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Marketing

  • Sales Geniusby Graham Jones

    Hodder & Stoughton 2015; US$ 16.62

    The fast-track MBA in sales Imagine having instant access to the world's smartest thinking on sales - and being shown exactly what to do to guarantee that you get your own selling right, every time. Sales Genius makes it easy to apply what researchers know about brilliant selling to the real world. 40 chapters based on hundreds of cutting-edge... more...

  • Sales Geniusby Graham Jones

    Hodder & Stoughton 2015; Not Available

    The fast-track MBA in sales Imagine having instant access to the world's smartest thinking on sales - and being shown exactly what to do to guarantee that you get your own selling right, every time. Sales Genius makes it easy to apply what researchers know about brilliant selling to the real world. 40 chapters based on hundreds of cutting-edge... more...

  • The Science of Whyby David Forbes

    Palgrave Macmillan 2015; US$ 30.00

    In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations. more...

  • Advertising Standards and Ethicsby Justin Healey

    The Spinney Press 2015; US$ 30.00

    Advertising has a powerful impact on Australian society. It influences the public’s consumer preferences and also helps shape society’s values. Advertising is self-regulated in Australia, however is subject to a range of media codes and standards. This book explores ethical issues in advertising, such as false and misleading claims. The book... more...

  • Valuable Content Marketingby Sonja Jefferson; Sharon Tanton

    Kogan Page 2015; US$ 24.95

    Market a business by creating and sharing valuable content which gets the message across in the right way to attract more clients and customers. more...

  • Practical Text Analyticsby Steven Struhl

    Kogan Page 2015; US$ 39.95

    Practical Text Analytics explains approaches to text analytics in a way that is grounded in business reality so marketers can easily apply tools and techniques to add value to their companies. more...

  • Win Winby Derek Arden

    Pearson Education Limited 2015; US$ 16.91

    Negotiation is an essential business skill; but do you really know how to do it really well? This is your simple, straightforward and empowering guide to effective business negotiations will help you get  the result you want ? first time, every time. more...

  • Asian Brand Strategy (Revised and Updated)by Martin Roll

    Palgrave Macmillan 2015; US$ 45.00

    This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands. more...

  • Marketing Places and Spacesby Antónia Correia; Juergen Gnoth; Metin Kozak; Alan Fyall

    Emerald Group Publishing Limited 2015; US$ 124.95

    "Marketing Places and Spaces" brings context to the forefront for advancing theory and management sensemaking in understanding the influences of marketing on tourism behavior. This book is for tourism professionals and educators seeking deep knowledge of how visiting places transforms the lives of visitors - a nonfiction version of Eat Pray... more...

  • Why Customers Would Rather Have a Smartphone than a Carby Prof Dr Cor Molenaar

    Ashgate Publishing Ltd 2015; US$ 79.95

    Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops and more on the internet? Why do we spend more on gadgets, smartphones and apps and not more on food, holidays or clothing? Why do most business people only look at symptoms and not the causes of changing... more...