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- Emerald Group Publishing Limited 2008; US$ 199.00
This e-book presents papers which focus on the topic of Markets and Marketing. The papers focus on the Digital Myopia, Positions, Positioning, Branding, Business Costs, the Japanese Retail Sector and the South Korean Market. more...
- Wiley 2009; US$ 22.95
Pow! Radical new methods for reaching jaded, cynicalconsumers Put simply, when it comes to your business, your new idea, evenyourself, this book can be the difference between a "Who cares?"and a "Holy cow!" Business, both big and small, is in desperate need of new waysto inspire bored and cynical consumers who have grown weary of thesame old song... more...
- Wiley 2011; US$ 65.00
"Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you can apply your business to create lasting market advantage."... more...
- Palgrave Macmillan 2008; US$ 110.00
Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships. more...
- Course Technology PTR 2009; US$ 29.99
Who's the real marketing expert: the agency or the client? Each has a different approach to what really works and what consumers will respond to. Each approaches marketing strategy from a different angle a different perspective and without understanding both points of view, the picture is never fully complete. Perspectives on Marketing is the first... more...
- Course Technology PTR 2009; US$ 29.99
Who's the real branding expert: the agency or the brand? Each has a different approach to what brand building's really all about and the methods needed to generate consumer loyalty. Each approaches brand building strategies from a different angle a different perspective and without understanding both points of view, the picture is never fully... more...
- Marshall Cavendish International (Asia) Ptd Ltd 2009; US$ 19.25
This book talks about the importance of differentiation in building up a business's brand: What is differentiation all about? Why is it so difficult to differentiate in today's business world? Why is it that quality, service and people do not count as key differentiators these days?. Without differentiation it is IMPOSSIBLE to build a strong... more...
- HarperCollins 2010; US$ 13.99
? Fascinate is a riveting journey through the forces of fascination?how it irresistibly shapes our ideas, opinions, and relationships?and how to wield it to your advantage.? ? Alan Webber, author of Rules of Thumb In Fascinate , advertising and media personality Sally Hogshead explores what triggers fascination?one of the most powerful ways... more...
- Pearson Education 2009; US$ 1.99
This Element is an excerpt from Changing the Game: How Video Games Are Transforming the Future of Business (ISBN: 9780132357814) by David Edery and Ethan Mollick. Available in print and digital formats. Learn how powerful and cost-effective new video game technologies can supercharge business training, reaching a new generation of learners... more...