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Public Relations

Most popular at the top

  • Qualitative Research Methods in Public Relations and Marketing Communicationsby Christine Daymon; Immy Holloway

    Taylor and Francis 2010; US$ 68.95

    This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication. more...

  • L' analyse de contenuby Christian Leray

    Presses de l''niversite du Quebec 2008; US$ 15.00

    Comment réaliser une analyse de contenu ? Une analyse de presse ? Deux questions simples auxquelles trouver une solution pratique et valide scientifiquement se révèle beaucoup plus complexe qu'on ne pourrait le penser. Dans cet ouvrage, l'auteur propose, aussi bien aux universitaires qu'aux professionnels, une méthode... more...

  • Solidarités renouveléesby Sandra Rodriguez

    Presses de l''niversite du Quebec 2006; US$ 21.75

    La recherche présentée dans cet ouvrage explore les difficultés liées à la mobilisation et à l'engagement solidaire de jeunes adultes, souvent intéressés à la coopération internationale, mais peu sensibles aux publicités des ONG. Elle compare les propos des membres d'ONG émettrices... more...

  • PRby Jack Donoghue

    Dundurn 1993; US$ 9.99

    Jack Donoghue's memoirs provide a different and instructive view on significant events in Canada's history. more...

  • The Freelancer's Guide to Corporate Event Designby Troy Halsey

    Taylor and Francis 2012; US$ 39.95

    Freelancer's Guide to Corporate Theatre and Event Production (tentative title) will bring you up to speed on the ever changing and growing industry of Corporate Theatre. Written by one of the industry's leading designers, this book uses a candid and straight-forward style to guide you through the process of designing a successful event. Learn... more...

  • The Changing MO of the CMOby MaryLee Sachs

    Ashgate Publishing Ltd 2011; US$ 54.95

    Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with business and consumer brands across the globe, The Changing MO of the CMO explores how some organizations are making the most of a blended approach to communications and marketing and how CMOs can respond to and prepare for their new responsibilities. more...

  • Effective PR: Be Your Own Expert: Teach Yourselfby Angela Murray

    Hodder & Stoughton 2010; US$ 19.62

    PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full. Effective PR: Be Your Own Expert: covers all aspects of the field, including PR campaigns, media liaisons, communicating with your audience, sponsorship, entertainment, crisis management and using... more...

  • Effective PR: Be Your Own Expert: Teach Yourselfby Angela Murray

    Hodder & Stoughton 2010; Not Available

    PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full. Effective PR: Be Your Own Expert: covers all aspects of the field, including PR campaigns, media liaisons, communicating with your audience, sponsorship, entertainment, crisis management and using... more...

  • Great PR: Bullet Guidesby Brian Salter

    Hodder & Stoughton 2011; Not Available

    What's in this book? Open this book and you will... - Improve communication - Foster development - Establish goals - Encourage success Learn about PR: - Who needs PR? - Effective communication - Web 2.0 and Social Media - The shift from traditional to digital - Understanding your audience - Writing powerful... more...

  • Great PR: Bullet Guidesby Brian Salter

    Hodder & Stoughton 2011; US$ 10.23

    What's in this book? Open this book and you will... - Improve communication - Foster development - Establish goals - Encourage success Learn about PR: - Who needs PR? - Effective communication - Web 2.0 and Social Media - The shift from traditional to digital - Understanding your audience - Writing powerful... more...