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Most popular at the top
- Taylor and Francis 2014; US$ 160.00
Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence of public relations as an identifiable and discrete occupation in the early 20th century led scholars to describe this new iteration... more...
- Taylor and Francis 2014; US$ 49.95
Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly grounded, theoretical research in a field that has only begun to mature. The studies and reviews presented represent the most contemporary thought... more...
- Taylor and Francis 2014; US$ 145.00
Power, Diversity and Public Relations addresses the lack of diversity in PR by revealing the ways in which power operates within the occupation to construct archetypal practitioner identities, occupational belonging and exclusion. It explores the ways in which the field is normatively constructed through discourse, and examines how the experiences... more...
- Penguin Books Ltd 2015; Not Available
Why top businesses are world-changers as well as world-beaters Welcome to the era of the campaigner: where innovators fearlessly change the world, and reap business success. Branson, Gates, Jobs - each is an unstoppable force relentlessly changing how we live. Their focus isn't profits, it's a dream, an idea. And they're not alone. From... more...
- Free Press 2006; Not Available
Torie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing and straightforward: No more spin. Always a dubious proposition, spin has become increasingly vulnerable as information sources have proliferated;... more...
- Springer 2014; US$ 39.99
Die Endkunden verbringen immer mehr Zeit online und ziehen zunehmend Aufmerksamkeit von den klassischen Offline-Medien ab. So folgen Unternehmen ihren Kunden ? BtoB wie BtoC gleichermaßen ? ins Internet. Ralf T. Kreutzer beantwortet in diesem Buch die wichtigsten Fragen, die sich dabei stellen, und prasentiert konkrete Losungskonzepte und Erfolgsstrategien.... more...
- Atlantic Books 2012; US$ 24.99
Robert Leaf is the father of modern international public relations and this is the memoir of a man who has been at the forefront of the PR industry for almost 50 years The Art of Perception is the memoir of Robert Leaf, the man who is considered to be the all-time leader in the field of international public relations. As the international... more...
- SAGE Publications 2009; US$ 34.95
From components of successful PR programs to evaluation guidelines, this valuable resource gives educational leaders the public relations support needed to meet tough communication demands and ensure student success. more...
- Pocket Essentials 2007; US$ 7.99
So you want recognition for your organisation? Your products? Your services? Your good cause? Or maybe you want it for yourself ? Then learn to do your own press relations and become your own a PR expert. There?s more to PR than reading your name in the papers or seeing your face on telly. Good press relations is the secret of achieving recognition... more...