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- Simon & Schuster/ TED 2015; US$ 14.99
A powerful manifesto for CEOs and employees alike: Influential and award-winning business leader Margaret Heffernan reveals how organizations can build ideal workplace cultures and create seismic shifts by making deceptively small changes. By implementing sweeping changes, businesses often think it?s possible to do better, to earn more, and have happier... more...
- Stiftung Entrepreneurship- Faltin Stiftung 2013; US$ 5.90
Many believe they know how to do it, but very few actually try. Even fewer succeed. There is something wrong in the way we go about starting new companies. There is an alternative: create your own idea-masterpiece as a collage or puzzle made from existing pieces. more...
Confessions of a Real Estate Entrepreneur: What It Takes to Win in High-Stakes Commercial Real EstateMcGraw-Hill Education 2008; US$ 21.85
A front row seat into the world of high-stakes commercial real estate investing ?A must-read book ? one of the best real estate investment books I have ever read. On my scale of 1 to 10, this unique book rates an off-the-charts 12.? ---Robert Bruss Confessions of a Real Estate Entrepreneur is for the individual who is ready to get serious... more...
- Taylor and Francis 2015; US$ 49.95
Social entrepreneurship is a growing area, and we frequently hear of new ventures committed to social change. In academia, however, social entrepreneurship has typically been taught as a ?version? of entrepreneurship, ignoring the unique structure, challenges and goals of the social venture. In their new book, Coleman and Kariv draw on the latest... more...
- HarperCollins 2014; US$ 14.99
The bible for bringing cutting-edge products to larger markets?now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm , Geoffrey A. Moore shows that in the Technology Adoption Life Cycle?which begins with innovators and moves to early adopters, early majority, late majority, and laggards?there is... more...
- FUEGO 2013; US$ 14.19
Jeder hört Musik, doch kaum einer weiß wirklich, wie sie zum "Produkt" gemacht wird. Dieses Buch ist eine instruktive Einführung in fast alle Facetten des Geschäfts mit der Musik. Es wird erklärt, wie das Tourneegeschäft, die Plattenfirmen, das Copyright, Sponsoring oder die Gema funktionieren, und der Autor diskutiert die aktuellen Geschäftsmodelle... more...
- HarperCollins 2009; US$ 12.99
?This excellent book is a must-read for current and aspiring entrepreneurs.? ? Booklist Discover how to turn a great idea into a thriving business with The E-Myth Enterprise, using the proven methods that bestselling author Michael E. Gerber has developed over the course of his more than forty years as an entrepreneur and coach. Michael E.Gerber... more...
- Profile Books 2010; US$ 26.67
Business failure is not limited to start ups. Industry Watch (published by BDO Stoy Hayward, an accounting firm) 'predicts that 17,043 businesses will fail (in the UK) in 2006, a further 4 per cent increase from 2005'. In America between 1990 and 2000, there were over 6.3 million business start-ups and over 5.7 million business shut-downs. ... more...
- Taylor and Francis 2010; US$ 70.95
What are you waiting for? Whether you?re dreaming about starting a business, learning about entrepreneurship, or on the brink of creating a new opportunity right now, don?t wait. Open this book. Inside you will find everything you need. This book contains: a vivid new way to learn about and to practice entrepreneurship. practical exercises,... more...
- Wiley 2011; US$ 18.95
The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific... more...