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New Business Enterprises

Most popular at the top

  • How to be a Successful Entrepreneurby Helga Drummond

    Kogan Page 2009; US$ 19.99

    How to be a Successful Entrepreneur deals with how to: generate ideas for business; exercise good judgement; get started and manage growth; solve problems, negotiate and develop self-knowledge. more...

  • Leap!by Ian Sanders

    Wiley 2010; US$ 19.95

    Who Do You Think You Are? Times are changing fast. Traditional working practices and the concept of a conventional job are increasingly becoming things of the past as we make sense of a new marketplace where the only limit to success is our own imagination. What Does it take to Survive in This New Scrambled Up World of Work? * Attitude - to... more...

  • Marketing That Worksby Leonard M. Lodish; Howard L. Morgan; Shellye Archambeau

    Pearson Education 2007; US$ 34.99

    Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits.   From pricing to PR, advertising to viral marketing, this book?s techniques are relentlessly entrepreneurial:... more...

  • Non-Cooperation - The Dark Side of Strategic Alliancesby Wilma W. Suen

    Palgrave Macmillan 2005; US$ 135.00

    What influences your partners' attitudes toward your alliance? What factors allow them to act on non-cooperative impulses? How can you structure your alliance to reduce opportunities for non-cooperation? This book explores the influences on a firm's attitudes toward its alliance, and highlights the connections between these factors. The book defines... more...

  • Normative Ordnungsstruktur und private Wirkungsmachtby Karsten Nowrot

    BWV Berliner Wissenschafts-Verlag 2010; US$ 47.35

    Hauptbeschreibung Die wachsende Bedeutung nichtstaatlicher Akteure bildet eine zentrale Thematik im Rahmen der gegenwärtig in den Rechts- und Sozialwissenschaften kontrovers geführten Diskussion über die Existenz und das Ausmaß eines grundlegenden Strukturwandels im heutigen internationalen Wirtschaftssystem. In diesem Zusammenhang wird regelmäßig... more...

  • The One Minute Entrepreneurby Ken Blanchard; Don Hutson; Ethan Willis

    The Crown Publishing Group 2008; US$ 19.95

    Mega - bestselling author Ken Blanchard and celebrated business leaders Don Hutson and Ethan Willis present an inspiring story that reveals the secrets to becoming a successful entrepreneur. In THE ONE MINUTE ENTREPRENEUR, Ken Blanchard (coauthor of the #1 bestselling business classic The One Minute Manager ), Don Hutson, CEO of U.S. Learning,... more...

  • Play Biggerby Al Ramadan; Dave Peterson; Christopher Lochhead; Kevin Maney

    HarperCollins 2016; US$ 22.99

    The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn?t about beating the competition at the old game. It?s about inventing a whole new game?defining a new market category, developing it, and dominating it over time. You... more...

  • Professionelles Forderungsmanagementby Günter Bandisch; Karsten Schneider; Ruth Caryot; Jürgen Nosber; Daniela Müller

    Schäffer-Poeschel Verlag für Wirtschaft Steuern Recht GmbH 2014; US$ 46.64

    <!-- Generated by XStandard version 2.0.1.0 on 2015-03-30T22:50:29 --><p>Warum scheitern so viele bei der Umsetzung im eigenen Unternehmen? Was sind die <strong>wesentlichen Erfolgsfaktoren?</strong></p><p>Diese und andere Fragen beantwortet der Praxisleitfaden mit konkreten <strong>Lösungsvorschlägen.</strong></p><ul><li>Fallbeispiele</li><li>Checklisten</li><li>Komplexe... more...

  • Robert's Rules of Innovation IIby Robert Brands

    Bascom Hill Publishing Group 2015; US$ 9.99

    InRobert’s Rules of Innovation II: The Art ofImplementation, innovation thought-leader RobertBrands introduces readers to the best and mostrecent thinking of his international network andshows how to permanently implement a culture ofInnovation in one’s work environment. Brands has led innovation-driven companies aroundthe world, and, on... more...

  • The Samsung Way: Transformational Management Strategies from the World Leader in Innovation and Designby Jaeyong Song; Kyungmook Lee

    McGraw-Hill Education 2014; US$ 28.50

    An insider's account of the management principles driving one of the world's most innovative companies Twenty years ago, few people would have predicted that Samsung could transform itself from a low-cost original equipment manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express.... more...