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Most popular at the top
- Taylor and Francis 2013; US$ 103.95
This study examines France's determination to remain aloof and unaffected as the world economy threatens the French way of doing business. Describing the difficulty in initiating change in French organizations, the author tells of the obstacles he encountered in attempting to modernize the working practices of a Paris firm. His observations are based... more...
- VS Verlag für Sozialwissenschaften 2013; US$ 18.09
Immer häufiger stellt sich die Frage nach der Zukunft und der Bedeutung von Public Relations, dabei werden die Antworten im Rückgriff auf wissenschaftliche Erkenntnisse und auf die praktizierten Normen sittlichen Verhaltens gesucht. Es verwundert folglich nicht, daß für PR Primate des "Sollens" gefordert werden, um Defizite in der Praxis zu überwinden.... more...
- Gabler Verlag 2013; US$ 36.19
Wo immer Führende auftreten, wird von ihnen eine überzeugende verbale Darstellungsfähigkeit erwartet. Denn: wer redet, spricht stets auch über sich selbst. Rhetorische Auftritte sind immer auch persönliche Selbstbekundungen des Sprechenden. "Rhetorik für Führende" hilft Ihnen, Ihre Überzeugungskraft zu steigern und künftigen Auftritten sicherer und... more...
- Taylor and Francis 2013; US$ 62.95
Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit?s reputation. The ways in which businesses ? both for-profit and not-for-profit ? communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have... more...
- Taylor and Francis 2013; US$ 59.95
The worldwide expansion of the tourism industry creates many encounters between global agents and local forces, yet the host-guest interaction is rarely considered from the point of view of the experience of work. This study documents and discusses such a global-local encounter, based on fieldwork carried out in hotels in Barbados and Malta. Insight... more...
- Taylor and Francis 2013; US$ 43.95
Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety of PR techniques. Scrutinising a wide range of health-related public relations activities, the... more...
- Taylor and Francis 2013; US$ 145.00
HRM is a core element in public service organizations, whose employees are often their most valuable resource. This outstanding book tackles the subject head on, bringing together cutting-edge research from a range of respected international authors. more...
- Taylor and Francis 2013; US$ 170.00
Media Production Agreements is an invaluable reference tool for film, television and video producers and has been written specifically for all those involved in the media industry. Providing legal information and sound advice on the structuring of deals and negotiated agreements, this authoritative guide identifies potential pitfalls in the drafting... more...
- Taylor and Francis 2013; US$ 78.95
By means of case studies in schools and hospitals, this text describes and evaluates the current issues faced by both education and health professionals. It argues that much can be learned by comparing the experiences of the two groups, and suggests ways in which education and health workers can respond positively to the changes of recent years to... more...