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Public Relations

Most popular at the top

  • Brand Vandalsby Steve Earl; Stephen Waddington

    Bloomsbury Publishing 2013; US$ 14.99

    Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddington’s Brand Anarchy examined the impact of media change and the new reputation landscape brought about by disaffected shareholders, customers and staff voicing their opinions to a global Internet audience.... more...

  • Great PR: Bullet Guidesby Brian Salter

    Hodder & Stoughton 2011; US$ 6.99

    What's in this book? Open this book and you will... - Improve communication - Foster development - Establish goals - Encourage success Learn how to be a mentor: - Understanding mentoring - The mentoring process - Successful mentoring relationships - Skills for successful mentors and mentees - Common pitfalls... more...

  • Successful Public Relations In A Week: Teach Yourselfby Brian Salter

    Hodder & Stoughton 2012; US$ 6.99

    An understanding of public relations is crucial to anyone who wants to advance their career. Written by Brian Salter, a leading expert on public relations as both a practitioner and a journalist, this book quickly teaches you the insider secrets you need to know to in order run a successful public relations strategy. The highly motivational 'in a... more...

  • Leadership Communicationby E. Bruce Harrison; Judith Mühlberg

    Business Expert Press 2014; US$ 19.95

    My graduate students like this book?s real-world focus on public relations as a strategic role in the C-suite. ?Ron Culp, professional director, Public Relations & Advertising graduate program, DePaul University; former Senior Vice President, Chief Communication Officer, Sears Leadership in Communication is a cogent, bright, easily readable definition... more...

  • Human Resource Management for the Event Industryby Lynn Van Der Wagen; Lauren White

    Taylor and Francis 2014; US$ 61.95

    Human Resource Management for Events still remains the only text to introduce students to the unique application of HR principles in the context of a highly complex event environment. Linking theory, research and application it looks at the purpose and processes of managing such a sizable & varied workforce in a highly pressured environment through... more...

  • DK Essential Managers: Effective Public Relationsby DK Publishing

    DK Publishing 2001; US$ 7.00

    Learn all you need to know about how to generate and manage publicity--from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting information, whether writing news releases or organizing press... more...

  • Pitch Perfectby Bill McGowan

    HarperCollins 2014; Not Available

    Media guru and Emmy Award-winning correspondent Bill McGowan?coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication.  He is also a trusted advisor in the C-suites... more...

  • Philanthropy in Transitionby Mark LeClair

    Palgrave Macmillan 2014; US$ 105.00

    Philanthropy in Transition examines the rising importance of new channels of giving, from purchase made from social market enterprises to social impact investing. While these movements extend the reach and appeal beyond traditional philanthropy, the result is a widening distance between donor and recipient that raises new challenges. more...

  • Sports Public Relationsby Jacquie L'Etang

    SAGE Publications 2013; US$ 46.00

    "Recognizing and emphasizing business and sociocultural influences, Sports Public Relations is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L?Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice."... more...

  • Verbände in den Medienby Franziska Oehmer

    Nomos Verlagsgesellschaft 2013; US$ 39.47

    Verbände in den Medien : eine Analyse der medialen Resonanz von Interessenverbänden und deren Determinanten in deutschen und Schweizer Printmedien more...