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Public Relations

Most popular at the top

  • DK Essential Managers: Effective Public Relationsby DK Publishing

    DK Publishing 2001; US$ 7.00

    Learn all you need to know about how to generate and manage publicity--from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting information, whether writing news releases or organizing press... more...

  • Effective Public Relationsby Dorling Kindersley Ltd

    Dorling Kindersley Ltd 2009; Not Available

    Learn all you need to know about how to generate and manage publicity - from recognising public relations opportunities to creating and sustaining media coverage. Effective Public Relations not only shows you how to identify and target your audience but also provides practical techniques for presenting information whether writing news releases... more...

  • Handbuch Unternehmenskommunikationby Manfred Piwinger; Ansgar Zerfa

    Springer Fachmedien 2007; US$ 159.00

    Das "Handbuch Unternehmenskommunikation" stellt auf aktuellem Stand dar, wie Kommunikation zum wirtschaftlichen Erfolg beitr gt. Namhafte Autoren zeigen, wie PR, interne Kommunikation und Marktkommunikation die F hrung unterst tzen, Reputation steigern und immaterielle Werte schaffen. more...

  • Corporate Booksby Manfred Hasenbeck; Eberhard Wolf

    Springer Fachmedien 2011; US$ 49.95

    Ob Firmenjubil um, Produktlaunch, Firmenevent oder einfach Weihnachten: Es gibt vielf ltige Anl sse f r Unternehmen, um ihre Geschichte, ihre Produkte und Marken oder ihre Alleinstellung wirkungsvoll zu inszenieren und zu zelebrieren. Immer h ufiger entscheiden sich Kommunikations- und Marketingverantwortliche dabei f r Corporate Books als Kommunikationsinstrument:... more...

  • An Overview of the Public Relations Functionby Shannon A. Bowen

    Business Expert Press 2010; US$ 19.95

    This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing,... more...

  • Great PRby Brian Salter

    Hodder Education 2011; US$ 11.18

    The answers you need. Now. more...

  • Public Relationsby Dominik Ruisinger; Oliver Jorzik

    Schäffer-Poeschel Verlag für Wirtschaft Steuern Recht GmbH 2013; US$ 57.97

    Hauptbeschreibung Fit für die ganze Bandbreite von Public Relations. PR sind aus der Kommunikation von Unternehmen nicht mehr wegzudenken, inzwischen fast selbstverständlich ist der Kundendialog über Social Media-Kanäle wie Facebook oder im eigenen Blog. Die Autoren erläutern die klassischen PR-Felder, -Instrumente und deren Einsatz - und machen... more...

  • Verbände in den Medienby Franziska Oehmer

    Nomos Verlagsgesellschaft 2013; US$ 43.74

    Verbände in den Medien : eine Analyse der medialen Resonanz von Interessenverbänden und deren Determinanten in deutschen und Schweizer Printmedien more...

  • Brand Anarchyby Stephen Waddington; Steve Earl

    Bloomsbury Publishing 2012; US$ 12.99

    As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations. The simple fact is that they have never had control. The question is what they can do about it now, and what they need to consider for the future. The fragmentation... more...

  • Brand Vandalsby Steve Earl; Stephen Waddington

    Bloomsbury Publishing 2013; US$ 14.99

    Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddington’s Brand Anarchy examined the impact of media change and the new reputation landscape brought about by disaffected shareholders, customers and staff voicing their opinions to a global Internet audience.... more...