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- Wiley 2011; US$ 18.95
The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific... more...
- Crown Publishing Group 2011; US$ 26.00
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty . This is just as true... more...
- Crown Publishing Group 2012; US$ 23.00
In The $100 Startup , Chris Guillebeau shows you how to lead of life of adventure, meaning and purpose ? and earn a good living. Still in his early thirties, Chris is on the verge of completing a tour of every country on earth ? he?s already visited more than 175 nations ? and yet he?s never held a ?real job? or earned a regular paycheck. ... more...
- Springer 2011; US$ 13.99
If I was going to start a new business today I would be sure to study and pay close attention to Kevin Ready's new book, Startup. His wisdom, experience, and his self-effacing and honest writing make this a real gem for aspiring entrepreneurs and business people of all kinds." - Bob Beaudine, author of The Power of WHO Startup: An Insider's... more...
- Pearson Education 2007; US$ 34.99
Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits. From pricing to PR, advertising to viral marketing, this book?s techniques are relentlessly entrepreneurial:... more...
- Wiley 2011; US$ 35.00
Written by a team of business and fi nance experts, Starting & Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business. Featuring straight-talking advice on everything from business planning and marketing, managing staff and dealing with legal issues, to bookkeeping and taking... more...
- HarperCollins 2009; US$ 13.99
?No business author has touched me as deeply as Michael Gerber has.? ?Jack Canfield, co-creator of the Chicken Soup for the Soul bestselling book series The legendary Michael Gerber?founder of E-Myth Worldwide and author of such multi-million copy bestselling classics as The E-Myth Revisited and E-Myth Mastery ?shows you how... more...
- Crown Publishing Group 2007; US$ 17.95
Want to take control of your life? Want to trade in that listless job and create the company you?ve always dreamed of? Millions of new businesses are started each year, from online diamond dealers to part-time ?pet projects? to the latest franchises. StartupNation is all about putting you in the driver?s seat to start your own business. Jeff... more...
- Crown Publishing Group 2008; US$ 19.95
Mega - bestselling author Ken Blanchard and celebrated business leaders Don Hutson and Ethan Willis present an inspiring story that reveals the secrets to becoming a successful entrepreneur. In THE ONE MINUTE ENTREPRENEUR, Ken Blanchard (coauthor of the #1 bestselling business classic The One Minute Manager ), Don Hutson, CEO of U.S. Learning,... more...
- Sourcebooks, Inc. 2005; US$ 14.95
The Home-Based Business Kit is designed to help the reader identify the information needed to start a home business. It helps the reader think through all aspects of what is needed and the practical steps to take in order to get underway. more...