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Marketing

  • ...And the Clients Went Wild!by Maribeth Kuzmeski

    Wiley 2010; US$ 24.95

    Combine social media with traditional marketing techniques for breakthrough results! While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. And the Clients Went Wild! gives you the tools to take an eclectic approach and pick the best, most... more...

  • "I Love You More Than My Dog"by Jeanne Bliss

    Penguin Group US 2009; US$ 22.95

    "I highly recommend reading this book!" -Tony Hsieh, CEO, Zappos.com Lots of businesses are respected, but only an elite few have passionate, loyal, vocal fans. The kind of customers who not only come back time and time again, but rave to friends, family, and even strangers. The kind who can drive explosive growth via e-mail, blogs, Facebook,... more...

  • 'This Other Eden': Marketing the National Botanic Garden of Walesby Keirle; Alan Fyall; Brian Garrod

    Goodfellow Publishers Ltd 2011; US$ 9.49

    This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. more...

  • Änderungen von Markennamenby Petra Ringeisen

    Springer Fachmedien 2011; US$ 59.99

    Petra Ringeisen untersucht zeitpunktbezogene Reaktionen von Verbrauchern auf Markennamen nderungen und deren Einflussfaktoren und liefert Ansatzpunkte f r eine erfolgreiche Gestaltung von Markenumbenennungen. more...

  • The 'Made in Germany' Champion Brandsby Ugesh A. Joseph

    Ashgate Publishing Ltd 2013; US$ 109.95

    Germany’s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The ‘Made in Germany’ Champion Brands, Ugesh A. Joseph provides an extensively researched, insightful look at over 200 of Germany’s best brands... more...

  • 1,200 Great Sales Tips for Real Estate Prosby Christina Hoffmann Spira; Mariwyn Evans; Realtor Magazine

    Wiley 2011; US$ 34.00

    Perfect for brokers, agents, and other real estate professionals, this handy guide brings together the best ideas from years of incredibly practical lists and checklists published in REALTOR Magazine. This practical, one-of-a-kind guide is perfect for learning the business of real estate and perfecting the best and most effective tactics and techniques... more...

  • The 1% Windfallby Rafi Mohammed

    HarperCollins 2010; Not Available

    Leading pricing expert Rafi Mohammed shows businesses how to reap a financial windfall and foster growth using the underutilized and often overlooked strategy of setting prices. The 1% Windfall reveals how modest incremental changes to an everyday business practice?pricing?can yield significant rewards. Illustrating the power of pricing, a study... more...

  • The 1% Windfallby Rafi Mohammed

    HarperCollins 2010; US$ 21.99

    Leading pricing expert Rafi Mohammed shows businesses how to reap a financial windfall and foster growth using the underutilized and often overlooked strategy of setting prices. The 1% Windfall reveals how modest incremental changes to an everyday business practice?pricing?can yield significant rewards. Illustrating the power of pricing, a study... more...

  • The 10 Immutable Laws of Power Sellingby James Desena

    McGraw-Hill Education 2003; US$ 16.95

    Reveals the secrets behind the phenomenal success of today's top sales professionals In The 10 Immutable Laws of Power Selling , leading sales consultant and trainer James DeSena reveals the secret behind the uncanny success of an elite group of sales professionals who consistently break all records, in every selling environment. DeSena shows... more...