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Marketing

Most popular at the top

  • Malcolm McDonald on Marketing Planningby Malcolm Mcdonald

    Kogan Page 2007; US$ 24.95

    Malcolm McDonald on Marketing Planning will help you appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real world. this book covers the essentials of marketing planning and the strategic marketing process. more...

  • Meatball Sundaeby Seth Godin

    Penguin Publishing Group 2007; US$ 15.00

    ?Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don?t care, as long as it?s shiny and new.? Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped... more...

  • The Future of Retail Bankingby Kent Eriksson

    Emerald Group Publishing Limited 2008; US$ 199.00

    Banks have a long history of conservatism in their business practices, however, for the past decade, changes in technology, regulation and general economic conditions have transformed the industry. This e-book assesses the opportunities and challenges facing retail banking. It finds that whilst the future of retail banking is promising, there is a... more...

  • Direct Wine Marketing Channelsby Dr Johan Bruwer

    Emerald Group Publishing Limited 2008; US$ 199.00

    Many wine businesses are finding it increasingly difficult to secure retail shelf space in the mainstream retailer-to-consumer channels. The best strategy to ensure their survival is often a stronger focus on the direct marketing channels to wine consumers. This e-book is therefore a good opportunity for highlighting both conceptual and empirical research... more...

  • eMarketing eXcellenceby PR Smith; Dave Chaffey

    Taylor and Francis 2008; US$ 61.95

    eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It... more...

  • The Marketing Gurusby Penguin Adult HC/TR; Chris Murray

    Penguin Publishing Group 2006; US$ 16.00

    Indispensable summaries of the best marketing books of our time Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview?s summaries have been acclaimed as the definitive selection service for the sophisticated business... more...

  • Focus on Markets and Marketingby Alfred Lewis

    Emerald Group Publishing Limited 2008; US$ 199.00

    This e-book presents papers which focus on the topic of Markets and Marketing. The papers focus on the Digital Myopia, Positions, Positioning, Branding, Business Costs, the Japanese Retail Sector and the South Korean Market. more...

  • Pow! Right Between the Eyesby Andy Nulman

    Wiley 2009; US$ 22.95

    Pow! Radical new methods for reaching jaded, cynicalconsumers Put simply, when it comes to your business, your new idea, evenyourself, this book can be the difference between a "Who cares?"and a "Holy cow!" Business, both big and small, is in desperate need of new waysto inspire bored and cynical consumers who have grown weary of thesame old song... more...

  • Marketing Metaphors and Metamorphosisby Philip J. Kitchen

    Palgrave Macmillan 2008; US$ 110.00

    Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships. more...

  • Perspectives on Marketingby Jason I. Miletsky; Michael Hand

    Course Technology PTR 2009; US$ 29.99

    Who's the real marketing expert: the agency or the client? Each has a different approach to what really works and what consumers will respond to. Each approaches marketing strategy from a different angle a different perspective and without understanding both points of view, the picture is never fully complete. Perspectives on Marketing is the first... more...