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Marketing

Most popular at the top

  • Full Brain Marketing for the Small Businessby DJ Heckes

    Gildan Media Corporation 2010; US$ 9.99

    Why full BRAIN Marketing? Undoubtedly, one of the most often needs in today's business world is determining how to merge traditional, digital and social media marketing in a hypercompetitive environment! Some business owners are even saying: "Innovate or Die!" Marketing has changed and the way to reach your target audience is changing. The demand... more...

  • Our Debt to Diseaseby David P. Clark

    Pearson Education 2010; US$ 1.99

    This Element is an excerpt from Germs, Genes, & Civilization: How Epidemics Shaped Who We Are Today (9780137019960) by David P. Clark. Available in print and digital formats. Is there a ?good? side to epidemics? It all depends on how you look at it? The way epidemics have intervened in history shows that disease is not uniformly... more...

  • A Brief Look at Some Businesses Based on Shared Social Experienceby Rawn Shah

    Pearson Education 2010; US$ 1.99

    This is the eBook version of the printed book. This Element is an excerpt from Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs (9780132357791) by Rawn Shah. Available in print and digital formats. Lessons from some of today?s most innovative social businesses: last.fm, LinkedIn, and many... more...

  • Connective Brandingby Claudia Fisher; Christine Vallaster

    Wiley 2010; US$ 65.00

    This book bridges the gap between strengthening the ?employee brand? and the building ?external brand image? by synthesizing the two approaches. The result is a blurring of the boundaries and assigning creative powers to both. A customer has a number of interactions with the company, and each of these interactions has an impact on the brand equity... more...

  • CIM Coursebook 08/09 Marketing Management in Practiceby Tony Curtis; John Williams

    Taylor and Francis 2008; US$ 45.95

    ?Butterworth-Heinemann?s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make... more...

  • CIM Coursebook 07/08 Managing Marketing Performanceby Helen Meek; Richard Meek; Roger Palmer; Lynn Parkinson

    Taylor and Francis 2007; US$ 37.95

    BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus,... more...

  • CIM Coursebook Marketing Environment 07/08by Mike Oldroyd

    Taylor and Francis 2007; US$ 35.95

    BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM... more...

  • Punk Marketingby Richard Laermer; Mark Simmons

    HarperCollins 2009; US$ 13.99

    The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control. In Punk Marketing , Laermer and Simmons take an irreverent, penetrating look at the seismic change in the... more...

  • Are You Ready for Web 3.0 Marketing?by Michael Tasner

    Pearson Education 2010; US$ 1.99

    This is the eBook version of the printed book. This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097) by Michael Tasner. Available in print and digital formats. The four powerful ways Web 3.0 is changing online marketing?and how to start preparing... more...

  • The Limiting Factors of Web 2.0 and How Web 3.0 Is Differentby Michael Tasner

    Pearson Education 2010; US$ 1.99

    This is the eBook version of the printed book. This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097) by Michael Tasner. Available in print and digital formats. Why ?Web 2.0? marketing isn?t as powerful as you thought?and how ?Web 3.0? will overcome... more...