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New Business Enterprises

  • The Entrepreneur's Playbookby Leonard C. Green; Paul B. Brown

    AMACOM 2017; US$ 18.95

    Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business. Based on his popular Ultimate Entrepreneurship course, the book explains how to: Locate sure-bet opportunities for improving products Get serious about positioning, distributing, and licensing Find funding... more...

  • The Emergence of Entrepreneurial Behaviourby Susana C. Santos; António Caetano; Craig Mitchell; Hans Landström; Alain Fayolle

    Edward Elgar Publishing 2017; US$ 40.00

    In recent years entrepreneurship has become one of the most popular fields of research in management studies. As the subject has broadened, increasing attention has been paid to the behavioural aspects of different practices to identify and pursue entrepreneurial opportunities. This timely book analyses three key strands of contemporary research into... more...

  • Right from the Startby Zahra Khan

    Oak Tree Press 2017; US$ 7.99

    RIGHT FROM THE START: ESSENTIAL HR FOR START-UPS & EARLY STAGE COMPANIES focuses on how to meet legal HR requirements cost-effectively, the classic pitfalls to avoid and how to build the right culture in your developing company. more...

  • The Art of Asking the Right Questionsby Caroline McEnery

    Oak Tree Press 2017; US$ 13.50

    THE ART OF ASKING THE RIGHT QUESTIONS: A PEOPLE MANAGER'S TOOLKIT should be on your desk as a ?go to guide? that you can dip into as needed to remind you of the key questions you should ask in different situations throughout the employment journey. more...

  • A Practical Guide to Dealing with Difficult Stakeholdersby Jake Holloway; David Bryde

    Taylor and Francis 2016; US$ 49.95

    All project stakeholders have different needs, objectives, responsibilities and priorities. For many project managers it is disturbing to realise that, for any number of personal or professional reasons, some of their stakeholders may not be as co-operative and helpful as they expect. It could be a negative and powerful sponsor (the 'Anti-sponsor'),... more...

  • Good Is the New Coolby Afdhel Aziz; Bobby Jones

    Regan Arts. 2016; US$ 25.95 US$ 18.99

    ?We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.? ?From  Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased... more...

  • Fundedby Katherine Hague

    O'Reilly Media 2016; US$ 25.99

    The venture capital world is often intimidating and hard to navigate, even for the most seasoned entrepreneurs. But it doesn?t have to be. Entrepreneurs who run effective fundraising processes don?t do it by accident. With this book, you?ll learn what it takes to successfully raise a round of funding for your company. Author Katherine Hague explains... more...

  • Predictive Analytics For Dummiesby Anasse Bari; Mohamed Chaouchi; Tommy Jung

    Wiley 2016; US$ 29.99 US$ 26.50

    Use Big Data and technology to uncover real-world insights You don't need a time machine to predict the future. All it takes is a little knowledge and know-how, and Predictive Analytics For Dummies gets you there fast. With the help of this friendly guide, you'll discover the core of predictive analytics and get started putting it to use with... more...

  • Entrepreneurship in the Gulf Cooperation Councilby Alexandrina Maria Pauceanu

    Elsevier Science 2016; US$ 49.95

    Entrepreneurship in the Gulf Cooperation Council: Entrepreneurship in the Gulf Cooperation Council promotes a practical approach to starting businesses, and is useful not only for students, but also to anyone seeking practical insights on the essential aspects of entrepreneurship. As a wide-ranging introduction to theories and their applications,... more...

  • Entrepreneurship at the Bottom of the Pyramidby Carol Dalglish; Marcello Tonelli

    Taylor and Francis 2016; US$ 59.95

    Entrepreneurship at the Bottom of the Pyramid seeks to demonstrate to students the range of entrepreneurial activities that can be implemented in developing countries to alleviate poverty.   The book blends theory, visual examples and practical learning activities to help students apply their knowledge and encourage thinking ?outside the box?.... more...