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- Primento Digital 2015; US$ 5.99
Boost your sales and attract customers! This book is a practical and accessible guide to understanding and implementing the freemium model, providing you with the essential information and saving time. In 50 minutes you will be able to: Understand the different types of free offers given to customers and how they can be beneficial to a business... more...
- Primento Digital 2015; US$ 5.99
Ensure the future profitability of your company! This book is a practical and accessible guide to understanding and implementing the long tail theory, providing you with the essential information and saving time.á In 50 minutes you will be able to: Understand the uses of the long tail theory in the digital product market and how you... more...
- Potter/TenSpeed/Harmony 2013; US$ 15.99
Customized for the female entrepreneur's unique psychological experience of launching a business, BIRTHING THE ELEPHANT goes beyond logistics to prepare women for the emotional challenges they will face, with expert advice on reshaping one's business identity, giving up the paycheck mentality, anticipating problems, and avoiding costly mistakes. This... more...
- Adams Media 2009; US$ 14.95
Burt's Bees . . . Crocs . . . MySpace . . . Every time a new story about how some nobody from nowhere got rich producing some clever new product in his garage, you may think, ˘Why canĂt I do that?÷ Well, anyone can¨the trick is to take those good ideas and build them into great products that can succeed in the marketplace. In this book, you will get... more...
- Little, Brown Book Group 2015; US$ 12.99
This book is packed with everything amateur chefs need to know about delivering a pop-up restaurant. Including tips from the country?s leading pop-up restaurateurs, the authors reveal everything from creating a menu, publicizing the event, dressing your venue, to running an organized kitchen. Discover how to: Theme your evening, and pick a fool-proof... more...
- Open Road Media 2015; US$ 14.99
A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche? ( Publishers Weekly ). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen?s engaging... more...
- Wiley 2012; US$ 22.95 US$ 19.99
Go from ZERO to $10,000 a month in 28 days and discover financial freedom online! Every day thousands of people are losing their jobs, their income, and their security—perhaps you are one of them. However, with the right strategies, you can easily achieve financial independence. The Laptop Millionaire provides easy to follow step-by-step... more...
- Farrar, Straus and Giroux 2009; US$ 6.79
Ian Anderson started recording music when he was thirteen and launched his own successful label, Afternoon Records, in 2003, when he was just eighteen. Now this wunderkind of the indie music scene has written the ultimate guide for all those aspiring to a career in the record industry. Here Come the Regulars covers territory ranging from a label's... more...
- Elsevier Science 2016; US$ 149.95
Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. The book spans the large scope of media economics, simultaneously... more...
- Taylor and Francis 2014; US$ 245.00
The Routledge Handbook of the Economics of Knowledge provides a comprehensive framework to integrate the advancements over the last 20 years in the analysis of technological knowledge as an economic good, and in the static and dynamic characteristics of its generation process. There is a growing consensus in the field of economics that knowledge,... more...