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Marketing

  • Exchange Traded Fund-Ratingby

    Bank-Verlag 2012; US$ 84.22

    Exchange Traded Funds (ETFs) stellen Anleger vor besondere Herausforderungen in der Beurteilung: Produktqualität, Indexqualität sowie Informationsqualität und Transparenz spielen eine besondere Rolle. Durch ETF-Ratings werden qualitative und quantitative Methoden kombiniert, teils in Scoring- Modellen objektiviert und Merkmalsausprägungen zu Panelergebnissen... more...

  • Die Effektivität der Telekommunikationsregulierung in Europaby

    Springer Berlin Heidelberg 2008; US$ 44.99

    Die markt- und wettbewerbsorientierte Regulierung der Telekommunikation ist seit Jahren wichtiger Gegenstand europäischer Richtliniensetzung und nationaler Gesetzgebungen. Die Liberalisierung der europäischen Telekommunikationsmärkte hat zu erheblich veränderten Marktstrukturen sowie zu Wachstum geführt. Nun steht erneut eine Überprüfung und Weiterentwicklung... more...

  • China?s Neighborsby Dezan Shira & Associates

    Springer Berlin Heidelberg 2012; US$ 49.95

    This China Briefing guide offers a business-oriented overview of China?s relations with its 14 neighbor countries: Afghanistan, Bhutan, India, Kazakhstan, Kyrgyzstan, Laos, Myanmar, Mongolia, Nepal, North Korea, Pakistan, Russia, Tajikistan and Vietnam. more...

  • Doing Business in Indiaby Dezan Shira & Associates; Chris Devonshire-Ellis

    Springer Berlin Heidelberg 2012; US$ 49.95

    Here is a thorough guide to India?s key demographics, business opportunities and infrastructure by region. Includes information on business establishment procedures, economic zones, labor and tax considerations, Indian business etiquette and culture and more. more...

  • The Yangtze River Deltaby Dezan Shira & Associates; Chris Devonshire-Ellis; Samantha L. Jones; Eunice Ku

    Springer Berlin Heidelberg 2012; US$ 59.95

    Designed with the foreign investor in mind, this China Briefing guide presents region- and city-specific intelligence available through few other English sources. Offers an engaging compilation of practical information needed for doing business in the region. more...

  • The Marketing Mixby 50MINUTES.COM

    Primento Digital 2015; US$ 7.99

    Master the 4 Ps of marketing  This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time. In 50minutes you will be able to:    ? Launch a new product or test an existing marketing strategy    ? Understand the 4 Ps of the marketing mix and use... more...

  • Benchmarkingby 50MINUTES.COM

    Primento Digital 2015; US$ 4.99

    Analyze performance and adapt your procedures This book is a practical and accessible guide to understanding and implementing benchmarking, providing you with the essential information and saving time.  In 50 minutes you will be able to:      ? Understand the different types of benchmarking and choose the best one for your company     ? Catch... more...

  • Gestalt Psychologyby 50MINUTES.COM

    Primento Digital 2015; US$ 7.99

    Influence customer perceptions and make advertising more memorable! This book is a practical and accessible guide to understanding and implementing Gestalt psychology, providing you with the essential information and saving time. In 50minutes you will be able to:    ? Understand the basic principles of Gestalt psychology and what they reveal... more...

  • Maslow's Hierarchy of Needsby 50MINUTES.COM

    Primento Digital 2015; US$ 7.99

    Understand the true foundations of human motivation This book is a practical and accessible guide to understanding and implementing Maslow?s Hierarchy of Needs, providing you with the essential information and saving time.In 50 minutes you will be able to:    ? Understand the five different levels of needs experienced by all humans    ? Adapt... more...

  • Pareto's Principleby 50MINUTES.COM

    Primento Digital 2015; US$ 7.99

    Expand your business with the 80/20 rule! This book is a practical and accessible guide to understanding and implementing Pareto?s Principle, providing you with the essential information and saving time. In 50 minutes you will be able to:       ? Understand Pareto?s Principle and how to identify the 80/20 ratio in any area of your life or... more...