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Marketing

Most popular at the top

  • CIM Coursebook 07/08 Managing Marketing Performanceby Helen Meek; Richard Meek; Roger Palmer; Lynn Parkinson

    Taylor and Francis 2007; US$ 37.95

    BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus,... more...

  • CIM Coursebook 07/08 Marketing Research and Informationby Matthew Housden

    Taylor and Francis 2012; US$ 34.95

    BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus,... more...

  • CIM Coursebook 08/09 Managing Marketing Performanceby Helen Meek; Richard Meek; Roger Palmer; Lynn Parkinson

    Taylor and Francis 2012; US$ 41.95

    ?Butterworth-Heinemann?s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make... more...

  • CIM Coursebook 08/09 Marketing Communicationsby Chris Fill; Graham Hughes

    Taylor and Francis 2012; US$ 46.95

    ?Butterworth-Heinemann?s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make... more...

  • CIM Coursebook 08/09 Marketing Information and Researchby Matthew Housden

    Taylor and Francis 2012; US$ 35.95

    ?Butterworth-Heinemann?s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make... more...

  • CIM Coursebook 08/09 Marketing Management in Practiceby Tony Curtis; John Williams

    Taylor and Francis 2008; US$ 45.95

    ?Butterworth-Heinemann?s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make... more...

  • CIM Coursebook Marketing Environment 07/08by Mike Oldroyd

    Taylor and Francis 2007; US$ 35.95

    BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM... more...

  • CIM Coursebook Marketing Information and Researchby Matthew Housden

    Taylor and Francis 2012; US$ 45.95

    ?Butterworth-Heinemann?s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make... more...

  • The CMO's Periodic Tableby Drew Neisser

    Pearson Education 2015; US$ 23.99

    Imagine how much you would learn if you could converse with 64 of the brightest minds in marketing. Now imagine if those conversations were focused on all the essential elements that go into being a top-notch chief marketing officer and organized into seven logical, intuitive categories. Now you can stop imagining, and start reading The CMO?s... more...

  • Cambridge Marketing Handbook: Philosophyby Charles Nixon

    Kogan Page 2013; US$ 19.99

    This handbook sets the scene for marketers while asking some uncomfortable questions and raising some challenging issues. Do we need marketing at all and why do we get it wrong? Putting marketing in context with other functions for those who are new to the discipline, it begins to establish a Modus Operandi. For many, the operation of marketing comes... more...