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  • Planning and Managing Public Relations Campaignsby Anne Gregory

    Kogan Page 2015; US$ 37.50

    Drive events rather than be driven by them with the techniques laid out in the new edition of this popular definitive guide. more...

  • Be a Network Marketing Leaderby Mary Christensen

    AMACOM 2015; US$ 12.00

    Want to build a six-figure income business? Only a truly engaged and motivated team can get you there. In Be a Network Marketing Leader, industry superstar Mary Christensen reveals how anyone can cultivate a community that brings out the best in everyone who joins. more...

  • We-Commerceby Billee Howard

    Penguin Publishing Group 2015; US$ 25.00

    Named one of CIO Magazine?s 7 New Must Read Business Books For The Fall! In WE-Commerce , visionary marketing strategist Billee Howard lays out her plan for a new vision of success and long-term, purposeful profitability in the new global, sharing economy Today, the most successful businesses and entrepreneurs thrive through connectivity,... more...

  • The Principles of Islamic Marketingby Dr Baker Ahmad Alserhan

    Ashgate Publishing Ltd 2015; US$ 109.95

    The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book. The Islamic Economic System is a business model adopted... more...

  • Consumer Culture Theoryby Anastasia E. Thyroff; Jeff B. Murray; Russell W. Belk

    Emerald Group Publishing Limited 2015; US$ 124.95

    The chapters in this volume are selected from the best papers presented at the 10th Annual Consumer Culture Theory Conference held at the University of Arkansas, USA in June 2015. They represent the cutting edge in qualitative consumer research. more...

  • Mejores prácticas de marketing en el Perúby Universidad Peruana de Ciencias Aplicadas UPC

    Editorial UPC 2015; US$ 11.00

    Este libro, iniciativa de la Asociación Nacional de Anunciantes (ANDA) y la Carrera de Administración y Marketing de la Universidad Peruana de Ciencias Aplicadas (UPC), es el primero de una serie que busca compartir, cada año, algunos de los nuevos casos que van llegando al Premio ANDA. De esta manera, estudiantes, profesionales y emprendedores podrán... more...

  • The CMO's Periodic Tableby Drew Neisser

    Pearson Education 2015; US$ 23.99

    Imagine how much you would learn if you could converse with 64 of the brightest minds in marketing. Now imagine if those conversations were focused on all the essential elements that go into being a top-notch chief marketing officer and organized into seven logical, intuitive categories. Now you can stop imagining, and start reading The CMO?s... more...

  • The Everything Guide To Network Marketingby Esther Spina

    F+W Media 2015; US$ 17.99

    Proven techniques for multilevel marketing success! Whether you're looking for a career change, a flexible part-time job, or a way to make money while staying home with the kids, network marketing is one of the fastest-growing business opportunities available. From services you need to products you love, there are hundreds of network marketing jobs... more...

  • Higher Education Consumer Choiceby Jane Hemsley-Brown; Izhar Oplatka

    Palgrave Macmillan 2015; US$ 45.00

    Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour around the world. Ideal for students, scholars and marketing practitioners of consumer choice and behaviour in higher education markets, it explores the background and context to research on HE choice. more...

  • Marketing Plan Templates for Enhancing Profitsby Elizabeth Rush Kruger

    Business Expert Press 2015; US$ 29.95

    This workbook coaches business leaders to magnify the profits of a business. They learn a unique scientific system for predicting and achieving results. Their systematic decisions will spark the profits of any business. This system comprises all strategic decisions in the marketing plan for a business. The first part uses the SWOT Analysis to assess... more...