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Most popular at the top
- HarperCollins 2014; US$ 15.99
The bible for bringing cutting-edge products to larger markets?now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm , Geoffrey A. Moore shows that in the Technology Adoption Life Cycle?which begins with innovators and moves to early adopters, early majority, late majority, and laggards?there is... more...
- McGraw-Hill Education 2014; US$ 23.00 US$ 18.86
?[Weiss is] one of the most highly respected independent consultants in the country.? ?New York Post If you?re an aspiring entrepreneur, you?ve come to the right place. In Million Dollar Launch , bestselling author and superstar consultant Alan Weiss shows you how to get your business up and running?fast! Step by step, Weiss reveals how to create... more...
- The Crown Publishing Group 2010; US$ 26.00
Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf. Rework shows you a better, faster, easier way to succeed in business. Read it and you'll know why plans are actually harmful, why you don't need outside... more...
- Wiley 2010; US$ 23.00 US$ 13.80
Young serial entrepreneur Scott Gerber is not the product of a wealthy family or storied entrepreneurial heritage. Nor is he the outcome of a traditional business school education or a corporate executive turned entrepreneur. Rather, he is a hard-working, self-taught 26-year-old hustler, rainmaker, and bootstrapper who has survived and thrived despite... more...
- Oak Tree Press 2011; US$ 7.50
Based on 20+ years' practical experience, this ebook takes you through the key start-up stages: deciding whether you have what it takes; researching your idea; writing a business plan; raising money; sourcing the assistance you need; and getting started. more...
- Dover Publications 2012; US$ 4.95
Handy official guide explains functions of the Patent and Trademark Office, describes a patent, defines such terms as "patent pending" and "patent applied for," discusses patent law, explains what can be patented and the process of registering patents, describes filing fees, and much else ? all in simple, easy-to-understand language. more...
- Wiley 2016; US$ 29.99 US$ 23.99
Predictive Analytics For Dummies, 2e will help the you understand the core of predictive analytics and get started putting it to use with readily available tools to collect and analyze data. You will learn how to incorporate algorithms through discovering data models, identifying similarities and relationships in your data, and how to... more...
- Pearson Education 2007; US$ 34.99
Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits. From pricing to PR, advertising to viral marketing, this book?s techniques are relentlessly entrepreneurial:... more...
- Wiley 2011; US$ 35.00 US$ 28.00
Written by a team of business and fi nance experts, Starting & Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business. Featuring straight-talking advice on everything from business planning and marketing, managing staff and dealing with legal issues, to bookkeeping and taking... more...
- HarperCollins 2009; US$ 11.99
?No business author has touched me as deeply as Michael Gerber has.? ?Jack Canfield, co-creator of the Chicken Soup for the Soul bestselling book series The legendary Michael Gerber?founder of E-Myth Worldwide and author of such multi-million copy bestselling classics as The E-Myth Revisited and E-Myth Mastery ?shows you how... more...