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Marketing

Most popular at the top

  • A Brief Look at Some Businesses Based on Shared Social Experienceby Rawn Shah

    Pearson Education 2010; US$ 1.99

    This is the eBook version of the printed book. This Element is an excerpt from Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs (9780132357791) by Rawn Shah. Available in print and digital formats. Lessons from some of today?s most innovative social businesses: last.fm, LinkedIn, and many... more...

  • Business Greatest Hitsby Kevin Duncan

    Bloomsbury Publishing 2010; US$ 12.99

    Modern business is a blur of jargon with thousands of books all purporting to hold the key to relentless success. The working reality is often very different . This book distils and summarises all the best current thinking in business so that you can become an authority yourself - and quickly. As well as saving hundreds of hours of reading time,... more...

  • Business-to-Business Marketingby Ross Brennan; Louise E Canning; Raymond McDowell

    SAGE Publications 2010; US$ 78.00

    The Second Edition of this bestselling B2B marketing textbook offers the same accessible clarity of insight, combined with updated and engaging examples. Each chapter contains a detailed case study to further engage the reader with the topics examined. . . - Featuring updated case studies and a range of new examples. . - Incorporating additional coverage... more...

  • Business-to-Business Marketingby Ross Brennan; Louise E Canning; Raymond McDowell

    SAGE Publications 2007; US$ 41.34

    Is there really a difference between business-to-business marketing and consumer marketing? This book helps students answer this question by examining views that argue B2B marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management. Written from an European perspective and recognizing... more...

  • Business-to-Business Marketingby Ross Brennan; Louise E Canning; Raymond McDowell

    SAGE Publications 2014; US$ 54.00

    ?This textbook stands out from others by combining multiple approaches to b2b marketing theory with up-to-date examples from practice. The inclusion of many international examples makes it invaluable for faculty and students worldwide. It is a must read for students and a truly refreshing addition to any marketing course.? - Catherine Sutton-Brady,... more...

  • Business-to-Business Marketingby Michael H. Morris; Leyland Pitt; Jr. Earl Dwight Honeycutt

    SAGE Publications 2001; US$ 169.00

    Thoroughly updated, this much anticipated new edition provides students with a comprehensive, state-of-the-art view of business to business marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include: faster product and service development; shortened product... more...

  • CEO of Earthby Simon Hammond

    Wiley 2012; US$ 27.95

    How, given the chance, would you market planet Earth as the ultimate tourist destination? Fysh Reynolds, 25-year-old MBA grad and internet superstar, must answer this question when his part-time job playing Ronald McDonald at kids' birthday parties thrusts him into an unexpected position of power. When aliens land on Earth, they mistake the golden... more...

  • CIM Coursebook 01/02 Management Information for Marketing Decisionsby Graham Axelby

    Taylor and Francis 2013; US$ 40.95

    'Management Information for Marketing Decisions 2001-2002' is a specifically tailored coursebook for students undertaking the Management Information for Marketing Decisions module of the CIM Advanced Certificate. Butterworth-Heinemann have worked closely with the Education Division of the CIM to ensure that all aspects of the text are up-to-date... more...

  • CIM Coursebook 07/08 Analysis and Evaluationby Wendy Lomax

    Taylor and Francis 2012; US$ 41.95

    BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus,... more...