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Public Relations

Most popular at the top

  • Effective Crisis Communicationby Robert R. Ulmer; Timothy L. Sellnow; Matthew W. Seeger

    SAGE Publications 2013; US$ 56.00 US$ 47.60

    In this fully updated Third Edition, three of today?s most respected crisis/risk communication scholars provide the latest theory, practice, and innovative approaches for handling crisis. This acclaimed book presents a clear understanding about how to manage risks and crises effectively. The authors provide 18 in-depth case studies that highlight successes... more...

  • Public Communication Campaignsby Ronald E. Rice; Charles K. Atkin

    SAGE Publications 2012; US$ 79.00 US$ 67.15

    In this new, fully revised and expanded fourth edition of Public Communication Campaigns, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new... more...

  • Today's Public Relationsby Robert L. Heath; W. (William) Timothy Coombs

    SAGE Publications 2005; US$ 130.00 US$ 110.50

    Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection... more...

  • Investor Relations in Deutschlandby Kristin Köhler

    Springer Fachmedien Wiesbaden 2015; Not Available

    Kristin Köhler untersucht die Finanzkommunikation von Kapitalgesellschaften und deren Beziehungen mit Investoren, Eigentümern und Kapitalgebern. Sie geht der Frage nach, wie sich Investor Relations als Managementpraktik in kapitalmarktorientierten Unternehmen und als Berufsfeld in Deutschland institutionalisiert haben. In einer umfassenden empirischen... more...

  • Lobbying für erneuerbare Energienby Alexandra Seibt

    Springer Fachmedien Wiesbaden 2015; Not Available

    Alexandra Seibt untersucht Wirtschaftsverbände im Längsschnitt anhand eines Mehrmethodendesigns, bestehend aus Dokumentenanalysen, Inhaltsanalysen und teilstandardisierten Leitfadeninterviews. Die Autorin kann bei den Verbänden einen zunehmenden kombinierten Einsatz von öffentlichen und nicht öffentlichen Kommunikationsstrategien im Sinne des PA-Managements... more...

  • Handbuch der Public Relationsby Romy Fröhlich; Peter Szyszka; Günter Bentele

    Springer Fachmedien Wiesbaden 2015; Not Available

    Der Band dient neben der Zusammenführung von Wissensbeständen auch der Klärung von Begrifflichkeiten im Bereich Public Relations. Neben einer Einführung in die Public Relations als Gegenstand wissenschaftlicher Annäherung bietet der Band in kompakten Artikeln einen Überblick über die disziplinären Perspektiven, die Ansätze und Modelle der diversen... more...

  • Erfolgsfaktor Kanzleikommunikationby Martina Schäfer

    Springer Fachmedien Wiesbaden 2015; US$ 9.99

    Martina Schäfer zeigt, welche Kanäle RechtsanwältInnen, SteuerberaterInnen und WirtschaftsprüferInnen gezielt für ihre Präsentation nutzen können, denn Marketing und Kommunikation verschaffen diesen die nötige Aufmerksamkeit von Mandanten und Mitarbeitern im immer härter werdenden Wettbewerb. Dazu bieten sich zahlreiche Möglichkeiten ? von der klassischen... more...

  • Facilities Management and Development for Tourism, Hospitality and Eventsby A. Hassanien; C. Dale

    CABI 2013; US$ 75.00

    Facilities planning for tourism, hospitality and events (THE) is an important subject from both theoretical and applied perspectives, as land, property and resources represent major components of the foundation of the industry. As future managers, it is imperative that students have a sound basic knowledge of property and the various resources, systems... more...

  • Word-of-Mouth Advertising Online and Offby Lynn Thorne

    Atlantic Publishing Group 2008; US$ 12.95

    Word-of-Mouth Marketing, WOMM as it is commonly known, is the least expensive form of advertising and often the most effective. People believe what their friends, neighbors, and online contacts say about you, your products, and services. And they remember it for a long, long time. Word-of-mouth promotion is highly valued. There is no more powerful... more...

  • Summary of Taking Heat: The President, the Press, and My Years in the White House - Ari Fleischerby Capitol Reader

    Primento Digital 2013; US$ 5.99

    This ebook consists of a summary of the ideas, viewpoints and facts presented by Ari Fleischer in his book ?Taking Heat: The President, the Press, and My Years in the White House?. This summary offers a concise overview of the entire book in less than 30 minutes reading time. However this work does not replace in any case Ari Fleischer?s book. Fleischer,... more...