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Most popular at the top
- SAGE Publications 2014; US$ 60.00
Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated and multi-disciplinary approach to the entire crisis communication process. Drawing on his extensive firsthand experience, Dr. Timothy Coombs uses a three-staged approach to crisis management (pre-crisis, crisis, and post-crisis), explains how crisis management... more...
- Business Expert Press 2010; US$ 19.95
This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. more...
- SAGE Publications 2013; US$ 52.00
In this fully updated Third Edition, three of today?s most respected crisis/risk communication scholars provide the latest theory, practice, and innovative approaches for handling crisis. This acclaimed book presents a clear understanding about how to manage risks and crises effectively. The authors provide 18 in-depth case studies that highlight successes... more...
- SAGE Publications 2013; US$ 55.00
Guides students through cases and exercises that explore crisis communication and management in action, building the necessary skills for effective crisis management. more...
A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Second EditionBusiness Expert Press 2014; US$ 19.95
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the... more...
- Panoma Press 2015; US$ 6.99
The ability to create insights that grab the attention of clients and the media has become one of the most important marketing challenges for businesses selling high-value services. Yet there is even less advice available on how to create the all-important stream of great ideas. This book fills the gap. more...
- Apple Academic Press 2016; US$ 179.95
Booming Mainland Chinese outbound travel is one of the most exciting phenomena in the world tourism industry?s recent history. From 2000 to 2010, Chinese outbound travel increased at a compounded annual rate of 18.5 percent, and it is forecasted that by 2020 China will generate approximately 100 million outbound trips a year, making China the fourth... more...
- Bloomsbury Publishing 2012; US$ 12.99
As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations. The simple fact is that they have never had control. The question is what they can do about it now, and what they need to consider for the future. The fragmentation... more...
- Oak Tree Press 2016; US$ 7.50
CSR, as a concept, applies to all organisations, regardless of size, location and sector. Many organisations would like to implement CSR but are unsure where and how to start. This eBook aims to assist organisations, regardless of their size or the resources available to them, to start developing CSR initiatives. In particular, this eBook is designed... more...
- SAGE Publications 2014; US$ 48.00
Used by nearly 20,000 students in over 50 different countries on courses in Corporate Communication, Organizational Communication, PR and Marketing Communications and as an invaluable source for reflective practitioners, the new fourth edition has been updated to include topics such as the new media environment, CSR standards and corporate citizenship... more...