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Marketing

Most popular at the top

  • Marketing Automationby Jeff LeSueur

    Wiley 2007; US$ 39.95 US$ 34.99

    In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers--the lifeblood of every business--than ever before. Expertly explaining the components of marketing automation and their application and benefit to the marketing... more...

  • Karma Queens, Geek Gods, and Innerpreneursby Ron Rentel; Joe Zellnik

    McGraw-Hill Education 2007; US$ 32.00

    What really makes consumers tick? It's a question every marketer, innovator, entrepreneur, or trend-watcher strives to answer-especially in an age when certain types of consumers are increasingly instrumental in shaping national and even global buying habits. Karma Queens, Geek Gods and Innerpreneurs is your hands-on guide to getting inside... more...

  • Malcolm McDonald on Marketing Planningby Malcolm Mcdonald

    Kogan Page 2007; US$ 24.95

    Malcolm McDonald on Marketing Planning will help you appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real world. this book covers the essentials of marketing planning and the strategic marketing process. more...

  • The Anatomy of Buzz Revisitedby Emanuel Rosen

    The Crown Publishing Group 2009; US$ 15.95

    A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today?s online world With two-thirds new material and scores of current examples from today?s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works.... more...

  • The Future of Retail Bankingby Kent Eriksson

    Emerald Group Publishing Limited 2008; US$ 199.00

    Banks have a long history of conservatism in their business practices, however, for the past decade, changes in technology, regulation and general economic conditions have transformed the industry. This e-book assesses the opportunities and challenges facing retail banking. It finds that whilst the future of retail banking is promising, there is a... more...

  • Direct Wine Marketing Channelsby Dr Johan Bruwer

    Emerald Group Publishing Limited 2008; US$ 199.00

    Many wine businesses are finding it increasingly difficult to secure retail shelf space in the mainstream retailer-to-consumer channels. The best strategy to ensure their survival is often a stronger focus on the direct marketing channels to wine consumers. This e-book is therefore a good opportunity for highlighting both conceptual and empirical research... more...

  • eMarketing eXcellenceby PR Smith; Dave Chaffey

    Taylor and Francis 2008; US$ 61.95

    eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It... more...

  • Focus on Markets and Marketingby Alfred Lewis

    Emerald Group Publishing Limited 2008; US$ 199.00

    This e-book presents papers which focus on the topic of Markets and Marketing. The papers focus on the Digital Myopia, Positions, Positioning, Branding, Business Costs, the Japanese Retail Sector and the South Korean Market. more...

  • Pow! Right Between the Eyesby Andy Nulman

    Wiley 2009; US$ 22.95 US$ 19.99

    Pow! Radical new methods for reaching jaded, cynical consumers Put simply, when it comes to your business, your new idea, even yourself, this book can be the difference between a "Who cares?" and a "Holy cow!" Business, both big and small, is in desperate need of new ways to inspire bored and cynical consumers who have grown weary of the same... more...

  • Creating Market Insightby Brian D. Smith; Paul Raspin

    Wiley 2011; US$ 65.00 US$ 56.33

    "Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight.  Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you can apply your business to create lasting market advantage."... more...