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- Wiley 2011; US$ 35.00
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes:... more...
- Pearson Education 2003; US$ 25.95
Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in the market place? How can a company measure the success of... more...
- Emerald Group Publishing Limited 2006; US$ 199.00
While there is now an extensive literature on consumption theory virtually none of this work draws from Australian consumers. Most of the work is North American. Hence, the goal of this e-book lies in spotlighting consumer culture and consumption in the Australian setting. more...
- Wiley 2007; US$ 29.95
Praise for Your Gut Is Still Not Smarter Than Your Head "Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. Your Gut Is Still Not Smarter Than Your Head demonstrates that marketing, properly understood, is your company's engine for spotting opportunities and nurturing them... more...
- Emerald Group Publishing Limited 2004; US$ 199.00
Consumer knowledge is a very important asset for an organisation. Two types of consumer knowledge have been identified, ?knowledge about customers? including customer segments, individual customer preferences, potential customers, and ?knowledge possessed by customers? including knowledge about product ranges, companies, and the marketplace. Electronic... more...
- McGraw-Hill Education 2003; US$ 32.95
Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning... more...
- Emerald Group Publishing Limited 2003; US$ 199.00
This e-book addresses a lack of published material on the marketing of bank and financial services in the Asia Pacific region. From Brunei, to Fiji, to Australia, Thailand, China and Hong Kong. Nine papers cover a wide range of issues - market orientation, internet banking adoption, payment card market, relationship marketing etc. more...
- Wiley 2007; US$ 39.95
In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers--the lifeblood of every business--than ever before. Expertly explaining the components of marketing automation and their application and benefit to the marketing... more...
- McGraw-Hill Education 2007; US$ 30.00
What really makes consumers tick? It's a question every marketer, innovator, entrepreneur, or trend-watcher strives to answer-especially in an age when certain types of consumers are increasingly instrumental in shaping national and even global buying habits. Karma Queens, Geek Gods and Innerpreneurs is your hands-on guide to getting inside... more...
- Kogan Page 2007; US$ 24.95 US$ 18.71
Malcolm McDonald on Marketing Planning will help you appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real world. this book covers the essentials of marketing planning and the strategic marketing process. more...