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Marketing

Most popular at the top

  • Luxury Talent Managementby Gilles Auguste; Michel Gutsatz

    Palgrave Macmillan 2013; US$ 40.00

    The first book focusing specifically on talent management, retention and leadership in the luxury industry. It explores how to lead and manage the people this industry attracts, and the major HR challenges the industry is about to face as the previous generation of luxury pioneers retire and Asia becomes a major player in the luxury world. more...

  • Guerrilla Social Media Marketingby Jay Levinson

    Entrepreneur Press 2010; US$ 21.95

    Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks. Discarding overwhelming statistics,... more...

  • Conversations on Consumptionby Jonathan E. Schroeder

    Taylor and Francis 2014; US$ 145.00

    Consumption studies has grown tremendously in the past decade. Researchers in sociology, geography, anthropology, history, marketing, management, organization and even art history have embraced consumption as a key institution of our era, and are eager for ideas and insights. Conversations on Consumption makes an important contribution to the growing... more...

  • Competitive Intelligence, Analysis and Strategyby Sheila Wright

    Taylor and Francis 2014; US$ 145.00

    The Holy Grail for most organisations is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible assets of an organisation: its explicit, implicit, acquired and derived knowledge. The refreshingly innovative concept of Intelligence-Based Competitive Advantage... more...

  • Marketing and Management Modelsby Helen Strong

    Business Expert Press 2014; US$ 19.95

    Modern business practice, especially in the field of marketing, depends on the integration of creative and analytical thinking. One of the tools in this process is the use of management models to guide business decisions. However, the inherent power of the models is only released when the people applying them have the ability to gather relevant information... more...

  • All Thumbsby Michael Dru Kelley

    Palgrave Macmillan 2014; US$ 25.99

    With mobile devices being in our hands virtually 24/7 and now reaching a penetration rate covering the vast majority of adult Americans and nearly half of the world's population, businesses of all sizes must be prepared for the world of mobile marketing. Marketers need to create a mobile experience that is easily activated with the press of a thumb... more...

  • Successful Direct Marketing in a Week: Teach Yourselfby Partick Forsyth

    Hodder & Stoughton 2014; Not Available

    Learn in a week what the experts learn in a lifetime more...

  • Never Be Closingby Tim Hurson; Tim Dunne

    Penguin Group US 2014; US$ 14.99

    Everyone knows that the first rule of sales is ?always be closing.? But what if the less time you spend trying to close, the more time you can devote to helping people solve problems and seize opportunities? And what if following the new rule of sales, ?always be useful,? results in more business? If you sell and if you aim to sell better, you... more...

  • The Sports Strategist: Developing Leaders for a High-Performance Industryby Irving Rein; Ben Shields; Adam Grossman

    Oxford University Press 2014; US$ 19.99

    In the $750 billion dollar sports industry, is winning on-the-field the only driver that matters for off-the-field business success? Today's high-performance sports business is more complex than ever before and presents new challenges to the industry at all levels. Sports organizations are fighting hard for the money and engagement of fans, media,... more...

  • Marketing with Social Mediaby Linda Coles

    Wiley 2014; US$ 27.95

    Introduce your business to the world with this essential guide to social media marketing Marketing with Social Media: 10 Easy Steps to success for Business  is your step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube to promote your business. In 10 quick and easy steps, you'll learn how to use social media... more...