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Marketing

Most popular at the top

  • Selling the Invisibleby Harry Beckwith

    Grand Central Publishing 1999; US$ 10.99

    SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful... more...

  • Predictably Irrational, Revised and Expanded Editionby Dan Ariely

    HarperCollins 2009; US$ 1.99

    "A marvelous book? thought provoking and highly entertaining." ?Jerome Groopman, New York Times bestselling author of How Doctors Think "Ariely not only gives us a great read; he also makes us much wiser." ?George Akerlof, 2001 Nobel Laureate in Economics "Revolutionary." ? New York Times Book Review Behavioral economist and New York... more...

  • Strategic Marketing Management (RLE Marketing)by Gordon Foxall

    Taylor and Francis 2014; US$ 115.00

    This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is developed within the framework of managerial information... more...

  • Marketing Budgeting (RLE Marketing)by Nigel Piercy

    Taylor and Francis 2014; US$ 155.00

    This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and... more...

  • Export Strategy: Markets and Competition (RLE Marketing)by Nigel Piercy

    Taylor and Francis 2014; US$ 115.00

    This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader... more...

  • Innovation and New Product Marketing (RLE Marketing)by David F. Midgley

    Taylor and Francis 2014; US$ 115.00

    This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which management techniques are relevant to new product management and which are not. The author suggests certain... more...

  • Corporate Innovation (RLE Marketing)by Gordon Foxall

    Taylor and Francis 2014; US$ 115.00

    This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with... more...

  • The Marketing Environment (RLE Marketing)by John A. Dawson

    Taylor and Francis 2014; US$ 130.00

    This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts... more...

  • Managing Marketing Information (RLE Marketing)by Nigel Piercy; Martin Evans

    Taylor and Francis 2014; US$ 115.00

    A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed... more...

  • Expanding Disciplinary Space: On the Potential of Critical Marketingby Douglas Brownlie; Paul Hewer; Mark Tadajewski

    Taylor and Francis 2014; US$ 145.00

    Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through detailed empirical studies. An international collection... more...