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Most popular at the top
- Regan Arts. 2016; US$ 25.95
?We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.? ?From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased... more...
- HarperCollins 2009; US$ 13.49
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for... more...
- Wiley 2002; US$ 64.00 US$ 56.50
"The complexity of business in economically demanding times makes finding constructive angels that much more challenging. The advice and tips in Attracting Capital from Angels are, therefore, invaluable. The wisdom offered here is not just for start-ups or neophytes, but is a well-timed companion to already existing resources and approaches to helping... more...
- HarperCollins 2009; US$ 11.99
There is an epidemic of unhappiness in the American workplace. A full 70 percent of workers in the United States report that they are disengaged from their jobs. When asked, "Do you have the opportunity to do what you do best every day?" only 20 percent of nearly 2 million employees said yes. It is no wonder that 56 percent of all Americans dream... more...
- Wiley 2005; US$ 22.95 US$ 19.99
Proven strategies and the latest selling tips from eBay's most elite merchants With an estimated 200,000 people making a full-time living selling goods on eBay, and millions more earning a part-time income, it's clear that eBay can create some impressive profits for those who know what they're doing. The eBay Millionaire profiles 25 of eBay's... more...
- Wiley 2005; US$ 32.00 US$ 27.99
Cheap and easy ideas for starting a small business 101 Small Business Ideas for Under $5,000 offers practical, real-world advice for turning ideas and skills into a successful small business. The book presents great ideas for simple small businesses that readers can undertake either full-time or in their spare time and covers all the issues readers... more...
- Pearson Education 2006; US$ 32.99
Everywhere, products are being commoditized, services are being imitated, and traditional barriers to market entry are collapsing. To sustain competitive advantage in today's Copycat Economy, companies must break from the pack. This book will show how. Oren Harari starts by touring "Commodity Hell," and identifying 10 common mistakes that keep companies... more...
- McGraw-Hill Education 2003; US$ 19.00
How to Discover and Unlock the Power of the Extraordinary Client! What if you could increase your income by decreasing your sales calls? It happens whenever you stop wasting your time on marginal clients and focus all your efforts on your top contacts. This unleashes the repeat business and referrals that help you maximize your income, use your... more...
- The Crown Publishing Group 2007; US$ 17.95
Want to take control of your life? Want to trade in that listless job and create the company you?ve always dreamed of? Millions of new businesses are started each year, from online diamond dealers to part-time ?pet projects? to the latest franchises. StartupNation is all about putting you in the driver?s seat to start your own business. Jeff... more...
- Pearson Education 2008; US$ 21.99
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. ?Hess and Goetz present a roadmap for how to avoid the things that can cause you to stumble and how to build a business the right way.? ?JEFF ZEIGLER, CEO, TechTurn.com, Austin, TX ?When... more...