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Marketing

Most popular at the top

  • Expanding Disciplinary Space: On the Potential of Critical Marketingby Douglas Brownlie; Paul Hewer; Mark Tadajewski

    Taylor and Francis 2014; US$ 145.00

    Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through detailed empirical studies. An international collection... more...

  • Growth Hacker Marketingby Ryan Holiday

    Penguin Group US 2014; US$ 9.99

    A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven?t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy?growth hacking?to reach many more people despite modest marketing budgets.... more...

  • Everyone's a Criticby Bill Tancer

    Penguin Group US 2014; US$ 14.99

    The Yelps and TripAdvisors of this world are here to stay. How can a business owner fight back? Eighty percent of consumers now consult online reviews before making a purchase. These days a disgruntled but ignorant customer on Yelp might have more clout than any expert guidebook, magazine article, or newspaper critic. Business owners feel they are... more...

  • eBook Guerilla Marketingby Eugene Schurter

    Double Dragon Publishing 2004; US$ 5.99

    Ebook Guerilla Marketing covers everything - research, preparation, action - that authors need to find their readership, catch readers' attention and maximize reader sales opportunities.?Everything needed is here. The plan in this book requires NO additional investment, other than time. Suggested enhancements can easily be covered on a $50 per year... more...

  • The Anatomy of Buzzby Emanuel Rosen

    Crown Publishing Group 2002; US$ 15.95

    A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights. What turns a "sleeper" into a box-office bonanza or catapults a just-released book to the top of bestseller lists? How do people decide which car to buy, which fashions... more...

  • Your Marketing Sucksby Mark Stevens

    Crown Publishing Group 2003; US$ 14.00

    ?Your marketing sucks . . .? What in the world does Mark Stevens mean? For starters, let?s take spending camouflaged as marketing. Everyone sees all those expensive, slick, pointless campaigns day after day. Just turn on your TV set and there are all the look-alike ads from Ford, GM, and Chrysler with look-alike cars going down . . . a road. Creative?... more...

  • Ageless Marketingby David Wolfe; Robert Synder

    Dearborn Trade Publishing 2003; US$ 25.00

    In Ageless Marketing, authors David Wolfe and Robert Snyder document the results of a groundbreaking research project on the aging boomer generation, detailing the core values, buying behaviors, and emotional factors that distinguish the New Customer Majority. more...

  • Product Portfolio Management And Corporate Performance In The Banking Sectorby Spiros Gounaris

    Emerald Group Publishing Limited 2005; US$ 199.00

    As services increasingly become a crucial sector of Western economies, the need for scholarly research focusing on the management of product-related decisions becomes stronger. In the financial services sector in particular, deregulation has led to intense and quite diverse competition, while the development of e-banking has added to the intensity... more...

  • Kellogg on Brandingby Alice M. Tybout; Tim Calkins; Philip Kotler

    Wiley 2011; US$ 35.00

    The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes:... more...

  • Fame and Fortuneby Charles J. Fombrun; Cees B. M. Van Riel

    Pearson Education 2003; US$ 25.95

    Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in the market place? How can a company measure the success of... more...