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Marketing

Most popular at the top

  • Video Marketingby Michael Tasner

    Pearson Education 2010; US$ 1.99

    This is the eBook version of the printed book. This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097), by Michael Tasner. Available in print and digital formats.     A simple, step-by-step plan for marketing through YouTube and other top online... more...

  • Winning with Customersby D. Keith Pigues; Jerry D. Alderman; Karel Czanderna; Owens Corning

    Wiley 2010; US$ 80.00

    Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative... more...

  • Web Applicationsby Michael Tasner

    Pearson Education 2010; US$ 1.99

    This is the eBook version of the printed book. This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097) by Michael Tasner. Available in print and digital formats.   Use the newest smartphone, Facebook, and Google apps to supercharge your Web 3.0... more...

  • Open-Source Codeby Michael Tasner

    Pearson Education 2010; US$ 1.99

    This is the eBook version of the printed book. This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097) by Michael Tasner. Available in print and digital formats.   Open source: finding free software that can empower your next-generation marketing... more...

  • MicroMarketing: Get Big Results by Thinking and Acting Smallby Greg Verdino

    McGraw-Hill Education 2010; US$ 32.00

    Every day the world sees 1 million new blog posts, tens of millions of tweets, hundreds of millions of new pieces of Facebook content, and more than 1 billion YouTube videos. Where does your brand fit in? In our age of information saturation, consumer attention is the scarcest commodity of all?which makes your job tougher than ever. How... more...

  • Sales and Marketing Managementby C.P. Mahajan

    ABD Publishers 2008; US$ 40.00

    The book begins with an overview of the field, bringing within its purview the processes and principles, the problems and prospects, and the ways in which all these are handled and managed. It then comentrates its focus on the managerial skills which are so much in demand concerning marketing and sales, first through a critical discussion of what entails... more...

  • Key Concepts in Marketingby Jim Blythe

    SAGE Publications 2009; US$ 41.00

    The extremely readable and accessible format brings the reader a wealth of information, and provides a valuable reference to any student of marketing. more...

  • Marketing and Sales Managementby S.P. Sharma

    Paradise Publishers 2008; US$ 35.00

    The book covers preliminary areas of Marketing which are basic for beginners for Sales Management. The book is prepared for B.Com., B.B.A., M.Com., M.B.A., and some of the Diploma and Degree courses related to the Marketing field. more...

  • Establishing Your Major Social Media Objectives and Key Strategiesby Jamie Turner; Reshma Shah

    Pearson Education 2010; US$ 1.99

    This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in print and digital formats.   How to set clear objectives for your social media initiative that link tightly with your overall marketing... more...

  • How to Integrate Social Media into Your Marketing Planby Jamie Turner; Reshma Shah

    Pearson Education 2010; US$ 1.99

    This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in print and digital formats.   Make sure your social media initiatives and your broader marketing and branding programs work together and... more...