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Marketing

  • The One Week Marketing Planby Mark Satterfield

    BenBella Books, Inc. 2014; US$ 24.95

    We?re told marketing is hard. That it requires months of analysis, weeks of brainstorming, and years of consistent implementation. To succeed in marketing, you need the fortitude of General Patton, the genius of Don Draper, and the cash reserves of Warren Buffet. WRONG. One week. That?s all it takes for most small and medium-sized businesses to dramatically... more...

  • The Definitive Guide to Marketing Analytics and Metrics (Collection)by Cesar Brea; Rajkumar Venkatesan; Paul Farris; Ronald T. Wilcox; Neil Bendle; Phillip E. Pfeifer; David Reibstein

    Pearson Education 2014; US$ 184.99

    A brand new collection introducing today's most powerful strategies and techniques for measuring and optimizing marketing? 3 authoritative books, now in a convenient e-format, at a great price!   3 authoritative Books help you measure, analyze, and optimize every marketing investment you'll ever make   Measuring and optimize... more...

  • Customer Experience 3.0by John A. Goodman

    AMACOM 2014; US$ 19.95

    With developments like smart phones, social media, mobile connectivity, big data, and speech analytics, businesses have more opportunities to enhance the customer experience than ever before. Not only that...customers expect more. Unfortunately, many companies fail to take advantage of and properly manage the tools that now exist, delivering a series... more...

  • Born to Buyby Juliet B. Schor

    Scribner 2014; US$ 17.00

    Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted... more...

  • Born to Buyby Juliet B. Schor

    Scribner 2014; Not Available

    Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted... more...

  • Born to Buyby Juliet B. Schor

    Scribner 2014; Not Available

    Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted... more...

  • Eastern European Perspectives on the Development of Public Relationsby Tom Watson

    Palgrave Macmillan 2014; US$ 45.00

    The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This second book in the series focuses on Eastern Europe. more...

  • Marketing with Social Mediaby Linda Coles

    Wiley 2014; US$ 27.95

    Introduce your business to the world with this essential guide to social media marketing Marketing with Social Media: 10 Easy Steps to success for Business  is your step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube to promote your business. In 10 quick and easy steps, you'll learn how to use social media... more...

  • The Handbook of Mobile Market Researchby Ray Poynter; Navin Williams; Sue York

    Wiley 2014; US$ 40.00

    The first book on the market that focuses on the area of mobile research More people have mobile phones than have computers or land lines and for several years researchers have understood that data collection needs to become mobile. Up until now, there were no systems available to do so, fuelled by incompatibilities between systems, lack of suitable... more...

  • The New Rules of Retailby Robin Lewis; Michael Dart

    St. Martin's Press 2014; US$ 27.99

    A second, fully revised edition of the essential guide to the modern retail industry more...