The Leading eBooks Store Online
3,667,858 members ⚫ 1,180,414 ebooks
New to eBooks.com?Learn more
- Bestsellers - This Week
- Foreign Language Study
- Bestsellers - Last 6 months
- Graphic Books
- Health & Fitness
- Political Science
- Biography & Autobiography
- Psychology & Psychiatry
- Body Mind & Spirit
- House & Home
- Business & Economics
- Children's & Young Adult Fiction
- Juvenile Nonfiction
- Language Arts & Disciplines
- Crafts & Hobbies
- Science Fiction
- Current Events
- Literary Collections
- Literary Criticism
- Literary Fiction
- Social Science
- The Environment
- Sports & Recreation
- Family & Relationships
- Study Aids
- Folklore & Mythology
- Food and Wine
- Performing Arts
- True Crime
- Foreign Language Books
Most popular at the top
- Springer Fachmedien Wiesbaden 2015; US$ 19.99
Dieses kompakte Nachschlagewerk bietet Erklärungen zentraler Begriffe des Themengebiets Public Relations. Es umfasst Begriffe aus PR-Theorie sowie PR-Management und enthält mehr als 2.000 Stichwörter. Zahlreiche Verweise zwischen den Einträgen ergänzen die Ausführungen und zeigen Zusammenhänge auf. Somit ist das Lexikon sowohl für Studierende und... more...
- The University of North Carolina Press 2000; US$ 29.99
In 1933, John W. Hill opened the New York office of what would become the most important public relations agency in history: Hill & Knowlton, Inc. By 1959, the combined sales of its clients--which included Procter & Gamble, Texaco, Gillette, and Avco Manufacturing as well as the steel, tobacco, and aviation industries' trade associations--amounted... more...
- Taylor and Francis 2016; US$ 149.95
Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapters engage and expand upon significant theories informing efforts at mediated health communication and demonstrate the practical utility of these theories in on-going or completed projects.... more...
- SAGE Publications 2016; US$ 55.00
Based on the theory of the Rhetorical Arena and the multivocal approach, this guide explores a new perspective on crisis communication, and what happens when external voices start communicating as a crisis breaks out. more...
- Business Expert Press 2016; US$ 19.95
While the profession of public relations is only a century old, man has been practicing the art of influencing public attitudes since the dawn of civilization. This book looks at modern America through the lens of public relations, showing how many of the events that have changed the course of our nation?s modern history were triggered by campaigns... more...
- Taylor and Francis 2003; US$ 88.95
As sales managers are encouraged to manage increasingly global territories, the art of selling becomes complicated and the rules of negotiation more diverse. This absorbing book considers the many facets of cross-cultural sales management, to provide salespeople and managers with a guide to making the most of the global sales force. Topics covered... more...
- Dearborn Trade Publishing 2002; US$ 25.00
Connolly and Rianoshek make their speed-guaranteed communications skills accessible to any business owner or manager. Helps readers improve the quality of their communication, and to promote trust, creativity, and coordinated action, thus producing more results per hour and achieving a true competitive edge. more...
- Wiley 2005; US$ 75.00 US$ 52.50
A practical guide to proactive investor relations (IR) Investor relations (IR) has traditionally been an administrative function within corporate communications, responsible for disseminating public information and answering investor and media questions. Using Investor Relations to Maximize Equity Valuation challenges this approach, by arguing that... more...
- Free Press 2006; US$ 18.95
Torie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing and straightforward: No more spin. Always a dubious proposition, spin has become increasingly vulnerable as information sources have proliferated;... more...