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Most popular at the top
- Bloomsbury Publishing 2012; US$ 12.99
As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations. The simple fact is that they have never had control. The question is what they can do about it now, and what they need to consider for the future. The fragmentation... more...
- SAGE Publications 2013; US$ 37.00
"Recognizing and emphasizing business and sociocultural influences, Sports Public Relations is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L?Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice."... more...
- SAGE Publications 2014; US$ 48.00
Used by nearly 20,000 students in over 50 different countries on courses in Corporate Communication, Organizational Communication, PR and Marketing Communications and as an invaluable source for reflective practitioners, the new fourth edition has been updated to include topics such as the new media environment, CSR standards and corporate citizenship... more...
- Schäffer-Poeschel Verlag für Wirtschaft Steuern Recht GmbH 2014; US$ 37.31
<!-- Generated by XStandard version 22.214.171.124 on 2015-03-30T22:41:51 --><p>Die Rolle der <strong>internen Unternehmenskommunikation</strong> hat sich grundlegend gewandelt. Kommunikationsmanager und -berater sind in Unternehmen wichtige Mitgestalter geworden, die Unternehmenskommunikation zum <strong>strategischen Führungsinstrument</strong>.</p><ul><li>Strategien... more...
- Business Expert Press 2014; US$ 19.95
My graduate students like this book?s real-world focus on publicrelations as a strategic role in the C-suite. ?Ron Culp, professionaldirector, Public Relations & Advertising graduate program,DePaul University; former Senior Vice President, Chief CommunicationOfficer, SearsLeadership in Communication is a cogent, bright, easily readabledefinition of... more...
- SAGE Publications 2014; US$ 65.00
Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated and multi-disciplinary approach to the entire crisis communication process. Drawing on his extensive firsthand experience, Dr. Timothy Coombs uses a three-staged approach to crisis management (pre-crisis, crisis, and post-crisis), explains how crisis management... more...
- SAGE Publications 2010; US$ 53.00
Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions... more...
- Gill Books 2007; US$ 89.99
An essential practical guide for all Public Relations students and practitioners. It introduces all specialist areas of PR, such as sponsorship, corporate image, crisis management, financial PR and Corporate Social Responsibility (CSR) concluding with a future industry analysis for each area. more...
- Summersdale Publishers Ltd 2003; US$ 7.99
So you want recognition for your organisation? Your products? Your services? Your good cause? Or maybe you want it for yourself ? Then learn to do your own press relations and become your own a PR expert. There?s more to PR than reading your name in the papers or seeing your face on telly. Good press relations is the secret of achieving recognition... more...