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New Business Enterprises

  • Managing the Family Businessby Thomas Zellweger

    Edward Elgar Publishing 2017; US$ 40.00

    This innovative textbook covers the most important managerial challenges facing family businesses. It is research-based and includes theory and practice along with concepts, cases and reflection questions to illustrate the key topics. more...

  • Platform Strategyby Laure Claire Reillier; Benoit Reillier

    Taylor and Francis 2017; US$ 51.95

    Platform Strategy translates the complex management and economic models behind commercial platforms such as Uber, airbnb, Etsy and eBay into a practical guide for business. Platform-powered businesses have grown exponentially in the last ten years and replaced many traditional firms. Developing a platform-based business involves learning new management... more...

  • Entrepreneurial Marketingby Edwin J. Nijssen

    Taylor and Francis 2017; US$ 46.95

    How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Existing market research data will be largely irrelevant in these cases, making sales and marketing of innovative new products especially... more...

  • The Entrepreneur's Playbookby Leonard C. Green; Paul B. Brown

    AMACOM 2017; US$ 18.95

    Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business. Based on his popular Ultimate Entrepreneurship course, the book explains how to: Locate sure-bet opportunities for improving products Get serious about positioning, distributing, and licensing Find funding... more...

  • The Emergence of Entrepreneurial Behaviourby Susana C. Santos; António Caetano; Craig Mitchell; Hans Landström; Alain Fayolle

    Edward Elgar Publishing 2017; US$ 40.00

    In recent years entrepreneurship has become one of the most popular fields of research in management studies. As the subject has broadened, increasing attention has been paid to the behavioural aspects of different practices to identify and pursue entrepreneurial opportunities. This timely book analyses three key strands of contemporary research into... more...

  • Right from the Startby Zahra Khan

    Oak Tree Press 2017; US$ 7.99

    RIGHT FROM THE START: ESSENTIAL HR FOR START-UPS & EARLY STAGE COMPANIES focuses on how to meet legal HR requirements cost-effectively, the classic pitfalls to avoid and how to build the right culture in your developing company. more...

  • The Art of Asking the Right Questionsby Caroline McEnery

    Oak Tree Press 2017; US$ 13.50

    THE ART OF ASKING THE RIGHT QUESTIONS: A PEOPLE MANAGER'S TOOLKIT should be on your desk as a ?go to guide? that you can dip into as needed to remind you of the key questions you should ask in different situations throughout the employment journey. more...

  • A Practical Guide to Dealing with Difficult Stakeholdersby Jake Holloway; David Bryde

    Taylor and Francis 2016; US$ 49.95

    All project stakeholders have different needs, objectives, responsibilities and priorities. For many project managers it is disturbing to realise that, for any number of personal or professional reasons, some of their stakeholders may not be as co-operative and helpful as they expect. It could be a negative and powerful sponsor (the 'Anti-sponsor'),... more...

  • Good Is the New Coolby Afdhel Aziz; Bobby Jones

    Regan Arts. 2016; US$ 25.95

    ?We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.? ?From  Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased... more...

  • Fundedby Katherine Hague

    O'Reilly Media 2016; US$ 25.99

    The venture capital world is often intimidating and hard to navigate, even for the most seasoned entrepreneurs. But it doesn?t have to be. Entrepreneurs who run effective fundraising processes don?t do it by accident. With this book, you?ll learn what it takes to successfully raise a round of funding for your company. Author Katherine Hague explains... more...