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- Elsevier Science 2015; US$ 149.95
Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. The book spans the large scope of media economics, simultaneously... more...
- Bascom Hill Publishing Group 2015; US$ 9.99
InRoberts Rules of Innovation II: The Art ofImplementation, innovation thought-leader RobertBrands introduces readers to the best and mostrecent thinking of his international network andshows how to permanently implement a culture ofInnovation in ones work environment. Brands has led innovation-driven companies aroundthe world, and, on... more...
- Oak Tree Press 2015; US$ 8.99
Whether you are a solo-professional, working in partnership or part of a large professional firm, working as a service provider ? as an accountant, solicitor, consultant, coach, service contractor, trainer ? can be exciting, stimulating and financially rewarding. It can lead to a life of permanent learning, constant involvement in challenging projects... more...
- Open Road Media 2015; US$ 14.99
How a Victorian-era medicine spawned one of the nation?s richest companies and became the world?s most recognizable brand Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen?s engaging account begins with Asa Candler, a nineteenth-century... more...
- Edward Elgar Publishing 2015; US$ 40.00
Family business has become an increasingly studied field over the last decade and forms one of the fastest growing research areas today. The uniqueness of family businesses is the interaction between two systems; the family and the business systems, leading to specific characteristics that we rarely see in other types of businesses. In order to understand... more...
- Primento Digital 2015; US$ 7.99
Boost your sales and attract customers! This book is a practical and accessible guide to understanding and implementing the freemium model, providing you with the essential information and saving time. In 50minutes you will be able to: ? Understand the different types of free offers given to customers and how they can be beneficial to a... more...
- Primento Digital 2015; US$ 7.99
Ensure the future profitability of your company! This book is a practical and accessible guide to understanding and implementing the long tail theory, providing you with the essential information and saving time. In 50minutes you will be able to: ? Understand the uses of the long tail theory in the digital product market and how... more...
- Ashgate Publishing Ltd 2015; US$ 79.95
The Roles of Organisation Development by Dr Annamaria Garden introduces a radically new and original framework to explain organisation development work and how it is done. The origin of the book came out of a question asked by a woman OD practitioner: How do you do what you do? This book is Dr Garden?s answer to that question. Dr Garden found that... more...
- Ashgate Publishing Ltd 2015; US$ 49.95
All project stakeholders have different needs, objectives, responsibilities and priorities. For many project managers it is disturbing to realise that, for any number of personal or professional reasons, some of their stakeholders may not be as co-operative and helpful as they expect. It could be a negative and powerful sponsor (the 'Anti-sponsor'),... more...