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Marketing

  • All Thumbsby Michael Dru Kelley

    Palgrave Macmillan 2014; US$ 25.99

    With mobile devices being in our hands virtually 24/7 and now reaching a penetration rate covering the vast majority of adult Americans and nearly half of the world's population, businesses of all sizes must be prepared for the world of mobile marketing. Marketers need to create a mobile experience that is easily activated with the press of a thumb... more...

  • Launchby Jeff Walker

    Touchstone 2014; US$ 17.99

    A Simon & Schuster eBook. Simon & Schuster has a great book for every reader. more...

  • Launchby Jeff Walker

    Touchstone 2014; Not Available

    A Simon & Schuster eBook. Simon & Schuster has a great book for every reader. more...

  • Launchby Jeff Walker

    Touchstone 2014; Not Available

    A Simon & Schuster eBook. Simon & Schuster has a great book for every reader. more...

  • Understanding Markets and Strategyby Malcolm Morley

    Kogan Page 2014; US$ 39.95

    In order to expand your business in existing and into new and diverse markets, it is vital that strategies and plans can be developed with realistic prospects of success. Understanding Markets and Strategy explains the context, meaning and value of markets. It shows you how to analyze them, develop appropriate strategies and respond appropriately to... more...

  • Technology Distribution Channelsby Julian Dent

    Kogan Page 2014; US$ 65.00

    Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, this revised edition of Distribution Channels explores the chain that makes technology products and services available for market and explains how to make the most of each... more...

  • Effective Advertising Strategies for Your Businessby Cong Li

    Business Expert Press 2014; US$ 19.95

    As the media landscape has evolved over the past few years, especially with the emergence of interactive and social media, the philosophy of advertising is significantly changing. Most businesses realize that the days when they relied on three national networks (ABC, NBC, and CBS) and a few national newspapers to advertise are gone; thus, they begin... more...

  • Marketing and Management Modelsby Helen Strong

    Business Expert Press 2014; US$ 19.95

    Modern business practice, especially in the field of marketing, depends on the integration of creative and analytical thinking. One of the tools in this process is the use of management models to guide business decisions. However, the inherent power of the models is only released when the people applying them have the ability to gather relevant information... more...

  • Action Research for Professional Sellingby Peter McDonnell; Jean McNiff

    Ashgate Publishing Ltd 2014; US$ 109.95

    Action Research for Professional Selling is about selling. It is also about studying and improving your practice as a salesperson. By doing this you can increase your sales, raise your professionalism and show how you hold yourself accountable for what you are doing. The book offers an innovative, practical approach to selling, underpinned by strong... more...

  • Action Research for Professional Sellingby Peter McDonnell; Jean McNiff

    Oscar Test Publisher 2014; US$ 109.95

    Action Research for Professional Selling is about selling. It is also about studying and improving your practice as a salesperson. By doing this you can increase your sales, raise your professionalism and show how you hold yourself accountable for what you are doing. The book offers an innovative, practical approach to selling, underpinned by strong... more...