The Leading eBooks Store Online

for Kindle Fire, Apple, Android, Nook, Kobo, PC, Mac, BlackBerry...

New to eBooks.com?

Learn more
Browse our categories
  • Bestsellers - This Week
  • Foreign Language Study
  • Pets
  • Bestsellers - Last 6 months
  • Games
  • Philosophy
  • Archaeology
  • Gardening
  • Photography
  • Architecture
  • Graphic Books
  • Poetry
  • Art
  • Health & Fitness
  • Political Science
  • Biography & Autobiography
  • History
  • Psychology & Psychiatry
  • Body Mind & Spirit
  • House & Home
  • Reference
  • Business & Economics
  • Humor
  • Religion
  • Children's & Young Adult Fiction
  • Juvenile Nonfiction
  • Romance
  • Computers
  • Language Arts & Disciplines
  • Science
  • Crafts & Hobbies
  • Law
  • Science Fiction
  • Current Events
  • Literary Collections
  • Self-Help
  • Drama
  • Literary Criticism
  • Sex
  • Education
  • Literary Fiction
  • Social Science
  • The Environment
  • Mathematics
  • Sports & Recreation
  • Family & Relationships
  • Media
  • Study Aids
  • Fantasy
  • Medical
  • Technology
  • Fiction
  • Music
  • Transportation
  • Folklore & Mythology
  • Nature
  • Travel
  • Food and Wine
  • Performing Arts
  • True Crime
  • Foreign Language Books
Marketing

Most popular at the top

  • Summary : The Referral Engine - John Jantschby BusinessNews Publishing

    Primento Digital 2014; US$ 5.99

    Complete summary of John Jantsch's book: "The Referral Engine: Teaching Your Business to Market Itself". This summary of the ideas from John Jantsch's book "The Referral Engine" shows that everyone loves getting referrals from happy customers but few businesses have systems in place to facilitate this happening more often. In his book, the author... more...

  • Summary : Repositioning - Jack Trout with Steve Rivkinby BusinessNews Publishing

    Primento Digital 2014; US$ 5.99

    Complete summary of Jack Trout and Steve Rivkin's book: "Repositioning: Marketing in an Era of Competition, Change and Crisis". This summary of the ideas from Jack Trout and Steve Rivkin's book "Repositioning" shows how positioning is all about how you differentiate yourself in the mind of prospective customers ? the process of creating mental... more...

  • Summary : The Ultimate Marketing Plan - Dan Kennedyby BusinessNews Publishing

    Primento Digital 2014; US$ 5.99

    Complete summary of Dan Kennedy's book: "The Ultimate Marketing Plan: Find Your Most Promotable Competitive Edge, Turn It Into A Powerful Marketing Message And Deliver It To The Right Prospects". This summary of the ideas from Dan Kennedy's book "The Ultimate Competitive Advantage" shows that the true essence of marketing is simple: getting the... more...

  • Summary: Getting Everything You Can Out Of All You've Got - Jay Abrahamby BusinessNews Publishing

    Primento Digital 2013; US$ 5.99

    Complete summary of Jay Abraham's book ?Getting Everything You Can Out Of All You've Got: 21 Ways You Can Out-Think, Out-Perform and Out-Earn the Competition?. This summary of the ideas from Jay Abraham's book "Getting Everything You Can Out Of All You've Got" shows how you can increase your success rate in everything you do in three steps: taking... more...

  • Summary: Positioning: The Battle for Your Mind - Al Ries and Jack Troutby BusinessNews Publishing

    Primento Digital 2014; US$ 5.99

    Complete summary of Al Ries and Jack Trout's book "Positioning: The Battle for Your Mind". This summary of the ideas from Al Ries and Jack Trout's book "Positioning: The Battle for Your Mind" shows how effective product positioning has an impact on the perceptions of the target market. The authors show how all of the elements of product positioning... more...

  • Summary : Inbound Marketing - Brian Halligan and Dharmesh Shahby BusinessNews Publishing

    Primento Digital 2014; US$ 5.99

    Complete summary of Brian Halligan and Dharmesh Shah's book: "Inbound Marketing: Get Found Using Google, Social Media, and Blogs". This summary of the ideas from Brian Halligan and Dharmesh Shah's book "Inbound Marketing" shows that customers today are getting far better at ignoring outbound marketing aimed at them. They have spam folders, recording... more...

  • Brand Page Attachmentby Barbara Kleine-Kalmer

    Springer Fachmedien Wiesbaden 2016; US$ 79.99

    Barbara Kleine-Kalmeranalyses the impact of branding in social networks and introduces theconstruct of brand page attachment. On the basis of a comprehensive quantitativestudy she validates the construct as relevant for user behavior andinvestigates which instruments and antecedents influence brand page attachment.Through these conceptually and... more...

  • Business-to-Business Marketingby Mark Eardley; Charlie Stewart

    Penguin Random House South Africa 2016; US$ 12.00

    The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers? expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today?s corporate decision-makers still need to know who you are, what you do... more...

  • Marketingby Reinhold Decker; Frank Kroll; Martin Meißner; Ralf Wagner

    Springer Berlin Heidelberg 2016; US$ 29.99

    Das Buch bietet Lesern einen kompakten Einstieg in das moderne Marketing. Dabei legen die Autoren besonderen Wert auf die Vermittlung eines elementaren Methoden- und Modellverständnisses. Dadurch soll der Leser in die Lage versetzt werden, qualitatives Faktenwissen mit analytischen Denkprinzipien zu verbinden, um auf dieser Grundlage profunde Marketingentscheidungen... more...

  • The Routledge Companion to Marketing Historyby D.G. Brian Jones; Mark Tadajewski

    Taylor and Francis 2016; US$ 67.95

    The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories... more...