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Public Relations

Most popular at the top

  • Say It With Charts: The Executive?s Guide to Visual Communicationby Gene Zelazny

    McGraw-Hill Education 2001; US$ 45.00 US$ 36.90

    Step-by-step guide to creating compelling, memorable presentations A chart that once took ten hours to prepare can now be produced by anyone with ten minutes and a computer keyboard. What hasn't changed, however, are the basics behind creating a powerful visual - what to say, why to say it, and how to say it for the most impact. In Say It With Charts,... more...

  • Human Resource Management in the Hospitality Industryby Michael Boella; Steven Goss-Turner

    Taylor and Francis 2013; US$ 65.95

    Now in its ninth edition, Human Resource Management in the Hospitality Industry: A Guide to Best Practice , is fully updated with new legal information, data, statistics and examples. Taking a 'process' approach, it provides the reader with an essential understanding of the purpose, policies and processes concerned with managing an enterprise?s workforce... more...

  • Summary: Winning Through Intimidation - Robert J. Ringerby BusinessNews Publishing

    Primento Digital 2014; US$ 5.99

    Complete summary of Robert J. Ringer's book: ?Winning Through Intimidation: How to Use Intimidation to Deal from a Position of Strength".  This summary of the ideas from "Wining Through Intimidation" explains how intimidation is always present in business exchanges, with the people involved being either intimidated, which puts them in a weaker... more...

  • Strategic Managerial Accountingby Tracy Jones; Helen Atkinson; Angela Lorenz; Peter Harris

    Goodfellow Publishers Ltd 2012; US$ 48.00

    This text explores the nature of these industry sectors and how these impact on the strategic managerial accounting (SMA) tools used by decision makers in the industry. Formerly known as Managerial Accounting in the Hospitality Industry by Harris and Hazzard, this new edition builds on this successful and well known text. more...

  • L' organisation d'un événementby Lyne Branchaud

    Presses de l''niversite du Quebec 2009; US$ 18.75

    Organiser un événement, petit ou grand, n'est pas une mince tâche et vous devrez tenir compte de milliers de détails tout au long de sa mise sur pied. Ce livre est un guide pratique qui vous accompagnera, étape par étape, dans le processus d'organisation d'un événement : définition des objectifs,... more...

  • Les médias et le façonnement des normes en matière de santéby Lise Renaud

    Presses de l''niversite du Quebec 2007; US$ 15.00

    Source d'influence, de changement et de socialisation importante, les médias participent activement au processus de façonnement des normes, notamment dans le domaine de la santé. Leur rôle d'émetteurs relais entre les organisations et les individus qui initient les normes, et le public qui se les approprie, a cependant... more...

  • La transition en Roumanieby Roger Tessier

    Presses de l''niversite du Quebec 1995; US$ 26.25

    À travers les changements significatifs observés dans les médias, la famille et l'organisation du travail, les véritables enjeux de la transition en Roumanie se dévoilent. Malgré les progrès certains, le chemin sera long vers la modernisation du pays. more...

  • Effective Public Relationsby DK

    Dorling Kindersley Ltd 2009; Not Available

    Learn all you need to know about how to generate and manage publicity - from recognising public relations opportunities to creating and sustaining media coverage. Effective Public Relations not only shows you how to identify and target your audience but also provides practical techniques for presenting information whether writing news releases or... more...

  • An Overview of the Public Relations Functionby Shannon A. Bowen

    Business Expert Press 2010; US$ 19.95

    This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing,... more...

  • Great PRby Brian Salter

    Hodder Education 2011; US$ 11.18

    The answers you need. Now. more...