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Marketing

Most popular at the top

  • Absatzsysteme für Mass Customizationby Stephan Jäger

    Deutscher Universitätsverlag 2013; US$ 99.00

    Ausgehend von den Potenzialen der Mass Customization analysiert Stephan Jäger verschiedene Absatzsystemtypen hinsichtlich ihrer ökonomischen Eignung in einem Mass Customization-Konzept und beurteilt sie anhand von "Economies of integration" und "Economies of interaction". more...

  • Advances in Advertising Research (Vol. 2)by Shintaro Okazaki

    Gabler Verlag 2011; US$ 149.00

    This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality... more...

  • Advances in Advertising Research (Vol. VI)by Peeter Verlegh; Hilde Voorveld; Martin Eisend

    Springer Fachmedien Wiesbaden 2015; US$ 109.00

    This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute... more...

  • Ageless Marketingby David Wolfe; Robert Synder

    Dearborn Trade Publishing 2003; US$ 25.00

    In Ageless Marketing, authors David Wolfe and Robert Snyder document the results of a groundbreaking research project on the aging boomer generation, detailing the core values, buying behaviors, and emotional factors that distinguish the New Customer Majority. more...

  • Aktuelle Beiträge zur Dienstleistungsforschungby Stefan Roth

    Springer Fachmedien Wiesbaden 2013; US$ 49.99

    Der vorliegende Sammelband umfasst die Beiträge zum 16. Workshop Dienstleistungsmarketing, der im Jahr 2012 vom Lehrstuhl für Marketing an der Technischen Universität Kaiserslautern ausgerichtet wurde. Die Beiträge greifen aktuelle Problemstellungen aus dem Dienstleistungsmarketing auf, die theoretisch-konzeptionell und empirisch-quantitativ beleuchtet... more...

  • Akzeptanz mobiler Kundenkartenprogramme bei Konsumentenby Jan Prein

    Gabler Verlag 2011; US$ 59.99

    Mit einem Geleitwort von Prof. Dr. Andreas Mann more...

  • Akzeptanz standardisierter Dienstleistungsverträgeby Manuel Kluckert

    Gabler Verlag 2012; US$ 59.99

    Mit einem Geleitwort von Prof. Dr. Michael Kleinaltenkamp more...

  • Always Ahead im Marketingby Silke Bartsch; Christian Blümelhuber

    Springer Fachmedien Wiesbaden 2015; Not Available

    ? Hochkarätige Wissenschaftler und Praktiker zeigen, wie man mit einem proaktiven Marketing dem Wettbewerb vorauseilen und nachhaltig erfolgreich sein kann. Mit dem Weitblick für Innovationen und der Antizipation von latenten Kundenbedürfnissen kann es gelingen, Kunden glücklich zu machen, starke Marken aufzubauen und die digitale Transformation zu... more...

  • The Anatomy of Buzzby Emanuel Rosen

    The Crown Publishing Group 2002; US$ 15.95

    A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights. What turns a "sleeper" into a box-office bonanza or catapults a just-released book to the top of bestseller lists? How do people decide which car to buy, which fashions... more...

  • The Anatomy of Buzz Revisitedby Emanuel Rosen

    The Crown Publishing Group 2009; US$ 15.95

    A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today?s online world With two-thirds new material and scores of current examples from today?s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works.... more...