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Public Relations

Most popular at the top

  • L' organisation d'un événementby Lyne Branchaud

    Presses de l''niversite du Quebec 2009; US$ 18.75

    Organiser un événement, petit ou grand, n'est pas une mince tâche et vous devrez tenir compte de milliers de détails tout au long de sa mise sur pied. Ce livre est un guide pratique qui vous accompagnera, étape par étape, dans le processus d'organisation d'un événement : définition des objectifs,... more...

  • Les médias et le façonnement des normes en matière de santéby Lise Renaud

    Presses de l''niversite du Quebec 2007; US$ 15.00

    Source d'influence, de changement et de socialisation importante, les médias participent activement au processus de façonnement des normes, notamment dans le domaine de la santé. Leur rôle d'émetteurs relais entre les organisations et les individus qui initient les normes, et le public qui se les approprie, a cependant... more...

  • La transition en Roumanieby Roger Tessier

    Presses de l''niversite du Quebec 1995; US$ 26.25

    À travers les changements significatifs observés dans les médias, la famille et l'organisation du travail, les véritables enjeux de la transition en Roumanie se dévoilent. Malgré les progrès certains, le chemin sera long vers la modernisation du pays. more...

  • DK Essential Managers: Effective Public Relationsby DK Publishing

    DK Publishing 2001; US$ 7.00

    Learn all you need to know about how to generate and manage publicity--from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting information, whether writing news releases or organizing press... more...

  • Effective Public Relationsby Dorling Kindersley Ltd

    Dorling Kindersley Ltd 2009; Not Available

    Learn all you need to know about how to generate and manage publicity - from recognising public relations opportunities to creating and sustaining media coverage. Effective Public Relations not only shows you how to identify and target your audience but also provides practical techniques for presenting information whether writing news releases... more...

  • Handbuch Unternehmenskommunikationby Manfred Piwinger; Ansgar Zerfa

    Springer Fachmedien 2007; US$ 159.00

    Das "Handbuch Unternehmenskommunikation" stellt auf aktuellem Stand dar, wie Kommunikation zum wirtschaftlichen Erfolg beitr gt. Namhafte Autoren zeigen, wie PR, interne Kommunikation und Marktkommunikation die F hrung unterst tzen, Reputation steigern und immaterielle Werte schaffen. more...

  • Corporate Booksby Manfred Hasenbeck; Eberhard Wolf

    Springer Fachmedien 2011; US$ 49.95

    Ob Firmenjubil um, Produktlaunch, Firmenevent oder einfach Weihnachten: Es gibt vielf ltige Anl sse f r Unternehmen, um ihre Geschichte, ihre Produkte und Marken oder ihre Alleinstellung wirkungsvoll zu inszenieren und zu zelebrieren. Immer h ufiger entscheiden sich Kommunikations- und Marketingverantwortliche dabei f r Corporate Books als Kommunikationsinstrument:... more...

  • An Overview of the Public Relations Functionby Shannon A. Bowen

    Business Expert Press 2010; US$ 19.95

    This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing,... more...

  • Great PRby Brian Salter

    Hodder Education 2011; US$ 11.18

    The answers you need. Now. more...

  • Pitch Perfectby Bill McGowan

    HarperCollins 2014; Not Available

    Media guru and Emmy Award-winning correspondent Bill McGowan?coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication.  He is also a trusted advisor in the C-suites... more...