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Marketing

Most popular at the top

  • Killer Differentiatorsby Jacky Tai; Wilson Chew

    Marshall Cavendish International (Asia) Ptd Ltd 2009; US$ 19.25

    This book talks about the importance of differentiation in building up a business's brand: What is differentiation all about? Why is it so difficult to differentiate in today's business world? Why is it that quality, service and people do not count as key differentiators these days?. Without differentiation it is IMPOSSIBLE to build a strong... more...

  • Fascinateby Sally Hogshead

    HarperCollins 2010; US$ 13.99

    ? Fascinate is a riveting journey through the forces of fascination?how it irresistibly shapes our ideas, opinions, and relationships?and how to wield it to your advantage.? ? Alan Webber, author of Rules of Thumb In Fascinate , advertising and media personality Sally Hogshead explores what triggers fascination?one of the most powerful ways... more...

  • Full Brain Marketing for the Small Businessby DJ Heckes

    Gildan Media Corporation 2010; US$ 9.99

    Why full BRAIN Marketing? Undoubtedly, one of the most often needs in today's business world is determining how to merge traditional, digital and social media marketing in a hypercompetitive environment! Some business owners are even saying: "Innovate or Die!" Marketing has changed and the way to reach your target audience is changing. The demand... more...

  • Winning with Customersby D. Keith Pigues; Jerry D. Alderman; Karel Czanderna; Owens Corning

    Wiley 2010; US$ 73.95

    Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative... more...

  • Sales and Marketing Managementby C.P. Mahajan

    ABD Publishers 2008; US$ 40.00

    The book begins with an overview of the field, bringing within its purview the processes and principles, the problems and prospects, and the ways in which all these are handled and managed. It then comentrates its focus on the managerial skills which are so much in demand concerning marketing and sales, first through a critical discussion of what entails... more...

  • Marketing and Sales Managementby S.P. Sharma

    Paradise Publishers 2008; US$ 35.00

    The book covers preliminary areas of Marketing which are basic for beginners for Sales Management. The book is prepared for B.Com., B.B.A., M.Com., M.B.A., and some of the Diploma and Degree courses related to the Marketing field. more...

  • Marketingby Rosalind Masterson; David Pickton

    SAGE Publications 2010; US$ 90.00

    'A very good course support that also offers students interesting and updated case studies to study in groups during tutorials. This book provides a good balance of theoretical concepts and managerial insights to offer the students a comprehensive introduction to the vast subject of marketing' - Veronique Pauwels-Delassus, IESEG School of Management... more...

  • Key Concepts in Marketingby Jim Blythe

    SAGE Publications 2009; US$ 51.00

    The extremely readable and accessible format brings the reader a wealth of information, and provides a valuable reference to any student of marketing. more...

  • The Truth About Best Branding Practices (Collection)by William S. Kane; Donna Heckler; Brian D. Till; Michael R. Solomon

    Pearson Education 2010; US$ 62.99

    150 powerful bite-size techniques for creating high-value brands ? and keeping them strong! Three full books of bite-size, actionable guidance on branding and marketing! Discover how to build great brands, and keep them great... ensure branding consistency everywhere from your packaging to your salesforce? promote and leverage brand loyalty?... more...

  • How to Make Money Marketing Your Business with foursquareby Scott Bishop

    Pearson Education 2010; US$ 4.99

    Discover foursquare social marketing?and achieve powerful bottom-line results with less than an hour?s work per week. Social media marketing has many advantages, but it ain?t easy. Dollar and capital investment costs are often low, but time and resource costs can be very high. How can you find energy to do all this stuff? foursquare is different.... more...