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Public Relations

Most popular at the top

  • Organizational Crisis Communicationby Finn Frandsen; Winni Johansen

    SAGE Publications 2016; US$ 50.00

    Based on the theory of the Rhetorical Arena and the multivocal approach, this guide explores a new perspective on crisis communication, and what happens when external voices start communicating as a crisis breaks out. more...

  • Public Relations for the Public Goodby Louis Capozzi; Shelley Spector

    Business Expert Press 2016; US$ 19.95

    While the profession of public relations is only a century old, man has been practicing the art of influencing public attitudes since the dawn of civilization. This book looks at modern America through the lens of public relations, showing how many of the events that have changed the course of our nation?s modern history were triggered by campaigns... more...

  • Public Relations Ethicsby Dick Martin; Donald K. Wright

    Business Expert Press 2015; US$ 29.95

    This book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. It traces the development of ethical theory from ancient Greece through the works of Socrates, Plato, and Aristotle to modern day public relations executives including Harold Burson, Robert Dilenschneider,... more...

  • MetricsManby Don Bartholomew; Zifei Fay Chen

    Business Expert Press 2016; US$ 29.95

    MetricsMan presents opinions, insights, and best practices of public relations and social media research and measurement. It discusses the evolution of measurement, return on investment, the Barcelona Principles, social media measurement models, marketing mix modeling, the battle against advertising value equivalents, and establishing accountability... more...

  • Corporate Communicationby Joep P. Cornelissen

    SAGE Publications 2017; US$ 50.00

    The new 5th edition of this bestselling text, used by nearly 25,000 students in over 50 different countries retains its practical yet strong theoretical approach and is now updated to include new material on integrated reporting and CSR communications. more...

  • Excellence in Internal Communication Managementby Rita Linjuan Men; Shannon A. Bowen

    Business Expert Press 2016; US$ 19.95

    This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders. Important topics such as engagement, trust, change communication, new technologies, leadership communication,... more...

  • A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Editionby David Michaelson; Don W. Stacks

    Business Expert Press 2017; US$ 19.95

    Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the... more...

  • How to Manage a Successful Press Conferenceby Ralf Leinemann; Elena Baikaltseva

    Taylor and Francis 2017; US$ 74.95

    Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or message does not fit all and the content showcased must be of interest to every member of the audience. This book highlights the importance of understanding the needs of those who will attend; an ever-more critical... more...

  • Sales Managementby John B Ford; Earl Honeycutt; Antonis Simintiras

    Taylor and Francis 2003; US$ 88.95

    As sales managers are encouraged to manage increasingly global territories, the art of selling becomes complicated and the rules of negotiation more diverse. This absorbing book considers the many facets of cross-cultural sales management, to provide salespeople and managers with a guide to making the most of the global sales force. Topics covered... more...

  • Communication Catalystby Mickey Connolly; Richard Rianoshek

    Dearborn Trade Publishing 2002; US$ 25.00

    Connolly and Rianoshek make their speed-guaranteed communications skills accessible to any business owner or manager. Helps readers improve the quality of their communication, and to promote trust, creativity, and coordinated action, thus producing more results per hour and achieving a true competitive edge. more...