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Marketing

  • Research Handbook on Export Marketingby C. C. Julian

    Edward Elgar Publishing 2015; US$ 60.00

    The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange theory. Through the exploration of these salient theoretical outlooks, this Handbook outlines the development of export... more...

  • Social Marketing and Behaviour Changeby L. Brennan; W. Binney; L. Parker; T. Aleti; D. Nguyen

    Edward Elgar Publishing 2015; US$ 40.00

    This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most validated models of behaviour change, together with a number of case studies from international researchers... more...

  • Marketing in 4 Weeksby Eric Davies; Nick Smith; Brian Salter

    Hodder & Stoughton 2015; US$ 8.99

    Whatever your degree of prior knowledge, this 28-day course will put you on the path to business success. It includes four tried-and-tested bestselling titles - Successful Marketing in a Week; Successful Digital Marketing in a Week; Successful Social Media Marketing in a Week; Successful Publicity in a Week. Each day of the course is packed... more...

  • Marketing in 4 Weeksby Eric Davies; Nick Smith; Brian Salter

    Hodder & Stoughton 2015; Not Available

    Whatever your degree of prior knowledge, this 28-day course will put you on the path to business success. It includes four tried-and-tested bestselling titles - Successful Marketing in a Week ; Successful Digital Marketing in a Week ; Successful Social Media Marketing in a Week ; Successful Publicity in a Week . Each day of the course... more...

  • Selling in 4 Weeksby Christine Harvey; Grant Stewart; Di McLanachan; Peter Fleming

    Hodder & Stoughton 2015; Not Available

    Whatever your degree of prior knowledge, this 28-day course will put you on the path to business success. It includes four tried-and-tested bestselling titles - Successful Selling in a Week; Key Account Management in a Week; Successful Customer Care in a Week; Successful Negotiation in a Week. Each day of the course is packed with proven and practical... more...

  • Marketing in 4 Weeksby Eric Davies; Nick Smith; Brian Salter

    Hodder & Stoughton 2015; US$ 16.14

    Whatever your degree of prior knowledge, this 28-day course will put you on the path to business success. It includes four tried-and-tested bestselling titles - Successful Marketing in a Week ; Successful Digital Marketing in a Week ; Successful Social Media Marketing in a Week ; Successful Publicity in a Week . Each day of the course... more...

  • Selling in 4 Weeksby Christine Harvey; Grant Stewart; Di McLanachan; Peter Fleming

    Hodder & Stoughton 2015; US$ 16.14

    Whatever your degree of prior knowledge, this 28-day course will put you on the path to business success. It includes four tried-and-tested bestselling titles - Successful Selling in a Week; Key Account Management in a Week; Successful Customer Care in a Week; Successful Negotiation in a Week. Each day of the course is packed with proven and practical... more...

  • The Price of Global Healthby Ed Schoonveld

    Ashgate Publishing Ltd 2015; US$ 149.95

    The Price of Global Health is a unique, much-needed and invaluable resource for anybody interested or involved in, or affected by, the development, funding and use of prescription drugs. The second edition includes new chapters on payer value story development, oncology, orphan drugs and payer negotiations. Country chapters have also been updated to... more...

  • Win the Game of Googleopolyby Sean V. Bradley

    Wiley 2015; US$ 25.00

    Rank higher in search results with this guide to SEO and content building supremacy Google is not only the number one search engine in the world, it is also the number one website in the world. Only 5 percent of site visitors search past the first page of Google, so if you're not in those top ten results, you are essentially invisible. Winning the... more...

  • Zombie Loyalistsby Peter Shankman

    St. Martin's Press 2015; US$ 27.99

    Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls ?Zombie Loyalists,? fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue. After all, why should you have to tell the world how amazing you are if you can have your... more...