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- The Crown Publishing Group 2009; US$ 15.95
A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today?s online world With two-thirds new material and scores of current examples from today?s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works.... more...
- Pearson Education 2010; US$ 1.99
This is the eBook version of the printed book. This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097) by Michael Tasner. Available in print and digital formats. The four powerful ways Web 3.0 is changing online marketing?and how to start preparing... more...
- Deutscher Universitätsverlag 2015; US$ 69.99
Pablo Berger untersucht die generelle Auswirkung der Markteintrittsreihenfolge auf den unternehmerischen Erfolg. Der Autor prüft diesen Zusammenhang anhand einer breiten empirischen Basis aus marktlichen und experimentellen Daten. more...
- Emerald Group Publishing Limited 2003; US$ 199.00
This e-book addresses a lack of published material on the marketing of bank and financial services in the Asia Pacific region. From Brunei, to Fiji, to Australia, Thailand, China and Hong Kong. Nine papers cover a wide range of issues - market orientation, internet banking adoption, payment card market, relationship marketing etc. more...
- AMACOM 2015; US$ 12.00
Want to build a six-figure income business? Only a truly engaged and motivated team can get you there. In Be a Network Marketing Leader, industry superstar Mary Christensen reveals how anyone can cultivate a community that brings out the best in everyone who joins. more...
- St. Martin's Press 2015; US$ 20.99
This book cracks the supposedly indecipherable code of marketing to the New Chinese Consumer--all 1.3 billion of them. It distills what Tom Doctoroff has learned over the past eleven years in Greater China with JWT, one of the region's largest advertising agencies. Marketers of some of the world's leading brands come to China with mistaken ideas of... more...
- Physica-Verlag HD 2013; US$ 54.99
Die Modelle zur Werbewirkung haben sicherlich ein gemeinsames Merkmal: Sie beto nen die Aufnahme von Informationen als notwendige Bedingung der Erzeugung von Werbewirkung. Problematischer scheint die Bestimmung der im Sinne der Erreichung der Werbeziele zu fordernden Qualitität und Quantität entsprechender Basisprozesse der Informationsbearbeitung.... more...
- Leadstart Publishing Pvt Ltd 2015; US$ 16.00
Brand Cliche is a gentle reminder to the harassed marketer regarding the purpose of his products and how to build his brands. It has been inspired by the truths known to all marketers and brand leaders, yet forgotten by many practitioners. This is not a textbook. Its visual pages pose questions. The answers lie with the brand owners themselves.The... more...
Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the DifferenceMcGraw-Hill Education 2011; US$ 28.05
Position your company to handle any brand crisis?instantly and effectively Toyota, Tylenol, and Goldman Sachs all made the best of serious brand crises. You can, too, with Brand Turnaround ! Brand Turnaround examines a number of brand crises?explaining first what went wrong and then revealing the steps companies took to manage their recovery?all... more...