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- SAGE Publications 2014; US$ 48.00
Used by nearly 20,000 students in over 50 different countries on courses in Corporate Communication, Organizational Communication, PR and Marketing Communications and as an invaluable source for reflective practitioners, the new fourth edition has been updated to include topics such as the new media environment, CSR standards and corporate citizenship... more...
- Schäffer-Poeschel Verlag für Wirtschaft Steuern Recht GmbH 2014; US$ 37.31
<!-- Generated by XStandard version 126.96.36.199 on 2015-03-30T22:41:51 --><p>Die Rolle der <strong>internen Unternehmenskommunikation</strong> hat sich grundlegend gewandelt. Kommunikationsmanager und -berater sind in Unternehmen wichtige Mitgestalter geworden, die Unternehmenskommunikation zum <strong>strategischen Führungsinstrument</strong>.</p><ul><li>Strategien... more...
- Business Expert Press 2014; US$ 19.95
My graduate students like this book?s real-world focus on publicrelations as a strategic role in the C-suite. ?Ron Culp, professionaldirector, Public Relations & Advertising graduate program,DePaul University; former Senior Vice President, Chief CommunicationOfficer, SearsLeadership in Communication is a cogent, bright, easily readabledefinition of... more...
- SAGE Publications 2014; US$ 60.00
Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated and multi-disciplinary approach to the entire crisis communication process. Drawing on his extensive firsthand experience, Dr. Timothy Coombs uses a three-staged approach to crisis management (pre-crisis, crisis, and post-crisis), explains how crisis management... more...
- SAGE Publications 2011; US$ 61.00
Crisis communication is the lifeblood of crisis management: When communication is ineffective, so is the crisis management effort. Emphasizing the role of communication, W. Timothy Coombs uses a three-staged approach to crisis management?pre-crisis, crisis, and postcrisis. He reviews the latest research, explains how crisis communication can prevent... more...
- SAGE Publications 2010; US$ 53.00
Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions... more...
- Gill & Macmillan 2007; US$ 89.99
An essential practical guide for all Public Relations students and practitioners. It introduces all specialist areas of PR, such as sponsorship, corporate image, crisis management, financial PR and Corporate Social Responsibility (CSR) concluding with a future industry analysis for each area. more...
- Summersdale Publishers Ltd 2003; US$ 7.99
So you want recognition for your organisation? Your products? Your services? Your good cause? Or maybe you want it for yourself ? Then learn to do your own press relations and become your own a PR expert. There?s more to PR than reading your name in the papers or seeing your face on telly. Good press relations is the secret of achieving recognition... more...
- AMACOM 2003; US$ 1.99
Trust or Consequences offers tools for identifying trust opportunities, as well as numerous inside accounts of trust-building successes and failures by high-profile organizations and leaders. Filled with provocative ideas about why many companies overlook trust issues, Trust or Consequences brings the subject to center stage -- where it must remain... more...