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Marketing

Most popular at the top

  • Doing Business in the New Latin America: Keys to Profit in America's Next-Door Marketsby Thomas Becker

    ABC-CLIO 2010; US$ 49.00

    This hands-on guide teaches executives of small and medium-size U.S. companies how to establish and maintain profitable business in Mexico, Central America, South America, and the Caribbean. more...

  • Hit Brandsby Daniel Jackson; Richard Jankovich; Eric Sheinkop

    Palgrave Macmillan 2013; US$ 42.00

    Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact. more...

  • Market Sensing Todayby Melvin Prince; Constantinos-Vasilios Priporas

    Business Expert Press 2015; US$ 29.95

    The concept and framework of market sensing was introduced by George Day more than 20 years ago into the strategic marketing literature?especially the philosophy of the market-driven organization. Market sensing can be considered an expression of a company?s capabilities to scan the external environment. It does this by using real time data... more...

  • So wird verkauft!by Frazsika Brandt-Biesler; Rainer Krumm

    Gabal Verlag 2015; Not Available

    Wir haben in den letzten 50 Jahren im Verkauf einen starken Wertewandel erlebt. Früher spielten die persönlichen Beziehungen zwischen Kunden und Verkäufern eine große Rolle, in den Siebzigerjahren entwickelte sich der Trend des Hardselling und seit dem Durchbruch des Internets haben sich Kaufvorgänge anonymisiert. Heute verstehen sich Kunden und Lieferanten... more...

  • TopSellingby Klaus-J. Fink

    Gabal Verlag 2015; Not Available

    Verkäufer zu sein ist Berufung - kein Job. Wenn Sie sich für diesen schwierigen, aber schönen und herausfordernden Beruf entschieden haben, dann können Sie Ihre Erfolge noch verstärken, wenn Sie die vier Faktoren für mehr Umsatz und Gewinn beherzigen und für sich realisieren, die Klaus-J. Fink aus seiner mehr als 20-jährigen Erfahrung als Verkaufsprofi... more...

  • Phenomenal Marketing Systemsby Howard Partridge

    Sound Wisdom 2015; US$ 15.99

    Howard Partridge is recognized as an expert on small business marketing by some of the top business experts in the world. Phenomenal Marketing Systems  will not only show you the proven marketing systems that have been proven in Howard?s company as well as small business owners around the world that are using his systems, it reveals the 14 fastest... more...

  • The Presentation Workoutby Kate Atkin

    Pearson Education Limited 2015; US$ 16.66

    Arm yourself with everything you need to quickly become an expert presenter.   The Presentation Workout has been specially designed to help you perfect the art of presenting in any situation. Packed full of practical advice and easy-to-follow techniques, our 10-step improvement plan will show you how to enhance your skills and ensure you... more...

  • Handbook on Ethics and Marketingby Alexander Nill

    Edward Elgar Publishing 2015; US$ 60.00

    Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field. more...

  • Gamificationby Laura Mitzscherling

    Tectum Verlag 2015; Not Available

    Viele Apps, die heutzutage auf mobilen Endgeräten verwendet werden können, nutzen Gamification, also den Einsatz von Spielelementen in einem eigentlich spielfremden Kontext. Die Untersuchung von Gamification und deren Einfluss auf die Kundenbindung im Mobile Commerce ist ein vollkommen neues und weitestgehend unerforschtes Wissenschaftsgebiet - Laura... more...

  • Value Creation and the Internet of Thingsby Mr Alexander Manu

    Ashgate Publishing Ltd 2015; US$ 119.95

    We live in a behavior economy, an environment in which people no longer engage with companies just by purchasing things, but they seek engagement with services that allow them to behave, to leave a mark, and to participate in the community of others. The economic model promoted by the behavior economy is a model where behavior is the only goal of... more...