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Marketing

  • Content - The Atomic Particle of Marketingby Rebecca Lieb

    Kogan Page 2017; US$ 21.33

    Identify the real content marketing roadblocks facing your organization and how to address the disruption of new technology, media channels and consumer trends - with guidance from one of the field's most respected names. more...

  • Contemporary Consumer Culture Theoryby John F. Sherry; Eileen M Fischer

    Taylor and Francis 2017; US$ 54.95

    Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade. The volume seeks to help break down the silos that have arisen in disciplines seeking to understand consumer culture,... more...

  • Digitalizing Consumptionby Franck Cochoy; Johan Hagberg; Niklas Sörum; Magdelena Petersson McIntyre

    Taylor and Francis 2017; US$ 54.95

    Contemporary consumer society is increasingly saturated by digital technology and digital communication. The devices which deliver this has made significant transformations in consumption patterns. Social media, mobile internet, smartphones, mobile apps, virtual fashion and digital retailing are merging with traditional consumption. As a result, we... more...

  • Building Brands in Asiaby Tim Andrews; Wilson Chew

    Taylor and Francis 2017; US$ 46.95

    In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult. Developing a unique brand personality is increasingly recognized as a key method to achieving the goal of customer loyalty. Focusing on the creation, development and management... more...

  • Business-to-Business Marketingby Ross Brennan; Louise Canning; Raymond McDowell

    SAGE Publications 2017; US$ 57.00

    ?This textbook stands out from others by combining multiple approaches to b2b marketing theory with up-to-date examples from practice. The inclusion of many international examples makes it invaluable for faculty and students worldwide. It is a must read for students and a truly refreshing addition to any marketing course.?  - Catherine Sutton-Brady,... more...

  • Measuring Customer Service Effectivenessby Sarah Cook

    Taylor and Francis 2017; US$ 54.95

    Good customer service may be seen as a crucial asset for most organisations. But how do you know that you are delivering good customer service both externally and internally and, more importantly, delivering it to meet and exceed your customers' expectations? Customer service is an intangible thing, it is perishable and it is personal, so measuring... more...

  • Sources of Non-Official UK Statisticsby David Mort

    Taylor and Francis 2017; US$ 149.95

    First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company. more...

  • Customer Loyalty Programmes and Clubsby Stephan A. Butscher

    Taylor and Francis 2017; US$ 54.95

    In every industry, and any company, customer loyalty marketing is an important pillar of corporate strategy. This second edition of Customer Loyalty Programmes and Clubs, explains how the key to effective protection against competition lies in identifying and offering your customers the right combination of financial and non-financial benefits. Stephen... more...

  • Gower Handbook of Call and Contact Centre Managementby Natalie Calvert

    Taylor and Francis 2017; US$ 54.95

    Call centres and contact centres form an important and rapidly growing part of today's business world. They present a range of management challenges, from strategic decisions about how to develop a customer strategy, business planning, through to detailed considerations of staffing levels and appropriate technology. This new handbook, the first of... more...

  • A Primer in Financial Data Managementby Martijn Groot

    Elsevier Science 2017; US$ 64.95

    A Primer in Financial Data Management describes concepts and methods, considering financial data management, not as a technological challenge, but as a key asset that underpins effective business management. This broad survey of data management in financial services discusses the data and process needs from the business user, client and regulatory... more...