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Marketing

Most popular at the top

  • The Thought Leadership Manualby Tim Prizeman

    Panoma Press 2015; US$ 6.99

    The ability to create insights that grab the attention of clients and the media has become one of the most important marketing challenges for businesses selling high-value services. Yet there is even less advice available on how to create the all-important stream of great ideas. This book fills the gap. more...

  • Why We Buyby Paco Underhill

    Simon & Schuster 2000; US$ 17.00

    Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture?full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world?s emerging markets. more...

  • Building a Winning Sales Forceby Andris A. ZOLTNERS; Prabhakant SINHA; Sally E. LORIMER

    AMACOM 2009; US$ 34.95

    Powerful answers and methods that will help every sales leader get results. more...

  • Diffusion of Innovations, 5th Editionby Everett M. Rogers

    Free Press 2003; US$ 35.00

    Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived... more...

  • The Retailer's Complete Book of Selling Games and Contestsby Harry J. Friedman

    Wiley 2011; US$ 24.95

    One hundred ways to motivate your sales teams to outsell each other and grow your profits In most retail stores, salespeople arrive at work with little enthusiasm to sell. The truth is that retail selling can be a little boring. It's up to owners and managers to provide the spark and motivation that inspires people to excel, even when store traffic... more...

  • Rethinking Prestige Brandingby Wolfgang Schaefer; JP Kuehlwein

    Kogan Page 2015; US$ 39.95

    Rethinking Prestige Branding examines the successful development and promotion of prestige brands, explaining not just how they're sold but how consumers respond to them. more...

  • Summary : Jab, Jab, Jab, Right Hook - Gary Vaynerchukby BusinessNews Publishing

    Primento Digital 2014; US$ 5.99

    Complete summary of Gary Vaynerchuk's book: "Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World".  This summary of the ideas from Gary Vaynerchuk's book "Jab, Jab, Jab, Right Hook" uses professional boxing as a perfect metaphor for doing business in the social media age. The author explains the correct step-by-step process to... more...

  • Summary: Bottom-Up Marketing - Al Ries and Jack Troutby BusinessNews Publishing

    Primento Digital 2013; US$ 5.99

    Complete summary of Al Ries and Jack Trout's book: "Bottom-Up Marketing: Building A Tactic Into A Powerful Strategy". This summary of the ideas from Al Ries and Jack Trout's book "Bottom-Up Marketing" shows that traditional marketing is generally carried out top-down. That is, the senior manager decides on a strategy the company will follow and... more...

  • The Ten Faces of Innovationby Tom Kelley; Jonathan Littman

    The Crown Publishing Group 2006; US$ 29.95

    The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves... more...

  • The Zen of Social Media Marketingby Shama Hyder

    BenBella Books, Inc. 2013; US$ 16.95

    The Ultimate Primer and How-To Guide for Social Media Marketing In the two years since the first edition became a global bestseller, the world of social media has grown and changed enough to require an updated guide. Whether you use social media now or not, people are already talking about your company online. By becoming part of the conversation... more...