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Public Relations

Most popular at the top

  • Public Relationsby Dominik Ruisinger; Oliver Jorzik

    Schäffer-Poeschel Verlag für Wirtschaft Steuern Recht GmbH 2013; US$ 46.64

    <!-- Generated by XStandard version 2.0.1.0 on 2015-03-30T22:28:00 --><p><strong>PR</strong> sind aus der Kommunikation von Unternehmen nicht mehr wegzudenken, inzwischen fast selbstverständlich ist der Kundendialog über <strong>Social Media-Kanäle</strong> wie Facebook oder im eigenen Blog.</p><p>Die... more...

  • Public Relationsby Ellen Gunning

    Gill Books 2007; US$ 89.99

    An essential practical guide for all Public Relations students and practitioners. It introduces all specialist areas of PR, such as sponsorship, corporate image, crisis management, financial PR and Corporate Social Responsibility (CSR) concluding with a future industry analysis for each area. more...

  • The SAGE Handbook of Public Relationsby Robert L. Heath

    SAGE Publications 2010; US$ 53.00

    Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions... more...

  • Social Media für Führungskräfteby Stefanie Babka; Immanuel Gloeser

    Springer Fachmedien Wiesbaden 2016; US$ 44.99

    Dieses Buch bietet Ihnen einen knappen und präzisen Überblick zu den wichtigsten unternehmerischen Herausforderungen sowie Chancen und Risiken in Bezug auf Social Media. Unabhängig davon, welche Art und Größe von Unternehmen oder Abteilung Sie leiten, ob Sie Industriegüter, Konsumgüter oder Dienstleistungen anbieten ? Social Media ist ein Faktor,... more...

  • Sports Public Relationsby Jacquie L'Etang

    SAGE Publications 2013; US$ 37.00

    "Recognizing and emphasizing business and sociocultural influences, Sports Public Relations is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L?Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice."... more...

  • Trust or Consequencesby Al GOLIN

    AMACOM 2003; US$ 1.99

    Trust or Consequences offers tools for identifying trust opportunities, as well as numerous inside accounts of trust-building successes and failures by high-profile organizations and leaders. Filled with provocative ideas about why many companies overlook trust issues, Trust or Consequences brings the subject to center stage -- where it must remain... more...

  • Verbände in den Medienby Franziska Oehmer

    Nomos Verlagsgesellschaft 2013; US$ 35.96

    Verbände in den Medien : eine Analyse der medialen Resonanz von Interessenverbänden und deren Determinanten in deutschen und Schweizer Printmedien more...

  • Very Private and Public Relationsby Jim Dunn

    Thorogood Publishing 2014; US$ 9.97

    The autobiography of a pioneer in travel PR more...

  • The Voice of Businessby Karen S. Miller

    The University of North Carolina Press 2000; US$ 29.99

    In 1933, John W. Hill opened the New York office of what would become the most important public relations agency in history: Hill & Knowlton, Inc. By 1959, the combined sales of its clients--which included Procter & Gamble, Texaco, Gillette, and Avco Manufacturing as well as the steel, tobacco, and aviation industries' trade associations--amounted... more...

  • Active Storytellingby Brian Solis; Deirdre K. Breakenridge

    Pearson Education 2009; US$ 1.99

    This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.   Powerful new ?VNR 2.0? techniques that cut through clutter and deliver your message the way your audience... more...