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Public Relations

Most popular at the top

  • Social Networking for Promoting YOU as a Brandby Brian Solis; Deirdre K. Breakenridge

    Pearson Education 2009; US$ 1.99

    This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.   You?re the brand. Learn how to use social media to promote your brand more effectively than ever before.... more...

  • PR 2.0 Is Hereby Deirdre K. Breakenridge

    Pearson Education 2009; US$ 1.99

    This Element nis an excerpt from PR 2.0: New Media, New Tools, New Audiences (ISBN: 9780321510075) by Deirdre Breakenridge. Available in print and digital formats.   Use advanced ?PR 2.0? social media techniques in ways that build on the ?PR 1.0? techniques that still work.   PR 2.0 is the new wave of public relations that... more...

  • Qualitative Research Methods in Public Relations and Marketing Communicationsby Christine Daymon; Immy Holloway

    Taylor and Francis 2010; US$ 68.95

    The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage... more...

  • L' analyse de contenuby Christian Leray

    Presses de l''niversite du Quebec 2008; US$ 15.00

    Comment réaliser une analyse de contenu ? Une analyse de presse ? Deux questions simples auxquelles trouver une solution pratique et valide scientifiquement se révèle beaucoup plus complexe qu'on ne pourrait le penser. Dans cet ouvrage, l'auteur propose, aussi bien aux universitaires qu'aux professionnels, une méthode... more...

  • Solidarités renouveléesby Sandra Rodriguez

    Presses de l''niversite du Quebec 2006; US$ 21.75

    La recherche présentée dans cet ouvrage explore les difficultés liées à la mobilisation et à l'engagement solidaire de jeunes adultes, souvent intéressés à la coopération internationale, mais peu sensibles aux publicités des ONG. Elle compare les propos des membres d'ONG émettrices... more...

  • PRby Jack Donoghue

    Dundurn 1993; US$ 19.99

    Jack Donoghue's memoirs provide a different and instructive view on significant events in Canada's history. more...

  • The Freelancer's Guide to Corporate Event Designby Troy Halsey

    Taylor and Francis 2012; US$ 39.95

    Freelancer's Guide to Corporate Theatre and Event Production (tentative title) will bring you up to speed on the ever changing and growing industry of Corporate Theatre. Written by one of the industry's leading designers, this book uses a candid and straight-forward style to guide you through the process of designing a successful event. Learn... more...

  • The Changing MO of the CMOby Ms MaryLee Sachs

    Ashgate Publishing Ltd 2012; US$ 59.95

    MaryLee Sachs explores the relationship and increasing blur between the marketing discipline and the public relations profession. How do the two mix? What is their role in a world where the growth of digital and social media has contributed to an increasing lack of control over how brands are perceived? Drawing on the experiences of Chief Marketing... more...

  • Praxishandbuch Investor Relationsby Klaus Rainer Kirchhoff; Manfred Piwinger

    Gabler Verlag 2010; US$ 89.00

    Das Standardwerk der Investor Relations beleuchtet in der 2., überarbeiteten und erweiterten Auflage praxisnah die aktuellen rechtlichen Entwicklungen sowie Themen der Finanzmarktkrise. Es zeigt, wie IR-Verantwortliche auf die neuen Herausforderungen der internationalen Finanzmärkte reagieren müssen und welche Instrumente die Investor Relations dafür... more...

  • Im Namen der Öffentlichkeitby Stephan Holzinger; Uwe Wolff

    Gabler Verlag 2011; US$ 44.99

    Da steht sie nun. Sie soll eine römische Gottheit sein, eine Göttin der Gere- tigkeit. Und ein Symbol für das Rechtswesen. Mit ihren verbundenen Augen, in einer Hand eine Waage haltend, in der anderen ein Richtschwert. Justitia will uns damit glauben machen, dass sie ohne Ansehen der vor ihr stehenden Personen ihr Urteil fällen und dieses auch konsequent... more...