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Marketing

Most popular at the top

  • The 22 Immutable Laws of Brandingby Al Ries; Laura Ries

    HarperCollins 2009; US$ 15.99

    This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the... more...

  • Direct From Dellby Michael Dell; Catherine Fredman

    HarperCollins 2010; US$ 13.99

    At nineteen, Michael Dell started his company as a freshman at the University of Texas with $1,000 and has since built an industry powerhouse. As Dell journeys through his childhood adventures, ups and downs, and mistakes made along the way, he reflects on invaluable lessons learned. Michael Dell's revolutionary insight has allowed him to persevere... more...

  • The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Successby Carmine Gallo

    McGraw-Hill Education 2010; US$ 25.00

    A "THINK DIFFERENT" APPROACH TO INNOVATION-- Based on the Seven Guiding Principles of Apple CEO Steve Jobs In his acclaimed bestseller The Presentation Secrets of Steve Jobs author Carmine Gallo laid out a simple step-by-step program of powerful tools and proven techniques inspired by Steve Jobs's legendary presentations. Now, he shares the... more...

  • The Quick-and-Easy Web Siteby Paula Peters

    F+W Media 2008; US$ 14.95

    Forget the complicated instructions and baffling techspeak found in other guides, The Quick-and-Easy Web Site gives you straightforward instruction on how to build a Web page that really delivers. It's simple. It's fast. And it's certain to take your small business to the next level. Written for the small-business owner on the go, this book gets... more...

  • Fashion Brandsby Mark Tungate

    Kogan Page 2012; US$ 39.95

    Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. This updated new edition of the international... more...

  • The Ultimate Web Marketing Guideby Michael Miller

    Pearson Education 2010; US$ 27.99

    EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING! Your expert, up-to-the-minute, A-Z reference & how-to guide Choose the right goals, media, & tools Plan, execute, measure, & optimize Avoid costly mistakes! Now, one amazing book brings together ALL the reliable, detailed information you need to make the most... more...

  • Successful Selling in a Weekby Christine Harvey

    Hodder Education 2012; US$ 11.18

    Learn in a week, what the leading salespeople learn in a lifetime. more...

  • On Messageby Theo Theobald

    Kogan Page 2013; US$ 19.99

    Gone are the days of the traditional sales letter. Engaging with global audiences in an increasingly competitive world means that what you say has to be incisive, relevant and delivered in a way that can't be ignored. On Message provides expert guidance to help you keep up with the demands of the newest of new media, build a community and compete with... more...

  • Nachhaltiges Markenmanagement durch Cause related Marketingby Shamsey Oloko

    Tectum Verlag 2014; US$ 27.61

    Unternehmen müssen nach dem Willen ihrer Kapitalgeber den Umsatz steigern, die Marke emotionalisieren und gesellschaftliche Verantwortung übernehmen. Zunehmend setzen sie dazu auf Cause related Marketing. Dabei verspricht das Unternehmen dem Kunden im Gegenzug zu seinem Produktkauf eine Spende für einen wohltätigen Zweck. So schützt der Kunde der Krombacher... more...

  • Google+ Hangouts for Businessby David Amerland

    Pearson Education 2014; US$ 14.99

    Google+ Hangouts? can help you build brands, shorten sales cycles, improve customer service, train staff, align employees behind strategy, and a whole lot more. You name it, someone?s doing it successfully with Hangouts. You can, too?and Google+ Hangouts for Business will show you how. David Amerland completely demystifies Hangouts: the hands-on... more...