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Marketing

Most popular at the top

  • Die Marke FC St. Pauli: Eine Markenanalyse des Hamburger Fußballclubsby Ulrich Niegel

    Diplomica Verlag 2010; US$ 9.37

    Hauptbeschreibung Die Beschäftigung mit der Marke im Sport und in konkretem Bezug auf Vereine ist in Deutschland verhältnismäßig neu. Dieses Buch zeigt die Materie des Markenmanagements am Beispiel des FC St. Pauli und verdeutlicht dem Leser was die Marke FC St. Pauli so besonders macht. Dabei wird aufgezeigt wie die Marke entstanden ist und welche... more...

  • Marketing Strategy from the Masters (Collection)by Philip Kotler; Nancy Lee; Paul W. Farris; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein; Larry Light; Joan Kiddon; Monique Reece

    Pearson Education 2010; US$ 119.99

    Breakthrough marketing: revitalize brands, optimize investments, link marketing to performance, even apply winning marketing strategies in the public sector   Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success? apply the right... more...

  • Consumer marketing in contemporary Chinaby Cheng Lu Wang

    Emerald Group Publishing Limited 2010; US$ 199.00

    This e-book is dedicated to helping you to get a better understanding of how China is both changing the global marketplace and is, in turn, experiencing change in its own consumer marketplace. The articles in this e-book were selected as they covered several important research topics which are very relevant in helping marketers to better understand... more...

  • CIM Coursebook 07/08 Analysis and Evaluationby Wendy Lomax

    Taylor and Francis 2012; US$ 41.95

    BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus,... more...

  • CIM Coursebook 07/08 Marketing Research and Informationby Matthew Housden

    Taylor and Francis 2012; US$ 34.95

    BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus,... more...

  • How to Make Money with Email Marketingby R. Scott Corbett

    Pearson Education 2011; US$ 4.99

    Why you need to do serious email marketing?plus practical tips and steps for getting powerful business results from email, fast!   Press ?send,? make money. Is it really that easy? Before I show you how to use email to reach more prospects, retain more customers, and make more sales, let?s discuss your customers? love-hate relationship with... more...

  • How to Make Money Marketing Your Business on YouTubeby Jamie Turner

    Pearson Education 2011; US$ 4.99

    Discover powerful, proven ways to use YouTube to attract new clients and customers!   You?ve probably watched video on YouTube or other user-generated video sites such as HowCast, Flickr, or DailyMotion. But did you know you can make money using these platforms? It?s not easy, but if you follow the path I?ll outline, you?ll find that user-generated... more...

  • How to Make Money Marketing Your Business with Tumblrby Scott Bishop

    Pearson Education 2011; US$ 4.99

    Tumblr: what it is, how it can extend your reach and deepen customer trust, and how to establish an effective Tumblr strategy for your company.   Tumblr can be a great way to jump into social media marketing. If you?re already neck deep, it?s a great way to reach an active new audience. The best part: you can feel your way around and measure... more...

  • How to Make Money with Social Media Optimizationby R. Scott Corbett

    Pearson Education 2011; US$ 4.99

    Master ?SMO?: the strategic use of social media engagement to supercharge brands, extend reach, influence conversations, build share, and drive profits.   The steep growth of online social networking sites like Facebook, Twitter, and LinkedIn marks the biggest shift in Internet use and popular culture since Google. This tidal wave of behavioral... more...

  • How to Make Money Marketing Your Android Appsby Jeffrey Hughes

    Pearson Education 2011; US$ 5.99

    A complete plan for selling your Android apps ? including little-known techniques based on Google?s unique ?open selling model?.   Unlike Apple, Google allows developers to market their Apps from any site, including your own, not just Android Market. Google?s open sales model, while still maturing, can provide advantages over Apple?s closed... more...