeed in Social Businessby Shawn Santos

    Pearson Education 2014; US$ 36.99

    Discover how the world's most successful social business leaders are making social media work for their enterprises! Reflecting the pioneering experience of executives at pioneering companies ranging from Adobe to Xerox, this guide offers a unique, unprecedented insider's view of what it takes to succeed with social business. Dozens of battle-tested... more...

  • Zombie Loyalistsby Peter Shankman

    St. Martin's Press 2015; US$ 27.99

    Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls ?Zombie Loyalists,? fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue. After all, why should you have to tell the world how amazing you are if you can have your... more...

  • Command Attentionby Keith Oliver

    Naval Institute Press 2014; US$ 25.95

    The U.S. Marine Corps is widely recognized and admired as the undisputed leader in presenting its case as the world's most effective military organization. This book explains how to promote your own group with the same effectiveness. Written primarily for new Marine Public Affairs Officers (PAOs), this handy reference will also prove useful to Marine... more...

  • The Routledge Companion to Financial Services Marketingby Tina Harrison; Hooman Estelami

    Taylor and Francis 2014; US$ 200.00

    Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial... more...

  • Handbook of Brand Relationshipsby Deborah J. MacInnis; C. Whan Park; Joseph W. Priester

    Taylor and Francis 2014; US$ 210.00

    Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. "The Handbook of Brand Relationships" includes chapters by well-known... more...