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Marketing

Most popular at the top

  • Focus on Markets and Marketingby Alfred Lewis

    Emerald Group Publishing Limited 2008; US$ 199.00

    This e-book presents papers which focus on the topic of Markets and Marketing. The papers focus on the Digital Myopia, Positions, Positioning, Branding, Business Costs, the Japanese Retail Sector and the South Korean Market. more...

  • Breakthrough Marketing Plansby Tim Calkins

    Palgrave Macmillan 2012; US$ 26.00

    Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competititve pressure. more...

  • Creating Market Insightby Brian Smith; Paul Raspin

    Wiley 2011; US$ 65.00

    Based on years of research at two of Europe's to p business schools, Creating Market Insight looks at how successful firms gather information, turn it into insight and use that insight to create customer and shareholder value. Using examples from every sector and firms such as Sky, Zurich, Cisco, Google, Nintendo, Tesco, Toyota, Yahoo and many... more...

  • Perspectives on Marketingby Jason I. Miletsky; Michael Hand

    Course Technology PTR 2009; US$ 29.99

    Who's the real marketing expert: the agency or the client? Each has a different approach to what really works and what consumers will respond to. Each approaches marketing strategy from a different angle a different perspective and without understanding both points of view, the picture is never fully complete. Perspectives on Marketing is the first... more...

  • Perspectives on Brandingby Jason I. Miletsky; Genevieve Smith

    Course Technology PTR 2009; US$ 29.99

    Who's the real branding expert: the agency or the brand? Each has a different approach to what brand building's really all about and the methods needed to generate consumer loyalty. Each approaches brand building strategies from a different angle a different perspective and without understanding both points of view, the picture is never fully... more...

  • Killer Differentiatorsby Jacky Tai; Wilson Chew

    Marshall Cavendish International (Asia) Ptd Ltd 2009; US$ 19.25

    This book talks about the importance of differentiation in building up a business's brand: What is differentiation all about? Why is it so difficult to differentiate in today's business world? Why is it that quality, service and people do not count as key differentiators these days?. Without differentiation it is IMPOSSIBLE to build a strong... more...

  • Marketing Metaphors and Metamorphosisby Philip J. Kitchen

    Palgrave Macmillan 2008; US$ 110.00

    Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships. more...

  • Fascinateby Sally Hogshead

    HarperCollins 2010; US$ 13.99

    ? Fascinate is a riveting journey through the forces of fascination?how it irresistibly shapes our ideas, opinions, and relationships?and how to wield it to your advantage.? ? Alan Webber, author of Rules of Thumb  In Fascinate , advertising and media personality Sally Hogshead explores what triggers fascination?one of the most powerful ways... more...

  • Training Today's Peopleby David Edery; Ethan Mollick

    Pearson Education 2009; US$ 1.99

    This Element is an excerpt from Changing the Game: How Video Games Are Transforming the Future of Business (ISBN: 9780132357814) by David Edery and Ethan Mollick. Available in print and digital formats.   Learn how powerful and cost-effective new video game technologies can supercharge business training, reaching a new generation of learners... more...

  • Innovating in a Connected Worldby Satish Nambisan; Mohanbir Sawhney

    Pearson Education 2009; US$ 1.99

    This Element is an excerpt from  The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World (ISBN: 9780132339513) by Satish Nambisan and Mohanbir Sawhney. Available in print and digital formats.   Crowdsourcing, innovation networks, and beyond: breakthrough techniques for driving profitable innovation from your connections... more...