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Marketing

  • The Referral of a Lifetimeby Tim Templeton; Ken Blanchard

    Berrett-Koehler Publishers 2016; US$ 20.95

    Your Best Prospects Are Referred Prospects! Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent, qualified referrals while retaining and maximizing business with existing customers. Tim Templeton... more...

  • Rediscovering the Essentiality of Marketingby Luca Petruzzellis; Russell S. Winer

    Springer International Publishing 2016; US$ 229.00

    This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how it functions.  Further, determining new marketing... more...

  • Projekt- und Geschäftsanbahnung in Iranby Natascha Bagherpour Kashani; Hatto Brenner

    Springer Fachmedien Wiesbaden 2016; US$ 9.99

    Dieses essential gewährt einen Einblick in ein faszinierendes Land, stellt iranische Kulturstandards vor und bietet Entscheidungshilfen für die Projekt- und Geschäftsanbahnung in Iran. Die Islamische Republik ist eines der stabilsten Länder in einer von Kriegen erschütterten Region und zudem reich an Ressourcen, Bevölkerung und Bildung. Deutsche... more...

  • Business and Branding 2-Book Bundleby Jeremy Miller; Tod Maffin; Mark Blevis

    Dundurn 2016; US$ 14.99

    Help your business stand out and grow its potential with this two-book collection. Includes: Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand and Touch: Five Factors to Growing and Leading a Human Organization . more...

  • Economic Theory and Financial Policyby Jacques J. Polak; James M. Boughton

    Taylor and Francis 2016; US$ 52.95

    As former Director of Research and a founding member of the Executive Board of the International Monetary Fund, Jacques J. Polak has advised theoreticians and policymakers worldwide. This collection brings together his most current writings, and is published under the auspices of the IMF. The hallmark of Dr. Polak's recent research has been his ability... more...

  • Marketing in Small Businessesby Brian Kenny; Karen Dyson

    Taylor and Francis 2016; US$ 45.00

    Written especially for owners and employees of small businesses, as well as students in this specialized area, this book, originally published in 1989, is a concise introduction to marketing in the small business. It focuses on the nature of marketing and the benefits of its applications, even where resources are limited. Stressing the marketing strategy... more...

  • Summary: Fail Fast or Win Big - Bernhard Schroederby BusinessNews Publishing

    Primento Digital 2016; US$ 5.99

    The must-read summary of Bernhard Schroeder's book: "Fail Fast or Win Big: The Start-Up Plan for Starting Now". This complete summary of the ideas from Bernhard Schroeder's book "Fail Fast or Win Big" shows that the traditional approach to business plans used by entrepreneurs is outdated, as markets evolve too quickly nowadays. This means it is... more...

  • Summary: The Sales Acceleration Formula - Mark Robergeby BusinessNews Publishing

    Primento Digital 2016; US$ 5.99

    The must-read summary of Mark Roberge's book: "The Sales Acceleration Formula: Using Data, Technology and Inbound Selling to Go from $0 to $100 Million". This complete summary of the ideas from "The Sales Acceleration Formula" shows that, contrary to popular belief, sales management needn't be an art form; it is possible to use a formula to create... more...

  • Summary: The Lean Product Playbook - Dan Olsenby BusinessNews Publishing

    Primento Digital 2016; US$ 5.99

    The must-read summary of Dan Olsen's book: "The Lean Product Playbook: How to Innovate With Minimum Viable Products and Rapid Customer Feedback". This complete summary of the ideas from Dan Olsen's book "The Lean Product Playbook" explains how you can make products that customers love and rave about. By using the "Lean Product Process", in which... more...

  • Summary: The Automatic Customer - John Warrillowby BusinessNews Publishing

    Primento Digital 2016; US$ 5.99

    The must-read summary of John Warrillow's book: "The Automatic Customer: Creating a Subscription Business in Any Industry". This complete summary of the ideas from John Warrillow's book "The Automatic Customer" explains that subscription-based products are becoming increasingly popular, as it means customers are buying from a business automatically... more...