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- Taylor and Francis 2016; US$ 49.95
All project stakeholders have different needs, objectives, responsibilities and priorities. For many project managers it is disturbing to realise that, for any number of personal or professional reasons, some of their stakeholders may not be as co-operative and helpful as they expect. It could be a negative and powerful sponsor (the 'Anti-sponsor'),... more...
- Regan Arts. 2016; US$ 25.95 US$ 18.99
?We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.? ?From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased... more...
- O'Reilly Media 2016; US$ 25.99
The venture capital world is often intimidating and hard to navigate, even for the most seasoned entrepreneurs. But it doesn?t have to be. Entrepreneurs who run effective fundraising processes don?t do it by accident. With this book, you?ll learn what it takes to successfully raise a round of funding for your company. Author Katherine Hague explains... more...
- Wiley 2016; US$ 29.99 US$ 27.29
Use Big Data and technology to uncover real-world insights You don't need a time machine to predict the future. All it takes is a little knowledge and know-how, and Predictive Analytics For Dummies gets you there fast. With the help of this friendly guide, you'll discover the core of predictive analytics and get started putting it to use with... more...
- Elsevier Science 2016; US$ 49.95
Entrepreneurship in the Gulf Cooperation Council: Entrepreneurship in the Gulf Cooperation Council promotes a practical approach to starting businesses, and is useful not only for students, but also to anyone seeking practical insights on the essential aspects of entrepreneurship. As a wide-ranging introduction to theories and their applications,... more...
- Taylor and Francis 2016; US$ 59.95
Entrepreneurship at the Bottom of the Pyramid seeks to demonstrate to students the range of entrepreneurial activities that can be implemented in developing countries to alleviate poverty. The book blends theory, visual examples and practical learning activities to help students apply their knowledge and encourage thinking ?outside the box?.... more...
Observatoire des engagements et actions du Gouvernement au service de l'innovation et de la croissancePrimento Digital Publishing 2016; US$ 0.99
Un rapport précis de l'enquête sur les engagements et les actions du Gouvernement français pour l'innovation. Cette année encore, l?Observatoire donne rendez-vous au Gouvernement pour faire le bilan annuel du Pacte pour la Croissance, la Compétitivité et l?Emploi vu des start-up, PME et ETI innovantes. Pour la 3ème année consécutive, le Comité... more...
- Edward Elgar Publishing 2016; US$ 29.95
In this unique and original Advanced Introduction, Robert Hisrich pinpoints the essential principles of forging a new venture in an existing corporate context. In this environment, starting and operating a new business includes considerable risk and requires effort to overcome inertia to create something new of value to both the organization as well... more...
- Panoma Press 2016; US$ 9.99
If you've ever had the desire to run your own business, but don't think you've got what it takes, pick up this book. For anyone considering going it alone, this book is filled with honest, down to earth anecdotes, explodes the myth of what entrepreneurship is all about, and opens the door for budding business owners to give it a go. more...
- HarperCollins 2016; US$ 18.99
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn?t about beating the competition at the old game. It?s about inventing a whole new game?defining a new market category, developing it, and dominating it over time. You... more...