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  • Marketing Communicationsby Babek Taheri; Geraldine Bell

    Goodfellow Publishers Ltd 2016; US$ 55.00


  • Brand Desireby Nicholas Ind; Oriol Iglesias

    Bloomsbury Publishing 2016; US$ 24.99

    Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a willingness to act as brand champions, participate in online communities, co-create innovative ideas, and show the sort of commitment that is normally associated with fervent employees. However,... more...

  • Crack the Marketing Case and Interview like a CMOby Nitish Rai Gupta

    Bloomsbury Publishing 2016; US$ 6.99

    Crack the marketing case and interview like a CMO' is intended to help students and working professionals in their marketing case training and interview prep. It shows you how to acquire and become expert at skills required to solve any marketing case problem and successfully crack your marketing interview (personal and technical). It leverages Nitish's... more...

  • Multivariate Analysis with LISRELby Karl G. Jöreskog; Ulf H. Olsson; Fan Y. Wallentin

    Springer International Publishing 2016; US$ 97.97

    This book traces the theory and methodology of multivariate statistical analysis and shows how it can be conducted in practice using the LISREL computer program. It presents not only the typical uses of LISREL, such as confirmatory factor analysis and structural equation models, but also several other multivariate analysis topics, including regression... more...

  • Ladders & Trampolinesby Musa Kalenga

    Jonathan Ball Publishers 2016; US$ 5.99

    Dynamic young business marketer and strategist Musa Kalenga introduces us to Ladders and Trampolines, his model for how to be effective in the competitive arena of contemporary marketing.The concept of a Ladder Mentality versus a Trampoline Mentality is a simple one. The step-by-step Ladder approach leads to incremental growth, which may be somewhat... more...

  • Mehrstufige Eigenmarkenby Philipp Noormann

    Springer Fachmedien Wiesbaden 2016; US$ 50.31

    Philipp Noormann untersucht die strategischen Ziele, die Einzelhändler mit ihren Eigenmarken verfolgen, und die Einflussfaktoren auf die Kaufbereitschaft für Eigenmarken unterschiedlicher Qualitätsstufen. Auf Basis von Vorstudien, eines großzahligen Online-Experiments und der Auswertung eines umfangreichen Transaktionsdatensatzes eines führenden europäischen... more...

  • What Customers Craveby Nicholas J. Webb

    AMACOM 2016; US$ 25.00

    What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you?re well on your way to success. Jam-packed with tools and examples, ... more...

  • Analytics in Smart Tourism Designby Zheng Xiang; Daniel R. Fesenmaier

    Springer International Publishing 2016; US$ 130.64

    This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management. It is divided into five parts: Part one on travel demand analytics focuses on conceptualizing and implementing... more...

  • Progress in Location-Based Services 2016by Georg Gartner; Haosheng Huang

    Springer International Publishing 2016; US$ 206.85

    This book offers a selection of the best papers presented at the 13th International Symposium on Location Based Services (LBS 2016), which was held in Vienna (Austria) from November 14 to 16, 2016. It provides an overview of recent research in the field, including the latest advances in outdoor/indoor positioning, smart environment, spatial modeling,... more...

  • Marktforschung der Zukunft - Mensch oder Maschineby Bernhard Keller; Hans-Werner Klein; Stefan Tuschl

    Springer Fachmedien Wiesbaden 2016; US$ 36.59

    Dieses Buch macht deutlich, wie Big Data, Social Media und automatisierte sowie innovative Methoden das Berufsfeld der Marktforschung verändern und wie sich die Branche neu aufstellen kann. Die wichtigste Erkenntnis: Die menschliche Arbeitskraft ist nach wie vor gefragt! Renommierte Marktforschungsexperten aus unterschiedlichen Branchen beschreiben,... more...