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New Business Enterprises

Most popular at the top

  • Crossing the Chasm, 3rd Editionby Geoffrey A. Moore

    HarperCollins 2014; US$ 15.99

    The bible for bringing cutting-edge products to larger markets?now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm , Geoffrey A. Moore shows that in the Technology Adoption Life Cycle?which begins with innovators and moves to early adopters, early majority, late majority, and laggards?there is... more...

  • Reworkby Jason Fried; David Heinemeier Hansson

    The Crown Publishing Group 2010; US$ 26.00

    Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf. Rework shows you a better, faster, easier way to succeed in business. Read it and you'll know why plans are actually harmful, why you don't need outside... more...

  • Sustainable Innovationby Andrew Hargadon

    Stanford University Press 2015; US$ 35.00

    If we can carry in our pockets more computing power than the Apollo program needed to put a man on the moon, why can't we solve problems like climate change, famine, or poverty? The answer lies, in part, in the distinctive challenges of creating innovations that address today's pressing environmental and social problems. In this groundbreaking book,... more...

  • The Laptop Millionaireby Mark Anastasi

    Wiley 2012; US$ 22.95 US$ 13.77

    Go from ZERO to $10,000 a month in 28 days and discover financial freedom online! Every day thousands of people are losing their jobs, their income, and their security—perhaps you are one of them. However, with the right strategies, you can easily achieve financial independence. The Laptop Millionaire provides easy to follow step-by-step... more...

  • Restaurant Success by the Numbers, Second Editionby Roger Fields

    Potter/TenSpeed/Harmony 2014; US$ 17.00

    This one-stop guide to opening a restaurant from an accountant-turned-restaurateur shows aspiring proprietors how to succeed in the crucial first year and beyond. The majority of restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! Roger Fields--money-guy, restaurant owner, and restaurant consultant--shows... more...

  • Kicker, Kohle & Kommerzby Wilko Modder

    Tectum Verlag 2014; US$ 18.92

    Der deutsche Profifußball hat in den vergangenen Jahrzehnten enorm an wirtschaftlicher Bedeutung gewonnen: Die Einnahmen der Fußballklubs steigen durch die zunehmende mediale und wirtschaftliche Verwertbarkeit des Sports von Spielzeit zu Spielzeit. Mit den veränderten Finanzstrukturen gehen veränderte Organisationsstrukturen einher, um den stetig steigenden... more...

  • Erfolg beim Management virtueller Organisationenby Birgit Benkhoff; Martin Engelien; Klaus Meißner; Peter Richter

    Kohlhammer Verlag 2011; US$ 33.39

    Die Zusammenarbeit in virtuellen Organisationen stellt hohe Anforderungen an die Kompetenz der Beteiligten und ist häufig mit Konflikten verbunden. Das Buch stellt Frühwarnsysteme vor, die helfen, Defizite virtueller Organisationen schon bei ersten Anzeichen zu erkennen und somit zum Erfolg der Zusammenarbeit beizutragen. Neben einem Überblick über... more...

  • Patents and How to Get Oneby U.S. Department of Commerce

    Dover Publications 2012; US$ 4.95

    Handy official guide explains functions of the Patent and Trademark Office, describes a patent, defines such terms as "patent pending" and "patent applied for," discusses patent law, explains what can be patented and the process of registering patents, describes filing fees, and much else ? all in simple, easy-to-understand language. more...

  • Predictive Analytics For Dummiesby Anasse Bari; Mohamed Chaouchi; Tommy Jung

    Wiley 2016; US$ 29.99 US$ 23.99

    Predictive Analytics For Dummies, 2e will help the you understand the core of predictive analytics and get started putting it to use with readily available tools to collect and analyze data. You will learn how to incorporate algorithms through discovering data models, identifying similarities and relationships in your data, and how to... more...

  • Marketing That Worksby Leonard M. Lodish; Howard L. Morgan; Shellye Archambeau

    Pearson Education 2007; US$ 34.99

    Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits.   From pricing to PR, advertising to viral marketing, this book?s techniques are relentlessly entrepreneurial:... more...