The Leading eBooks Store Online

for Kindle Fire, Apple, Android, Nook, Kobo, PC, Mac, BlackBerry...

New to eBooks.com?

Learn more
Browse our categories
  • Bestsellers - This Week
  • Foreign Language Study
  • Pets
  • Bestsellers - Last 6 months
  • Games
  • Philosophy
  • Archaeology
  • Gardening
  • Photography
  • Architecture
  • Graphic Books
  • Poetry
  • Art
  • Health & Fitness
  • Political Science
  • Biography & Autobiography
  • History
  • Psychology & Psychiatry
  • Body Mind & Spirit
  • House & Home
  • Reference
  • Business & Economics
  • Humor
  • Religion
  • Children's & Young Adult Fiction
  • Juvenile Nonfiction
  • Romance
  • Computers
  • Language Arts & Disciplines
  • Science
  • Crafts & Hobbies
  • Law
  • Science Fiction
  • Current Events
  • Literary Collections
  • Self-Help
  • Drama
  • Literary Criticism
  • Sex
  • Education
  • Literary Fiction
  • Social Science
  • The Environment
  • Mathematics
  • Sports & Recreation
  • Family & Relationships
  • Media
  • Study Aids
  • Fantasy
  • Medical
  • Technology
  • Fiction
  • Music
  • Transportation
  • Folklore & Mythology
  • Nature
  • Travel
  • Food and Wine
  • Performing Arts
  • True Crime
  • Foreign Language Books
Marketing

Most popular at the top

  • Consumption, culture and consumer life-choices in Australiaby Paul Henry

    Emerald Group Publishing Limited 2006; US$ 199.00

    While there is now an extensive literature on consumption theory virtually none of this work draws from Australian consumers. Most of the work is North American. Hence, the goal of this e-book lies in spotlighting consumer culture and consumption in the Australian setting. more...

  • Papers from the Business Innovation in the knowledge economy conference 2003by Lynn Martin; Julie Abott

    Emerald Group Publishing Limited 2004; US$ 199.00

    Consumer knowledge is a very important asset for an organisation. Two types of consumer knowledge have been identified, ?knowledge about customers? including customer segments, individual customer preferences, potential customers, and ?knowledge possessed by customers? including knowledge about product ranges, companies, and the marketplace. Electronic... more...

  • Your Gut is Still Not Smarter Than Your Headby Kevin Clancy; Peter Krieg

    Wiley 2007; US$ 29.95

    Praise for Your Gut Is Still Not Smarter Than Your Head "Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. Your Gut Is Still Not Smarter Than Your Head demonstrates that marketing, properly understood, is your company's engine for spotting opportunities and nurturing them... more...

  • kidfluenceby Anne Sutherland; Beth Thompson

    McGraw-Hill Education 2003; US$ 32.95

    Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning... more...

  • Marketing Automationby Jeff LeSueur

    Wiley 2007; US$ 39.95

    In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers--the lifeblood of every business--than ever before. Expertly explaining the components of marketing automation and their application and benefit to the marketing process,... more...

  • Bank Marketing in the Asia Pacific Regionby James Devlin

    Emerald Group Publishing Limited 2003; US$ 199.00

    This e-book addresses a lack of published material on the marketing of bank and financial services in the Asia Pacific region. From Brunei, to Fiji, to Australia, Thailand, China and Hong Kong. Nine papers cover a wide range of issues - market orientation, internet banking adoption, payment card market, relationship marketing etc. more...

  • Street Fighter Marketing Solutionsby Jeff Slutsky

    Free Press 2007; US$ 26.00

    For any business owner, franchise operator, or marketing executive who seeks to increase sales while lowering marketing costs, Jeff Slutsky offers a new way of thinking. In this indispensable guide to getting more bang for your buck, the well-known marketing consultant tells business managers to think tactically and locally -- using nontraditional,... more...

  • Karma Queens, Geek Gods, and Innerpreneursby Ron Rentel; Joe Zellnik

    McGraw-Hill Education 2007; US$ 24.95

    What really makes consumers tick? It's a question every marketer, innovator, entrepreneur, or trend-watcher strives to answer-especially in an age when certain types of consumers are increasingly instrumental in shaping national and even global buying habits. Karma Queens, Geek Gods and Innerpreneurs is your hands-on guide to getting inside... more...

  • Malcolm McDonald on Marketing Planningby Malcolm Mcdonald

    Kogan Page 2007; US$ 24.95

    Malcolm McDonald on Marketing Planning will help you appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real world. this book covers the essentials of marketing planning and the strategic marketing process. more...

  • Meatball Sundaeby Seth Godin

    Penguin Group US 2007; US$ 23.95

    ?Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don?t care, as long as it?s shiny and new.? Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped... more...