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- St. Martin's Press 2015; US$ 19.99
Part 1: Chinese Culture and Buying Motivations * Big Dreams, Small Potatoes: The Motivations of China's New Middle Class * Dreams and Disasters: China's Mass Market Mindset * Balancing Half the Sky: What Chinese Women Want * The Mind of Chinese Men: the Anxiety of Disorientation * "Conformist Individualism" and Chinese Youth * The "Chinese-ness"... more...
- Workman Publishing Company 2015; US$ 29.95
The author says it best: ?This book is for people like you and me. People who go to work and?using words, pictures, music, and stories?are expected to make s**t happen . . . to make the phone lines light up and the in-box fill up. Attract fans, friends, and followers. Make the cash register ring. Win the business. Close the deal. Sell something.?... more...
- Ashgate Publishing Ltd 2015; US$ 109.95
Value stands as the ultimate trade-off between customers and companies. The Value Trail by Dr Marc Sansó develops a disruptive new model of strategic analysis based around three areas of value: Appreciation, Concentration and Predation.A central issue for most managers is how to capture customer insights and use them to deliver outstanding products... more...
Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and MoreMcGraw-Hill Education 2015; US$ 24.00
?Dave Kerpen?s insights and clear how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.? ?JIM McANN, founder of 1-800-FLOWERS.COM and Celebrations.com ?Alas, common sense is not so common. Dave takes you on a (sadly, much... more...
- The Crown Publishing Group 2015; US$ 25.00
"Jeremy Gutsche?s latest book is a gem. Using a wealth of research and an array of great stories, he shows you how to avoid the traps that inhibit your progress. Then he shows you smart, useful tools to help you find breakthrough ideas better and faster.? - Daniel H. Pink, NY Times bestselling author of To Sell is Human and Drive An instant... more...
The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring RevenueMcGraw-Hill Education 2015; US$ 28.00
Robbie Kellman Baxter is a consultant and speaker who has been providing strategic business advice to Silicon Valley companies for over 20 years. She is the founder of the consulting firm Peninsula Strategies LLC, and regularly presents to professional associations, leading universities, and corporations. more...
- Entrepreneur Press 2015; US$ 17.95
Dan S. Kennedy is a strategic advisor, consultant, business coach, and editor of six newsletters, who directly influences more than one million business owners each year. He is a champion of small business owners and entrepreneurs with a long track record of taking entrepreneurs to seven-figure incomes and multimillionaire wealth. He has shared... more...
- Taylor and Francis 2015; US$ 59.95
The Business Guide to Sustainability is a practical introduction to implementing a comprehensive sustainability strategy in any organization. Written by top business consultants, this useful book can be applied in both large and small enterprises. This edition shifts away from a discussion of CSR to focus more squarely on sustainability. It explores... more...
- Taylor and Francis 2015; US$ 99.95
Managers increasingly must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and... more...