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Public Relations

Most popular at the top

  • Corporate Reputationby Leslie Gaines-Ross

    Wiley 2008; US$ 39.95

    Praise For Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation "In a sea of business books, Corporate Reputation is a beacon of light for all leaders and future leaders looking for direction in the treacherous waters of a volatile business environment. It delivers a message that's provocative, insightful, and needs to be... more...

  • Bang!by Linda Kaplan Thaler; Robin Koval

    Crown Publishing Group 2007; US$ 14.95

    The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention. Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental... more...

  • Ethics in Public Relationby Patricia J Parsons

    Kogan Page 2008; US$ 37.50

    Written in a practical and approachable style, this is not another ‘tome’ on ethical theory but rather a clear insight into the personal and professional issues that affect you as a public relations practitioners. It examines how an individual’s sense of morality has an impact on decision-making and ethical business behaviour. The new... more...

  • Trust Us, We're Experts PAby Sheldon Rampton; John Stauber

    Penguin Group US 2002; US$ 14.95

    The authors of Toxic Sludge Is Good for You! unmask the sneaky and widespread methods industry uses to influence opinion through bogus experts, doctored data, and manufactured facts. We count on the experts. We count on them to tell us who to vote for, what to eat, how to raise our children. We watch them on TV, listen to them on the radio, read... more...

  • Contemporary Thoughts on Corporate Branding and Corporate Identity Managementby T C Melewar; Elif Karaosmanoglu

    Palgrave Macmillan 2008; US$ 130.00

    A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications. more...

  • Qualitative Research Methods in Public Relations and Marketing Communicationsby Christine Daymon; Immy Holloway

    Taylor and Francis 2010; US$ 68.95

    This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication. more...

  • L' analyse de contenuby Christian Leray

    Presses de l''niversite du Quebec 2008; US$ 15.00

    Comment réaliser une analyse de contenu ? Une analyse de presse ? Deux questions simples auxquelles trouver une solution pratique et valide scientifiquement se révèle beaucoup plus complexe qu'on ne pourrait le penser. Dans cet ouvrage, l'auteur propose, aussi bien aux universitaires qu'aux professionnels, une méthode... more...

  • Solidarités renouveléesby Sandra Rodriguez

    Presses de l''niversite du Quebec 2006; US$ 21.75

    La recherche présentée dans cet ouvrage explore les difficultés liées à la mobilisation et à l'engagement solidaire de jeunes adultes, souvent intéressés à la coopération internationale, mais peu sensibles aux publicités des ONG. Elle compare les propos des membres d'ONG émettrices... more...

  • PRby Jack Donoghue

    Dundurn 1993; US$ 9.99

    In PR: Fifty Years in the Field, Jack Donoghue brings together the results of a lifetime in public relations -- in the military, public, and private sectors. Each chapter focuses on a different public relations problem, so that the collection as a whole reflects the full spectrum of challenges that PR officers face. The book documents the strategies... more...

  • The Changing MO of the CMOby MaryLee Sachs

    Ashgate Publishing Ltd 2011; US$ 54.95

    Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with business and consumer brands across the globe, The Changing MO of the CMO explores how some organizations are making the most of a blended approach to communications and marketing and how CMOs can respond to and prepare for their new responsibilities. more...