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Marketing

Most popular at the top

  • Your Marketing Sucksby Mark Stevens

    Crown Publishing Group 2003; US$ 14.00

    ?Your marketing sucks . . .? What in the world does Mark Stevens mean? For starters, let?s take spending camouflaged as marketing. Everyone sees all those expensive, slick, pointless campaigns day after day. Just turn on your TV set and there are all the look-alike ads from Ford, GM, and Chrysler with look-alike cars going down . . . a road. Creative?... more...

  • eBook Guerilla Marketingby Eugene Schurter

    Double Dragon Publishing 2004; US$ 5.99

    Ebook Guerilla Marketing covers everything - research, preparation, action - that authors need to find their readership, catch readers' attention and maximize reader sales opportunities.?Everything needed is here. The plan in this book requires NO additional investment, other than time. Suggested enhancements can easily be covered on a $50 per year... more...

  • Ageless Marketingby David Wolfe; Robert Synder

    Dearborn Trade Publishing 2003; US$ 25.00

    In Ageless Marketing, authors David Wolfe and Robert Snyder document the results of a groundbreaking research project on the aging boomer generation, detailing the core values, buying behaviors, and emotional factors that distinguish the New Customer Majority. more...

  • Product Portfolio Management And Corporate Performance In The Banking Sectorby Spiros Gounaris

    Emerald Group Publishing Limited 2005; US$ 199.00

    As services increasingly become a crucial sector of Western economies, the need for scholarly research focusing on the management of product-related decisions becomes stronger. In the financial services sector in particular, deregulation has led to intense and quite diverse competition, while the development of e-banking has added to the intensity... more...

  • Fame and Fortuneby Charles J. Fombrun; Cees B. M. Van Riel

    Pearson Education 2003; US$ 25.95

    Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in the market place? How can a company measure the success of... more...

  • Consumption, culture and consumer life-choices in Australiaby Paul Henry

    Emerald Group Publishing Limited 2006; US$ 199.00

    While there is now an extensive literature on consumption theory virtually none of this work draws from Australian consumers. Most of the work is North American. Hence, the goal of this e-book lies in spotlighting consumer culture and consumption in the Australian setting. more...

  • Your Gut is Still Not Smarter Than Your Headby Kevin Clancy; Peter Krieg

    Wiley 2007; US$ 29.95

    Praise for Your Gut Is Still Not Smarter Than Your Head "Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. Your Gut Is Still Not Smarter Than Your Head demonstrates that marketing, properly understood, is your company's engine for spotting opportunities and nurturing them... more...

  • Papers from the Business Innovation in the knowledge economy conference 2003by Lynn Martin; Julie Abott

    Emerald Group Publishing Limited 2004; US$ 199.00

    Consumer knowledge is a very important asset for an organisation. Two types of consumer knowledge have been identified, ?knowledge about customers? including customer segments, individual customer preferences, potential customers, and ?knowledge possessed by customers? including knowledge about product ranges, companies, and the marketplace. Electronic... more...

  • kidfluenceby Anne Sutherland; Beth Thompson

    McGraw-Hill Education 2003; US$ 32.95

    Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning... more...

  • Bank Marketing in the Asia Pacific Regionby James Devlin

    Emerald Group Publishing Limited 2003; US$ 199.00

    This e-book addresses a lack of published material on the marketing of bank and financial services in the Asia Pacific region. From Brunei, to Fiji, to Australia, Thailand, China and Hong Kong. Nine papers cover a wide range of issues - market orientation, internet banking adoption, payment card market, relationship marketing etc. more...