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Most popular at the top

  • The CMO's Periodic Tableby Drew Neisser

    Pearson Education 2015; US$ 23.99

    Imagine how much you would learn if you could converse with 64 of the brightest minds in marketing. Now imagine if those conversations were focused on all the essential elements that go into being a top-notch chief marketing officer and organized into seven logical, intuitive categories. Now you can stop imagining, and start reading The CMO?s... more...

  • Admen, Mad Men, and the Real World of Advertisingby Dave Marinaccio

    Arcade Publishing 2015; US$ 22.99

    A bestselling author and advertising veteran shares a life?s lessons from the ad trade. Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young man starting out, studied stand-up at Second City in Chicago. He later wrote an international bestseller, All I Really Need to Know I Learned... more...

  • Secret Formulaby Frederick Allen

    Open Road Media 2015; US$ 14.99

    How a Victorian-era medicine spawned one of the nation?s richest companies and became the world?s most recognizable brand Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen?s engaging account begins with Asa Candler, a nineteenth-century... more...

  • Mejores prácticas de marketing en el Perúby Universidad Peruana de Ciencias Aplicadas UPC

    Editorial UPC 2015; US$ 11.00

    Este libro, iniciativa de la Asociación Nacional de Anunciantes (ANDA) y la Carrera de Administración y Marketing de la Universidad Peruana de Ciencias Aplicadas (UPC), es el primero de una serie que busca compartir, cada año, algunos de los nuevos casos que van llegando al Premio ANDA. De esta manera, estudiantes, profesionales y emprendedores podrán... more...

  • Quantitative Modelling in Marketing and Managementby Luiz Moutinho; Kun-Huang Huarng

    World Scientific Publishing Company 2015; US$ 205.00

    The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling... more...

  • The Anatomy of Buzzby Emanuel Rosen

    The Crown Publishing Group 2002; US$ 15.95

    A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights. What turns a "sleeper" into a box-office bonanza or catapults a just-released book to the top of bestseller lists? How do people decide which car to buy, which fashions... more...

  • eBook Guerilla Marketingby Eugene Schurter

    Double Dragon Publishing 2004; US$ 5.99

    Ebook Guerilla Marketing covers everything - research, preparation, action - that authors need to find their readership, catch readers' attention and maximize reader sales opportunities.?Everything needed is here. The plan in this book requires NO additional investment, other than time. Suggested enhancements can easily be covered on a $50 per year... more...

  • Your Marketing Sucksby Mark Stevens

    Crown Publishing Group 2003; US$ 14.00

    ?Your marketing sucks . . .? What in the world does Mark Stevens mean? For starters, let?s take spending camouflaged as marketing. Everyone sees all those expensive, slick, pointless campaigns day after day. Just turn on your TV set and there are all the look-alike ads from Ford, GM, and Chrysler with look-alike cars going down . . . a road. Creative?... more...

  • Ageless Marketingby David Wolfe; Robert Synder

    Dearborn Trade Publishing 2003; US$ 25.00

    In Ageless Marketing, authors David Wolfe and Robert Snyder document the results of a groundbreaking research project on the aging boomer generation, detailing the core values, buying behaviors, and emotional factors that distinguish the New Customer Majority. more...

  • Kellogg on Brandingby Alice M. Tybout; Tim Calkins; Philip Kotler

    Wiley 2011; US$ 35.00

    The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes:... more...