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Marketing

  • Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Lifeby Lawrence Samuel

    ABC-CLIO 2017; US$ 37.00

    The graying of America is undeniable, with an estimated 10,000 boomers turning 65 every day. But to dismiss the baby boomer generation as a group no longer worth marketing to would be foolish. According to the Census Bureau, in 2029—the year when the last boomer will have turned 65—there will still be more than 61 million boomers, roughly 17 percent... more...

  • Contemporary Issues in Marketing and Consumer Behaviourby Elizabeth Parsons; Pauline Maclaran; Andreas Chatzidakis

    Taylor and Francis 2017; US$ 59.95

    This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation. Topics new to this edition include: * the moralised brandscape; * the politics of consumption;... more...

  • Film Marketingby Finola Kerrigan

    Taylor and Francis 2017; US$ 46.95

    The role of the film marketer is both vital and challenging. Promotion is one of the industry’s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit. These market conditions make this a unique industry and film marketing... more...

  • Indigenous Aspirations and Rightsby Amy Klemm Verbos; Ella Henry; Ana Maria Peredo

    Taylor and Francis 2017; US$ 46.95

    Indigenous peoples are recognised as groups with specific rights based on their historical ties to particular territories. The United Nations estimates there are 370 million Indigenous peoples, with Indigenous populations being recognised in Australia, Canada, New Zealand, the United States, the Arctic region, Central and South America, and across... more...

  • Supplier Relationships to Family Firmsby Christoph Rose

    Springer Fachmedien Wiesbaden 2017; US$ 61.87

    Christoph Rose provides a broader differentiation of the perspective on family-owned companies. In contrast to several studies that merely discuss family-owned companies and non-family companies, his analysis is based on family influence, so the dominating heterogeneity of family-owned companies in practice is taken into account. The author provides... more...

  • Sustainability and Managementby K?ymet Çal?yurt; Ülkü Yüksel

    Taylor and Francis 2017; US$ 149.95

    In the wake of the 1987 Brundtland Report, sustainable development has become key to the management systems within businesses, and a means by which companies can increase their long-term value. Being a ‘sustainable company’ increasingly means ‘staying alive in business’ and has become a necessity for all kinds of enterprises, from the micro-sized... more...

  • Digitalizing Consumptionby Franck Cochoy; Johan Hagberg; Magdalena Petersson McIntyre; Niklas Sörum

    Taylor and Francis 2017; US$ 54.95

    Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices which further encourage consumers to communicate and... more...

  • Die Produktgestaltung von Klimaschutzfonds als nachhaltiges Anlageprodukt für Privatanlegerby Thomas Steiauf

    Springer Fachmedien Wiesbaden 2017; US$ 61.80

    Thomas Steiauf deckt in diesem Buch die Präferenzen von Retailanlegern für Klimaschutzfonds auf. Er arbeitet heraus, welche Bedeutung klassische Produktmerkmale eines Fonds wie Risiko und Rendite im Vergleich zu nachhaltigen Produktmerkmalen besitzen und wie diese Merkmale ausgestaltet sein sollten. Darüber hinaus zeigt der Autor, wie die Präferenzen... more...

  • Consumer Law and Socioeconomic Developmentby Claudia Lima Marques; Dan Wei

    Springer International Publishing 2017; US$ 151.77

    This book reflects the research output of the Committee on the International Protection of Consumers of the International Law Association (ILA). The Committee was created in 2008, with a mandate to study the role of public and private law to protect consumers, review UN Guidelines, and to model laws, international treaties and national legislations... more...

  • Perennial Sellerby Ryan Holiday

    Profile Books 2017; US$ 7.98

    Bestselling author and marketing strategist Ryan Holiday reveals to creatives of all stripes-authors, entrepreneurs, musicians, filmmakers, fine artists-how a classic work is made and marketed. Classic. Evergreen. Cult. Backlist. We can all identify with products that seem to last forever and just keep selling. But how can we create things that... more...