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Most popular at the top
- Pearson Education 2014; US$ 15.99
Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications! Most PR books tell you how to ?spin? your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically?and truly earn the trust of your customers, stakeholders, investors, and communities.... more...
- Brian Johnson 2014; US$ 9.99
The Little Red Book of PR Wisdom, by Walkley Award-winning journalist and public relations practitioner Brian Johnson, draws on decades of experience from both sides of the media fence. This unique and acclaimed book is set to become the essential touchstone for media professionals, students and PR novices alike. Its insight into print, electronic... more...
- Taylor and Francis 2014; US$ 140.00
Learn what marketing practices can positively impact behavior The success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the use of social marketing through a variety of effective approaches.... more...
- Taylor and Francis 2014; US$ 160.00
Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence of public relations as an identifiable and discrete occupation in the early 20th century led scholars to describe this new iteration... more...
- Taylor and Francis 2014; US$ 49.95
Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly grounded, theoretical research in a field that has only begun to mature. The studies and reviews presented represent the most contemporary thought... more...
- Apple Academic Press 2014; US$ 119.95
This book will be a major resource for all academic researchers and practitioners interested in issues dealing with the development of tourism, its potential and challenges, and policy and regulatory issues in the Central Asian countries of Kazakhstan, Uzbekistan, Turkmenistan, Kyrgyzstan, and Tajikistan. These countries are gaining more attention... more...
- Franz Vahlen 2014; US$ 29.46
Wie der "Wow"-Effekt entstehtVorteile- Alles über Events als Instrument der Marketingkommunikation- Konzeption, Planung, Organisation, Umsetzung und Erfolgskontrolle- Zahlreiche Abbildungen, Fallbeispiele, Fallstudien und ChecklistenZum WerkDieses Lehrbuch umfasst Konzeption, Planung, Organisation, Umsetzung und Erfolgskontrolle von Events als Instrument... more...
- Taylor and Francis 2014; US$ 145.00
Power, Diversity and Public Relations addresses the lack of diversity in PR by revealing the ways in which power operates within the occupation to construct archetypal practitioner identities, occupational belonging and exclusion. It explores the ways in which the field is normatively constructed through discourse, and examines how the experiences... more...
- Penguin Books Ltd 2015; Not Available
Why top businesses are world-changers as well as world-beaters Welcome to the era of the campaigner: where innovators fearlessly change the world, and reap business success. Branson, Gates, Jobs - each is an unstoppable force relentlessly changing how we live. Their focus isn't profits, it's a dream, an idea. And they're not alone. From... more...
- Taylor and Francis 2014; US$ 136.00
Events are becoming more complex as their range of functions grows, as meeting places, creative spaces, economic catalysts, social drivers, community builders, image makers, business forums and network nodes. Effective design can produce more successful business models that can help to sustain cultural and sporting activities even in difficult economic... more...