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Public Relations

Most popular at the top

  • Ongoing Crisis Communicationby W. Timothy Coombs

    SAGE Publications 2011; US$ 76.00

    Crisis communication is the lifeblood of crisis management: When communication is ineffective, so is the crisis management effort. Emphasizing the role of communication, W. Timothy Coombs uses a three-staged approach to crisis management?pre-crisis, crisis, and postcrisis. He reviews the latest research, explains how crisis communication can prevent... more...

  • Ongoing Crisis Communicationby W. Timothy Coombs

    SAGE Publications 2014; US$ 70.00

    Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated and multi-disciplinary approach to the entire crisis communication process. Drawing on his extensive firsthand experience, Dr. Timothy Coombs uses a three-staged approach to crisis management (pre-crisis, crisis, and post-crisis), explains how crisis management... more...

  • Sales Managementby John B Ford; Earl Honeycutt; Antonis Simintiras

    Taylor and Francis 2003; US$ 88.95

    As sales managers are encouraged to manage increasingly global territories, the art of selling becomes complicated and the rules of negotiation more diverse. This absorbing book considers the many facets of cross-cultural sales management, to provide salespeople and managers with a guide to making the most of the global sales force. Topics covered... more...

  • Marketing Communications for Solicitorsby Mark Oglesby

    Taylor and Francis 2013; US$ 99.00

    First Published in 1994. Routledge is an imprint of Taylor & Francis, an informa company. more...

  • Communication Catalystby Mickey Connolly; Richard Rianoshek

    Dearborn Trade Publishing 2002; US$ 25.00

    Connolly and Rianoshek make their speed-guaranteed communications skills accessible to any business owner or manager. Helps readers improve the quality of their communication, and to promote trust, creativity, and coordinated action, thus producing more results per hour and achieving a true competitive edge. more...

  • Using Investor Relations to Maximize Equity Valuationby Thomas Ryan; Chad Jacobs

    Wiley 2005; US$ 75.00

    A practical guide to proactive investor relations (IR) Investor relations (IR) has traditionally been an administrative function within corporate communications, responsible for disseminating public information and answering investor and media questions. Using Investor Relations to Maximize Equity Valuation challenges this approach, by arguing that... more...

  • Branding Unboundby Rick Mathieson

    AMACOM 2005; US$ 24.95

    Using wireless technology to create a new kind of brand relationship with customers. more...

  • Strategic Public Relations Managementby Erica Weintraub Austin; Bruce E Pinkleton; Bruce E. Pinkleton

    Taylor and Francis 2006; US$ 74.95

    This second edition of Erica Weintraub Austin and Bruce E. Pinkleton?s popular text, Strategic Public Relations Management, helps readers move from a tactical public relations approach to a strategic management style. Building on the first edition, it demonstrates skillful use of research and planning techniques, providing updated research methods... more...

  • Do Your Own PRby Richard Milton

    Pocket Essentials 2007; US$ 7.99

    So you want recognition for your organisation? Your products? Your services? Your good cause? Or maybe you want it for yourself ? Then learn to do your own press relations and become your own a PR expert. There?s more to PR than reading your name in the papers or seeing your face on telly. Good press relations is the secret of achieving recognition... more...

  • Public Relations Techniques That Workby Jim Dunn

    Thorogood Publishing 1999; US$ 16.95

    This pocketbook offers advice on effective public relations. From the role of the PR officer to fees and costs and the effective use of PR in radio and television, the text details the "rules" and steps to be taken in order to develop successful media relations. more...