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Most popular at the top
- Palgrave Macmillan 2008; US$ 25.00
Breakthrough Marketing Plans shows people how to cut through the clutter and create a marketing plan that will drive sales and build a strong brand. People should stop wasting time creating long complicated documents and focus on the things that really matter. more...
- Wiley 2011; US$ 65.00
"Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you can apply your business to create lasting market advantage."... more...
- Wiley 2009; US$ 22.95
Pow! Radical new methods for reaching jaded, cynical consumers Put simply, when it comes to your business, your new idea, even yourself, this book can be the difference between a "Who cares?" and a "Holy cow!" Business, both big and small, is in desperate need of new ways to inspire bored and cynical consumers who have grown weary of the same old... more...
- Marshall Cavendish International (Asia) Ptd Ltd 2009; US$ 19.25
This book talks about the importance of differentiation in building up a business's brand: What is differentiation all about? Why is it so difficult to differentiate in today's business world? Why is it that quality, service and people do not count as key differentiators these days?. Without differentiation it is IMPOSSIBLE to build a strong... more...
- Palgrave Macmillan 2008; US$ 105.00
Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships. more...
- Course Technology PTR 2009; US$ 29.99
Who's the real marketing expert: the agency or the client? Each has a different approach to what really works and what consumers will respond to. Each approaches marketing strategy from a different angle a different perspective and without understanding both points of view, the picture is never fully complete. Perspectives on Marketing is the first... more...
- Course Technology PTR 2009; US$ 29.99
Who's the real branding expert: the agency or the brand? Each has a different approach to what brand building's really all about and the methods needed to generate consumer loyalty. Each approaches brand building strategies from a different angle a different perspective and without understanding both points of view, the picture is never fully... more...
- HarperCollins 2010; US$ 21.99
? Fascinate is a riveting journey through the forces of fascination?how it irresistibly shapes our ideas, opinions, and relationships?and how to wield it to your advantage.? ? Alan Webber, author of Rules of Thumb In Fascinate , advertising and media personality Sally Hogshead explores what triggers fascination?one of the most powerful ways... more...
- Gildan Media Corporation 2010; US$ 9.99
Why full BRAIN Marketing? Undoubtedly, one of the most often needs in today's business world is determining how to merge traditional, digital and social media marketing in a hypercompetitive environment! Some business owners are even saying: "Innovate or Die!" Marketing has changed and the way to reach your target audience is changing. The demand... more...
- Wiley 2010; US$ 65.00
This book bridges the gap between strengthening the ‘employee brand’ and the building ‘external brand image’ by synthesizing the two approaches. The result is a blurring of the boundaries and assigning creative powers to both. A customer has a number of interactions with the company, and each of these interactions has an impact... more...