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Marketing

  • Verlässlichkeit als Beschaffungskriteriumby Philipp Johannes Nolte

    Springer Fachmedien Wiesbaden 2016; US$ 69.99

    Philipp Johannes Nolte zeigt, wie Nachfrager imB-to-B-Bereich die Verlässlichkeit von Anbietern anhand von Signalen für dieEinhaltung von Versprechen einschätzen können. Er unterstreicht, dass dieFähigkeit eines Unternehmens, Leistungsversprechen abzugeben und einzuhalteneine wesentliche Stellschraube für erfolgreiches unternehmerisches Handelndarstellt... more...

  • Marketing Theoryby Michael J Baker; Michael Saren

    SAGE Publications 2016; US$ 58.00

    Introducing the histories, theories and debates of the field of marketing, this is your one-stop introduction to the development of this exciting topic. more...

  • Marktpsychologieby Gerhard Raab; Alexander Unger; Fritz Unger

    Springer Fachmedien Wiesbaden 2016; US$ 39.99

    Dieses Buch liefert eine psychologische Erklärung für das Verhalten von Menschen auf Märkten. Hierzu beinhaltet es einen umfassenden Überblick über psychologische Theorien, die für die Marktpsychologie relevant sind. Die Kernaussagen der Theorien und deren Erkenntnisse werden  beschrieben und anhand typischer Fragestellungen aus dem Marktgeschehen... more...

  • Integral Green Zimbabweby Elizabeth Mamukwa; Ronnie Lessem; Alexander Schieffer

    Taylor and Francis 2016; US$ 119.95

    Integral Green Zimbabwe: An African Phoenix Rising by Ronnie Lessem, Alexander Schieffer and Liz Mamukwa is the first book in the Integral Green Society and Economy series, a series which has three overarching aims. The first aim is to link together two major movements of our time, one philosophical, the other practical. The philosophical movement... more...

  • Innovation and Marketing in the Video Game Industryby David Wesley; Gloria Barczak

    Taylor and Francis 2016; US$ 149.95

    Video games have had a greater impact on our society than almost any other leisure activity. They not only consume a large portion of our free time, they influence cultural trends, drive microprocessor development, and help train pilots and soldiers. Now, with the Nintendo Wii and DS, they are helping people stay fit, facilitating rehabilitation, and... more...

  • Competitive Intelligenceby Christopher Murphy

    Taylor and Francis 2016; US$ 139.95

    Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Obtaining this is often an unplanned, instinctive process. The manager who has a conscious, systematic approach to acquiring intelligence will be better placed to recognize and seize opportunities whilst safeguarding the organization against... more...

  • Momentumby Shama Hyder

    BenBella Books, Inc. 2016; US$ 24.99

    Marketing in today?s digital age has become overwhelmingly complexbut it doesn?t have to be. Success lies in stepping above of the clutter and understanding the new principles of digital marketing. To this complicated and fast-moving world, bestselling author, renowned marketer, and award-winning entrepreneur Shama Hyder brings her uniquely Zen... more...

  • Crime and Corruption in Organizationsby Ronald J. Burke; Edward C. Tomlinson

    Taylor and Francis 2016; US$ 149.95

    Although increasing attention has been paid to it, there are no signs that crime and corruption in organizations is decreasing, so if you're a manager or government policy maker, and your mandate is to reduce crime and corruption, where do you start? The international authors of this book fill a critical need to address such a prevalent and costly... more...

  • People, Planet and Profitby Samuel O. Idowu; Abubakar S. Kasum

    Taylor and Francis 2016; US$ 149.95

    It is no longer the case that it?s only society which benefits from CSR actions. A corporation actually helps itself when operating sustainably and does well because of its triple bottom line actions. The editors of People, Planet and Profit believe that whilst Corporate Social Responsibility is by now a familiar concept to academics or practitioners,... more...

  • Corporate Reputationby Ronald J. Burke; Graeme Martin

    Taylor and Francis 2016; US$ 149.95

    Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully address challenges to corporate reputation has consequences. Companies generally suffer almost ten times the financial loss from damaged reputations than from whatever fines may be imposed. According... more...