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Public Relations

Most popular at the top

  • Corporate Communicationby Joep Cornelissen

    SAGE Publications 2014; US$ 60.00

    Used by nearly 20,000 students in over 50 different countries on courses in Corporate Communication, Organizational Communication, PR and Marketing Communications and as an invaluable source for reflective practitioners, the new fourth edition has been updated to include topics such as the new media environment, CSR standards and corporate citizenship... more...

  • The Fall of Advertising and the Rise of PRby Al Ries; Laura Ries

    HarperCollins 2009; US$ 12.99

    Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body... more...

  • School Public Relations for Student Successby Edward H. Moore

    SAGE Publications 2009; US$ 34.95

    From components of successful PR programs to evaluation guidelines, this valuable resource gives educational leaders the public relations support needed to meet tough communication demands and ensure student success. more...

  • Corporate Reputation Decodedby Asha Kaul; Avani Desai

    SAGE Publications 2014; US$ 35.95

    Corporate Reputation Decoded  is the first book of its kind that traces the journey of Indian companies in building corporate reputation (CR). The book addresses CR in the Indian context and is in response to the growing interest of companies in this area.    The book explains the process of building, maintaining and strategising for CR. It also... more...

  • Brand Portfolio Strategyby David A. Aaker

    Free Press 2009; US$ 30.00

    In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class... more...

  • The New Rules of Marketing & PRby David Meerman Scott

    Wiley 2013; US$ 24.00

    The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success   The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers... more...

  • Corporate Public Affairsby Otto Lerbinger

    Taylor and Francis 2006; US$ 76.95

    Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising out of the sociopolitical environment in which the... more...

  • Leadership Communicationby E. Bruce Harrison; Judith Mühlberg

    Business Expert Press 2014; US$ 19.95

    My graduate students like this book?s real-world focus on public relations as a strategic role in the C-suite. ?Ron Culp, professional director, Public Relations & Advertising graduate program, DePaul University; former Senior Vice President, Chief Communication Officer, Sears Leadership in Communication is a cogent, bright, easily readable definition... more...

  • Eventmanagementby Hermann-Josef Kiel; Ralf Bäuchl

    Franz Vahlen 2014; US$ 30.17

    Wie der "Wow"-Effekt entstehtVorteile- Alles über Events als Instrument der Marketingkommunikation- Konzeption, Planung, Organisation, Umsetzung und Erfolgskontrolle- Zahlreiche Abbildungen, Fallbeispiele, Fallstudien und ChecklistenZum WerkDieses Lehrbuch umfasst Konzeption, Planung, Organisation, Umsetzung und Erfolgskontrolle von Events als Instrument... more...

  • Tourism in Central Asiaby Kemal Kantarci; Muzaffer Uysal; Vincent P. Magnini

    Apple Academic Press 2014; US$ 119.95

    This book will be a major resource for all academic researchers and practitioners interested in issues dealing with the development of tourism, its potential and challenges, and policy and regulatory issues in the Central Asian countries of Kazakhstan, Uzbekistan, Turkmenistan, Kyrgyzstan, and Tajikistan. These countries are gaining more attention... more...