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Public Relations

Most popular at the top

  • Praxisorientiertes Online-Marketingby Ralf T. Kreutzer

    Springer Fachmedien Wiesbaden 2014; US$ 31.21

    Die Endkunden verbringen immer mehr Zeit online und ziehen zunehmend Aufmerksamkeit von den klassischen Offline-Medien ab. So folgen Unternehmen ihren Kunden ? BtoB wie BtoC gleichermaßen ? ins Internet. Ralf T. Kreutzer beantwortet in diesem Buch die wichtigsten Fragen, die sich dabei stellen, und präsentiert konkrete Lösungskonzepte und Erfolgsstrategien.... more...

  • Public Relations Research Annualby Larissa A. Grunig; James E. Grunig

    Taylor and Francis 2014; US$ 54.95

    Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly grounded, theoretical research in a field that has only begun to mature. The studies and reviews presented represent the most contemporary thought... more...

  • Tourism in Central Asiaby Kemal Kantarci; Muzaffer Uysal; Vincent P. Magnini

    Apple Academic Press 2014; US$ 149.95

    This book will be a major resource for all academic researchers and practitioners interested in issues dealing with the development of tourism, its potential and challenges, and policy and regulatory issues in the Central Asian countries of Kazakhstan, Uzbekistan, Turkmenistan, Kyrgyzstan, and Tajikistan. These countries are gaining more attention... more...

  • Organizational Reputation in the Public Sectorby Arild Wæraas; Moshe Maor

    Taylor and Francis 2014; US$ 54.95

    A favorable reputation is an asset of importance that no public sector entity can afford to neglect because it gives power, autonomy, and access to critical resources. However, reputations must be built, maintained, and protected. As a result, public sector organizations in most OECD countries have increased their capacity for managing reputation.... more...

  • Trust Me, PR Is Deadby Robert Phillips

    Random House 2015; US$ 14.09

    Robert Phillips spent twenty-five years at the top of the Public Relations industry, travelling the world to speak alongside Prime Ministers and CEOs (in between presenting naked in Finnish boardrooms saunas and trying to bring an end to the British monarchy). But then he quit his job as CEO EMEA of Edelman ? the world's largest PR firm ? for one... more...

  • Public Communication Campaignsby Ronald E. Rice; Charles K. Atkin

    SAGE Publications 2012; US$ 79.00

    In this new, fully revised and expanded fourth edition of Public Communication Campaigns, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new... more...

  • Today's Public Relationsby Robert L. Heath; Timothy Coombs

    SAGE Publications 2005; US$ 130.00

    Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection... more...

  • Effective Crisis Communicationby Robert R. Ulmer; Timothy L. Sellnow; Matthew W. Seeger

    SAGE Publications 2013; US$ 56.00

    In this fully updated Third Edition, three of today?s most respected crisis/risk communication scholars provide the latest theory, practice, and innovative approaches for handling crisis. This acclaimed book presents a clear understanding about how to manage risks and crises effectively. The authors provide 18 in-depth case studies that highlight successes... more...

  • Praxishandbuch Investor Relationsby Klaus Rainer Kirchhoff; Manfred Piwinger

    Gabler Verlag 2015; US$ 17.83

    Das Standardwerk der Investor Relations mit namhaften Herausgebern und Autoren aus Deutschland, UK und der Schweiz. Praxisnah und mit Hilfe verschiedener Fallbeispiele wird gezeigt, wie Investor Relations funktioniert - und zwar vor, während und nach dem Börsengang. more...

  • Handbuch der Public Relationsby Romy Fröhlich; Peter Szyszka; Günter Bentele

    Springer Fachmedien Wiesbaden 2015; US$ 26.75

    Der Band dient neben der Zusammenführung von Wissensbeständen auch der Klärung von Begrifflichkeiten im Bereich Public Relations. Neben einer Einführung in die Public Relations als Gegenstand wissenschaftlicher Annäherung bietet der Band in kompakten Artikeln einen Überblick über die disziplinären Perspektiven, die Ansätze und Modelle der diversen... more...