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Public Relations

Most popular at the top

  • Great PR: Bullet Guidesby Brian Salter

    Hodder & Stoughton 2011; Not Available

    What's in this book? Open this book and you will... - Improve communication - Foster development - Establish goals - Encourage success Learn how to be a mentor: - Understanding mentoring - The mentoring process - Successful mentoring relationships - Skills for successful mentors and mentees - Common pitfalls... more...

  • Interne Unternehmenskommunikationby Siegfried Schick

    Schäffer-Poeschel Verlag für Wirtschaft Steuern Recht GmbH 2014; US$ 36.98

    Die Rolle der internen Unternehmenskommunikation hat sich grundlegend gewandelt. Kommunikationsmanager und -berater sind in Unternehmen wichtige Mitgestalter geworden, die Unternehmenskommunikation zum strategischen Führungsinstrument. Wie Strategien für eine bestmögliche interne Kommunikation aussehen, dazu leitet der Autor mit konkreten Lösungsansätzen... more...

  • Leadership Communicationby E. Bruce Harrison; Judith Mühlberg

    Business Expert Press 2014; US$ 19.95

    My graduate students like this book?s real-world focus on public relations as a strategic role in the C-suite. ?Ron Culp, professional director, Public Relations & Advertising graduate program, DePaul University; former Senior Vice President, Chief Communication Officer, Sears Leadership in Communication is a cogent, bright, easily readable definition... more...

  • Sports Public Relationsby Jacquie L'Etang

    SAGE Publications 2013; US$ 37.00

    "Recognizing and emphasizing business and sociocultural influences, Sports Public Relations is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L?Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice."... more...

  • Ongoing Crisis Communicationby W. Timothy Coombs

    SAGE Publications 2011; US$ 61.00

    Crisis communication is the lifeblood of crisis management: When communication is ineffective, so is the crisis management effort. Emphasizing the role of communication, W. Timothy Coombs uses a three-staged approach to crisis management?pre-crisis, crisis, and postcrisis. He reviews the latest research, explains how crisis communication can prevent... more...

  • Ongoing Crisis Communicationby W. Timothy Coombs

    SAGE Publications 2014; US$ 60.00

    Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated and multi-disciplinary approach to the entire crisis communication process. Drawing on his extensive firsthand experience, Dr. Timothy Coombs uses a three-staged approach to crisis management (pre-crisis, crisis, and post-crisis), explains how crisis management... more...

  • Sales Managementby John B Ford; Earl Honeycutt; Antonis Simintiras

    Taylor and Francis 2003; US$ 88.95

    As sales managers are encouraged to manage increasingly global territories, the art of selling becomes complicated and the rules of negotiation more diverse. This absorbing book considers the many facets of cross-cultural sales management, to provide salespeople and managers with a guide to making the most of the global sales force. Topics covered... more...

  • Marketing Communications for Solicitorsby Mark Oglesby

    Taylor and Francis 2013; US$ 99.00

    First Published in 1994. Routledge is an imprint of Taylor & Francis, an informa company. more...

  • Communication Catalystby Mickey Connolly; Richard Rianoshek

    Dearborn Trade Publishing 2002; US$ 25.00

    Connolly and Rianoshek make their speed-guaranteed communications skills accessible to any business owner or manager. Helps readers improve the quality of their communication, and to promote trust, creativity, and coordinated action, thus producing more results per hour and achieving a true competitive edge. more...

  • Using Investor Relations to Maximize Equity Valuationby Thomas Ryan; Chad Jacobs

    Wiley 2005; US$ 75.00

    A practical guide to proactive investor relations (IR) Investor relations (IR) has traditionally been an administrative function within corporate communications, responsible for disseminating public information and answering investor and media questions. Using Investor Relations to Maximize Equity Valuation challenges this approach, by arguing that... more...