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Public Relations

Most popular at the top

  • Brand Anarchyby Stephen Waddington; Steve Earl

    Bloomsbury Publishing 2012; US$ 12.99

    As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations. The simple fact is that they have never had control. The question is what they can do about it now, and what they need to consider for the future. The fragmentation... more...

  • Brand Vandalsby Steve Earl; Stephen Waddington

    Bloomsbury Publishing 2013; US$ 14.99

    Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddington’s Brand Anarchy examined the impact of media change and the new reputation landscape brought about by disaffected shareholders, customers and staff voicing their opinions to a global Internet audience.... more...

  • Great PR: Bullet Guidesby Brian Salter

    Hodder & Stoughton 2011; US$ 6.99

    What's in this book? Open this book and you will... - Improve communication - Foster development - Establish goals - Encourage success Learn how to be a mentor: - Understanding mentoring - The mentoring process - Successful mentoring relationships - Skills for successful mentors and mentees - Common pitfalls... more...

  • Successful Public Relations In A Week: Teach Yourselfby Brian Salter

    Hodder & Stoughton 2012; US$ 6.99

    An understanding of public relations is crucial to anyone who wants to advance their career. Written by Brian Salter, a leading expert on public relations as both a practitioner and a journalist, this book quickly teaches you the insider secrets you need to know to in order run a successful public relations strategy. The highly motivational 'in a... more...

  • Sports Public Relationsby Jacquie L'Etang

    SAGE Publications 2013; US$ 44.00

    "Recognizing and emphasizing business and sociocultural influences, Sports Public Relations is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L?Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice."... more...

  • The Publicity Handbook, New Editionby David Yale; Andrew Carothers

    McGraw-Hill Education 2001; US$ 22.95

    Thoroughly updated with information on Internet-based PR campaigns The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories... more...

  • Sales Managementby John B Ford; Earl Honeycutt; Antonis Simintiras

    Taylor and Francis 2003; US$ 88.95

    Designed to prepare upper-level undergraduate and graduate business students for work in the exciting field of global sales management, this text focuses upon the managerial and cross-cultural aspects necessary for leading the global sales force. more...

  • Marketing Communications for Solicitorsby Mark Oglesby

    Taylor and Francis 2013; US$ 99.00

    First Published in 1994. Routledge is an imprint of Taylor & Francis, an informa company. more...

  • Communication Catalystby Mickey Connolly; Richard Rianoshek

    Dearborn Trade Publishing 2002; US$ 25.00

    Connolly and Rianoshek make their speed-guaranteed communications skills accessible to any business owner or manager. Helps readers improve the quality of their communication, and to promote trust, creativity, and coordinated action, thus producing more results per hour and achieving a true competitive edge. more...

  • Using Investor Relations to Maximize Equity Valuationby Thomas Ryan; Chad Jacobs

    Wiley 2005; US$ 68.50

    A practical guide to proactive investor relations (IR) Investor relations (IR) has traditionally been an administrative function within corporate communications, responsible for disseminating public information and answering investor and media questions. Using Investor Relations to Maximize Equity Valuation challenges this approach, by arguing that... more...