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Public Relations

Most popular at the top

  • Banking and Finance in Islands and Small Statesby Michael Bowe; Lino Briguglio; James W. Dean

    Taylor and Francis 2014; US$ 170.00

    First published in 1998. Routledge is an imprint of Taylor & Francis, an informa company. more...

  • The Publicity Handbook, New Editionby David Yale; Andrew Carothers

    McGraw-Hill Education 2001; US$ 28.00

    Thoroughly updated with information on Internet-based PR campaigns The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories... more...

  • Spin Sucksby Gini Dietrich

    Pearson Education 2014; US$ 15.99

    Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications!   Most PR books tell you how to ?spin? your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically?and truly earn the trust of your customers, stakeholders, investors, and communities.... more...

  • Social Marketingby Walter W. Wymer Jr; Debra Basil

    Taylor and Francis 2014; US$ 140.00

    Learn what marketing practices can positively impact behavior The success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the use of social marketing through a variety of effective approaches.... more...

  • Praxisorientiertes Online-Marketingby Ralf T. Kreutzer

    Springer 2014; US$ 39.99

    Die Endkunden verbringen immer mehr Zeit online und ziehen zunehmend Aufmerksamkeit von den klassischen Offline-Medien ab. So folgen Unternehmen ihren Kunden ? BtoB wie BtoC gleichermaßen ? ins Internet. Ralf T. Kreutzer beantwortet in diesem Buch die wichtigsten Fragen, die sich dabei stellen, und prasentiert konkrete Losungskonzepte und Erfolgsstrategien.... more...

  • Public Relations Research Annualby Larissa A. Grunig; James E. Grunig

    Taylor and Francis 2014; US$ 49.95

    Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly grounded, theoretical research in a field that has only begun to mature. The studies and reviews presented represent the most contemporary thought... more...

  • Tourism in Central Asiaby Kemal Kantarci; Muzaffer Uysal; Vincent P. Magnini

    Apple Academic Press 2014; US$ 119.95

    This book will be a major resource for all academic researchers and practitioners interested in issues dealing with the development of tourism, its potential and challenges, and policy and regulatory issues in the Central Asian countries of Kazakhstan, Uzbekistan, Turkmenistan, Kyrgyzstan, and Tajikistan. These countries are gaining more attention... more...

  • Eventmanagementby Hermann-Josef Kiel; Ralf Bäuchl

    Franz Vahlen 2014; US$ 26.14

    Wie der "Wow"-Effekt entstehtVorteile- Alles über Events als Instrument der Marketingkommunikation- Konzeption, Planung, Organisation, Umsetzung und Erfolgskontrolle- Zahlreiche Abbildungen, Fallbeispiele, Fallstudien und ChecklistenZum WerkDieses Lehrbuch umfasst Konzeption, Planung, Organisation, Umsetzung und Erfolgskontrolle von Events als Instrument... more...

  • Glass Jawby Eric Dezenhall

    Grand Central Publishing 2014; US$ 33.92

    In an age when scandal can destroy a company's brand or anyone's reputation in an instant-GLASS JAW is an Art of War guide to modern crisis management. In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw," and so it is these days with targets of controversy. Down the rabbit hole of scandal, the weak are... more...

  • Glass Jawby Eric Dezenhall

    Grand Central Publishing 2014; Not Available

    In an age when scandal can destroy a company's brand or anyone's reputation in an instant-GLASS JAW is an Art of War guide to modern crisis management. In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw," and so it is these days with targets of controversy. Down the rabbit hole of scandal, the weak are... more...