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New Business Enterprises

Most popular at the top

  • Platform Strategyby Laure Claire Reillier; Benoit Reillier

    Taylor and Francis 2017; US$ 51.95

    Platform Strategy translates the complex management and economic models behind commercial platforms such as Uber, airbnb, Etsy and eBay into a practical guide for business. Platform-powered businesses have grown exponentially in the last ten years and replaced many traditional firms. Developing a platform-based business involves learning new management... more...

  • Entrepreneurial Marketingby Edwin J. Nijssen

    Taylor and Francis 2017; US$ 46.95

    How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Existing market research data will be largely irrelevant in these cases, making sales and marketing of innovative new products especially... more...

  • Managing the Family Businessby Thomas Zellweger

    Edward Elgar Publishing 2017; US$ 40.00

    This innovative textbook covers the most important managerial challenges facing family businesses. It is research-based and includes theory and practice along with concepts, cases and reflection questions to illustrate the key topics. more...

  • Start a Successful Businessby Colleen DeBaise

    AMACOM 2018; US$ 19.99

    Makers, doers, and dreamers—for decades they have turned to Inc. for help in getting their businesses off the ground. The publication’s keen advice clarifies the process, while startup stories fuel aspirations and spark action. Now, Start a Successful Business gathers these important lessons into a single path-charting guide. From brainstorming to... more...

  • Good Moneyby Jonathan Self

    Head of Zeus 2017; US$ 16.99

    A practical guide to how to conceive, launch and grow a successful ethical start-up. more...

  • New Venture Managementby Donald F. Kuratko; Jeffrey S. Hornsby

    Taylor and Francis 2017; US$ 79.95

    This book offers students a comprehensive, accessible guide to launching and managing a new venture. Beginning with the planning process and continuing to marketing, financing, and growth, it gives students the insights and practical skills they need to be successful entrepreneurs. This edition’s structure aligns more logically with the venture’s... more...

  • Marketing That Worksby Leonard M. Lodish; Howard L. Morgan; Shellye Archambeau

    Pearson Education 2007; US$ 34.99

    Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits.   From pricing to PR, advertising to viral marketing, this book’s techniques are relentlessly entrepreneurial:... more...

  • Starting Your Own Practiceby Robert Fragasso

    Wiley 2005; US$ 39.95 US$ 34.99

    Praise for STARTING YOUR OWN PRACTICE "This book will become your blueprint for success if you decide to go down the path of going into business for yourself." --Dr. Bob Froehlich, Chairman Investor Strategy Committee, Scudder Investments If you're tired of working for someone else and have contemplated striking out on your own, Starting Your... more...

  • Instant Cashflowby Bradley Sugars; Brad Sugars

    McGraw-Hill Education 2006; US$ 22.00

    Discover 282 marketing and sales strategies proven to make more money for you! A self-made multimillionaire and business development expert, Brad Sugars helps you identify your company's hidden “gold mines,” dramatically boost your bottom line, and get on the fast track to big profits. And best of all, these crystal-clear, bite-sized lessons can... more...