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Most popular at the top
- Springer 2013; US$ 39.99
Das Telefon ist Kontaktmedium Nummer 1 im B2B-Bereich. Fur die meisten Unternehmen stellt es das wichtigste Instrument in der Kundenkommunikation und in der aktiven Neukundengewinnung dar. Doch viele Mitarbeiter sind beim Einsatz des Telefons als Verkaufsinstrument unerfahren und unsicher. Telefoncoaching bietet ein praxiserprobtes 10-Stufen-Konzept,... more...
- HarperCollins 2009; US$ 12.99
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body... more...
- Grand Central Publishing 2014; Not Available
In an age when scandal can destroy a company's brand or anyone's reputation in an instant-GLASS JAW is an Art of War guide to modern crisis management. In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw," and so it is these days with targets of controversy. Down the rabbit hole of scandal, the weak are... more...
- McGraw-Hill Education 2001; US$ 28.00
Thoroughly updated with information on Internet-based PR campaigns The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories... more...
- Pearson Education 2014; US$ 15.99
Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications! Most PR books tell you how to ?spin? your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically?and truly earn the trust of your customers, stakeholders, investors, and communities.... more...
- Brian Johnson 2014; US$ 9.99
The Little Red Book of PR Wisdom, by Walkley Award-winning journalist and public relations practitioner Brian Johnson, draws on decades of experience from both sides of the media fence. This unique and acclaimed book is set to become the essential touchstone for media professionals, students and PR novices alike. Its insight into print, electronic... more...
- Taylor and Francis 2014; US$ 140.00
Learn what marketing practices can positively impact behavior The success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the use of social marketing through a variety of effective approaches.... more...
- Taylor and Francis 2014; US$ 160.00
Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence of public relations as an identifiable and discrete occupation in the early 20th century led scholars to describe this new iteration... more...
- Springer 2014; US$ 39.99
Die Endkunden verbringen immer mehr Zeit online und ziehen zunehmend Aufmerksamkeit von den klassischen Offline-Medien ab. So folgen Unternehmen ihren Kunden ? BtoB wie BtoC gleichermaßen ? ins Internet. Ralf T. Kreutzer beantwortet in diesem Buch die wichtigsten Fragen, die sich dabei stellen, und prasentiert konkrete Losungskonzepte und Erfolgsstrategien.... more...