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- Bloomsbury Publishing 2012; US$ 12.99
As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations. The simple fact is that they have never had control. The question is what they can do about it now, and what they need to consider for the future. The fragmentation... more...
- Bloomsbury Publishing 2013; US$ 14.99
Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddingtonâ€™s Brand Anarchy examined the impact of media change and the new reputation landscape brought about by disaffected shareholders, customers and staff voicing their opinions to a global Internet audience.... more...
- SAGE Publications 2013; US$ 46.00
"Recognizing and emphasizing business and sociocultural influences, Sports Public Relations is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L?Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice."... more...
- Hodder & Stoughton 2011; Not Available
What's in this book? Open this book and you will... - Improve communication - Foster development - Establish goals - Encourage success Learn how to be a mentor: - Understanding mentoring - The mentoring process - Successful mentoring relationships - Skills for successful mentors and mentees - Common pitfalls... more...
- Hodder & Stoughton 2012; Not Available
An understanding of public relations is crucial to anyone who wants to advance their career. Written by Brian Salter, a leading expert on public relations as both a practitioner and a journalist, this book quickly teaches you the insider secrets you need to know to in order run a successful public relations strategy. The highly motivational 'in a... more...
- Schäffer-Poeschel Verlag für Wirtschaft Steuern Recht GmbH 2014; US$ 35.59
Die Rolle der internen Unternehmenskommunikation hat sich grundlegend gewandelt. Kommunikationsmanager und -berater sind in Unternehmen wichtige Mitgestalter geworden, die Unternehmenskommunikation zum strategischen Führungsinstrument. Wie Strategien für eine bestmögliche interne Kommunikation aussehen, dazu leitet der Autor mit konkreten Lösungsansätzen... more...
- Business Expert Press 2014; US$ 19.95
My graduate students like this book?s real-world focus on public relations as a strategic role in the C-suite. ?Ron Culp, professional director, Public Relations & Advertising graduate program, DePaul University; former Senior Vice President, Chief Communication Officer, Sears Leadership in Communication is a cogent, bright, easily readable definition... more...
- Open Road Media 2015; US$ 9.99
A revolutionary work on public relations and marketing by the provocative thinker who was dubbed the father of public relations Few books have been as quietly powerful as Edward L. Bernays?s Crystallizing Public Opinion . First published in 1923, it is a groundbreaking and, as history has shown, influential guide to the most crucial principles... more...
- Open Road Media 2015; US$ 14.99
The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation?s most influential social architects. In ... more...
- SAGE Publications 2011; US$ 76.00
Crisis communication is the lifeblood of crisis management: When communication is ineffective, so is the crisis management effort. Emphasizing the role of communication, W. Timothy Coombs uses a three-staged approach to crisis management?pre-crisis, crisis, and postcrisis. He reviews the latest research, explains how crisis communication can prevent... more...