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Marketing

Most popular at the top

  • Connective Brandingby Claudia Fisher; Christine Vallaster

    Wiley 2010; US$ 65.00

    This book bridges the gap between strengthening the ‘employee brand’ and the building ‘external brand image’ by synthesizing the two approaches. The result is a blurring of the boundaries and assigning creative powers to both. A customer has a number of interactions with the company, and each of these interactions has an impact... more...

  • Power Friendingby Amber Mac

    Penguin Group US 2010; US$ 24.95

    "Amber understands how important it is for all of us, both as individuals and as businesses, to be able to use social media to connect with people in ways that are real and authentic. I think she's a leader in this space." -Tony Robbins, world-renowned speaker and entrepreneur Amber Mac wants to be your friend. She may... more...

  • Punk Marketingby Richard Laermer; Mark Simmons

    HarperCollins 2009; US$ 13.99

    The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control. In Punk Marketing , Laermer and Simmons take an irreverent, penetrating look at the seismic change in the... more...

  • CIM Coursebook 08/09 Marketing Management in Practiceby Tony Curtis; John Williams

    Taylor and Francis 2012; US$ 45.95

    ?Butterworth-Heinemann?s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make... more...

  • CIM Coursebook 07/08 Managing Marketing Performanceby Helen Meek; Richard Meek; Roger Palmer; Lynn Parkinson

    Taylor and Francis 2012; US$ 37.95

    BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus,... more...

  • CIM Coursebook Marketing Environment 07/08by Mike Oldroyd

    Taylor and Francis 2012; US$ 35.95

    BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM... more...

  • MicroMarketing: Get Big Results by Thinking and Acting Smallby Greg Verdino

    McGraw-Hill Education 2010; US$ 26.95

    Every day the world sees 1 million new blog posts, tens of millions of tweets, hundreds of millions of new pieces of Facebook content, and more than 1 billion YouTube videos. Where does your brand fit in? In our age of information saturation, consumer attention is the scarcest commodity of all—which makes your job tougher than ever. How... more...

  • Winning with Customersby D. Keith Pigues; Jerry D. Alderman; Karel Czanderna; Owens Corning

    Wiley 2010; US$ 73.95

    Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative... more...

  • Key Concepts in Marketingby Jim Blythe

    SAGE Publications 2009; US$ 51.00

    The extremely readable and accessible format brings the reader a wealth of information, and provides a valuable reference to any student of marketing. more...

  • Marketingby Rosalind Masterson; David Pickton

    SAGE Publications 2010; US$ 90.00

    Designed specifically for students new to marketing, the Second Edition of this much-loved book provides students with all they need know to succeed in their introductory course. more...