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Marketing

  • Strategic Marketing Management (RLE Marketing)by Gordon Foxall

    Taylor and Francis 2014; US$ 115.00

    This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is developed within the framework of managerial information... more...

  • Industrial Marketing Research (RLE Marketing)by Nicholas Stacey; Aubrey Wilson

    Taylor and Francis 2014; US$ 115.00

    The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing... more...

  • Marketing Budgeting (RLE Marketing)by Nigel Piercy

    Taylor and Francis 2014; US$ 155.00

    This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and... more...

  • Export Strategy: Markets and Competition (RLE Marketing)by Nigel Piercy

    Taylor and Francis 2014; US$ 115.00

    This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader... more...

  • Marketing and Marketing Assessment (RLE Marketing)by J. L. Sewell

    Taylor and Francis 2014; US$ 100.00

    This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used. more...

  • Marketing in Perspective (RLE Marketing)by Simon Majaro

    Taylor and Francis 2014; US$ 115.00

    This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients ? productivity, integration... more...

  • Innovation and New Product Marketing (RLE Marketing)by David F. Midgley

    Taylor and Francis 2014; US$ 115.00

    This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which management techniques are relevant to new product management and which are not. The author suggests certain... more...

  • Corporate Innovation (RLE Marketing)by Gordon Foxall

    Taylor and Francis 2014; US$ 115.00

    This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with... more...

  • The Marketing Environment (RLE Marketing)by John A. Dawson

    Taylor and Francis 2014; US$ 130.00

    This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts... more...

  • Managing Marketing Information (RLE Marketing)by Nigel Piercy; Martin Evans

    Taylor and Francis 2014; US$ 115.00

    A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed... more...