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Public Relations

Most popular at the top

  • Pitch Perfectby Bill McGowan

    HarperCollins 2014; Not Available

    Media guru and Emmy Award-winning correspondent Bill McGowan?coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication.  He is also a trusted advisor in the C-suites... more...

  • Guerrilla P.R. 2.0by Michael Levine

    HarperCollins 2009; Not Available

    The world's most widely used and seminal introduction to public relations?now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner,... more...

  • Guerrilla P.R.by Michael Levine

    HarperCollins 2009; Not Available

    The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists. more...

  • Public Relationsby Dominik Ruisinger; Oliver Jorzik

    Schäffer-Poeschel Verlag für Wirtschaft Steuern Recht GmbH 2013; US$ 47.00

    Fit für die ganze Bandbreite von Public Relations. PR sind aus der Kommunikation von Unternehmen nicht mehr wegzudenken, inzwischen fast selbstverständlich ist der Kundendialog über Social Media-Kanäle wie Facebook oder im eigenen Blog. Die Autoren erläutern die klassischen PR-Felder, -Instrumente und deren Einsatz ? und machen fit für Online-Relations:... more...

  • Verbände in den Medienby Franziska Oehmer

    Nomos Verlagsgesellschaft 2013; US$ 35.46

    Verbände in den Medien : eine Analyse der medialen Resonanz von Interessenverbänden und deren Determinanten in deutschen und Schweizer Printmedien more...

  • Brand Anarchyby Stephen Waddington; Steve Earl

    Bloomsbury Publishing 2012; US$ 12.99

    As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations. The simple fact is that they have never had control. The question is what they can do about it now, and what they need to consider for the future. The fragmentation... more...

  • Brand Vandalsby Steve Earl; Stephen Waddington

    Bloomsbury Publishing 2013; US$ 14.99

    Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddington’s Brand Anarchy examined the impact of media change and the new reputation landscape brought about by disaffected shareholders, customers and staff voicing their opinions to a global Internet audience.... more...

  • Sports Public Relationsby Jacquie L'Etang

    SAGE Publications 2013; US$ 46.00

    "Recognizing and emphasizing business and sociocultural influences, Sports Public Relations is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L?Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice."... more...

  • Great PR: Bullet Guidesby Brian Salter

    Hodder & Stoughton 2011; Not Available

    What's in this book? Open this book and you will... - Improve communication - Foster development - Establish goals - Encourage success Learn how to be a mentor: - Understanding mentoring - The mentoring process - Successful mentoring relationships - Skills for successful mentors and mentees - Common pitfalls... more...

  • Successful Public Relations In A Week: Teach Yourselfby Brian Salter

    Hodder & Stoughton 2012; Not Available

    An understanding of public relations is crucial to anyone who wants to advance their career. Written by Brian Salter, a leading expert on public relations as both a practitioner and a journalist, this book quickly teaches you the insider secrets you need to know to in order run a successful public relations strategy. The highly motivational 'in a... more...