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Marketing

  • Designs, Methods and Practices for Research of Project Managementby Ms Beverly Pasian

    Ashgate Publishing Ltd 2015; US$ 119.95

    Project management as a discipline has experienced near-exponential growth in its application across the business and not-for-profit sectors. This original, authoritative guide provides both practitioner and student researchers with a complete guide to research practice on project management. In Designs, Methods and Practices for Research of Project... more...

  • Börsenstrategien für Dummiesby Judith Engst; Janne Kipp

    Wiley 2015; US$ 17.50

    Die Börse bietet tausend Möglichkeiten und zugleich auch große Risiken. Längst ist erwiesen: Börsenerfolg haben vor allem Menschen mit einer cleveren Anlagestrategie. Judith Engst und Janne Kipp helfen Ihnen in diesem Buch, Ihre persönliche Börsenstrategie zu entwickeln und Ihr Geld strategisch geschickt anzulegen.... more...

  • The Simplicity Cycleby Dan Ward

    HarperCollins 2015; Not Available

    The award-winning engineer, Air Force lieutenant colonel, and author of F.I.R.E offers a road map for designing winning new products, services, and business models, and shows how to avoid complexity-related pitfalls in the process. With a foreword by design guru Don Norman. Humans make things every day, whether it?s composing an e-mail, cooking... more...

  • The Simplicity Cycleby Dan Ward

    HarperCollins 2015; US$ 14.99

    The award-winning engineer, Air Force lieutenant colonel, and author of F.I.R.E offers a road map for designing winning new products, services, and business models, and shows how to avoid complexity-related pitfalls in the process. With a foreword by design guru Don Norman. Humans make things every day, whether it?s composing an e-mail, cooking... more...

  • Brand Meaning Managementby Deborah J. MacInnis; C. Whan Park

    Emerald Group Publishing Limited 2015; US$ 134.95

    Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create. more...

  • Plunkett's Advertising & Branding Industry Almanac 2015by Jack W. Plunkett

    Plunkett Research, Ltd. 2015; US$ 349.99

    Plunkett'S Advertising & Branding Industry Almanac 2015 Key Findings: &Bull;Plunkett Research Lists Top 400 Companies in Advertising & Branding and Names Top Trends Changing the Industry for the Mid Term. Key Features: &Bull;Industry Trends Analysis, Market Data and Competitive Intelligence &Bull;Market Forecasts and Industry Statistics... more...

  • Rethinking Prestige Brandingby Wolfgang Schaefer; JP Kuehlwein

    Kogan Page 2015; US$ 39.95

    Rethinking Prestige Branding examines the successful development and promotion of prestige brands, explaining not just how they're sold but how consumers respond to them. more...

  • The Pricing Journeyby Stephan Liozu

    Stanford University Press 2015; US$ 45.00

    Innovations in pricing can be transformative, but to reach their potential companies must devote equal attention to technical and organizational capabilities. Most firms, however, only pay attention to the technical dimensions of pricing, which severely limits the success of their initiatives. To remedy this, The Pricing Journey provides an integrated... more...

  • Customer-Centric Marketingby Aldo Cundari

    Wiley 2015; US$ 25.00

    The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing the rise of empowered and demanding customers and outlines... more...

  • Principles of Retailingby John Fernie; Suzanne Fernie; Christopher Moore

    Taylor and Francis 2015; US$ 67.95

    Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail... more...