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Marketing

  • Myths of PRby Rich Leigh

    Kogan Page 2017; US$ 15.65

    A fascinating book that presents a critical examination of PR by exploring some of the most interesting, widely-accepted myths that permeate the industry. more...

  • Artificial Intelligence Marketing and Predicting Consumer Choiceby Steven Struhl

    Kogan Page 2017; US$ 20.87

    The goal of Artificial Intelligence Marketing and Predicting Consumer Choice is to explain and contrast the widely differing approaches to predictive analytics and predicting consumer choice, in practical terms that are grounded in business reality. more...

  • Routledge Handbook of Football Marketingby Nicolas Chanavat; Michel Desbordes; Nicolas Lorgnier

    Taylor and Francis 2017; US$ 67.95

    Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing, it highlights the critical strategic and... more...

  • Research Designby Patricia Leavy

    Guilford Publications 2017; US$ 45.00 US$ 40.99

    This user-friendly book provides a step-by-step guide to using the five major approaches to research design: quantitative, qualitative, mixed methods, arts-based, and community-based participatory research. Chapters on each approach follow a unique format--they present a template for a research proposal and explain in detail how to conceptualize and... more...

  • Plunkett's Advertising & Branding Industry Almanac 2017by Jack W. Plunkett

    Plunkett Research Ltd. 2017; US$ 349.99

    Market research guide to the advertising and branding industry—a tool for strategic planning, competitive intelligence, employment searches or financial research. Contains trends, statistical tables and an industry glossary. Includes profiles of 400 advertising and branding industry firms, which provide data such as addresses, phone numbers and... more...

  • Vintage Marketing Differentiationby Robert L. Jr. Williams; Helena A. Williams

    Palgrave Macmillan US 2017; US$ 87.78

    This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation.  Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these vintage innovations. Examining how and why these classic strategies were devised and... more...

  • The Kim Kardashian Principleby Jeetendr Sehdev

    Little, Brown Book Group 2017; US$ 17.99

    How do social media stars generate such obsession - even more than the Hollywood A-list? And what can they teach us about making our own ideas, products and services break through? The world's leading authority on celebrity branding, Jeetendr Sehdev, tackles these questions head on. Sehdev shows why successful images today - the most famous being... more...

  • The SEO Battlefieldby Anne Ahola Ward

    O'Reilly Media 2017; US$ 33.99

    Welcome to the battlefield. Every day, companies ranging from startups to enterprises fight to achieve high search rankings, knowing that previous success can quickly vanish. With this practical guide, you?ll learn how to put search engine optimization (SEO) methodology into practice, including the research, data analysis, and constant experimentation... more...

  • Markennarrative in der Unternehmenskommunikationby Pablo Neder

    Springer Fachmedien Wiesbaden 2017; US$ 39.19

    Pablo Neder zeigt auf, wie Geschichten im Allgemeinen und Unternehmensgeschichten im Speziellen beim Konsumenten wirken und weshalb sie weitererzählt werden. Dabei wird theoretisch wie empirisch dargelegt, dass Unternehmensgeschichten viele Potentiale für das Markenmanagement bereithalten, die in Wissenschaft und Praxis bisher kaum genutzt werden.... more...

  • The Kim Kardashian Principleby Jeetendr Sehdev

    St. Martin's Press 2017; US$ 18.89

    How do social media stars attract such obsessive attention?even more than the Hollywood A-list? And what can they teach us about making our own ideas, products, and services break through? The world?s leading authority on celebrity branding, Jeetendr Sehdev, whom Variety calls "the best in the business," tackles these questions head-on. Sehdev... more...