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Most popular at the top
- Bloomsbury Publishing 2012; US$ 12.99
As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations. The simple fact is that they have never had control. The question is what they can do about it now, and what they need to consider for the future. The fragmentation... more...
- Bloomsbury Publishing 2013; US$ 14.99
Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddingtonâ€™s Brand Anarchy examined the impact of media change and the new reputation landscape brought about by disaffected shareholders, customers and staff voicing their opinions to a global Internet audience.... more...
- Hodder & Stoughton 2011; US$ 6.99
What's in this book? Open this book and you will... - Improve communication - Foster development - Establish goals - Encourage success Learn how to be a mentor: - Understanding mentoring - The mentoring process - Successful mentoring relationships - Skills for successful mentors and mentees - Common pitfalls... more...
- Hodder & Stoughton 2012; US$ 6.99
An understanding of public relations is crucial to anyone who wants to advance their career. Written by Brian Salter, a leading expert on public relations as both a practitioner and a journalist, this book quickly teaches you the insider secrets you need to know to in order run a successful public relations strategy. The highly motivational 'in a... more...
- Business Expert Press 2014; US$ 19.95
My graduate students like this book?s real-world focus on public relations as a strategic role in the C-suite. ?Ron Culp, professional director, Public Relations & Advertising graduate program, DePaul University; former Senior Vice President, Chief Communication Officer, Sears Leadership in Communication is a cogent, bright, easily readable definition... more...
- Taylor and Francis 2014; US$ 61.95
Human Resource Management for Events still remains the only text to introduce students to the unique application of HR principles in the context of a highly complex event environment. Linking theory, research and application it looks at the purpose and processes of managing such a sizable & varied workforce in a highly pressured environment through... more...
- McGraw-Hill Education 2001; US$ 28.00
Thoroughly updated with information on Internet-based PR campaigns The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories... more...
- DK Publishing 2001; US$ 7.00
Learn all you need to know about how to generate and manage publicity--from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting information, whether writing news releases or organizing press... more...
- SAGE Publications 2013; US$ 46.00
"Recognizing and emphasizing business and sociocultural influences, Sports Public Relations is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L?Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice."... more...