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Marketing

  • The Activation Imperativeby William Rosen; Laurence Minsky; Rory Sutherland

    Rowman & Littlefield Publishers 2016; US$ 41.99

    In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses?from Fortune 500s to local entrepreneurs?can manage today?s complex and fragmented marketing landscape, respond to consumers? new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.... more...

  • Colour Psychology Todayby June McLeod

    John Hunt Publishing 2016; US$ 7.99

    To pursue excellence through the intelligent appliance of colour. more...

  • Brand Protection in the Online Worldby David N. Barnett

    Kogan Page 2016; US$ 31.70

    Exploring the full spectrum of Internet infringement, monitoring and enforcement, this book gives readers an overview of the threats most commonly faced by brands today. more...

  • In Your Creative Elementby Claire Bridges

    Kogan Page 2016; US$ 21.13

    Based on the periodic table, In Your Creative Element follows nine groupings of 62 creative elements and covers the principles, values and attitudes associated with creativity. more...

  • Critical Thinking for Marketers, Volume IIby David Dwight; Terry Grapentine; David Soorholtz

    Business Expert Press 2016; US$ 19.95

    This second volume of Critical Thinking for Marketers expands your background knowledge of other areas of critical thinking that are making major contributions to both marketing as a social science and marketing as an applied science. Section I, Think Better, provides introductory discussions of - marketing as a science; the difference between correlation... more...

  • Critical Thinking for Marketers, Volume Iby David Dwight; Terry Grapentine; David Soorholtz

    Business Expert Press 2016; US$ 19.95

    All marketing actions, whether preceded by formal or informal decision-making processes, are based on what philosophers call ?arguments.? An argument is a set of related statements comprising premises and a conclusion. Ideally, premises give an audience good reasons for accepting your argument?s conclusion. In marketing, these ?conclusions? are normative... more...

  • Retail Designby Ann Petermans; Anthony Kent

    Taylor and Francis 2016; US$ 149.95

    The late twentieth century saw rapid growth in consumption and the expansion of retailing and services. This was reflected in the number and type of stores and locations, from regional shopping malls and out-of-town superstores to concept and flagship stores. Retail design became an essential part of its success by creating distinctive brands and formats.... more...

  • Das neue Hardsellingby Martin Limbeck

    Springer Fachmedien Wiesbaden 2016; US$ 20.43

    Martin Limbeck, Verkaufstrainer und Hardselling-Experte, bringt den Verkaufsprozess wieder auf das Wesentliche: Verkaufen heißt verkaufen. Es geht um den erfolgreichen Abschluss und gleichzeitig um den Aufbau einer langfristigen Beziehung zum Kunden. Wie dies gelingt, zeigt der Autor anhand der acht Stufen einer erfolgreichen Kundenakquise: vom telefonischen... more...

  • Mit Dienstleistungen wachsenby Marcello Camerin

    Springer Fachmedien Wiesbaden 2016; US$ 13.32

    Dieses Fachbuch zeigt den Weg, wie Sie durch eine systematische Entwicklung neuer Dienstleistungen profitabler, wettbewerbsfähiger und einzigartiger werden. Mit der speziell für den Mittelstand entwickelten 5-Schritt-Methode des Service Engineerings gelingt eine konsequente und pragmatische Vorgehensweise und Umsetzung. Ziel ist es, dem Kunden neben... more...

  • Content Marketing: So finden die besten Kunden zu Ihnenby Stephan Heinrich

    Springer Fachmedien Wiesbaden 2016; US$ 20.43

    Dieses Buch erklärt ganz grundlegend, leicht verständlich und systematisch aufbereitet, was Content Marketing ist und was insbesondere kleine und mittlere Unternehmen davon haben. Denn gerade Selbstständige und mittelständische Unternehmen können dieses mächtige Vermarktungswerkzeug zielführend nutzen und damit eine fundierte Basis zur effektiven... more...