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Marketing

  • Consumer Insightby

    Kogan Page 2004; US$ 39.95

    Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on. more...

  • China?s Neighborsby Dezan Shira & Associates

    Springer Berlin Heidelberg 2012; US$ 39.95

    This China Briefing guide offers a business-oriented overview of China?s relations with its 14 neighbor countries: Afghanistan, Bhutan, India, Kazakhstan, Kyrgyzstan, Laos, Myanmar, Mongolia, Nepal, North Korea, Pakistan, Russia, Tajikistan and Vietnam. more...

  • Doing Business in Indiaby Dezan Shira & Associates; Chris Devonshire-Ellis

    Springer Berlin Heidelberg 2012; US$ 39.95

    Here is a thorough guide to India?s key demographics, business opportunities and infrastructure by region. Includes information on business establishment procedures, economic zones, labor and tax considerations, Indian business etiquette and culture and more. more...

  • The Yangtze River Deltaby Dezan Shira & Associates; Chris Devonshire-Ellis; Samantha L. Jones; Eunice Ku

    Springer Berlin Heidelberg 2012; US$ 50.76

    Designed with the foreign investor in mind, this China Briefing guide presents region- and city-specific intelligence available through few other English sources. Offers an engaging compilation of practical information needed for doing business in the region. more...

  • Consumer-Centric Category Managementby ACNielsen; John Karolefski; Al Heller

    Wiley 2012; US$ 57.00 US$ 49.40

    In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980’s forms the foundation of many companies’ approach to category management. In still others, particularly... more...

  • Brand Relevanceby Aaker

    Wiley 2010; US$ 32.95 US$ 28.99

    Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats... more...

  • Three Threats to Brand Relevanceby Aaker

    Wiley 2013; US$ 3.99 US$ 3.46

    "Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened."— David Aaker From branding guru David Aaker comes Three Threats to Brand Relevance , a provocative new offering in the Jossey-Bass Short Format... more...

  • Building Strong Brandsby David A. Aaker

    Free Press 2011; US$ 30.00

    As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real... more...

  • Brand Portfolio Strategyby David A. Aaker

    Free Press 2009; US$ 30.00

    In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class... more...

  • Managing Brand Equityby David A. Aaker

    Free Press 2009; US$ 35.00

    The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive... more...