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Marketing

Most popular at the top

  • How to Make Money with Mobile Marketing 2D Codesby Jamie Turner

    Pearson Education 2011; US$ 4.99

    25 great ways to use 2D codes to grow your business and differentiate yourself from competitors?plus a practical plan for getting started. 2D Codes are two-dimensional ways of representing digital information. They?re similar to Bar Codes, except they can provide much more information. Many newer phones come with 2D Code Readers pre-installed;... more...

  • How to Market to People Not Like Youby Kelly McDonald

    Wiley 2011; US$ 24.95

    Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like You challenges this traditional thinking about core customer bases, giving you a new approach to expand your customer base and your business.... more...

  • What You Need to Know About Marketingby Simon Middleton

    Wiley 2012; US$ 19.95

    Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing.... more...

  • CEO of Earthby Simon Hammond

    Wiley 2012; US$ 27.95

    How, given the chance, would you market planet Earth as the ultimate tourist destination? Fysh Reynolds, 25-year-old MBA grad and internet superstar, must answer this question when his part-time job playing Ronald McDonald at kids' birthday parties thrusts him into an unexpected position of power. When aliens land on Earth, they mistake the golden... more...

  • Make A Difference With Your Marketing: Teach Yourselfby Jonathan Gabay

    Hodder & Stoughton 2010; US$ 18.56

    Make a Difference with your Marketing will help you take your marketing skills to a whole new level. By honing your imaginative skills and instilling great creative planning into your marketing, you can be sure that the results will keep you ahead of the competition. Your author, Jonathan Gabay, is one of the country's most respected creative brand... more...

  • Marketing and Management Sciencesby Theodore E. Simos; Damianos P. Sakas; Nikolaos Konstantopoulos

    World Scientific Publishing Company 2010; US$ 296.00

    This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help... more...

  • Perspectives on Promotion and Database Marketingby Greg Allenby

    World Scientific Publishing Company 2010; US$ 147.00

    Quantitative marketing as a discipline started around the mid 60's and has been dominated by only a handful of individuals. Robert Blattberg is one of them and has been a leader in setting a research agenda for this discipline. The collection of articles in this book along with commentary by some of his doctoral students is a magnificent testament... more...

  • How to Become a Marketing Superstarby Jeffrey J. Fox

    Hyperion 2003; US$ 11.95

    With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'-this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian... more...

  • Business-to-Business Marketingby Ross Brennan; Louise E Canning; Raymond McDowell

    SAGE Publications 2010; US$ 78.00

    The Second Edition of this bestselling B2B marketing textbook offers the same accessible clarity of insight, combined with updated and engaging examples. Each chapter contains a detailed case study to further engage the reader with the topics examined. . . - Featuring updated case studies and a range of new examples. . - Incorporating additional coverage... more...

  • Interfirm Business-to-Business Networksby Roger Baxter; Arch G. Woodside

    Emerald Group Publishing Limited 2011; US$ 134.95

    How firms design and implement these relationships effectively, overcome poorly performing network linkages, and manage change in interfirm networks are the major topics that Volume 17 covers.  more...