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Public Relations

Most popular at the top

  • Sports Public Relationsby Jacquie L'Etang

    SAGE Publications 2013; US$ 46.00

    "Recognizing and emphasizing business and sociocultural influences, Sports Public Relations is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L?Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice."... more...

  • Guerrilla P.R. 2.0by Michael Levine

    HarperCollins 2009; Not Available

    The world's most widely used and seminal introduction to public relations?now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner,... more...

  • Pitch Perfectby Bill McGowan

    HarperCollins 2014; Not Available

    Media guru and Emmy Award-winning correspondent Bill McGowan?coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication.  He is also a trusted advisor in the C-suites... more...

  • Verbände in den Medienby Franziska Oehmer

    Nomos Verlagsgesellschaft 2013; US$ 35.74

    Verbände in den Medien : eine Analyse der medialen Resonanz von Interessenverbänden und deren Determinanten in deutschen und Schweizer Printmedien more...

  • Effective Public Relationsby Dorling Kindersley Ltd

    Dorling Kindersley Ltd 2009; Not Available

    Learn all you need to know about how to generate and manage publicity - from recognising public relations opportunities to creating and sustaining media coverage. Effective Public Relations not only shows you how to identify and target your audience but also provides practical techniques for presenting information whether writing news releases... more...

  • Public Relationsby Dominik Ruisinger; Oliver Jorzik

    Schäffer-Poeschel Verlag für Wirtschaft Steuern Recht GmbH 2013; US$ 46.98

    Fit für die ganze Bandbreite von Public Relations. PR sind aus der Kommunikation von Unternehmen nicht mehr wegzudenken, inzwischen fast selbstverständlich ist der Kundendialog über Social Media-Kanäle wie Facebook oder im eigenen Blog. Die Autoren erläutern die klassischen PR-Felder, -Instrumente und deren Einsatz ? und machen fit für Online-Relations:... more...

  • Interne Unternehmenskommunikationby Siegfried Schick

    Schäffer-Poeschel Verlag für Wirtschaft Steuern Recht GmbH 2014; US$ 37.57

    Die Rolle der internen Unternehmenskommunikation hat sich grundlegend gewandelt. Kommunikationsmanager und -berater sind in Unternehmen wichtige Mitgestalter geworden, die Unternehmenskommunikation zum strategischen Führungsinstrument. Wie Strategien für eine bestmögliche interne Kommunikation aussehen, dazu leitet der Autor mit konkreten Lösungsansätzen... more...

  • Sales Managementby John B Ford; Earl Honeycutt; Antonis Simintiras

    Taylor and Francis 2003; US$ 88.95

    As sales managers are encouraged to manage increasingly global territories, the art of selling becomes complicated and the rules of negotiation more diverse. This absorbing book considers the many facets of cross-cultural sales management, to provide salespeople and managers with a guide to making the most of the global sales force. Topics covered... more...

  • Marketing Communications for Solicitorsby Mark Oglesby

    Taylor and Francis 2013; US$ 99.00

    First Published in 1994. Routledge is an imprint of Taylor & Francis, an informa company. more...

  • Communication Catalystby Mickey Connolly; Richard Rianoshek

    Dearborn Trade Publishing 2002; US$ 25.00

    Connolly and Rianoshek make their speed-guaranteed communications skills accessible to any business owner or manager. Helps readers improve the quality of their communication, and to promote trust, creativity, and coordinated action, thus producing more results per hour and achieving a true competitive edge. more...