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Marketing

Most popular at the top

  • CIM Coursebook 07/08 Analysis and Evaluationby Wendy Lomax

    Taylor and Francis 2012; US$ 41.95

    BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus,... more...

  • CIM Coursebook 07/08 Marketing Research and Informationby Matthew Housden

    Taylor and Francis 2012; US$ 34.95

    BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus,... more...

  • Consumer marketing in contemporary Chinaby Cheng Lu Wang

    Emerald Publishing Limited 2010; US$ 199.00

    This e-book is dedicated to helping you to get a better understanding of how China is both changing the global marketplace and is, in turn, experiencing change in its own consumer marketplace. The articles in this e-book were selected as they covered several important research topics which are very relevant in helping marketers to better understand... more...

  • How to Market to People Not Like Youby Kelly McDonald

    Wiley 2011; US$ 24.95 US$ 21.99

    Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like You challenges this traditional thinking about core customer bases, giving you a new approach to expand your customer base and your business.... more...

  • What You Need to Know About Marketingby Simon Middleton

    Wiley 2012; US$ 22.00 US$ 19.80

    Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing.... more...

  • CEO of Earthby Simon Hammond

    Wiley 2012; US$ 27.95 US$ 24.50

    How, given the chance, would you market planet Earth as the ultimate tourist destination? Fysh Reynolds, 25-year-old MBA grad and internet superstar, must answer this question when his part-time job playing Ronald McDonald at kids' birthday parties thrusts him into an unexpected position of power. When aliens land on Earth, they mistake the golden... more...

  • Perspectives on Promotion and Database Marketingby Greg Allenby

    World Scientific Publishing Company 2010; US$ 100.00 US$ 91.00

    Quantitative marketing as a discipline started around the mid 60's and has been dominated by only a handful of individuals. Robert Blattberg is one of them and has been a leader in setting a research agenda for this discipline. The collection of articles in this book along with commentary by some of his doctoral students is a magnificent testament... more...

  • Marketing and Management Sciencesby Theodore E. Simos; Damianos P. Sakas; Nikolaos Konstantopoulos

    World Scientific Publishing Company 2010; US$ 182.00 US$ 165.62

    This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help... more...

  • How to Become a Marketing Superstarby Jeffrey J. Fox

    Hyperion 2003; US$ 11.95

    With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'-this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian... more...

  • The Future of Marketingby Philip J. Kitchen

    Palgrave Macmillan 2003; US$ 141.00

    This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. The book provides a series of critical perspectives on marketing from senior authors around the world. The book is not about 'what marketing is' for this is already recorded in innumerable texts. Rather the text gives... more...