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- Wiley 2010; US$ 24.95 US$ 21.99
Combine social media with traditional marketing techniques for breakthrough results! While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. And the Clients Went Wild! gives you the tools to take an eclectic approach and pick the best,... more...
- Goodfellow Publishers Ltd 2011; US$ 9.49
This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. more...
- HarperCollins 2016; US$ 19.99
The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you?ve ever wanted to know?and more?about navigating the new world. Gary Vaynerchuk?the inspiring and unconventional entrepreneur who introduced us to the concept of crush... more...
- Taylor and Francis 2016; US$ 157.00
Germany?s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The ?Made in Germany?Â? Champion Brands, Ugesh A. Joseph provides an extensively researched, insightful look at over 200 of Germany?s best brands to see what... more...
- Wiley 2013; US$ 27.95 US$ 24.50
How Your Business Can Use the Science That Helped Win the White House The average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers. What's the solution? A/B testing. A/B testing is the simple... more...
- The Crown Publishing Group 2011; US$ 16.95
Sure-Fire, Can't-Miss Tips, Techniques, and Ideas for Building Lifelong Customer Loyalty Imagine having the customer-service secrets of the world's most successful businesses right at your fingertips . With this book you can! Authors Donna Greiner and Theodore Kinni spent five years uncovering how Nordstrom, Southwest Airlines, Ritz-Carlton,... more...
- Wiley 2011; US$ 37.00 US$ 32.50
Perfect for brokers, agents, and other real estate professionals, this handy guide brings together the best ideas from years of incredibly practical lists and checklists published in REALTOR Magazine. This practical, one-of-a-kind guide is perfect for learning the business of real estate and perfecting the best and most effective tactics and techniques... more...
- HarperCollins 2010; US$ 14.99
Leading pricing expert Rafi Mohammed shows businesses how to reap a financial windfall and foster growth using the underutilized and often overlooked strategy of setting prices. The 1% Windfall reveals how modest incremental changes to an everyday business practice?pricing?can yield significant rewards. Illustrating the power of pricing, a study... more...
The 10 Immutable Laws of Power Selling: The Key to Winning Sales, Wowing Customers, and Driving Profits Through the RoofMcGraw-Hill Education 2003; US$ 16.95
Reveals the secrets behind the phenomenal success of today's top sales professionals In The 10 Immutable Laws of Power Selling , leading sales consultant and trainer James DeSena reveals the secret behind the uncanny success of an elite group of sales professionals who consistently break all records, in every selling environment. DeSena shows... more...
- Primento Digital Publishing 2016; US$ 14.99
Avec les MASTER CLASS, prenez conseil auprès des meilleurs et allez à l?essentiel Ce livre est la quintessence du « marketing en entreprise » selon Philip Kotler. Philip Kotler est le plus réputé des professeurs en marketing, tant en Europe qu'aux Etats-Unis. Auteur de manuels célébrissimes, il livre ici la synthèse de dizaines d'années de recherche.... more...