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Marketing

Most popular at the top

  • Win the Game of Googleopolyby Sean V. Bradley

    Wiley 2015; US$ 25.00

    Rank higher in search results with this guide to SEO and content building supremacy Google is not only the number one search engine in the world, it is also the number one website in the world. Only 5 percent of site visitors search past the first page of Google, so if you're not in those top ten results, you are essentially invisible. Winning the... more...

  • The Routledge Companion to Financial Services Marketingby Tina Harrison; Hooman Estelami

    Taylor and Francis 2014; US$ 200.00

    Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial... more...

  • Handbook of Brand Relationshipsby Deborah J. MacInnis; C. Whan Park; Joseph W. Priester

    Taylor and Francis 2014; US$ 210.00

    Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. "The Handbook of Brand Relationships" includes chapters by well-known... more...

  • Visual Identity: Promoting and Protecting the Public Face of an Organizationby Susan Westcott Alessandri

    Taylor and Francis 2014; US$ 59.95

    Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image in the minds of the public, including - but... more...

  • Time, Space, and the Marketby Stephen Brown; John F. Sherry Jr

    Taylor and Francis 2014; US$ 49.95

    A study of retroscapes, commercial environments that evoke past times and places, a ubiquitous manifestation of modern marketing. It covers an array of retailing milieux, in a number of different countries, at a variety of spatial scales, and from various evaluative perspectives, both pro and con. more...

  • Brilliant Sellingby Tom Bird; Jeremy Cassell

    Pearson Education Limited 2014; US$ 16.30

    You can sell anything you want and targets are always achievable ? Brilliant Selling will show you how. Whether you?re new to selling or want to take yourself to the next level,this bestelling, and definitive guidewill show you how to instantly improve your sales performance. more...

  • Marketing in 4 Weeksby Eric Davies; Nick Smith; Brian Salter

    Hodder & Stoughton 2015; Not Available

    Whatever your degree of prior knowledge, this 28-day course will put you on the path to business success. It includes four tried-and-tested bestselling titles - Successful Marketing in a Week ; Successful Digital Marketing in a Week ; Successful Social Media Marketing in a Week ; Successful Publicity in a Week . Each day of the course... more...

  • Selling in 4 Weeksby Christine Harvey; Grant Stewart; Di McLanachan; Peter Fleming

    Hodder & Stoughton 2015; Not Available

    Whatever your degree of prior knowledge, this 28-day course will put you on the path to business success. It includes four tried-and-tested bestselling titles - Successful Selling in a Week; Key Account Management in a Week; Successful Customer Care in a Week; Successful Negotiation in a Week. Each day of the course is packed with proven and practical... more...

  • Marketing in 4 Weeksby Eric Davies; Nick Smith; Brian Salter

    Hodder & Stoughton 2015; US$ 15.50

    Whatever your degree of prior knowledge, this 28-day course will put you on the path to business success. It includes four tried-and-tested bestselling titles - Successful Marketing in a Week ; Successful Digital Marketing in a Week ; Successful Social Media Marketing in a Week ; Successful Publicity in a Week . Each day of the course... more...

  • Selling in 4 Weeksby Christine Harvey; Grant Stewart; Di McLanachan; Peter Fleming

    Hodder & Stoughton 2015; US$ 15.50

    Whatever your degree of prior knowledge, this 28-day course will put you on the path to business success. It includes four tried-and-tested bestselling titles - Successful Selling in a Week; Key Account Management in a Week; Successful Customer Care in a Week; Successful Negotiation in a Week. Each day of the course is packed with proven and practical... more...