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Public Relations

Most popular at the top

  • Public Communication Campaignsby Ronald E. Rice; Charles K. Atkin

    SAGE Publications 2012; US$ 74.00

    In this new, fully revised and expanded fourth edition of Public Communication Campaigns, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new... more...

  • Public Relations For Dummiesby Eric Yaverbaum; Robert W. Bly; Ilise Benun; Richard Kirshenbaum

    Wiley 2011; US$ 19.99 US$ 15.99

    Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so... more...

  • Public Relations Historyby Scott M. Cutlip

    Taylor and Francis 2013; US$ 56.95

    This important volume documents events and routines defined as public relations practice, and serves as a companion work to the author's The Unseen Power: Public Relations which tells the history of public relations as revealed in the work and personalities of the pioneer agencies. This history opens with the 17th Century efforts of land promoters... more...

  • Public Relations Research Annualby Larissa A. Grunig; James E. Grunig

    Taylor and Francis 2014; US$ 54.95

    Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly grounded, theoretical research in a field that has only begun to mature. The studies and reviews presented represent the most contemporary thought... more...

  • Public Relations Techniques That Workby Jim Dunn

    Thorogood Publishing 1999; US$ 16.95

    This pocketbook offers advice on effective public relations. From the role of the PR officer to fees and costs and the effective use of PR in radio and television, the text details the "rules" and steps to be taken in order to develop successful media relations. more...

  • The Publicity Handbook, New Editionby David Yale; Andrew Carothers

    McGraw-Hill Education 2001; US$ 28.50

    Thoroughly updated with information on Internet-based PR campaigns The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for... more...

  • Qualitative Research Methods in Public Relations and Marketing Communicationsby Christine Daymon; Immy Holloway

    Taylor and Francis 2010; US$ 68.95

    The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage... more...

  • Reputation Managementby Sabrina Helm; Kerstin Liehr-Gobbers; Christopher Storck

    Springer Berlin Heidelberg 2011; US$ 109.00

    This book provides a general overview of the state-of-art and future trends in reputation management. It describes tools to measure corporate reputation and helps a company to optimize  its reputation management. more...

  • Rethinking Reputationby Fraser P. Seitel; John Doorley

    St. Martin's Press 2012; US$ 17.99

    Good public relations is no longer just icing-it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation , public relations guru Fraser Seitel and John Doorley, founder of the Academy... more...

  • Rhetorik für Führendeby Baldur Kirchner

    Gabler Verlag 2013; US$ 49.99

    Wo immer Führende auftreten, wird von ihnen eine überzeugende verbale Darstellungsfähigkeit erwartet. Denn: wer redet, spricht stets auch über sich selbst. Rhetorische Auftritte sind immer auch persönliche Selbstbekundungen des Sprechenden. "Rhetorik für Führende" hilft Ihnen, Ihre Überzeugungskraft zu steigern und künftigen Auftritten sicherer und... more...