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New Business Enterprises

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  • Play Biggerby Al Ramadan; Dave Peterson; Christopher Lochhead; Kevin Maney

    HarperCollins 2016; US$ 18.99

    The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn?t about beating the competition at the old game. It?s about inventing a whole new game?defining a new market category, developing it, and dominating it over time. You... more...

  • Robert's Rules of Innovation IIby Robert Brands

    Bascom Hill Publishing Group 2015; US$ 9.99

    InRobert’s Rules of Innovation II: The Art ofImplementation, innovation thought-leader RobertBrands introduces readers to the best and mostrecent thinking of his international network andshows how to permanently implement a culture ofInnovation in one’s work environment. Brands has led innovation-driven companies aroundthe world, and, on... more...

  • Understanding Social Entrepreneurshipby Jill Kickul; Thomas S. Lyons

    Taylor and Francis 2016; US$ 84.00

    Understanding Social Entrepreneurship is the leading textbook that provides students with a comprehensive overview of the field. It brings the mindset, principles, strategies, tools and techniques of entrepreneurship into the social sector to present innovative solutions to today?s vexing social issues. Kickul and Lyons cover all the key topics... more...

  • Challenging Entrepreneurship Researchby Hans Landstrom; Annaleena Parhankangas; Alain Fayolle; Philippe Riot

    Taylor and Francis 2016; US$ 54.95

    The growth of entrepreneurship research has been accompanied by an increased convergence and institutionalization of the field. In many ways this is of course positive, but it also represents how the field has become "mainstream" with the concomitant risk that individual scholars become embedded in a culture and incentive system that emphasizes and... more...

  • Advanced Introduction to Corporate Venturingby Robert D. Hisrich

    Edward Elgar Publishing 2016; US$ 29.95

    In this unique and original Advanced Introduction, Robert Hisrich pinpoints the essential principles of forging a new venture in an existing corporate context. In this environment, starting and operating a new business includes considerable risk and requires effort to overcome inertia to create something new of value to both the organization as well... more...

  • A Practical Guide to Dealing with Difficult Stakeholdersby Jake Holloway; David Bryde

    Taylor and Francis 2016; US$ 49.95

    All project stakeholders have different needs, objectives, responsibilities and priorities. For many project managers it is disturbing to realise that, for any number of personal or professional reasons, some of their stakeholders may not be as co-operative and helpful as they expect. It could be a negative and powerful sponsor (the 'Anti-sponsor'),... more...

  • The Entrepreneur's Playbookby Leonard C. Green; Paul B. Brown

    AMACOM 2017; US$ 18.95

    Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business. Based on his popular Ultimate Entrepreneurship course, the book explains how to: Locate sure-bet opportunities for improving products Get serious about positioning, distributing, and licensing Find funding... more...

  • Your Idea, Inc.by Sandy Abrams

    Adams Media 2009; US$ 14.95

    Burt's Bees . . . Crocs . . . MySpace . . . Every time a new story about how some nobody from nowhere got rich producing some clever new product in his garage, you may think, ˘Why canĂt I do that?÷ Well, anyone can¨the trick is to take those good ideas and build them into great products that can succeed in the marketplace. In this book, you will get... more...

  • Become Your Own Boss in 12 Monthsby Melinda F Emerson; Michael J. Critelli

    Adams Media 2010; US$ 15.95

    "Melinda Emerson...will inspire you to pursue your own entrepreneurial vision." Marc H. Morial, President, National Urban League Whether you're newly unemployed, sick of office life and longing for a change, or just want to finally turn your business idea into reality, you can follow your dream and make your passion your profession. Drawing on her... more...

  • The Emergence of Entrepreneurial Behaviourby Susana C. Santos; Antˇnio Caetano; Craig Mitchell; Hans Landstr÷m; Alain Fayolle

    Edward Elgar Publishing 2017; US$ 40.00

    In recent years entrepreneurship has become one of the most popular fields of research in management studies. As the subject has broadened, increasing attention has been paid to the behavioural aspects of different practices to identify and pursue entrepreneurial opportunities. This timely book analyses three key strands of contemporary research into... more...