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Marketing

Most popular at the top

  • Managing Marketing Information (RLE Marketing)by Nigel Piercy; Martin Evans

    Taylor and Francis 2014; US$ 115.00

    A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed... more...

  • Competitive Marketing (RLE Marketing)by John O'Shaughnessy

    Taylor and Francis 2014; US$ 200.00

    This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used. more...

  • Successful Direct Marketing in a Week: Teach Yourselfby Partick Forsyth

    Hodder & Stoughton 2014; Not Available

    Learn in a week what the experts learn in a lifetime more...

  • Never Be Closingby Tim Hurson; Tim Dunne

    Penguin Group US 2014; US$ 14.99

    Everyone knows that the first rule of sales is ?always be closing.? But what if the less time you spend trying to close, the more time you can devote to helping people solve problems and seize opportunities? And what if following the new rule of sales, ?always be useful,? results in more business? If you sell and if you aim to sell better, you... more...

  • The Sports Strategist: Developing Leaders for a High-Performance Industryby Irving Rein; Ben Shields; Adam Grossman

    Oxford University Press 2014; US$ 19.99

    In the $750 billion dollar sports industry, is winning on-the-field the only driver that matters for off-the-field business success? Today's high-performance sports business is more complex than ever before and presents new challenges to the industry at all levels. Sports organizations are fighting hard for the money and engagement of fans, media,... more...

  • The Mindful Marketerby Lisa Nirell

    Palgrave Macmillan 2014; US$ 28.00

    As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing. more...

  • Strategie und Technik der Markenführungby Franz-Rudolf Esch

    Franz Vahlen 2014; US$ 51.66

    Dieser Klassiker zur Markenführung zeigt die Rahmenbedingungen, Ziele und Grundsatzstrategien der Markenführung auf. Er stellt die Entwicklungen und Umsetzung der Markenidentität und Markenpositionierung ausführlich dar. Der Aufbau, die Gestaltung, die Kommunikation sowie das Wachstum von Marken werden detailliert analysiert. Komplexe Entscheidungen... more...

  • Connectby Lars Birkholm Petersen; Ron Person; Christopher Nash

    Wiley 2014; US$ 25.00

    Connect and engage across channels with the new customers Connect is the ultimate marketing guide to becoming more relevant, effective, and successful within the new marketplace. Written by a team of marketing experts serving Fortune 500 brands, this book outlines the massive paradigm shift currently taking place within the industry, and provides... more...

  • The Early Advertising Scene (RLE Marketing)by Harden B. Leachman

    Taylor and Francis 2014; US$ 115.00

    Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices... more...

  • Advertising for Account Holders (RLE Marketing)by Nigel Linacre

    Taylor and Francis 2014; US$ 100.00

    The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner?s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client... more...