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Marketing

  • FIREby Dan Ward

    HarperCollins 2014; US$ 17.99

    Noted military technology expert Dan Ward's manifesto for creating great products and projects using the methods of rapid innovation. Why do some programs deliver their product under cost, while others bust their budget? Why do some deliver ahead of schedule, while others experience endless delays? Which products work better?the quick and thrifty... more...

  • FIREby Dan Ward

    HarperCollins 2014; Not Available

    Noted military technology expert Dan Ward's manifesto for creating great products and projects using the methods of rapid innovation. Why do some programs deliver their product under cost, while others bust their budget? Why do some deliver ahead of schedule, while others experience endless delays? Which products work better?the quick and thrifty... more...

  • FIREby Dan Ward

    HarperCollins 2014; Not Available

    Noted military technology expert Dan Ward's manifesto for creating great products and projects using the methods of rapid innovation. Why do some programs deliver their product under cost, while others bust their budget? Why do some deliver ahead of schedule, while others experience endless delays? Which products work better?the quick and thrifty... more...

  • Successful Brand Management In A Week: Teach Yourselfby Julia Hitchens; Paul Hitchens

    Hodder & Stoughton 2014; US$ 6.99

    The ability to manage your brand successfully is crucial to anyone who wants to advance their career. Written by Paul and Julia Hitchens, leading experts on corporate brand strategies, this book quickly teaches you the insider secrets you need to know to in order to successfully manage your brand. The highly motivational 'in a week' structure of... more...

  • Successful Brand Management In A Week: Teach Yourselfby Julia Hitchens; Paul Hitchens

    Hodder & Stoughton 2014; US$ 14.08

    Learn in a week, what the experts learn in a lifetime more...

  • Successful Brand Management In A Week: Teach Yourselfby Julia Hitchens; Paul Hitchens

    Hodder & Stoughton 2014; Not Available

    Learn in a week, what the experts learn in a lifetime more...

  • Pocket Guide to Selling Services and Productsby Peter Morris; Malcolm McDonald

    Taylor and Francis 2014; US$ 29.95

    First published in 1995. Routledge is an imprint of Taylor & Francis, an informa company. more...

  • Website Branding for Small Businessesby Nathalie Nahai

    Allworth Press 2014; US$ 19.95

    With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won?t suffice and each enterprise has to properly connect with customers to build and nurture a relationship that will ensure their devotion to the brand. This is where Nathalie Nahai, The... more...

  • Global Entrepreneurshipby Nir Kshetri

    Taylor and Francis 2014; US$ 69.95

    Nir Kshetri?s Global Entrepreneurship: Environment and Strategy provides a window into the economic, political, cultural, geographical, and technological environments that affect entrepreneurs as they exploit opportunities and create value in economies across the world. The book begins with a discussion of the theories, concepts, indicators,... more...

  • Policy and Marketing Strategies for Digital Mediaby Yu-li Liu; Robert G. Picard

    Taylor and Francis 2014; US$ 125.00

    With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature... more...