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Marketing

Most popular at the top

  • Winning with Customersby D. Keith Pigues; Jerry D. Alderman; Karel Czanderna; Owens Corning

    Wiley 2010; US$ 80.00

    Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative... more...

  • Web Applicationsby Michael Tasner

    Pearson Education 2010; US$ 1.99

    This is the eBook version of the printed book. This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097) by Michael Tasner. Available in print and digital formats.   Use the newest smartphone, Facebook, and Google apps to supercharge your Web 3.0... more...

  • Open-Source Codeby Michael Tasner

    Pearson Education 2010; US$ 1.99

    This is the eBook version of the printed book. This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097) by Michael Tasner. Available in print and digital formats.   Open source: finding free software that can empower your next-generation marketing... more...

  • Key Concepts in Marketingby Jim Blythe

    SAGE Publications 2009; US$ 41.00

    The extremely readable and accessible format brings the reader a wealth of information, and provides a valuable reference to any student of marketing. more...

  • Marketingby Rosalind Masterson; David Pickton

    SAGE Publications 2010; US$ 90.00

    'A very good course support that also offers students interesting and updated case studies to study in groups during tutorials. This book provides a good balance of theoretical concepts and managerial insights to offer the students a comprehensive introduction to the vast subject of marketing' - Veronique Pauwels-Delassus, IESEG School of Management... more...

  • Establishing Your Major Social Media Objectives and Key Strategiesby Jamie Turner; Reshma Shah

    Pearson Education 2010; US$ 1.99

    This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in print and digital formats.   How to set clear objectives for your social media initiative that link tightly with your overall marketing... more...

  • How to Integrate Social Media into Your Marketing Planby Jamie Turner; Reshma Shah

    Pearson Education 2010; US$ 1.99

    This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in print and digital formats.   Make sure your social media initiatives and your broader marketing and branding programs work together and... more...

  • The Truth About Best Branding Practices (Collection)by William S. Kane; Donna Heckler; Brian D. Till; Michael R. Solomon

    Pearson Education 2010; US$ 62.99

    150 powerful bite-size techniques for creating high-value brands ? and keeping them strong!   Three full books of bite-size, actionable guidance on branding and marketing! Discover how to build great brands, and keep them great... ensure branding consistency everywhere from your packaging to your salesforce? promote and leverage brand loyalty?... more...

  • The Top 10 Things You Must Know About Measuring ROI on Social Media Marketingby Jamie Turner; Reshma Shah

    Pearson Education 2010; US$ 2.99

    Skills, facts, strategies, techniques?whatever it takes! FT Press?s quick new Top 10s bring together the 10 most crucial things you MUST know to get great results, right now!   Ten powerful techniques and crucial insights for measuring social media ROI--and optimizing it!   When you think about it, the only truly important social media... more...

  • How to Make Money Marketing Your Business with foursquareby Scott Bishop

    Pearson Education 2010; US$ 4.99

    Discover foursquare social marketing?and achieve powerful bottom-line results with less than an hour?s work per week.   Social media marketing has many advantages, but it ain?t easy. Dollar and capital investment costs are often low, but time and resource costs can be very high. How can you find energy to do all this stuff? foursquare is different.... more...