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Public Relations

Most popular at the top

  • An Overview of the Public Relations Functionby Shannon A. Bowen

    Business Expert Press 2010; US$ 19.95

    This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing,... more...

  • Great PRby Brian Salter

    Hodder Education 2011; US$ 11.18

    The answers you need. Now. more...

  • Brand Anarchyby Stephen Waddington; Steve Earl

    Bloomsbury Publishing 2012; US$ 9.99

    Driven by social media and converging conventional media, corporate reputation is out of control. It used to be straightforward: brands communicated to their audiences directly or via established media channels. Now the audience is answering back, with opinion transmitted worldwide in the blink of an eye. It's anarchy out there. more...

  • Sports Public Relationsby Jacquie L'Etang

    SAGE Publications 2013; US$ 37.00

    "Recognizing and emphasizing business and sociocultural influences, Sports Public Relations is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L’Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice."... more...

  • Corporate Communicationby Joep P. Cornelissen

    SAGE Publications 2014; US$ 48.00

    Used by nearly 20,000 students in over 50 different countries on courses in Corporate Communication, Organizational Communication, PR and Marketing Communications and as an invaluable source for reflective practitioners, the new fourth edition has been updated to include topics such as the new media environment, CSR standards and corporate citizenship... more...

  • Leadership Communicationby E. Bruce Harrison; Judith Mühlberg

    Business Expert Press 2014; US$ 19.95

    My graduate students like this book’s real-world focus on publicrelations as a strategic role in the C-suite. —Ron Culp, professionaldirector, Public Relations & Advertising graduate program,DePaul University; former Senior Vice President, Chief CommunicationOfficer, SearsLeadership in Communication is a cogent, bright, easily readabledefinition of... more...

  • Ongoing Crisis Communicationby Timothy Coombs

    SAGE Publications 2014; US$ 69.00

    Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated and multi-disciplinary approach to the entire crisis communication process. Drawing on his extensive firsthand experience, Dr. Timothy Coombs uses a three-staged approach to crisis management (pre-crisis, crisis, and post-crisis), explains how crisis management... more...

  • Very Private and Public Relationsby Jim Dunn

    Thorogood Publishing 2014; US$ 9.97

    The autobiography of a pioneer in travel PR more...

  • The SAGE Handbook of Public Relationsby Robert L. Heath

    SAGE Publications 2010; US$ 33.00

    Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions... more...

  • Do Your Own PRby Richard Milton

    Summersdale Publishers Ltd 2003; US$ 7.99

    So you want recognition for your organisation? Your products? Your services? Your good cause? Or maybe you want it for yourself ? Then learn to do your own press relations and become your own a PR expert. There’s more to PR than reading your name in the papers or seeing your face on telly. Good press relations is the secret of achieving recognition... more...