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Public Relations

Most popular at the top

  • Technical Aspects of Business Leasesby Malcolm Dowden

    Thorogood Publishing 2001; US$ 79.95

    A business lease is a working document. This book highlights areas where technical issues might lead to practical difficulties, and gives guidance to help those involved in property management avoid the pitfalls. In an easy-to-understand format, it presents a set of explanations and answers for all those having to deal with a business lease. more...

  • Corporate Reputationby Leslie Gaines-Ross

    Wiley 2008; US$ 39.95

    Praise For Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation "In a sea of business books, Corporate Reputation is a beacon of light for all leaders and future leaders looking for direction in the treacherous waters of a volatile business environment. It delivers a message that's provocative, insightful, and needs to be... more...

  • Bang!by Linda Kaplan Thaler; Robin Koval

    The Crown Publishing Group 2007; US$ 14.95

    The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention. Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental... more...

  • Guerrilla P.R. 2.0by Michael Levine

    HarperCollins 2009; US$ 12.99

    The world's most widely used and seminal introduction to public relations?now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner,... more...

  • Ethics in Public Relationby Patricia J Parsons

    Kogan Page 2008; US$ 37.50

    Written in a practical and approachable style, this is not another ‘tome’ on ethical theory but rather a clear insight into the personal and professional issues that affect you as a public relations practitioners. It examines how an individual’s sense of morality has an impact on decision-making and ethical business behaviour. The new... more...

  • Trust Us, We're Experts PAby Sheldon Rampton; John Stauber

    Penguin Publishing Group 2002; US$ 15.95

    "If you want to know how the world wags, and who?s wagging it, here?s your answer. Read, get mad, roll up your sleeves, and fight back. Rampton and Stauber have issued a wake-up call we can?t ignore." ? Bill Moyers "If you've ever wanted to see a TV spin doctor hog-tied and dragged through the streets, Rampton and Stauber do the next best thing.... more...

  • Contemporary Thoughts on Corporate Branding and Corporate Identity Managementby T C Melewar; Elif Karaosmanoglu

    Palgrave Macmillan 2008; US$ 135.00

    A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications. more...

  • Active Storytellingby Brian Solis; Deirdre K. Breakenridge

    Pearson Education 2009; US$ 1.99

    This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.   Powerful new ?VNR 2.0? techniques that cut through clutter and deliver your message the way your audience... more...

  • PR 2.0 in a Web 2.0 Worldby Brian Solis; Deirdre K. Breakenridge

    Pearson Education 2009; US$ 1.99

    This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.   Discover the new public relations for the Web 2.0 era--and what it means to you , the PR professional... more...

  • How to Generate Effective Press Releases for Social Networksby Brian Solis; Deirdre K. Breakenridge

    Pearson Education 2010; US$ 1.99

    This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.   Social media releases: what they are, what they aren?t, and how to make the most of them.  ... more...