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Marketing

  • The Transformational Consumerby Tara-Nicholle Nelson

    Berrett-Koehler Publishers 2017; US$ 26.95

    The Transformational Consumer They are the most valuable, least understood customers of our time. They buy over $4 trillion in life-improving products and services every year. If you serve their deeply human need to continually improve their lives, they will eagerly engage with your brand at a time when most people are tuning out corporate messages.... more...

  • This I Knowby Terry O'Reilly; David Chilton

    Knopf Canada 2017; US$ 34.00

    Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other:... more...

  • Vertriebscontrollingby Jörg B. Kühnapfel

    Springer Fachmedien Wiesbaden 2017; US$ 32.99

    Alle relevanten Methoden des Vertriebscontrollings werden in diesem Buch umfassend und detailliert erläutert. Die 2. Auflage ist um zahlreiche praxisorientierte Beispiele erweitert. Als Unterstützung des Vertriebsmanagements eignet es sich insbesondere für Praktiker im Bereich Vertrieb und Controlling. Gleichzeitig ist das Werk durch die strukturierte... more...

  • Marketed and Marketable Surplus of Major Food Grains in Indiaby Vijay Paul Sharma; Harsh Wardhan

    Springer India 2017; US$ 106.14

    This book helps readers understand the concepts of marketed and marketable surplus, as well as the role of the government and marketing agencies, including those in the private sector, in improving market efficiency. It also examines the impact of various socioeconomic, technological, institutional, infrastructure, and price factors on the marketed... more...

  • Secret Sauceby Harry MILLS

    AMACOM 2017; US$ 12.95

    When it comes to messaging, what worked in the past won?t work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling... more...

  • Internationalization of Firmsby Laura Vanoli Parietti

    Emerald Group Publishing Limited 2017; US$ 95.00

    This book addresses one of the most important topics scrutinized by the scholars of International Business. Moreover, no studies have been undertaken on the impact of institutional distance on the internationalization choices of Swiss firms. more...

  • Dialogmarketing Perspektiven 2016/2017by DDV

    Springer Fachmedien Wiesbaden 2017; US$ 38.35

    Der Sammelband Dialogmarketing Perspektiven vereint aktuelle Fachbeiträge und Forschungsprojekte zu Themen des Dialogmarketings und erscheint 2016/2017 bereits im elften Jahr. Er geht zurück auf den 11. wissenschaftlichen interdisziplinären Kongress für Dialogmarketing, den der DDV im September 2016 an der Hochschule RheinMain in Wiesbaden veranstaltete.... more...

  • Changing Trends in Japan's Employment and Leisure Activitiesby Fred R. Schumann

    Springer Singapore 2017; US$ 74.30

    This book reviews employment and leisure trends in Japan from the post-war era to the present. In addition, it also examines how these trends will affect tourism destinations and businesses that rely heavily on Japanese overseas tourism. Topics that are of particular interest to readers include the most current Japanese employment and leisure data... more...

  • The Complexity Turnby Arch G. Woodside

    Springer International Publishing 2017; US$ 106.14

    This book takes the reader beyond net effects and main and interaction effects thinking and methods. Complexity theory includes the tenet that recipes are more important than ingredients?any one antecedent (X) condition is insufficient for a consistent outcome (Y) (e.g., success or failure) even though the presence of certain antecedents may be necessary.... more...

  • Electronic Word of Mouth (eWOM) in the Marketing Contextby Elvira Ismagilova; Yogesh K. Dwivedi; Emma Slade; Michael D. Williams

    Springer International Publishing 2017; US$ 45.64

    This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications,... more...