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Public Relations

Most popular at the top

  • Effective Public Relationsby Dorling Kindersley Ltd

    Dorling Kindersley Ltd 2009; Not Available

    Learn all you need to know about how to generate and manage publicity - from recognising public relations opportunities to creating and sustaining media coverage. Effective Public Relations not only shows you how to identify and target your audience but also provides practical techniques for presenting information whether writing news releases... more...

  • An Overview of the Public Relations Functionby Shannon A. Bowen

    Business Expert Press 2010; US$ 19.95

    This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing,... more...

  • Enterprise Wikisby Martin Seibert; Sebastian Preuss; Mathias Rauer

    Gabler Verlag 2011; US$ 39.99

    Zunehmend mehr Unternehmen nutzen Wikis für die interne und externe Kommunikation. Häufig jedoch läuft dieser Kommunikationskanal ins Leere. Das Buch beschreibt häufig auftretende Probleme der internen Unternehmenskommunikation, die zulasten von Produktivität und Effizienz gehen, anhand konkreter Beispiele und zeigt Lösungsmöglichkeiten mithilfe von... more...

  • Great PRby Brian Salter

    Hodder Education 2011; US$ 11.18

    The answers you need. Now. more...

  • Guerrilla P.R. 2.0by Michael Levine

    HarperCollins 2009; Not Available

    The world's most widely used and seminal introduction to public relations?now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner,... more...

  • Guerrilla Michael Levine

    HarperCollins 2009; Not Available

    The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists. more...

  • Public Relationsby Dominik Ruisinger; Oliver Jorzik

    Schäffer-Poeschel Verlag für Wirtschaft Steuern Recht GmbH 2013; US$ 46.64

    <!-- Generated by XStandard version on 2015-03-30T22:28:00 --><p><strong>PR</strong> sind aus der Kommunikation von Unternehmen nicht mehr wegzudenken, inzwischen fast selbstverständlich ist der Kundendialog über <strong>Social Media-Kanäle</strong> wie Facebook oder im eigenen Blog.</p><p>Die... more...

  • Verbände in den Medienby Franziska Oehmer

    Nomos Verlagsgesellschaft 2013; US$ 35.96

    Verbände in den Medien : eine Analyse der medialen Resonanz von Interessenverbänden und deren Determinanten in deutschen und Schweizer Printmedien more...

  • Brand Anarchyby Stephen Waddington; Steve Earl

    Bloomsbury Publishing 2012; US$ 12.99

    As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations. The simple fact is that they have never had control. The question is what they can do about it now, and what they need to consider for the future. The fragmentation... more...

  • Sports Public Relationsby Jacquie L'Etang

    SAGE Publications 2013; US$ 37.00

    "Recognizing and emphasizing business and sociocultural influences, Sports Public Relations is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L?Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice."... more...