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Marketing

Most popular at the top

  • How to Market Booksby Alison Baverstock

    Taylor and Francis 2015; US$ 49.95

    'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers Association Over four editions, Alison Baverstock?s How to Market Books has established itself as the industry standard text on marketing for the... more...

  • Better and Fasterby Jeremy Gutsche

    The Crown Publishing Group 2015; US$ 25.00

    "Jeremy Gutsche?s latest book is a gem. Using a wealth of research and an array of great stories, he shows you how to avoid the traps that inhibit your progress. Then he shows you smart, useful tools to help you find breakthrough ideas better and faster.? - Daniel H. Pink, NY Times bestselling author of To Sell is Human and Drive An instant... more...

  • The Automatic Customerby John Warrillow

    Penguin Publishing Group 2015; US$ 27.95

    The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret?no matter what industry you?re in?is finding and keeping automatic customers . These days virtually anything you need can be purchased through a subscription,... more...

  • Marketing in 4 Weeksby Eric Davies; Nick Smith; Brian Salter

    Hodder & Stoughton 2015; Not Available

    Whatever your degree of prior knowledge, this 28-day course will put you on the path to business success. It includes four tried-and-tested bestselling titles - Successful Marketing in a Week ; Successful Digital Marketing in a Week ; Successful Social Media Marketing in a Week ; Successful Publicity in a Week . Each day of the course... more...

  • Selling in 4 Weeksby Christine Harvey; Grant Stewart; Di McLanachan; Peter Fleming

    Hodder & Stoughton 2015; Not Available

    Whatever your degree of prior knowledge, this 28-day course will put you on the path to business success. It includes four tried-and-tested bestselling titles - Successful Selling in a Week; Key Account Management in a Week; Successful Customer Care in a Week; Successful Negotiation in a Week. Each day of the course is packed with proven and practical... more...

  • Marketing in 4 Weeksby Eric Davies; Nick Smith; Brian Salter

    Hodder & Stoughton 2015; US$ 15.26

    Whatever your degree of prior knowledge, this 28-day course will put you on the path to business success. It includes four tried-and-tested bestselling titles - Successful Marketing in a Week ; Successful Digital Marketing in a Week ; Successful Social Media Marketing in a Week ; Successful Publicity in a Week . Each day of the course... more...

  • Selling in 4 Weeksby Christine Harvey; Grant Stewart; Di McLanachan; Peter Fleming

    Hodder & Stoughton 2015; US$ 15.26

    Whatever your degree of prior knowledge, this 28-day course will put you on the path to business success. It includes four tried-and-tested bestselling titles - Successful Selling in a Week; Key Account Management in a Week; Successful Customer Care in a Week; Successful Negotiation in a Week. Each day of the course is packed with proven and practical... more...

  • An Introduction to Survey Researchby Ernest Cowles; Edward Nelson

    Business Expert Press 2015; US$ 19.95

    An Introduction to Survey Research is for those who want an overview of the survey process. It is intended to describe fundamental survey components to help both students and managers understand and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods. The authors discuss how best to identify... more...

  • No B.S. Marketing to the Affluentby Dan S. Kennedy; Nick Nanton

    Entrepreneur Press 2015; US$ 17.95

    Dan S. Kennedy is a strategic advisor, consultant, business coach, and editor of six newsletters, who directly influences more than one million business owners each year. He is a champion of small business owners and entrepreneurs with a long track record of taking entrepreneurs to seven-figure incomes and multimillionaire wealth. He has shared... more...