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Public Relations

Most popular at the top

  • An Overview of the Public Relations Functionby Shannon A. Bowen

    Business Expert Press 2010; US$ 19.95

    This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing,... more...

  • Ongoing Crisis Communicationby W. (William) Timothy Coombs

    SAGE Publications 2014; US$ 65.00 US$ 55.25

    Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated and multi-disciplinary approach to the entire crisis communication process. Drawing on his extensive firsthand experience, Dr. Timothy Coombs uses a three-staged approach to crisis management (pre-crisis, crisis, and post-crisis), explains how crisis management... more...

  • Say It With Charts: The Executive?s Guide to Visual Communicationby Gene Zelazny

    McGraw-Hill Education 2001; US$ 45.00 US$ 36.90

    Step-by-step guide to creating compelling, memorable presentations A chart that once took ten hours to prepare can now be produced by anyone with ten minutes and a computer keyboard. What hasn't changed, however, are the basics behind creating a powerful visual - what to say, why to say it, and how to say it for the most impact. In Say It With Charts,... more...

  • L' organisation d'un événementby Lyne Branchaud

    Presses de l''niversite du Quebec 2009; US$ 18.75

    Organiser un événement, petit ou grand, n'est pas une mince tâche et vous devrez tenir compte de milliers de détails tout au long de sa mise sur pied. Ce livre est un guide pratique qui vous accompagnera, étape par étape, dans le processus d'organisation d'un événement : définition des objectifs,... more...

  • Les médias et le façonnement des normes en matière de santéby Lise Renaud

    Presses de l''niversite du Quebec 2007; US$ 15.00

    Source d'influence, de changement et de socialisation importante, les médias participent activement au processus de façonnement des normes, notamment dans le domaine de la santé. Leur rôle d'émetteurs relais entre les organisations et les individus qui initient les normes, et le public qui se les approprie, a cependant... more...

  • La transition en Roumanieby Roger Tessier

    Presses de l''niversite du Quebec 1995; US$ 26.25

    À travers les changements significatifs observés dans les médias, la famille et l'organisation du travail, les véritables enjeux de la transition en Roumanie se dévoilent. Malgré les progrès certains, le chemin sera long vers la modernisation du pays. more...

  • Effective Public Relationsby DK

    Dorling Kindersley Ltd 2009; Not Available

    Learn all you need to know about how to generate and manage publicity - from recognising public relations opportunities to creating and sustaining media coverage. Effective Public Relations not only shows you how to identify and target your audience but also provides practical techniques for presenting information whether writing news releases or... more...

  • Great PRby Brian Salter

    Hodder Education 2011; US$ 11.18

    The answers you need. Now. more...

  • Public Relationsby Dominik Ruisinger; Oliver Jorzik

    Schäffer-Poeschel Verlag für Wirtschaft Steuern Recht GmbH 2013; US$ 46.64

    <!-- Generated by XStandard version 2.0.1.0 on 2015-03-30T22:28:00 --><p><strong>PR</strong> sind aus der Kommunikation von Unternehmen nicht mehr wegzudenken, inzwischen fast selbstverständlich ist der Kundendialog über <strong>Social Media-Kanäle</strong> wie Facebook oder im eigenen Blog.</p><p>Die... more...

  • Verbände in den Medienby Franziska Oehmer

    Nomos Verlagsgesellschaft 2013; US$ 35.96

    Verbände in den Medien : eine Analyse der medialen Resonanz von Interessenverbänden und deren Determinanten in deutschen und Schweizer Printmedien more...