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New Business Enterprises

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  • Birthing the Elephantby Karin Abarbanel; Bruce Freeman; Bobbi Brown

    Potter/TenSpeed/Harmony 2013; US$ 15.99

    Customized for the female entrepreneur's unique psychological experience of launching a business, BIRTHING THE ELEPHANT goes beyond logistics to prepare women for the emotional challenges they will face, with expert advice on reshaping one's business identity, giving up the paycheck mentality, anticipating problems, and avoiding costly mistakes. This... more...

  • Hardcore Inventingby Ellie Crowe; Robert N. Yonover

    Skyhorse Publishing 2009; US$ 17.95

    Based on the author?s experience in the world of inventing and promotion, Hardcore Inventing offers the kind of advice you can only learn from experience: how to developing an idea into an invention, how to build a prototype for show, how to safeguard intellectual property, how to market both strategically and and in ?guerilla" mode, how find... more...

  • Restaurant Success by the Numbers, Second Editionby Roger Fields

    Potter/TenSpeed/Harmony 2014; US$ 16.99

    ?After being in the business for many years, I thought I knew everything, but working with Roger showed me how much more there is to know. Restaurant Success by the Numbers contains the know-how you?ll need to open and run a thriving restaurant. If you want to succeed in the restaurant business, read it!? ?Grégoire Jacquet, chef/owner, Grégoire... more...

  • One Simple Idea for Franchises, Startups and Entrepreneursby Stephen Key

    McGraw-Hill Education 2013; US$ 42.00

    Stephen Key has successfully licensed more than 20 simple ideas that have generated billions of dollars of revenue. His ?10 Steps to Bring Your Idea to Market? course, which can be found at www.inventright.com, has attracted more than 10,000 students around the world. more...

  • Wake Up and Change Your Lifeby Duncan Bannatyne

    Orion Publishing Group 2009; Not Available

    Duncan Bannatyne reveals how to set up a business and make it a great success. Having started out with ice cream van, he knows exactly how it can be done - and how to avoid the pitfalls along the way. In a series of clear and easy-to-follow chapters, Duncan removes the barriers to getting started as an entrepreneur, and helps to plan a way forward... more...

  • The 10 Principles of Open Businessby David Cushman; Jamie Burke

    Palgrave Macmillan 2014; US$ 32.00

    The 10 Principles of Open Business is a practical guide to organizational design for the Twenty-First Century. Using case studies, the authors define the 10 principles of open business that organisations must adopt to both survive and thrive, and provide a practical method to assess the reader's own organization. more...

  • The Economist Guide to Emerging Marketsby Aidan Manktelow; Frida Wallin; The Economist

    PublicAffairs 2014; US$ 18.99

    The growth that companies can achieve from their operations in home and developed world markets has for many years been modest. Real opportunities to take a business to a higher level exist in identifying and cultivating emerging markets. For many years, The Economist Corporate Network has been a leading authority in advising firms on how to make... more...

  • Open Innovation through Strategic Alliancesby Refik Culpan

    Palgrave Macmillan 2014; US$ 115.00

    Open Innovation through Strategic Alliances demonstrates the vital role and applications of strategic alliances between firms and research organizations in creating and applying knowledge for the development of new products, technologies, or business models. more...

  • Crossing the Chasmby Geoffrey A. Moore

    HarperCollins 2009; US$ 14.99

    Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for... more...

  • Attracting Capital From Angelsby Brian E. Hill; Dee Power

    Wiley 2002; US$ 64.00

    "The complexity of business in economically demanding times makes finding constructive angels that much more challenging. The advice and tips in Attracting Capital from Angels are, therefore, invaluable. The wisdom offered here is not just for start-ups or neophytes, but is a well-timed companion to already existing resources and approaches to helping... more...