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New Business Enterprises

Most popular at the top

  • Beyond the Ideaby Vijay Govindarajan; Chris Trimble

    St. Martin's Press 2013; US$ 20.99

    The New York Times bestselling authors of Reverse Innovation and How Stella Saved the Farm distill more than a decade of exclusive research into one short, powerful, action-oriented book. Companies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the... more...

  • Crossing the Chasm, 3rd Editionby Geoffrey A. Moore

    HarperCollins 2014; US$ 14.99

    The bible for bringing cutting-edge products to larger markets?now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm , Geoffrey A. Moore shows that in the Technology Adoption Life Cycle?which begins with innovators and moves to early adopters, early majority, late majority, and laggards?there is... more...

  • Going Wirelessby Jaclyn Easton

    HarperCollins 2009; Not Available

    Going Wireless delivers the unexpected by showing how wireless is transforming every type of enterprise from micro-businesses to multi-national conglomerates. Award-winning technology journalist Jaclyn Easton begins with an in-depth look at owning your customers and clients through mobile commerce?whether your company focuses on consumers or business-to-business.... more...

  • Crossing the Chasm, 3rd Editionby Geoffrey A. Moore

    HarperCollins 2014; Not Available

    The bible for bringing cutting-edge products to larger markets?now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm , Geoffrey A. Moore shows that in the Technology Adoption Life Cycle?which begins with innovators and moves to early adopters, early majority, late majority, and laggards?there is... more...

  • Crossing the Chasmby Geoffrey A. Moore

    HarperCollins 2009; Not Available

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for... more...

  • Amazon.comby Robert Spector

    HarperCollins 2009; Not Available

    In Amazon.com Jeff Bezos built something the world had never seen. He created the most recognized brand name on the Internet, became for a time one of the richest men in the world, and was crowned "the king of cyber-commerce." Yet for all the media exposure, the inside story of Amazon.com has never really been told. In this revealing, unauthorized... more...

  • Unternehmenskauf und Bürgerliches Gesetzbuchby Jan Thiessen

    BWV Berliner Wissenschafts-Verlag 2010; US$ 54.63

    Hauptbeschreibung Das Bürgerliche Gesetzbuch widmet dem Unternehmens- und Beteiligungskauf auch nach der Schuldrechtsreform keine besonderen Vorschriften. Häufig setzen die Parteien daher in detaillierten Verträgen ihr eigenes Recht. Die Parteien sind jedoch auf das Gesetz angewiesen, wenn vertragliche Regelungen zu teuer, nicht durchsetzbar oder... more...

  • Normative Ordnungsstruktur und private Wirkungsmachtby Karsten Nowrot

    BWV Berliner Wissenschafts-Verlag 2010; US$ 47.35

    Hauptbeschreibung Die wachsende Bedeutung nichtstaatlicher Akteure bildet eine zentrale Thematik im Rahmen der gegenwärtig in den Rechts- und Sozialwissenschaften kontrovers geführten Diskussion über die Existenz und das Ausmaß eines grundlegenden Strukturwandels im heutigen internationalen Wirtschaftssystem. In diesem Zusammenhang wird regelmäßig... more...

  • The Six Secrets of Raising Capitalby Bill Fisher

    Berrett-Koehler Publishers 2014; US$ 19.95

    Based on Bill Fisher?s three-day seminars that regularly sell out all over the world, this book offers the kind of capital-raising street smarts no entrepreneur can do without. As a banker in Silicon Valley in the ?80s and a businessman who founded a number of successful companies beginning in the ?90s, Fisher has seen firsthand the kind of rookie... more...

  • The Six Secrets of Raising Capitalby Bill Fisher

    Berrett-Koehler Publishers 2014; US$ 19.95

    Based on Bill Fisher?s three-day seminars that regularly sell out all over the world, this book offers the kind of capital-raising street smarts no entrepreneur can do without. As a banker in Silicon Valley in the ?80s and a businessman who founded a number of successful companies beginning in the ?90s, Fisher has seen firsthand the kind of rookie... more...