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Public Relations

Most popular at the top

  • Great PR: Bullet Guidesby Brian Salter

    Hodder & Stoughton 2011; US$ 6.99

    What's in this book? Open this book and you will... - Improve communication - Foster development - Establish goals - Encourage success Learn how to be a mentor: - Understanding mentoring - The mentoring process - Successful mentoring relationships - Skills for successful mentors and mentees - Common pitfalls... more...

  • Sports Public Relationsby Jacquie L'Etang

    SAGE Publications 2013; US$ 44.00

    "Recognizing and emphasizing business and sociocultural influences, Sports Public Relations is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L?Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice."... more...

  • The Publicity Handbook, New Editionby David Yale; Andrew Carothers

    McGraw-Hill Education 2001; US$ 28.00

    Thoroughly updated with information on Internet-based PR campaigns The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories... more...

  • Festival and Event Management in Nordic Countriesby Tommy D. Andersson; Donald Getz; Reidar Johan Mykletun

    Taylor and Francis 2014; US$ 140.00

    This book on events-related research marks a watershed in the development of a "Nordic School" of festival and event research. Each of the chapters presents a new and interesting approach to the study of events, in terms of methods, perspectives or content. It is mostly rooted in management theory but also incorporating other perspectives that enhance... more...

  • Guerrilla P.R. 2.0by Michael Levine

    HarperCollins 2009; Not Available

    The world's most widely used and seminal introduction to public relations?now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner,... more...

  • Public Relationsby Dominik Ruisinger; Oliver Jorzik

    Schäffer-Poeschel Verlag für Wirtschaft Steuern Recht GmbH 2013; US$ 56.64

    Fit für die ganze Bandbreite von Public Relations. PR sind aus der Kommunikation von Unternehmen nicht mehr wegzudenken, inzwischen fast selbstverständlich ist der Kundendialog über Social Media-Kanäle wie Facebook oder im eigenen Blog. Die Autoren erläutern die klassischen PR-Felder, -Instrumente und deren Einsatz ? und machen fit für Online-Relations:... more...

  • New Heights in Modern Media & Public Relationsby Brijen Pande

    Swastik Publishers & Distributors 2010; US$ 40.00

    Public Relationsd/Relations" Title="Relations">Relationstinent to note that the public Relations is a way to life in an Organization and must be a continuous affair. It must permeate from the top echelons to the down-the-ladder employees. But there can be Times when the effort has to be intensified. A programme can be a low-key, long-drawn... more...

  • Verbände in den Medienby Franziska Oehmer

    Nomos Verlagsgesellschaft 2013; US$ 42.53

    Verbände in den Medien : eine Analyse der medialen Resonanz von Interessenverbänden und deren Determinanten in deutschen und Schweizer Printmedien more...

  • Interne Unternehmenskommunikationby Siegfried Schick

    Schäffer-Poeschel Verlag für Wirtschaft Steuern Recht GmbH 2014; US$ 44.71

    Die Rolle der internen Unternehmenskommunikation hat sich grundlegend gewandelt. Kommunikationsmanager und -berater sind in Unternehmen wichtige Mitgestalter geworden, die Unternehmenskommunikation zum strategischen Führungsinstrument. Wie Strategien für eine bestmögliche interne Kommunikation aussehen, dazu leitet der Autor mit konkreten Lösungsansätzen... more...

  • Sales Managementby John B Ford; Earl Honeycutt; Antonis Simintiras

    Taylor and Francis 2003; US$ 88.95

    Designed to prepare upper-level undergraduate and graduate business students for work in the exciting field of global sales management, this text focuses upon the managerial and cross-cultural aspects necessary for leading the global sales force. more...