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- HarperCollins 2009; Not Available
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for... more...
- HarperCollins 2009; Not Available
In Amazon.com Jeff Bezos built something the world had never seen. He created the most recognized brand name on the Internet, became for a time one of the richest men in the world, and was crowned "the king of cyber-commerce." Yet for all the media exposure, the inside story of Amazon.com has never really been told. In this revealing, unauthorized... more...
- Ten Speed Press 2014; US$ 16.99
This one-stop guide to opening a restaurant from an accountant-turned-restaurateur shows aspiring proprietors how to succeed in the crucial first year and beyond. The majority of restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! Roger Fields--money-guy, restaurant owner, and restaurant consultant--shows... more...
- Orion Publishing Group 2009; US$ 8.99
Duncan Bannatyne reveals how to set up a business and make it a great success. Having started out with ice cream van, he knows exactly how it can be done - and how to avoid the pitfalls along the way. In a series of clear and easy-to-follow chapters, Duncan removes the barriers to getting started as an entrepreneur, and helps to plan a way forward... more...
- Taylor and Francis 2014; US$ 156.00
Over the last decade, the close relationship between culture and economy - or "the experience economy" ? has risen on the agenda. Although there is an established research field for analysing the economic impact of entrepreneurship, there is currently a limited amount of research that analyses the cultural impact and opportunity of entrepreneurship.... more...
- Palgrave Macmillan 2014; US$ 45.00
Birtchnell and Hoyle explore how printers, designs, materials and infrastructures all need to be 'just right' in order for meaningful social change to happen with appropriate scale. The 3D4D Challenge suggests 3D printing could reach scale in the Global South, even perhaps having the same impact as the mobile phone or microfinance in development. more...
- F+W Media 2010; US$ 14.95
"Melinda Emerson...will inspire you to pursue your own entrepreneurial vision." —Marc H. Morial, President, National Urban League Whether you're newly unemployed, sick of office life and longing for a change, or just want to finally turn your business idea into reality, you can follow your dream and make your passion your profession. Drawing on... more...
- Crown Publishing Group 2010; US$ 19.95
Today's economic climate, dominated by corporate giants and chains, can be a tough place for a new face, but buying a franchise is the best opportunity for a budding entrepreneur. 220 Best Franchises to Buy , revised and updated with all-new franchise ideas, shows you how to get in on the ground floor--and how to reap the benefits of running your... more...
- Wiley 2010; US$ 34.95
Practical advice from some of today's top early stage investors and entrepreneurs TechStars is a mentorship-driven startup accelerator with operations in three U.S. cities. Once a year in each city, it funds about ten Internet startups with a small amount of capital and surrounds them with around fifty top Internet entrepreneurs and investors. Historically,... more...
- Penguin Group US 2013; US$ 9.99
¿Quieres cambiar tu estilo de vida? ¡Este es el momento! Monta tu negocio online y alcanza la independencia económica. Tu negocio online es la guía perfecta para quienes tienen las ideas pero no la experiencia en crear y lanzar sus productos al mercado. Conoce las viviencias de quien construyó su propio negocio online con gran éxito y... more...