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Marketing

Most popular at the top

  • Six Rules of Brand Revitalization, Second Editionby Larry Light; Joan Kiddon

    Pearson Education 2016; US$ 31.99

    Are you responsible for reinvigorating your brand to achieve enduring profitable growth in a volatile world? Or for keeping a still-strong brand from fading in relevance and value? The Six Rules of Brand Revitalization, Second Edition presents an intensely practical blueprint for resurrecting or revitalizing any brand, and driving it to unprecedented... more...

  • Ultimate Guide to Local Business Marketingby Perry Marshall; Talor Zamir

    Entrepreneur Press 2016; US$ 21.95

    MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often... more...

  • Accountable Marketingby David W Stewart; Craig T. Gugel

    Taylor and Francis 2016; US$ 59.95

    Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance. Stewart and Gugel have curated... more...

  • Islam, Marketing and Consumptionby Aliakbar Jafari; Özlem Sandikci

    Taylor and Francis 2016; US$ 54.95

    In recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. This scholarship, located both within and outside the marketing field, adopts a socio-culturally situated approach to Islam and investigates the complex and multifaceted intersections between Islam and markets. This book seeks to... more...

  • Sales Mindby Helen Kensett

    Profile Books 2016; US$ 13.31

    We're all selling something every day, whether at work or closer to home. But with advanced technology and mass competition, it's never been harder to capture people's attention. That's why we need to develop our sales mind: mastering our innate selling skills will help us cut through the noise in any situation. Drawing on the wisdom of psychology,... more...

  • Branding Masculinityby Elizabeth C. Hirschman

    Taylor and Francis 2016; US$ 54.95

    Branding Masculinity examines two ideologies of masculinity ? one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current forms of masculinity and both similarities and differences are identified. Six product categories compose the Constellation of Masculinity for both groups.... more...

  • Consumers in Contextby Gordon Foxall

    Taylor and Francis 2016; US$ 275.00

    This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question ?where does consumer... more...

  • Marketing Strategy for Creative and Cultural Industriesby Bonita M. Kolb

    Taylor and Francis 2016; US$ 54.95

    Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life... more...

  • The Power of Fifty Bitsby Bob Nease

    HarperCollins 2016; US$ 18.99

    Going beyond the bestsellers Predictably Irrational and Thinking, Fast and Slow , the first ?how to? guide that shows you how to help customers, employees, coworkers, and clients make better choices to get what they truly want. Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought.... more...

  • Predictive Analyticsby Eric Siegel

    Wiley 2016; US$ 24.00

    "Mesmerizing & fascinating..."  ? The Seattle Post-Intelligencer "The  Freakonomics  of big data." ?Stein Kretsinger , founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In this rich, fascinating ? surprisingly accessible ? introduction,... more...