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Marketing

  • The Management of Luxuryby Benjamin Berghaus; Günter Müller-Stewens; Sven Reinecke

    Kogan Page 2014; US$ 60.00

    In The Management of Luxury, 50 contributors from 11 countries and 23 top academic institutions working at the forefront of luxury management research provide experienced luxury managers and luxury researchers with insightful marketing and management perspectives on the luxury market. The Management of Luxury is a book for those who marvel at the industry... more...

  • Promotional Marketingby Roddy Mullin

    Kogan Page 2014; US$ 34.95

    The new edition of Promotional Marketing, formerly Sales Promotion (2010), details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy. Updated throughout, Promotional Marketing also features the latest best practice advice for working in digital... more...

  • What Stays in Vegasby Adam Tanner

    PublicAffairs 2014; US$ 27.99

    The greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone. In Las Vegas, no company knows the value of data better than Caesars Entertainment. Many thousands of enthusiastic clients pour through the ever-open... more...

  • Handbook of Research on Marketing and Corporate Social Responsibilityby R. P. Hill; R. Langan

    Edward Elgar Publishing 2014; US$ 40.00

    The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives. more...

  • Relationship Management and the Management of Projectsby Hedley Smyth

    Taylor and Francis 2014; US$ 59.95

    Relationship Management and the Management of Projects is a guide to successfully building and managing relationships as a project manager and in the project business. Relationship management is a core skill for any project business to develop capabilities and manage the interface with projects, providing guidance to project managers as they... more...

  • Marketing Communicationsby Lynne Eagle; Stephan Dahl; Barbara Czarnecka; Jenny Lloyd

    Taylor and Francis 2014; US$ 63.95

    With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the world won?t sell without the right reach to your potential... more...

  • The One Week Marketing Planby Mark Satterfield

    BenBella Books, Inc. 2014; US$ 24.95

    We?re told marketing is hard. That it requires months of analysis, weeks of brainstorming, and years of consistent implementation. To succeed in marketing, you need the fortitude of General Patton, the genius of Don Draper, and the cash reserves of Warren Buffet. WRONG. One week. That?s all it takes for most small and medium-sized businesses to dramatically... more...

  • Retail Product Managementby Rosemary Varley

    Taylor and Francis 2014; US$ 51.95

    Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the necessary skills to understand and tackle these challenges.... more...

  • The Definitive Guide to Marketing Analytics and Metrics (Collection)by Cesar Brea; Rajkumar Venkatesan; Paul Farris; Ronald T. Wilcox; Neil Bendle; Phillip E. Pfeifer; David Reibstein

    Pearson Education 2014; US$ 184.99

    A brand new collection introducing today's most powerful strategies and techniques for measuring and optimizing marketing? 3 authoritative books, now in a convenient e-format, at a great price!   3 authoritative Books help you measure, analyze, and optimize every marketing investment you'll ever make   Measuring and optimize... more...

  • Customer Experience 3.0by John A. Goodman

    AMACOM 2014; US$ 19.95

    With developments like smart phones, social media, mobile connectivity, big data, and speech analytics, businesses have more opportunities to enhance the customer experience than ever before. Not only that...customers expect more. Unfortunately, many companies fail to take advantage of and properly manage the tools that now exist, delivering a series... more...