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- Hodder & Stoughton 2015; US$ 15.68
Whatever your degree of prior knowledge, this 28-day course will put you on the path to business success. It includes four tried-and-tested bestselling titles - Successful Selling in a Week; Key Account Management in a Week; Successful Customer Care in a Week; Successful Negotiation in a Week. Each day of the course is packed with proven and practical... more...
- O'Reilly Media 2015; US$ 25.99
Imagine you?re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion,... more...
- Business Expert Press 2015; US$ 19.95
An Introduction to Survey Research is for those who want an overview of the survey process. It is intended to describe fundamental survey components to help both students and managers understand and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods. The authors discuss how best to identify... more...
- Double Dragon Publishing 2004; US$ 5.99
Ebook Guerilla Marketing covers everything - research, preparation, action - that authors need to find their readership, catch readers' attention and maximize reader sales opportunities.?Everything needed is here. The plan in this book requires NO additional investment, other than time. Suggested enhancements can easily be covered on a $50 per year... more...
- Crown Publishing Group 2003; US$ 14.00
?Your marketing sucks . . .? What in the world does Mark Stevens mean? For starters, let?s take spending camouflaged as marketing. Everyone sees all those expensive, slick, pointless campaigns day after day. Just turn on your TV set and there are all the look-alike ads from Ford, GM, and Chrysler with look-alike cars going down . . . a road. Creative?... more...
- The Doubleday Religious Publishing Group 2002; US$ 15.95
A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights. What turns a "sleeper" into a box-office bonanza or catapults a just-released book to the top of bestseller lists? How do people decide which car to buy, which fashions... more...
- Dearborn Trade Publishing 2003; US$ 25.00
In Ageless Marketing, authors David Wolfe and Robert Snyder document the results of a groundbreaking research project on the aging boomer generation, detailing the core values, buying behaviors, and emotional factors that distinguish the New Customer Majority. more...
- Emerald Group Publishing Limited 2005; US$ 199.00
As services increasingly become a crucial sector of Western economies, the need for scholarly research focusing on the management of product-related decisions becomes stronger. In the financial services sector in particular, deregulation has led to intense and quite diverse competition, while the development of e-banking has added to the intensity... more...
- Pearson Education 2003; US$ 25.95
Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in the market place? How can a company measure the success of... more...
- Emerald Group Publishing Limited 2006; US$ 199.00
While there is now an extensive literature on consumption theory virtually none of this work draws from Australian consumers. Most of the work is North American. Hence, the goal of this e-book lies in spotlighting consumer culture and consumption in the Australian setting. more...