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Public Relations

Most popular at the top

  • Strategic Public Relations Managementby Bruce E Pinkleton; Erica Weintraub Austin; Bruce E. Pinkleton

    Taylor and Francis 2006; US$ 67.95

    This volume helps readers move from a tactical public relations approach to a strategic management style based on skillful use of research and planning techniques. Combining the key components of effective management and campaign design, the authors introduce students and practitioners to the tools needed for developing and presenting comprehensive,... more...

  • The Handbook of Strategic Public Relations and Integrated Marketing Communications 2/Eby Clarke Caywood

    McGraw-Hill Education 2011; US$ 75.00

    The Definitive Guide to PR and Communications?updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications , Second Edition, is a gathering of 70 of the brightest, most influential figures... more...

  • Strategic Planning for Public Relations, Fourth Editionby Ronald D. Smith

    Taylor and Francis 2013; US$ 64.95

    This innovative and popular text provides a clear pathway to understanding and developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations... more...

  • Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractionsby Ylva French; Sue Runyard

    Taylor and Francis 2011; US$ 49.95

    Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting new challenges to cultural PR and Marketing teams. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions , as... more...

  • Events Managementby Nicole Ferdinand; Paul James Kitchin

    SAGE Publications 2012; US$ 63.00

    Written by a team of high profile, international authors, this exciting new text successfully combines theory and practice, making it a must-have for all students of Events Management. more...

  • Pitch Perfectby Bill McGowan

    HarperCollins 2014; US$ 17.99

    Media guru and Emmy Award-winning correspondent Bill McGowan?coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication.  He is also a trusted advisor in the C-suites... more...

  • Pitch Perfectby Bill McGowan

    HarperCollins 2014; Not Available

    Media guru and Emmy Award-winning correspondent Bill McGowan?coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication.  He is also a trusted advisor in the C-suites... more...

  • Pitch Perfectby Bill McGowan

    HarperCollins 2014; Not Available

    Media guru and Emmy Award-winning correspondent Bill McGowan?coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication.  He is also a trusted advisor in the C-suites... more...

  • New Heights in Modern Media & Public Relationsby Brijen Pande

    Swastik Publishers & Distributors 2010; US$ 40.00

    Public Relationsd/Relations" Title="Relations">Relationstinent to note that the public Relations is a way to life in an Organization and must be a continuous affair. It must permeate from the top echelons to the down-the-ladder employees. But there can be Times when the effort has to be intensified. A programme can be a low-key, long-drawn... more...

  • Les médias et le façonnement des normes en matière de santéby Lise Renaud

    Presses de l''niversite du Quebec 2007; US$ 15.00

    Source d'influence, de changement et de socialisation importante, les médias participent activement au processus de façonnement des normes, notamment dans le domaine de la santé. Leur rôle d'émetteurs relais entre les organisations et les individus qui initient les normes, et le public qui se les approprie, a cependant... more...