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Public Relations

Most popular at the top

  • Using Investor Relations to Maximize Equity Valuationby Thomas Ryan; Chad Jacobs

    Wiley 2005; US$ 75.00

    A practical guide to proactive investor relations (IR) Investor relations (IR) has traditionally been an administrative function within corporate communications, responsible for disseminating public information and answering investor and media questions. Using Investor Relations to Maximize Equity Valuation challenges this approach, by arguing that... more...

  • Branding Unboundby Rick Mathieson

    AMACOM 2005; US$ 24.95

    Using wireless technology to create a new kind of brand relationship with customers. more...

  • Lipstick on a Pigby Torie Clarke

    Free Press 2006; US$ 18.95

    Torie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing and straightforward: No more spin. Always a dubious proposition, spin has become increasingly vulnerable as information sources have proliferated;... more...

  • Public Relations For Dummiesby Eric Yaverbaum; Robert W. Bly; Ilise Benun; Richard Kirshenbaum

    Wiley 2011; US$ 19.99 US$ 15.99

    Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so... more...

  • Public Relations Techniques That Workby Jim Dunn

    Thorogood Publishing 1999; US$ 16.95

    This pocketbook offers advice on effective public relations. From the role of the PR officer to fees and costs and the effective use of PR in radio and television, the text details the "rules" and steps to be taken in order to develop successful media relations. more...

  • Strategic Planning in Public Relationsby Kieran Knights

    Thorogood Publishing 2001; US$ 39.95

    "Offering a fresh approach to public relations, this book details strategic planning and clearly presents the arguments for a campaign proposal backed with evidence. In addition to an introduction to the new topic of strategic planning, valuable tips and techniques to improve any public relations or more...

  • Technical Aspects of Business Leasesby Malcolm Dowden

    Thorogood Publishing 2001; US$ 79.95

    A business lease is a working document. This book highlights areas where technical issues might lead to practical difficulties, and gives guidance to help those involved in property management avoid the pitfalls. In an easy-to-understand format, it presents a set of explanations and answers for all those having to deal with a business lease. more...

  • Bang!by Linda Kaplan Thaler; Robin Koval

    The Crown Publishing Group 2007; US$ 14.95

    The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention. Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental... more...

  • Guerrilla P.R. 2.0by Michael Levine

    HarperCollins 2009; US$ 12.99

    The world's most widely used and seminal introduction to public relations?now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner,... more...

  • Ethics in Public Relationby Patricia J Parsons

    Kogan Page 2008; US$ 37.50 US$ 28.13

    Written in a practical and approachable style, this is not another ‘tome’ on ethical theory but rather a clear insight into the personal and professional issues that affect you as a public relations practitioners. It examines how an individual’s sense of morality has an impact on decision-making and ethical business behaviour. The new... more...