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Marketing

Most popular at the top

  • A Brief Look at Some Businesses Based on Shared Social Experienceby Rawn Shah

    Pearson Education 2010; US$ 1.99

    This is the eBook version of the printed book. This Element is an excerpt from Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs (9780132357791) by Rawn Shah. Available in print and digital formats. Lessons from some of today?s most innovative social businesses: last.fm, LinkedIn, and many... more...

  • Power Friendingby Amber Mac

    Penguin Publishing Group 2010; US$ 24.95

    "Amber understands how important it is for all of us, both as individuals and as businesses, to be able to use social media to connect with people in ways that are real and authentic. I think she's a leader in this space." -Tony Robbins, world-renowned speaker and entrepreneur Amber Mac wants to be your friend. She may be a tech-savvy... more...

  • Punk Marketingby Richard Laermer; Mark Simmons

    HarperCollins 2009; US$ 13.99

    The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control. In Punk Marketing , Laermer and Simmons take an irreverent, penetrating look at the seismic change in the... more...

  • Are You Ready for Web 3.0 Marketing?by Michael Tasner

    Pearson Education 2010; US$ 1.99

    This is the eBook version of the printed book. This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097) by Michael Tasner. Available in print and digital formats. The four powerful ways Web 3.0 is changing online marketing?and how to start preparing... more...

  • The Limiting Factors of Web 2.0 and How Web 3.0 Is Differentby Michael Tasner

    Pearson Education 2010; US$ 1.99

    This is the eBook version of the printed book. This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097) by Michael Tasner. Available in print and digital formats. Why ?Web 2.0? marketing isn?t as powerful as you thought?and how ?Web 3.0? will overcome... more...

  • Internet TVby Michael Tasner

    Pearson Education 2010; US$ 1.99

    This is the eBook version of the printed book. This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097) by Michael Tasner. Available in print and digital formats. Way beyond YouTube: how to earn profits and build brands by hosting your own Internet... more...

  • Shifting from YouTube to Ustream and Beyondby Michael Tasner

    Pearson Education 2010; US$ 1.99

    This is the eBook version of the printed book. This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097), by Michael Tasner. Available in print and digital formats. Go beyond YouTube: use Ustream.TV to deepen user interaction, build community,... more...

  • Video Marketingby Michael Tasner

    Pearson Education 2010; US$ 1.99

    This is the eBook version of the printed book. This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097), by Michael Tasner. Available in print and digital formats. A simple, step-by-step plan for marketing through YouTube and other top online... more...

  • MicroMarketing: Get Big Results by Thinking and Acting Smallby Greg Verdino

    McGraw-Hill Education 2010; US$ 32.00

    Praise for microMARKETING ?Greg presents the greatest hits of social media marketing, a litany of stories designed to persuade you to stop demanding the web conform to your desire for mass?and instead realize that mattering a lot to a few people is worth far more than mattering just a little to everyone.? ?SETH GODIN, author of Linchpin ... more...

  • Winning with Customersby D. Keith Pigues; Jerry D. Alderman; Karel Czanderna; Owens Corning

    Wiley 2010; US$ 73.95

    Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuablecustomer relationships, outperform the competition, and unlockprofitable growth. Companies are blind to opportunities for profitable customerrelationships without a deep understanding of how they createcustomer value relative... more...