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New Business Enterprises

  • Secret Formulaby Frederick Allen

    Open Road Media 2015; US$ 14.99

    How a Victorian-era medicine spawned one of the nation?s richest companies and became the world?s most recognizable brand Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen?s engaging account begins with Asa Candler, a nineteenth-century... more...

  • Theoretical Perspectives on Family Businessesby Mattias Nordqvist; Leif Melin; Mattias Waldkirch; Gershon Kumeto

    Edward Elgar Publishing 2015; US$ 40.00

    Family business has become an increasingly studied field over the last decade and forms one of the fastest growing research areas today. The uniqueness of family businesses is the interaction between two systems; the family and the business systems, leading to specific characteristics that we rarely see in other types of businesses. In order to understand... more...

  • Freemiumby 50MINUTES.COM; 50 minutes

    Primento Digital 2015; US$ 9.99

    Boost your sales and attract customers! This book is a practical and accessible guide to understanding and implementing the freemium model, providing you with the essential information and saving time. In 50minutes you will be able to:    ? Understand the different types of free offers given to customers and how they can be beneficial to a... more...

  • Getting Fundedby Chandra S. Mishra

    Palgrave Macmillan 2015; US$ 120.00

    Getting Funded shows entrepreneurs the tools and framework critical to a venture's success, teaching entrepreneurs to develop an investment model as well as refine their business model and strategy. more...

  • The Long Tail Theoryby 50MINUTES.COM

    Primento Digital 2015; US$ 9.99

    Ensure the future profitability of your company! This book is a practical and accessible guide to understanding and implementing the long tail theory, providing you with the essential information and saving time.  In 50minutes you will be able to: ? Understand the uses of the long tail theory in the digital product market and how... more...

  • The Roles of Organisation Developmentby Dr Annamaria Garden; Professor Edgar Schein

    Ashgate Publishing Ltd 2015; US$ 79.95

    The Roles of Organisation Development by Dr Annamaria Garden introduces a radically new and original framework to explain organisation development work and how it is done. The origin of the book came out of a question asked by a woman OD practitioner: How do you do what you do? This book is Dr Garden?s answer to that question. Dr Garden found that... more...

  • A Practical Guide to Dealing with Difficult Stakeholdersby Mr David Bryde; Mr Jake Holloway; Mr Roger Joby; Professor Darren Dalcher

    Ashgate Publishing Ltd 2015; US$ 49.95

    All project stakeholders have different needs, objectives, responsibilities and priorities. For many project managers it is disturbing to realise that, for any number of personal or professional reasons, some of their stakeholders may not be as co-operative and helpful as they expect. It could be a negative and powerful sponsor (the 'Anti-sponsor'),... more...

  • Creating the Social Ventureby Susan Coleman; Dafna Kariv

    Taylor and Francis 2015; US$ 49.95

    Social entrepreneurship is a growing area, and we frequently hear of new ventures committed to social change. In academia, however, social entrepreneurship has typically been taught as a ?version? of entrepreneurship, ignoring the unique structure, challenges and goals of the social venture. In their new book, Coleman and Kariv draw on the latest... more...

  • Assessment Center - inkl. Arbeitshilfen onlineby Jasmin Hagmann

    Haufe Lexware Verlag 2015; US$ 12.13

    <!-- Generated by XStandard version on 2015-08-31T13:53:53 --><p>Die zahlreichen Übungen und Tests zum Trainieren nehmen Ihnen als Bewerber die Nervosität. Das praxisorientierte Vorbereitungspaket auf Assessment Center enthält auch wertvolle Erfahrungsberichte von Kandidaten. In einem Extrakapitel wird das Online-Assessment verständlich... more...

  • TripAdvisor, « Plan and book your perfect trip »by Charlotte Bouillot; 50 minutes

    Primento Digital 2015; US$ 2.99

    Un guide pratique et accessible pour découvrir la Success Story de TripAdvisor Quelle histoire se cache derrière le succès international du hibou aux yeux bicolores de TripAdvisor ? Comment cette plateforme, aujourd?hui considérée comme la plus grande communauté de voyageurs au monde, s?est-elle hissée au rang de géant du secteur de l?e-tourisme,... more...