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Marketing

  • ...And the Clients Went Wild!by Maribeth Kuzmeski

    Wiley 2010; US$ 24.95

    When you think of a great business, you often think of its clients. They're not just happy customers; they're raving fans who'll take time out of their day to tell you or anyone within range just how much they love that business. They'll line up before dawn for its latest product offering, create buzz, and treat the brand as a personal status symbol.... more...

  • "I Love You More Than My Dog"by Jeanne Bliss

    Penguin Publishing Group 2009; US$ 15.00

    Hundreds of businesses have customers who admire them, but only an elite few have true advocates? passionate, loyal, vocal fans?who rave about them to anyone who will listen. Jeanne Bliss, who served as a senior customer executive at five major companies, says there?s no shortcut to becoming beloved?you can?t hire a fancy marketing firm to get there.... more...

  • 'This Other Eden': Marketing the National Botanic Garden of Walesby Keirle; Alan Fyall; Brian Garrod

    Goodfellow Publishers Ltd 2011; US$ 9.49

    This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. more...

  • Änderungen von Markennamenby Petra Ringeisen

    Springer Fachmedien 2011; US$ 59.99

    Petra Ringeisen untersucht zeitpunktbezogene Reaktionen von Verbrauchern auf Markennamen nderungen und deren Einflussfaktoren und liefert Ansatzpunkte f r eine erfolgreiche Gestaltung von Markenumbenennungen. more...

  • The 'Made in Germany' Champion Brandsby Mr Ugesh A. Joseph

    Ashgate Publishing Ltd 2014; US$ 119.95

    Germany’s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The ‘Made in Germany’ Champion Brands, Ugesh A. Joseph provides an extensively researched, insightful look at over 200 of Germany’s best brands... more...

  • (Semi-)Ethnomarketing: Marketing für Menschen mit einseitigem Migrationshintergrundby Stefan Wissert

    Diplomica Verlag 2015; US$ 31.77

    Ethno-Marketing ist Marketing, das sich an eine Zielgruppe richtet, die einzig durch ihre Zugehörigkeit zu einer ethnischen Minderheit definiert ist. Eine ethnische Minderheit in Deutschland, die über den eigentlichen Sinn des Wortes hinausgeht und bisher trotz ihrer wachsenden Größe von Marketing-Akteuren bislang gänzlich außer Acht gelassen wurde,... more...

  • 1,200 Great Sales Tips for Real Estate Prosby Christina Hoffmann Spira; Mariwyn Evans; Realtor Magazine

    Wiley 2011; US$ 37.00

    The ultimate sales reference for real estate pros?from REALTOR Magazine In the competitive world of real estate, keeping your business edge can be tough. Now, 1,200 Great Sales Tips for Real Estate Pros comes to the rescue with the best and most practical tips and lists from REALTOR Magazine ?all in one volume. It's the quick-access guide you'll... more...

  • The 1% Windfallby Rafi Mohammed

    HarperCollins 2010; Not Available

    Leading pricing expert Rafi Mohammed shows businesses how to reap a financial windfall and foster growth using the underutilized and often overlooked strategy of setting prices. The 1% Windfall reveals how modest incremental changes to an everyday business practice?pricing?can yield significant rewards. Illustrating the power of pricing, a study... more...

  • The 1% Windfallby Rafi Mohammed

    HarperCollins 2010; US$ 21.99

    Leading pricing expert Rafi Mohammed shows businesses how to reap a financial windfall and foster growth using the underutilized and often overlooked strategy of setting prices. The 1% Windfall reveals how modest incremental changes to an everyday business practice?pricing?can yield significant rewards. Illustrating the power of pricing, a study... more...