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Most popular at the top
- Taylor and Francis 2008; US$ 61.95
eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It... more...
- Emerald Group Publishing Limited 2008; US$ 199.00
This e-book presents papers which focus on the topic of Markets and Marketing. The papers focus on the Digital Myopia, Positions, Positioning, Branding, Business Costs, the Japanese Retail Sector and the South Korean Market. more...
- Wiley 2009; US$ 22.95 US$ 19.99
Pow! Radical new methods for reaching jaded, cynical consumers Put simply, when it comes to your business, your new idea, even yourself, this book can be the difference between a "Who cares?" and a "Holy cow!" Business, both big and small, is in desperate need of new ways to inspire bored and cynical consumers who have grown weary of the same... more...
- Wiley 2011; US$ 65.00 US$ 56.33
"Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you can apply your business to create lasting market advantage."... more...
- Palgrave Macmillan 2008; US$ 110.00
Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships. more...
- Course Technology PTR 2009; US$ 29.99
Who's the real branding expert: the agency or the brand? Each has a different approach to what brand building's really all about and the methods needed to generate consumer loyalty. Each approaches brand building strategies from a different angle a different perspective and without understanding both points of view, the picture is never fully... more...
- Pearson Education 2009; US$ 1.99
This Element is an excerpt from Changing the Game: How Video Games Are Transforming the Future of Business (ISBN: 9780132357814) by David Edery and Ethan Mollick. Available in print and digital formats. Learn how powerful and cost-effective new video game technologies can supercharge business training, reaching a new generation of learners... more...
- Pearson Education 2009; US$ 1.99
This Element is an excerpt from The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World (ISBN: 9780132339513) by Satish Nambisan and Mohanbir Sawhney. Available in print and digital formats. Crowdsourcing, innovation networks, and beyond: breakthrough techniques for driving profitable innovation from your connections... more...
- Pearson Education 2010; US$ 1.99
This Element is an excerpt from Germs, Genes, & Civilization: How Epidemics Shaped Who We Are Today (9780137019960) by David P. Clark. Available in print and digital formats. ¿ Is there a ?good? side to epidemics? It all depends on how you look at it? ¿ The way epidemics have intervened in history shows that disease is not uniformly... more...
- Wiley 2010; US$ 65.00 US$ 56.33
This book bridges the gap between strengthening the ‘employee brand’ and the building ‘external brand image’ by synthesizing the two approaches. The result is a blurring of the boundaries and assigning creative powers to both. A customer has a number of interactions with the company, and each of these interactions has an impact... more...