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New Business Enterprises

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  • Tu negocio online ¡Hecho Fácil!by Fabiola Diamond

    Penguin Group US 2013; US$ 9.99

    ¿Quieres cambiar tu estilo de vida? ¡Este es el momento! Monta tu negocio online y alcanza la independencia económica. Tu negocio online es la guía perfecta para quienes tienen las ideas pero no la experiencia en crear y lanzar sus productos al mercado. Conoce las viviencias de quien construyó su propio negocio online con gran éxito... more...

  • Launch!by Scott Duffy

    Penguin Group US 2014; US$ 12.99

    WANT TO GET YOUR BIG IDEA TO MARKET? In 90 days, you can successfully launch a new business, product, or service by following the steps in this playbook. Ninety-seven percent of a rocket?s fuel is used in the first three feet of its launch. The same is true when launching a new business. These first few steps are absolutely critical and help... more...

  • The Beermat Entrepreneur (Revised Edition)by Mike Southon; Chris West

    Pearson Education Limited 2010; US$ 18.00

    Every business starts with a bright idea, and many a bright idea has been hatched in a pub ? scribbled on a nearby discarded beermat. But how do you turn the moment of inspiration into a well oiled plan? who do you need to talk to? How do you find the cash to back the idea? How many people do you need to work with to get the idea off the ground? And... more...

  • Beyond the Ideaby Vijay Govindarajan; Chris Trimble

    St. Martin's Press 2013; US$ 20.99

    The New York Times bestselling authors of Reverse Innovation and How Stella Saved the Farm distill more than a decade of exclusive research into one short, powerful, action-oriented book. Companies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the... more...

  • Crossing the Chasm, 3rd Editionby Geoffrey A. Moore

    HarperCollins 2014; US$ 15.99

    The bible for bringing cutting-edge products to larger markets?now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm , Geoffrey A. Moore shows that in the Technology Adoption Life Cycle?which begins with innovators and moves to early adopters, early majority, late majority, and laggards?there is... more...

  • Crossing the Chasm, 3rd Editionby Geoffrey A. Moore

    HarperCollins 2014; Not Available

    The bible for bringing cutting-edge products to larger markets?now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm , Geoffrey A. Moore shows that in the Technology Adoption Life Cycle?which begins with innovators and moves to early adopters, early majority, late majority, and laggards?there is... more...

  • Going Wirelessby Jaclyn Easton

    HarperCollins 2009; Not Available

    Going Wireless delivers the unexpected by showing how wireless is transforming every type of enterprise from micro-businesses to multi-national conglomerates. Award-winning technology journalist Jaclyn Easton begins with an in-depth look at owning your customers and clients through mobile commerce?whether your company focuses on consumers or business-to-business.... more...

  • Crossing the Chasmby Geoffrey A. Moore

    HarperCollins 2009; Not Available

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for... more...

  • Normative Ordnungsstruktur und private Wirkungsmachtby Karsten Nowrot

    BWV Berliner Wissenschafts-Verlag 2010; US$ 59.41

    Hauptbeschreibung Die wachsende Bedeutung nichtstaatlicher Akteure bildet eine zentrale Thematik im Rahmen der gegenwärtig in den Rechts- und Sozialwissenschaften kontrovers geführten Diskussion über die Existenz und das Ausmaß eines grundlegenden Strukturwandels im heutigen internationalen Wirtschaftssystem. In diesem Zusammenhang wird regelmäßig... more...

  • Amazon.comby Robert Spector

    HarperCollins 2009; Not Available

    In Amazon.com Jeff Bezos built something the world had never seen. He created the most recognized brand name on the Internet, became for a time one of the richest men in the world, and was crowned "the king of cyber-commerce." Yet for all the media exposure, the inside story of Amazon.com has never really been told. In this revealing, unauthorized... more...