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Public Relations

Most popular at the top

  • Professionals and Policyby Mike Bottery

    Taylor and Francis 2013; US$ 78.95

    By means of case studies in schools and hospitals, this text describes and evaluates the current issues faced by both education and health professionals. It argues that much can be learned by comparing the experiences of the two groups, and suggests ways in which education and health workers can respond positively to the changes of recent years to... more...

  • Evolutionary Economicsby Esben Sloth Andersen

    Taylor and Francis 2013; US$ 75.00

    First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company. more...

  • Paying for the Piperby Charles Woolfson; John Foster; Matthais Beck

    Taylor and Francis 2013; US$ 163.95

    First Published in 1997. Routledge is an imprint of Taylor & Francis, an informa company. more...

  • Public Relations Historyby Scott M. Cutlip

    Taylor and Francis 2013; US$ 56.95

    This important volume documents events and routines defined as public relations practice, and serves as a companion work to the author's The Unseen Power: Public Relations which tells the history of public relations as revealed in the work and personalities of the pioneer agencies. This history opens with the 17th Century efforts of land promoters... more...

  • Organizational Public Relationsby Christopher Spicer

    Taylor and Francis 2013; US$ 48.95

    Public relations practitioners are often called upon to help chart their organization's strategic development, thus functioning as managerial decision makers linking the organization to its larger environment. This book is about understanding organizations, especially the role played by organizational decision making in the development and implementation... more...

  • The Fall of Advertising and the Rise of PRby Al Ries; Laura Ries

    HarperCollins 2009; US$ 12.99

    Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body... more...

  • Glass Jawby Eric Dezenhall

    Grand Central Publishing 2014; Not Available

    In an age when scandal can destroy a company's brand or anyone's reputation in an instant-GLASS JAW is an Art of War guide to modern crisis management. In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw," and so it is these days with targets of controversy. Down the rabbit hole of scandal, the weak are... more...

  • Banking and Finance in Islands and Small Statesby Michael Bowe; Lino Briguglio; James W. Dean

    Taylor and Francis 2014; US$ 47.95

    First published in 1998. Routledge is an imprint of Taylor & Francis, an informa company. more...

  • The Publicity Handbook, New Editionby David Yale; Andrew Carothers

    McGraw-Hill Education 2001; US$ 28.00

    Thoroughly updated with information on Internet-based PR campaigns The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for... more...

  • Spin Sucksby Gini Dietrich

    Pearson Education 2014; US$ 15.99

    Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications!   Most PR books tell you how to ?spin? your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically?and truly earn the trust of your customers, stakeholders, investors, and communities.... more...