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Public Relations

Most popular at the top

  • Brand Vandalsby Steve Earl; Stephen Waddington

    Bloomsbury Publishing 2013; US$ 14.99

    Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddington’s Brand Anarchy examined the impact of media change and the new reputation landscape brought about by disaffected shareholders, customers and staff voicing their opinions to a global Internet audience.... more...

  • Brand Anarchyby Stephen Waddington; Steve Earl

    Bloomsbury Publishing 2012; US$ 12.99

    As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations. The simple fact is that they have never had control. The question is what they can do about it now, and what they need to consider for the future. The fragmentation... more...

  • Sports Public Relationsby Jacquie L'Etang

    SAGE Publications 2013; US$ 44.00

    "Recognizing and emphasizing business and sociocultural influences, Sports Public Relations is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L?Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice."... more...

  • Successful Public Relations In A Week: Teach Yourselfby Brian Salter

    Hodder & Stoughton 2012; US$ 6.99

    An understanding of public relations is crucial to anyone who wants to advance their career. Written by Brian Salter, a leading expert on public relations as both a practitioner and a journalist, this book quickly teaches you the insider secrets you need to know to in order run a successful public relations strategy. The highly motivational 'in a... more...

  • Great PR: Bullet Guidesby Brian Salter

    Hodder & Stoughton 2011; US$ 6.99

    What's in this book? Open this book and you will... - Improve communication - Foster development - Establish goals - Encourage success Learn how to be a mentor: - Understanding mentoring - The mentoring process - Successful mentoring relationships - Skills for successful mentors and mentees - Common pitfalls... more...

  • The Publicity Handbook, New Editionby David Yale; Andrew Carothers

    McGraw-Hill Education 2001; US$ 28.00

    Thoroughly updated with information on Internet-based PR campaigns The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories... more...

  • Corporate Communicationby Joep Cornelissen

    SAGE Publications 2014; US$ 60.00

    Used by nearly 20,000 students in over 50 different countries on courses in Corporate Communication, Organizational Communication, PR and Marketing Communications and as an invaluable source for reflective practitioners, the new fourth edition has been updated to include topics such as the new media environment, CSR standards and corporate citizenship... more...

  • Leadership Communicationby E. Bruce Harrison; Judith Mühlberg

    Business Expert Press 2014; US$ 19.95

    My graduate students like this book?s real-world focus on public relations as a strategic role in the C-suite. ?Ron Culp, professional director, Public Relations & Advertising graduate program, DePaul University; former Senior Vice President, Chief Communication Officer, Sears Leadership in Communication is a cogent, bright, easily readable definition... more...

  • Verbände in den Medienby Franziska Oehmer

    Nomos Verlagsgesellschaft 2013; US$ 40.41

    Verbände in den Medien : eine Analyse der medialen Resonanz von Interessenverbänden und deren Determinanten in deutschen und Schweizer Printmedien more...

  • Interne Unternehmenskommunikationby Siegfried Schick

    Schäffer-Poeschel Verlag für Wirtschaft Steuern Recht GmbH 2014; US$ 42.48

    Die Rolle der internen Unternehmenskommunikation hat sich grundlegend gewandelt. Kommunikationsmanager und -berater sind in Unternehmen wichtige Mitgestalter geworden, die Unternehmenskommunikation zum strategischen Führungsinstrument. Wie Strategien für eine bestmögliche interne Kommunikation aussehen, dazu leitet der Autor mit konkreten Lösungsansätzen... more...