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Marketing

Most popular at the top

  • CIM Coursebook 07/08 Managing Marketing Performanceby Helen Meek; Richard Meek; Roger Palmer; Lynn Parkinson

    Taylor and Francis 2007; US$ 37.95

    BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus,... more...

  • CIM Coursebook Marketing Environment 07/08by Mike Oldroyd

    Taylor and Francis 2007; US$ 35.95

    BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM... more...

  • Are You Ready for Web 3.0 Marketing?by Michael Tasner

    Pearson Education 2010; US$ 1.99

    This is the eBook version of the printed book. This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097) by Michael Tasner. Available in print and digital formats.   The four powerful ways Web 3.0 is changing online marketing?and how to start preparing... more...

  • The Limiting Factors of Web 2.0 and How Web 3.0 Is Differentby Michael Tasner

    Pearson Education 2010; US$ 1.99

    This is the eBook version of the printed book. This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097) by Michael Tasner. Available in print and digital formats.   Why ?Web 2.0? marketing isn?t as powerful as you thought?and how ?Web 3.0? will overcome... more...

  • Internet TVby Michael Tasner

    Pearson Education 2010; US$ 1.99

    This is the eBook version of the printed book. This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097) by Michael Tasner. Available in print and digital formats.   Way beyond YouTube: how to earn profits and build brands by hosting your own Internet... more...

  • Shifting from YouTube to Ustream and Beyondby Michael Tasner

    Pearson Education 2010; US$ 1.99

    This is the eBook version of the printed book. This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097), by Michael Tasner. Available in print and digital formats.     Go beyond YouTube: use Ustream.TV to deepen user interaction, build community,... more...

  • Video Marketingby Michael Tasner

    Pearson Education 2010; US$ 1.99

    This is the eBook version of the printed book. This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097), by Michael Tasner. Available in print and digital formats.     A simple, step-by-step plan for marketing through YouTube and other top online... more...

  • MicroMarketing: Get Big Results by Thinking and Acting Smallby Greg Verdino

    McGraw-Hill Education 2010; US$ 32.00

    Greg Verdino is vice president of strategy and solutions at Powered, Inc., a full-service social media agency. He has 20 years of experience in marketing and related fields and has advised such clients as American Airlines, American Express, Coca-Cola, Ford, and Panasonic. Verdino has been profiled in and quoted by many business and news media,... more...

  • Winning with Customersby D. Keith Pigues; Jerry D. Alderman; Karel Czanderna; Owens Corning

    Wiley 2010; US$ 80.00

    Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative... more...

  • Web Applicationsby Michael Tasner

    Pearson Education 2010; US$ 1.99

    This is the eBook version of the printed book. This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097) by Michael Tasner. Available in print and digital formats.   Use the newest smartphone, Facebook, and Google apps to supercharge your Web 3.0... more...