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Marketing

  • Exchange Traded Fund-Ratingby

    Bank-Verlag 2012; US$ 80.77

    Exchange Traded Funds (ETFs) stellen Anleger vor besondere Herausforderungen in der Beurteilung: Produktqualität, Indexqualität sowie Informationsqualität und Transparenz spielen eine besondere Rolle. Durch ETF-Ratings werden qualitative und quantitative Methoden kombiniert, teils in Scoring- Modellen objektiviert und Merkmalsausprägungen zu Panelergebnissen... more...

  • Corporate Social Capital and Liabilityby

    Springer US 2013; US$ 183.00

    Introduction: CSC: The Structure of Advantage and Disadvantage; S.M. Gabbay, R.Th.A.J. Leenders. Section I: Conceptual Issues - Theory, Models, and Measurement. 1. Organizational Networks and Corporate Social Capital; D. Knoke. 2. Social Capital of Organization: Conceptualization, Level of Analysis, and Performance Implications; J.M. Pennings,... more...

  • Service Managementby

    Springer New York 2011; US$ 139.00

    First book to address service management as a unique competitive advantage in the retail industry Addresses the latest developments in the industry, such as electronic retailing, multichannel marketing, self-service technology, service innovation, and social media Cuts across traditional barriers between operations, marketing, human resources,... more...

  • Strategic Urban Health Communicationby

    Springer New York 2013; US$ 189.00

    Brings urban and global perspectives to the field of health communication Covers key global health issues such as childhood obesity, reproductive health, and cancer Special focus on developing countries more...

  • Consumer-Centric Category Managementby ACNielsen; John Karolefski; Al Heller

    Wiley 2012; US$ 52.00

    In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980’s forms the foundation of many companies’ approach to category management. In still others, particularly... more...

  • Brand Relevanceby David A. Aaker

    Wiley 2010; US$ 32.95

    Branding guru Aaker shows how to eliminate the competition andbecome the lead brand in your market This ground-breaking book defines the concept of brand relevanceusing dozens of case studies-Prius, Whole Foods, Westin, iPad andmore-and explains how brand relevance drives market dynamics, whichgenerates opportunities for your brand and threats for... more...

  • Three Threats to Brand Relevanceby David A. Aaker

    Wiley 2013; US$ 3.99

    "Threats to brand relevance are always lurking around thecorner. Your brand is virtually never immune from the risk offading instead of being energized or being damaged instead ofstrengthened."— David Aaker From branding guru David Aaker comes Three Threats to BrandRelevance , a provocative new offering in the Jossey-Bass ShortFormat series.... more...

  • Building Strong Brandsby David A. Aaker

    Free Press 2011; US$ 30.00

    As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real... more...

  • Building Strong Brandsby David A. Aaker

    Simon & Schuster UK 2012; Not Available

    As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real... more...

  • Building Strong Brandsby David A. Aaker

    Simon & Schuster UK 2012; Not Available

    As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real... more...