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Public Relations

Most popular at the top

  • Lobbying für erneuerbare Energienby Alexandra Seibt

    Springer Fachmedien Wiesbaden 2015; Not Available

    Alexandra Seibt untersucht Wirtschaftsverbände im Längsschnitt anhand eines Mehrmethodendesigns, bestehend aus Dokumentenanalysen, Inhaltsanalysen und teilstandardisierten Leitfadeninterviews. Die Autorin kann bei den Verbänden einen zunehmenden kombinierten Einsatz von öffentlichen und nicht öffentlichen Kommunikationsstrategien im Sinne des PA-Managements... more...

  • Managing Investor Relationsby Alexander Laskin

    Business Expert Press 2010; US$ 19.95

    This book will examine the profession of investor relations from the practical standpoint. The book will define what investor relations is, what investor relations professionals do, what skills and competencies are required to become a successful investor relations practitioner and, finally, how to outsource investor relations services. Investor relations... more...

  • Mastering the New Media Landscapeby Barbara Cave Henricks; Rusty Shelton

    Berrett-Koehler Publishers 2016; US$ 17.95

    The New Way to Get Noticed The giant brands that once dominated the media landscape?Oprah, the New York Times , NPR, CNN?have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists... more...

  • Media Production Agreementsby Philip Alberstat

    Taylor and Francis 2013; US$ 170.00

    Media Production Agreements is an invaluable reference tool for film, television and video producers and has been written specifically for all those involved in the media industry. Providing legal information and sound advice on the structuring of deals and negotiated agreements, this authoritative guide identifies potential pitfalls in the drafting... more...

  • Medienunternehmen im Social Webby Naemi Goldapp

    Springer Fachmedien Wiesbaden 2015; US$ 29.99

    Naemi Goldapp gibt einen Überblick über interdisziplinäre Erkenntnisse zu reichweitenstarken Inhalten im Social Web und bietet Lesern eine Hilfestellung, selbst Strategien für die Verbreitung von Inhalten in Sozialen Netzwerken zu entwickeln. Sie erläutert, warum die Optimierung von Inhalten für Soziale Netzwerke ? insbesondere für Facebook ? unablässig... more...

  • Normative Aspekte der Public Relationsby Wolfgang Armbrecht; Ulf J. Zabel

    VS Verlag für Sozialwissenschaften 2013; US$ 49.99

    Immer häufiger stellt sich die Frage nach der Zukunft und der Bedeutung von Public Relations, dabei werden die Antworten im Rückgriff auf wissenschaftliche Erkenntnisse und auf die praktizierten Normen sittlichen Verhaltens gesucht. Es verwundert folglich nicht, daß für PR Primate des "Sollens" gefordert werden, um Defizite in der Praxis zu überwinden.... more...

  • Organizational Public Relationsby Christopher Spicer

    Taylor and Francis 2013; US$ 48.95

    Public relations practitioners are often called upon to help chart their organization's strategic development, thus functioning as managerial decision makers linking the organization to its larger environment. This book is about understanding organizations, especially the role played by organizational decision making in the development and implementation... more...

  • Organizational Reputation in the Public Sectorby Arild Wæraas; Moshe Maor

    Taylor and Francis 2014; US$ 54.95

    A favorable reputation is an asset of importance that no public sector entity can afford to neglect because it gives power, autonomy, and access to critical resources. However, reputations must be built, maintained, and protected. As a result, public sector organizations in most OECD countries have increased their capacity for managing reputation.... more...

  • PRby Jack Donoghue

    Dundurn 1993; US$ 9.99

    Jack Donoghue's memoirs provide a different and instructive view on significant events in Canada's history. more...

  • PR 2.0 Is Hereby Deirdre K. Breakenridge

    Pearson Education 2009; US$ 1.99

    This Element nis an excerpt from PR 2.0: New Media, New Tools, New Audiences (ISBN: 9780321510075) by Deirdre Breakenridge. Available in print and digital formats.   Use advanced ?PR 2.0? social media techniques in ways that build on the ?PR 1.0? techniques that still work.   PR 2.0 is the new wave of public relations that... more...