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Public Relations

Most popular at the top

  • Competing for Capitalby Bruce W. Marcus

    Wiley 2005; US$ 94.95

    Praise for Competing for Capital "An indispensable guide for investor relations and communication counselors alike. With more individual investors in the market than ever before, this book makes navigating the new regulatory playing field much more possible--and makes clear the path to victory." --Michael W. Robinson Director, Levick Strategic Communications;... more...

  • 77 1/2 Public Relations Tipsby Joe Chernov

    Krug Publishing 2005; US$ 7.77

    Puzzled by how you can get greater public recognition for your product? Would you like to reduce your marketing spending by getting FREE publicity for your company? If so, then 77 1/2 Public Relations Tips: Things Everyone in Business Should Know about PR is for you. In it, Joe Chernov shares two decades worth of learning about public relations... more...

  • Effective Media Relationsby David Wragge

    Kogan Page 2005; US$ 30.00

    In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. This book will provide an ideal primer for any newcomer to public relations. For the seasoned practitioner, it will serve as a useful refresher to update skills... more...

  • Global Lies?by Mark D. Alleyne

    Palgrave Macmillan 2003; US$ 43.00

    Mark D. Alleyne analyzes the key role of the UN's public information department in the organization's pursuit of its objectives. The prominence of concepts such as human rights and national self-determination in the international arena is due to the activity of this UN department. Alleyne explores the UN's use of propaganda to shape the agenda of international... more...

  • 101 Ways to Advertise Your Businessby Andrew Griffiths

    Allen & Unwin 2006; US$ 22.68

    Practical tips to help you promote and advertise your products and service, simply, effectively, and without a big budget. more...

  • Guerrilla P.R.by Michael Levine

    HarperCollins 2009; US$ 11.99

    The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists. more...

  • Grasping Globalizationby John Manzella

    Electronic & Database Publishing, Inc. 2005; US$ 19.95

    In our ultra-competitive world of new global realities, succeeding in business isn't easy. It requires tough decisions that sometimes involve moving factories to China or outsourcing services to India. But in our current environment of fear and suspicion, these responses often create even more difficulties when poorly communicated to the media,... more...

  • Public Relationsby Jane Johnston; Clara Zawawi

    Allen & Unwin 2009; US$ 59.09

    This leading introductory student text has been completely revised. With new examples, new information on digital strategies and on community relations, it reflects best contemporary practice in this increasingly influential profession. more...

  • Corporate Community Relationsby Edmund M. Burke

    ABC-CLIO 1999; US$ 35.00

    Burke challenges the current thesis that companies should act responsibly toward communities and societies. Instead, he shows that changes in society mandate that companies must develop strategies and programs that foster a reputation of trust in local communities in order that they preserve their license to operate. Burke describes strategies and... more...

  • Reputation Rules: Strategies for Building Your Company’s Most valuable Assetby Daniel Diermeier

    McGraw-Hill Education 2011; US$ 30.00

    Leverage your company?s most important asset! ?Diermeier draws on extensive research and illustrates these insights with rich case studies from a variety of industries. He shows how to integrate reputation management deeply into the culture and structure of companies. I expect Reputation Rules to set the standard for years to come.? ... more...