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Public Relations

Most popular at the top

  • The Changing MO of the CMOby MaryLee Sachs

    Ashgate Publishing Ltd 2011; US$ 54.95

    Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with business and consumer brands across the globe, The Changing MO of the CMO explores how some organizations are making the most of a blended approach to communications and marketing and how CMOs can respond to and prepare for their new responsibilities. more...

  • Effective PR: Be Your Own Expert: Teach Yourselfby Angela Murray

    Hodder & Stoughton 2010; US$ 21.60

    PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full. Effective PR: Be Your Own Expert: covers all aspects of the field, including PR campaigns, media liaisons, communicating with your audience, sponsorship, entertainment, crisis management and using... more...

  • Effective PR: Be Your Own Expert: Teach Yourselfby Angela Murray

    Hodder & Stoughton 2010; Not Available

    PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full. Effective PR: Be Your Own Expert: covers all aspects of the field, including PR campaigns, media liaisons, communicating with your audience, sponsorship, entertainment, crisis management and using... more...

  • Great PR: Bullet Guidesby Brian Salter

    Hodder & Stoughton 2011; Not Available

    What's in this book? Open this book and you will... - Improve communication - Foster development - Establish goals - Encourage success Learn about PR: - Who needs PR? - Effective communication - Web 2.0 and Social Media - The shift from traditional to digital - Understanding your audience - Writing powerful... more...

  • Great PR: Bullet Guidesby Brian Salter

    Hodder & Stoughton 2011; US$ 11.26

    What's in this book? Open this book and you will... - Improve communication - Foster development - Establish goals - Encourage success Learn about PR: - Who needs PR? - Effective communication - Web 2.0 and Social Media - The shift from traditional to digital - Understanding your audience - Writing powerful... more...

  • Konstruktiv kommunizieren im Web 2.0by Martina Dressel

    Springer 2011; US$ 29.95

    Es schien so, als würden moderne Kommunikationstechnologien die Grundlagen zwischenmenschlicher Kommunikation und Rhetorik in den Hintergrund drängen. Doch per E-Mail und in sozialen Netzwerken wird heute inflationär statt zielführend kommuniziert. Hektische Betriebsamkeit, Missverständnisse und fehlende Umgangsformen werden... more...

  • Kulturelle Kommunikation in internationalen Unternehmenby Melanie Mergler

    Springer Fachmedien 2011; US$ 49.99

    Melanie Mergler untersucht komplexe, kulturell gepr gte Ph nomene aus der Perspektive eines sich dynamisch entwickelnden technologischen Fortschritts. Sie zeigt die Diskrepanz zwischen den M glichkeiten der Kommunikation und den menschlichen Kommunikationskompetenzen und untersucht die Bedeutung kultureller Kommunikation als konomischer Faktor in internationalen... more...

  • Lipstick on a Pigby Torie Clarke

    Free Press 2006; Not Available

    Torie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing and straightforward: No more spin. Always a dubious proposition, spin has become increasingly vulnerable as information sources have proliferated;... more...

  • The Handbook of Strategic Public Relations and Integrated Marketing Communications 2/Eby Clarke Caywood

    McGraw-Hill Education 2011; US$ 65.00

    The Definitive Guide to PR and Communications?updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications , Second Edition, is a gathering of 70 of the brightest, most influential figures... more...

  • Lipstick on a Pigby Torie Clarke

    Free Press 2006; Not Available

    Torie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing and straightforward: No more spin. Always a dubious proposition, spin has become increasingly vulnerable as information sources have proliferated;... more...