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Marketing

Most popular at the top

  • Connective Brandingby Claudia Fisher; Christine Vallaster

    Wiley 2010; US$ 65.00

    This book bridges the gap between strengthening the ‘employee brand’ and the building ‘external brand image’ by synthesizing the two approaches. The result is a blurring of the boundaries and assigning creative powers to both. A customer has a number of interactions with the company, and each of these interactions has an impact... more...

  • Punk Marketingby Richard Laermer; Mark Simmons

    HarperCollins 2009; US$ 13.99

    The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control. In Punk Marketing , Laermer and Simmons take an irreverent, penetrating look at the seismic change in the... more...

  • CIM Coursebook 08/09 Marketing Management in Practiceby Tony Curtis; John Williams

    Taylor and Francis 2012; US$ 45.95

    ?Butterworth-Heinemann?s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make... more...

  • CIM Coursebook 07/08 Managing Marketing Performanceby Helen Meek; Richard Meek; Roger Palmer; Lynn Parkinson

    Taylor and Francis 2012; US$ 37.95

    BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus,... more...

  • CIM Coursebook Marketing Environment 07/08by Mike Oldroyd

    Taylor and Francis 2012; US$ 35.95

    BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM... more...

  • Winning with Customersby D. Keith Pigues; Jerry D. Alderman; Karel Czanderna; Owens Corning

    Wiley 2010; US$ 73.95

    Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative... more...

  • Marketingby Rosalind Masterson; David Pickton

    SAGE Publications 2010; US$ 90.00

    'A very good course support that also offers students interesting and updated case studies to study in groups during tutorials. This book provides a good balance of theoretical concepts and managerial insights to offer the students a comprehensive introduction to the vast subject of marketing' - Veronique Pauwels-Delassus, IESEG School of Management... more...

  • Sales and Marketing Managementby C.P. Mahajan

    ABD Publishers 2008; US$ 40.00

    The book begins with an overview of the field, bringing within its purview the processes and principles, the problems and prospects, and the ways in which all these are handled and managed. It then comentrates its focus on the managerial skills which are so much in demand concerning marketing and sales, first through a critical discussion of what entails... more...

  • Marketing and Sales Managementby S.P. Sharma

    Paradise Publishers 2008; US$ 35.00

    The book covers preliminary areas of Marketing which are basic for beginners for Sales Management. The book is prepared for B.Com., B.B.A., M.Com., M.B.A., and some of the Diploma and Degree courses related to the Marketing field. more...

  • The Truth About Best Branding Practices (Collection)by William S. Kane; Donna Heckler; Brian D. Till; Michael R. Solomon

    Pearson Education 2010; US$ 62.99

    150 powerful bite-size techniques for creating high-value brands ? and keeping them strong!   Three full books of bite-size, actionable guidance on branding and marketing! Discover how to build great brands, and keep them great... ensure branding consistency everywhere from your packaging to your salesforce? promote and leverage brand loyalty?... more...