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- Regan Arts. 2016; US$ 25.95 US$ 18.99
?We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.? ?From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased... more...
- O'Reilly Media 2016; US$ 25.99
The venture capital world is often intimidating and hard to navigate, even for the most seasoned entrepreneurs. But it doesn?t have to be. Entrepreneurs who run effective fundraising processes don?t do it by accident. With this book, you?ll learn what it takes to successfully raise a round of funding for your company. Author Katherine Hague explains... more...
- Wiley 2016; US$ 29.99 US$ 25.79
Use Big Data and technology to uncover real-world insights You don't need a time machine to predict the future. All it takes is a little knowledge and know-how, and Predictive Analytics For Dummies gets you there fast. With the help of this friendly guide, you'll discover the core of predictive analytics and get started putting it to use with... more...
- Elsevier Science 2016; US$ 49.95
Entrepreneurship in the Gulf Cooperation Council: Entrepreneurship in the Gulf Cooperation Council promotes a practical approach to starting businesses, and is useful not only for students, but also to anyone seeking practical insights on the essential aspects of entrepreneurship. As a wide-ranging introduction to theories and their applications,... more...
- Taylor and Francis 2016; US$ 59.95
Entrepreneurship at the Bottom of the Pyramid seeks to demonstrate to students the range of entrepreneurial activities that can be implemented in developing countries to alleviate poverty. The book blends theory, visual examples and practical learning activities to help students apply their knowledge and encourage thinking ?outside the box?.... more...
Observatoire des engagements et actions du Gouvernement au service de l'innovation et de la croissancePrimento Digital Publishing 2016; US$ 0.99
Un rapport précis de l'enquête sur les engagements et les actions du Gouvernement français pour l'innovation. Cette année encore, l?Observatoire donne rendez-vous au Gouvernement pour faire le bilan annuel du Pacte pour la Croissance, la Compétitivité et l?Emploi vu des start-up, PME et ETI innovantes. Pour la 3ème année consécutive, le Comité... more...
- Edward Elgar Publishing 2016; US$ 29.95
In this unique and original Advanced Introduction, Robert Hisrich pinpoints the essential principles of forging a new venture in an existing corporate context. In this environment, starting and operating a new business includes considerable risk and requires effort to overcome inertia to create something new of value to both the organization as well... more...
- HarperCollins 2016; US$ 18.99
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn?t about beating the competition at the old game. It?s about inventing a whole new game?defining a new market category, developing it, and dominating it over time. You... more...
- Taylor and Francis 2016; US$ 54.95
The growth of entrepreneurship research has been accompanied by an increased convergence and institutionalization of the field. In many ways this is of course positive, but it also represents how the field has become "mainstream" with the concomitant risk that individual scholars become embedded in a culture and incentive system that emphasizes and... more...
- Encounter Books 2016; US$ 5.99
Entire industries are being transformed, consumers have more power than ever before, and people are finding new ways to earn a livingeven in today?s slow economic recovery. All of these improvements stem from the rise of the so-called sharing economy. Even in the face of these benefits, innovation is in danger of being suppressed because of overzealous... more...