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Most popular at the top
- Bloomsbury Publishing 2012; US$ 12.99
As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations. The simple fact is that they have never had control. The question is what they can do about it now, and what they need to consider for the future. The fragmentation... more...
- SAGE Publications 2013; US$ 37.00
"Recognizing and emphasizing business and sociocultural influences, Sports Public Relations is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L?Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice."... more...
- SAGE Publications 2014; US$ 48.00
Used by nearly 20,000 students in over 50 different countries on courses in Corporate Communication, Organizational Communication, PR and Marketing Communications and as an invaluable source for reflective practitioners, the new fourth edition has been updated to include topics such as the new media environment, CSR standards and corporate citizenship... more...
- Business Expert Press 2014; US$ 19.95
My graduate students like this book?s real-world focus on publicrelations as a strategic role in the C-suite. ?Ron Culp, professionaldirector, Public Relations & Advertising graduate program,DePaul University; former Senior Vice President, Chief CommunicationOfficer, SearsLeadership in Communication is a cogent, bright, easily readabledefinition of... more...
- SAGE Publications 2014; US$ 65.00
Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated and multi-disciplinary approach to the entire crisis communication process. Drawing on his extensive firsthand experience, Dr. Timothy Coombs uses a three-staged approach to crisis management (pre-crisis, crisis, and post-crisis), explains how crisis management... more...
- Summersdale Publishers Ltd 2003; US$ 7.99
So you want recognition for your organisation? Your products? Your services? Your good cause? Or maybe you want it for yourself ? Then learn to do your own press relations and become your own a PR expert. There?s more to PR than reading your name in the papers or seeing your face on telly. Good press relations is the secret of achieving recognition... more...
- Springer Fachmedien Wiesbaden 2015; US$ 13.32
Dieses kompakte Nachschlagewerk bietet Erklärungen zentraler Begriffe des Themengebiets Public Relations. Es umfasst Begriffe aus PR-Theorie sowie PR-Management und enthält mehr als 2.000 Stichwörter. Zahlreiche Verweise zwischen den Einträgen ergänzen die Ausführungen und zeigen Zusammenhänge auf. Somit ist das Lexikon sowohl für Studierende und... more...
- The University of North Carolina Press 2000; US$ 29.99
In 1933, John W. Hill opened the New York office of what would become the most important public relations agency in history: Hill & Knowlton, Inc. By 1959, the combined sales of its clients--which included Procter & Gamble, Texaco, Gillette, and Avco Manufacturing as well as the steel, tobacco, and aviation industries' trade associations--amounted... more...
- Taylor and Francis 2016; US$ 149.95
Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapters engage and expand upon significant theories informing efforts at mediated health communication and demonstrate the practical utility of these theories in on-going or completed projects.... more...