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Public Relations

Most popular at the top

  • Lipstick on a Pigby Torie Clarke

    Free Press 2006; Not Available

    Torie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing and straightforward: No more spin. Always a dubious proposition, spin has become increasingly vulnerable as information sources have proliferated;... more...

  • The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Editionby Clarke Caywood

    McGraw-Hill Education 2012; US$ 75.00

    Clarke L. Caywood, Ph.D. , is a full professor and tenured member of the Integrated Marketing Communications Department in the Medill School of Journalism, Media, and Integrated Marketing Communications at Northwestern University. He was named by PRWeek as one of the 100 most influential PR people of the twentieth century and one of the top 10... more...

  • Lipstick on a Pigby Torie Clarke

    Free Press 2006; Not Available

    Torie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing and straightforward: No more spin. Always a dubious proposition, spin has become increasingly vulnerable as information sources have proliferated;... more...

  • Managing Investor Relationsby Alexander Laskin

    Business Expert Press 2010; US$ 19.95

    This book will examine the profession of investor relations from the practical standpoint. The book will define what investor relations is, what investor relations professionals do, what skills and competencies are required to become a successful investor relations practitioner and, finally, how to outsource investor relations services. Investor relations... more...

  • A Practioner's Guide to Public Relations Research, Measurement and Evaluationby Don Stacks

    Business Expert Press 2010; US$ 19.95

    This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. more...

  • Rethinking Reputationby Fraser P. Seitel; John Doorley

    St. Martin's Press 2012; US$ 17.99

    Fraser P. Seitel is a public relations consultant, author, lecturer, columnist, and media commentator, appearing frequently on the Fox News Network and other outlets. He is the author of The Practice of Public Relations , which is used in universities worldwide and has sold over a million copies in eleven editions. John Doorley is the founding... more...

  • The Theory and Philosophy of Organizationsby John Hassard; Denis Pym

    Taylor and Francis 2012; US$ 67.95

    The Theory and Philosophy of Organizations makes a major contribution to the debate on the status of organizational theory as a discipline. The volume is divided into three sections exploring issues under the headings `theory', `anasis' and `philosophy'. In each, the limitations of `traditional' or `scientific' organizational paradigms are illuminated... more...

  • Promoting Your Schoolby Carolyn Warner

    SAGE Publications 2009; US$ 41.95

    To help schools develop community support, this third edition offers practical communication strategies to strengthen the partnership between schools, parents, businesses, and the community. more...

  • The Art of Perceptionby Robert Leaf

    Atlantic Books 2012; US$ 24.99

    Robert Leaf is the father of modern international public relations and this is the memoir of a man who has been at the forefront of the PR industry for almost 50 years   The Art of Perception is the memoir of Robert Leaf, the man who is considered to be the all-time leader in the field of international public relations. As the international... more...

  • Practice of Public Relationsby Sam Black

    Taylor and Francis 2013; US$ 72.95

    Public relations is an essential element in effective and successful business today. The theory of public relations does not change but the practice develops with new ideas and methods of management and business. This fourth edition of 'The Practice of Public Relations' incorporates essential updating and covers new areas such as: *international public... more...