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Public Relations

Most popular at the top

  • Rethinking Reputationby Fraser P. Seitel; John Doorley

    St. Martin's Press 2012; US$ 17.99

    Fraser P. Seitel is a public relations consultant, author, lecturer, columnist, and media commentator, appearing frequently on the Fox News Network and other outlets. He is the author of The Practice of Public Relations , which is used in universities worldwide and has sold over a million copies in eleven editions. John Doorley is the founding... more...

  • The Theory and Philosophy of Organizationsby John Hassard; Denis Pym

    Taylor and Francis 2012; US$ 67.95

    The Theory and Philosophy of Organizations makes a major contribution to the debate on the status of organizational theory as a discipline. The volume is divided into three sections exploring issues under the headings `theory', `anasis' and `philosophy'. In each, the limitations of `traditional' or `scientific' organizational paradigms are illuminated... more...

  • Promoting Your Schoolby Carolyn Warner

    SAGE Publications 2009; US$ 41.95

    "The examples spur thought on how schools can best communicate with their communities. The book is truly a practitioner?s handbook that any educator can learn from and put immediately into use." more...

  • The Art of Perceptionby Robert Leaf

    Atlantic Books 2012; US$ 24.99

    Robert Leaf is the father of modern international public relations and this is the memoir of a man who has been at the forefront of the PR industry for almost 50 years   The Art of Perception is the memoir of Robert Leaf, the man who is considered to be the all-time leader in the field of international public relations. As the international... more...

  • Practice of Public Relationsby Sam Black

    Taylor and Francis 2013; US$ 72.95

    Public relations is an essential element in effective and successful business today. The theory of public relations does not change but the practice develops with new ideas and methods of management and business. This fourth edition of 'The Practice of Public Relations' incorporates essential updating and covers new areas such as: *international public... more...

  • Social Media Crisis Communicationsby Ann Marie van den Hurk

    Pearson Education 2013; US$ 19.99

    Normal 0 false false false MicrosoftInternetExplorer4 Plan, Prepare, React, and Get Ahead Of Any Crisis? In Real Time!   Your business or organization will face a crisis. That?s a fact . Here?s another : Thanks to social media, crises happen more often and accelerate out of control faster? much faster . So?what?s your... more...

  • Health Communication and Mass Mediaby Dr Benjamin R Bates; Dr Rukhsana Ahmed

    Ashgate Publishing Ltd 2013; US$ 109.95

    In Health Communication and Mass Media, contributing authors engage and expand upon significant theories informing efforts at mediated health communication; demonstrate the practical utility of these theories; and consider how to balance the ethical and efficacy demands of mediated health communication efforts. The book addresses both traditional media... more...

  • The Fall of Advertising and the Rise of PRby Al Ries; Laura Ries

    HarperCollins 2009; Not Available

    Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body... more...

  • The Chasm Companionby Paul Wiefels

    HarperCollins 2009; Not Available

    In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized... more...

  • French Resistanceby Michael Johnson

    Taylor and Francis 2013; US$ 103.95

    This study examines France's determination to remain aloof and unaffected as the world economy threatens the French way of doing business. Describing the difficulty in initiating change in French organizations, the author tells of the obstacles he encountered in attempting to modernize the working practices of a Paris firm. His observations are based... more...