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- HarperCollins 2009; Not Available
In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized... more...
- Taylor and Francis 2013; US$ 59.95
Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit?s reputation. The ways in which businesses ? both for-profit and not-for-profit ? communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have... more...
- Taylor and Francis 2013; US$ 54.95
HRM is a core element in public service organizations, whose employees are often their most valuable resource. This outstanding book tackles the subject head on, bringing together cutting-edge research from a range of respected international authors. more...
- Springer 2013; US$ 39.99
Das Telefon ist Kontaktmedium Nummer 1 im B2B-Bereich. Fur die meisten Unternehmen stellt es das wichtigste Instrument in der Kundenkommunikation und in der aktiven Neukundengewinnung dar. Doch viele Mitarbeiter sind beim Einsatz des Telefons als Verkaufsinstrument unerfahren und unsicher. Telefoncoaching bietet ein praxiserprobtes 10-Stufen-Konzept,... more...
- HarperCollins 2009; US$ 12.99
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body... more...
- Grand Central Publishing 2014; Not Available
In an age when scandal can destroy a company's brand or anyone's reputation in an instant-GLASS JAW is an Art of War guide to modern crisis management. In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw," and so it is these days with targets of controversy. Down the rabbit hole of scandal, the weak are... more...
- Pearson Education 2014; US$ 15.99
Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications! Most PR books tell you how to ?spin? your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically?and truly earn the trust of your customers, stakeholders, investors, and communities.... more...
- Brian Johnson 2014; US$ 9.99
The Little Red Book of PR Wisdom, by Walkley Award-winning journalist and public relations practitioner Brian Johnson, draws on decades of experience from both sides of the media fence. This unique and acclaimed book is set to become the essential touchstone for media professionals, students and PR novices alike. Its insight into print, electronic... more...
- Taylor and Francis 2014; US$ 160.00
Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence of public relations as an identifiable and discrete occupation in the early 20th century led scholars to describe this new iteration... more...
- Taylor and Francis 2014; US$ 140.00
Learn what marketing practices can positively impact behavior The success of the application of commercial marketing practices to change behavior for the betterment of society and the individual is getting more attention. Social Marketing: Advances in Research and Theory explores the use of social marketing through a variety of effective approaches.... more...