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Marketing

Most popular at the top

  • Creating Market Insightby Brian D. Smith; Paul Raspin

    Wiley 2011; US$ 65.00 US$ 56.33

    "Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight.  Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you can apply your business to create lasting market advantage."... more...

  • Marketing Metaphors and Metamorphosisby Philip J. Kitchen

    Palgrave Macmillan 2008; US$ 110.00

    Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships. more...

  • Perspectives on Brandingby Jason I. Miletsky; Genevieve Smith

    Course Technology PTR 2009; US$ 29.99

    Who's the real branding expert: the agency or the brand? Each has a different approach to what brand building's really all about and the methods needed to generate consumer loyalty. Each approaches brand building strategies from a different angle a different perspective and without understanding both points of view, the picture is never fully... more...

  • Training Today's Peopleby David Edery; Ethan Mollick

    Pearson Education 2009; US$ 1.99

    This Element is an excerpt from Changing the Game: How Video Games Are Transforming the Future of Business (ISBN: 9780132357814) by David Edery and Ethan Mollick.Available in print and digital formats. Learn how powerful and cost-effective new video game technologies can supercharge business training, reaching a new generation of learners... more...

  • Innovating in a Connected Worldby Satish Nambisan; Mohanbir Sawhney

    Pearson Education 2009; US$ 1.99

    This Element is an excerpt from The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World (ISBN: 9780132339513) by Satish Nambisan and Mohanbir Sawhney.Available in print and digital formats. Crowdsourcing, innovation networks, and beyond: breakthrough techniques for driving profitable innovation from your connections... more...

  • Our Debt to Diseaseby David P. Clark

    Pearson Education 2010; US$ 1.99

    This Element is an excerpt from Germs, Genes, & Civilization: How Epidemics Shaped Who We Are Today (9780137019960) by David P. Clark. Available in print and digital formats. Is there a ?good? side to epidemics? It all depends on how you look at it? The way epidemics have intervened in history shows that disease is not uniformly... more...

  • Connective Brandingby Claudia Fisher; Christine Vallaster

    Wiley 2010; US$ 65.00 US$ 56.33

    This book bridges the gap between strengthening the ‘employee brand’ and the building ‘external brand image’ by synthesizing the two approaches. The result is a blurring of the boundaries and assigning creative powers to both. A customer has a number of interactions with the company, and each of these interactions has an impact... more...

  • A Brief Look at Some Businesses Based on Shared Social Experienceby Rawn Shah

    Pearson Education 2010; US$ 1.99

    This is the eBook version of the printed book. This Element is an excerpt from Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs (9780132357791) by Rawn Shah. Available in print and digital formats. Lessons from some of today?s most innovative social businesses: last.fm, LinkedIn, and many... more...

  • Punk Marketingby Richard Laermer; Mark Simmons

    HarperCollins 2009; US$ 13.49

    The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control. In Punk Marketing , Laermer and Simmons take an irreverent, penetrating look at the seismic change in the... more...

  • CIM Coursebook 08/09 Marketing Management in Practiceby Tony Curtis; John Williams

    Taylor and Francis 2012; US$ 45.95

    ?Butterworth-Heinemann?s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make... more...