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Marketing

Most popular at the top

  • Training Today's Peopleby David Edery; Ethan Mollick

    Pearson Education 2009; US$ 1.99

    This Element is an excerpt from Changing the Game: How Video Games Are Transforming the Future of Business (ISBN: 9780132357814) by David Edery and Ethan Mollick. Available in print and digital formats.   Learn how powerful and cost-effective new video game technologies can supercharge business training, reaching a new generation of learners... more...

  • Innovating in a Connected Worldby Satish Nambisan; Mohanbir Sawhney

    Pearson Education 2009; US$ 1.99

    This Element is an excerpt from  The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World (ISBN: 9780132339513) by Satish Nambisan and Mohanbir Sawhney. Available in print and digital formats.   Crowdsourcing, innovation networks, and beyond: breakthrough techniques for driving profitable innovation from your connections... more...

  • Fascinateby Sally Hogshead

    HarperCollins 2010; US$ 13.99

    ? Fascinate is a riveting journey through the forces of fascination?how it irresistibly shapes our ideas, opinions, and relationships?and how to wield it to your advantage.? ? Alan Webber, author of Rules of Thumb  In Fascinate , advertising and media personality Sally Hogshead explores what triggers fascination?one of the most powerful ways... more...

  • Full Brain Marketing for the Small Businessby DJ Heckes

    Gildan Media Corporation 2010; US$ 9.99

    Why full BRAIN Marketing? Undoubtedly, one of the most often needs in today's business world is determining how to merge traditional, digital and social media marketing in a hypercompetitive environment! Some business owners are even saying: "Innovate or Die!" Marketing has changed and the way to reach your target audience is changing. The demand... more...

  • Our Debt to Diseaseby David P. Clark

    Pearson Education 2010; US$ 1.99

    This Element is an excerpt from Germs, Genes, & Civilization: How Epidemics Shaped Who We Are Today (9780137019960) by David P. Clark. Available in print and digital formats. ¿ Is there a ?good? side to epidemics? It all depends on how you look at it? ¿ The way epidemics have intervened in history shows that disease is not uniformly... more...

  • Connective Brandingby Claudia Fisher; Christine Vallaster

    Wiley 2010; US$ 65.00

    This book bridges the gap between strengthening the ‘employee brand’ and the building ‘external brand image’ by synthesizing the two approaches. The result is a blurring of the boundaries and assigning creative powers to both. A customer has a number of interactions with the company, and each of these interactions has an impact... more...

  • A Brief Look at Some Businesses Based on Shared Social Experienceby Rawn Shah

    Pearson Education 2010; US$ 1.99

    This is the eBook version of the printed book. This Element is an excerpt from Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs (9780132357791) by Rawn Shah. Available in print and digital formats. ¿ Lessons from some of today?s most innovative social businesses: last.fm, LinkedIn, and many... more...

  • Power Friendingby Amber Mac

    Penguin Publishing Group 2010; US$ 24.95

    "Amber understands how important it is for all of us, both as individuals and as businesses, to be able to use social media to connect with people in ways that are real and authentic. I think she's a leader in this space." -Tony Robbins, world-renowned speaker and entrepreneur Amber Mac wants to be your friend. She may be a tech-savvy... more...

  • Punk Marketingby Richard Laermer; Mark Simmons

    HarperCollins 2009; US$ 13.99

    The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control. In Punk Marketing , Laermer and Simmons take an irreverent, penetrating look at the seismic change in the... more...

  • Are You Ready for Web 3.0 Marketing?by Michael Tasner

    Pearson Education 2010; US$ 1.99

    This is the eBook version of the printed book. This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097) by Michael Tasner. Available in print and digital formats.   The four powerful ways Web 3.0 is changing online marketing?and how to start preparing... more...