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Marketing

  • Sales Mindby Helen Kensett

    Profile Books 2016; US$ 13.31

    We're all selling something every day, whether at work or closer to home. But with advanced technology and mass competition, it's never been harder to capture people's attention. That's why we need to develop our sales mind: mastering our innate selling skills will help us cut through the noise in any situation. Drawing on the wisdom of psychology,... more...

  • Marketing Communicationsby Ze Zook; PR Smith

    Kogan Page 2016; US$ 70.00

    Examine the many and varied forms of marketing with this book which guides students and practitioners through each modern marketing communications tool. more...

  • Business-to-Business Marketingby Mark Eardley; Charlie Stewart

    Penguin Random House South Africa 2016; US$ 12.00

    The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers? expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today?s corporate decision-makers still need to know who you are, what you do... more...

  • The Routledge Companion to Marketing Historyby D.G. Brian Jones; Mark Tadajewski

    Taylor and Francis 2016; US$ 67.95

    The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories... more...

  • Consumers in Contextby Gordon Foxall

    Taylor and Francis 2016; US$ 275.00

    This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question ?where does consumer... more...

  • Marketing Strategy for Creative and Cultural Industriesby Bonita M. Kolb

    Taylor and Francis 2016; US$ 54.95

    Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life... more...

  • Digitaler Darwinismusby Ralf T. Kreutzer; Karl-Heinz Land

    Springer Fachmedien Wiesbaden 2016; US$ 39.99

    Dieses Buch liefert wertvolle Hilfestellungen und Denkanstöße, um kreative Lösungsprozesse im Unternehmen anzustoßen. Die Autoren präsentieren Best Practices und machen Mut, eigene Ideen auszuprobieren, solange der Markt Fehler noch verzeiht. Sie zeigen, wie man den Herausforderungen begegnet, die mit der zunehmenden Digitalisierung, den sozialen... more...

  • Brand Page Attachmentby Barbara Kleine-Kalmer

    Springer Fachmedien Wiesbaden 2016; US$ 79.99

    Barbara Kleine-Kalmeranalyses the impact of branding in social networks and introduces theconstruct of brand page attachment. On the basis of a comprehensive quantitativestudy she validates the construct as relevant for user behavior andinvestigates which instruments and antecedents influence brand page attachment.Through these conceptually and... more...

  • Marketingby Reinhold Decker; Frank Kroll; Martin Meißner; Ralf Wagner

    Springer Berlin Heidelberg 2016; US$ 29.99

    Das Buch bietet Lesern einen kompakten Einstieg in das moderne Marketing. Dabei legen die Autoren besonderen Wert auf die Vermittlung eines elementaren Methoden- und Modellverständnisses. Dadurch soll der Leser in die Lage versetzt werden, qualitatives Faktenwissen mit analytischen Denkprinzipien zu verbinden, um auf dieser Grundlage profunde Marketingentscheidungen... more...

  • Branding Masculinityby Elizabeth C. Hirschman

    Taylor and Francis 2016; US$ 54.95

    Branding Masculinity examines two ideologies of masculinity ? one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current forms of masculinity and both similarities and differences are identified. Six product categories compose the Constellation of Masculinity for both groups.... more...