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Public Relations

Most popular at the top

  • Corporate Reputationby Leslie Gaines-Ross

    Wiley 2008; US$ 39.95

    Praise For Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation "In a sea of business books, Corporate Reputation is a beacon of light for all leaders and future leaders looking for direction in the treacherous waters of a volatile business environment. It delivers a message that's provocative, insightful, and needs to be... more...

  • Bang!by Linda Kaplan Thaler; Robin Koval

    Crown Publishing Group 2007; US$ 14.95

    The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention. Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental... more...

  • Ethics in Public Relationby Patricia J Parsons

    Kogan Page 2008; US$ 37.50

    Written in a practical and approachable style, this is not another ‘tome’ on ethical theory but rather a clear insight into the personal and professional issues that affect you as a public relations practitioners. It examines how an individual’s sense of morality has an impact on decision-making and ethical business behaviour. The new... more...

  • Trust Us, We're Experts PAby Sheldon Rampton; John Stauber

    Penguin Group US 2002; US$ 14.95

    The authors of Toxic Sludge Is Good for You! unmask the sneaky and widespread methods industry uses to influence opinion through bogus experts, doctored data, and manufactured facts. We count on the experts. We count on them to tell us who to vote for, what to eat, how to raise our children. We watch them on TV, listen to them on the radio, read... more...

  • Contemporary Thoughts on Corporate Branding and Corporate Identity Managementby T C Melewar; Elif Karaosmanoglu

    Palgrave Macmillan 2008; US$ 130.00

    A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications. more...

  • L' analyse de contenuby Christian Leray

    Presses de l''niversite du Quebec 2008; US$ 15.00

    Comment réaliser une analyse de contenu ? Une analyse de presse ? Deux questions simples auxquelles trouver une solution pratique et valide scientifiquement se révèle beaucoup plus complexe qu'on ne pourrait le penser. Dans cet ouvrage, l'auteur propose, aussi bien aux universitaires qu'aux professionnels, une méthode... more...

  • Solidarités renouveléesby Sandra Rodriguez

    Presses de l''niversite du Quebec 2006; US$ 21.75

    La recherche présentée dans cet ouvrage explore les difficultés liées à la mobilisation et à l'engagement solidaire de jeunes adultes, souvent intéressés à la coopération internationale, mais peu sensibles aux publicités des ONG. Elle compare les propos des membres d'ONG émettrices... more...

  • The Changing MO of the CMOby MaryLee Sachs

    Ashgate Publishing Ltd 2011; US$ 54.95

    Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with business and consumer brands across the globe, The Changing MO of the CMO explores how some organizations are making the most of a blended approach to communications and marketing and how CMOs can respond to and prepare for their new responsibilities. more...

  • Effective PR: Be Your Own Expert: Teach Yourselfby Angela Murray

    Hodder & Stoughton 2010; US$ 20.57

    PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full. Effective PR: Be Your Own Expert: covers all aspects of the field, including PR campaigns, media liaisons, communicating with your audience, sponsorship, entertainment, crisis management and using... more...

  • Effective PR: Be Your Own Expert: Teach Yourselfby Angela Murray

    Hodder & Stoughton 2010; Not Available

    PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full. Effective PR: Be Your Own Expert: covers all aspects of the field, including PR campaigns, media liaisons, communicating with your audience, sponsorship, entertainment, crisis management and using... more...