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Marketing

  • The Challenger Customerby Matthew Dixon; Brent Adamson; Pat Spenner; Nick Toman

    Penguin Books Ltd 2015; US$ 23.98

    The long-awaited sequel to the bestselling sales classic The Challenger Sale 'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' DANIEL H. PINK, author of To Sell is Human and Drive Four years ago, the authors behind The Challenger Sale overturned decades of conventional wisdom... more...

  • The Lean Supply Chainby Robert Mason; Barry Evans

    Kogan Page 2015; US$ 70.00

    The Lean Supply Chain: Managing the Challenge at Tesco shows how Tesco have built world-leading retail and supply chain operations that aim first to be effective in delivering what customers want and second efficient in performance and cost metrics. more...

  • The Inventor's Bible, Fourth Editionby Ronald Louis Sr Docie

    Potter/TenSpeed/Harmony 2015; US$ 24.99

    The definitive guide for inventors, newly updated with the latest patenting laws, information on crowdfunding, and online resources.      The path to success is clearer than it's ever been! Thanks to experienced inventor Ronald Docie, the process of commercializing your invention and receiving royalties is no longer complicated.  The Inventor's... more...

  • And For All These Reasons I'm Inby Gil Oved; Vusi Thembekwayo; Polo Leteka; Vinny Lingham; Lebo Gunguluza

    Jonathan Ball Publishers 2015; US$ 13.11

    I??????M IN isn??????t a how-to-build-your-business book, but rather one that offers insights into the thinking and experiences of people who have built businesses, have seen them fail, and have seen them shoot the lights out. If you are a budding entrepreneur, or a newly launched entrepreneur, or even a seasoned entrepreneur, then this book is for... more...

  • Value Creation and the Internet of Thingsby Mr Alexander Manu

    Ashgate Publishing Ltd 2015; US$ 119.95

    We live in a behavior economy, an environment in which people no longer engage with companies just by purchasing things, but they seek engagement with services that allow them to behave, to leave a mark, and to participate in the community of others. The economic model promoted by the behavior economy is a model where behavior is the only goal of... more...

  • Socialize Your Patient Engagement Strategyby Mr John Mack; Ms Letizia Affinito

    Ashgate Publishing Ltd 2015; US$ 129.95

    Socialize Your Patient Engagement Strategy makes the case for a fundamentally new approach to healthcare communication; one that mobilizes patients, healthcare professionals and uses new media to enable gathering, sharing and communication of information to achieve patient-centricity and provide better value for both organizations (in terms of profit)... more...

  • Nation Brandingby Keith Dinnie

    Taylor and Francis 2015; US$ 67.95

    Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence,... more...

  • Handbook on Ethics and Marketingby Alexander Nill

    Edward Elgar Publishing 2015; US$ 60.00

    Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field. more...

  • TopSellingby Klaus-J. Fink

    Gabal Verlag 2015; Not Available

    Verkäufer zu sein ist Berufung - kein Job. Wenn Sie sich für diesen schwierigen, aber schönen und herausfordernden Beruf entschieden haben, dann können Sie Ihre Erfolge noch verstärken, wenn Sie die vier Faktoren für mehr Umsatz und Gewinn beherzigen und für sich realisieren, die Klaus-J. Fink aus seiner mehr als 20-jährigen Erfahrung als Verkaufsprofi... more...

  • So wird verkauft!by Frazsika Brandt-Biesler; Rainer Krumm

    Gabal Verlag 2015; Not Available

    Wir haben in den letzten 50 Jahren im Verkauf einen starken Wertewandel erlebt. Früher spielten die persönlichen Beziehungen zwischen Kunden und Verkäufern eine große Rolle, in den Siebzigerjahren entwickelte sich der Trend des Hardselling und seit dem Durchbruch des Internets haben sich Kaufvorgänge anonymisiert. Heute verstehen sich Kunden und Lieferanten... more...