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Marketing

Most popular at the top

  • Conversations on Consumptionby Jonathan E. Schroeder

    Taylor and Francis 2014; US$ 145.00

    Consumption studies has grown tremendously in the past decade. Researchers in sociology, geography, anthropology, history, marketing, management, organization and even art history have embraced consumption as a key institution of our era, and are eager for ideas and insights. Conversations on Consumption makes an important contribution to the growing... more...

  • Competitive Intelligence, Analysis and Strategyby Sheila Wright

    Taylor and Francis 2014; US$ 145.00

    The Holy Grail for most organisations is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible assets of an organisation: its explicit, implicit, acquired and derived knowledge. The refreshingly innovative concept of Intelligence-Based Competitive Advantage... more...

  • Marketing and Management Modelsby Helen Strong

    Business Expert Press 2014; US$ 19.95

    Modern business practice, especially in the field of marketing, depends on the integration of creative and analytical thinking. One of the tools in this process is the use of management models to guide business decisions. However, the inherent power of the models is only released when the people applying them have the ability to gather relevant information... more...

  • All Thumbsby Michael Dru Kelley

    Palgrave Macmillan 2014; US$ 25.99

    With mobile devices being in our hands virtually 24/7 and now reaching a penetration rate covering the vast majority of adult Americans and nearly half of the world's population, businesses of all sizes must be prepared for the world of mobile marketing. Marketers need to create a mobile experience that is easily activated with the press of a thumb... more...

  • Successful Direct Marketing in a Week: Teach Yourselfby Partick Forsyth

    Hodder & Stoughton 2014; Not Available

    Learn in a week what the experts learn in a lifetime more...

  • Never Be Closingby Tim Hurson; Tim Dunne

    Penguin Group US 2014; US$ 14.99

    Everyone knows that the first rule of sales is ?always be closing.? But what if the less time you spend trying to close, the more time you can devote to helping people solve problems and seize opportunities? And what if following the new rule of sales, ?always be useful,? results in more business? If you sell and if you aim to sell better, you... more...

  • The Sports Strategist: Developing Leaders for a High-Performance Industryby Irving Rein; Ben Shields; Adam Grossman

    Oxford University Press 2014; US$ 19.99

    In the $750 billion dollar sports industry, is winning on-the-field the only driver that matters for off-the-field business success? Today's high-performance sports business is more complex than ever before and presents new challenges to the industry at all levels. Sports organizations are fighting hard for the money and engagement of fans, media,... more...

  • Born to Buyby Juliet B. Schor

    Scribner 2014; US$ 17.00

    Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted... more...

  • Born to Buyby Juliet B. Schor

    Scribner 2014; Not Available

    Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted... more...

  • Born to Buyby Juliet B. Schor

    Scribner 2014; Not Available

    Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted... more...