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Marketing

  • What's Your Business?by Claire T. Tomlins

    Ashgate Publishing Ltd 2014; US$ 119.95

    What’s Your Business? offers a comprehensive pathway through corporate design, clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication and reputation. It explores the impact of developing digital technology on brand creation which uniquely positions a business in a marketplace,... more...

  • Marketing Communicationsby John Egan

    SAGE Publications 2014; US$ 64.43

    John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications. In addition to core topics, the book covers key issues such as ethical marketing and the changing face of communications. Global examples include HSBC, James Bond, the Arab Spring and One Direction and there's a companion... more...

  • The Sonic Boomby Joel Beckerman; Tyler Gray

    Houghton Mifflin Harcourt 2014; US$ 27.00

    A guide to the effective use of sound in marketing, revealing the surprising ways sound can influence our emotions, opinions, and preferences. more...

  • Digital Marketingby Ira Kaufman; Chris Horton

    Taylor and Francis 2014; US$ 34.95

    Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate... more...

  • Marketing for the Developing Company (RLE Marketing)by John Winkler

    Taylor and Francis 2014; US$ 115.00

    This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing... more...

  • Everyone's a Criticby Bill Tancer

    Penguin Group US 2014; US$ 14.99

    The Yelps and TripAdvisors of this world are here to stay. How can a business owner fight back? Eighty percent of consumers now consult online reviews before making a purchase. These days a disgruntled but ignorant customer on Yelp might have more clout than any expert guidebook, magazine article, or newspaper critic. Business owners feel they are... more...

  • Expanding Disciplinary Space: On the Potential of Critical Marketingby Douglas Brownlie; Paul Hewer; Mark Tadajewski

    Taylor and Francis 2014; US$ 145.00

    Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through detailed empirical studies. An international collection... more...

  • Fashion Marketingby Caroline Le Bon

    Business Expert Press 2014; US$ 19.95

    Fashion is everywhere! It transcends domains and applies to almost any kind of product (e.g., apparel, cars, digital devices, food, literature, travel, music, house decoration and personal wellness). Fashion greatly influences public interest, media coverage, and product success. The global fashion industry is among the most important in terms of investments,... more...

  • Professionelles Personalmarketingby Bernd Konschak

    Haufe Lexware Verlag 2014; US$ 38.27

    <!-- Generated by XStandard version 2.0.1.0 on 2014-10-14T10:44:06 --><p>Bernd Konschak zeigt, wie auch kleine und mittlere Unternehmen für ein individuelles und effektives Personalmarketing systematisch Ideen entwickeln können. Er stellt die verschiedenen Instrumente des Personalmarketings vor und beschreibt, wie Sie Offline- und Online-Aktivitäten... more...

  • National Brands and Private Labels in Retailingby Juan Carlos Gázquez-Abad; Francisco J. Martínez-López; Irene Esteban-Millat; Juan Antonio Mondéjar-Jiménez

    Springer 2014; US$ 199.00

    This book presents latest findings on brand marketing in retail. In times of economic downturn a 'new retailing landscape' is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix... more...