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Most popular at the top
- Hodder Education 2010; US$ 17.58
An up-to-date tool for developing effective PR strategies. Whether your interest is for your own business or for the field of media relations, Effective PR: Be Your Own Expert: Teach Yourself provides a straightforward guide to all the aspects of the field. more...
- Atlantic Books 2012; US$ 24.99
Robert Leaf is the father of modern international public relations and this is the memoir of a man who has been at the forefront of the PR industry for almost 50 years The Art of Perception is the memoir of Robert Leaf, the man who is considered to be the all-time leader in the field of international public relations. As the international... more...
- Taylor and Francis 2013; US$ 72.95
Public relations is an essential element in effective and successful business today. The theory of public relations does not change but the practice develops with new ideas and methods of management and business. This fourth edition of 'The Practice of Public Relations' incorporates essential updating and covers new areas such as: *international public... more...
- Ashgate Publishing Ltd 2013; US$ 109.95
In Health Communication and Mass Media, contributing authors engage and expand upon significant theories informing efforts at mediated health communication; demonstrate the practical utility of these theories; and consider how to balance the ethical and efficacy demands of mediated health communication efforts. The book addresses both traditional media... more...
- HarperCollins 2009; Not Available
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body... more...
- Taylor and Francis 2013; US$ 103.95
This study examines France's determination to remain unaffected as the world economy threatens the French way of doing business. Based on the author's experiences of the obstacles encountered when modernizing the working practices of a Paris firm. more...
- Taylor and Francis 2013; US$ 59.95
Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit?s reputation. The ways in which businesses ? both for-profit and not-for-profit ? communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have... more...
- Taylor and Francis 2013; US$ 240.00
The worldwide expansion of the tourism industry creates many encounters between global agents and local forces, yet the host-guest interaction is rarely considered from the point of view of the experience of work. This study documents and discusses such a global-local encounter, based on fieldwork carried out in hotels in Barbados and Malta. Insight... more...
- Taylor and Francis 2013; US$ 39.95
This book is about how and why information about health and medical science is communicated to target audiences through a range of PR techniques. It brings together information on the wide range of health-related public relations activities and combines a critical, analytical and cultural view of these activities with guidance on best practice. more...