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Marketing

Most popular at the top

  • The Science and Art of Brandingby Giep Franzen; Sandra E. Moriarty

    Taylor and Francis 2015; US$ 65.95

    This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from both the producer and consumer perspectives. "The Science and Art of Branding" makes clear distinctions among the producer's intentions, external brand realities,... more...

  • The Automatic Customerby John Warrillow

    Penguin Publishing Group 2015; US$ 27.95

    The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret?no matter what industry you?re in?is finding and keeping automatic customers . These days virtually anything you need can be purchased through a subscription,... more...

  • Marketing in 4 Weeksby Eric Davies; Nick Smith; Brian Salter

    Hodder & Stoughton 2015; Not Available

    Whatever your degree of prior knowledge, this 28-day course will put you on the path to business success. It includes four tried-and-tested bestselling titles - Successful Marketing in a Week ; Successful Digital Marketing in a Week ; Successful Social Media Marketing in a Week ; Successful Publicity in a Week . Each day of the course... more...

  • Selling in 4 Weeksby Christine Harvey; Grant Stewart; Di McLanachan; Peter Fleming

    Hodder & Stoughton 2015; Not Available

    Whatever your degree of prior knowledge, this 28-day course will put you on the path to business success. It includes four tried-and-tested bestselling titles - Successful Selling in a Week; Key Account Management in a Week; Successful Customer Care in a Week; Successful Negotiation in a Week. Each day of the course is packed with proven and practical... more...

  • Marketing in 4 Weeksby Eric Davies; Nick Smith; Brian Salter

    Hodder & Stoughton 2015; US$ 15.61

    Whatever your degree of prior knowledge, this 28-day course will put you on the path to business success. It includes four tried-and-tested bestselling titles - Successful Marketing in a Week ; Successful Digital Marketing in a Week ; Successful Social Media Marketing in a Week ; Successful Publicity in a Week . Each day of the course... more...

  • Selling in 4 Weeksby Christine Harvey; Grant Stewart; Di McLanachan; Peter Fleming

    Hodder & Stoughton 2015; US$ 15.61

    Whatever your degree of prior knowledge, this 28-day course will put you on the path to business success. It includes four tried-and-tested bestselling titles - Successful Selling in a Week; Key Account Management in a Week; Successful Customer Care in a Week; Successful Negotiation in a Week. Each day of the course is packed with proven and practical... more...

  • Badass: Making Users Awesomeby Kathy Sierra; Bert Bates

    O'Reilly Media 2015; US$ 25.99

    Imagine you?re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion,... more...

  • An Introduction to Survey Researchby Ernest Cowles; Edward Nelson

    Business Expert Press 2015; US$ 19.95

    An Introduction to Survey Research is for those who want an overview of the survey process. It is intended to describe fundamental survey components to help both students and managers understand and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods. The authors discuss how best to identify... more...

  • Humanizing Big Databy Colin Strong

    Kogan Page 2015; US$ 39.95

    Big data raises more questions than it answers, particularly for those organizations struggling to deal with what has become an overwhelming deluge of data. It can offer marketers more than simple tactical predictive analytics, but organizations need a bigger picture, one that generates some real insight into human behaviour, to drive consumer strategy... more...

  • Brand Psychologyby Jonathan Gabay

    Kogan Page 2015; US$ 39.95

    Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and... more...