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Most popular at the top
- Pearson Education 2009; US$ 1.99
This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. You?re the brand. Learn how to use social media to promote your brand more effectively than ever before.... more...
- Pearson Education 2009; US$ 1.99
This Element nis an excerpt from PR 2.0: New Media, New Tools, New Audiences (ISBN: 9780321510075) by Deirdre Breakenridge. Available in print and digital formats. Use advanced ?PR 2.0? social media techniques in ways that build on the ?PR 1.0? techniques that still work. PR 2.0 is the new wave of public relations that... more...
- Taylor and Francis 2010; US$ 68.95
The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage... more...
- Presses de l''niversite du Quebec 2008; US$ 15.00
Comment réaliser une analyse de contenu ? Une analyse de presse ? Deux questions simples auxquelles trouver une solution pratique et valide scientifiquement se révèle beaucoup plus complexe qu'on ne pourrait le penser. Dans cet ouvrage, l'auteur propose, aussi bien aux universitaires qu'aux professionnels, une méthode... more...
- Presses de l''niversite du Quebec 2006; US$ 21.75
La recherche présentée dans cet ouvrage explore les difficultés liées à la mobilisation et à l'engagement solidaire de jeunes adultes, souvent intéressés à la coopération internationale, mais peu sensibles aux publicités des ONG. Elle compare les propos des membres d'ONG émettrices... more...
- Taylor and Francis 2012; US$ 39.95
Freelancer's Guide to Corporate Theatre and Event Production (tentative title) will bring you up to speed on the ever changing and growing industry of Corporate Theatre. Written by one of the industry's leading designers, this book uses a candid and straight-forward style to guide you through the process of designing a successful event. Learn... more...
- SAGE Publications 2011; US$ 38.00
Exciting, engaging and dealing with both the theory and day-to-day practice of public relations, this is a conscise and approachable alternative to the larger, dryer and more expensive textbooks currently on the market. more...
- Ashgate Publishing Ltd 2012; US$ 59.95
Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with business and consumer brands across the globe, The Changing MO of the CMO explores how some organizations are making the most of a blended approach to communications and marketing and how CMOs can respond to and prepare for their new responsibilities. more...
- Hodder & Stoughton 2010; US$ 17.19
PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full. Effective PR: Be Your Own Expert: covers all aspects of the field, including PR campaigns, media liaisons, communicating with your audience, sponsorship, entertainment, crisis management and using... more...