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Most popular at the top
- SAGE Publications 2014; US$ 60.00
Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated and multi-disciplinary approach to the entire crisis communication process. Drawing on his extensive firsthand experience, Dr. Timothy Coombs uses a three-staged approach to crisis management (pre-crisis, crisis, and post-crisis), explains how crisis management... more...
- SAGE Publications 2010; US$ 175.00
Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions... more...
- Taylor and Francis 2003; US$ 88.95
As sales managers are encouraged to manage increasingly global territories, the art of selling becomes complicated and the rules of negotiation more diverse. This absorbing book considers the many facets of cross-cultural sales management, to provide salespeople and managers with a guide to making the most of the global sales force. Topics covered... more...
- Dearborn Trade Publishing 2002; US$ 25.00
Connolly and Rianoshek make their speed-guaranteed communications skills accessible to any business owner or manager. Helps readers improve the quality of their communication, and to promote trust, creativity, and coordinated action, thus producing more results per hour and achieving a true competitive edge. more...
- Wiley 2005; US$ 75.00
A practical guide to proactive investor relations (IR) Investor relations (IR) has traditionally been an administrative function within corporate communications, responsible for disseminating public information and answering investor and media questions. Using Investor Relations to Maximize Equity Valuation challenges this approach, by arguing that... more...
- Free Press 2006; US$ 18.95
Torie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing and straightforward: No more spin. Always a dubious proposition, spin has become increasingly vulnerable as information sources have proliferated;... more...
- Wiley 2011; US$ 19.99 US$ 15.99
Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so... more...
- Pocket Essentials 2007; US$ 7.99
So you want recognition for your organisation? Your products? Your services? Your good cause? Or maybe you want it for yourself ? Then learn to do your own press relations and become your own a PR expert. There?s more to PR than reading your name in the papers or seeing your face on telly. Good press relations is the secret of achieving recognition... more...