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New Business Enterprises

  • Hello, My Name Is Awesomeby Alexandra Watkins

    Berrett-Koehler Publishers 2014; US$ 16.95

    Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone?even noncreative types?can create memorable and... more...

  • Hello, My Name Is Awesomeby Alexandra Watkins

    Berrett-Koehler Publishers 2014; US$ 16.95

    Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone?even noncreative types?can create memorable and... more...

  • Network Society and Future Scenarios for a Collaborative Economyby Vasilis Kostakis; Michel Bauwens

    Palgrave Macmillan 2014; US$ 45.00

    This book builds on the idea that peer-to-peer infrastructures are gradually becoming the general conditions of work, economy, and society. Using a four-scenario approach, the authors seek to simplify possible outcomes and to explore relevant trajectories of the current techno-economic paradigm within and beyond capitalism. more...

  • The Samsung Way: Transformational Management Strategies from the World Leader in Innovation and Designby Jaeyong Song; Kyungmook Lee

    McGraw-Hill Education 2014; US$ 30.00

    An insider's account of the management principles driving one of the world's most innovative companies Twenty years ago, few people would have predicted that Samsung could transform itself from a low-cost original equipment manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express.... more...

  • Die Internationalisierung der Kleinen Unternehmenby Holger Ivers

    BWV Berliner Wissenschafts-Verlag 2014; US$ 37.79

    Die Kleinen Unternehmen und die Angehörigen der Freien Berufe haben besondere Probleme bei ihrer Internationalisierung. Sie müssen sich in fremden Kulturen behaupten, ihre Transaktionskosten sind im Vergleich zu den großen Unternehmen sehr hoch und es gibt bürokratische und sprachliche Probleme. Oft fehlen den Kleinen Unternehmen die Marktkenntnis,... more...

  • Entrepreneurial New Venture Skillsby Robert N. Lussier; Joel Corman; David Kimball

    Taylor and Francis 2014; US$ 99.95

    As business schools expand their entrepreneurship programs and organizations seek people with entrepreneurial skills, it has become clear that the skills and mindset of an entrepreneur are highly valued in all business contexts. This latest edition of Entrepreneurial New Venture Skills continues to focus on helping students develop entrepreneurial... more...

  • Restaurant Success by the Numbers, Second Editionby Roger Fields

    Ten Speed Press 2014; US$ 16.99

    This one-stop guide to opening a restaurant from an accountant-turned-restaurateur shows aspiring proprietors how to succeed in the crucial first year and beyond. The majority of restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! Roger Fields--money-guy, restaurant owner, and restaurant consultant--shows... more...

  • The Tech Entrepreneur's Survival Guide: How to Bootstrap Your Startup, Lead Through Tough Times, and Cash In for Successby Bernd Schoner

    McGraw-Hill Education 2014; US$ 26.00

    Most technology startups never make it to the funding stage, and only a small percentage of those that are venture-backed generate a positive return for their investors. An even smaller number of startup founders enjoy a truly prosperous exit. Bernd Schoner cofounded his tech startup during the dot-com bust, navigated it through market crises and... more...

  • Steps to Small Business Start-Upby Linda Pinson

    Out Of Your Mind . . . And Into The Mark 2014; US$ 19.99

    A business classic that has been guiding new entrepreneurs through the process of launching their businesses for more than a quarter of a century, this book has now been revised to feature the most up-to-date information, forms, examples, and worksheets. It emphasizes all of the mechanics of the start-up, including choosing a business, legal structure,... more...

  • Entrepreneurial Marketingby Ed Nijssen

    Taylor and Francis 2014; US$ 57.95

    How do you sell a totally new kind of product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that has the power to change the marketplace. This means that existing market research will have produced data about market categories and structures that are largely irrelevant... more...