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Most popular at the top
- HarperCollins 2014; US$ 19.99
Media guru and Emmy Award-winning correspondent Bill McGowan?coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites... more...
- Business Expert Press 2014; US$ 19.95
My graduate students like this book?s real-world focus on public relations as a strategic role in the C-suite. ?Ron Culp, professional director, Public Relations & Advertising graduate program, DePaul University; former Senior Vice President, Chief Communication Officer, Sears Leadership in Communication is a cogent, bright, easily readable definition... more...
- SAGE Publications 2009; US$ 34.95
From components of successful PR programs to evaluation guidelines, this valuable resource gives educational leaders the public relations support needed to meet tough communication demands and ensure student success. more...
- Taylor and Francis 2013; US$ 25.95
Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases of public relations campaigns: research, strategy,... more...
- Wiley 2013; US$ 24.00
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers... more...
- Taylor and Francis 2014; US$ 82.95
Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate,... more...
- Guilford Publications 2010; US$ 59.00
This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools... more...
- O'Reilly Media 2015; US$ 25.99
Imagine you?re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion,... more...
- Kogan Page 2015; US$ 39.95
Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and... more...
- Swastik Publishers & Distributors 2010; US$ 40.00
Public Relationsd/Relations" Title="Relations">Relationstinent to note that the public Relations is a way to life in an Organization and must be a continuous affair. It must permeate from the top echelons to the down-the-ladder employees. But there can be Times when the effort has to be intensified. A programme can be a low-key, long-drawn... more...