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- HarperCollins 2009; US$ 14.99
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for... more...
- HarperCollins 2009; US$ 12.99
There is an epidemic of unhappiness in the American workplace. A full 70 percent of workers in the United States report that they are disengaged from their jobs. When asked, "Do you have the opportunity to do what you do best every day?" only 20 percent of nearly 2 million employees said yes. It is no wonder that 56 percent of all Americans dream... more...
- Wiley 2005; US$ 22.95
Proven strategies and the latest selling tips from eBay's most elite merchants With an estimated 200,000 people making a full-time living selling goods on eBay, and millions more earning a part-time income, it's clear that eBay can create some impressive profits for those who know what they're doing. The eBay Millionaire profiles 25 of eBay's elite... more...
- Wiley 2005; US$ 29.00
Cheap and easy ideas for starting a small business 101 Small Business Ideas for Under $5,000 offers practical, real-world advice for turning ideas and skills into a successful small business. The book presents great ideas for simple small businesses that readers can undertake either full-time or in their spare time and covers all the issues readers... more...
- eContent Management Pty Ltd 2002; US$ 77.00
Welcome to Innovation: Management, Policy and Practice (ISSN 1447-9338), the new manifestation of R&D Enterprise: Asia Pacific (ISSN 1440-1266). With this triple issue volume (volume 4/1-3), spanning 2002, we complete the transition to the new journal format. A new title, new web site (www.innovation- enterprise.com, launching March 2003), expanded... more...
- Pearson Education 2006; US$ 32.99
Everywhere, products are being commoditized, services are being imitated, and traditional barriers to market entry are collapsing. To sustain competitive advantage in today's Copycat Economy, companies must break from the pack. This book will show how.†Oren Harari starts by touring "Commodity Hell," and identifying 10 common mistakes that keep companies... more...
- Pearson Education 2008; US$ 21.99
?Hess and Goetz present a roadmap for how to avoid the things that can cause you to stumble and how to build a business the right way.? ?JEFF ZEIGLER, CEO, TechTurn.com, Austin, TX † ?When I started my graphic design business, I knew I had enough talent to impress and keep my clients, but I struggled with the day to day running... more...
- ABC-CLIO 2009; US$ 35.00
Breaking Free is about making the transition from working for the man to working for yourself by starting your own business or freelancing. By focusing on the personal experiences, ideas, and actions of a variety of self-employed people—including freelance writers, contractors, service providers, store owners and franchisees, sales reps, and others—this... more...
- Penguin Group US 2010; US$ 25.95
"Read this book right now so you can look your potential VC in the eye with confidence." -David Meerman Scott, author of The New Rules of Marketing & PR Finding the right venture capitalist to back your start-up is a challenge. Even if you manage to get backing, you want your VC to be a partner, not some dictator who will undermine your vision... more...
- Wiley 2009; US$ 29.95
Many women have great dreams about owning their own business, yet sadly, it often remains just a dream. The reason? All too often it's simply lack of confidence and self belief that lets them down and a feeling of being too far removed from the famous women entrepreneurs of today and unable to compete on that level. In truth though, there are thousands... more...