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Most popular at the top
- Thorogood Publishing 2001; US$ 39.95
"Offering a fresh approach to public relations, this book details strategic planning and clearly presents the arguments for a campaign proposal backed with evidence. In addition to an introduction to the new topic of strategic planning, valuable tips and techniques to improve any public relations or more...
- Thorogood Publishing 2001; US$ 79.95
A business lease is a working document. This book highlights areas where technical issues might lead to practical difficulties, and gives guidance to help those involved in property management avoid the pitfalls. In an easy-to-understand format, it presents a set of explanations and answers for all those having to deal with a business lease. more...
- The Crown Publishing Group 2007; US$ 14.95
The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention. Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental... more...
- HarperCollins 2009; US$ 12.99
The world's most widely used and seminal introduction to public relations?now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner,... more...
- Kogan Page 2008; US$ 37.50 US$ 28.13
Written in a practical and approachable style, this is not another tome on ethical theory but rather a clear insight into the personal and professional issues that affect you as a public relations practitioners. It examines how an individuals sense of morality has an impact on decision-making and ethical business behaviour. The new... more...
- Penguin Publishing Group 2002; US$ 15.95
The authors of Toxic Sludge Is Good for You! unmask the sneaky and widespread methods industry uses to influence opinion through bogus experts, doctored data, and manufactured facts. We count on the experts. We count on them to tell us who to vote for, what to eat, how to raise our children. We watch them on TV, listen to them on the radio, read... more...
- Palgrave Macmillan 2008; US$ 135.00
A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications. more...
- Pearson Education 2009; US$ 1.99
This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Powerful new ?VNR 2.0? techniques that cut through clutter and deliver your message the way your audience... more...
- Pearson Education 2009; US$ 1.99
This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Discover the new public relations for the Web 2.0 era--and what it means to you , the PR professional... more...
- Pearson Education 2010; US$ 1.99
This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Social media releases: what they are, what they aren?t, and how to make the most of them. ... more...