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Public Relations

Most popular at the top

  • Managing Investor Relationsby Alexander Laskin

    Business Expert Press 2010; US$ 19.95

    This book will examine the profession of investor relations from the practical standpoint. The book will define what investor relations is, what investor relations professionals do, what skills and competencies are required to become a successful investor relations practitioner and, finally, how to outsource investor relations services. Investor relations... more...

  • A Practioner's Guide to Public Relations Research, Measurement and Evaluationby Don Stacks

    Business Expert Press 2010; US$ 19.95

    This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. more...

  • Effective PRby Angela Murray

    Hodder Education 2010; US$ 17.58

    An up-to-date tool for developing effective PR strategies. Whether your interest is for your own business or for the field of media relations, Effective PR: Be Your Own Expert: Teach Yourself provides a straightforward guide to all the aspects of the field. more...

  • The Art of Perceptionby Robert Leaf

    Atlantic Books 2012; US$ 24.99

    Robert Leaf is the father of modern international public relations and this is the memoir of a man who has been at the forefront of the PR industry for almost50 years The Art of Perception is the memoir of Robert Leaf, the man who is considered to be the all-time leader in the field of international public relations. As the international... more...

  • Health Communication and Mass Mediaby Rukhsana Ahmed; Benjamin R. Bates

    Ashgate Publishing Ltd 2013; US$ 109.95

    In Health Communication and Mass Media, contributing authors engage and expand upon significant theories informing efforts at mediated health communication; demonstrate the practical utility of these theories; and consider how to balance the ethical and efficacy demands of mediated health communication efforts. The book addresses both traditional media... more...

  • French Resistanceby Michael Johnson

    Taylor and Francis 2013; US$ 103.95

    This study examines France's determination to remain aloof and unaffected as the world economy threatens the French way of doing business. Describing the difficulty in initiating change in French organizations, the author tells of the obstacles he encountered in attempting to modernize the working practices of a Paris firm. His observations are based... more...

  • Global Tourism and Informal Labour Relationsby Godfrey Baladacchino

    Taylor and Francis 2013; US$ 240.00

    The worldwide expansion of the tourism industry creates many encounters between global agents and local forces, yet the host-guest interaction is rarely considered from the point of view of the experience of work. This study documents and discusses such a global-local encounter, based on fieldwork carried out in hotels in Barbados and Malta. Insight... more...

  • Health Public Relationsby Myc Riggulsford

    Taylor and Francis 2013; US$ 43.95

    Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety of PR techniques. Scrutinising a wide range of health-related public relations activities, the... more...

  • Promoting Nonprofit Organizationsby Ruth Ellen Kinzey

    Taylor and Francis 2013; US$ 59.95

    Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit?s reputation. The ways in which businesses ? both for-profit and not-for-profit ? communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have... more...

  • Media Production Agreementsby Philip Alberstat

    Taylor and Francis 2013; US$ 170.00

    Media Production Agreements is an invaluable reference tool for film, television and video producers and has been written specifically for all those involved in the media industry. Providing legal information and sound advice on the structuring of deals and negotiated agreements, this authoritative guide identifies potential pitfalls in the drafting... more...